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Social Media Policies from several international museums

"So what is spreadable media good for? * To generate active commitment from the audience, * To empower them and make them an integral part of your product's success, * To benefit from online word-of-mouth * To reach niche, highly interconnected audiences, * but most of all, to communicate with audiences where they already are, and in a way that they value. ...an open photo policy is a cornerstone of any institution that sees itself as a visitor-centered platform for participatory engagement. Here are five reasons I think museums should have totally open photo policies:

Storytelling: digital technology allows us to tell tales in innovative new ways. As the tools available to publishers grow more sophisticated, it's up to us to experiment and see what sticks. [...]Stories are memory aids, instruction manuals and moral compasses. When enlisted by charismatic leaders and turned into manifestos, dogmas and social policy, they've been the foundations for religions and political systems. When a storyteller has held an audience captive around a campfire, a cinema screen or on the page of a bestseller, they've reinforced local and universal norms about where we've been and where we're going. And when they've been shared in the corner shop, at the pub or over dinner they've helped us define who we are and how we fit in. Human experience is a series of never-ending, overlapping stories bumping into one another in expected and unexpected ways.[...]

1. Facebook ist meine Party 2. Smalltalk ist emotional 3. Wut macht Spass 4. Lauf nicht weg, wenn ich Dich anschreie 5. Wenn Du Regeln setzst, mach sie offen 6. Steh zu Deiner Haltung 7. Wo ist die nächste Party?

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In 20 Schritten zum Leitfaden für den Umgang mit sozialen Medien