Group items tagged

"We need a blog!".  The boss needs to be able to cover their trail, so they require a strategy to go along with it.  The team creates a strategy full of love and happiness, the boss has no clue what it means and three (3) days later…violla!  The blog is in place.

"Digital Strategies for Heritage (DISH) is a bi-annual international conference on digital heritage and the strategies that heritage institutions can follow. Triggered by changes in society, heritage organisations face many challenges and need to make strategic decisions about their activities and services. The key motivators for the conference are inspiration, knowledge, skills and networking."

MOBILE INTERPRETATION & STRATEGY WORKSHEETS The MuseumMobile wiki is an outgrowth of Tate's Handheld Conference Wiki, which was initially developed for a September 2008 conference hosted by Tate Modern.

The following strategy worksheets and guidelines were developed by Enterprise Technology and Local History Services at the Minnesota Historical Society (MHS) as templates for use by other history organizations. The guidelines were created both from experiences here at MHS and by glomming good ideas from the guidelines of others around the web.

The following strategy worksheets and guidelines were developed by Enterprise Technology and Local History Services at the Minnesota Historical Society (MHS) as templates for use by other history organizations. The guidelines were created both from experiences here at MHS and by glomming good ideas from the guidelines of others around the web.

This is the public wiki for the Smithsonian's Web and New Media strategy process. Anybody - - inside or outside the Smithsonian - - can join this wiki and help us. You don't need to be a member to see everything on the site, but if you want to edit, discuss, create new pages, and add comments you'll need

Trying to fix an organization's content problems by installing a content management system (CMS) is like trying to save a marriage by booking a holiday. We know that a successful web project needs a content strategy-but when it comes to the CMS, we stop thinking strategically. Despite all the talk about user-centered design, we rarely consider the user experience of the editorial team-the people who implement the content strategy. We don't design a CMS, we install it.

The whole Smithsonian Web strategy: Presentations, Wiki, pdfs, etc..

7 Twitter Strategien um eine möglichst grosse Anhängerschaft zu bekommen In this post we will explore sometimes obvious, yet seldom implemented, techniques of building a following on Twitter as well as few methodologies you may have not considered but should find quite useful.

Together, we're compiling all you need to go from zero to social media super star. Find resources for nonprofit practitioners just starting out with social media integration. Here you'll find case studies, worksheets, and links to guide the development of your first social media plan. Start here to plan your strategy, navigate culture, build capacity, keep your team learning, and put those tactics into practice.

I have finally taken the time to read newly-published -quite newly, mid-September 2010- Horizon Report on Museums by the Marcus Institute for Digital Education in the Arts (MIDEA), the arts branch of the New Media Consortium. 

"Werbebranche im Umbruch Markenprofis stolpern ins Mitmach-Netz" Lidl twittert Sonderangebote, VW lässt Kunden bloggen, Bosch startet eine Heimwerker-Community: Deutsche Firmen drängen ins Mitmachnetz. Allzu oft aber ohne gutes Konzept - dabei sind die Unternehmen immer stärker auf eine schlüssige Web-2.0-Strategie angewiesen.

Social Media Strategie der Art Basel. iApp (Zum Ausstellungsgelände), Twitter, Facebook. 

Digital Strategies for Heritage (DISH) is a new bi-annual international conference on digital heritage and the opportunities it offers to cultural organisations. Triggered by changes in society, heritage organisations face many challenges and need to make strategic decisions about their services.

User participation Focus on the 'critical success factors' for user participation: what are the conditions, do's or don'ts, to make user participation really work? Are there any crucial or determining (external and internal) factors to take into account when developing user involvement strategies?"

"Podcasts are serial recordings, posted regularly online. Robert Rozema describes a podcast as "a blog in audio form" (31). Basically, producing podcasts is the technology-based equivalent of oral storytelling. " gut strukturiertes Tutorial zum Pod Cast

In this paper we illustrate how Rich Internet Applications (RIAs), combining lightweight information architecture with advanced search paradigms (like faceted search) and interactive visualization strategies, can be used to better support a number of communication goals.

aktuelles Zahlenmaterial zur Nutzung von Social Media Am meisten aber störe ich mich an den Empfehlungen. Denn diese setzen mit der Aufforderung ein, eine Social Media Strategie aufsetzen (Folie 67). Wer so anfängt, macht eine Bauchlandung wie unlängst Vodafone. Statt dessen sollte am Beginn das Lernen um die Wirkung von Social Media stehen.

The heaviest users of Web 2.0 applications are also enjoying benefits such as increased knowledge sharing and more effective marketing. These benefits often have a measurable effect on the business.

museumnext is a two day event which will help you to develop concrete dsign strategies for engaging visitors as cntripbutors to and participants in museums exhibitions and programmes

Kristen defined six possible roles for museums on the Internet: 1) Filter - find and share relevant, accurate, trustworthy information 2) Curator - become a one stop shop for primary and secondary source material on specific topics 3) Node in a network - package information to live beyond your walls, monitor conversations around your content 4) Community builder - create your own network, be involved in online conversations 5) Lifesaver - provide portable information when and where people need it most 6) Tour Guide - connect your content to the real world