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Hotel Technology Is Highly Important Now | .TR - 0 views

  • COVID-19 FORCES BUSINESSES TO INVEST IN HOTEL TECHNOLOGY
  • A health crisis that quickly turned into an economic crisis, COVID-19 has a particularly strong impact on tourism and the hotel industry. After the pandemic, hotels will need to find new techniques to limit their losses and make up for lost profits. Innovative hotel technology and investments in customer relations may be of great help.
  • Normally, 98% of visitors leave a hotel site without making a reservation
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  • Booking Options Remains Available
  • Offering flexible terms and conditions in their booking engine or the possibility of cancelling their stay by leaving a deposit will reassure the traveler and ensure the hotel's cash flow.
  • Thanks to a price comparison widget on the hotel's website (vs. the price on OTAs), the visitor will be able to see live that he or she will get a better deal by booking on the hotel's official website.
  • Live Chat
  • Chat hotel technology is a good communication channel on websites.
  • Although there are robotic chats, having a human on the other side of the screen becomes almost essential right now as visitors are looking for real contact.
  • A live chat will make the booking process more fluid and personalized.
  • During this rather special period, it will also be an effective means of reassuring customers about the hygiene measures and precautions put in place when business resumes.
  • Social Networks
  • During this period of crisis, social networks are useful to show that the hotel's teams are ready for the resumption of activity by showing, for example, the "backstage". It could also be a good idea to show that life is resuming post-confinement, by presenting local mini-guide highlighting activities in the surrounding area.
  • Means of Payment
  • Offering flexible means of payment allows an optimization of the entire purchasing process: combining two means of payment (gift card and credit card), PayPal... The more numerous and flexible they are, the less likely visitors will abandon their shopping basket.
  • Setting up a Call Center
  • Setting up a call center makes it possible to delegate incoming calls and maximize reservations by putting customer relations at the forefront. The DNA of the hotel business is the "service", and today's travelers are looking for quality support from the moment they make a reservation.
  • Emails, Emails
  • Emailing is an excellent way to keep in touch with the traveler, as long as it is not abused.
  • Emailing is a good way to communicate about a destination by offering packages or gift boxes including accommodation and activities. For example, a city hotel can offer a package of "3 nights stay and 3 visits to the historical monuments of the city".
  • During confinement, it is essential to build customer loyalty and to advise customers in order to maintain a bond
  • When business resumes, it will be necessary to prioritize customer relations. Hotel technology will be the tools that will enable the offer to be personalized and make a difference to over-solicited travelers. The season will be short this summer for hoteliers, who will have to redouble their efforts to attract travelers.
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Why Hospitality Leaders Should Reevaluate Their Information Security Policies to Regain... - 0 views

  •  Nearly one in three (31%) hospitality companies said they do not have a policy in place for storing and disposing of confidential information on end-of-life electronic devices, and 19% don’t have a policy for storing or disposing of confidential paper documents.
  • With nearly a quarter (23%) of consumers reporting they would take their business elsewhere following a data breach, hotels
  • More than two in five (41%) hospitality businesses say they believe it’s likely their organization will experience a data breach in the next five years, and 44% believe the source of that breach will be human error or accidental loss by an employee or insider.
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  • More than half of Americans (60%) believe that their personal data and information is less safe and secure than it was 10 years ago, which may be why nearly all (93%) hotel owners feel like they need to do more to show employees and consumers how they are protecting personal information.
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    Almost a third of hospitality companies have reported that they do not have a policy in place for storing and disposing of confidential information. In that same group another 19% reported that they don't have policy for storing or disposing of confidential paper documents. This is a alarming because most hospitality companies have to store consumer information. Nearly 23% of consumers reported they would take their business elsewhere following a data breach which should be a walk up call in the industry to improve their current security. What is even more alarming 41% of hospitality businesses say they believe that their organization will experience some form of data breach in the next five years.
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    The security of data in the hospitality industry is now more and more important. Although some hotel owners may not keeping it in mind as an important issue, a large percentage of hotel guests feel concerned about it. This discrepancy should be a wake-up call for hoteliers. Organizations can do three things to minimize risk: update security policies, train employees better, and regaining customer trust. Current statistics provided evidence that these three aspects are all important and can be improved.
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Tips for maximizing your hotel's visibility on the GDS channel « Sabre Hospit... - 0 views

  • 5) Hold rates and utilize added amenities
  • 4) Start GDS Media for future travel dates only
  • 3) Use two versions of creative in your ads
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  • 2) Target ads to domestic agents without travel restrictions
  • 1) Update traveler safety and cleanliness certifications
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    Although the hospitality industry has experienced a major impact due to thr COVID-19 hotel booking are still rising. Hotels need use GDS which is very improtant distribution channel increase visibility and improve revenue. This artile shares some tips for how to maximizing hotels visibility on the GDS channel
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How Hotel F&B Pivoted in Response to COVID-19, and What the Future Holds | By Court Wil... - 0 views

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    This article focuses on the impact of the Covid-19 pandemic on the hospitality industry, with a critical look into the approaches that hotels F&B have applied to combat the new challenges. It is apparent that businesses in this industry have been adversely affected by the fact that they are no longer allowed to host customers, and some have even been closed down. The main challenge is that the businesses have also had to adjust their operations, with respect to the provision of an environment where there is minimal contact between customers and the employees. This article reveals some of the feasible approaches that have been applied by some of the businesses to ensure they continue serving their customers. Some of the strategies include the development of contactless food delivery options, providing gift cars and certificates to entice the consumers to purchase discounted offers, and promoting online ordering for food and other products. "Since most governments are prohibiting food and beverage outlets from opening fully for dine-in guests, contactless food delivery options have gained momentum." (Williams, 2020). Such innovations are bound to be the only way for the players in the industry to survive. However, they also need to embrace the fact that they have to lay off most of the workers and to repurpose some of the facilities. The hotel industry has to continuously embrace the challenges being presented by the restrictive laws meant to enhance the safety of the people by preventing the spread of the viral infection. The amicable solutions should be the diversification of products and services to meet the new needs of the target markets, while also ensuring that the entities are not operating at a loss.
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Hotel Distribution - Why you need to be "agile" as a hotelier « Sabre Hospita... - 1 views

  • The need for agile hotel distribution is more important now than ever, as the hotel industry continues to strategize and map out roads to recovery across every segment of the market amidst Covid.
  • We, as an industry, should look at this as an opportunity to better position ourselves, while thinking about both short- and long-term distribution strategies.  Hoteliers’ abilities to quickly move – and fail – then pivot, will help lead the way for our industry’s recovery.
  • Instead, what does come to mind is the brain power and wealth of tribal knowledge that hoteliers will need to leverage over the next few quarters and years to optimize revenue.
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  • The first step in getting your organization to wrap their heads around an agile distribution framework is getting buy in from leadership and owners. For any agile strategy to be successful, the organization must require patience and execution across all levels of the organization.
  • Your goal is to build distribution and channel strategies for profitability. Hoteliers should look at net revenue per available room (Net RevPAR) or gross operating profit per available room (GOPPAR) instead of RevPAR when making this analysis.
  • hoteliers should analyze the total cost of a direct booking by including costs of loyalty programs, website development and maintenance, marketing and social media campaigns, and call centers.
  • the who, where and when, but to truly optimize channels for profitability, you must get the “why”. The “why” offers insights on path-to-purchase behavioral data and conversion metrics, which allow customer segmentations for a profitable and deliberate distribution strategy.
  • hoteliers should look at the full contribution from each channel and prioritize channels that bring guests with the highest ancillary spend – think Total Revenue Management.
  • Hoteliers that stay agile and attentive on pulling the inventory levers within their distribution and channel strategies will lead the way (and lead with rate) to recovery.
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    This is an informative article, published by Sabre, on how to utilize certain technologies and stay agile during Covid-19 in the hotel business. It emphasizes how to keep and maintain a hotel during these trying times. Never stopping trying to improve and to keep an eye on all aspects of sale, occupancy, and position in the GDS. It's important to keep everything in the perspective of short and long term solutions.
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Hotels: Are Your Cyber Defenses Ready for 2021? | Hospitality Technology - 0 views

  • Two of the top five biggest data breaches made public in 2020 were at hotel chains. Attackers stole personal information including names, emails and addresses from 5.2 million guests at Marriott and 10.6 million guests of MGM Resorts.
  • To ensure a swift recovery from COVID-19, the hospitality industry must shore up its cybersecurity protections — or risk more headline-making breaches in the future.
  • Risk is especially high at hotels because attackers have multiple points of entry.
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  • Breaches undermine hospitality brands’ reputations and erode customer trust. Eighty-one percent of consumers will stop engaging with a brand after a breach, according to a 2019 study.
  • When it comes to cybersecurity, companies today have two options: Defend the fort or devalue the data. The former is the more traditional approach. By strengthening the digital “walls” around your data — via firewalls, intrusion detection, 24/7 monitoring and other security protections — the defend-the-fort approach works to keep attackers from accessing your systems at all.
  • However, one of the biggest vulnerabilities may be on the hotel grounds themselves.
  • hotels have multiple point of sale (POS) terminals across different locations, from the front desk to restaurants, all of which are connected to each other. If a POS device is not properly secured, attackers can use malware or other attack vectors to steal clear-text credit card numbers and other data.
  • POS attacks remain one of the most common causes of data breaches in accommodations and food services.
  • Guests may share their credit card numbers with the hotel in advance via a booking app or website, opening up the possibility of web-based attacks. Loyalty programs are another source of online vulnerability, with an estimated $1 billion a year lost to account fraud and related crimes.
  • One important and underutilized aspect of cyberdefense is employee training.
  • Make sure your employees use strong passwords and know how to spot fraud and spear phishing attacks. You may also want to limit employee access to confidential data, so if an account gets hacked, private guest information doesn’t go with it
  • You should also make sure your software is up to date with all security patches, as attackers often exploit known weaknesses in programs. Isolating POS devices from the rest of the network can also limit the damage from malware infections at that entry point.
  • it’s unlikely that even the strongest digital “walls'' will prevent all incursions. Defenses are important, but the ever-changing nature of technology means that new, hard-to-catch vulnerabilities will pop up all the time.
  • important to devalue your data, rendering it unusable to attackers who gain access to your systems. One way to do this is to implement point-to-point encryption (P2PE) by encrypting payment information from the moment it enters your network at the POS
  • Encrypted data is unintelligible to anyone who doesn’t have the right digital key. Implementing P2PE is the only way to ensure that clear-text payment data doesn’t fall into the hands of attackers targeting POS systems with malware.
  • Data that’s stored for the long term, like passport information or credit card numbers saved to a loyalty program, can also be devalued through tokenization. Data that’s tokenized gets replaced with an alphanumeric pseudonym, so the actual sensitive information isn’t stored on your servers. This method helps secure guest information beyond the initial transaction at the POS.
  • Hotels that reckon with their security vulnerabilities now will protect themselves from fines and other fallout from data breaches as business rebounds. They’ll also build deeper, more trusting relationships with customers by keeping their personal information secure. By strengthening security protections and devaluing their data, hotels can set themselves up for a brighter future. 
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    This article describes the vulnerabilities in the security systems of the hotel Industry. The POS system was recognized as one of the most vulnerable areas that are more targeted by hackers. This is due to the multiple stations where the POS systems are located on the premises of the hotel. Likewise having POS systems independent of the hotels security system left the system open to hackers. Two options to defending the cyber-defense, are digital walls and employee training. Digital walls works by keeping hackers from accessing the systems. Although even with a strong firewall it is recommended to implement point-to-point encryption (P2PE), this encrypts payment information of guest. the other is tokenization. This uses alphanumeric pseudonym to protect data stored for long periods of time. Another way to prevent cyberattacks is employee training, encourage the use of strong passwords an dhow to detect fraud and phishing attacks.
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Reopening Las Vegas: Casinos, businesses open amid protests, COVID-19 - 0 views

  • It was set for launch on Tuesday morning, two days before casinos planned to end the coronavirus shutdown and open doors to visitors for the first time in almost 80 days.
  • demonstrations resulted in hundreds of arrests
  • things changed again when another violent night of unrest left a police officer shot in the head and a man dead outside a courthouse. The commercial was shelved
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  • Because of the passion and sensitivity and pain our community was feeling as well as every community in the country, we thought it would be more appropriate to show restraint."  
  • With intel from the Las Vegas Convention and Visitors Authority, Vassiliadis monitors room occupancy rates, bookings and visitor numbers at McCarran International Airport. The data, he said, has been promising – but nowhere near pre-pandemic levels.
  • MGM Resorts International is only booking 30 to 35 percent of available rooms at the reopened Bellagio, New York-New York and MGM Grand.
  • “While it was different, it was safe, it was fun, and it’s still the Vegas I know.’
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    Las Vegas casinos delayed their anticipated reopening by several days due to civil unrest and protesting. Digital marketing including a new ad campaign was ultimately pulled due to the heightened sensitivity surrounding recent events. Once the strip was eventually allowed to reopen, preliminary data was promising, but nowhere near pre-covid numbers, and capacity at resorts like MGM was being kept under 35% for the time being.
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Hotel digital transformation in the aftermath of coronavirus | PhocusWire - 1 views

  • The hotel industry has experienced its share of crises, including economic downturns, terrorism, and natural disasters, but nothing has shaken the hospitality sector quite like the COVID-19 pandemic
  • While hoteliers make decisions about layoffs and closures, hotel technology companies are grappling with emerging trends that will shape the future of the industry. 
  • In this article, we'll discuss six long-term trends that coronavirus has accelerated. We’ll connect these trends to technologies that are likely to see a surge in popularity in the aftermath. 
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  • this time will undoubtedly accelerate the long term trend towards digital transformation in hospitality in a variety of ways that will create a stronger hospitality industry in the medium to long term.
  • n the past, hoteliers might not have given much thought to managing their hotel from afar, but during this crisis, it became evident that technology solutions that employees can access remotely are crucial to keeping operations on track. 
  • loud-based property management systems enable hoteliers to manage their properties entirely off-site, from man
  • aging reservations to setting rates, in contrast to older local-based systems that staff can only access on hotel computers
  • cloud-based guest messaging systems allow hoteliers to communicate with their guests about reservation changes, cancellation policies, and refunds - all without setting foot on property.
  • Rehiring and training staff can be costly and time-consuming, so a savvy hotelier will look to digitization of SOPs via task management software, engineering software, and internal communication platforms to streamline the process.
  • We’ll surely see hotels reaping the benefits of leaner and more efficient operations for years to come when they realize opportunities to cut costs.
  • Hoteliers can reduce their expenses by switching payment processors, cutting vendors who charge high upfront integration fees and more
  • The only way to be this fast is to automate the revenue management process.
  • we anticipate that when the storm passes, we’ll see a rush of innovation and creativity coming from travel technology companies who can adapt to these six emerging trends.
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    This article is interesting because it hits directly at the hotel industry and how the coronavirus has affected them in a negative and positive way, Yes, it has placed a temporary standstill for them and has caused plenty of layoffs and furloughs, but hoteliers are taking this downtime to brainstorm about the future of the hotel industry. How this forced remote work will make them create a more technological approach to their systems in order to ramp up sales and turnovers.
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    I read you comment before I read the article and I was SURE there are no positives to this pandemic. However, you are so right! This time off allows companies to prepare for a major comeback. And, allows companies to prepare for where the industry is heading. I appreciate that the article talked about long term trends that COVID-19 will shape for the future of the industry.
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Eating out after COVID-19: OpenTable diners weigh in [INFOGRAPHIC] - Open for Business - 0 views

  • The proportion of people in the US ordering takeout once a week or more for dinner increased 72% in April compared to pre-COVID. Numbers are up globally, too – 59%. 
  • The proportion of people ordering delivery once a week or more went up 62% compared to pre-COVID in the US.
  • In the US, the proportion of folks who cook at home daily is up 17 percentage points from pre-COVID rates.
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  • When it comes to dining out, US respondents are most excited about visiting restaurants with the people they are currently social distancing with (55%). 
  • Survey respondents in the US largely agree about what will make them feel safe eating out again: 72% said it’s “extremely important” to see strict cleaning policies. 
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    This article gives a snapshot of what a large grouping of diners say will help them feel safe again to go out to restaurants. Specifically, it shares some great data around takeout vs. delivery percentages as well as cooking at home. It also outlines what measures are most important to consumers and what will really excite them to dine out again.
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Disruption In The Business Events Industry: Rising To The Challenges Of COVID-19 - Cong... - 0 views

  • If there is one subject driving the conversation among meeting and event planners and organisers today, that has to be disruption. In a matter of weeks, the global landscape has changed enormously, and professionals in the meetings industry now face the pressing need to make tough decisions quickly.
  • In this unusual scenario, event organisers are required to reconsider their options and to balance two priorities: on the one hand, it is crucial to uphold the health and safety of staff, sponsors, and attendees; and on the other, it is necessary to meet financial obligations – or at the very least to minimise the losses caused by disruption.
  • Over the past few weeks, a significant number of meetings and conferences have been redesigned as virtual events. If adaptable, this meeting format is probably the best alternative in these challenging times.
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  • Hybrid events feature a mix of live and virtual components. In this model, a number of people may be present at a physical location, while the audience at large attends the event remotely. Hybrid events have several advantages: they may attract sponsors who would not have otherwise been drawn to a live event, and if needed, they can be easily modified and turned into virtual events.
  • Professional events have several key functions: bring brand awareness and revenue for the organiser, sharing up-to-date information, and networking.
  • With the current technology, anything from scientific sessions to workshops and exhibitions can be delivered virtually.
  • Do not overlook the social aspect of meetings. Remember that virtual meetings should fulfil two critical functions: circulating information and providing a space for professionals to network.
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4 Options for Meetings & Events in the Wake of Coronavirus - 0 views

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    COVID-19 has affected the way in which we interact with one another. Although it is uncertain as to when we can begin to have planned events, there are four options this article suggests to have meetings and event. These options are to go on with the show (with some changes), take your in-person event online, postpone your event, or cancel your event. -Planners must consider the crowd density, venue layout, the number of participants, and the age of attendees when making critical safety decisions. -Communication is key in virtual events - changes should be communicated with attendees, speakers, exhibitors and other stakeholders. Address their concerns. -Encourage your speakers to spruce up their presentations to make them more interactive in virtual meetings. -Postponing your event allows planners to continue to sell tickets and build hype around the event, and thus is less costly than outright canceling your event. -If you postpone the event you may see a decrease in event attendance (keep in mind costs) and you may have difficulty keeping the same venue/time. -Event cancellation insurance is insurance that protects event expenses and revenues against the risk of unforeseen circumstances beyond the planner's control and generally includes, cancellation, relocation, postponement, or abandonment.
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The New Hotel Stay: Welcome Back - 0 views

  • For hotel executives seeking to survive (and thrive) in a post-COVID-19 world, there are practical solutions—both short-term and long-term—that can add joy back into the hotel guest experience.
  • They require the designer to really understand how users will move into and out of these spaces and interact with them.
  • Immediate fixes, such as six-foot spaced tape on the floor and acrylic panels at check-in, are both inelegant and temporary.
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  • designers must become leaders in finding creative, hygiene-driven solutions with attractive, budget-conscious, non-porous, non-transmitting and sustainable materials for future crises
  • the guest could experience a physical cleansing with UV-C light (400–470 nanometers (nm), an antimicrobial against numerous bacteria) as well as a metaphoric one, an abstracted feeling of rebirth and joy due to the use of art, music, lighting, and planting.
  • The UV-C light fixtures that can be programmed to activate when a guestroom, elevator, cab or corridor is unoccupied may soon become standard design practice
  • As hotel operators navigate the new normal, expect to see innovations in hotel welcome packages. Especially with limited staff, hotels will need to rely on visual cues that indicate and reassure cleanliness.
  • A brightly-colored seal on the room’s exterior door or towels wrapped in clear wrap to show items have been cleaned and hygienically packaged
  • next phase of guestroom should integrate separately-zoned HVAC supply and return HVAC systems, which have the ability to immediately evacuate air from infected rooms. To make the guestroom bathrooms ideal for privacy and infection control, restroom exhaust systems should be inspected and made to filter out air continuously.
  • Guestrooms worldwide are shrinking because space is expensive, which presents a challenge to designers looking to optimize already small spaces in line with social distancing guidelines.
  • Technological improvements to touchless entry doors, smart HVAC systems, and room lighting will occur, as information will now be imparted to the guest via phone or touchless television system. Smart spaces are not a new trend. In fact, a MarketsandMarkets™ report reveals the global smart home market size is expected to grow from $78.3 billion in 2020 to $135.3 billion by 2025. As more and more consumers rely on smart devices and sensors like Alexa and Google Nest, hotel businesses will need to adapt the same contactless technology solutions to their guestrooms and common spaces.
  • Elevated experiences to increase joy might include innovations in higher-end materiality, comfort, spa-quality guest baths, interactive workout systems, in-room workout equipment, and elaborate mood lighting systems. In the manner of the guest experience, the hotel needs to remain a peaceful, calm, and safe alternative to the more urgent, chaotic world outside.
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    This article addresses how hotel design must change to be successful in a COVID/Post-COVID world. The emphasis the last few years has been on meeting spaces and smaller square footage in guest rooms, but with social distancing those wonderful new high-tech meeting spaces are empty. More guests are having to use their hotel rooms as a place to sleep, socialize, be entertained, and even work out. First impressions are crucial in all aspects of life including hotels meaning adding things like UV-C- lights can help to make guests feel safe and rejuvenated. Also we must redefine the guest "room" experience, such using Smart technology and intelligent room design.
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    Staicoff (director of Oculus Inc.) stated that the covid-19 epidemic emerged as altering the settings of multiple organizations from healthcare facilities to the corporate ambiance. The designers created various changes in hotel infrastructure to meet the criteria of social distancing in the pandemic. Recently, the AEC (Architecture, Engineering, and Construction) business elevated to provide technical and innovative solutions to control the spreading of infections with physical distancing. Also, the emerging AEC technologies encourage check-ins and elevators of the hotels to be compatible with smart solutions. The intervention of "Zone of Calm" and UV-C light impresses the guest to ensure that the hotel is reliable, safe, and caring. UV-C light is an antimicrobial technology with a unique fixation of light, music, and art to influence the people. The describe that multi-use facilities (housekeeping, room service, laundry, remote control, menus) have been eliminated for safety features. Visual indication facilitates cleanliness in diverse settings. The coordination of hotels with hygienic corporations enhances responding protocols to prevent infection. The structure of guestrooms are preferred from the perspectives of reducing OA (outside air) and EA (exhaust air), but the approaches are costlier practices to meet the demands of the pandemic. The intervention of "separately-zoned HVAC supply and return HVAC systems" acts as a filtration tool to remove EA from infected rooms and control the spreading. Usually, guestrooms are created for multi-functional management, but the guidelines of the pandemic representing constructive and financial challenges. According to a report presented by Markets and Markets, the implementation of smart devices in the markets would double by 2025 worldwide. At a minimum, the materialistic quality is designed considering long-term goals with comfortable and mood elevated facilities.
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How proximity marketing can help the high street | The Drum - 0 views

  • beacons haven’t taken over the marketing world in the way so many predicted, however, some of the world’s biggest brands are redefining the customer experience with proximity marketing - with or without beacons.
  • Amazon is trying to reshape the in-store customer experience with a fleet of Amazon Go stores where customers can simply walk in, pick the items they want and walk right out - no queues and no physical payments action whatsoever.
  • One of the most successful uses of proximity marketing also happens to be one of the oldest, though. The Starbucks mobile app allows customers to place orders, pay in-store, collect rewards and receive custom offers from the biggest name in high street coffee.
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  • shopping habits are changing and online spending continues to increase. Yet, there are parts of the consumer journey that online-only technology can’t fulfil - and this is where retailers need to innovate most.
  • The technology that powers proximity marketing is only going to improve as smart cities grow and IoT becomes a part of our everyday lives. But the technology, in its current state, is already there to redefine customer experiences and the way consumers engage with brands, based on their immediate location.
  • When Apple launched iBeacons in 2013, proximity marketing became the industry’s favourite trend. With the right technology, this hyper-localised strategy was supposed to bridge the divide between online content and offline consumer action but Apple’s iBeacon platform ultimately failed to take off.
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    Module 6: Proximity Marketing This article focuses on the use of proximity marketing in 2020, and discusses how beacons have not taken over the offline and online market like Apple and Google originally hoped they would. Discussed in the article is how Amazon is utilizing proximity marketing in their Amazon Go stores This technology in a COVID-19 world will allow shoppers the flexibility to go outside of their homes and continue to social distance as all payments occur as, " customers can simply walk in, pick the items they want and walk right out - no queues and no physical payments action whatsoever." Similar to Starbucks where guests pay directly on their phones, the proximity marketing market will continue to grow as technology continues to advance. According to the article, "The technology, in its current state, is already there to redefine customer experiences and the way consumers engage with brands, based on their immediate location."
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How Augmented Reality (AR) is Reshaping the Food Service Industry | by echoAR | echoAR ... - 0 views

  • AR is applied in a variety of cases, from streamlining staff training, through visualizing dishes and menus, to enhancing the customer
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  • Restaurants can use AR to present of their dishes, promote their menu, and upsell items by offering true-to-scale 3D visual representations of their food.
  • 19 Crimes has used AR to enhance their wine bottles and provide more information on the pictures of 18th century British prisoners
  • highlighted on their bottle label
  • Bud Light partnered with the Washington Capitals to provide fans with AR games using Bud Light coasters in local bars near the Capital One
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    Coming from a catering and cooking background I was happy to discover how many ways AR is being used. As soon as we started exploring this topic the first thing that came to mind was what an amazing selling tool this would be. Whenever i sit with clients they always ask me if I have pictures of parties we have done and food we have served. Being able to show it to them with a 3D perspective will make it all the more appealing. The goal of your first meeting with a client is to make them excited about what you have to offer and make not decide not to meet with any other caterers! Take it a step further and what an amazing selling tool it would be if you could say take a picture of a persons backyard where the party is being held and you could place a picture of your buffet so they can actually visualize what it will look like. I am very excited about the potential of this technology
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Report by TINT Emphasizes Importance of Authentic Marketing Content for Tourism and Hos... - 0 views

  • The report also considers the impact of COVID-19 on traveler expectation and social media usage, along with "The Way Forward", a framework for the creation and application of social content by travel brands.
    • cingram21
       
      This article is a summary of a detailed report on the status of social media marketing and offers up some really great statistics on the current status of social media and the travel industry
  • he leading User-Generated Content platform trusted by over 5,000 global brands, stresses the importance of using authentic social media and marketing content for travel-related industries as they recover from the global impacts of COVID-19. Travel-centric brands face a "next normal" in a world where social media adoption and consumer expectations have increased exponentially.
  • participation due to pent-up demand after more than a year of travel restrictions and extended lockdowns. Brands should use this opportunity to lay the groundwork for future success by building relationships, and thus brand affinity, with travelers.
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  • - Content created by real consumers and trusted influencers alleviates travel concerns and aids in conversion. 97% of people who were influenced by social media had also discussed a recent leisure trip with a trusted source
  • More than 30% of social media users will make at least one purchase directly through their social platform of choice; meaning that brands with emphasis on social media or digital marketing should also invest in social commerce and shoppable social technologies.
  • brand trust is not only about marketing to the public, but also communicating with current and future employees. Employee Advocacy is taking a step outside of Human Resources and moving closer to Marketing and Communications.
  • Trendwatching indicates six social-driven trends that will affect tourism and hospitality organizations for the next three years: Social Commerce, physical and digital accessibility, hybrid experiences, sustainability, the new Business Travel, and Hyper-personalization.
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How COVID-19 has sped up hospitality technology - Insights - 1 views

  • Not only can this advanced technology provide an attractive and safe service for customers, it can also collect and analyse essential data.
  • Machine-learning, big data and AI systems are already central to an industry shaped by online search engines and booking apps. New developments in these technologies have a huge potential to revolutionise the industry and to help hotels as they recover from the impact of the pandemic.
  • The biggest advantage of developments in machine learning is the ability of businesses to personalize experiences and provide constantly improving, streamlined services and marketing, based on customer data.
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  • There is endless potential in mobile integration not only to help customers, but also to help hospitality businesses to track data, manage revenue, offer new products or improve services. Plus, branded and mobile menu apps have been shown to be effective in increasing customer spending.
  • QR codes
    • wenjieyang
       
      Yes, the restaurant I'm interning at now no longer uses the traditional to-go menu and is using QR codes menus.
  • ApplePay or GooglePay.
    • wenjieyang
       
      Now we can use apple pay to pay in many shopping malls, restaurants, hotels, and supermarkets.
  • Because many of these contactless solutions are also easy, convenient, fast, and integrated with smart hotels and mobile apps, they’ve had the additional benefit of streamlining customer experiences.
  • We are entering a new era of where innovations in technology are bringing exciting new possibilities to hospitality.
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Innovation in event management - a vision of the future - 0 views

  • With video conferencing tools like Zoom and Google Meet quickly becoming part of our daily working lives, speakers have still been able to reach an audience, and conferences have still been able to take place.  
  • One thing is clear for the events industry: it will not entail jumping right back into pre-Covid norms.
  • “Hybrid events are expected to be the norm in the new Covid-19 environment, with a blend of virtual and physical elements, while retaining the ‘live’ aspect that fulfils the need to connect and network,” says Carrie Kwik, Singapore Tourism Board’s (STB) executive director, Europe.”
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  • Therefore, it is critical for our industry to pivot and adapt to new event formats and business models.” 
  • Singapore is well positioned to pioneer these new models.
  • According to Singapore’s Economic Development Board, the city state plays host to 59% of the Asian regional headquarters of multinational tech companies.
  • ttendees could be given an RFID token that blinks red when a person breaches safe social distancing guidelines, while movement tracking could take place via beacon or Bluetooth technology. 
  • For this reason, STB is developing a suite of initiatives to help tourism businesses in Singapore build the capabilities they need to succeed in the digital age.  
  • As digital/virtual becomes a key feature of many events in future, a successful venue may be one that can adapt its physical spaces and technological bandwidth to embrace this feature.” 
  •  
    This article covers how Singapore is one of the leading countries in innovation when it comes to event management. It goes into discussing the new normal and how the Singapore Tourism Board's reacted to it. In addition, there is statement explaining how Singapore's largest venue is now being used as a hybrid broadcast studio. They have taken this time during the pandemic to pilot innovative schemes and use it to not only adapt to the current crisis but also think ahead to the future of events. With that said, COVID-19 has pushed for for a flow of disruptive innovators in the event management industry. This is shown in the hybrid version of events.
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Hotels using robots for delivery, cleaning amid COVID-19 pandemic - 0 views

  • One surefire way to ensure you can socially distance during your stay is to have a robot deliver items to your room.
  • Rosé can bring you anything, either in-house or via a complimentary shopping service
  • The robot is sanitized after each delivery.
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  • For guests who prefer contactless deliveries
  • You may be wondering if Rosé replaces staff members who might otherwise be delivering items. That's not the case: The robot can't carry luggage, make beds or take reservations.
  • Each hotel at the properties had a robot available before the pandemic, though now they are much more popular
  • They can assist with hotels' intense cleaning regimens, given new guest and industry expectations for cleanliness.
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    Before, the 2020 pandemic, some hotels have already had robots incorporated into their hotel but it was more for entertaining purposes. Now they have become popular due to the pandemic. They help with social distancing by delivering guests their towels, pillows, foods, etc. They also assist with cleaning by using a super sterilizing blast. It is an expensive investment but worth it since it will become the new norm.
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The forces behind enterprise cloud spending trends | InfoWorld - 0 views

  • However, most companies soon turned bullish on cloud’s role in the new normal of remote work and virtual cloud-based IT. They ended up being right.
  • New forces are at work that will drive the velocity of cloud spending quarter to quarter, and most of those forces are not yet well understood. 
  • The pandemic has highlighted the strategic advantages of cloud computing because cloud can reduce or eliminate many of the risks around the pandemic.
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  • Typical reductions in traditional compute spending are unrelated to those traditional systems being replaced by cloud hosting or software as a service
  • For example, cloud can remove applications and data from enterprise data centers that were vulnerable to quarantine restrictions that companies experienced early in the pandemic.
  • The cloud will continue to grow, although the rate of its growth will vary according to shifts in market priorities
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    The article highlights how global spending on cloud infrastructure has recently picked up since the beginning of the pandemic. Due to COVID-19, many individuals work remotely and there is a bigger market for virtual cloud-based IT. The pandemic has shed light on the strategic advantages of cloud computing. Each quarter, cloud spending will increase but researchers are still studying the forces behind the changes of the velocity of cloud computing and the rate of growth.
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