Group items tagged

Social media in the workplace - 2/3 of college students ask about social media policies during job interviews; 56% will not accept a job that bans social media/or will circumvent the policy; 1/3 prioritize social media freedom, device flexibility and mobility over salary; 4/5 of college students want to choose the device for their jobs; 71% of college students believe corporate devices should be used for social media & personal use; 69% of workers in 2011 believed it was unnecessary to be in an office

50 social media & Internet stats compiled by Ad Age.  Some examples: Twenty percent of searches on Google each day have never been searched for before; Nearly every large charity and university in America is on Facebook. Less than 60% of the Fortune 500 are.  Facebook, Twitter and YouTube are now considered cornerstones of most social-media strategies in larger companies.

p.6 the social networking site Facebook moved from a relative non-factor to near ubiquity in large libraries: for libraries serving communities of at least 500,000 people, the ratio of those with a Facebook presence jumped from barely one in ten in 2008 (11%) to 4 out of 5 (80%) in 2010.

-regular library web presence has plateaued, but social media presence is growing exponentially -"the social networking site Facebook moved from a relative non-factor to near ubiquity in large libraries" (2007 to 2011) -discussions have moved from social media to mobile apps *but why?? users access social media using mobile apps too! (shouldn't be an either/or) -"Revisiting the observational data from the first iteration of the study, researchers found that libraries identified as Early Adopters in 2008 saw significantly greater increases in visits and circulation between 2003 and 2008 than their peers who had not been as active in the adoption of these technologies. Regression analysis suggests that, even when controlling for staff and collection expenditures, adoption of web technologies is a predictor of these increases." *if you build it, they will visit!! -although Web 2.0 has brought new changes into the mix, the reality of the library's mission has not overly changed -libraries mostly use RSS feeds and blogs to convey info to patrons *one way information, doesn't reflect a desire to engage patrons -most literature published about Web 2.0 identifies the potential, not the actual *correlate social media presence to visits? -FB, Twitter and Flickr are the most popular social media sites for libraries

Social media statistics in infographic format

-FB is top social networking site in 119 out of 134 countries *ubiquity of FB cannot be denied -FB, Youtube and Wikipedia are the 3 top online brands online *all three are user-generated content driven! -Over half of all Twitter users post each day -How people utilize social networks: FB users want community and news; Twitter users want news; Myspace users want games and entertainment; Digg users have mixed interests -The most dominant age group using social media is 35-44 years old (avg age of FB user is 38, Twitter: 39, Myspace: 31, Youtube: 20-35) -daily use of social media networks vary according to networks and needs

-1. Strategy: measure objectives and potential for insight *Google Analytics *know what your organization has and needs before making social media plans -2. Define success: metrics or goal to achieve *what is a successful campaign/media effort? -3. Identify resources, training and potential obstacles *who can help? What might impede progress? How can these things be avoided/surmounted? -4. Identify tools based on these needs *what exists to help with this? -PR is not a transaction but a relationship. *SMNs help people connect with each other. SMNs can also help brands connect with potential users. -people act and share differently on various social media (FB vs Twitter vs other platforms)

Search engine optimization & social media - Bing uses Facebook Likes as a ranking signal; Google is working on using +1 for ranking; Tweets help Google index content faster; 1 in 5 social media messages includes a link to content

Sept 2011: 78% have Internet at home, 61% have broadband at home; 83% of all adults have mobile devices and 73% of adult cell owners use text messaging at least occasionally; 35% own smartphones; 64% of cell phone users send photos or videos and 55% access social networking sites; 60% of cell phone users who are on Twitter use the cell phone to access Twitter. "New media are the new neighborhood." 48% of those active in groups say group has a social networking page on site such as Facebook; 42% say group uses text messaging; 30% say group has own blog; 16% say group uses Twitter.

*the new neighborhood is online. How to maintain relationships there? What is the library's role? "Sentry? Evaluator?" *each social network has its own etiquette, thus its own way of bridging and maintaining "social capital" *with the explosion of "creators and niches", how to remain relevant and visible? *if in the "information ecosystem" we are all alone together, then how do libraries fit? Lurking in the background, or always a friendly presence just around the corner? *technology allows the time to better-connected with groups... less effort to maintain social capital

as advances in technology increase, so does the importance of social networks in everyday lives. "Together we are more alone than ever" means that as we can carry our networks with us, and latent or weak connections become more important.

create a social media strategy via a website by answering questions

-inbound media creates dialogue *facilitated by social media, the perfect place for two-way conversations between products and consumers -inbound marketing focuses on earning a person's attention *has to be consumer oriented or directed, can't be done blindly or scattershot -earning vs pushing *finding vs seeking *marketer seeks to educate/entertain vs marketer pushes product blindly -inbound marketing uses social media and content marketing (eBooks, podcasts, blogs) -when done right, the viral potential of the marketing campaign can be substantial, which increases SEO and hits, which improves ranking *plus inbound marketing is cheaper!

Eye tracker study of where people tend to look on a Facebook profile (results highlight importance of profile pictures, job title, and thumbnails of friends)

-Profile pics matter *for libraries its about establishing and maintaining a brand *recognition is key, from the profile pic to the thumbnail -LinkedIn is all about the job title *makes sense given the professional emphasis of LinkedIn -friends matter *be careful about who libraries friend, as it goes a long way to establishing social media bona fides (businesses vs gov't orgs, other libraries, brands, etc) -content on top is most important *libraries need to continually update, refresh and monitor their social media pages *spam, obscene or offensive posts need to be removed quickly -SNSs condition people to peruse and evaluate in different methods per each SNS -even though pics are bigger on some SNSs than others, eye movement remains the same -shows that each SNS has its own way of conveying info to users, even when users might not be aware of it -Youtube thumbnails garnered as much attention as the larger pic -Klout scores to the side, with more info got more attention than the larger Klout score number **what all of these means is even unconsciously, people negotiate SNSs differently

1. Own your voice, don't share it *locate and identify key words and phrases to appeal to patrons, don't copy or imitate 2. Resolve to be relevant -five need states: utility, entertainment, information, rewards and recognition *online pyramid of needs? How does it compare to Maslow? 3. Context is King, and Content is Queen -value = creativity + technology *relevant content + context is essential to connect with consumers 4. The Data is smarter, are you? *change the way the data is measured 5. They's changed the channel *98% of 18-24 yr olds use social media *use social media in new ways to catch consumers, and enhance brand prestige/awareness

Eye tracking studies on old and new Facebook, MySpace and Twitter profiles reveal the differences in how they are viewed.

*profile pic still among the first couple of things noticed (cover pic not as attention-grabbing as one would think) *first couple of wall posts still top eye candy *almost everyone looked at pics, basic info and the first few wall posts *ads not noticed by many *info on lower right hand side is less noticed *in Twitter, tweets still king *each media has different tracking stats, proving people negotiate each media separately, even if its unconscious

Tool for measuring social media "influence" on Facebook, Twitter, LinkedIn

*does this matter for libraries? If users are basing decisions off it, then yes! -"Klout helps you understand your influence and how to leverage it. Benchmark your success, understand who you influence, and discover who to trust in the topics you care about." *another analytics tool

Mashable Social Media on questions and answers on Twitter

-13% ask/give product recommendations/advice -67% of people with more than 100 followers ask more questions *because of familiarity with services? ease of use? -the more followers you have, the more likely your questions will be answered -66% of Qs asked have commercial intent

Lee Rainie of Pew Internet & American Life Project Oct 20 2011

-mobile connectivity changes the way people interact with media, and how they learn -Internet adoption at home is at 78%, broadband at 62% -65% of Internet users utilize social media -as the speed of learning changes, social networks become more relevant in people's everyday lives -35% of adults own smartphones, which means they take the web/social networks with them (51% of Millenials own smartphones) *social networks are accessible anywhere, anytime -40% of adults use the smartphone as a primary internet connector

-texting is popular among younger users *how to sent/relate to users who text primarily? Tweets to phone? -the rise of smartphones means more access points for info *people can look for whatever they want, whenever they want... more real-time info access -"augmented reality" "a merger of real world and data" *layers of information arranged per need *networked connections are more established because of constant availability of network (via smartphone) *libraries can be a weak connection, there for information purposes? *an app/a networked friend/a connection! -small screen leads to "info-snacking" -mobile screens leads to more alone time together, a blurring of private and public spaces -people are more confident in searching (even to their detriment) -Old: knowledge is objective and certain (organized categorically) new: knowledge is subjective and provisional (organized organically) (learning as transaction versus learning as process)

1. Engaging in one-way conversations 2. Not knowing when to chat, and when to advertise *using/leveraging some of that social capital in order to gain more in the long term 3. "Shiny Object Syndrome" *only review new stuff periodically, spend most of your time working on the already established stuff *maybe set aside time each week to review new websites/apps/programs 4. Poor Messaging *be sure you are projecting the appropriate message for your audience 5. Sales Faux Pas *including the wrong message at the wrong time can cost you an audience

Nov 15, 2010 from slides: 93% of teens 12-17 are using Internet, 79% of adults 18 and over. 66% of homes have broadband; 70% of urban & suburban homes, but only 50% of rural homes. 2/3 of online adults and 3/4 of online teens are content creators. 50% of adults customize digital info flows (RSS feeds, etc.) Less likely to have broadband: high school education or less, senior citizen, rural resident, disabled, Arican-american. 85% of adults own cell phones. 2/3 of adults and 3/4 of teens use the cloud. 34% of Americans used Internet on a cell. 21% of American adults are not online. 1/3 of Americans used library computers in 2009: 40% seeking jobs/careers, 42% used it for education (homework, classes, degree prep) and 37% for health/wellness research on disease, diet, nutrition, doctors. "Those with a chronic disease are especially likely to reach out for support online." "Social media bridges generational gaps and provides a shared space for interaction."

*does use of Broadband correlate to use of social networks? (i.e. type and frequency?) *w/ the advent of wide-spread broadband availability, the consumers become the creators *as people can access anytime and anywhere, how does the library remain relevant in the online world? How to be sure the wide variety of library's population is represented in the online experience? *diverse networks more segmented and layered *social media can bridge generation gaps between seniors and younger users

Phone interviews in May 2011 with 2,277 adult internet users ages 18 and older p.2 65% of online adults use social networking sites; p3 Of young adult women ages 18-29 who are online, 89% use social networking sites, 69% on an average day. Highest usage skews toward female and younger, but no significant differences in usage by race, household income, geography and education level.

-in 2005, 8% of adults used SNSs, now the figure is at 65% -most users rate their SNS experiences as positive *great from a social capital standpoint, as they are more likely to keep accounts active, and pursue weak links in newsfeed -"Young adult women ages 18-29 are the power users of social networking", 89% have accts and 69% access them daily *target young adult women with ads on FB, maybe? use GIS data to appeal to interests of that group, and explain what the library can do for them -more adults are using social networks (driving the avg age of the user up considerably from the imagined age) -"As of May 2011, over eight in ten internet users ages 18-29 use social networking sites (83%), compared with seven in ten 30-49 year-olds (70%), half of 50-64 year-olds (51%), and a third of those age 65 and older (33%)." Positive Negative Neutral Notable (top ten) (top ten) (top ten) (mentioned only once) Good Boring Okay Nosey Fun Confusing Fine Omnipresent Great Frustrating Adequate Hog Wash Interesting Time-consuming Family Glitches Convenient Overwhelming Rarely Vulnerable Excellent Addictive All Right Crowded Easy Annoying Communication Stalking Awesome Addicting Seldom Influence Informative Mediocre Facebook Conformity Useful Overrated Infrequent Befuddled *how to work on changing those negative and neutral to positive associations... how to work the library in as a positive association? Infrequent users can be prompted via opt-in participation to log on and complete activities, post. Process needs to be secure, and easy to use for those who are frustrated with the SNS, etc. Address these concerns and you can generate stron