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Cybersecurity and the hospitality industry - Cyber Security Review - 0 views

  • The hospitality and restaurant industries in particular, are high-value targets for cybercriminals.
  • In addition to larger brands, cybercriminals are now finding it easier to target multiple small restaurants.
  • In fact, nearly half of cyberattacks worldwide in 2015 were against small businesses with fewer than 250 workers.
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  • Restaurateurs are not technology experts.
  • The cost of cybercrime is on the rise around the globe.
  • Stealing our personal and payment information is something cybercriminals do over breakfast.
  • For the global economy, cybercrime is one of the greatest collective threats of our time.
  • It might come as a surprise to many that almost all of the headline-grabbing payment card data breaches we’ve seen over the past few years were entirely preventable.
  • Most breaches involving credit card data have been neither sophisticated nor “new.”
  • A study by Verizon stated that 99 percent of breaches in 2014 were caused by known vulnerabilities with fixable patches.
  • Strong security protection principles that involve people, process and technology all working together in an atmosphere that prioritizes data security are vital for all of us to protect ourselves, our families and our companies.
  • So what actions can we take today to protect ourselves and our customers? For starters, many companies need to change the way they view security and make it a 24/7 priority. Data security must be deeply ingrained into an organization’s culture, not layered like frosting on a cake but baked in from the start.
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    This article discusses cybersecurity in the hospitality industry. It presents the question of what actions can we take to protect ourselves and our customers which is exactly what we are talking about in this module. It states facts related to security breaches in the hospitality industry in the year 2015.
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Hotel Management Information System - 1 views

  • A hotel management information system, or MIS, helps ensure that all operations run smoothly to provide guests with the best possible experience
  • A hotel management information system streamlines processes and activities
  • As another example of a business information system in hotels, think about restaurants, bars and coffee shops all under the same roof in the hotel. Each needs an inventory system and a point-of-sale system
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  • Choosing the right hotel management information system depends on the organization's need
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    This article emphasizes the importance of management information systems within the hospitality industry. Depending on an organization's need, whether a restaurant, hotel or bar, there are specific programs that can assist the company in streamlining processes and activities. This allows the company to access the companies data to ensure efficient operations. The importance of management information systems is evident even in hotels through the housekeeping department. Per the article, these systems allow for management of workflow, priorities and tasks.
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How Hotels Can Spring Clean Their Information Security Policies Ahead of the Summer Tra... - 8 views

  • Shockingly, nearly a third of hotels (32%) admitted they currently have no known policy for storing and disposing of documents
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    Memorial Day weekend will soon be upon everyone and with summer officially kicks off. This article talks about how hotels can clean up and do better to protect their guest personal information. A few years ago, all major corporation were required to adopt General Data Protection Regulation (GDPR) regulations which helped some hospitality companies. In my current capacity with Marriott International as a Workforce Administrator we were required to schedule all customer facing associates for training on GDPR. Prior to Marriott acquiring Starwood hotel company they had their own data hacking which caused an increased expense for Marriott to let customer know they were doing all they can to stop the data breach and protect their personal information. They also created a dedicated call center for this effort to let guest know that they will continue to put protecting their personal information as a high priority. This article outlines how hotels can prepare for increased guest traffic and protect their guest personal identical information. One of my responsibilities as a Workforce admin is to handle staffing for all of Marriott International Customer Engagement Centers. Employee training on GDPR is required every year for Marriott associates. Training employees on how to better protect guest personal information is more cost effective than dealing with a data breach due to negligence of an absent-minded employee. Guest expect to know their personal information is going to be protected. This allows them to have piece of mind. Leaving a clear and clean area allows for guest to feel that their information is being protected. Imagine walking up to the front desk and finding the previous guest personal information cluttered in view. This will make the current feel their personal information will left unattended and viewable to the guest to walk up causing nothing but anxiety attacks. Unable to enjoy their summer vacation. Guest expect that the overall security of the hotel
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    32% of companies not having a known policy is startling considering that 77% of Americans find it to be important to them. Yet another IT issue the states finds itself behind the curve on.
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    Another point as for the "clean desk" policy goes, it also needs to include stricter policies on securing credit card information. It should not be written down or repeated on the telephone. In an open environment sound can carry and unwanted parties can hear. Cell phones should be stored away from the desk, because cell phones are in itself a potential security breach.
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    Our hotel as well has reinforced the clean desk policy. I remembered the data breach for Marriott it was in most major news channel and at work for several months we had the same questions from our guest requesting more information. As you stated a hotline was created and of of course the most surprising for me was the acceptance from our guest. Main responses were, with the new technology advance world we've coming and going into that is something we all have to face.
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10 Best Event Management Software: Comparison of Popular Tools - Financesonline.com - 1 views

  • In fact, in an etouches research, 42% of subjects admitted technology is challenging to adopt in their business.
  • Tracking tasks for various events can be complicated and confusing. monday.com can help you create a structure and organize these tasks according to priorities, importance, and projects.
  • is an open API, cloud-based platform for event organizers and attendees alike. It lets the former plan and manage events while communicating with their attendees, all from one platform.
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  • makes event planning and ticketing as hassle-free as possible. Once you’ve signed up, you can create an event page where tickets can be bought and guest details can be collected.
  • You can create a seating chart for your chosen venue so guests can select their seats before purchasing their tickets. Moreover, you can offer multiple levels of pricing and easily adjust prices as needed.
  • There are tools for event registration, listing design, ticketing, promotion, fundraising, payments, and more.
  • You can even use social media sites, such as Facebook, for your campaign. Progress can be tracked in real-time, so you’re always updated about the event’s attendees and financial details.
  • Gather is a cloud-hosted event management platform that works well for businesses of all sizes that are looking to organize any event
  • it offers a mobile app that allows them to send inquiries, book events anytime through the booking widget, or plan events
  • Cvent is a comprehensive solution that is resilient to the needs of organizers by industry, role, and even as third-party planners. It has a unique tool, among others, for searching the most cost-effective venue for your event.
  • For freelance planners, this ability lends to them a professional look that justifies higher consultation fees.
  • There’s an analytical feature as well to provide you with deep insights into how your event has fared.
  • Bizzabo comes with a mobile app as well to ensure that managers and staff members can do their jobs on the go.
  • Still, it has an international edition for US and UK events and practically anywhere in the world where there is an internet connection. It has a free app for free events like networking nights.
  • It’s a separate offer that lets you sort people by profession, age, region, and other metrics.
  • Eventzilla excels in pre- and on-site registration and ticketing and deserves a rank in our best 10 event management software list for its downright intuitive yet straightforward functionality.
  • Eventzilla also integrates with top-tiered secure payment channels PayPal, Stripe, Braintree, and Authorize.net. And there’s a post-event survey tool to help you measure your success rate, to improve recurring events continuously.
  • You can also customize the UI to your branding, link it to a payment processor including PayPal and major credit cards, and generate e-tickets that can be scanned on-site.
  • analytics, discount codes, mobile access, and multi-currency, and multi-lingual support.
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    This article goes into detail about the top 10 used Event Management technology systems, going over all of the different features that each offers and how they can be applied to events within the company. It gives a lot of insight on how they are used across the world, and shows that every company big or small has a need to use one of these systems when dealing with events. Without a technological system being incorporated when planing events of any size; it is crucial to have a reliable system to ensure everything is organized.
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    This article is extremely insightful and provides the top technological resources used in event management. These systems are important whether you have a small or large company because they track data and is a great organizational tool.
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The Role of Green Technology in the Sustainability of Hotels Essay - Free Argumentative... - 2 views

  • Throughout the life of hotels— from building construction, operation, maintenance and evolution—the environmental issue is the wasteful consumption of vast amount of resources such as water and energy and accumulation of air, soil and water pollution in a built environment. The unique service function and operations of hotel result to a stronger ecological impact when compared to other buildings used for commercial purposes. (Bohdanowicz, Simanic & Martinac, 2004)
  • It is imperative for hotels to construct buildings, design their facilities, operate, and refurbish structures in a way that causes the least possible harm to the environment. (Straus & Gale, 2006)
  • Protection of the environment through eco-friendly practices by hotels involves a radical change in operations and a long-term impact, which makes this a sustainability-driven strategy
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  • The growing concern over sustainability in the business sector led to developments in innovative environment friendly processes and tools collectively called green technology
  • Green technology enables the eco-friendly practices of business firms.
  • The concept of sustainability emerged in the field of natural sciences in recognition of the scarcity of natural resources and the need to rationalize usage to secure sufficient resources for future generations (Kirk, 1995).
  • The concern of sustainability is ensuring the continuation of the well-being of people and protection of the environment from wasteful use or destructive activities.
  • The implementation of sustainability plans involves innovative methods and tools accessible to hotels and responsive to the multi-dimensional issues including impact of operations on the environment experienced by hotels. Green technology understood as eco-friendly tools and processes or environment friendly products support the successful implementation of sustainability plans in the hospitality industry.
  • 1.      Minimized pollution and rational energy and water consumption. 2.      Respect for culture and tradition. 3.      Community involvement in the hospitality economy. 4.     Consideration of quality instead of quantity in terms of the visitors to tourist destinations. 5.      Economic benefits redound to the community. (Robertson, 2007)
  • In relation to environmental sustainability, there are also considerations for inclusion into the sustainability plan of hotels to ensure that they meet environmental compliance (Butler, 2008)
  • However, even if sustainability planning is a tedious task, the expected outcomes are long-term and compelling because this determines the continuity or viability of hotels, firms whose future survival depends on sustainability (Butler, 2008).
  • 1.      Scale and distribution of operations in a given area. 2.      Hotel demand and means of alleviating the negative effects. 3.      Protection of key assets historic buildings, townscape or coastline. 4.     Contribution to other related areas such as economic development and cultural preservation. (Sharma, 2004)
  • Since the sustainability of hotels spans multidimensional aspects, the contribution of hotels to other areas such as employment or job creation also supports its sustainability.
  • Green technology received recognition as an aspect of human society and therefore part of sustainability. In a sustainability panel of representatives from the hospitality industry, sustainability as a strategy meant addressing today’s needs without adversely affecting tomorrow’s needs (Knowles, 2008).
  • Examples of product enhancement are energy saving appliances and fixtures such as fluorescent instead of incandescent lights or intelligent air conditioning systems that regulate room temperature depending on the presence of its occupant
  • The extent of reduction of waste varies since this could range from minimal to significant decrease in the volume of waste generated, capacity of landfills, and transportation needs. By benefiting the environment, economic benefits also accrue. (Billatos & Basaly, 1997)
  • dopting waste management processes and tools accrues financial, economic, and environmental benefits for hotels.
  • Key to these activities is the ability to harness the full functional value of materials and product components at the least possible additional processing cost for recovery and reuse. (Billatos & Basaly, 1997)
  • First is design of recycling or the cost-effective manner of recovering and reusing materials. The design provides support during the disposal stage to ensure low added cost for recovery. Second is design for disassembly encompassing the methods enabling the minimization of cost in segregating reusable materials. This leads to savings that accumulate when design interventions are made during the stages of material selection and assembly that already separates reusable materials
  • Third is toxics management comprised of the activities of controlling and eliminating toxic materials that are innate components of products such as cadmium or lead. Excessive levels of these toxic materials are hazards to health and the environment. (Billatos & Basaly, 1997)
  • Environmental benefits include reduced accumulation of waste and lesser risk of soil, water and air contamination of toxic production. (Billatos & Basaly, 1997)
  • Pollution prevention involves the elimination of processes in manufacturing that cause pollution. This requires change by redesigning the production process in a manner that prevents the accumulation of harmful by-products or the redesign of the finished products so there would be no use for processes that result in hazardous by-products. The prevention of pollution in production design exacts capital investments but the cost of redesign is deemed less when compared to the cumulative cost of controlling pollution, which would likely increase with new regulations imposing more active methods of pollution control. (Billatos & Basaly, 1997)
  • Green technology as a process and a collection of tools addresses four objectives, which are a) waste reduction, b) materials management, c) pollution prevention, and d) product enhancement (Billatos & Basaly, 1997). There are processes and tools specifically targeting any one, some or all of these objectives so that the appropriate choice depends on the priority of hotels.
  • The technological development of product enhancement innovations is escalating and promise greater functions for business establishments. (Billatos & Basaly, 1997)
  • Utilizing product enhancement technologies influence the sustainability of hotels in terms of savings on operating cost, lesser pollution and waste in the built environment, and value creation for environmental conscious customers (Yaw, 2005).
  • Overall, green technology supports the sustainability of hotels by decreasing a wide range of economic and non-economic costs to support the financial viability of hotels in the long-term and conserving the natural environment on which the hospitality industry depends for the continuity of business. By adopting green technology, hotels gain processes and tools it can use to secure its sustainability.
  • A range of energy saving technologies is available to the hotel industry. These technologies could make hotels green buildings by targeting various areas for energy saving.
  • One is electric heating pumps as alternatives to conventional electric boilers or condensing/non-condensing boilers requiring gas to run. The use of this green technology by a hotel in Hong Kong with a rooftop swimming pool showed a reduction in energy consumption by 26.5-32.5 MWh and a reduction in greenhouse gas emissions by 12,000 kg. When computed over a ten-year period, using this technology would save the hotel HK$226,400 in energy cost savings. The hotel can earn back the cost of adopting this technology in two years. (Chan & Lam, 2003)
  • Building designs able to harness alternative sources of energy comprise green technologies that support the sustainability of hotels. Solar panels continue to gain function in energy saving for hotels (“Building in a green edge,” 2008) although the payback period is longer than expected, the energy saving potential extends to the long-term. The use of building designs that harness natural light such as skylight atriums that do not use artificial lighting during the day are also green alternatives for hotels (Kirby, 2009).
  • Another direction of green technology for the kitchen is the reuse of exhaust heat from the kitchen by harnessing the heat from the exhaust or condensing hot air to produce steam for use in cooking. This is a means of recycling energy. However, this involves the integration of the design in the structure of the kitchen or the building itself, which means greater investment. (Higgins, 2008) Nevertheless, further innovations in this technology could enhance practical value for hotels.
  • In other areas of hotels such as rooms and bathrooms, e-sensor systems and LED lights comprise green technology options. E-sensor systems apply to different systems such as lighting and air conditioning. The e-sensors have the capability to change automatically the lighting or air conditioning settings depending on the area of the room where there are people or temperature changes in the room. LED lights offer greater energy savings than fluorescent lights so this represents the third generation in lighting technology. (Kirby, 2008) Systems thinking in energy management comprise a promising green technology in saving on energy costs (Sobieski, 2008).These technologies are widely available and accessible to different hotels. The energy saving is experienced in the short term and the payback period is shorted. The problem with this is hotel guests tampering with the system leading to added cost for repairs. This means that awareness and information dissemination are important for the effectiveness of these technologies.
  • Another green technology for rooms is the biodegradable key cards. These have the same life span as the conventional key cards except that these are biodegradable or recyclable. (Gale, 2009) These require little cost with high environmental impact.
  • This involves the placement of water treatment plants that recycle water used in baths for flushing in toilets. (Edwards, 2004) These comprise viable and accessible water conservation practices that would contribute savings on the cost of water to rationalize the consumption of water as a scarce resource.
  • One is the conscious involvement of hotels in the protection of the environment since the nature of the business of the hospitality industry and the closely connected industries such as tourism heavily rely on the soundness of the natural and socio-cultural environment for business
  • The other is the investment in environment protection in a manner that secures economic and financial as well as a range of non-monetary benefits for hotels in the long-term (Vermillion, 2008).
  • Energy consumption is also a benchmark of the eco-friendliness of hotels
  • The water conserving technologies provide the process and tools for hotels to achieve this benchmark.
  • Waste and pollution management are also benchmarks of the ecological involvement of hotels.
  • Green technology takes the role as an enabling process and tool for hotels to become sustainable.
  • With hotels competing to maintain its customer base and pull customers to shift to the hotel’s services, green technology could become an enabler for hotels to become competitive.
  • Investing in green technology enables hotels to significantly cutback on operating cost. This enables hotels a wider profitability margin and room to offer promotional prices to attract more customers (Jones, 2002).
  • Green technology has taken a central role in the sustainability of hotels. The concept of sustainability of hotels involves the aspects of environmental protection and business viability.
  • The use of green technology also contributes to the viability of business firms in terms of financial standing and non-financial competencies in the long-term. Going green attracts the niche market of environment enthusiasts that contribute to sales. Using the range of green technologies available would also result in savings from operating costs in the long-term, which increases the profit of hotels and gives them flexibility to invest in marketing activities.
  • It is a sound strategy for hotels to consider green technology as a process and a collection of tools in support of sustainability goals.
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ProfitSword Launches Hospitality Recovery Dashboard to Provide Industry With Insight in... - 0 views

  • its designing of an advanced hospitality market performance dashboard
  • provide hoteliers with greater predictability and clarity over what their own business priorities might be in order to more confidently strategize informed plans that preserve or strengthen revenue-earning abilities
  • the dashboard is able to provide industry professionals with an array of key performance indicators,
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  • by making this information widely available, hoteliers can better determine what actions need to be taken to protect their businesses and ensure a more successful recovery.
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    This article introduces an advanced hospitality market performance dashboard which designed by ProfitSword. Hoteliers can make better strategy and decision through this dashboard.
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The $28 billion opportunity for hotels | PhocusWire - 0 views

  • Ancillary bookings represent a significant opportunity for hotels to add revenue while increasing guest engagement. The airline industry adopted the practice of cross-selling and up-selling trip extras more than a decade ago with impactful results.  How can hotels do the same and best complete their guests' travel experience by offering products beyond hotel rooms?
  • This article will share some of the findings of the new white paper, which show that the majority of business travelers surveyed are very interested in purchasing either on-site or off-site extras. The research also identifies business traveler segments and details the preferences on when, where, and what extras business travelers are interested in buying.
  • business travelers are receptive to offers that will make booking their trip easier.
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  • Hotels that participated in the white paper cited reasons why they do not currently offer ancillary services. Many talked about resources, including a lack of technology to streamline ancillary offerings for both on-site and off-site trip extras. With many hotels having their staff and management doing multiple jobs, hotel management is reluctant to add another task to management’s plate. This highlights the need for digital ancillary technology to address these valid concerns and reduce such effort while simultaneously scaling the operation.
  • managers are focused on perfecting the on-site process, instead of branching out and offering new services to differentiate their brand from their competitors.
  • Hotels, both large chains and independent boutiques, can learn from other companies in the travel sector who have successfully implemented an ancillary sales strategy.  Airlines were quick to offer ancillary services more than a decade ago. Now these non-core services such as priority booking, baggage fees and car rentals make up an estimated US$28 billion in revenue annually for the top ten airlines. This trained travelers to  purchase travel add-on services during checkout, and at other cross-sell merchandising points such as confirmation emails.
  • ancillaries that increase productivity provide value.
  • Trip extras that increase productivity include wifi access, early check-in/ late check out to continue working between meetings and travel. More than 70% of business traveler respondents indicated they are interested in purchasing more than core hotel products such as on-site dining, retail sundries and transportation options
  • Business travelers surveyed were most interested in purchasing off property local dining (36%), access to fitness/wellness activities (32%), and tickets to live shows/ events (31%), while in destination or on the day of service.
  • An ancillary strategy that is managed and implemented, with constant communication at the individual properties, can offer a consistent guest experience across the brand. Off-site ancillary offerings are opportunities for hotels to access more wallet-share for the business traveler’s trip. Offering car rentals, or restaurant reservations through strategic partnerships and additional loyalty points add revenue streams to the hotel, boosting profits without increasing ADR.
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    The article describes how hotels have been late in adopting the cross-selling and up-selling trip extras that airlines have been so successful with over the last decade or so. It also summarizes the results of research done by Phocuswright with iSeatz which found that the majority of business travelers surveyed are interested in purchasing additional on-site extras and off-site extras. The research also found that the hotels that were surveyed cite reasons such as a lack of technology and stretched resources at hotel level as barriers to implementation.
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    The author fails to recognize that the e-commerce platforms developed by the airlines over the past decade have been focused on selling unbundled extras, whereas until recently the hotel e-commerce platforms have been very focused on offering the customer bundled packages and only had limited capability for up-selling and cross-selling.
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11 Ways Mobile Technology Could Change Hotel Experience - 7 views

  • It is opening a variety of delivery mechanisms for personal guest services that are affordable, efficient and easy to use.
  • Hotel Room Keys - Technologies already exist that allow guests to safely use their mobile device as a room key by sending an encrypted signal to the guest's cell phone that is unique to each user.
  • Room Service – With the use of apps, you won't be tethered to your room in order to get room service
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  • Thermostats, Light Switches and more – All-in-one systems already exist, allowing guests to have central control of media, lighting, temperatures and more
  • Loss of revenue from one mobile device inspired change might lead to new and creative ways to reach the hotel's bottom line because of another change
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    Great article summarizing various elements a mobile device can be used for in a hotel. Mobile devices are becoming a priority in younger generations & are often used not just for phone calls, but also text messaging, web searching & games. It's no surprise they are now being used to check in at hotels, pay bills & order room service. Cell phones provide guests a unique customer service that is inexpensive, quick & simple to use. Using mobile devices as room keys is an example that will save the hotel money in not having to purchase thousands of room keys & having to deal with replacement cards for guests. There are several benefits to utilizing mobile devices in the hospitality industry, but there are also drawbacks. Guests may choose to play games on their phone or watch movies on their phone's screens instead of paying to watch a movie on the hotel's television or attending activities offered by staff. This reduces the face-to-face customer service that many hotels are recognized for. It may take away from the hotel's superior guest service if a request does not go through the mobile device or it malfunctions when a guest is trying to enter their room. Whether or not hotel managers like it, mobile devices are becoming popular among guests & should be implemented.
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    Great article, and it will be interesting to see how over time, the industry evolves to adapt mobile technology on property. While it creates opportunities for hotels and guests respectively it will also create opportunities for hackers and those who have malicious intent with the sensitive types of data. As soon as hotels figure out ways to make this work, hackers will figure out ways to crack the system. I think the industry would have to work with cell phone network providers as well as hardware providers to ensure that these devices and transactions can remain secure.
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    This article discusses how technology is changing the experience you have while staying at a hotel, by making it much easier for the guest. The article specifically address 11 areas in which technology is changing the whole experience. First is a mobile wallet, which will make paying the bill a breeze, by wirelessly sending credit card information directly to the hotels computer. Next, how about using your smart phone as a room key, as well as using it as the in room phone, connecting you to the front desk anytime any place. Or using it to order room service, and having it delivered to you anywhere on the property by using your phones location services. Next the article discusses virtual concierge desk, which can be scattered around the property, making it easy to make dinner reservations without having to wait in line. And the last main points that are discussed are controlling the temperature, lighting, and in room entertainment from an app on your smart phone, letting you turn off and on lights from bed, and changing the temperature before you even get back to the room. And one day when you forget your smart phones power cord and think your taking a step back in time, because you cant use any of the new technology, no worries their will be one in the room.
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    Mobile technology is constantly changing the way we do everything. Smart mobile devices dictate how we live our lives and how we travel. Here is a sampling of eleven items that may be drastically different in some hotels of the near future: 1. Currency 2. Hotel Room Keys 3. In-Room Phone 4. Concierge Desk 5. Room Service 6. Front Desk Attendant 7. Printed Hotel Promotional Material 8. Alarm Clocks 9. In-Room Entertainment 10. Thermostats, Light Switches and more 11. Power Cords
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Staying ahead of the curve | Stretch For Growth - 0 views

  • Address negativity and remove barriers swiftly to send a strong message of behaviour expectations.
  • Use the 80/20 Principles to guide you to faster decision–making (gather 80% of the relevant bits of information in the first 20% of available time. The remaining 20% of the data (which would take the remaining 80% of your time to obtain) typically does not substantially improve the quality of your decision.
  • Look for learning in post-project reviews, customer meetings, changes in priorities and mistakes. Learn from these experiences to build flexibility into future approaches.
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  • regardless of rapidly changing circumstances, continue strengthening your team’s core competencies – what they are best at doing.
  • committed to your values, your staff, your customers, etc., but uncommitted preferably to anything that may tie you down or impede agility
  • do what you do well (or better than the rest), but focus your thinking on what your product and services are going to look like within the next five years.
  • Check out industry trends, ensure that mobile technology is being fully utilised in every way in your business and get teams involved in planning a creative future for their respective functions.
  • Staying ahead of the curve in our “disrupted” world requires the combined creativity of everyone in the company – all applying positive energy to generate ideas, inspire change and chart an exciting path towards a sustainable future.
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    This article shows a few important steps to make companies staying ahead of the curve. Leaders can create an environment of trust, tap into the creative energy of their people, master characteristics of agility (speed, flexibility, strengths), stay committed to values, staff, and customers, stay uncommitted to anything that may tie you down, master the short-term, but think future.
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LG Electronics Partners with Hilton Hotels to Recycle Old TVs - 1 views

  • TVs are the largest contributor to electronic waste, which is one of the fastest-growing waste streams in the world.
  • To address this issue, Hilton Hotels recently teamed with LG Electronics to create a TV recycling pilot program.
  • The need for an e-waste recycling solution is urgent. Not only is the waste prevalent, but it’s also toxic.
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  • “Hilton is committed to minimizing waste by providing our properties with a sustainable solution for the proper disposal of their existing TV sets rather than sending them to a landfill where they can leak harmful substances in the environment,” says Judy Pines, director of sustainability and responsible sourcing at Hilton.
  • Working together, Hilton Hotels, LG and GSS recycled nearly 400 older flat-panel hotel TVs from the Hilton Newark Airport.
  • Each recycled TV set was replaced with a new 43-inch Energy Star certified LG flat screen TV. The program was successfully executed in four days and had a minimal impact on guests.  
  • The old TVs were transported to an e-Stewards-certified recycling facility in New York, where they were manually taken apart and sorted into various components. “Parts that cannot be dismantled efficiently are shredded into smaller e-waste pieces and eventually broken down even further,”
  • TVs contain valuable and reusable materials such as plastics, copper, gold and glass and approximately 99 percent of the TV components can be repurposed into new electronics
  • One option is a turnkey solution that includes the installation of new TVs, the removal of old TVs (50 unit minimum), TV programming and transportation to a recycling facility. The second option is for recycling services only and includes the removal of the old TVs and transportation of the old TVs to an e-recycler.
  • In addition to partnering with Hilton Hotels, LG has focused on making responsible recycling a priority.
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    TVs are the largest contributors to electronic waste. Electronic waste recycling solution is urgent because the waste is toxic. LG partnered with Hilton Hotels for a recycling program to efficiently recycle their old TVs without sending them to a landfill or somewhere overseas. Through the program, recycled TVs were replaced with newer 43" Energy Star certified LG flat screen TVs.
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19 Event Trends You Need to Know for 2020 | Social Tables - 0 views

  • Planners should adjust budgets to a
  • nticipate higher rates, and book event space as early as possible.
  • This year’s mantra is “book now!” The longer you wait, the more you’ll pay. Or even worse, you won’t find a viable space for your event.
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  • Planners will try to book events further in advance. This leaves hotels and venues in a pickle: Taking early bookings could mean missing out on higher-value events later.To avoid missing out on revenue, hotels and venues need to segment business intelligently. That way, you can avoid the pitfalls of traditional lead-scoring biases that hurt RFP management.
  • In 2020, brands will invest in events as a marketing channel. In fact, in a recent event marketing survey, 52% of respondents said that event marketing drove more business value than other marketing channels. (Only 8% said it drove less business.)
  • Planners should create ample private meeting spaces and “collision spaces.” Some events do this by providing fewer chairs than attendees. With fewer empty seats, they’re encouraging movement and interaction.
  • Large, minimalist spaces with easily accessible bars are the perfect recipe for a networking event. Venues like this can use the networking angle to promote event space to corporate clients.
  • These attendees blend the worlds of business and leisure. It’s given rise to a new, multi-generational segment that drives destination decisions. (See: our Hotel Market Segmentation Guide for more on this.)
  • Attendees want more control over the event agenda. In fact, 96% of the Social Tables audience believe events are expected to be more personalized than ever.
  • 16. Sustainability will be center stage at events.
  • For proposals, try showcasing multiple event-specific variations. This adds value for the planner by helping them better meet their event objectives, while adding value for the hotel or venue as an upselling technique.
  • According to Billboard, there over 800 annual music festivals in the U.S. alone, and they attract 32 million attendees in total. 14 million of those attendees are (surprise, surprise) millennials.
  • At smaller levels, adding performances to the agenda can go a long way in engaging attendees. However, for larger events, creating a festival-like atmosphere requires access to a variety of spaces that are exclusive to one group.
  • A bigger focus on wellness could revolutionize F&B — replacing beef with the proverbial Brussels sprout.
  • While you don’t need to offer 11 choices for every hour, you can empower attendees to mold the event to meet their individual needs.
  • Sustainability initiatives are your chance to make a positive impact while painting your brand in an equally positive light.
  • Meetings are growing and evolving rapidly, and each is an experiment in applying new methods to find a perfect formula.
  • Industry Performance TrendsAttendee Experience TrendsMeeting Destination TrendsEvent Technology TrendsMeeting Design Trends
  • Demand will continue to outpace supply
  • be dynamic, you have to be flexible, and–above all–you have to be in tune with attendee desires.
    • cleon087
       
      This takes a special person and not everyone can so this.
  • Meetings are growing and evolving rapidly, and each is an experiment in applying new methods to find a perfect formula.
  • predicts 5-10% growth in demand. At the same time, the development pipeline is slowing.
  • It’s also the spontaneous conversations that come with serendipitous networking.
    • cleon087
       
      It's important to be connected because that is what sets you apart.
  • nticipate higher rates, and book event space as early as possible.
    • cleon087
       
      Rates constantly vary and it is important to be up to date and book ahead of time.
  • At the same time, face-to-face time takes a hit — making it a more treasured commodity in our modern world.
  • redict it’ll grow about 2.41% in North America. CWT expects an even higher hike of 3.7%.
  • Planners should create ample private meeting spaces and “collision spaces.” Some events do this by providing fewer chairs than attendees. With fewer empty seats, they’re encouraging movement and interaction.
    • cleon087
       
      I like this idea because it makes people talk to each other and not be seating all the time.
  • Why? Well, take the speed of your current 4G LTE smartphone internet and multiply it by 1,000. (Think: putting the Millenium Falcon into hyperdrive.)
  • For events — especially large-scale events — sustainable initiatives are now the expectation.
  • Fast, reliable WiFi will soon become the norm, opening up new engagement opportunities and nontraditional venues for events.
  • “I think many hoteliers will be unhappy with the significant investments they are making now into cabling that will become obsolete just as soon as 5G launches.”
  • Apps present an opportunity for personalization and engagement at each stage of the event lifecycle.
  • Hotels and venues are developing sophisticated apps that enhance the in-venue experience. Whether it’s Wembley Stadium’s virtual tour guide or Marriott’s sophisticated in-app chatbot functionality, branded apps are adding value in multiple ways:
  • everage lobbies, rooftops, and other communal areas for networking events.
    • cleon087
       
      Depending on the type of the event, is what makes you decide what to highlight about the space or not.
  • Because today, 86% of consumers expect companies to act on social and environmental issues — and they’re more than ready to vote with their dollars.
  • 0% of event planners reported that their jobs require more experience creation than just 2-5 years ago
  • Content:
  • Destination
  • Technology:
  • 90% of respondents stated that event security should still be a top priority for the industry.
  • That could mean avoiding coastal destinations during hurricane season or avoiding certain areas of the city to ensure safety outside of event hours.
  • . Event diagramming software can help in this regard by allowing venues and planners to collaborate on a single source of truth
  • Security is a significant value add and a key selling point in initial communications.
  • you’re providing any personnel, such as security, custodians, and administrators.
    • cleon087
       
      It is also important to put this in your contracts and to initially discuss it as well.
  • ess furniture, fewer seats, smaller portions, less irrelevant decor… you get the picture. A
  • reate a step-by-step safety checklist for execution during on-site setup, and another safety checklist for the day of the event.
  • Less is more when it comes to the material.
  • It’s a movement that stands in direct opposition to the gaudy ballrooms of old
  • Have evacuation plan
  • c, open floor plans that make minimalism a possibility.
  • lassic combinations of whites and greys
  • ewer seats means more mingling.
  • lutter-free to promote a clean, open feel that keeps the focus on content.
  • Hotels, however, may find themselves scrambling to reinvent their event spaces. It could be time to rethink these spaces — along with lobbies and other communal spaces that set the aesthetic tone for the hotel at large
  • Larger chains should look to boutique hotels, which create visual identities that are often more closely aligned with the appeal that nontraditional venues offer.
  •  
    The article talks about major trends in tourism events, ranging from green initiatives through F&B to the 2nd largest reason people go to events is networking opportunities and providing quiet areas where people can network in is a good idea. More events are being planned so it is necessary to book event venues early.
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  •  
    According to the article, in 2020 event planners will have to be more alert and ready. The need for events and meetings is growing rapidly. Due to this, planners need to be more alert and ready to book group event spaces. It would be wise to increase rates to guarantee a profit out of it. Apart from this, planners would need to book months in advance to guarantee a good spot and a decent rate. Planners now need to be open to networking and face-to-face meetings to be able to get good rates, meet more clients, and find good venues to use. A new trend occurring is how people now want their trips or days to be planned out to every detail. Event planners need to be aware to book accordingly and create am agenda for their clients.
  •  
    Like everything nowadays is evolving, also the meetings are evolving in order to stay trendy and appealing for consumers. Meetings are growing exponentially YOY at a rate of between 5-10% according to the prestigious CWT meetings and events company for 2020 (without counting coronavirus). The reality is that the meetings industry also needs to evolve in order to stay in business with the new trends, clientele and times. This list provides 19 trends that every event planner needs to consider to make their event a success, including but not limited to the new demographics in the world (millenials).
  •  
    This article is about 19 event trends that event planners should be informed about. People are expecting different things from events that in the past years where not expected. Trends have changed, for example, it is a trend now to have minimalistic events instead of gaudy ones. Now people also expect creativity out of the event and to have a unique event. People also care about security of the event and fast WI-fi. All these trends are important to know and will continue changing with the years.
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BBC - Travel - Could carbon-removal tech make travel more sustainable? - 3 views

  • As few as 1% of airline passengers participated in voluntary carbon offsetting before virus-induced travel restrictions took hold, according to The International Air Transport Association (IATA), indicating that purchasing carbon “credits” from your airline or a certified carbon offsetting organisation to compensate for your travel emissions likely wasn’t high on your priority list to begin with.
  • The difficulty in accurately quantifying most carbon-offsetting programmes (it’s difficult to gauge, for example, the volume of emissions you’ll offset by contributing to a clean cookstove project, an energy efficiency initiative typically funded by offsetting organisations) hasn’t helped.
  • Could this be the new carbon offsetting?As permanent carbon removal becomes more accessible to travellers through these two schemes, environmental sociologist and University of Southampton research fellow Dr Roger Tyers, who explored carbon offsetting in his PhD, says it may help to bolster the offset industry.“More measurable offsets like direct air capture (either for permanent removal or for creating alternatives to fossil fuels) could lift standards across the whole offset market,” he said. “They might also help shine a light on cheaper and less effective offset schemes that have dominated the market so far, which are often too good or cheap to be true.”Until carbon removal with permanent storage becomes more financially viable for travellers to adopt, other offset providers perhaps shouldn’t be too worried about losing customers. But the founders of Climeworks and Tomorrow’s Air hope that the need for urgent action on climate action will encourage travellers to incorporate permanent carbon removal into their carbon offsetting strategies sooner rather than later.
  •  
    The article describes the travel industry's attempts at carbon-removal and allowing a way for travelers to feel involved in carbon-offsetting
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How Restaurants Can Minimize the Impact of COVID-19 - 0 views

  • This article presents strategies and tips to help restaurants minimize the revenue impact of the coronavirus, and for driving new revenue where possible.
  • make your restaurant as clean as possible.
  • Send a message to your customers that your restaurant is a haven from what’s outside.
  • ...9 more annotations...
  • Lower rates of walk-ins and new bookings mean that you should plan to overbook more than usual.
  • Stay on top of stimulus options
  • Analyze POS data for food cost savings
  • Partner with nearby restaurants
  • In general, make sure your team has a plan in place for dealing with a sick customer. Protecting your employees and making the other customers feel safe remains your number one priority.
  • Even if diners end up going to restaurants less frequently during this period of social distancing, they might still come together for notable calendar events, such as Easter, Passover, Mother’s Day, Graduation celebrations, and so on.
  • Market your restaurant as a safe place to gather.
  • Engaging your regulars is going to be critical during the coronavirus. These are the people who probably already see themselves as part of your community.
  • Offer your community a safe place to come together, get to know them, serve them. You will inscribe a place for your restaurant in your community’s shared history.
  •  
    This article is about how restaurants can use new and creative ways to minimize the impact of COVID-19. Specifically it gives some great ideas and context around cleanliness, flexibility in reservation policies, identifying cost saving opportunities, and unique ways of driving revenue.

https://www.tandfonline.com/doi/full/10.1080/19368623.2020.1788231 - 2 views

started by sabrinajalane on 30 Aug 20 no follow-up yet
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As tech transforms the hotel business, network performance is critical - 3 views

  • he changing demands of travelers that have put technology at the center of the lodging experience.
  • wireless connectivity is what guests desire most
  • well-performing WiFi was “essential to their stay,
  • ...18 more annotations...
  • 89 percent of guests “deciding where to lodge based on free reliable WiFi,
  • access to connectivity is now literally the first thing brands should be delivering to guests.
  • Poor guest WiFi can result in negative guest satisfaction
  • consequences
  • ncluding loss of repeat customer business, poor online reviews, managers not getting bonuses, or worse, loss of franchise.
  • global hotel brands now connect their various branch or franchise locations via a corporate Wide Area Network (WAN) that supports many of the critical tools hoteliers need to both keep guests happy and the lights on.
  • hotel guests have little patience for bottlenecks at the front desk.
  • hotel networks need to support an almost countless number of apps -- from business-critical tools to a guest’s Instagram account
  • f IT can retire their physical legacy network infrastructure, they’ll no longer need to exhaust resources to support hardware
  • drawbacks
  • ack of visibility
  • IT teams lose that visibility when they rely on cloud
  • IT will need a monitoring solution that delivers visibility along each network path to pinpoint the actual cause of the issue and to resolve it.
  • comprehensive network performance monitoring solution
  • any performance monitoring solution
  • is able to account for ALL of the apps leveraging network capacity.
  • This includes the personal apps of guests using a specific locations WiFi
  • breaks down the barriers to visibility across the network where issues hindering performance could be hiding.
  •  
    The article starts off by addressing the most essential desire of the modern traveler, which is well performing WiFi. Based on a study in 2018, 89% of guests decide where to stay based on free reliable WiFi. This makes access to connectivity the top priority hospitality firms should be looking at for their guests. Poor WiFi experiences can lead to negative guests satisfaction which leads to a loss of repeat business and poor guest reviews. Connectivity also plays a crucial role in the operation of the business. As more business applications move to a wireless or cloud base, the need for strong connectivity increases. This allows room for new innovations to enhance the guest experience. A front desk agent can now check someone in on a cell phone rather than a desktop. This enables you to greet the guest at the door and complete a check-in while in route to their room, eliminating the need to wait in the lobby. Another benefit is with the advent of cloud computing, a hotel can reduce their hardware costs by not having to have a LAN at each property. They can run a centralized cloud server that all properties can log into. This also eliminates the need to have dedicated IT staff at each location. A major issue with this though is that IT loses visibility of the local delivery path of the network. This makes it difficult for them to locate and resolve issues that might happen, such as slow WiFi speeds. They are then challenged to develop a network performance monitoring solution that can account for all the apps working off the network, including the guest's, to gain visibility to be able to troubleshoot when issues arise. I think moving to a cloud based system to reduce hardware and labor costs will become standard for large hospitality firms. For brands with thousands of properties, this can be a great way to reduce expenses. There are certainly challenges that go along with this new technology, however I believe the ROI to be greater and I can see these companies m
  •  
    I can see these companies making the initial investments to perfect this method. You already see it in a majority of software applications moving to a cloud/web based system. This helps to greatly reduce hard drive storage needs and makes the programs accessible from anywhere. In this post-covid environment, remote accessibility has become a necessity.
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Hospitality Digital Technology: Challenges, Priorities, and Buzzwords | NextGuest Blog ... - 0 views

  • Today’s hospitality is being transformed into a 100% digital technology-enabled industry powered by online, mobile, cloud, IoT, AI and blockchain tools and applications. Digital technology is making its way into every aspect of the industry: hotel operations, guest services, communications, revenue management, distribution, CRM and marketing.
  • Revenue Management Technology:
  • The future of this technology is the Smart Guestroom which will be completely personalized to guest preferences and loyalty member profile. Hilton Hotels via their Connected Room and Marriott via their IoT Guestroom prototypes are already working on synching loyalty member profiles and preferences with the room experience: room temperature, lighting, bathroom accessories, streaming media preferences, beverages, bedding, and more. Recently Hilton CEO Christopher Nassetta stated: “Imagine a world where the room knows you, and you know your room.”
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Disruption In The Business Events Industry: Rising To The Challenges Of COVID-19 - Cong... - 0 views

  • If there is one subject driving the conversation among meeting and event planners and organisers today, that has to be disruption. In a matter of weeks, the global landscape has changed enormously, and professionals in the meetings industry now face the pressing need to make tough decisions quickly.
  • In this unusual scenario, event organisers are required to reconsider their options and to balance two priorities: on the one hand, it is crucial to uphold the health and safety of staff, sponsors, and attendees; and on the other, it is necessary to meet financial obligations – or at the very least to minimise the losses caused by disruption.
  • Over the past few weeks, a significant number of meetings and conferences have been redesigned as virtual events. If adaptable, this meeting format is probably the best alternative in these challenging times.
  • ...4 more annotations...
  • Hybrid events feature a mix of live and virtual components. In this model, a number of people may be present at a physical location, while the audience at large attends the event remotely. Hybrid events have several advantages: they may attract sponsors who would not have otherwise been drawn to a live event, and if needed, they can be easily modified and turned into virtual events.
  • Professional events have several key functions: bring brand awareness and revenue for the organiser, sharing up-to-date information, and networking.
  • With the current technology, anything from scientific sessions to workshops and exhibitions can be delivered virtually.
  • Do not overlook the social aspect of meetings. Remember that virtual meetings should fulfil two critical functions: circulating information and providing a space for professionals to network.
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Event Technology: The 2019 Guide - 0 views

  • Event technology is any digital tool that helps planners complete tasks pertaining to their work as event organizers. Types of event technology include but are not limited to event marketing software, event management software and mobile event apps.
  • Before event technology, hosting an event was a very manual process. Attendee lists needed to be drafted contact by contact in Excel or on-paper.
  • Today, event marketers have a complex array of technologies to choose from. Everything from marketing to ticket sales to data collection can easily be added to an organized event tech stack.
  • ...19 more annotations...
  • Things like building websites, increasing event registrations, and email promotion are all made possible thanks to event technology.
  • While some event tools require manual data entry, others might automatically capture information for you. Some tools might perform competing tasks while other might actually work better together.
  • consider your business goals
  • Venue sourcing tools are any event technology program that allows event planners to search, browse, and filter through venue options
  • There are many tools for finding event venues and spaces but here are some options to consider:
  • EventUP allows organizers to directly message venue owners. They have a wide selection ranging from corporate event venues to private dinner party spaces.
  • Your event website is an important digital portal for prospects and attendees to get acquainted with your upcoming affair. Important details, registration and ticketing options, and additional marketing materials are all located here. These tools help you create this important piece of your event puzzle.
  • Tools for event registration offer users different ways to increase and facilitate attendee conversions. Some event registration tools specialize specifically in event registration but can integrate with other event technologies.
  • Event agenda tools help attendees learn about, select, customize and navigate their activities during your event.
  • If you want to drive people to your event, you will need a strong event promotion strategy. It also helps to have the help of event technology that was built just for this purpose.
  • email list segmentation and social media leveraging that turns attendees into brand ambassadors.
  • Getting feedback from event stakeholders is made possible with the help of live event surveys and polls.
  • Software integrations are what ultimately create a seamless workflow for your event planning process. There are three main types: open API integrations, native integrations, and third-party integrations.
  • s the competition within the event technology industry has grown, so too has the importance of providing easy to use tools for event marketers.
  • event ROI (51% according to the 2018 Event Marketing Benchmarks and Trends Report). This means that working towards event ROI clarity is a high priority task for many planners.
  • In addition to increasing labor productivity by 40%, organizers will be able to use artificial intelligence to efficiently allocate and spend their time.
  • Choose wisely.
  • Consider market trends
  • Sort through the noise.
  •  
    Event Technology is constantly being innovated in order to keep up with current market trends. AI is now becoming a future trend in event management software but with so many new technologies for events out there it becomes critical to keep up with also considering ROI. User-friendliness for example reflects both the consumer and the event company. When deciding a new product it is important to consider all the strengths and weaknesses of the product.
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7 POS Trends for 2020/2021: Latest Predictions You Should Be Thinking About - Financeso... - 2 views

  • global point of the sale terminals market is expected to reach USD 108.46[1] billion by 202
  • One of the biggest POS industry trends right now is mobile payment transactions which saw a 40.2% year on year growth[2]
  • it’s also important to have a reliable billing and invoicing program together with your POS sale
  • ...30 more annotations...
  • 54% of consumers[4] in the US preferred to use their debit cards to make payments
  • 46% of US consumers rarely use money[4] anymore
  • 45% have security as their top priority. Offering a secure payment method improves the trust your customers have with your business.
  • using mobile devices like tablets and mobile devices to make transactions faster
  • 53% of retailers and business owners are upgrading their POS[3] systems
  • Asia Pacific countries have fully embraced the use of mobile payment methods. eMarketer found that more than 45.2% of China’s population use mobile payment[8] for their everyday use. 
  • 61% of quick-service restaurants in the US have embraced cloud-based POS[5]. In fact, 60% of new merchants are asking for cloud POS[6] rather than legacy POS.
  • 61% of merchants[7] are looking into getting cloud-based POS
  • Cloud-based POS replaces all of that with a single app. Any update will come from the cloud to whatever device you are using.
  • you can make the transition to the cloud-based system slowly
  • Most cloud-based POS can integrate with the programs that your business is already using
  • Accepting mobile payments for your business is easy. It mostly consists of scanning codes or tapping the smartphone on the terminal and authenticating the transaction
  • Mobile POS offers convenience as it takes the point of sale system to the customer, rather than the other way around
  • Accepting mobile payment methods allows lines to move faster and gives your customers a sense of satisfaction
  • Mobile payments are safe to use. A lot of these systems are EMV compatible and use the latest secure credit card processing technology to protect you and your customers
  • 15% of businesses in the US are already using AI-enabled POS
  • Prevent fraud and ensure customer information is secure through an AI
  • AI can personalize a customer’s behavior and offer relevant product displays based on their past purchases
  • AI lets you know your customer’s buying habits. That way, you can order more of what’s being bought, increasing profits
  • 83% of shoppers are willing to provide their information[11] in exchange for a personalized experience
  • Get insights on what your customers are purchasing more of. This gives you an idea of what they are going to buy next based on their most recent purchase from your store
  • create a comprehensive marketing strategy that can help promote your brand and products
  • present real-time data in an easy to understand format like a graph
  • payment options include smartphone payment options that support RFID like Apple Pay, Samsung Pay, and Google Pay
  • instead of waving the device over the POS terminal, customers will need cellular data to complete the transaction
  • A mobile POS system often consists of a tablet that accepts card, cash, and mobile payment options. Additionally, these systems can also be used as a standalone register for a self-checkout kiosk
  • a reliable POS system, you can easily keep track of everything in your store
  • It can also serve as a digital menu, where customers can input their orders. The orders will be sent directly to the kitchen, encouraging customers to order more
  • Rather than giving the card to a server and letting them run the transaction at the counter, customers can pay from the table
  • retail shops that offer self-checkouts, you can make your mobile POS into a static till
  •  
    The article focuses on trends that companies utilizing a POS system should look at deploying. Bolstered by figures supporting the success of the emergent trends, the article seeks to encourage operators to make the move sooner rather than later. The most prominent trends revolve around more efficient payment access. Customers appreciate the speed and available payment options. Companies are also able to manage customer data effectively and securely while also managing inventory and marketing. AI integration is also a forward trend that is allowing businesses to tailor their tactics to each customer individually. Perhaps the most important trend that is affecting other transaction systems as well is cloud based POS.
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Google Beacons: Is proximity marketing ready to take off in 2020? - 0 views

  • beacon technology needed time to mature and there were a number of integration issues that had to be addressed before it could be widely adopted
  • This means proximity marketing will be a priority for a lot of brands in 2020.
  • One of the most ambitious use cases of beacons has got to be Amazon’s cashierless convenience stores, which have opened up across Chicago, New York, San Francisco and Seattle. Amazon Go stores use beacons to remove the queues and checkouts from every day in-store purchases.
  • ...5 more annotations...
  • Unfortunately, the first generation of beacons had a number of practical integration problems.
  • Imagine tourists receiving notifications about the nearest landmarks as they travel around London or shoppers seeing a list of a shop’s best offers as they walk past the store. These are the kind of opportunities beacons make possible and there’s a lot of reason to be excited about this technology.
  • sports brand uses more than 40 beacons across a 41,150 square-feet space in the famous Nanjing East Road shopping district to create a seamless shopping experience. The beacons allow customers to pay for goods using Instant Checkout spaces and collect reserved items from lockers at multiple locations.
  • In a practical sense, this means developing apps with beacon integration quickly becomes unmanageable and this is one of the most important solutions Google Beacon Platform provides.
  • As with any kind of marketing strategy, define what your goals are and then determine how you can use the tools at your disposal to achieve them.
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