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apere870

The Hotel Industry Enters the Metaverse | Hospitality Design - 0 views

hospitalitydesign.com/...hotel-industry-nfts-metaverse

shared by apere870 on 18 Sep 22 - No Cached
    • apere870
      apere870 on 18 Sep 22
       
      This article discusses how the hotel industry is implementing a new frontier of design that happens in cyberspace. It gives companies the freedom to work with AR technologies.
smend120

How AR, VR, and robotics can work together | Artificial Intelligence | - 0 views

www.allerin.com/...and-robotics-can-work-together

AR VR Robotics Technology Hospitality

shared by smend120 on 18 Sep 22 - No Cached
  • How AR, VR, and robotics can work together
  • With the help of robots, businesses not only achieve higher efficiency but ensure the safety of their staff in hazardous areas
  • With the help of AR and VR, people can experience surreal atmospheres indoors as well as outdoors
  • ...18 more annotations...
  • Yes! Together, augmented reality, robotics, and virtual reality can be the ‘Three Amigos.’ VR and AR can offer an immersive medium to operate robots
  • With the help of low-latency networks, people can utilize robots remotely using intuitive AR and VR controls
  • Robot training
  • Virtual reality and augmented reality can be utilized to train robots for different tasks
  • With the help of dual neural networks, robots can learn new tasks by observing and breaking down several actions
  • he first network, known as the visual network, captures an image using the robot’s camera to understand the current state of an object. The other network, imitation network, tries to understand a demonstration and analyze how an action is being performed.
  • Motion sensors in AR and VR gaming can be deployed to train robots. Developers can use a pressure-sensitive trigger on a joystick to teach robots how to control grasping and articulation speed for picking up objects
  • Object recognition
  • Using this approach, robots can learn how to group similar objects together, differentiate between various objects, and identify new items that look similar to those it has already seen
  • Generally, AI-powered robots are exposed to a wide range of data.
  • By using VR, a trainer only requires a 3D VR model of several objects. With this approach, trainers and developers can minimize costs and effort required for collecting data and real-world objects. Using 3D models, robots can also be trained to recognize biological structures in the human body in detail.
  • Operations
  • Virtual reality can be used to develop teleoperating robots that can function with the help of multiple sensor displays.
  • obots replicate a user’s hand movements by using hand controllers
  • In a direct model, a user will be directly coupled to a robots current state
  • With a cyber-physical model, a user is separated from the robot.
  • Using controllers, users can guide hand grippers to move, pick up, and retrieve objects.
  • How AR, VR, and robotics can work together Augmented reality, robotics, and virtual reality can team up to develop innovative applications for various organizations.
  • nathaliro on 18 Sep 22
     
    They can work together. Based on this article, this can be beneficial for all industries.
  • smend120 on 19 Sep 22
     
    Robotics, virtual reality, and augmented reality can work together to create cutting-edge solutions for diverse businesses. Businesses use robots to increase efficiency while also ensuring employee safety in potentially dangerous situations. Virtual reality and augmented reality, two contemporary technologies, have provided an immersive platform for media and gaming. People can explore strange environments both indoors and outdoors with the aid of AR and VR. The "Three Amigos" can be augmented reality, robotics, and virtual reality when they work together. Robot control using immersive technologies like VR and AR is possible. Business executives need to be aware of the potential benefits of combining virtual reality, robots, and augmented reality. Robots can be programmed to do a variety of jobs using virtual reality and augmented reality. There are two different kinds of neural networks: imitation networks, which attempt to comprehend demonstrations and examine how actions are executed, and visual networks, which use images taken by the robot's camera to understand the current state of an object. Dual neural networks can be used by organizations to enable robots to learn new tasks by monitoring and dissecting several behaviors. Robots that use artificial intelligence (AI) are exposed to a wide variety of data, which helps them learn how to distinguish between distinct objects, group related objects together, and recognize new objects that resemble what they have already seen. The expense and effort needed to gather data and real-world items can be reduced by trainers and developers. Robots can also be taught to recognize certain biological structures in the human body using 3D models. Virtual reality can be utilized to construct teleoperating robots that can function with the help of many sensor displays by employing hand controllers. The homunculus concept of the human brain, which postulates that there is a miniature human inside the brain that controls movement
nathaliro

3 Ways A.I. Is Transforming the Hospitality Industry | Inc.com - 0 views

www.inc.com/...ence-hospitality-industry.html

hospitality

shared by nathaliro on 18 Sep 22 - No Cached
  • 3 Ways A.I. Is Transforming the Hospitality Industr
  • Few industries have been hit as hard by the pandemic as the hospitality industry.
  • According to a January 2022 study by the National Restaurant Association, 74 percent of restaurant operators said their business is less profitable now than it was before the pandemic, and 63 percent of operators said that their sales volume in 2021 was lower than in 2019.
  • ...10 more annotations...
  • Artificial intelligence could help hospitality businesses that are understaffed and tight on cash. Several companies now offer A.I.-based solutions to improve and streamline both guest experiences and back-of-house operations, including inventory and supply chain management, menu optimization, guest profiles, and crowd control.
  • 1. Streamlining data analysis.
  • CrunchTime, an operations platform founded in 1995, works with restaurant chains of all sizes to simplify operations using A.I. and machine learning
  • One of the reasons restaurants are ripe for A.I. implementation is that a single transaction can produce a significant amount of data, such as how many guests are in a restaurant at any given time, what they're buying, how much they're buying, and how they bought it, according to CrunchTime founder Bill Bellissimo.
  • 2. Personalizing the guest experience. 
  • Cendyn, a hospitality-focused software company, offers a cloud-based software platform that centralizes data produced by hotels and allows clients to personalize and optimize the guest experience by tailoring interactions and experiences to individual guests. 
  • From planning and researching a destination to booking, arriving, and departing, "you're typically interacting with around a dozen different systems, and you're leaving a tremendous amount of data in your digital wake," says Sullivan.
  • "One of my pet peeves is when you go to a hotel where you've stayed 50 times before, and the first thing the concierge asks is, 'Have you stayed with us before?'" says Sullivan.
  • 3. Automating crowd control. 
  • The Omnico Group, a customer engagement technology company focused on theme parks, casinos, and zoos, provides clients with technology to give operators a full view of each attendee's journey through their parks to boost spending and personalize the customer experience.
dbenj028

How to use Artificial Intelligence in the Hospitality Industry - 0 views

Artificial Intelligence is playing a very important role in the hospitality industry because it is able to carry out human like functions allowing hospitality business to utilize AI in delivery ser...

#artificialintelligence #hotels #hospitality

started by dbenj028 on 19 Sep 22 no follow-up yet
carine_elie

Service Robots and AI: What impact on the future of Hospitality - 0 views

hospitalityinsights.ehl.edu/e-robots-future-of-hospitality

shared by carine_elie on 19 Sep 22 - No Cached
  • Humans and robots working together The question might sound futuristic, yet the use of Artificial Intelligence (AI) is rapidly revolutionizing the business-as-usual model of the hospitality industry. It has the potential to disrupt the customer experience as we know it, and could provide powerful tools to help humans in their decision-making processes, which will impact the industry’s entire workforce. The challenge is to ensure that companies integrate AI and frontline service robots in a fair and equitable way. For that, we need to consider several dimensions such as: The ethical considerations linked to the use of robots in a service delivery context (replacement, responsibility, trust/safety, privacy/data protection, autonomy, and human cues). The customer experience (customer-robot interaction). The optimization of robots’ usage by employees (employee-robot interaction/co-creation with a robot).
  • How AI can improve customer experience By allowing robots to perform repetitive human tasks, AI is redesigning the customer experience. But to what extent? The question remains an open one. However, robots can now provide support to employees or even replace them in some cases. Robots are increasingly being created with specific features that allow them to perform some of the essential tasks of the industry. For example, service robots can perform some of the functions of a waiter, a barista, or the housekeeping team.
  • How the Hospitality sector can take advantage of futuristic opportunities Robots have come a long way since then, and the robotization of the industry is accelerating rapidly as technology and connectivity improves. The use of AI in the field of robotics has also opened up enormous opportunities for the hospitality sector, with a growing range of uses that can improve customer experience, brand awareness and customer loyalty.
  • ...1 more annotation...
  • Getting service robots and customers to co-exist In addition, a key question still needs to be addressed: How will customers adapt to this trend? Do they expect or want their service to be provided by robots? Or, do they still want to be welcomed by smiling humans? The question doesn’t seem to be settled yet. For some guests to accept the implementation of AI enabled service robots more easily, the robots must be able to show empathy and be able to interact, which remains a major technological challenge. At the same time, a whole new generation of travelers is growing increasingly accustomed to a humanless service experience. The future might bring a combination of both.
  • carine_elie on 19 Sep 22
     
    This article is enjoyable to read. It offers a distinct viewpoint on how teamwork and ai technologies are beneficial to the hotel sector. Additionally, it provides good insight into the key lessons learned regarding the development and significance of artificial intelligence in the hospitality and tourism industries.
slain006

7 Advantages of Digital Marketing in Hospitality Industry - Hotel Intelligence - 0 views

blog.hotelintelligence.io/keting-in-hospitality-industry

shared by slain006 on 19 Sep 22 - No Cached
  • Most of the customers in this industry are social travelers and tourists, who spend a lot of hours online researching on places to visit, hotels to book, and restaurants to dine in
  • become the best way to get in touch with potential customers, establishing a brand, and developing a group of loyal customers.
  • 1. Content marketing
  • ...11 more annotations...
  • The key issue in this strategy is to get the content right.
  • 2. SEO
  • Currently, over 80% of internet traffic originates from search engines.
  • The strategy itself involves a lot of technical workings.
  • market research on the keywords used by customers seeking your service.
  • 3. SEA
  • Making it to the top of search results pages can be a tedious and time-consuming task.
  • 4. Expand your social media presence
  • The social media marketing strategy will, therefore, aim at reaching users of all social networking sites including Facebook, Twitter, Instagram, Snapchat, Pinterest, and LinkedIn.
  • 5. Email marketing
  • Email marketing requires creativity.
  • slain006 on 19 Sep 22
     
    This article goes into depth about the advantages of going into eMarketing in the hospitality industry. The article talks about different types of eMarketing and the strategies behind them in order to retain customer attraction. One of the major type of eMarketing that we have seen that impacted the world on a greater scale would be social media platforms.
anaferia

Proximity Marketing: How It Can Help Your Small Business in 2022 | Beambox - 0 views

beambox.com/vertising-for-small-businesses

shared by anaferia on 20 Sep 22 - No Cached
amdelgad liked it
  • Mobile technology has transformed the world of restaurant and bar marketing, taking it to new heights of precision and effectiveness that go beyond anything seen before
  • nowadays carries a smartphone in their pocket has changed the marketing landscape beyond recognition.
  • with almost 6.5 billion smartphone users worldwide, there’s simply never been a better time to look into location-based marketing and advertising technique
  • ...16 more annotations...
  • This tactic has been proven hugely effective for a wide array of businesses and industries, and is especially well-suited for drawing in punters to your restaurant, cafe or bar
  • Proximity marketing hones in on potential customers in your area, and lets them know what you do best.
  • proximity marketing is set to become part of the ‘new normal’ for restaurant bar promotion.
  • Making Use of WiFi for Proximity Marketing
  • proximity-based marketing is part of the rising trend for hyper local marketing - both the oldest and newest form of marketing there is.
  • The benefits of this approach are abundantly clear, and many businesses of many types are leaping on board the proximity marketing bandwagon
  • This approach is also great for boosting engagement levels with existing customers. Nothing tempts diners back to a restaurant they’ve already enjoyed like the promise of a discount, free appetiser, or loyalty program, and proximity marketing techniques will achieve that swiftly, efficiently and with all the power that hyper local advertising can achieve.
  • proximity advertising comes in several different forms, each with their own advantages which may suit your business better.
  • proximity marketing is all about making use of your customers’ and potential customers’ location in order to market your business.
  • Beacon Marketing
  • Proximity Marketing with GPS
  • RFID - The Cutting Edge of Proximity Marketing
  • almost everybody is a potential customer
  • By increasing your potential traffic in this way, proximity marketing techniques generally bring about a strong ROI that cannot be overlooked.
  • With plenty of savvy planning, a keen knowledge of your customer base and their various needs and desires, and a bit of modern technical wizardry, proximity marketing for restaurants can boost your bottom line.
  • a trend likely to continue growing for the foreseeable future.
  • anaferia on 20 Sep 22
     
    To summarize, this article is based on how proximity marketing is a new trend that is likely to continue growing for the foreseeable future. Also, the benefits allow for companies to boost their traction with customers as well as boosting engagement levels with existing ones. Moreover, there are different types of proximity marketing and each have their own advantage that may suit a specific business better.
peacejj22

POV: IHG's Recent Data Breach Wasn't Due to a Weak Password | Hospitality Technology - 0 views

hospitalitytech.com/breach-wasnt-due-weak-password

shared by peacejj22 on 21 Sep 22 - No Cached
amdelgad liked it
  • come to light regarding the recent IHG data breach, one thing becomes clear: employee training to detect suspicious phishing emails must become a priority. Many news outlets have made it seem that a weak password was the cause for the company’s recent security breach, but if the hackers -- TeaPea -- who are claiming responsibility for the breach are to be believed, this really isn’t the case. TeaPea told the BBC that they were only able to gain access to the company’s internal IT network after an employee was tricked into downloading a malicious piece of software via a booby-trapped email attachment.
  • MPLOYEES ARE THE WEAKEST LINK
  • Unfortunately, in an industry where hospitality and customer service is the primary directive, employees are predisposed for being kind and willing to give to much information," says Andy Rogers, Senior Assessor of Schellman, a global cybersecurity assessor. 
  • ...5 more annotations...
  • or hoteliers, recognizing this as a true weakness and doing what they can to remediate this problem is a necessity
  • MAKE CYBER SECURITY TRAINING A PRIORITYOnce employees are aware of the role they play in protecting the company, they must then receive regular and high-quality training on a variety of phishing attacks
  • remember, an hour long security training session once a year is likely to be highly ineffective. Instead, consider multiple short training sessions regularly.
  • GO BEYOND TRAINING
  • Email systems are too intimate with business applications and are typically installed on the same workstations for convenience," Sackowitz says. "Perhaps, as a safer alternative, it's time to look at sandboxing or bifurcating critical systems over one’s that converge with public delivery. Perimeters are still necessary. Additionally, there are technologies that can block or proxy any outbound URL from email that will minimize risk."
  • peacejj22 on 21 Sep 22
     
    this article is about a recent data breach. in essence this article provides an outline for how to possibly prevent something this devastating from happening. the general consensus is that training employees is of the utmost importance because there the weak link.
tashaemunnings

Why the Adoption of Biometrics Will Rise - TheStreet - 0 views

www.thestreet.com/...option-of-biometrics-will-rise

shared by tashaemunnings on 22 Sep 22 - No Cached
  • Biometrics allows for automated check-in and re-check-in at any venue
  • The adoption of using consumer fingerprints or their faces instead of tickets comes with its risks.
  • "Biometrics is a double-edged sword when it comes to security," he said. "On the one hand, it’s a better and more reliable way to secure your identity or account, rather than having to remember a password and passwords get hacked all the time. Even two-factor authentication is proving to be much more vulnerable than many people thought."
  • ...7 more annotations...
  • Another concern is that biometrics could also contain information about your health and genetics.
  • "The good news is that biometric data theft still has only a limited real-world potential, since it’s not easy to spoof somebody’s biometrics, although it is possible
  • comes
  • Several hospitality venues have already started using facial recognition, including cruise ships
  • Some cruise ships take a photo of passengers at embarkation and that data is used from contact tracing to selling consumers photos they appear in and ensuring everyone disembarks at the end of the journey.
  • "Hotels likewise have experimented, with Marriott planning to eventually use facial recognition across all their properties."
  • "This is easier and more cost effective than other forms of authentication, it allows for greater efficiencies and it’s better at preventing fraud,
  • tashaemunnings on 22 Sep 22
     
    Using biometrics to allow people access to events and keep track of their whereabouts is becoming more and more common across several industries including hospitality. Although seemingly helpful and more efficient that regular tickets or keys, there also seem to be concerns about the security. However, many believe that although these concerns exist, the use of biometrics is one of the safest verification routes currently.
asanc036

Reinventing Restaurant Experiences Through Facial Recognition - 0 views

www.cyberlink.com/...ces-through-facial-recognition

restaurant experiences facial recognition Hotel software business technology hospitality tech Travel solution mobile

shared by asanc036 on 22 Sep 22 - No Cached
  • Biometric technology
  • offers enhanced health and safety
  • personalizes the dining experience, offers a more efficient bill payment system, and increases patron loyalty
  • ...36 more annotations...
  • 1. Contactless payments
  • facial recognition technology reduces physical contact
  • makes the experience more efficient by instantly scanning a guest
  • 's face for verification and payment.
  • safest technology in identity verification, dramatically reducing the risk of payment fraud.
  • 2. Social distancing and capacity requirements
  • Facial recognition technology helps with social distancing and capacity measures by identifying the proximity between individuals
  • keeps track of the number of people in the store
  • 3. Customer loyalty programs and personalized dining experiences
  • allows restaurants to create personalized experiences for loyal customers, and encourage first-time guests to return.
  • recognized as VIPs,
  • weekly regular who likes his burger rare with no lettuce or tomato, thus increasing customer satisfaction
  • 4. Fast-food restaurant transformations
  • with facial recognition
  • customers
  • don’t need to remember a password or log into an app
  • FaceMe Health
  • turns these kiosks into interactive experiences by recognizing loyalty program members and presenting pe
  • ased on
  • Facial recognition
  • past orders
  • also being employed in drive-through lines
  • saving time
  • 5. Employee systems: access control, time and attendance clocks, and ordering terminals
  • Advanced technologies like FaceMe® can be installed at staff entrances to check body temperature and mask-wearing while accurately identifying employees
  • simplifies clocking-in/out
  • accurate login capabilities without the need for keys or cards.
  • FaceMe SDK
  • FaceMe
  • facial recognition engine
  • to create personalized and efficient customer experiences
  • FaceMe Security
  • It can also display body temperature (when connected to a thermal camera), identify opted-in VIP customers, clock-in/out employees, flag block-listed individuals, and send real-time alerts to security personne
  • software solution that performs facial recognition even if users are wearing a mask.
  • Facial recognition t
  • installed on a PC connected to a camera with thermal imaging capabilities.
  • asanc036 on 22 Sep 22
     
    Biometric Technology is being implemented in restaurants offering better health and safety, personalised dining experiences and efficient payment methods. Restaurants are using facial recognition for the following: 1. Contactless payments - scanning customers' faces for safe payment verification. 2. Social distancing and capacity measures - helps identify proximity between individuals and tracks number of people inside a store. 3. Loyalty programs and personalized dining - opted-in diners are recognized as VIPs giving them personalized service and suggesting past preferences. 4. Fast-food restaurants - customers don't need to remember a password or long into an app. Facial recognition is being implemented in drive-through lines to save time. 5. Employee systems - technologies can check body temperature and accuracy of mask wearing, it also simplifies cocking in and out and gives them login access to the POS terminals.
shawndab

Philips partners with Nowatch to create cortisol monitor to help people control stressf... - 0 views

www.spabusiness.com/...349821

monitor fight flight technology software hospitality

shared by shawndab on 22 Sep 22 - No Cached
  • Nowatch, a new contender in the expanding biometric fitness tracker market has developed a wearable device, in partnership with Philips, which measures cortisol levels and alerts users about their stress load up to 60 minutes in advance.
  • an interchangeable gemstone – but they can measure metrics such as temperature, breath rate, heart rate, movement, blood oxygen and sleep, in addition to stress – with the goal being “complete mind and body wellbeing”.
  • Coining the term “awareable” to describe Nowatc
  • ...3 more annotations...
  • According to the American Institute of Stress, stress can degrade your immune system, damage your body's ability to fight infection, rewire the brain and impact gut health.
  • It employs biosensing (a devices used to detect a substance) through electrodermal activity (EDA). This process measures changes in conductivity produced in the skin by the sweat glands.
  • Cortisol helps regulate sleep cycles, blood pressure and blood sugar levels, but those with higher levels risk developing mental and physical health problems.
  • shawndab on 22 Sep 22
     
    These new biometric devices will help consumers monitor their cortisol levels and reduce their stress. They are called "awareables" because you can not tell the time with them but you can become more aware of your body's wellbeing. The interchangeable faces look like gemstones and would be great retail for a hotel spa.
ryanbonifas

15 Ways Brick-And-Mortar Stores Can Leverage Tech To Boost The Shopping Experience - 0 views

www.forbes.com/...-boost-the-shopping-experience

technology hospitality Hotel software

shared by ryanbonifas on 23 Sep 22 - No Cached
  • Brick-and-mortar businesses were already facing stiff competition from e-commerce when the Covid-19 pandemic struck, and in the months since, e-commerce’s share of the retail market has only grown.
  • if brick-and-mortar retailers adopt a page or two from the e-commerce playbook.
  • By blending what’s unique about the in-store experience with technology that adds the convenience shoppers love about e-commerce, brick-and-mortar retailers can offer consumers the best of both worlds.
  • ...3 more annotations...
  • 1. Leverage Proximity Marketing
  • proximity marketing offers enormous potential through personal touches and person-centered service.
  • Physical stores should leverage their existing cameras to digitize their physical spaces. Using computer vision and artificial intelligence, physical stores can truly compete with e-commerce by optimizing store layouts, reducing queue lengths and, ultimately, increasing conversions
  • ryanbonifas on 23 Sep 22
     
    As brick-and-mortar stores struggle throughout the country, many are looking at technology to bridge the gap between e-commerce. Many are looking at leveraging proximity marketing with personal touches or AI to provide guests with an online shopping experience in the store.
apere870

Proximity-Based Marketing: Why Marketers Need to Use It | TUNE - 0 views

www.tune.com/...-based-marketing-for-marketers

hospitality technology

shared by apere870 on 24 Sep 22 - No Cached
amdelgad liked it
    • apere870
      apere870 on 24 Sep 22
       
      This article talks about the benefits of proximity-based marketing when combined with mobile apps. It explains how proximity technology works and the different types.
  • Proximity-based marketing is having a (mobile) moment. Big brands that are eager to trace advertising and their mobile app investments back to in-store sales are looking at ways to emulate Starbuck’s admirable success with their Rewards program.
  • Understanding and segmenting your customers based on where they spend their time. Engaging customers based on location & time context. Bridged attribution to prove your marketing dollars in the physical side are positively affecting the digital side, and vice versa.
  • ...2 more annotations...
  • Marketers can detect if a customer with their app is near their store or facility. Those customers can then be sent offers tailored to their specific location and context.
  • Essentially a collection of different sensor technologies, proximity enables awareness of both place and time for mobile apps:
amdelgad

What is Proximity Marketing: What Types and How does it Work? Innovative Technologies t... - 2 views

jgdb.com/...hat-types-and-how-does-it-work

Technology travel tech hospitality

shared by amdelgad on 25 Sep 22 - No Cached
  • On the one hand, it allows the company to create more comfortable conditions for visitors to the store, on the other hand, it provides retail networks with the analytical data necessary to create targeted messages based on customer preferences (cluster analysis).
  • Thus, messages are delivered only to users who gave their consent and are not intrusive as spam and SMS sendings
  • The technology of proximity marketing allows companies to meet the consumers' need for detailed information about the store's products
  • ...1 more annotation...
  • The technology of proximity marketing allows companies to communicate with visitors by offering them something that will be interesting to them, for example, interactive reviews and electronic coupon codes.
  • amdelgad on 25 Sep 22
     
    This article goes over proximity marketing in a more general sense for those who are new to it. I enjoyed that it really gets into what are the different types, as well as how each of those are used today. When talking about proximity marketing, it gives the business a closer range when they are marketing to their audience. Here are the different types the article listed: - sending advertisements to mobile devices over the Bluetooth network, - Wi-Fi or SMS messages, - distribution of special offers, - digital coupons or promotional codes, - interactive digital scoreboards, - QR or barcodes.
carine_elie

Traditional Marketing Vs Digital Marketing : What's the difference? - Eggfirst - 0 views

www.eggfirst.com/marketing-whats-the-difference

hospitality technology

shared by carine_elie on 26 Sep 22 - No Cached
  • Pros of digital marketing: Digital Is the Only Sure way to Reach Generation Z- Born with a smartphone already clenched in their tiny hands, Gen Z is the only generation that’s never known life without the Internet. For them, the radio is an antiquity, the TV set is something that their grandparents watch ‘programs’ on. They pay little attention to printed papers and think about billboards as scenery. If you wish to develop this age demographic as customers, then you need to be online so they can find you. By 2022, they will become the largest generation of consumers. Even as youths, they are making an impact – 93% of parents say that most of their purchasing decisions are influenced by what their kids have to say. Budgets Are Easier to Redistribute with digital marketing- budgets are mostly placeholders. You can plan to spend Rs10000 on Facebook ads every month, running branding campaigns, only to figure out one week later that those campaigns are underperforming. So, seeing this, you immediately pause the campaign. Spending stops. At the same time, your content marketing team had been allocated a budget per month. There’s nothing stopping you from diverting money from those Facebook branding campaigns to where it can make a difference today. An Abundance of Data to Pinpoint Your Ideal Customer- Facebook, Google, Twitter, and other platforms and service providers earn money by knowing everything there is about their users. When running digital campaigns, you get access to this analytics data and learn a lot about your ideal customers. By looking into Facebook or Google analytic tools, you will be able to generate several buyer personas to describe each segment of your customer base. We use the concept of persona to clearly define to whom we are speaking, in order to be hyper-focused in our content creation. The goal is to understand the problem that your product or service solves by walking a mile in their shoes. The persona that you’ve written up will serve as a powerful tool for writing laser-focused copy and content that will speak directly to each customer segment that you’re targeting.Cons of digital marketing: Digital ads can be deemed as annoying- Think about the moment you’re scrolling through your Facebook homepage and all you want to do is see what your old school friends are up to these days. Then you get the dreaded sponsored ad for something related to an embarrassing ailment you googled the night before. It’s sure to make you actively dislike the very brand doing the clever targeting. Less permanent- Digital marketing efforts like Google ads, banners, promo emails or social media ads can have a fleeting, temporary character. They’re intangible and can easily be ignored. If your target audience keeps scrolling or clicks to the next page your ad will be gone from their screen.
  • carine_elie on 26 Sep 22
     
    The 21st century's marketing technology trend may revolve around proximity. Traditional marketing is still sometimes the best approach for businesses to reach their target audience. The advantages and disadvantages of traditional and local marketing are discussed in this article. This quick read offers much of useful information.
  • carine_elie on 26 Sep 22
     
    The 21st century's marketing technology trend may revolve around proximity. Traditional marketing is still sometimes the best approach for businesses to reach their target audience. The advantages and disadvantages of traditional and local marketing are discussed in this article. This quick read offers much of useful information.
peacejj22

Hotel Recycling Programs Make a Major Contribution to our Environment - 0 views

www.ewaste1.com/rong-pr-for-the-hotel-industry

shared by peacejj22 on 26 Sep 22 - No Cached
  • Hotel waste management can be an issue, especially when it comes to recycling. How can hotels increase recycling to improve the environment? There are a lot of questions about how hotel recycling programs can help the environment; here are a few.
  • hotels are far more likely to be replacing their equipment and electronics than many other types of businesses.
  • If guests arrive expecting the highest standards, it can make a bad impression to have computers that don’t work or furniture that looks run down.
  • ...7 more annotations...
  • By recycling their used equipment in bulk, the managers and operators of hotels across the country will help keep those products out of landfills, where the toxins and chemicals inside electronics can pose significant environmental risks to our soil, water, wildlife and even our personal health. The risks are real and well-documented.
  • Waste Management in the Hotel Industry
  • Some hotels managers might assume it’s too difficult to successfully launch and operate an in-house recycling program. They have very large staffs, operate 24 hours a day, and have the challenge of providing immediate and reliable service to their guests.
  • a number of hotels have already proven they can establish successful recycling programs.
  • Cost savings alone should be a top concern for the hotel industry. It’s been estimated that hotel guests generate up to two pounds of waste per night. Because of the prohibitive cost of waste disposal services in New York City, for example, a hotel can spend up to $100,000 annually to get rid of their waste. If recycling can cut that down significantly, that can amount to significant cost savings. And a growing number of hotels are recognizing that they can manage their waste in a sustainable manner, including by recycling.
  • A smart approach would be to offer incentives for workers who provide waste-saving ideas that can be implemented and to educate guests about the hotel’s recycling and environmental policies.
  • The creation of a successful hotel recycling project offers a lot of long-term rewards that include: • cost savings; • strong public relations to their guests; • an engaging program for employees and even guests to become part of.
  • peacejj22 on 26 Sep 22
     
    this article goes through the importance of recycling within the Hospitality industry as well as the benefits associated with doing so.
kjeewan

Social Media Marketing: Cheat Sheet for Hotels - 0 views

www.hospitalitynet.org/...4107757.html

shared by kjeewan on 27 Sep 22 - No Cached
  • Social media marketing in the hotel industry is an effective technique for hoteliers to connect with potential visitors, increase reservations and revenue, and boost the visibility of their hotel or property.
  • Using social media for marketing will open a lot of doors, quite literally, to your hotel.
  • In the hotel industry, social media marketing is especially beneficial. It is because platforms like Facebook and Instagram are ideal for engaging old and potential guests with fresh promotional content.
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  • These platforms also have analytics tools built-in, allowing you to track user activity and engagement.
  • Furthermore, these sites frequently feature useful components for hotel advertising, such as customer reviews, ratings and the features to invite users to events.
  • In the hospitality industry, the function of social media is to attract new guests and engage with both new and existing customers.
  • Social media influencer marketing has given rise to many social media celebrities, and in the same way, it can boost your hotel business. Because of their large following, many Instagram travel bloggers and influencers make money through influencer marketing.
  • In exchange for money or a luxurious package deal, you can seek their services in social network advertising in your hotel. Discover the influencers in your region or those who can persuade your target audience to act and reach out to them.
  • kjeewan on 27 Sep 22
     
    Social Media Marketing in Hospitality is especially useful to engage existing guests and attract new guests. The hotel can use this form of marketing for advertising, getting customer reviews, and promoting hospitality industry events. One thing that is trending now is using Social Media influencers with followers to boost business.
claudecole

Sustainable Hotel Waste Management | RTSSustainable hotel waste management - How hospit... - 0 views

www.rts.com/...-is-tackling-its-waste-problem

hotel hospitality management sustainable systems technology software business solution

shared by claudecole on 27 Sep 22 - No Cached
  • What impact will PPE waste streams have on waste management within hotels, and can the industry find better ways to deal with them?
  • Convenience and service have always been at the core of hotels, and a focus on hygiene is an integral part of that.
  • this means large quantities of waste – from single-use shampoos and plastic-wrapped bathrobes to breakfast buffets that encourage indulgence.
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  • The pandemic has had a major impact on hotels and there is an entirely new stream of hotel waste – PPE.
  • , often with single-use plastics, it could mean a huge step back.
  • items such as reusable masks for staff can help reduce PPE waste, with multiple options now available and the WHO still approving the use of properly manufactured fabric masks.
  • microplastics in the food chain or the estimated $2.5 trillion in damage and lost resources it causes to fisheries, aquaculture, recreational activities, and global wellbeing.
  • uch as plastic hotel key cards. While reusable, they will end up in the trash eventually, and many end up broken or lost after a few uses.
  • Food is the single largest component of US landfills with roughly 80 billion pounds being thrown away each year in America.
  • Even the most stringent company policies on plastic and food could still leave a hotel having to deal with more waste than expected.
  • over half of global travelers are now looking to travel more sustainably, and more than 60% of Americans are willing to spend more on sustainable products.
  • Rotana, for example, announced that it would remove all single-use plastic toiletries from its hotel rooms, saving an estimated 17 million plastic bottles and 100 tons of plastic every year.
  • replacing plastic key cards with mobile apps.
  • implement more robust recycling programs that help deal with waste in a sustainable way.
  • Beyond this, some hospitality establishments are now offering outreach to teach guests and staff more about sustainable waste management. This can extend beyond physical waste, to inform people about reducing hotel power and water waste as well.
  • claudecole on 27 Sep 22
     
    This article discusses how the COVID-19 pandemic caused an influx in plastic waste due to an increased need for PPE. This article also talked about how hotels are trying to combat the effects of microplastics by limiting their implementation in their operation by finding other alternatives such as mobile apps and QR codes. One thing I found to be extremely interesting that was mentioned within the article was the fact that companies are investing in educating both their guests and staff on waste management.
kspac001

Introduction to Green Computing for A Sustainable Future - 1 views

geekflare.com/mputing-for-sustainable-future

technology computing sustainiblity

shared by kspac001 on 27 Sep 22 - No Cached
  • kspac001 on 27 Sep 22
     
    This article covers green computing. Green computing is an environment-friendly approach to computing. It involves using computers, computing devices, and IT resources with minimal power and disposing of parts appropriately to protect our environment. This is an approach toward environmentally sustainable use of computing. It involves manufacturing, designing, disposing, and using computers and related resources effectively and efficiently with minimal to no negative effects on the environment
asanc036

Understanding Digital Business Models: Virtual Restaurants And Ghost Kitchens - 1 views

www.forbes.com/...restaurants-and-ghost-kitchens

restaurants ghost kitchens virtual technology hospitality tech

shared by asanc036 on 28 Sep 22 - No Cached
  • difference between a virtual restaurant and a ghost kitchen
  • both models are part of an emerging restaurant segment that primarily exists online, with no physical storefront and with a major focus on off-premise dining and delivery.
  • a recent report by Statista predicted that worldwide
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  • Virtual Restaurants
  • 324 billion in 2022
  • online food delivery revenue will reach over $
  • physical kitchens
  • work with existing restaurants and kitchens, from mom-and-pop diners to big chain
  • perators of commercial kitchen spaces,
  • Typically, an eatery may only be utilizing some 30% productivity out of their kitchen and labo
  • incremental orders can increase revenues and margins, particularly as labor costs rise,
  • boon for existing restaurateurs who have off hours, where the kitchen and staff are under-utilized
  • only exists online
  • designed and optimized for an off-premise (only pick-up and delivery) experienc
  • 30 or more individual commercial kitchens, with one central area for delivery drivers to pick up from
  • matter
  • additional costs, including rent, equipment, freezer/storage space, garbage pickup, staff salaries, runner fees
  • virtual restaurants
  • require a top-notch marketing plan
  • A winning digital-only restaurant marketing plan should include leveraging national partnerships with the online ordering/delivery platforms, sophisticated digital marketing, search engine optimization and social media
  • professional food photography, menu design
  • strategies
  • if you are not listed on a certain app, you simply don’t exist
  • reviews
  • typically house a variety of brands, from national players like Chick-fil-A and Wendy’s
  • more than ever
  • about
  • mindful
  • arrival experience of the food
  • Set up your own website
  • asanc036 on 28 Sep 22
     
    Alex Canter, CEO of Nextbite and Ordermark explains the difference between virtual restaurants and ghost kitchens. Both exist online, with no physical storefront. A report by Statista predicted online food delivery revenue will reach over $324 billion in 2022. Virtual Restaurants - only exist online, work with existing restaurants and kitchens. Helps increase productivity of their kitchen and labor, increase revenue and margins. Ghost Kitchens - Physical kitchens designed off-premise (pick-up and delivery only). Some have 30 or more individual commercial kitchens for rent and one area for delivery drivers to pick up. These kitchens house many brands and new local restaurants for a rent fee. Virtual restaurants require great marketing strategies, such as digital marketing, SEO, social media, professional photography and menu design. Some of the strategies suggested for success are utilising and being part of apps, focusing on the reviews, setting up a website.
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