Group items matching

in title, tags, annotations or url

This article discusses proximity marketing within the hospitality industry. Proximity marketing is a growing useful tool. Hotels are among those utilizing proximity marketing. As noted in the article and highlighted in yellow, proximity marketing allows the hotel to reach there guest after they check in. Following check in your phone can be used as increased access to the hotel. Proximity marketing is an enhancement which leads to increased innovation. Per the article proximity marketing is one of the most effective advertising tools to become available for hotels. Through proximity marketing messages are transferred to the guest cell phone. The cell phone access has the ability to lead to increased revenue. The hotel and guest can interact in new ways. This form of marketing caters to guest engagement, provides a new method of communication and allows for guests to receive information. Proximity Marketing is an innovative tool that I believe will continue and grow as the years continue.

Mobile proximity marketing in my opinion will continue more vigorously in the future . This is a captive audience for the hotel to connect with its guests to upsell , inform , drive business to the brand and its affiliates as well as a great tool for guest retention . Undoubtedly , the cell phone has replaced Ipads and computers in the movement for vacation guests for example . A guest would usually not take their laptops to the pool area but will more often than not , take their cell phone. A popup Ad while walking by the boutique or an outlet can stir emotions to visit or purchase that was never planned.

This article discusses how, using proximity marketing and hotels can deliver relevant content to guests' mobile devices at moments of maximum influence, in a contextually relevant environment. With proximity marketing, hotels can advertise to a captive audience without leaving their property or hotel rooms. Messages can be tailored according to the hotel or advertising partner's needs in real-time.

The article I chose is about the cloud. The cloud as its described in this article is a model of computing enabled by internet access that connects servers and networks to the public without the need to purchase large expensive equipment or staff to perform maintenance, and rather pay a monthly fee where this along with other services are performed. In this article we are given step by step instructions on the cloud computing environment and there five key characteristics. From internet access to measured service, on demand self-service, shared recourse pooling to rapid elasticity, the cloud encompasses many things and if you were like me, unsure of the what the cloud is and its functions, here is a is a step by step manual on the cloud and what it can do for you.

This article is very interesting because it is about the Vdara Hotel and Spa in Las Vegas and how they use robots for room service. The delivery robots look like dogs, called "Jett" and "Fetch." They are super technology innovative, and they can do different tasks such as; calling for elevators, alerting guests when they arrive at the hotel through an automated phone call, and traveling alone across the lobby to make sure guests have what they need. Other hotels in Las Vegas are also adopting technology to provide excellent guest services and great experiences. For example, a bar name Tipsy Robot has large machines that make drinks for their customers. Adopting robotics in Las Vegas has become a new trend that can make huge changes for the 300,000 people currently working in the gaming and hospitality industry.

The Metaverse and what it means for the hotel industry. It is shifting the way hotels and events reach consumers. It is a new way in providing a different experience for customers in a way they could ever imagine. This article highlights this trend of the metaverse which is picking up and changing the way industries engage with consumers.Many companies are moving quickly to join the community of companies entering into the realm of the metaverse and what its impact has on costumer experience. The metaverse will drive workforce down and increase experience marketing tech touch for the consumer.

This article emphasizes the different methods and approaches cruise ships are taking to become more sustainable in the future. They are doing so by pursuing innovations like renewable resources, regenerative travel, providing energy solutions, and more. They are seeking to reduce carbon emissions by 40% by 2030. One of the methods described in the article is that cruise ships are now integrating liquified natural gas (LNG) fueled ships which produce zero sulfur emissions and reduce greenhouse gases by 20% when compared to regular ship fuel. Cruise lines have already started to introduce this kind of innovation to newer ships. Ports are also taking initiatives to become greener by having solar-powered terminals, smart waste separation, electric transportation, etc. Cruise lines are also working with organizations like the Global Sustainable Tourism Council (GSTC) to make sure that culture, environment, and destination laws are enforced and protected.

This article will give you the basic skills necessary to evaluate a proposed IT investment.These skills can be used in any industry including hospitality. At the beginning, it explains some basic IT investment analysis terminologies. Then it introduce two IT investment analysis methods: NET PRESENT VALUE; PAYBACK PERIOD. It also contains some link that would teach us how to use EXCEL to calculate data.

This article explains how important it is to analyze and interpret new forms of IT technology to make the best purchase or investment. The articles starts by describing terms used in IT Investment. The first term is Capital Expenditure, which is any expenditure not for the usual maintenance and upkeep of the hotel or restaurant. For example, a Capital Expenditure would be obtaining a new PMS or renovating your banquet facility. The next term is Depreciation, which everyone should know is the amount of money lost on an investment of the course of its life. The third and fourth terms are Cash Flow and Discount Rate. Cash Flow is "the movement of cash in and out of the business", and Discount Rate is "analysis based on the dollar being worth more today than in 5 years". The second part of the article talks about investment techniques used. Many methods are used to help make sound investment decisions like NPV. NPV is Net Present Value, which is an assessment of long-term profitability of the investment made by adding together all the revenue over its life and deducting the costs involved. Another technique used to evaluate an IT investment is the Payback Period. This helps to evaluate how long it will take to make back your initial investment in the IT. The article goes into grave detail on both of these methods and believe this article can be very helpful for hotel/restaurant managers and owners when determining which investment should be made.

This article explains how and why hotels went from being in the bottom 13% to the top 3 most targeted industry for cyber attacks. It talks about how the implementation of technology to handle customer date has made the industry vulnerable and also how corporations are battling the issue by using separate third party companies to store data and handle credit card information.

Advertising costs were mentioned a few times within this article. With that being said, a few ad channels are becoming limited. For the most part, advertising is currently being done through Google or forms of social media. Chatbot has really become a priority for investors. What this article is trying to find out if having chats means faster/more reservations or reduces time spent with customers over the phone. Getting rid of a phone conversation seems like a plus because most consumers prefer to text or email rather than talking on the phone. China has developed ways for consumers to pay using their smartphones (like Applepay). So far it's been a success in China, being that it's cheaper for merchants and a convenience for guests. Unlike China, Applepay still hasn't been a huge success. Air BnB has been successful in marketing tactics in this generation. This is due to the fact that they change methods/tactics and increased efficiency. Although it may cost more, it is more effective when it comes to more revenue.

Majority of millennials use social media to share their travel experiences with their friends. Social media is a very important tool in this day and age for the travel industry and hospitality. Engagement with potential guests online sets a more positive first impression, and can lead to more bookings and exposure. Social media also allows businesses to reach a larger audience by using targeted ads on different social media platforms. Tracking these ads can help improve the marketing strategies to see which ads are providing more traffic. Having a strict and consistent schedule of posting content can also be helpful, as it shows potential guests engagement with the community, especially if there is a lot of interaction in comments, as well as giveaways thrown in to the mix. Businesses can also partner with influencers to show off their locations for them to their massive followings. This increases the awareness and showcases the property to a large audience that may not have seen it otherwise. Social media, if used properly, can be a great tool to engage with existing and potential guests. Communication and engagement build loyalty, while broadening the audience spreads awareness.

With privacy being a concern in the hospitality industry, hotels are incentivizing a customer sharing information with a heightened personalized experience. Customers are willing to share personal data to earn loyalty program benefits, receive special discounts and offers, and will shop more often with those brands that personalize their communications.

Even though we are aware that generally, individuals are more inclined to do things when there are benefits to them, this new exchange of data for access to certain benefits has now placed that transaction at the forefront of my mind. This is because schemes are not being applied to secretly obtain customers' personal data, but rather the customers are willing to share them. This exchange is beneficial to guests since they earn travelers' consent, unlock richer experiences, better service, and high long-term loyalty. In my opinion, this is a fair trade. Thanks for sharing this article on "How Hotels Can Drive Increased Revenue and Loyalty By Offering a Reciprocal Value Exchange with Guests."

This article is explaining electronic waste and its danger to developing countries when the materials are not properly disposed of. Many countries have joined forces to create the International E-Waste Management Network (IEMN).

The ability of proximity marketing will be able to reach markets based on location.

Proximity marketing is an exceptional way to target particular customers. Many companies have seen success by launching these marketing techniques.

I appreciate you sharing this article on "What is Proximity Marketing?" This article explains in details how "proximity-based marketing" or "mobile proximity marketing" use customers devices to entice them to make purchases whenever they are near locations that practices this type of marketing. Moreover, I understand why Proximity Marketing will gain momentum in the future. This is because a wealth of customer data is gathered through the type of technology used and the result of the same is beneficial to both the business and customers.

I like how this article broke down proximity marketing and which tools it targets for different consumers. I also enjoyed the graph is used for popular proximity marketing solutions. This article helped me understand this concept a bit more and in an easy way

This article includes 5 security risks (including technology related and not) common in the hospitality industry, as well as some specific examples and ways to avoid those issues. It was written in July of 2022 and as a result is likely relevant today. Although not all of the security issues are technology related, I posted this article because I believe that all of them can at least be addressed by incorporating technology. For example, unauthorized visitors can be addressed through increased camera and scanning technology to identify visitors that may have poor intentions entering the premises.

5 Common Security Issues in the Hospitality Industry

The article "Why we care about location marketing" discusses the pros and cons of location based marketing. Location based marketing delivers ads and offers to audiences based on their location by using 3 primary methods: geofencing, geotargeting, and geoconquesting. This in turn increases foot traffic, helps boost customer loyalty, and gives insight into what a customer wants; however there are certain concerns such as privacy concerns. All in all, in 2022 advertising via mobile devices captured the largest share of digital advertising at $34 billion.

Sometimes, we focus more about Robots replacing humans, but we don't see the whole picture. Robots work with better accuracy which reduces the amount of time and materials wasted. It is a fact that will impact people's jobs; However, by helping company saving money, the price of good will be more affordable.

The article explains how the pandemic offers a "good opportunity for pioneers to act". In a study that was conducted, there was a preference for a robot-staffed hotel. This could be due to, however, the contagious nature of COVID-19.

This article talks about the different trends in Digital Marketing that hotels will be facing in 2020.

Nothing ground breaking from what we have already heard. But the lack of response from the majority of the industry to implement is astonishing.

Rapid Check-in, Easy & secure payments, Personalized Guest Experience, Quick Payment all sounds really good but there's other uses, tracking employees.

This article talks about the biometrics in hotels. For example, In China, there is facial recognition to check into the hotel. Facial recognition can also be used as a "room key" as well.