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erinkieltyka

Suspected Ransomware Attack on InterContinental Hotels Affected Over 4,000 Guests | Spi... - 0 views

  • Ransomware generally entails infiltration and compromise, exfiltration of data, and the encryption of data/systems/networks. Hospitality was the eighth most targeted sector by ransomware groups between March 2021 and April 2022.
  • 4,053 ICH users and 15 of its 325,000 employees were compromised in the attack whose perpetrator remains unknown.
  • The company was unable to accept online bookings
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  • determine whether the latest cyberattack is more significant than the 2016 breach of the ICH systems. Initially thought to have been a minor breach that affected 12
  • Between September 29 to December 29, 2016, 1,175 properties were infected by malware designed to steal credit card data
  • Marriott International has been breached thrice, resulting in the compromise of the personally identifiable information of up to 338 million guests
  • Marriott was also fined £18.4 million ($23.8 million) by the U.K’s data regulator Information Commissioner’s Office for failing to protect the data of the 338 million guests
  • This is yet another reminder of the damaging impacts of cybercrime. Not only is IHG potentially getting held to ransom for its data access, but it is also losing out on customer bookings
  • Organizations should use this as a warning to never gamble with their cyber defenses. After all, the cost of preparing and preventing an attack is far less than the cost of recovering from one
  • Data breaches, on average, cost organizations $4.25 million in 2022, according to IBM’s 2022 Cost of Data Breach report.
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    This article discusses a recent cyber-attack on ICH that is believed to have been a ransomware attack. It's stated that hospitality is the 8th most targeted sector for ransomware as of recently. The recent attack on ICH 4,053 users and 15 employees were compromised, which is actually far less than their last attack in 2016 that effected 1,175 properties. Hotels must take as much precaution as possible against cyber attacks because not only does it decrease their bookings, but they can also be charged millions in fines for information breaches.
kjeewan

Data Security in the Hospitality Industry: Post-COVID Era | LoginRadius Blog - 0 views

  • The frequency of cyberattacks against business databases can be attributed to the fact that the hospitality industry largely depends on credit cards as a medium of payment. This may increase the chances of a hacker receiving access to sensitive information. Investing in proper data security in hospitality can work to protect not only the consumer but also the business from losing large sums of profit.
  • databases in the hospitality industry also happen to be the most vulnerable to data breaches.
  • The aforementioned reliance on payment cards can greatly increase the chances of information leaking. However, other virtual methods of payment like online payment and more can create the potential for cyber attacks.
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  • The data collected and the people who can access it differ from country to country.
  • Staff training is restricted to the service aspect of the business. However, training employees to carry out processes in maintaining data security in hospitality like data collection and storage in the right manner is overlooked.
  • This process can involve the addition of two-factor authentication that will protect the data from being accessible to non-employees. This encryption can prevent identity theft.
  • : Employees will require thorough vetting regarding the importance of proper data storage. This training can also work towards reducing the chances of insider attacks as only a few employees will have access to the databases.
  • This includes the addition of firewalls, traffic filters, and network monitors to guard against malware present online.
  • , investing in proper data security in hospitality can work to protect not only the consumer but also the business from losing large sums of profit.
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    Personal information collected can range from generic data like names and phone numbers to sensitive data like bank accounts. Databases in the hospitality industry are the most vulnerable to data breaches. Reliance on payment cards or virtual payments can increase the chances of information leaking or potential for cyber attacks. Staff training in maintaining data security is overlooked. two-factor authentication, Employees training to reduce insider attacks, and cyber security measures such as adding of firewalls, traffic filters, and network monitors to guard against malware present online can ensure data security for consumers and the business.
anaferia

The biggest cyber attacks of 2022 | BCS - 0 views

  • In a year of global inflation and massive rises in energy costs, it should come as no surprise that the cost of a data breach has also reached an all-time high.
  • average total cost of $4.5m
  • Amongst the 550 companies that IBM contacted that had experienced a data breach, a disappointing 83% had experienced more than one in the same period
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  • common attack vector remains credential theft (19%) then phishing (16%), misconfigured cloud (15%) and vulnerabilities in third-party software (13%).
  • Russia has, for many years, attacked Ukrainian infrastructure such as power grids, internet infrastructure and banks. Since the outbreak of physical hostilities, this has extended to systems related to government administration and the military.
  • The Russia-linked cyber gang known as Conti managed to cause major disruption to financial operations throughout Costa Rica in April.
  • Ransomware, while not the overwhelming headline grabber it was a year ago, is still a major and terrifying threat to many companies
  • A group known as Lapsus$ began 2022 with a string of high profile targets including Nvidia, Ubisoft, Samsung and Microsoft. In each case, data was stolen and in many cases leaked online. Their operating model is extortion where access is most often gained through phishing and then they seek out the most sensitive data they can find and steal it. Often, they do not deploy encrypting software at all.
  • Hacking back is where offensive security experts will attempt to compromise attacker’s machines. This can be legally murky as often the attacking machines are compromised third parties.
  • June this year, a former Amazon employee, Paige Thompson, was convicted for her role in the 2019 Capital One breach. While working for Amazon Web Services (AWS), she exploited her knowledge of cloud server vulnerabilities and stole personal information of over 100 million people.
  • cripple Costa Rica’s import/export business.
  • The main attack vectors continue to be credential theft and phishing emails so it is vital to continue to raise awareness through corporate training and public ad campaigns. Finally, the conflict in Ukraine is showing how effective cyber weapons can be in disrupting command and control in a war.
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    To summarize, this article states that, it should not come as a surprise that the cost of a data breach has also increased to an all-time high in a year marked by significant increases in energy prices and worldwide inflation. According to IBM's Cost of Data Breaches Report 2022, the average overall cost is $4.5 million. Additionally, even if ransomware isn't garnering as much attention as it did a year ago, it still poses a serious danger to many businesses. Credential theft and phishing emails are still the major threat vectors, therefore it's critical to keep spreading awareness through public awareness campaigns and business training. Finally, the situation in Ukraine is demonstrating the potency of cyber weapons in sabotaging command and control in a fight.
slain006

What Is Green Computing? | IBM - 0 views

  • Green computing (also known as green IT or sustainable IT) is the design, manufacture, use and disposal of computers, chips, other technology components and peripherals in a way that limits the harmful impact on the environment, including reducing carbon emissions and the energy consumed by manufacturers, data centers and end-users
  • reducing electronic waste and promoting sustainability
  • The information and communication technology (ICT) sector is responsible for between 1.8% and 3.9% of global greenhouse gas emissions
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  • Cost savings from reducing energy use may eventually be realized, as well.
  • setting up hot and cold aisles is an important step toward greener computing because it reduces energy consumption and optimizes heating, ventilation and cooling.
  • 3% of annual total energy consumption
  • employing the power management features reduces energy consumption, as does adjusting the screen brightness.
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    This article explains what green computing is and how it is impacting businesses in order to reduce energy consumption. Provides us the evolution of green computing and how the Environment Protection Agency decided to promote and recognize energy consumption.
carine_elie

UNEP Assesses Links between Chemicals and Waste Management and Other Issues | News | SD... - 0 views

  • On climate change, it highlights joint efforts on long-term monitoring data to evaluate climate impacts on chemical releases, and suggests collaborating on climate change impacts on contaminants in the ocean, and waste and resource management to advance mitigation, and climate triggered channeling of fossil fuel use for plastic production.   On the agriculture and food cluster, the report suggests collaborating on, for example: exposure of farmers from unsound pesticides use; groundwater contamination; use of food conservation, coloring agents, and food safety; and addressing food waste. On sustainable consumption and production, the assessment suggests increasing resource management and efficiency, and informing consumers about chemicals of concern in products. In some cases, the authors argue for collaboration across several clusters. For example, addressing challenges associated with pesticide use requires strengthening efforts across chemicals and waste management, world of work, biodiversity, agriculture and health.
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    This is a brief report on workplace health, biodiversity, climate change, agriculture and food, sustainable consumption and production, and human rights. In addition, the World Health Organization's (WHO) action plan to combat these issues. The goal is to have everything in place by 2030.
amdelgad

Baha Mar Launches Its First Marketing Campaign | Travel Agent Central - 1 views

  • Aiming to highlight Baha Mar's power to elevate real life moments for every guest into something spectacular, the campaign celebrates Bahamian warmth and Baha Mar’s distinct positioning as a destination offering a moment in the sun and everything else under the sun, according to the resort.
  • Each family member experiences the same resort destination, whether looking for “me time” or “we time,” and leaves having fulfilled different personal desires and expectations.
  • We needed to communicate that there is no ‘one size fits all’ approach at Baha Mar. Every nuance of the resort from amenities to special experiences and offerings is purposefully created.”
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  • Baha Mar is billed as one of the largest hospitality projects ever built in the Western Hemisphere, with partners including Grand Hyatt, SLS, Rosewood, Jack Nicklaus, sbe, Peter Burwash International and luxury retailers including Bulgari, Cartier, Rolex, Tiffany & Co., amongst others.
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    Baha Mar was recently built to compete with the long time staple in Nassau; Atlantis. In order to overcome the already popular destination, Baha Mar knew they needed to knock the marketing and advertising out of the park. This article talks about how the marketing campaign aimed to highlight all the perks of the 4.2 billion dollar destination. I have personally received a ton of social media ads for Baha Mar, and the sell is that they have 3 different properties for each type of person on vacation. Whether for kids, a romantic getaway, or adults only, they covered all bases with their ads.
djohn304

Social Media Marketing in the Hospitality Industry Following COVID-19 | SevenRooms - 0 views

  • As of January 2020, there are over 3 billion people around the globe actively using social media,
  • It’s projected that by 2023, the number of users will rise to about 3.43 billion.
  • The most popular social media platform is Facebook, with over 2 billion active users. Other popular social media outlets include Twitter, WhatsApp, Instagram, TikTok and Snapchat.
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  • Simply put, social media is here to stay and it appeals to a wide variety of audiences. In the hospitality industry, where it’s so important to connect with people and to help them feel comfortable,
  • If your restaurant has incredible-looking dishes, one quick search on Instagram, and you might find that hundreds of people have posted photos of your food
  • Social media is affordable, connects you to a large audience, can be done instantly, and allows for interaction with customers and potential customers in a way that traditional advertising and marketing doesn’t.
  • 63% of customers note discounts and promotions factor highly in how they choose which restaurants to patronize.
  • Once you have your goals in mind, do your research to determine your target audience. Who are you marketing to?
  • Better lead generation Increased efficiency More organized data Content tailored to your target audience
  • People in the U.S. are inundated with anywhere from 4,000-10,000 advertisements each day,
  • Take followers on a virtual tour of your restaurant Showcase your cleaning and health & safety procedures via video to put customers at ease Create a “behind-the-scenes” video of the kitchen staff preparing meals Interview employees and share their experiences Hold a live stream Q&A session with followers
  • Additionally, answer people’s questions on social media platforms and respond to reviews — especially the negative ones!
  • By taking the time to put a positive spin on negative attention, you’re showing others that you care about their input and want the customer experience to be flawless every time.
  • there has been a significant amount of fearmongering in relation to COVID-19.
  • No matter which area of the hospitality industry you’re in, a social media strategy needs to be an integral part of your marketing plan along with things like SEO, digital ads, and traditional forms of advertising.
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    This article discusses how COVID-19 has highlighted the necessity of social media for hospitality industry players. As it is contactless and gets to virtually everybody's device, it is one of the best forms of advertising a business can use. There are various things a company must do in order to be successful in their social media use. This would be to figure out their target audience, their most preferred platform, and schedule specific and relatable content for your viewership. This form of advertising is extremely cost effective and is proven to work. In my opinion, social media has achieved more than its intended purpose. Platforms like Yelp, TripAdvisor, Instagram, etc have allowed for people all over the world to have access to information about restaurants, hotels, reviews, etc and it is extremely helpful.
smend120

Green Computing, a contribution to save the environment | Lancaster University - 1 views

  • Going Green" is a rising trend establishing itself as the preferred way of doing things while saving the environment.
  • Green computing is the environmentally responsible and eco-friendly use of computers and their resources. In broader terms, it is also defined as the study of designing, engineering, manufacturing, using and disposing of computing devices in a way that reduces their environmental impact.
  • Green Computing involves reducing the environmental impact of technology. That means using less energy, reducing waste and promoting sustainability. Green computing aims to reduce the carbon footprint generated by the Information Technology and Systems business and related industries
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  • Energy-efficiency and e-waste are two major techniques involved in green computing. Energy efficiency involves implementation of energy-efficient central processing units (CPUs), servers and peripherals as well as reduced resource consumption. And e-waste is the proper disposal of electronic waste.
  • It is estimated that out of $250 billion per year spent on powering computers worldwide only about 15% of that power is spent computing, the rest is wasted idling (i.e. consumed by computers which are not in use but still turned ON).
  • A recent example is seen in Intel's 2030 strategy. Intel has been committed to continued progress on achieving net positive water use, 100% green power and zero waste to landfills across Intel's global manufacturing operations.
  • Because "one company can't solve climate change" according to Intel CEO Bob Swan, Intel is marking a new era of shared corporate responsibility and collaboration.
  • Green design: Designing energy-efficient computers, servers, printers, projectors and other digital devices.
  •  Green manufacturing: Minimising waste during the manufacturing of computers and other subsystems to reduce the environmental impact of these activities.
  •  Green use: Minimising the electricity consumption of computers and their peripheral devices and using them in an eco-friendly manner.
  • Green disposal: Repurposing existing equipment or appropriately disposing of, or recycling, unwanted electronic equipment.
  • Going Green" is a rising trend establishing itself as the preferred way of doing things while saving the environment
  • Green Computing, a contribution to save the environment
  • hat means
  • The world is facing challenges that we understand better each day as we collect and analyse more data, but they go unchecked without a collective response - from climate change to deep digital divides around the world to the current pandemic that has fundamentally changed all our lives. We can solve them, but only by working together.
  • G
  • T
  • using less energy, reducing waste and promoting sustainability. Green computing aims to reduce the carbon footprint generated by the Information Technology and Systems business and related industries. Energy-efficiency and e-waste are two major techniques involved in green computing. Energy efficiency involves implementation of energy-efficient central processing units (CPUs), servers and peripherals as well as reduced resource consumption. And e-waste is the proper disposal of electronic waste.
  • If we think computers are non-polluting and consume very little energy, in fact the use of computer plays a big role in environment pollution. It is estimated that out of $250 billion per year spent on powering computers worldwide only about 15% of that power is spent computing, the rest is wasted idling
  • the U.S. Environmental Protection Agency (EPA) launched the Energy Star program, a controlled labelling program to promote and recognise energy-efficiency. The Energy Star label has now certified more than 75 different product categories, homes, commercial buildings and industrial plants. The program has also resulted in the widespread adoption of sleep mode among electronics' consumers.
  • in 1992,
  • The IT industry is putting efforts in all its sectors to achieve Green Computing.
  • Equipment recycling, reduction of paper usage, virtualisation, cloud computing, power management, green manufacturing are the key initiatives towards Green Computing
  • one company can't solve climate change
  • reen Computing involves reducing the environmental impact of technology.
  • Designing energy-efficient computers, servers, printers, projectors and other digital devices.
  • Minimising waste during the manufacturing of computers and other subsystems to reduce the environmental impact of these activities.
  • Green Computing has an optimistic future for saving the environment with ample avenues for making it possible. Hope we move forward with the goal of efficient computing while making the earth greener.
  •  
    Green computing, commonly referred to as "green technology," is the study of creating, utilizing, and disposing of computing systems in a way that minimizes their impact on the environment. The ecologically friendly and ethical use of computers and their resources is known as "green computing." A growing trend that has established itself as the preferred method of doing things while preserving the environment is "Going Green." Green computing aims to lessen technology's negative effects on the environment. This entails conserving energy, cutting waste, and fostering sustainability. The goal of "green computing" is to lessen the carbon footprint left by the information technology and systems sector and allied businesses. Green computing mainly uses two methods: e-waste and energy efficiency. Reduced resource use as well as the use of energy-efficient servers, peripherals, and CPUs are all part of energy efficiency. And e-waste is how electronic garbage should be disposed of properly. Even while we may believe that computers are non-polluting and require relatively little energy, their use really contributes significantly to environmental pollution. Only 15% of the estimated $250 billion annually spent on powering computers globally is thought to be used for computation; the remaining energy is lost idling on inactive machines. Since energy consumption is the primary cause of CO2 emissions, any energy saved on computer hardware and computing will result in tons of CO2 emissions being avoided every year. The Energy Star program was established by the U.S. Environmental Protection Agency (EPA) in 1992 as a controlled labeling initiative to promote and reward energy efficiency. More than 75 different product categories, as well as residences, office buildings, and industrial facilities, have already received the Energy Star badge. Consumers of devices have widely embraced sleep mode because of the campaign. The IT industry is working to implement Green Computing across a
barbaraw12

4 Ways to Leverage Social Media for Your Hospitality Brand | Hospitality Technology - 1 views

  • Advertisement
  • Be on the channels that matter - Instagram, Facebook and Twitter will be the most beneficial. Don't spread yourself thin by being on social platforms that will have little or no impact.
  • Post social coupons - Whether it's for food or rooms, these coupons and promo codes should be exclusive only to your channel's followers. If customers want a discount, they have to follow your page.
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  • Whether
  • Encourage
  • Set up event pages - Hosting live music, trivia or conventions? Set up an event through your Facebook page. When customers mark that they're interested or attending, their followers will see it and hopefully spread the word.
  • Encourage
  • Advertisement
  • These tips should help attract more new patrons and increase repeat visits. Above all, remember to have fun on social media. Going to a restaurant or hotel should be an enjoyable experience. So be creative and use your social channels to show everyone why your place is better than the rest.
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    with technology progressing everyday many business can grow along with it with just making upgrade with using social media. by using IG, Facebook, or even Twitter to show off everything from food to drinks can bring in more customers.
ryanbonifas

Press release: Target Field becomes first MLB stadium to achieve LEED Platinum Certific... - 0 views

  • Target Field becomes first Major League Baseball stadium to achieve LEED Platinum Certification via new rating system
  • Minnesota Twins receive highest honor bestowed by the U.S. Green Building Council for continued excellence in Operations and Maintenance at the “Greenest Ballpark in America”
  • Minnesota Twins announced today that they have been awarded LEED Platinum certification for Existing Buildings: Operations & Maintenance – making Target Field the first Major League Baseball venue to receive the U.S. Green Building Council’s highest possible honor via the new LEED v4.1 rating system.
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  • LEED (Leadership in Energy and Environmental Design), developed by the U.S. Green Building Council (USGBC), is the most widely used green building rating system in the world and an international symbol of excellence.
  • Target Field is also the nation’s first sports venue to earn three levels of LEED certification through Arc, the state-of-the-art digital platform that uses real-world data to help benchmark, measure and improve sustainability performance.
  • “The Minnesota Twins’ fifth LEED certification at Target Field demonstrates tremendous green building leadership,” said Peter Templeton, interim president and CEO, USGBC.
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    The Minnesota Twins are leading the way in green initiatives in becoming the first MLB stadium to achieve LEED Platinum Certification. As the landscape has changed with the desires of fans and guests to public assembly venues, venues across the country are doing their part to go green and obtain LEED certification. It is a great initiative the venue management industry has engaged on, not only at the major league level, but stadiums, convention centers and performing arts venues are all doing the same.
shawndab

2022 social media trends hoteliers need to know about - Insights - 0 views

  • Social media features all the possibilities to put communities in a single circle.
  • #tiktoktravel hashtag
  • Note that these 26.1 billion users are not only millennials.
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  • . At times, the process needs you to blend in before positioning where you can outshine the competitors.
  • Influencer marketing wins if you’re after a reliable social media strategy
  • identify the influencers who can assist you in boosting your social media hotel awareness.
  • authenticity
  • requesting personalities like famous figures or celebrities in your hotel can assist in building trustworthiness
  • have a trademarked hashtag and inspire potential audiences to use a particular hashtag whenever they stop by your hotel.
  • You can target several sponsored posts in specific areas using the users’ GPS.
  • Most users prefer short-form videos, running at approximately 90 seconds or fewe
  • social media marketing has grown to become a strategy that converts – even in hotels.
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    This article talks about how hotels should make use of TikTok and using certain hashtags, influencers or inviting celebrities to stay at their hotel. It is talking about the importance of being consistent and short like 90 seconds or less. Using trademark hashtags and GPS sponsored content.
tashaemunnings

Hotels Crank Up TikTok Marketing in Pursuit of Authenticity-Seeking Guests - 0 views

  • Hotel marketers are using short-form video campaigns on the social media app TikTok to score views from millions of potential guests.
  • “Authenticity is quickly becoming the new cultural currency,”
  • The platform doesn’t require polished content. Users will sniff out professionally made videos and they won’t perform as well. Our TikTok strategy is based on showing our beautiful hotels from a guest’s perspective.”
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  • “As well as discoverability, ‘saves’ are an important metric for us,” Hyde explained. “Users are now saving the destinations they would like to visit in the future.”
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    Hotels are using Tik Tok to market their locations to their audience. They want to appeal to guests who are looking for companies that are using a more authentic approach to their marketing. This has become a fun and affordable way for them to do so.
erinkieltyka

Making ecotechnology worth it for hotels - Insights - 1 views

  • n a 201
  • Price-conscious hoteliers can save money by installing energy-saving technologies such as lowflow shower-heads, solar hot water collector systems, and decomposers that liquefy leftover food
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  • In a 2012 survey, TripAdvisor found that 71% of the respondents were keen to make eco-friendly choices when travelling
  • In Hong Kong, a few upscale hotels have seen their reputations improve and profits rise since installing occupancy sensors, headboard coolers, and air conditioning control, amongst other innovative solutions.
  • External barriers to installation include resistance from local governments and weather conditions that hinder the use of renewable energy
  • budget limitations, and a lack of manpower. “These barriers”, warn the researchers, “are likely to reduce the motivation of senior hotel management to adopt the technologies unless they are essential to survival”.
  • A chain hotel with 400 rooms might benefit more in the long run from investing in environmental technologies than will a smaller, independent hotel that cannot afford the initial outlay
  • Finally, a lack of technical knowledge can make hotels reluctant to adopt any new technologies – especially environmental ones
  • For instance, installing water restrictors in shower-heads may reduce water flow and pressure.
  • Although many of the hotels boasted green awards, employed specialists responsible for environmental programmes, or had green committees, fewer than 30% of them planned to obtain green certification within the next year.
  • a lack of green knowledge and experience. As this barrier most strongly affected hotels with no green incentives or programmes, a logical solution is to create a formal structure to promote environmental management
  • For example, employees at internationally branded chain hotels, which pride themselves on globally consistent service quality, were particularly concerned that adopting environmental technologies would damage guests’ experience
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    Hotels are definitely in a position to use green technologies to reduce their consumption and waste without compromising customer experience. In addition to environmental benefits, this approach can also improve a company's environmental performance and reduce utilities expenses. However, both external and internal factors can affect a company's decision to adopt these environmental technologies. This study explores some of the factors that might be hurdles for the industry as it tries to move towards a smarter and more sustainable future.
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    This article discusses the barriers to more hotels implementing green/eco-friendly technology. The main concern most hotel managers have about installing green tech is compromising the experience for the guest. For example, lowflow water heads are eco-friendly and conserve water as well as money, however guests may be displeased with the low pressure. Another large reason for lack of implementation is the little knowledge hotel staff have of green tech in both installation and usage.
anaferia

How E-Waste Affects the Environment - Human-I-T - 1 views

  • As the world’s fastest-growing waste stream for almost a decade now, e-waste affects the environment in truly detrimental ways. And it’s not slowing down
  • e-waste generated annually has grown by over 7% since 2020
  • 59.4 million metric tons projected by the end of 2022
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  • expected to grow 26% by 2030 and double by 2050
  • two big factors contributing to its current acceleration.
  • first is growing incomes in low- and middle-income countries which allow more people than ever to access consumer electronics
  • second is the increasing availability of previously unthought-of electronic products to consumers in middle- and high-income countries
  • Products like e-cigarettes and electric vehicles are just two examples of products that, due to their increased popularity, have begun contributing more e-waste to landfills over the past decade.
  • electronics which power our lives are composed of substances which are harmful to the environment and our health.
  • e-waste negatively impacts the environment: air, water, and soil.
  • E-waste pollutes the air primarily as a consequence of improper recycling processes that are typical at informal e-waste processing plants located in developing economies
  • E-waste workers dismantle and shred electronics at these plants, which flings large amounts of dust and other particulates into the air.
  • e-waste workers use acids, desoldering materials, and other chemicals to dissolve e-waste with high-value materials like gold and silver . These techniques then release additional damaging fumes into local communities.
  • Recyclers dispose of acids and other chemicals they rely on to strip precious metals from e-waste into streams, ponds, and rivers. Then, the heavy metals inside of e-waste – like lead, arsenic, and cadmium – then compound this damage by seeping into water tables from landfills and e-waste dumps.
  • Increased acidification of waterways leads to more marine life and fish dying.
  • The heavy metals that are present then leach into those same waterways where they damage fishes’ tissues and gills.
  • two contaminants – acid and heavy metals – decimate biodiversity. This creates a domino effect where some organisms – previously constrained by predators – are then able to flourish and dominate the area
  • increased exposure to e-waste leads to ecosystem collapse in and around our waterways.
  • the dismantling, shredding, or burning of e-waste can also release large, coarse particles into the air.
  • due to their size and weight, these particles then quickly fall back to Earth where they subsequently contaminate soil. Shredding and burning of e-waste also produces toxic ash containing heavy metals and flame retardants which then leach into soil.
  • If we want to protect our planet from scourge e-waste, we’re going to have to start prioritizing reuse above all. By embracing this central principle of the circular economy, we can begin diverting valuable electronics away from landfills and back into the hands of people who need them
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    To summarize, E-waste has been the fastest-growing waste stream in the world for nearly a decade, and it has a really negative impact on the environment. And the pace is not decreasing. E-waste is made of the materials that make up the electronics that run our life which are bad for the environment and for our health. Additionally, the three primary impacts are air, water, and soil that negatively affects the environment. Finally, to protect our planet from e-waste is prioritizing reuse of products.
apere870

Obsolescence In Tech Is Jeopardizing Brand Loyalty - 0 views

    • apere870
       
      This article by Forbes talks about how obsolesce in tech is jeopardizing brand loyalty. It mentions how consumers' loyalty now depends on how satisfied they are after purchasing the product.
nathaliro

The Future of Technology in Hospitality is Green | Hospitality Technology - 2 views

  • the fact that millennials (those born roughly between 1982 and 1996), are going to be the largest generation in the country’s history (at 83.1 million).
  • Simple math tells us that the buying power at large is mainly in their hands.
  • According to Forbes, millennials consider social responsibility and environmental friendliness when making their purchases, so brands have to rise to these significant expectations millennials have when it comes to spending their money.
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  • he hospitality industry is also one known for producing exorbitant amounts of waste.
  • In order to make more green, here are some of the tactics within the headlines of late that are being used to keep up with the sustainable practices to woo this generation, and those others to come.
  • Thanks to technology, hotels have been making strides to becoming more environmentally friendly without breaking the bank.
    • Angelica Saez
       
      It is important to work with different companies to help you establish different ways technology to go green. There are different ways to help the technology to go green for your business.
  • For example, more LED lighting throughout their facilities with sensors can help keep costs down while reducing energy waste.
  • Through the use of an intelligent camera, smart scales and AI-based smart meter technology, Winnow Vision analyses ingredients during food preparation, as well as plates returned to the kitchen, to assess which food items are most wasted and in what quantities.
  • Cruises Also Taking a Stand with Tech
  • the cruise line is implementing technology to help reduce its ecological impact including clean LNG as fuel on its new ships, installing an Advanced Emission Purification system on most of its fleet, making progress with its program to eliminate single-use plastics, and is increasing its number of ships that are zero landfill capable
  • Hotels Continue to Innovate
  • According to the American Hotel & Lodging Association (AHLA) trend survey released earlier this year, supporting sustainable initiatives remains important to the lodging industry as a whole.
  • This tells us that hotels need to continue to innovate and the future of technology in hospitality has to be green, or those brands that do not adopt to these emerging standards face being left behind.
  • it’s hard to ignore the fact that the pace of technology is moving faster than ever before.
  • From the excess food that is thrown out each year, to the overuse of plastics, water and energy – there are many brands in hospitality that are taking the right steps to becoming more sustainable. After all, if they don’t get on the green bandwagon, they risk losing the largest generation of buyers in history.
    • Angelica Saez
       
      When your business goes green it is good for the environment and your business.
  • InterContinental Hotels Group® (IHG®) announced a partnership with technology company Winnow to help its hotels automatically track, measure and reduce food waste for more sustainable and efficient restaurant and bar operations.
  • The technology group Wärtsilä also announced that it will supply and install an Auto Gasification solution for the ‘Regal Princess’, a Princess Cruises vessel. This technology will enable the safe disposal of waste from the ship through a self-fueling thermal decomposition unit, thereby significantly reducing greenhouse gas emissions. It will also lessen the requirement to offload waste at shore facilities.
  • In the case of the Andaz London Liverpool Street hotel, a project with Quimera Energy Efficiency kicked off in 2016 and within a year 21% of electricity and 27.1% of gas consumption was saved. This translates in 500.000kg of CO2 emissions saved and was achieved using the methodology of Monitor & Save, including the Bopstem technology provided by Wisestate which is an IoT solution for HVAC control and automation, without suffering guest comfort.
  • St. Regis Atlanta integrated green tech into its 10th anniversary redesign (a trend that keeps popping up in headlines), leveraging services from Mode:Green to take advantage of the opportunity and make it a smart building system.
  • Another big announcement made by MSC Cruises shows its commitment to becoming the first major neutral cruise company in 2020. Starting on January 1, 2020, MSC Cruises will buy enough credits from companies that absorb carbon dioxide to offset all of the carbon emissions from its 17 ships throughout the year. MSC said that it is committed to reduce emissions as technology progresses with an ultimate target of zero emissions. The company intends to invest and work with shipyards and research institutes to achieve this goal. 
  • While Carnival Corporation, which holds the tag as the world’s largest leisure travel company, is partnering with leaders from the maritime and engineering industries to pilot the world's first fuel cell system designed to power large passenger vessels.
  • Linen and towel reuse programs are nearly universal among properties, and a majority of hotels across all segments have implemented a water savings program.
  • Consumers have way more transparency when making buying decisions and with the right information at their fingertips at all times, the hospitality industry is not immune to the imperative of creating a quality consumer experience.
  • This builds up a bank of data which in turn informs buying decisions, shapes menus and hones food preparation techniques.
  •  
    This article emphasizes how imperative it is for hospitality businesses to stay on the cutting edge of technology as a part of their business design and strategy if they want to survive in today's competitive market and remain in it, in the near future. The author expresses that today's hospitality market is being driven by Millennials' "the largest generation in the country's history" who patronize businesses that are socially and environmentally responsible. Armed with this information to capture their targeted market, more and more hotels are now incorporating from inception within their physical blueprint infrastructure that is environmentally sustainable and cost-effective. As well as obtaining Green certifications and implementing sustainable software to reduce waste and minimize leakages. This concept has also been adopted by cruise ship operators to reduce environmental impact through the use of technology.
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  •  
    The current innovation trends of hospitality prove that this industry is steadily developing with more sustainable tactics.Hotels are implementing more energy saving products to reducing energy waste. Cruise corporations are partnering with industries to find solutions in powering vessels with cell technology rather than emission cruising.
  •  
    -As technology advances consumers are being more transparent with their buying decisions. -Buying power lies on millennials who are roughly 83.1 million. -Millenials consider social responsibility and environmental friendliness when making their purchases. -Sustainable practices include censored lighting/temperature. -Cruise ships have installed a purification system to reduce its ecological impact, have decreased the use of single use plastics, and have increased the number of ships that are zero landfill capable. -Linen and towel reuse programs and water savings programs are nearly universal among properties.
  •  
    This article introduces the different initiatives that the hospitality industry is taking with regard to technology in order to align with their target market or a large segment of their market. As being perceived, millennials are sought to be the largest generation in the country's history which leads companies to infer that they have a massive amount of buying power in their hands. Hospitality companies are now making strides to become more environmentally conscious. Some of these initiatives is incorporating LED lights throughout the facilities to reduce energy waste and cut down on costs. Another initiative is incorporating new systems in the guest rooms that enhance the stay while keeping it green like systems that adjust temperatures in the rooms, remotely powered shades, etc. Other companies are even using systems as a tool to help track, measure, and reduce food waste for more sustainable and effective restaurant/bar operations. It is no secret that technology is ever-evolving, and it will continue to develop as new features are discovered.
  •  
    Article discusses millennials as the largest generation in U.S. history, and the speed at which technology progresses. In addition to paying attention to millennials' purchasing decisions, other industries must also meet their financial expectations. Many brands are taking steps to become more sustainable in the hospitality industry despite its reputation for producing massive amounts of waste.
asanc036

Understanding Digital Business Models: Virtual Restaurants And Ghost Kitchens - 1 views

  • difference between a virtual restaurant and a ghost kitchen
  • both models are part of an emerging restaurant segment that primarily exists online, with no physical storefront and with a major focus on off-premise dining and delivery.
  • a recent report by Statista predicted that worldwide
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  • Virtual Restaurants
  • 324 billion in 2022
  • online food delivery revenue will reach over $
  • physical kitchens
  • work with existing restaurants and kitchens, from mom-and-pop diners to big chain
  • perators of commercial kitchen spaces,
  • Typically, an eatery may only be utilizing some 30% productivity out of their kitchen and labo
  • incremental orders can increase revenues and margins, particularly as labor costs rise,
  • boon for existing restaurateurs who have off hours, where the kitchen and staff are under-utilized
  • only exists online
  • designed and optimized for an off-premise (only pick-up and delivery) experienc
  • 30 or more individual commercial kitchens, with one central area for delivery drivers to pick up from
  • matter
  • additional costs, including rent, equipment, freezer/storage space, garbage pickup, staff salaries, runner fees
  • virtual restaurants
  • require a top-notch marketing plan
  • A winning digital-only restaurant marketing plan should include leveraging national partnerships with the online ordering/delivery platforms, sophisticated digital marketing, search engine optimization and social media
  • professional food photography, menu design
  • strategies
  • if you are not listed on a certain app, you simply don’t exist
  • reviews
  • typically house a variety of brands, from national players like Chick-fil-A and Wendy’s
  • more than ever
  • about
  • mindful
  • arrival experience of the food
  • Set up your own website
  •  
    Alex Canter, CEO of Nextbite and Ordermark explains the difference between virtual restaurants and ghost kitchens. Both exist online, with no physical storefront. A report by Statista predicted online food delivery revenue will reach over $324 billion in 2022. Virtual Restaurants - only exist online, work with existing restaurants and kitchens. Helps increase productivity of their kitchen and labor, increase revenue and margins. Ghost Kitchens - Physical kitchens designed off-premise (pick-up and delivery only). Some have 30 or more individual commercial kitchens for rent and one area for delivery drivers to pick up. These kitchens house many brands and new local restaurants for a rent fee. Virtual restaurants require great marketing strategies, such as digital marketing, SEO, social media, professional photography and menu design. Some of the strategies suggested for success are utilising and being part of apps, focusing on the reviews, setting up a website.
kspac001

Introduction to Green Computing for A Sustainable Future - 1 views

  •  
    This article covers green computing. Green computing is an environment-friendly approach to computing. It involves using computers, computing devices, and IT resources with minimal power and disposing of parts appropriately to protect our environment. This is an approach toward environmentally sustainable use of computing. It involves manufacturing, designing, disposing, and using computers and related resources effectively and efficiently with minimal to no negative effects on the environment
claudecole

Sustainable Hotel Waste Management | RTSSustainable hotel waste management - How hospit... - 0 views

  • What impact will PPE waste streams have on waste management within hotels, and can the industry find better ways to deal with them?
  • Convenience and service have always been at the core of hotels, and a focus on hygiene is an integral part of that.
  • this means large quantities of waste – from single-use shampoos and plastic-wrapped bathrobes to breakfast buffets that encourage indulgence.
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  • The pandemic has had a major impact on hotels and there is an entirely new stream of hotel waste – PPE.
  • , often with single-use plastics, it could mean a huge step back.
  • items such as reusable masks for staff can help reduce PPE waste, with multiple options now available and the WHO still approving the use of properly manufactured fabric masks.
  • microplastics in the food chain or the estimated $2.5 trillion in damage and lost resources it causes to fisheries, aquaculture, recreational activities, and global wellbeing.
  • uch as plastic hotel key cards. While reusable, they will end up in the trash eventually, and many end up broken or lost after a few uses.
  • Food is the single largest component of US landfills with roughly 80 billion pounds being thrown away each year in America.
  • Even the most stringent company policies on plastic and food could still leave a hotel having to deal with more waste than expected.
  • over half of global travelers are now looking to travel more sustainably, and more than 60% of Americans are willing to spend more on sustainable products.
  • Rotana, for example, announced that it would remove all single-use plastic toiletries from its hotel rooms, saving an estimated 17 million plastic bottles and 100 tons of plastic every year.
  • replacing plastic key cards with mobile apps.
  • implement more robust recycling programs that help deal with waste in a sustainable way.
  • Beyond this, some hospitality establishments are now offering outreach to teach guests and staff more about sustainable waste management. This can extend beyond physical waste, to inform people about reducing hotel power and water waste as well.
  •  
    This article discusses how the COVID-19 pandemic caused an influx in plastic waste due to an increased need for PPE. This article also talked about how hotels are trying to combat the effects of microplastics by limiting their implementation in their operation by finding other alternatives such as mobile apps and QR codes. One thing I found to be extremely interesting that was mentioned within the article was the fact that companies are investing in educating both their guests and staff on waste management.
kjeewan

Social Media Marketing: Cheat Sheet for Hotels - 0 views

  • Social media marketing in the hotel industry is an effective technique for hoteliers to connect with potential visitors, increase reservations and revenue, and boost the visibility of their hotel or property.
  • Using social media for marketing will open a lot of doors, quite literally, to your hotel.
  • In the hotel industry, social media marketing is especially beneficial. It is because platforms like Facebook and Instagram are ideal for engaging old and potential guests with fresh promotional content.
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  • These platforms also have analytics tools built-in, allowing you to track user activity and engagement.
  • Furthermore, these sites frequently feature useful components for hotel advertising, such as customer reviews, ratings and the features to invite users to events.
  • In the hospitality industry, the function of social media is to attract new guests and engage with both new and existing customers.
  • Social media influencer marketing has given rise to many social media celebrities, and in the same way, it can boost your hotel business. Because of their large following, many Instagram travel bloggers and influencers make money through influencer marketing.
  • In exchange for money or a luxurious package deal, you can seek their services in social network advertising in your hotel. Discover the influencers in your region or those who can persuade your target audience to act and reach out to them.
  •  
    Social Media Marketing in Hospitality is especially useful to engage existing guests and attract new guests. The hotel can use this form of marketing for advertising, getting customer reviews, and promoting hospitality industry events. One thing that is trending now is using Social Media influencers with followers to boost business.
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