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fritzplus bringt den Preußenkönig ins Social Web. Zu seinem 300. Geburtstag eröffnet der Alte Fritz ein Facebook-Profil. Mach mit und führe das Profil eines Zeitgenossen!

Wer heute noch glaubt, dass eine Facebook-Unternehmensseite hier, ein Twitter-Profil dort ausreicht, um erfolgreich im "Social Web" unternehmerisch tätig zu sein, begeht einen strategischen und teuren Marketingfehler. Die Ressourcen, die für einen solchen Auftritt eingesetzt werden müssten, um ihn erfolgreich zu betreiben, sind - gemessen am Erfolg - viel zu hoch. Sie stehen in keinem Verhältnis zu den Ergebnissen, die mit einer transmedialen Gesamtstrategie (also dem Aufbau einer geführten, kontrollierten Interaktion unter Einbeziehung unterschiedlicher, Zielgruppen-konformer Netzwerke) erreicht werden können.

Based on the semantically-enriched data model, we have implemented three different components/tools in the CHIP demonstrator: Artwork Recommender, web-based virtual Tour Wizard and PDA-based Mobile Tour. (i) Artwork Recommender. a Web-based rating dialog for artworks/topics to build a user profile, based on semantics-driven recommendations. (ii) Tour Wizard. a Web-based tool using the user prole to generate (semi)automatically personalization virtual museum tours for each user. (iii) Mobile Tour. a PDA-based tool to map virtual tours into the physical museum space with constraints; to give guidance to users and to synchronize the user profile on the web and in the PDA. prsented at Museum and the Web 2008: http://www.archimuse.com/mw2008/abstracts/prg_335001703.html

"Actual versus idealised personality To find out psychologists recruited 236 US and German students who use social networking sites and had them complete personality measures (Back et al., 2010). These measured first their actual personalities on what psychologists call the 'Big 5' personality traits (extraversion, agreeableness, conscientiousness, neuroticism and openness to experience). Secondly it measured their idealised personalities: who they would like to be."

"Companies often approach Social Computing as a list of technologies to be deployed as needed - a blog here, a community there - to achieve a marketing goal. But a more coherent approach is to start with your target audience and determine what kind of relationship you want to build with them, based on what they are ready for. You can use the tool on this page to get started."

Companies often approach Social Computing as a list of technologies to be deployed as needed - a blog here, a community there - to achieve a marketing goal. But a more coherent approach is to start with your target audience and determine what kind of relationship you want to build with them, based on what they are ready for. You can use the tool on this page to get started.

Two and a half years ago, Charlene Li and I introduced Social Technographics, a way to analyze your market's social technology behavior. Social Technographics was carefully constructed, not as a segmentation, but as a profile (that is, the groups overlap). That's because the actual data told me that people participate in multiple behaviors, and not everyone at a higher level on the ladder actually does everything in the lower rungs.

"Bisher waren Facebookseiten sehr passiv. Das heißt, anders als persönliche Profile von Personen konnten sie weder aktiv Freunde anwerben oder auf anderen Pinwänden schreiben. Sie konnten nur auf der eigenen Pinnwand mit anderen Facebookmitgliedern kommunizieren."

This project presents a collective portrait of workers who keep New York City running. Their stories unfold in a series of multimedia profiles produced by students at the Columbia Journalism School.

"It's one thing to manage your profiles on the proliferating social networking and sharing sites as an individual, but as an institution it's quite another. So, we ask ourselves this question at Tate social media HQ all the time. We'd like to know how you see it."

Success with digital media for museums, education and cultural organisations isn't about scrambling to sign up to the latest fads, those teasmades of technology, and more about attitudes of organisations and the individuals within them. What are the handles we can grab hold of to begin or better develop our journeys into digital media use in the world of exhibition, performances or engagement of new audiences? It tries to make a few points, some more successfully than others, no doubt. Key amongst them:- how to institutions do better what is now so easy for everyman to do?- is there anything to be learned from the world of startups where coming up with a compelling problem that needs solved? What are the problems museums manage to solve? Do they need to think in that way at all?- what potential is there for cultural organisations to open themselves up to new audiences by tackling the same content and ideas in alternative ways and on different platforms?

Die Einstellungsmöglichkeiten auf Facebook sind äußerst unübersichtlich und : Facebook erlaubt es, den Grad der Privatsphäre ihres Profils im Ganzen und den von dort aus verwendeten Elementen im Einzelnen einzustellen. Eine hilfreiche Zusammenstellung wichtiger Aspekte dazu liefert der Allfacebook-Artikel "10 Privacy Settings Every Facebook User Should Know".