Group items tagged

Auch fuers Brooklyn Museum gilt: weniger ist mehr. As museums look for ways to attract more visitors, social media has become a key tool in drawing people along and engaging them. Some museums are trying to be more creative with social media, but step one is to make use of the main tools. Brooklyn Museum is certainly doing that. It has a main web site, a blog, a Facebook Page, a Twitter presence, a Flickr account, a Tumblr, a Foursquare, and more.

"It's one thing to manage your profiles on the proliferating social networking and sharing sites as an individual, but as an institution it's quite another. So, we ask ourselves this question at Tate social media HQ all the time. We'd like to know how you see it."

Many social networking sites have come and gone, though it's easy to forget about most of them with monsters like Youtube and Facebook acting like they are the only kids in the classroom.  Social networking online began with a site called Six Degrees which basically invented the social-circle networking guidelines that are used by so many sites today.  It was named after the popular six degrees of separation theory (which I believe was invented by Kevin Bacon…).  More experimental than anything else, the company that made the site grew to a little over 100 employees and was eventually bought for quite a large sum of money.

More Thoughtful Learning: How Professional Development Through Social Media Can Strengthen Cultural Institutions lists reasons, why social media is an excellent medium for professional development. and adds recent examples of individuals and institutions using social media to achieve learning objectives.

Social Media Policies from several international museums

"Bei den Recherchen für einen Vortrag zum Thema Social Media Guidelines habe ich gemerkt: Es gibt tolle Listen für internationale Guidelines - aber keine für deutsche bzw. deutschsprachige. Und da ich ohnehin Beispiele gesammelt habe, kann ich sie auch gleich hier veröffentlichen …"

fritzplus bringt den Preußenkönig ins Social Web. Zu seinem 300. Geburtstag eröffnet der Alte Fritz ein Facebook-Profil. Mach mit und führe das Profil eines Zeitgenossen!

"We need a blog!".  The boss needs to be able to cover their trail, so they require a strategy to go along with it.  The team creates a strategy full of love and happiness, the boss has no clue what it means and three (3) days later…violla!  The blog is in place.

The second annual Nonprofit Social Network Benchmark Report, a joint project of Common Knowledge, thePort, and NTEN, has hard data and insights on the trends surrounding social networking technology as part of nonprofit organizations' marketing, communications, fundraising, and program services.

Social Media have become standard in journalists' workflows but complement traditional working tools. ... Results also show that Social Media are not replacing traditional channels but complement them. Almost 70% of journalists in all three countries state that they use traditional tools such as press releases, PRs and corporate websites as often today as they did three years ago.

Zusammen mit der absatzwirtschaft - Zeitschrift für Marketing und MarketingIT hat Mind Business Consultants zu den Praxisleitfaden Social Media Monitoring herausgebracht. Der Praxisleitfaden Social Media Monitoring soll Unternehmen helfen die richtige Lösung zu finden, um Web Monitoring-Projekte erfolgreich durchführen zu können.

This afternoon I am going to try and answer this question, What can social media do for oral history. I am going to look at a few examples which caught my attention and talk about what we can learn from these projects.

The first few years of social media brought new approaches to audience engagement, emphasising knowledge sharing through open platforms. As organisations explored the potential of social media, they focused on the impact this would have on their internal practices. Today there is growing emphasis on how these seemingly democratic forms of communication can support and develop culturally diverse audiences.

"UK Museums on the Web 2009: The everyday web: situated, sensory, social" Today, the Web is becoming increasingly a more multi-sensory place, with new visual interfaces, rich sound content, where content can adapt to our physical location, and even where interactions can be triggered by bodily movement. Likewise, software and services (just like our content) can today move with us. This year UKMW will look at digital heritage in the everyday - situated, sensory, social.

Two and a half years ago, Charlene Li and I introduced Social Technographics, a way to analyze your market's social technology behavior. Social Technographics was carefully constructed, not as a segmentation, but as a profile (that is, the groups overlap). That's because the actual data told me that people participate in multiple behaviors, and not everyone at a higher level on the ladder actually does everything in the lower rungs.

aktuelles Zahlenmaterial zur Nutzung von Social Media Am meisten aber störe ich mich an den Empfehlungen. Denn diese setzen mit der Aufforderung ein, eine Social Media Strategie aufsetzen (Folie 67). Wer so anfängt, macht eine Bauchlandung wie unlängst Vodafone. Statt dessen sollte am Beginn das Lernen um die Wirkung von Social Media stehen.

>21 Beispiele für den social media Newsroom:\n> Vorteile wie schneller Zugang, pull-elemente, spricht nicht nur Journalisten an, nuttz real-time-elemente ect.\n> deshalb wird hier der social media newsroom "essentiel" genannt

thomas Pleil-Blog (Hochschule Darmstadt: Kontakt von Seraina): "Mit diesen Themen beschäftige ich mich zur Zeit besonders: * Internet-Kommunikation, besonders Online-PR * Social Software (Weblogs, Wikis, Podcasting, Social Bookmarking etc. * Nonprofit-PR" Mit diesem privaten Weblog will ich Gedanken zu Public Relations, Medien und Marketing festhalten und zur Diskussion stellen sowie einige Lesetipps geben. Zwar stehen jedem Interessierten auch meine Social Bookmark-Archive (Mister Wong, del.icio.us)

While museums have long strived to be welcoming places as well as havens of learning, social media is turning them into virtual community centers. On Facebook or Twitter or almost any museum Web site, everyone has a voice, and a vote. Curators and online visitors can communicate, learning from one another. As visitors bring their hand-held devices to visits, the potential for interactivity

Plane ich eine längere Wanderung, ist es ratsam, die Wetterlage einschätzen zu können. Wie sieht das Wetter heute aus? Wie morgen und an den folgenden Tagen? Aber nicht nur im realen Leben ist es für eine gelungene Reise wichtig, neben Route, Begleitung und Ausrüstung auch das Klima im Blick zu haben. Auch im Social Web macht eine regelmässige Kontrolle des Weges und des zu erreichenden Ziels Sinn. Mehr noch: Sie ist für eine erfolgreiche Reise durch digitale Länder und Wolken unerlässlich.