The Face-Off: Mobile Web (and not Apps) are the Right Choice | MobileActive.org - 1 views
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Axel Vogelsang on 24 Aug 10This article provides an overview for anyone producing content about these two options. We argue that most content producers should focus on the mobile web, especially if they want to make their content more widely accessible. Mobile apps may be appropriate if looking for new sources of revenue, or deep user engagement, but many other factors make the mobile web the more sensible platform for most content producers.
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Bettina Minder on 24 Aug 10"This article provides an overview for anyone producing content about thesetwo options. We argue that most content producers should focus on the mobileweb, especially if they want to make their content more widely accessible.Mobile apps may be appropriate if looking for new sources of revenue, ordeep user engagement, but many other factors make the mobile web the moresensible platform for most content producers. I'll provide a detailed comparison of both mobile web and apps for thedissemination of content focusing on the following: making contentaccessible, dealing with a multitude of devices and platforms, cost ofproduction, control over what content can be published, leveraging socialnetworks and search engines, features (such as ability to access users'location), user engagement, and monetization." (Author)