Hotel Technology Is Highly Important Now | .TR - 0 views
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COVID-19 FORCES BUSINESSES TO INVEST IN HOTEL TECHNOLOGY
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A health crisis that quickly turned into an economic crisis, COVID-19 has a particularly strong impact on tourism and the hotel industry. After the pandemic, hotels will need to find new techniques to limit their losses and make up for lost profits. Innovative hotel technology and investments in customer relations may be of great help.
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Offering flexible terms and conditions in their booking engine or the possibility of cancelling their stay by leaving a deposit will reassure the traveler and ensure the hotel's cash flow.
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Thanks to a price comparison widget on the hotel's website (vs. the price on OTAs), the visitor will be able to see live that he or she will get a better deal by booking on the hotel's official website.
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Although there are robotic chats, having a human on the other side of the screen becomes almost essential right now as visitors are looking for real contact.
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During this rather special period, it will also be an effective means of reassuring customers about the hygiene measures and precautions put in place when business resumes.
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During this period of crisis, social networks are useful to show that the hotel's teams are ready for the resumption of activity by showing, for example, the "backstage". It could also be a good idea to show that life is resuming post-confinement, by presenting local mini-guide highlighting activities in the surrounding area.
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Offering flexible means of payment allows an optimization of the entire purchasing process: combining two means of payment (gift card and credit card), PayPal... The more numerous and flexible they are, the less likely visitors will abandon their shopping basket.
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Setting up a call center makes it possible to delegate incoming calls and maximize reservations by putting customer relations at the forefront. The DNA of the hotel business is the "service", and today's travelers are looking for quality support from the moment they make a reservation.
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Emailing is a good way to communicate about a destination by offering packages or gift boxes including accommodation and activities. For example, a city hotel can offer a package of "3 nights stay and 3 visits to the historical monuments of the city".
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During confinement, it is essential to build customer loyalty and to advise customers in order to maintain a bond
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When business resumes, it will be necessary to prioritize customer relations. Hotel technology will be the tools that will enable the offer to be personalized and make a difference to over-solicited travelers. The season will be short this summer for hoteliers, who will have to redouble their efforts to attract travelers.