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lvela051

The Hospitality Industry Welcomes Chatbots With Open Arms | BCW - 2 views

www.businesscomputingworld.co.uk/lcomes-chatbots-with-open-arms

technology Hospitality ebusiness

shared by lvela051 on 25 May 18 - No Cached
  • Six months ago, 15% of airlines used chatbots, that could be closer to 20% today,
  • reduce the stress of travel.
    • lvela051
      lvela051 on 25 May 18
       
      the idea of planning a trip without stress and having someone else to the work for you seems like the best way to advertise Chatbot.
  • see a way to differentiate their business in a very competitive industry
    • lvela051
      lvela051 on 25 May 18
       
      The goal for companies is to set themselves apart from others by using the bot.
  • ...7 more annotations...
  • The industry has moved on from just a room to using bots to help make the travel, dining and tourist experience as good as possible.
    • lvela051
      lvela051 on 25 May 18
       
      Works as a personal concierge. Also reminds me of Mobile app or GXI within my work place.
  • Most of these bots operate on Facebook for maximum exposure, but there are plenty of other chatbot destinations, solutions and vendors willing to provide them.
    • lvela051
      lvela051 on 25 May 18
       
      It could help with exposure using Facebook as the main source of Chatbot. Seems that most individuals have the app so connecting both together helps
  • European giant KLM’s bot shows how they can extend beyond flight finding and booking by offering a smart way to receive flight documentation. Booking confirmation, check-in notifications, boarding passes and flight status updates can all be delivered by Messenger.
    • lvela051
      lvela051 on 25 May 18
       
      The functions are very time effective for the consumer.
  • This is where chatbots step in, as they’re able to mix conversational interfaces, with product images, descriptions and calls to action. The best conversational commerce bots are also social, allowing friends to share the online shopping experience.”
  • They can help build, connect and publish intelligent bots to interact with customers on Messenger, Skype and other platforms.
  • they won’t think twice before spending money with a bot,
    • lvela051
      lvela051 on 25 May 18
       
      with every technology, the threat on security is important to take into consideration.
  • benefits, bonuses and instant, reliable customer service.
    • lvela051
      lvela051 on 25 May 18
       
      Accuracy and reliability are always important.
  • lvela051 on 25 May 18
     
    The topic of the article is about the use of Chatbot within the industry and how it could be valuable to e business. Chatbot is a messenger tool that allows for customers to communicate with someone to provide a more personalized and better customer experience when booking online. The article mentions that Chatbot is used on a variety of hotels, airlines and even booking agents to provide a different way of booking trips and experiences. It focuses on providing images, prices and descriptions to enhance the "online shopping experience." (Knight, 2018) The way Chatbot seems to operate through different partners by providing the guest with requests, transportation, last minute reservations and up to date information regarding hotels, airlines, etc. Knight takes into account the potential that Chatbot has in the future to help the hospitality industry grow earnings while positive service. Although, Chatbot seems like the newest way to appeal to those guests that are within the technology wave, i feel like apps like these are already implemented. It is convenient to have the information coming from one source, but hotels brands like Marriott have the mobile app and GXI where you can communicate with someone in assist with creating reservations, add requests and also create a profile that gives the hotel an idea of what someone expects at the hotel. The same goes for those airline apps such as American and Delta, providing similar services. What i do take into consideration is that bots like these where it be a direct bot or Chatbot are being used more and more daily to enhance the experience a customer receives which helps to increase sales for the industry.
aquin206

6 Technology Trends Redefining the Hospitality Industry - 2 views

www.entrepreneur.com/...423654

technology hospitality

shared by aquin206 on 10 Jan 23 - No Cached
  • Travelers now prefer self-service over waiting to be served
  • online planning and booking
  • ontactless check-in and
  • ...22 more annotations...
  • Incorporating technology into day-to-day operations is essential to minimize human error, maximize service efficiency and improve the guest experience.
    • aquin206
      aquin206 on 10 Jan 23
       
      Companies must evolve in the world of technology in order to meet customer demands. In effect of the Covid-19 pandemic, travelers now prefer self-service such as contactless check in. The incorporation of this technology, minimizes huma error and maximizes efficiency.
  • Companies must move quickly to meet evolving demands or risk missing the boat.
  • 24/7 digital concierge.
  • Gamification of travel planning
    • aquin206
      aquin206 on 10 Jan 23
       
      By using game like templates in their websites, travel companies are able to capitalize on human motivation. When customers able to get rewards, brand awareness, customer loyalty, and revenue are improved
  • As people contemplate their next getaway, hospitality companies can leverage gamification — using game design elements in non-game contexts — to turn travel planning from a chore into a guilty pleasure.
  • companies can capitalize on human motivation.
  • Beyond novelty, using gamification for online advertising is proven to boost data driving, customer loyalty, brand awareness, user-generated content, online engagement and revenue.
  • Virtual reality tours
    • aquin206
      aquin206 on 10 Jan 23
       
      Virtual reality tours help travelers to enjoy their future destination before they arrive. They also help with brand experience as they create mental imagery and presence.
  • Through the use of VR (virtual reality), companies can now give first-person digital tours of their space to future guests.
  • VR increases the elaboration of mental imagery and presence, leading to better brand experience,
  • Going contactless
    • aquin206
      aquin206 on 10 Jan 23
       
      Contactless check in, mobile keys, and digital payments all increased by 66 percent due to the pandemic. This however, is here to stay as this decreases staff dependency.
  • The adoption of contactless technology like self-check-in, in-room technology, mobile keys and digital payments, increased by 66 percent during the pandemic
  • many hospitality companies transitioned to contactless check-in/out to reduce staff dependency.
  • Chatbot as a digital concierge
    • aquin206
      aquin206 on 10 Jan 23
       
      Chatbot is a simple way to meet guest demands 24/7. With FAQ, guests can get an answer to their question in a matter of seconds at any time of the day without needing to leave their room.
  • Hoteliers are scrambling to meet 24/7 guest demands. With fewer staff, chatbots are shifting from luxury to necessity.
  • This means a 24/7 ability to engage users, answer their questions and fulfill their requests.
  • IoT for room control and customization
    • aquin206
      aquin206 on 10 Jan 23
       
      IoT allows guests to have a home away from home by personalizing their rooms by changing the color of the lights, temperature, etc.
  • Location-based services
    • aquin206
      aquin206 on 10 Jan 23
       
      With location based services, travelers are able to find activities and amenities wherever they are staying. This can offer more intuitive local recommendations without needing staff assistance.
  • IoT technology allows guests to personalize room settings like room temperature and lighting.
  • By seeing a guest's location via their smartphone, hospitality companies can offer more intuitive local recommendations. Without needing staff assistance, guests can instantly access local information, such as the nearest grocery store or the best pub in town.
  • Hospitality tech revolution predictions
  • he hospitality industry cannot expect a return to normal.
  • aquin206 on 10 Jan 23
     
    This article focuses on six trends that are redefining the hospitality industry. These trends are; gamification of travel planning, virtual reality tours, going contactless, chatbot as digital concierge, IoT for room control, and location-based services. Companies must evolve in the world of technology in order to meet customer demands. In effect of the Covid-19 pandemic, travelers now prefer self-service such as contactless check in. The incorporation of this technology, minimizes huma error and maximizes efficiency. Gamification of travel planning: By using game like templates in their websites, travel companies are able to capitalize on human motivation. When customers able to get rewards, brand awareness, customer loyalty, and revenue are improved. Virtual Reality Tours: Virtual reality tours help travelers to enjoy their future destination before they arrive. They also help with brand experience as they create mental imagery and presence. Going Contactless: Contactless check in, mobile keys, and digital payments all increased by 66 percent due to the pandemic. This however, is here to stay as this decreases staff dependency. Chatbot as a Digital Concierge: Chatbot is a simple way to meet guest demands 24/7. With FAQ, guests can get an answer to their question in a matter of seconds at any time of the day without needing to leave their room. IoT for Room Control and Customization: IoT allows guests to have a home away from home by personalizing their rooms by changing the color of the lights, temperature, etc. Location-Based Services: With location based services, travelers are able to find activities and amenities wherever they are staying. This can offer more intuitive local recommendations without needing staff assistance.
  • shineal on 14 Jan 23
     
    Hello Alejandra. I really enjoyed reading this article, thank you for sharing! Although I am a germaphobe, and number three (Going contactless) appealed to me on a certain level, the points that stood out to me the most were; number two (Virtual reality tours) and number four (Chatbot as a digital concierge). I am one of the individuals who check reviews of places before I make a reservation but taking the virtual reality tour would give me more assurance of the property because individuals have different expectations and standards so what may be appropriate for them, may not be for me. The Chatbot as a digital concierge is quite convenient for both guests and hotels, hence it will ensure a more comfortable and relaxing stay.
Karyn

How AI is Transforming the Event Planning Space One Conversation at a Time - 0 views

www.forbes.com/...ace-one-conversation-at-a-time

Event Planning AI technology

shared by Karyn on 25 Jun 20 - No Cached
  • Karyn on 25 Jun 20
     
    This article discusses the use of AI technology in the event planning sector, concluding that AI can be used as chatbots interfaces, data collection tools, and recommendation engines for event planners, to make the event planning process much faster and easier.
  • ...2 more comments...
  • Karyn on 25 Jun 20
     
    Used properly, AI technology can lead to enhanced experiences for guests and a more streamlined and efficient process for event planners, and extremely useful feedback data. AI technology is increasingly being utilized by many businesses and investments in smart technology is increasing across industries. The article states that by 2020, about 80% of business plans will include the use of chatbots and the event planning industry will do the same.
  • Karyn on 25 Jun 20
     
    Here is why and how: --AI technology is easy to implement at a low cost --They are easy to "plug" in and incorporate and suitable for any size events --A chatbot is a great solution for engaging with guests easily at lower cost and complexity, although it seems the idea of creating a dedicated app for a smaller event may not seem necessary --Consider that a chatbot build for marketing purposes will cost small and medium sized enterprises about $3000-$5000 --However they can then be implemented for any event format within a particular business niche, so consider the investment may be worth it --Especially since they can be quickly trained to engage guests and answer frequently asked questions or to direct guests to the correct solution or person, 24 hours a day, so the need for support staff 24 hours a day is eliminated, or it allows a better experience if, for any reason, a guest needs help during non-business hours, and can even escalate guest situations at any time to management. --It can provide insightful information for guests, such as matching a guest with the best sessions for them, based on their interests, contacts, or any other useful information, taking away the need for the guest to analyze and plan their day based on an overwhelming complicated schedule --Eliminates the need for the guest to carry around a large schedule and try to plan their day accordingly --Not only can the AI technology automate recommendations for the guests, it can also automate recommendations for planners, taking away the need for planners to manually sift through a variety of sources, send outreach emails, etc.
  • Karyn on 25 Jun 20
     
    On that note it makes it easier to match planners with appropriate vendors as well. Both of these are considered the AI matchmaking function. The chatbot can also unite fellow guests with similar interests or experiences and give them a place to virtually meet each other, and Facebook has launched chatbot extensions. A company called PubNub allows a business to build its own chatbots from scratch.
  • Karyn on 25 Jun 20
     
    Instead of having to download yet another app, chatbots allow users to connect through apps they've already downloaded (like facebook messenger), or other popular apps. And of course all of this data and interaction is collected and can be analyzed by event planners to streamline and enhance business, increase revenue, and increase guest satisfaction based on recommendations from the AI technology.
itzdchang

Study Shows 40 Percent of Large Businesses to Adopt AI Chatbots or Assistants by 2019 - 2 views

http://lodgingmagazine.com/study-shows-40-percent-of-large-businesses-to-adopt-ai-chatbots-or-assistants-by-2019/ Intelligent assistants and AI chatbots have begun to take over customer servic...

started by itzdchang on 21 May 18 no follow-up yet
liz649

How AI is Transforming the Travel Industry | Eastern Peak - 0 views

easternpeak.com/...ases-in-travel-and-hospitality

shared by liz649 on 16 Jul 23 - No Cached
  • perform various administrative tasks and offer excellent customer services
  • ensure an effortless and convenient practice for travelers
  • chatbots
  • ...40 more annotations...
  • chatbots
  • increase their p
  • nd boost customer experience
  • transformed the mode of processing booking searches,
  • providing relevant information
  • two-thirds of respondents find AI chatbots useful when making travel arrangements
  • applying voice assistants that give tremendous advantages to both visitors and hotels
  • voice-based digital devices are usually connected with various hotel facilities
  • quick reception desk requests, automated room control, Internet connection, regional weather forecast, and hands-free calling
  • regulate the physical environment in the room,
  • voice-activated devices extremely beneficial as they enable them to bring down labor costs and ensure perfect services nonstop
  • staff always remains aware of guests’ requests and can reply quickly or text the necessary department
  • provide quick access to travel facilities, and, more importantly, grant a high degree of security for the staff and travelers.
  • ecognizes people in a few seconds by comparing their lips, eyes, ears, and chin with the similar ones available in the database.
  • Baggage key parameters and individual features allow for validating it to a certain passenger, not for a single trip but on other journeys when a person uses their bag
  • 64% of Americans support the idea of utilizing AI-based recognition methods at airports
  • reduced check-in time so that customers do not waste their time in long lines.
  • utilizing machine learning in the travel industry
  • identify individuals by their facial features.
  • 75% of people favor personalization in various forms of modern travel businesses
  • enables them to tailor specific services adjusted to customer preferences
  • Tourism product feedback given by people on different travel review platforms, professional travel blogs, or social media are valuable data sources for travel agencies, hoteliers, restaurant owners, and tourists.
  • it is believed to be true and unbiased as it is usually backed by relevant photos made by travelers during their trips.
  • Text-based comments undergo sentiment analysis that uses Machine Learning algorithms and Natural Language Processing technologies to study person’s opinions and ideas about certain tourism services and products.
  • can transform the obtained information into a competitive advantage.
  • Automated baggage systems at airports testify to the successful AI applications in the travel industry.
  • modernized tracking and handling methods
  • seamless experiences for airlines and their customers through reliable baggage services
  • photo identification to trace baggage for tourists,
  • forecast the amount of bags a particular person may have based on previously obtained travel data.
  • enhance decision-taking and planning, ensure results-driven optimization, and improve scheduling procedures
  • benefit from special airlines apps designed to find the lost baggage or track it when it is still in transit.
  • appreciate the degree of self-service provided by virtual assistants and robots.
  • implemented robotic technologies to speed-up check-in procedures, keep loads of information about their clients, and multitask beyond human capabilities.
  • Robots enhance the guest experience
  • AI-based virtual assistants and robots have become very helpful for international travelers as they have embedded translation software enabling the guests to conduct communication in their native language.
  • tendency played an important role in delivering hygienic and safe services without affecting availability.
  • Daily services performed by hospitality robots may vary from cleaning and baggage carrying to room food delivery.
  • develop cutting-edge travel apps enabling us to forecast flights and travel-related things like hotels
  • serve travelers in terms of finding the cheapest price and providing details on flight costs in the future.
  • liz649 on 16 Jul 23
     
    The article discusses how Artificial Intelligence is transforming the travel industry and in return affecting the hospitality industry. The AI that the article states are chatbots, voice-based digital assistants, facial recognition, personalized recommendations, sentiment analysis, and much more. AI has greatly benefitted the travel industry and made things easier for the traveler.
slain006

The Latest Technology Trends in the Hospitality Industry in 2022 - 4 views

www.revfine.com/gy-trends-hospitality-industry

Hospitality Technology Hotel

shared by slain006 on 13 May 19 - No Cached
knare002 and ryanbonifas liked it
  • In particular, biometrics is being used to usher in a new age of seamless authentications, and this could benefit hotel processes and customer purchases.
  • In the future, this technology is also likely to allow for completely seamless purchases, with payments being authenticated by touch.
  • the Hilton robot concierge ‘Connie’, which uses speech recognition and AI to respond to queries from customers and intelligently learn from interactions.
  • ...39 more annotations...
  • Chatbots are able to understand simple questions and provide answers almost instantaneously, taking the burden away from customer service staff and improving the experience for customers. Meanwhile, AI’s uses extend into other important areas for hotels too, including data analysis.
  • The ‘Internet of Things’, or IoT, involves extending internet connectivity to everyday objects, devices and appliances. These devices can then collect data and communicate or interact over the internet, turning previously unintelligent devices into ‘smart’ devices, which are often semi or fully autonomous.
  • Within the hotel industry, big data allows businesses to identify trends, which can be used for revenue management purposes.
  • More and more, hotel websites are using 360 degrees imaging technology to allow virtual reality users to experience rooms in their hotel before they book.
  • Unlike VR, which places users in a digital environment, augmented reality is about enhancing the real-world environment through information overlays.
  • increase automation and ease the workload for staff
  • The use of this technology is typically intended to either make life easier for a business’s employees, or to improve the overall experience for hospitality customers.
  • payments are possible even if customers do not have their wallets with them
  • improve the accuracy of work
  • This means failing to keep up could provide rival companies with a significant competitive advantage
  • widespread adoption of voice search, augmented reality, artificial intelligence
  • Contactless payments
  • coronavirus pandemic has accelerated some behaviours
  • Voice Search & Voice Control
  • smart speakers in hotel rooms
  • Contactless Payments
  • save money as well as time
  • Robots in Hotels & Restaurants
  • cleaning purposes
  • Chatbots
  • as customers now demand swift answers to questions at all times of the day.
  • Virtual Reality
  • During the COVID pandemic, those working in hospitality marketing have a particularly good opportunity to capitalise on virtual reality technology and gain an edge on rivals, because it provides customers with the ability to experience elements of a hotel or to see the layout of a restaurant prior to booking.
  • Mobile Check-In
  • WiFi 6
  • Internet of Things (IoT)
  • collect data and communicate or interact over the internet, turning previously unintelligent devices into ‘smart’ devices
  • Augmented Reality
  • Cybersecurity
  • Big Data
  • Recognition Technology
  • 30 per cent faster,
  • NFT Marketing in Hospitality Industry
  • Technological advances have played a significant role
  • have become more popular in retail settings, while mobile check-ins have emerged in hotels, restaurants and airports.
  • Voice search is a growing technology trend within hospitality because a growing number of guests or customers are turning to voice search in order to find hotels, restaurants and cafes, so it is worth taking the time to properly capitalise on this
  • . Aside from speeding up payments and improving customer satisfaction, contactless tech is also easily compatible with loyalty programmes.
  • the rise of robotics and the use of robots to carry out tasks traditionally performed by humans.
  • d chatbot will answer the most common questions without the need for any human involvement.
  • rakiasimon on 13 May 19
     
    This article is about the top emerging technology trends within the hospitality industry. It was actually pretty interesting to read about certain trends that I had never heard of before, such as augmented reality. My main takeaway from this article is that hotels are focusing more and more on incorporating bigger and better technology as we delve deeper into the technological era.
  • ...4 more comments...
  • hchiebooth on 16 May 19
     
    When hotels steer towards a sole focus on technology based functions and customer service, I feel that they are missing they mark entirely. The personalized, human experience becomes absent. Technology is great and it is fascinating to see how it is implemented. Technology was initially designed to be a tool help support people and their job functions, not takeover. Additionally, by having robots act as a concierge or chat bot it takes jobs away from hospitable people, who if given the opportunity, would have the ability of exceeding guest expectations.
  • anonymous on 02 Jun 19
     
    great article, the latest technologies are interesting and a little exciting but worrisome. The idea or the overall meaning behind hospitality is the human touch. Humans are able to be host and be hospitable but a robotic machine that is able to check you in or give you information on locations to visit doesn't strike me as warm. But these new creations are being implemented and some people actually likes them. Since it is seen as advancement.
  • dsada005 on 17 Jan 20
     
    This article describes 7 technology trends that we will see soon. 1. Recognition technology - This technology can be used in hotels to scan one's face for room access, or to check-in or out. This technology is already being used in China where they walk up to a stand, scan their face, and they are instantly checked in. 2 . Robots - If you are not aware, Hilton has had a Robot that is named "Connie." Connie can respond to any questions and intelligently learns from human interaction. There is also the first hotel to have a robot-staff. This hotel is located in Japan which the robots act as "front desk, customer information tools and even luggage porters"(Revfine). 3. Chatbots &Artificial Intelligence - Chatbots are a bit like the previous robots I mentioned. They are known from providing answers quickly and effectively. 4. Internet of Things (IoT) - Similar idea to the previous Chatbots and robots, the IoT extends internet connectivity to everyday objects and turns them into smart devices. An example of this is internet-enabled thermostats, which adjust room temperature based on check-in or out times, windows being opened, etc.The same concept is being used for lights. 5. Big Data - Big data recognizes trends and can allow travel agents to make recommendations based on the customers age, gender, etc.Big data can also predict hotel occupancy, so they rates can be adjusted accordingly. It can also take into account weather, holidays, etc. 6. Virtual Reality - Virtual Reality can allow one view and book (all in 3D) their next vacation. Starting from the seat on your flight, the exact car you will rent, etc. 7. Augmented Reality - This technology has limitless potential. The video demonstrates a female checking into a hotel where she is changing the environment around her with just a simple click. Her room transforms from a beach to a city within seconds.
  • anonymous on 25 Apr 20
     
    This article covers the new technology trends hitting the hospitality world. I explains why these trends are becoming so popular and how they're changing the hospitality industry. Everything is now technology based.
  • claudecole on 24 Aug 22
     
    This article went into depth about the recent technological innovations being seen within the hospitality industry and how these pieces of disruptive innovation are changing the way hotels operate forever. One of the main catalysts for an increase in the speed of change has been the COVID 19 pandemic. A move to touchless and more hygenic aspects of operations was essential to get businesses back up and running while investments in these innovations lead the way for more and more advancement. These changes are forcing the whole industry to evolve as the pressure to keep up with changes to food and beverage, guest services, and amenities are all being shaken by technological advancement.
  • slain006 on 12 Sep 22
     
    This article talks about the different types of technology created based on the trends in the world of the hospitality industry. Hotels are not trying to continue to be a competitive with technology that appears to clientele. Not only it will entertain guests, but also assist with improving operations and accuracy.
hchiebooth

7 Event Technology Trends to Explore in 2019 - Eventbrite US Blog - 1 views

www.eventbrite.com/...technology-trends-in-2018-ds00

hospitality software tech solution mobile green technology

shared by hchiebooth on 21 Feb 18 - No Cached
    • mrueda
      mrueda on 03 Oct 18
       
      The article discusses seven event technology trends that are trending in 2018. Event planners are on the hunt to discover the next new products or services that will help them stand out in a coward full of competitors. One trend, that I find so interesting is facial recognition technology. Event planners are using algorithms to reach out to new audiences via social media, improve check-in and security! Another trend, that caught my eye was artificial intelligence for events. Technology such as "chatbots." Chatbot is an automated customer service that helps both guests and event organizers. It will alleviate some of the duties of the staff to be more efficient and address guest issues faster. There are also the right APPs that are being created for events for guest to search, book, post and review events in one place. Also for event organizers to price, communicate and organize all in one place.
  • Reach new audiences
  • Improve check-in, feedback, and security
  • ...2 more annotations...
  • Artificial intelligence for events
  • The right event apps
  • clatt001 on 21 Feb 18
     
    So, being an event professional in the hospitality industry this article intrigued me. Some of the trends listed are trends that my clients and I have already been using for a few years now like livestreaming events, I had a wedding in Jamaica in 2015 in which my clients live-streamed their nuptials for those daily and friends who could not make the trip. What I did find intriguing was the Facial Recognition aspect of Event Technology. That is unbelievable to me. I know we now have iPhoneXs and SnapChat that already do this so I guess its just a matter of having the right type of phone and app that is compatible with this feature.
  • ...1 more comment...
  • mkim001 on 18 Jun 18
     
    This article for event planning and technology shared the current trends of event technology for this year. Facial recognition is becoming popular and is encouraged to use to target an expansive audience. Some events encourage audiences to take advantage of technology by using Facebook to tag photos of the event attendees to to a personalized album. The article also predicts that the future holds facial recognition for attendees checking in for a further improved event. RFID is being widely used by experienced event coordinators in place of event tickets and to reduce payments made physically. With the usage of RFID, it enhances the productivity for the attendees, as well as, make special features, such as raffles, much easier and fun to conduct. Automated customer service features are also rising as it enables guests to conveniently have their questions answered without having to wait to get a response. For example, according to the article, Sound on Sound Fest is a festival for music lovers that created a customer service feature via Facebook Messenger to answer any questions from the potential and prospective attendees. It was said to have instant gratification and success in the ease of asking and answering questions. Apps are also taking a part in events. Apps, such as, Pathable (connect with attendees throughout entire event), Presdo (takes into consideration behavior of attendees), and attendify (share photos, messages, and comments with attendees) are example of applications that events benefit from in this growing trend of event technology. Broadcasting events also assist in gaining popularity for an event and social media walls encourage attendees to post photos of the event with hashtags. Technology is growing and gaining popularity in events. Due to the fact that people are almost never without their cellphones, nevertheless, on their cellphones, the discussed features are popular amongst event attendees and aids in bubbling the posit
  • mrueda on 03 Oct 18
     
    The article discusses seven event technology trends that are trending in 2018. Event planners are on the hunt to discover the next new products or services that will help them stand out in a coward full of competitors. One trend, that I find so interesting is facial recognition technology. Event planners are using algorithms to reach out to new audiences via social media, improve check-in and security! Another trend, that caught my eye was artificial intelligence for events. Technology such as "chatbots." Chatbot is an automated customer service that helps both guests and event organizers. It will alleviate some of the duties of the staff to be more efficient and address guest issues faster. There are also the right APPs that are being created for events for guest to search, book, post and review events in one place. Also for event organizers to price, communicate and organize all in one place.
  • hchiebooth on 22 Jun 19
     
    This article reveals the 7 latest trends in technology. The most impressive trend is the use of Facial Recognition for registration purposes. It also features new and upcoming AI technology such as Chatbots, "Crowd" Streaming and the use of "Social Media walls" to generate for free event promotion.
sydneywolfson

The Impact of AI on the Hospitality Industry | by Willa Zhou | Towards Data Science - 0 views

towardsdatascience.com/spitality-industry-8ba7adb66be

shared by sydneywolfson on 04 Feb 22 - No Cached
  • Countless hospitality industry leaders are increasingly leveraging the use of one specific tool in their hotels to increase personalization and exceed customer expectations: artificial intelligence or more commonly known as AI.
  • More and more hotels, especially large global hotel chains such as Marriott International, Hilton Hotels & Resorts, and Caesars Entertainment, have started implementing the use of AI in their hotels in the form of chatbot messaging, AI powered customer service, and data analytics in hopes of redefining the current industry standards on a personalized guest experience.
  • Marriott International, for example, has multiple chatbots including Marriott Rewards chatbots which are available on various platforms such as Facebook Messenger, Slack, WeChat, and Google Assistant (Bethesda
  • ...6 more annotations...
  • By allowing guests to communicate in their native languages, chatbots seamlessly remove the language barrier with guests from all over the world
  • ilton introduced the world’s first AI powered hotel concierge robot named Connie, after its founder Conrad Hilton,
  • Connie was developed in collaboration with IBM with three main goals in mind: to decrease wait time in line, provide added efficiency in hotel operations, and surprise guests with an innovative and completely unique too
  • Connie is able to inform guests on hotel features, local attractions, and dining recommendations just like any front desk agent, concierge, or hotel phone operator would
  • Besides customer service improvements through chatbots and concierge robots, AI has also impacted the hospitality industry with the use of data analytics.
  • AI demonstrates a real promise in increasing convenience, enhancing personalization, as well as raising satisfaction and loyalty for hotel guests
  • sydneywolfson on 04 Feb 22
     
    This article talks about AI in hotels. For example, the article mentioned the use of chat boxes for Marriot International. Another example is Connie, the first AI powered hotel concierge robot at the Hitlon. It is a unique tool and can help decrease wait time and provide added efficiency in hotel operations.
snesbeth

5 Future Ecommerce Trends of 2019 - Ecommerce Platforms - 0 views

ecommerce-platforms.com/...uture-ecommerce-trends-of-2019

ecommerce amazon online business

shared by snesbeth on 16 Sep 19 - No Cached
  • Companies embracing ecommerce marketing strategies are experiencing rapid growth.
  • ecommerce is replacing the need for in-store retail experiences.
  • Using personal online data
  • ...14 more annotations...
  • search queries, page visits, and purchase history, brands transform their online stores
  • consumers spend 48% more when their experience is personalized.
  • login to your Amazon account
  • recommended products based on your past purchases, ads tailored to your search history, and marketing copy speaking directly to you.
  • best serve the customer’s needs and interests.
  • showed 57 percent of online shoppers are comfortable with providing personal information to a brand, as long as it directly benefits their shopping experience.
  • robots will invade ecommerce stores. Well, robots such as chatbots and artificial intelligence (AI) designed to enhance a customer’s overall shopping experience.
  • chatbots can fulfill a number of customer service needs, from answering questions about a product to discussing a complaint.
  • even been projected that B2B ecommerce sales will increase worldwide to $6.6 trillion by 2020.
  • today’s technology lets us use virtual reality, 3D imaging, augmented reality, and more to interact with a product from the comfort of our laptop or smartphone.
  • cheesy infomercial has transformed into an immersive, 360-degree online shopping experience.
  • no technology can truly replace every detail of an in-store experience.
  • These brands open retail stores with less square footage and employees, but a more personalized and interactive in-store visit.
  • companies are creating ecommerce experiences within a retail store via digital kiosks.
  • snesbeth on 16 Sep 19
     
    This article was mainly about the growth of ecommerce businesses due to the fact that the world is changing into a more technological environment. It stated five trends that would begin to show up more as time goes on such as interactive chatbots on store websites to help with customer complaints and even answer questions about products. It also stated that physical stores are going bankrupt but will try to accommodate with the change by providing smaller and more intimate customer service experiences in store because even though the internet is great it still does not provide the entire customer service experience for customers most of the time.
kelseybarton

Why ecommerce should inspire your hospitality customer experience - Insights - 3 views

insights.ehotelier.com/...ospitality-customer-experience

ecommerce hospitality

shared by kelseybarton on 11 Sep 20 - No Cached
  • In hospitality, guest experience is everything.
  • while ecommerce and hospitality are somewhat removed from each other, their delivery of customer experience is two sides of the same coin.
  • AI chatbots like BotXO can resolve a staggering number of complex customer service issues. Complaints, order queries, product information, and more can all be resolved without a customer support team member ever needing to get involved.
  • ...10 more annotations...
  • A web-based chatbot can provide prospective guests with up-to-date booking information, advice on local amenities, estimated prices, and so on.
  • Content is the lifeblood of ecommerce businesses
  • A strong content marketing strategy transforms your hotel website into a go-to hub for guests to help them research, prepare, and plan their trip. Consequently, you provide an expansive customer experience that caters to all your guests’ needs in a single space.
  • A frequent criticism that holidaymakers have about booking hotels online is that the booking system itself is confusing. Too many options, contradictory choices, an arduous process make for such a taxing experience that the traveler needs another holiday to get over it.
  • The best ecommerce websites are those that provide a streamlined checkout with a simple, linear process and as few choices as possible. Keep your booking process as bare as possible.
  • Social media is a core component of strong customer experience. It’s rapid, conversational, and works on platforms where your guests are active most, communicating to your target audience with speed and personality.
  • building a personal rapport between the brand and the customer.
  • social media serves as a crucial stepping stone towards offline customer experience. The interactions you have with your customers online serve as an incentive to book with you, and form another facet of your brand personality.
  • Social media is customer service, digitized.
  • Customer experience is many different things to industries. But inspiration can be found everywhere if you look, and ecommerce is no different.
  • kelseybarton on 11 Sep 20
     
    (Part 1 of 2) This eInsights article reminds us how important exceeding guest expectations can be in making a guest's stay memorable. Both hospitality and ecommerce need to be able to deliver exceptional guests service, and we are in a society now where that is very much possible. The article goes into detail about how automated service can improve a guest's experience. It suggests that AI play more of an active role in the industry, as AI has created things such as chatbots that can resolve problems and provide efficient service. eInsights continued the discussion by expressing that, "Content is the lifeblood of ecommerce businesses." Content is something that, if utilized properly, can strengthen customer-brand relationships. Tools such as blogs or hotel websites can be used to communicate unique information to guests and then guests can use the tools to create their entire trip seamlessly. It is much better for hotels to keep their websites and navigation channels simple. Guests expects a quick experience and "a streamlined checkout with a simple, linear process and as few choices as possible." Guests are already overwhelmed with the hustle and bustle of their daily lives, so they do not want vacation planning to be complicated as well.
  • kelseybarton on 11 Sep 20
     
    (Part 2 of 2) The final point that the articled discussed was about the importance of social media and how it can make for an even better guest stay. We are in a world where we can learn all about a guest's needs or preferences and can communicate with them before they ever step through the lobby doors. Being in the hospitality industry, we get to take this one step further and actually have the human element as part of the scenario as well. Online social interactions are "a valuable touchpoint between you and your customers, one that delivers a breadth of benefits for customer experience." When we utilize these properly, we can make an enhanced, enjoyable guest experience. Ecommerce and the hospitality industry work hand-in-hand to create a unique, memorable guest experience each and every stay.
isabelladlp

Impact of Artificial Intelligence in the Hospitality Industry - Djubo - 0 views

djubo.com/...elligence-hospitality-industry

shared by isabelladlp on 14 Sep 21 - No Cached
  • Artificial intelligence in the hospitality industry is quite popular among many prominent hotel brands.
  • The collection of your customer data, coupled with vast improvements in computer technology, simply means that AI can be used for improving the functions of the business.
  • Here’s how Artificial intelligence in the hospitality industry is growing
  • ...13 more annotations...
  •     Improving hotel operations
  • By effectively training your staff to perform like robots, your service levels will decrease too.
  • Your front desk staff can comfortably answer guests at the front desk, while the chatbot takes care of online queries from potential guests
  • This means that both the tasks are being performed simultaneously without the hassle of adding extra stress on your staff.
  •     Effective revenue management
  • Moreover, a cloud-based property management system will give you numerous other benefits (hyperlink to our cloud-based PMP article).
  • Artificial intelligence in the hospitality industry has made it possible for your channel manager to compute complex data to give you the best rate.
  •     Personalization gets a whole new meaning
  • While a small hotel might be perfectly satisfied with a Facebook chatbot to drive additional sales, a hotel chain with hundreds of rooms at each hotel will need more than just a chatbot.
  •   Data analysis
  • AI technology can be used to quickly and efficiently categorize your guest data as per room preference, budget, amenities your guests use etc to lure them with attractive loyalty programs and offers for their next stay or perhaps even reach out to potential guests.
  • Multilingual booking experience
  • These chatbots are programmed to create a simulated conversation through natural language processing (text) and generation (voice) in your guests’ native language; the result being clear and concise interactions between the human and the machine.
cingram21

How Artificial Intelligence Is Changing the Future of Digital Marketing - Business 2 Community - 0 views

www.business2community.com/...-of-digital-marketing-02432101

shared by cingram21 on 03 Oct 21 - No Cached
  • Artificial Intelligence (AI) can think, read, and react almost like humans when trained with a large enough data set.
    • cingram21
      cingram21 on 03 Oct 21
       
      This provides some insight into artificual intelligence with a primary focus on developments in digital marketing. I especially found this helpful because it discusses analyzing large amounts of data that we as humans cannot make fair and unbiased decisions on. This is similar to the revenue management systems in use today. It also discusses the role fo chatbots in marketing. The article also ends with a few case studies.
  • Menial and redundant tasks like data entry, segregating leads from a marketing campaign, and responding to FAQs by customers can be easily handed over to chatbots and AI.
  • a machine learning model estimating the likelihood that a customer will churn can uncover factors driving churn rates and enable decision-makers to change business strategies and processes.
  • ...8 more annotations...
  • By analyzing data, AI can easily predict the purchasing behavior and decision-making of target customers, improve user experience, and provide customers with what they really need.
  • AI is unlocking the potential of hyper-personalization through personalized product recommendations, intelligent content recommendations, and customer support suggestions.
  • According to a recent survey, 71% of marketing respondents say that brands do not understand consumer fundamentals. Therefore, 66% of marketers said they want brands to invest more to build customer awareness and relationships.
  • You no longer need to invest your time into menial tasks like responding to repetitive queries or FAQs to market yourself and your business because AI assistants like AmazonEcho can do it for you.
  • From purchase to flight booking, to giving you necessary recommendations and even financial management.
  • Product recommendation utilizes technology to create personalized content recommendations for users, such as people who buy X also buy Y.
  • Machine learning and auto-learning analyze the data of millions of consumers and generate the best time and day of the week to contact users, recommended frequency, and the most intriguing content in the subject and title of the email, which will lead to more clicks of the mail. The A / B test is time-consuming and may have some errors. So, in this sense, AI is your best friend in personalizing each subscriber’s email content.
  • By 2021, 75% of enterprises will use AI for their businesses.
amoon008

Artificial Intelligence for Hotels: 9 Trends to Know | Cvent Blog - 0 views

www.cvent.com/...ficial-intelligence-for-hotels

intelligence hotels

shared by amoon008 on 28 Mar 21 - No Cached
  • using artificial intelligence for hotels is “not just a matter of gaining a competitive advantage; it’s imperative in order to stay in business.
  • “94% (of C-level executives) reported that artificial intelligence would ‘substantially transform’ their companies within five years
  • 49% of survey respondents say that the hotel industry ranks right in the middle at a grade of “C” for artificial intelligence implementation
  • ...15 more annotations...
  • Hyperdynamic pricing allows booking engines to automatically search social media, past user data, and even world news to display rates that maximize earning potential.
  • Improve revenue management and help save the environment with energy, water, and waste-monitoring tools.
  • Chatbot translators can quickly identify languages used by website visitors based on their location. They can also translate scripts on the fly and manage simultaneous guest inquiries from all over the world
  • AI is already changing the guest experience across the travel lifecycle, including the on-property experience
  • Consider chatbots for your hotel if you’d like to create consistent guest experiences and free up time for front desk staff to provide the best possible service for guests who are physically present. 
  • Hotels such as the Radisson Blu Edwardian in London and Manchester use artificial intelligence concierges to check guests in or out, order room service, and answer questions 24/7
  • Artificial intelligence is used in the hotel industry for revenue management, guest experience, and the automation of daily operations.
  • Cvent Passkey for Hoteliers uses smart technology to maximize the sales potential of existing business, improve the booking experience, and seamlessly organize all related departments.
  • Machine learning (a subset of AI) makes it easy to automatically collect, store, and analyze data from across a variety of online sources. 
  • "Wow" event planners with products such as Cvent Event Diagramming — an intuitive tool used to create 3D diagrams of event spaces.
  • Hilton and IBM teamed up to create Connie (named after Conrad Hilton), the first in-person customer service robot for hotels. The AI model can learn from guests and adapt over time while answering questions, fulfilling simple booking tasks, and improving its own speech over time. 
  • Hospitality recruiters are using machine learning to hire hotel employees in ways that go beyond the outdated resume model. Using personality profiles of existing team members and gamification-based tests, IHG and other top hotel brands have recruited thousands of employees. 
  • Keep an eye out for the tools, gadgets, and platforms that aren’t available now but are set to create a noticeable impact on the industry
  • Look out for passports with guest health information built in so medical professionals on or offsite can quickly access information such as their medical history, current medications, and allergies in an emergency.  Stay tuned for star ratings for hotel guests so properties can see information about their past stays. Look forward to robots as support staff to help ease the burden of late-night shifts and the effects of a high turnover industry. 
  • While AI robot concierges, room service delivery, and cleaning machines have the potential to replace 25% of today’s hospitality workforce, experiments such as Henn na Hotel in Japan
  • jiayi017 on 28 Mar 21
     
    This article mainly describes the current main trends of artificial intelligence in revenue management, guest experience, and daily operations. AI's concierge service, chat robot translator, ultra-dynamic pricing, forecasting utility, team booking software review data collection, intelligent function charts, and intelligent recruitment are the main manifestations of future technological development. Through these artificial intelligence, the hotel can simplify some service procedures, provide more personalized and improve the guest's staying experience. But at the same time, we must also realize that intelligent technology cannot completely replace employees.
  • amoon008 on 07 Feb 22
     
    "AI is already changing the guest experience across the travel lifecycle, including the on-property experience."
imontenegro

EZee Sets a Yet Another Milestone by Introducing Smart Chatbots in Their Hotel PMS Mobile App and Hotel Booking Engine - 0 views

www.hotelnewsresource.com/article103703.html

technology hospitality hotel software business tech travel mobile solution

shared by imontenegro on 14 Feb 19 - No Cached
  • imontenegro on 14 Feb 19
     
    eZee - a leading hospitality technology provider company have recently infused their eZee Absolute hotel PMS mobile app with the smart digital assistant and eZee Reservation booking engine with an intuitive chatbot. eZee have always been upright to bring the latest solutions before the industry; And with such futuristic initiatives, we can certainly affirm a bright and promising future for the industry." Empowering the hospitality industry with the right and the latest technology has been the prime motive of eZee. With the help of the chatbot in the eZee's booking engine- eZee Reservation, the hoteliers will be able to enhance their conversations with their website visitors. Upon setting a yet another technology milestone, Harshdeep Khatri, the CTO of eZee has his own vision to share: "Being the global leaders of the hospitality industry, it becomes our responsibility to revolutionise our software with respect to universal advancement of the technology. The digital assistant in eZee Absolute mobile app obeys the chat and voice commands made by hoteliers.
anonymous

Yes, Smaller Ecommerce Stores Can Evolve (and Prosper) | Practical Ecommerce - 0 views

www.practicalecommerce.com/-stores-can-evolve-and-prosper

smaller ecommerce stores technology hospitality hotel software business tech Travel solution mobile green

shared by anonymous on 23 Jan 20 - No Cached
  • Roughly a quarter of the global population will reportedly shop online this year. That’s an increase of 40 percent since 2014, with more growth to come.
  • Know how your audience uses smartphones.
  • Email marketing remains critical for ecommerce, but Messenger, text, and app notifications are becoming more commonplace for shipping and delivery confirmations.
  • ...11 more annotations...
  • Get social now.
  • Social media drives sales referrals for many companies.
  • Offer more mobile payment options
  • . Mobile wallets and payment apps are much easier to use than credit and debit cards.
  • Use the right trigger words.
  • AI-powered communications make quality customer service more affordable.
  • Analyze what is requested from your customers then create customized responses. The key is to make your bot mimic human dialog.
  • Embrace chatbots.
  • Study the words and phrases of your larger and successful competitors to ensure your product descriptions and customer-service pages evoke the right emotions.
  • Present compelling images and videos.
  • Recognize trends that impact your business.
  • anonymous on 23 Jan 20
     
    This article gives tips and tricks for small businesses and how they can grow their ecommerce business. Tips include using social media, knowing your audience, being mindful of wording, and using chatbots, are all tips that smaller business can use to drive customers to their businesses. Online shopping keeps growing and growing so it is important for businesses to know how to stand out against their competitors. Understanding their customers and making adjustments to better serve them, will separate the winners from the losers.
  • kaseyfl9568 on 23 Jan 20
     
    I love how this is showing where the trends are going and business is evolving. It seems crazy to think there is more than the way we currently use the internet, but there is so much room for expansion in this market. Good article and read. Thanks for sharing.
chinojosa94

3 technology trends that are redefining the hotel industry | Hotel Management - 2 views

www.hotelmanagement.net/...new-tech-block

shared by chinojosa94 on 13 May 21 - No Cached
  • One innovative way that AI is leading the charge is through chatbots. chatbots have the ability to communicate effectively, comprehend questions and respond and provide recommendations and suggestions. chatbots also have the ability to interpret and communicate in multiple languages, which can be extremely critical for international guests. 
anonymous

Is Travel Booking Ready to Fully Embrace Artificial Intelligence? - 1 views

innotechtoday.com/mbrace-artificial-intelligence

shared by anonymous on 01 Jun 21 - No Cached
  • Conventional wisdom has been that planning travel, whether for leisure or business, is still too personal and confusing for artificial intelligence (AI) to replace the travel shopping experience.
  • Answers may lie in Natural Language Processing (NLP). NLP is a subfield of artificial intelligence focused on the processing and analysis of both spoken and written languages. An NLP application could provide the mechanism for planning and booking a full travel experience. Only with exceptions and errors being sent to an experienced travel agent for analysis and discussion.
  • With NLP’s prediction modeling capabilities, the conversational chatbot could inspire a unique experience during the travel planning process.
  • ...1 more annotation...
  • As NLP better understands the requirements and dependencies of travelers, a solution to book a complete trip with your voice assistant will become available.
  • anonymous on 01 Jun 21
     
    Artificial Intelligence is not widely used for booking travel with multiple complexities such as a hotel, car rental and activities however this is becoming more of a possibility with the advancements of Natural Language Processing (NPL). Over the past year there has been major advancements with NPL due to the pandemic and when combining NPL technology with other AI such as chatbots or voice assistants, these systems become more powerful and will be able to assist in planning more complex travel. These systems can also help a travel agent with more complex bookings by gathering the information needed such as date, locations and points of interest.
dskomorowsky

6 Technology Trends Shaping the Future of Event Management - 0 views

spicefactory.co/...the-future-of-event-management

shared by dskomorowsky on 10 Oct 19 - No Cached
  • Event management today is fundamentally different than it was ten years ago.
  • Events and conferences are dynamic entities with changes often happening in real-time. Up until recently, event management tools weren’t equipped to handle these changes instantaneously.
  • The event technology landscape is exploding in a variety of different directions. It is projected that the event tech market will grow to USD 9.28 billion by 2020. The challenge for event organizers is keeping up with the latest tools, implementing those that best fit their needs, and then using them for maximum impact.
  • ...11 more annotations...
  • Which tools should we implement to create a seamless, personalized attendee experience throughout the event process? How can we best leverage technology to manage event agenda, speakers, and sessions in real-time, and across different views? How can we deliver event content in a way that’s easy to consume for attendees and via their preferred channels?
  • Personalized Event Experience
  • Event attendees are increasingly demanding more contextual and personalized experiences. Online platforms such as Amazon and Netflix with their recommendation systems have made users accustomed to interfaces that “know” their interests.
  • Live Audience Engagement
  • make their experience as interactive as possible. Ideally, you’ll have one platform that you can use to enable live polling and in-session Q&As which will help you turn passive attendees into active participants.
  • Event organizers are now demanding solutions that incorporate at least a basic level of analytics e.g. tracking the behavior of event participants and then using those insights post-event to drive future event improvements.
  • Conversational Experiences
  • AI-enabled chatbots can easily recognize these questions and instantly provide the answers. What’s even more interesting is that AI-powered chatbots, like our Sava event chatbot, are capable of learning user preferences from previous interactions and personalizing the conversations accordingly.
  • All-in-one Platforms
  • There is a strong demand for a single platform to manage the event agenda and the on-site technology, engage attendees across channels, and get behavioral analysis.
  • Sophisticated event management solutions bridge the gap between the physical and online worlds, creating a frictionless, unified experience for event attendees. They aim to solve key challenges for event organizers helping them plan successful events and improve as they go based on the wealth of collected data.
  • dskomorowsky on 10 Oct 19
     
    This article relates the future shape of Event Management Software that is set to define the future of events management. No longer is it just about just planning seating and defining attendee and rooming lists. Technology has enabled event planners to reach deeper into the behavior, desires and participation needs of attendees defining preferences and engaging rather than just making things happen. Key fundamentals include the capability to reach out to attending audiences, monitor their engagement and illicit responses as well as interact directly or indirectly, through chat bot or polling. While this article focuses on the planner to attendee experience, this holds similar opportunity for Hotel and Event spaces to engage simultaneously and seamlessly through the same platforms. These are incredible and exciting opportunities that 10 years ago were a bucket wish list for event planners and Conference service professionals alike.
llaff002

Top 10 Event Management Trends for 2019 - Eventina - 0 views

eventina.com/...ent-management-trends-for-2019

shared by llaff002 on 09 Oct 19 - No Cached
  • Smartphones have more capabilities and connections to our lives, event tech is becoming more reasonably priced and targeted to individual needs, and tech that used virtual and augmented reality was on many people’s gift-giving lists this year.
  • Instead of long-winded speeches, short talks are combined with activities that let the audience learn first-hand how to apply what they learned. Hands-on experiences have the advantage of adding extreme value to learning, while also aiding in the stress reduction of the attendees. To facilitate an even deeper level of immersion, make sure your sessions have definite time frames and tangible incentives.
  • Traverse the communication gap: Use remote translation services. Finding local translators isn’t always easy. With this type of technology, translators could be available remotely or through an app giving your attendees a good communication experience regardless of time and where they are at your event. Save money using remote translation services. Apps don’t have to be paid hourly, for travel, or incidentals. Use subject matter experts regardless of their knowledge of the language that most of your attendees speak. This frees up the selection process to find the person who knows the most without sacrificing attendee experience or understanding.
  • ...3 more annotations...
  • Harness the power of chat for a better response: Design a system to answer questions with chat. It’s faster for attendees and won’t tie up your staff with the same old “where is the restroom” type question. Use chatbots for exit surveys. They are much more adept at matching questions with answers and using “if, then” pathways for more meaningful information gathering. Plus they’re fun for your audience. Employ chatbots to assist attendees on next steps. Voice assistants have become wildly popular because they’re easy and enjoyable to use and they act as our own personal attendant. They can remind us of engagements as well as tasks. Use chatbots to tell attendees if their silent auction bid was trumped or what their next session is and where it’s located.
  • Use live 360-degree video (what many refer to as VR) to connect remote audiences. Give them the opportunity to attend an event together in order to bolster buying online-only tickets.
  • Host a health fair as part of a larger medical society conference. This leads to raised awareness, gives back to the destination city, builds brand awareness, knowledge and support and, ultimately, affects those members of the public that participate.
  • llaff002 on 09 Oct 19
     
    Great article looking at the trends in events, many of which I have witnessed this past year. What I would like for the class to read is the description of awareness based events. As my husband's an associate dean of a hospitality school, he worked with his event and conference manager and his dietetic program chair to create an interactive health fair looking at diabetes education and attracted 300 participants. I observed the power of community based programming in the event space and how this type of programming may be the future.
kakaboshi

Top 10 Event-Tech Trends for 2019 - Hubilo Official Blog - Medium - 2 views

medium.com/...h-trends-for-2019-d6bf51f32238

shared by kakaboshi on 08 Oct 19 - No Cached
  • Top 10 Event-Tech Trends for 2019
  • 1. Facial RecognitionFacial recognition is definitely an aspect of event-tech that is on its way up.
  • Facial recognition tech can be great in attendee management, behaviour mapping, attendee engagement and most of all, event security which is indeed a major concern, especially in high profile events.
  • ...15 more annotations...
  • 2. Virtual RealityWe have talked about virtual reality for events a lot in the past. This is indeed a trend that is definitely here to stay. A major plus in attendee engagement, event planners have been finding a lot of amazing ways to leverage this tech to create interactive displays, on-site experiences as well as utilizing VR devices as a major factor in their event promotion strategy.
  • 3. Augmented RealityAlternate reality transports attendees while ensuring that attendees remain connected to the event.
  • From scavenger hunts to exhibitor promotions and lead management, augmented reality has a plethora of use cases in events.
  • 4. Event DataBig data is considered to be the future of technology. Event technology definitely is no exception. Time and again professionals have emphasized the importance of data and data security in events.
  • 5. DronesThere’s a lot that can be done with drones. Events like Superbowl, Winter Olympics etc. have used drones in the past to mesmerize attendees with breath-taking drone shows.
  • Apart from event experience, drones are also a great asset in terms of event security and surveillance.
  • 6. RFIDWearable tech is all the rage these days. It’s been in the market for quite a while now, its utility beginning with events such as concerts, music festivals, etc.
  • From event ticketing to attendee mapping, RFID enabled bands and other wearable gadgets along with Beacon technology will be one of the most used event technologies in the coming years.
  • 7. Mobile App for EventsMobile apps for events is officially mainstream. A lot of events these days are going smarter, making the most of a mobile event app to let attendees access their event on the go.
  • Event app developers are now focusing on integrating new and improved tech including AR and AI within the event app to engage attendees as well as for lead generation in events such as tradeshows, expos, etc.
  • 8. Voice SearchNot much has been talked about SEO for events. Organic traffic through SEO is a great tool for event promotion. Talking about SEO, voice search is definitely the future.
  • 9. Artificial IntelligenceAI is making great leaps in every field imaginable. One of the most popular implementations of AI is Social Media such as the Facebook chatbot.
  • Event tech developers have started to focus on this tech in a lot of ways including stand-alone chatbots for events, integrating AI within the event app as well as using AI robots for attendee engagement.
  • 10. Experiential TechEvent professionals are now putting heavy emphasis on experiences. Experiential marketing is on the rise. Attendees, consumers even, now value experiences above anything.
  • The value addition that an event provides is important to gain loyal attendees. Event technology such as 3D projection mapping, video mapping, etc. that aid event planners in developing these experiences are the future.
  • kakaboshi on 08 Oct 19
     
    This article talks about new technology advancements that will greatly help the event management industry elevate the guest experience and efficiency. Sensory experiences are a big trend and with some of these technological advancements, it will allow for event planners to create unique offerings such as video mapping, virtual reality, augmented technology, etc. Facial recognition and drone technology will aide in improving security measures. Mobile Apps can create customized apps for events with all the information in one place. The planning and execution of large scale events will become more effective with the aid of these and other new technology, which will benefit the planners and attendees alike.
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