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Director of audiences and media at London's Tate galleries talks about communicating with public in digital era The audience is completely changing, said Marc Sands, director of Audiences and Media at Britain's Tate, just as it was when Tate Modern opened in 2000.

"It's one thing to manage your profiles on the proliferating social networking and sharing sites as an individual, but as an institution it's quite another. So, we ask ourselves this question at Tate social media HQ all the time. We'd like to know how you see it."

Tate Britain displays British art from 1500 to today. Yes, it's a museum, but it's also like a big living room. All those works of art are yours. Tate has devised a new way of looking at the Displays with a range of themed 'Collections'. These suggest a number of personal journeys you could take, reflecting different moods and enthusiasms and revealing the extraordinary breadth of work on show.

"Last week we looked a ranking of the top ten brands on Facebook globally, based on the number of people who 'like' them. There were no real surprises - Starbucks came top and the rest of the top ten was filled with well-known consumer and fashion brands. When considering brands on Twitter this story is sometimes different and it is not always the obvious brands that are most followed."

MOBILE INTERPRETATION & STRATEGY WORKSHEETS The MuseumMobile wiki is an outgrowth of Tate's Handheld Conference Wiki, which was initially developed for a September 2008 conference hosted by Tate Modern.

"Museum2.0 Heute fiel der Startschuss zu einem der jährlichen Gipfeltreffen in der Museumsbranche, wenn es um den Bereich Kommunikation geht. Ich habe das Glück, dass die Konferenz 2011 in erreichbarer und unmittelbarer Nähe stattfindet und auch dabei sein zu können. Für 3 Tage wird das Museum Kunstpalast in Düsseldorf der Ort, wo Wikipedia auf Google, tate Gallery auf das Van Gogh Museum oder das MoMA auf das Viktoria and Albert Museum trifft. jede Menge Museen aus der ganzen Welt sind vertreten"

This paper looks at the use of cell phones for tours of cultural sites in Europe. Although several projects have experimented with IVR, SMS and even multimedia tours on standard and next-generation networks, take-up of this platform by museums has remained low in comparison to US activity, despite cell phone usage being more wide-spread and longer-developed than in North America. Through case studies of recent phone tour projects at Tate Modern and the San Francisco Museum of Modern Art, we examine what the key differences and similarities are between phone-based tours on the two continents, and what each can learn from the other.

Live Binders is your online 3-ring binder: gathering information to share: Art-education binder: NGA kids Tate kid curious Mr. Picasa learn abou colour Matisse