Expedia tips voice as the biggest disrupter in travel | TTG Asia - 0 views
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“It is possible that AI will be replacing so many functions but that’s going to take some time. Self-drive cars in the next few years? It’s crazy. I would be the last person driving that car. I really think that voice, near term, is going to have the most impact. You saw the demo – voice is going to change so many things, and it’s just at the beginning, but it’s adoption is going to be enormous and it’s going to affect a whole lot of things.”
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Expedia Inc. believes that voice command will be the biggest disrupter in the travel industry in the near future. Due to technology advancements in the industry, which Expedia spends roughly $1.3 billion annually, soon customers will be able to book their whole vacation by simply using their voice. Part of the industry would be shaken because as the services get more convenient, then less travel agents would be necessary. I believe part of the problem is optimizing the actual voice commands to actually work. During demonstrations, they always seem to work, but many people have problems using it. I am not a huge fan of using any voice commands, especially to book an expensive trip; however, I believe we will get to a point where the voice commands will be really accurate. I just thought it is ironic that Expedia thinks voice commands will disrupt the travel market, when the company's own existence already did that a few years ago by allowing customers to book their own trips from computers or mobile devices.