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Axel Vogelsang

The Fun of Facebook Measurement | Gilligan on Data by Tim Wilson - 0 views

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    "If you are a marketer, Facebook is important - the number of active users of the site exceeds the population of the United States, and it's growth is going to do nothing but increase. Check out the Facebook statistics page for a slew of numbers that are all…big. Because of the growth of Facebook as a critical marketing channel, a hot topic around the office right now is "Facebook measurement." It's a tricky topic that reminds me of the early days of web analytics: there's some basic stuff that's easy to measure, and it's basically helpful, but there's a lot more that can't be measured or can't be measured well, and that's where the real value is."
Axel Vogelsang

I Don't Know Much About Art But I Know What's Online - 0 views

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    o one can have a "museum experience" without stepping foot in a museum. Let's just get that out of the way. It doesn't matter how digitally precise your online version of "The Forge of Vulcan" is, tilting your head to draw the light across the raised ridges of paint is not an electronically duplicable experience. That doesn't mean digital art collections don't have great value. After all, art books do. So here are half a dozen great digital art collections you can visit to inspire your own trip, or your own thinking about art, or to remind yourself or to learn a bit for no other reason than digital art is better by far than no art at all. In order to keep from wandering off the path never to be seen again, let's focus on Western painting.
Bettina Minder

Creating a Social Media Strategy? Stop Wasting Your Time! | Social Media Today - 2 views

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    "We need a blog!".  The boss needs to be able to cover their trail, so they require a strategy to go along with it.  The team creates a strategy full of love and happiness, the boss has no clue what it means and three (3) days later…violla!  The blog is in place.
Bettina Minder

Crowdsourcing and museum futures update! « Social Media and Cultural Communic... - 0 views

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    "Is Crowdsourcing killing traditional design practice was published on 1st Sept and has received a fair bit of comment. I'm particularly interested to explore the potential for designers to expand their practice and capacity through social networks! ABC Radio By Design has invited me to speak on 7th October. I'm pretty keen to get more comments on the value of this concept so please feel free to add your thoughts!"
Bettina Minder

IBM - E-readiness rankings 2008: Maintaining momentum - IBM Institute for Business Valu... - 0 views

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    Since 2000, the Economist Intelligence Unit has assessed the world's largest economies on their ability to absorb information and communications technology and use it for economic and social benefit. The addition this year of Trinidad and Tobago brings to 70 the number of countries covered in the annual e-readiness rankings.
Bettina Minder

Museum 2.0: Museum Photo Policies Should Be as Open as Possible - 1 views

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    "So what is spreadable media good for? * To generate active commitment from the audience, * To empower them and make them an integral part of your product's success, * To benefit from online word-of-mouth * To reach niche, highly interconnected audiences, * but most of all, to communicate with audiences where they already are, and in a way that they value. ...an open photo policy is a cornerstone of any institution that sees itself as a visitor-centered platform for participatory engagement. Here are five reasons I think museums should have totally open photo policies:
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