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How to Successfully Migrate to Your Next Event Management Software - 0 views

  • Transitioning to a new event management software (EMS) solution can be an exciting, but also an overwhelming experience for event planners. Check out these tips to make your EMS migration a smooth one.
  • If you are in the market for a new EMS provider
  • Maybe you’ve outgrown them, or your tools are no longer working together. Maybe you’re not satisfied with their current offerings or customer service. Or perhaps you simply just want a more high-tech or budget-friendly solution.
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  • there are several important items you should ask yourself before striking a deal and signing a contract.
  • Overall, migrating to new software doesn’t have to be difficult as long as you take the time to cultivate a detailed plan from beginning to end.
  •  
    This article is about migration, tips for companies when transitioning from the old to the new event management software. It talks about the steps that companies should take in all stages of migration. It shows what to consider when thinking about an upgrade for a better system. It guides event planners in the migration process since the beginning, step by step. This article gives tips and guidance helping to identify the perfect software for your company when the company is ready for changing to a better event management system. This article is very helpful!
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Health & Care expo's a great opportunity for event tech - 0 views

  • he Giant iTab company is predicting a growth in demand for event technology and innovation within the medical, health and care industry
  • The event, run by the NHS to encourage better use of smart technologies to enable safer, more secure care for patients, included a variety of digital solutions, particularly app based.
  • “A key part of the event’s agenda was to encourage better use of digital, hardware and software innovation to increase the efficacy of care. The show also demonstrated innovations that encouraged safer data usage and even haptic technology.”
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  • It’s important we show that touch technology of today can be incredibly intuitive and therefore easily adopted by nurses, doctors and care providers
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    Today event technology is on the growth and it is very evident that event technology will be of growing importance in the hospital and heal sector. The reason for this is not only due to the events that are being held, it is because the health industry s focusing on how to integrate technology to help their patients better. They are looking for apps and technology that can increase the efficiency of care that can be used by many different people such as nurses, technicians etc. During this event they used the Giant iTAB to project many of their findings linking event technology and its importance with the importance of technology in the health industry.
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Why Personalization Is the Future of Hotel E-Commerce – Skift - 2 views

  • he hotel industry has an opportunity to transform the direct booking process using website personalization. Doing so can help deliver a more efficient and customized booking experience, resulting in better conversion ratios and the opportunity to further cultivate relationships with guests.
  • Personalization in the hotel industry has ceased to be a trend. Today, it’s an obligation.
  • Back in 2015, American Express Travel reported that 83 percent of millennials would allow brands to track their habits in exchange for a more customized experience
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  • And earlier this year,
  • Deloitte Consulting published the white paper
  • noted that “–truly knowing your guests –what they have told you, what they request, what you have learned, and what should be implied –should yield larger results.”
  • using new technology-driven tools to help them streamline the booking process and create a more seamless guest experience.
  • When potential guests are shopping on a hotel’s website, there’s a clear opportunity before a booking is made for properties to demonstrate the acute attention they’ve paid to individual guests’ preferences. This is accomplished by using website personalization technology, allowing hotels to automatically and intuitively suggest particular room categories, package types, and even rates tailored to each user’s expectations.
  • he results of these improved personalization efforts are numerous, including higher booking probability, increased user satisfaction, and a greater likelihood of repeat visits to the website, leading to better brand loyalty. Taking these steps can even offer hotels a further tool to take more control of their distribution decisions, rebalancing their e-commerce strategies between direct and non-direct channels.
  • Building Loyalty is an Investment
  • over-relying on OTAs for cash customers hurts profitability.
  • Today’s personalization technology can also help hotels to optimize the conversion rates for direct bookings.
  • If this analysis shows that more users are bouncing from the site instead of booking, it may be time to consider new tools.
  • “When users leave a hotel’s website, they’re likely to have forgotten the details after visiting multiple other hotel-related sites,” he noted. As Upneja believes, personalization tools are one method to prevent this. “Appeal to them on the spot with personalized offerings like the right price, the right room category and the right amenities before they can move on.”
  • Personalization tech is increasingly an essential tool to rethink online bookings. But in order for it to succeed, there needs to be alignment between the personalization of the booking experience and the hotel’s curation of more traditional on-site amenities like service and design.
  • That site is available on both desktop and mobile, and in English and Spanish, the primary languages spoken by the hotel’s two main markets.
  • Using IP addresses also enables the Viceroy Los Cabos to personalize resort packages to users in locales suffering from bad weather.
  • “Ideally we want to sense that behavior and adapt the site for them, showing them customer reviews, social media posts, food and beverage photography – things that we know will be a strong call to action for the customer to continue through to making that reservation.”
  • Today’s hotelier recognizes the value that personalization has on the guest experience. The more guests feel that every aspect of their experience was tailored exactly for them, the greater the likelihood that they will spend more on property and return again and again.But in today’s competitive market, truly savvy hotel executives realize that it is no longer enough to only customize during the guest stay. Personalization needs to extend to the booking process, where the right tools give hotels the means to increase conversions, build better loyalty and customize content in order to deliver more direct bookings.
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    On my previous article about Oraculo, the world's first predictive algorithm for hotels, I described how personalization in hospitality is no longer a trend but an obligation. By posting this new article I wanted to dig a little deeper into tailoring guests needs through e-commerce. In 2015, American Express Travel reported that 83% of millennials would not object to have their habits tracked if they get a more customized experience. This strong message has prompted the hotel industry to develop and implement website personalization technology that suggests, intuitively, specific room categories or packages to online lookers. Since building loyalty is an investment, improving the direct booking ratio is now the main goal of the industry. From experience, when I travel I try to stay at the same hotel and book directly from the hotel website. The most important thing to me when I shop around is furniture and bathroom. Although these are not generally specified in detail in room descriptions, the brand I'm loyal to is usually very consistent with my needs. If new technology would give me a more personalized stay somewhere else I would definitely change my membership. I have friends who don't travel much except for vacation and long weekends. They are lookers who go to online travel agencies (OTA's) and bounce from site to site trying to find the perfect place. The article explains this newer technology will be crucial to prevent lookers from bouncing to other websites, and encourage them to book directly from the hotel and avoid OTA's. The idea is to make it so personalized that it will be appealing on the spot. These new technologies not only can tailor room types and resort packages based on IP addresses, but it can customize your TV programming based on your web history. Personalizing the guest experience during the stay is no longer enough. Data shows that in order to build loyalty and make the customer return, personalization has to begin in the booking pr
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    This article describes how personalization of eCommerce can bring better profits, because it is helping guests personalize how they would like their stay. This is more efficient for the guests because it is ensure they get what they want, like if they want to be around certain theme parks, or if they want their rooms a certain way. They even have options where you can fit guests language barriers, like if they speak only spanish they can change the language so spanish speakers can also ensure they have their preferred stay.
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    This article explains the importance of website personalization. Here, vital information is stored for current and future use of consumers. It is important for industry professionals to have access to this information but protect it from reaching outside entities.
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Going livestream: How in-person summits have become virtual events - 0 views

    • yvenisem
       
      My thoughts exactly, there is a missing element
  • So how can a business possibly recreate that kind of experience online?
  • there’s been increased dependency on technology to help support business continuity
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    • yvenisem
       
      I think the reason for this is that many people don't have the funds or time to travel long distances, but this format is much more accessible. Plus, it was free so that helps lol
  • adding that the online event had more than three times the usual number of registrations
    • yvenisem
       
      relates a lot to this week's discussion on relying on tech too much
  • (the virtual conference was free to attend this year, whereas it usually costs upwards of $1,000)
  • created 14 local events in various languages and time zones, with regional heads addressing their relevant markets.
    • yvenisem
       
      This is definitely much more accessible. This can also do well in terms of revenue for future events
  • switching to being an online speaker isn’t quite the same. “You don’t have the body language, you don’t have the eye contact,” she explained.
    • yvenisem
       
      This would be my main concerns in producing events. I feel like ther has to be a personal element to it instead of just looking at people through acomputer screen
  • vents organizers may be encouraged to film their speakers in a way that works better for a small-screen format, instead of the usual “dark room with a very small person,
    • yvenisem
       
      this could be a hybrid thing
  • “While online events might seem less permanent, there’s actually a much higher chance that any misdemeanors or breaches of copyright or online regulation will be captured or stored.”
    • yvenisem
       
      I never considered this, but this definitely has to be something to consider when in something like this
  •  
    One of the main reasons why I chose this article is because my industry is currently seein a huge shift in the way we do things that can either stay or have impressions in the industry after COVID. One of the main concerns when it came to in-person events going online is how we would be able to recreate the same experience. Several large events that see thousands of people had to convert to online platforms. For example, "in 2019, around 20,000 people attended SAP's Sapphire Now conference in Orlando". Imagine 20,000 people logging on to view the same same content an then some! In this case, the event saw larger audiences with "more than three times the usual number of registrations". Granted, the conference was free to attend this year. However, now that this conference was more accessible to people who in normal circumstance would be unable to attend due to time and fianancial constraints, it was a no-brainer that more people would attend. This bodes very well in terms of revenue for the future since if those extra 40,000 people enjoyed it, they would most likely be willing to pay for the service and consider the event and investment. I think the wider topic of the article is accessibility. Before technology, it was harder to bridge the gap between the haves and the have nots. Now that technology is becoming more accessible (in the first world), many are better able to see beneficial information. Not only that, but when considering the "14 local events in various languages and time zones", people are better able to cast wider nets. This article wasn't all good, however. One thing that many people have not adressed that I as an event professional am concerned about is the fact that going online is just not the same. A speaker said in an interview that it's harder to ready body language, which can impact how much a speaker is able to reach their audience. Another thing that has to be given intense consideration is the fact that there can be some legal ramifica
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5 Reasons Why You Need a Hospitality Management System | protel - 0 views

  • The other fact is that competition in the hospitality industry is quite high, even as more customers prioritize a personalized experience. The implication, in this case, is that hoteliers should offer the best possible customer experience to remain competitive in the market.
  • Increased Productivity
  • Training your hotel staff using a hospitality management system is possible because it incorporates user-friendly interfaces, and it reduces the likelihood of making errors too.
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  • It Improves Hotel Efficiency
  • A hospitality management system helps employees identify and manage room maintenance needs faster; it alerts housekeeping staff in real-time when there are early arrivals so they can prepare specific rooms in good time, and it also updates your employees when clients check out.
  • Streamlines Hotel Reporting and Analytics
  • hotel management system will also remember customer preferences, pre-stay, and post-stay communications, in addition to performing an analysis of client feedback, which gives valuable insight to your employees on prioritizing better guest experiences
  • Room and tax reports, night audit, housekeeping, shift audit, departure/arrival, are some of the reporting and analytics details that a hospitality PMS system can generate.
  • Part of the drivers of growth in the hotel industry includes timely and comprehensive reporting, and a hospitality management system can help you achieve this.
  • Better Guest Experience
  • A hotel management system will also remember customer preferences, pre-stay, and post-stay communications, in addition to performing an analysis of client feedback, which gives valuable insight to your employees on prioritizing better guest experiences
  • Better Guest Experience
  • A
  • Enhanced Security
  • Hotel owners can download and analyze data available in the cloud after installing PMS software while enjoying the protection of such information using the latest technology
  • Technology continues to impact various operations in different industries, and the hotel sector is no exception especially with the advent of a mobile app that improves staff mobility and communication within such establishments.
  •  
    The article summarized several reasons and examples of a management system, what kind of benefits should include, and how it can help the owner. The technology is growing fast if we can think out of the box to understand how to use it. The software can be the best helper.
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Gale General OneFile - Document - Smart Hospitality Market Forecasts 2020-2025: Growing... - 0 views

  • North America and Europe have a significant amount of market share in the smart hospitality market due to presence of big hospitality companies which are focusing on moving towards the use of advanced technologies and smart building management systems for efficient energy consumption, reducing operational cost, and providing guests with modern amenities for better services.
  • Regionally, the global smart hospitality market is classified into North America, South America, Europe, Middle East and Africa, and Asia Pacific. The APAC Smart Hospitality market will witness substantial market growth during the forecast period owing to the growing investments by international hotel chains in countries like India and China in smart hospitality solutions.
  • he smart hospitality solutions help in serving the guest with advanced communications technologies that assist them in conducting meetings, conferences, and connecting with associates around the world without any hindrances.
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  • These hotels have increased the demand for smart hospitality services by using more of on-premise and cloud for better management of hotel resources and improved hospitality services. It even helps in reducing operating costs by providing energy-efficient solutions and increases revenue.
  • However, factors such as high initial cost of deployment and lack of technically skilled professionals are hindering the smart hospitality market growth.
    • jalipman
       
      Throughout the article we have talked about the cost cutting bonuses of adding smart systems in hotels. Here they touch on the fact that the actual physical implementation and start up costs are initially very expensive. This could be analogous to solar panels. They are very good for the environment (the hotel) but the initial cost of installation (implementation) makes it difficult to invest in the first place.
  • The rise in the number of smart hotels is driving the segment of software and services smart hospitality. The services are increasingly been used for integration, maintenance, and training.
  • According to the World Bank Data, the number of arrivals of international tourists across the world has increased from 911.85 million in 2009 to 1,442 million in 2018. As such, market players in the hospitality sector are using smart hospitality solutions in order to provide their guests with better hospitality services
  • The software helps in facility & emergency management response systems, building energy management, water management, security management, and parking management which will further reduce cost and save time on these services. This, in turn, will increase the demand for smart hospitality services, thereby positively impacting the overall market growth.
    • jalipman
       
      The smart hotel systems will be able to reach beyond just customer service it will allow better analytics and cost saving methods across all departments of the hotel.
  • or example, in April 2019, InterContinental Shenzhen signed a strategic cooperation agreement with Huawei and Telecom to create the world's first 5G smart hotel. Viggo Smart Hotel is delivering the first true cloud-based smart hotel TV solutions for the global hospitality industry.
  • n addition to this, smart hospitality solutions allow energy-efficient management system. As such, growing environmental concerns and rising focus on CSR among hotel companies is also ramping up the demand for smart hospitality solutions.
  • Global hotel chains are increasingly investing heavily in smart hospitality solutions including in order to improve customers' impressions and satisfaction. Moreover, hotel companies are also adopting smart hospitality solutions as they help to save operational costs and generate more revenue while enhancing their hospitality services to customers.
    • jalipman
       
      Hotels are taking advantage of this point of sale type technology like at grocery stores where you have self checkout. Embracing that they can cut sots on personnel while allowing people the "luxury" of doing it themselves
  • For example, in some hotel, customers can use their smartphones to control the room's environment by way of allowing remotely open and close the window blinds and regulating the room temperature.
  • The increasing number of contractors are teaming up with different tech firms to build smarter hotels with low cost and less time which, in turn, is positively impacting the smart hospitality market growth.
    • jalipman
       
      The increase in number of tech firms investing themselves in smart hotels is actually driving the market itself. Hotels are basing their operations with smart systems due to things like safety concerns from viruses as well as just following the path the hospitality industry has down towards automating these processes
  • The market is driven by the rising internet penetration and growing inclination towards IoT which are encouraging the hospitality segment to offer smart solutions to their customers with the use of digital technology.
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Future proof, defined: 10 things to look for when considering new hotel tech | PhocusWire - 0 views

  • a hub connects best-in-class technologies and thereby ensures that your hotel has a choice of best-in-class technologies today and into the future.
  • A hub like HapiCloud will make your technologies more powerful and connected, ensuring each piece of your hotel technology puzzle is leveraging the data and functionality of the others.
  • but tooling (that has a modular architecture which can be built atop the provided technology) is ke
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  • ok to work wit
  • Look for technologies that provide a code-free interface that can be managed by non-technical staf
  • cloud-connected devices will grow, adapt and change with your hotel’s (or hotel group’s) needs.
  • They’ll enable the personalization your guests expect and the fleet-management tools your hotel operations require.
  • technologies that are agnostic in approach and play well with others.
  • ook to devices that provide the same - perhaps brand standard - features that your guests expect, but in a modern future proof way. A great new example is the Echo Dot with a clock from Amazon
  • A great example of a feature-rich solution in the hotel technology market today
  • s the energy management system from INTEREL
  • has a lot of features - including Bluetooth beaconing - that you may not see the need for today, but, mark my words, you will in the future.
  • Leapfrogging over technologies that clearly have a shelf life is a giant step forward in the quest to protect against future switching costs.
  • Look at the track record of your potential partne
  • Technology is not static, and custom-building a product inherently means continued development costs just to keep up with change
  •  
    the article explores different types of softwares and new technologies that hotels should use to stay up to date with the needs of the guests and help employees perform their tasks better to give a better customer service.
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Hotel tech bosses urge better multi-platform integration | PhocusWire - 0 views

  • The independent report (not put in the field by an existing tech brand or hotelier) from hospitality consultant Josiah Mankenzie found that over 80% of chief information officers, chief technology officers and chief operating officers of hotel brands wanted their PMS provider to concentrate on integrations.
  • Other noteworthy items in the survey included some relief for PMS vendors, with around 70% of respondents expressing they are satisfied with their current supplier.
    • jblan183
       
      From the Property System Management Survey website, it is shown in their survey that out of the 56 persons surveyed, most of them were somewhat satisfied with their current supplier; They are satisfied, but most believe they could have gotten an even better value from other vendors.
  • Half of respondents said supporting integration with other vendors, compared to 15% for growing revenue, 11% for time-saving functionality. Other factors such as mobile usage, security and cost all came in 5% or lower.
    • jblan183
       
      To further clarify this, the 56 persons surveyed say that the most important value provided are the integrations provided, highlighting the necessity as the survey was done when COVID-19 had hit the Hospitality and Tourism Industry hard, creating obstacles to the hotel tech bosses.
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7 Benefits of Proximity Marketing & Strategies - 0 views

  • To identify a certain individual’s location, a marketer might choose to use various mobile location technologies that are available in modern smartphones such as Global Positioning System Technology, Cell Phone Triangulation, and so on. To further enhance the potential of proximity marketing, Bluetooth technologies and WiFi technologies are also utilized broadly
  • There are major retailers that can successfully use proximity marketing. For example, consider Macy’s, which can choose to do it. If they send store maps or coupons or offers applicable for their credit card to their customers nearby, it will fall under this proximity marketing. Not only these, but retailers can also attract people to enroll in their rewards or loyalty programs as well.
  • The real estate business is another sector where proximity marketing can be applied in search of creating high value. Those who are realtors can easily find it out who is in need of new homes, office spaces, rentals, etc., and then show him/her advertisements that will be helpful. In this way, both parties get benefitted.
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  • Last but not the least, proximity marketing is absolutely useful for the ones in the travel business. Business owners in the travel industry display information and details about nearby events rewards related to specific destinations, deals, best accommodation options, most attractive local tourist spots, transport hire farms, etc. to people.
  • Proximity marketing can be beneficial for you in lots of ways. For starters, this is a type of marketing that can help you customize the way you interact with your customers and the types of content that you present in front of them.
  • If you are the owner of a mobile application, then you can use proximity marketing strategies and increase your customers’ engagement with your mobile app. By using geo-tracking you can send push notifications according to the location. 
  • Proximity marketing is really cost-effective, considering the fact that here. In this case, you don’t have to advertise your business to all of your customers. 
  • To build the best interactive app which helps the customers more. Moreover,  that improves more engagement and retains a good number of customers.
  • Improving the app engagement proximity marketing advertising aid to give you the certain convection. Through proximity marketing, you can make proper and accurate camping set up according to the situation so that the audience wants to purchase from the particular brand. Retailers can promote and give more enticing offers and discounts via push notifications. 
  • The key aspect of proximity marketing is better customer experience in one to one. The business app sends personalized messages with better offers to the customer.
  • The average CTR can be high on your app more than 80% if the push notification can be set in a perfect way. The more people say on the app the change is more to improve the selling ratio as well. Moreover, the push notification works better than the Google ads and Facebook to improve the CTR. 
  •  
    The chosen article provides an overview of proximity marketing and its benefits for improved consumer satisfaction and loyalty. Particularly, the article suggests that proximity marketing helps to personalize the consumer experience and provide a sense of connectedness with the brand they are purchasing from. Businesses that manage from a specific location may issue coupons or offer discounts applicable to the consumers within a store to enhance purchasing experiences. Proximity marketing is commonly implemented by hospitality organizations, where various on-site events are arranged or individual purchase-based rewards are offered to consumers. Similarly, restaurants engage their consumers in fun activities and games as well as introduce new discounts and promotions while they wait for food. Real-estate businesses also use proximity marketing to create high-value where need and preference-based homes, office spaces, and rentals are offered. However, advertisers need to be aware of consumer preferences to offer useful and effective personalized services. Geo-targeting is an impactful proximity advertising technique where location data is used to tailor offerings as per the identified local trends and behaviors.
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Proximity Marketing: How It Can Help Your Small Business in 2022 | Beambox - 0 views

  • Mobile technology has transformed the world of restaurant and bar marketing, taking it to new heights of precision and effectiveness that go beyond anything seen before
  • nowadays carries a smartphone in their pocket has changed the marketing landscape beyond recognition.
  • with almost 6.5 billion smartphone users worldwide, there’s simply never been a better time to look into location-based marketing and advertising technique
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  • This tactic has been proven hugely effective for a wide array of businesses and industries, and is especially well-suited for drawing in punters to your restaurant, cafe or bar
  • Proximity marketing hones in on potential customers in your area, and lets them know what you do best.
  • proximity marketing is set to become part of the ‘new normal’ for restaurant bar promotion.
  • Making Use of WiFi for Proximity Marketing
  • proximity-based marketing is part of the rising trend for hyper local marketing - both the oldest and newest form of marketing there is.
  • The benefits of this approach are abundantly clear, and many businesses of many types are leaping on board the proximity marketing bandwagon
  • This approach is also great for boosting engagement levels with existing customers. Nothing tempts diners back to a restaurant they’ve already enjoyed like the promise of a discount, free appetiser, or loyalty program, and proximity marketing techniques will achieve that swiftly, efficiently and with all the power that hyper local advertising can achieve.
  • proximity advertising comes in several different forms, each with their own advantages which may suit your business better.
  • proximity marketing is all about making use of your customers’ and potential customers’ location in order to market your business.
  • Beacon Marketing
  • Proximity Marketing with GPS
  • RFID - The Cutting Edge of Proximity Marketing
  • almost everybody is a potential customer
  • By increasing your potential traffic in this way, proximity marketing techniques generally bring about a strong ROI that cannot be overlooked.
  • With plenty of savvy planning, a keen knowledge of your customer base and their various needs and desires, and a bit of modern technical wizardry, proximity marketing for restaurants can boost your bottom line.
  • a trend likely to continue growing for the foreseeable future.
  •  
    To summarize, this article is based on how proximity marketing is a new trend that is likely to continue growing for the foreseeable future. Also, the benefits allow for companies to boost their traction with customers as well as boosting engagement levels with existing ones. Moreover, there are different types of proximity marketing and each have their own advantage that may suit a specific business better.
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8 Disruptive Hotel Technology Trends to Watch in 2022 - 3 views

  • Venture capitalists are finally starting to recognize the opportunity to invest in tools and platforms that allow hotels to capture new levels of hotel operations efficiency and revenue growth.
  • penetration of cloud-based technologies in the segment remains incredibly low
  • hotels that invest in technology drive higher revenue, better guest reviews, and a higher star-rating.
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  • 20,000 properties.
  • hospitality property owners look to address the challenge of competition from peer-to-peer platforms like Airbnb
  • focus on improving guest experience and helping travelers have the trip of a lifetime
  • guest-messaging software
  • messaging tools to deliver five-star service at scale
  • provide frictionless guest service and streamline time-consuming interactions, such as check-in.
  • White labeling has already begun in the hotel industry without hoteliers even knowing it. Property management systems that offer channel management integrations are usually white labelling their channel managers from other vendors
  • The many tech innovations we see penetrating the market require constant vigilance of cybersecurity best practices, regular updates to security software, and dedication to routine testing and threat assessment.
  • Most revenue management systems focus on reporting and data visualization; the addition of white label software to the backend of an RMS can improve price optimization, letting hoteliers spend their time on higher value tasks and strategic revenue management.
  • APIs allow your various hotel technology tools and programs to work together, conne
  • streaming, voice activation, guest-room tablets, and food ordering tech.
  • 2nd Kitchen is a godsend for hotels without a kitchen on-site: guests can order room service from restaurants near your hotel,
  • Numerous high-profile malware attacks on the hotel industry have led to hundreds of millions of guests’ data being compromised and millions of dollars in damage.
  • forced to get smart about security
  • do their research in selecting tech tools
  • regularly host training to their staff
  • all-in-one suite of tools, including a property management system, channel manager, booking engine, and revenue manager, growing revenue and automating workflows at more than
  • There are two factors outside Coronavirus that are impacting OTAs. First, hotels are getting better at capturing direct bookings.
  • Secondly, Google has entered the travel market in a big way.
  • for property owners, WiFi 6 is much more relevant
  • beyond the guest experience, hotels can take advantage of faster WiFi
  • Smart thermostats, smart speakers, and smart locks
  • data has become the world’s most valuable resource.
  • Data can fuel smarter marketing campaigns, inform your pricing, and help you capture a higher market share
  • Hoteliers are just starting to realize the potential of its guest data.
  • put a dollar figure on just how much hotel industry data is worth. The Group purchased STR for $450 million in cas
  • New competitors are challenging old management companies that haven’t innovated enough
  • These next-gen properties are sometimes called hometels (home+hotel), or more generally, alternative lodging
  • Technology in hotels goes far beyond guestroom TVs and phone
  • smart locks
  • ast WiF
  • NFC technology for contactless payments
  • kiosks or mobile apps for digital check-in,
  • robots that deliver room service.
  • Smart hotel rooms use technology to allow guests to personalize their stay experiences.
  • The most important software in the hotel industry is the property management system
  • hoteliers must focus on data security and continued training
    • jtarr003
       
      I really enjoyed this article about 8 disruptive Hotel Technology trends to watch in 2022. What I found most interesting about this article is how guest room technology is changing. Guest now want there hotel room to have voice enabled devices in there hotel room to help them control the room that they are staying in. Also guest would rather use on-demand conveniences like uber eats and door dash to eat food to there rooms.
    • jtarr003
       
      8 disruptive hotel technology trends to watch in 2022
  • White labeling is a practice in which a product – in this case, hotel software – is manufactured by a third party and uses branding by the purchaser, or marketer, so that the end product appears to have been produced by the purchaser. “The advantage is that a single company does not need to do it all: one firm can concentrate on producing the product; another on marketing it; and another can focus on selling it, each according to its expertise and preference,”
  • Interest in investing in hotel technology has slowly ramped up in recent years.
  • Hotels that are comfortable using APIs can automate tasks that take up much of their employee’s time with manual data entry.
  • Why is data so valuable? “Data are now part of every sector and function of the global economy and, like other essential factors of production such as hard assets and human capital, much of modern economic activity simply could not take place without them
  • Hotels use technology to provide better service, streamline communication, allow guests to personalize their experiences, and offer more convenient processes, like checking in or ordering room service.
  • deliver increasingly high value for hoteliers and guests. For hotel managers, technology specifically designed to manage hotel operations, reservations, housekeeping, and more can enable greater efficiency and fewer human errors
  •  
    For this article I want to focus on the room technology aspect. We have become so dependent of our devices at home that sometimes going to hotels is not as pleasant as before. In this article, we can see how hotel chains are changing to cater to our needs so the daily routines are not affected. One example is how Hilton is partnering with Netflix allowing you to sync your Netflix Account with the Hilton Honors app so you can go and use the room tv to keep watching your favorite programs. So no more using your computer or ipad to keep binging on your series while you are in a hotel. The other interesting part is the use of tablets and apps that mimic our regular apps for food ordering within the hotel avoiding the need to call for room service or doing lines at restaurants.
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    This article reviews the top eight tech trends causing disruption in the hospitality industry: SaaS (software as a service), APIs (application programming interface), guest room tech, privacy & cybersecurity, OTAs (online travel agency) struggling, WiFi 6, big data and digital hotel companies/alternative lodging. The article dives into each of the eight with an overview/background on the tech, how it's advancing, and why and how it's being used. Some of main takeaways are that for many of the tech trends the industry is just starting to realize the full potential and that overall these tech advances should be able to allow companies to harness tech and data to drive customer experience and retention.
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    I found this article rather interesting because I feel like this is very normal to me now. The fact that it has technology trends of 2022 on it is so interesting because I've been seeing these trends for a while already. I liked how the article called these technology trends a way for the customers to personalize their experience. At the end of the day, they truly are in charge because of these trends. Everything is accesible online and they even have options to add nearby tourist spots to their itinerary. Technological convenience is now a part of everyone's life. This is why hotels are implementing this convenience through streaming, guest tablets, food ordering kiosk, and much more. This is possible because hotels are also using API's which connect hotel technology by tech stacking and using tools to talk to one another. In my opinion, these technological advances could only get better to further improve the convenience hotels can provide.
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    This article discusses not only the future of hospitality technology, but the impact it will have on the industry, All of the technology advancements mentioned will change how hospitality businesses operate. For example, cybersecurity is becoming a really important investment for these businesses to make because hackers have been stealing guest data and information. Tech advancements are being placed around privacy of consumer data, when that never used to be a major issue
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    This article palms out 8 disruptive hotel technology trends to follow. The explosion of SaaS, APIs going mainstream, room technology innovation, privacy and cybersecurity, the struggles of OTAs, WiFi 6, big data and digital hotel companies. The article illustrates that technology is driving the hospitality industry by explaining new technology trends that enable hoteliers to operate more efficiently and offer guests the opportunity to personalize their experience. But it also means hoteliers must focus on data security and ongoing training when implementing the technology guests expect.
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How is artificial intelligence changing the hotel indus... | Mews Blog - 0 views

    • jtarr003
       
      this articles talks about what is artificial intelligence and how it can helps the hospitality industry. This article talks about some advantages of using artificial intelligence in the hotel industry for example it can lower the human involvement in everyday tasks that can go into running a hotels, which has many benefits like it will lead to less human error, save money, and can allow the hotel to focus more on the guest experience.
  • Chatbots can be used to answer frequently asked questions, and handle concierge services and housekeeping requests such as to get extra pillows or blankets delivered to the room. Not only can these requests be dealt with more easily, but they can also be handled more quickly; with our instant gratification culture, being able to take care of guest’s needs in a timely fashion is key to offering great service.
  • It can decrease human involvement in the everyday tasks that go into running a hotel, which leads to less human error, saves you money, and allows you to deliver a top-notch service
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  • Implementing a hotel property management system, which uses machine learning to interpret big data, allows you to better take care of revenue management and make data-driven decisions to improve your sales and operations
  • There are many advantages to using artificial intelligence in the hotel industry. It can be used to enhance the customer experience by fully understanding the customer journey, better profiling guests and discovering what they’re looking for in order to improve service.
  • Data can then be quickly sorted, interpreted and applied so that your hotel can draw conclusions about performance data and put into practice the learnings. This will help you better understand your target guests based on your current guests, and allow you to adapt your strategies in order to attract a different target audience.
  • Having the technology in place to serve a multilingual population will allow your hotel to appeal to a wider range of guests and make you less dependent on hiring multilingual staff. 
  • Hyperdynamic pricing based on AI can be used together with booking engines to automatically update prices based on user data, information compiled from social media about potential guests, as well as market data to display rates that will maximize profits. This can be updated in real time based on current demand trends. The software is getting better all the time, but the idea is to use data available on social media about the user to offer hotel rooms or offers that most appeal to a potential target grou
  • With the ability to carry out human functions more efficiently, hotels can use this technology to optimize operations and to streamline the guest experience in order to boost guest retention rates and drive sales.
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    This article dives into the increased popularity of artificial intelligence (AI) in the hospitality industry. AI allows businesses to serve guests as accurately and efficiently as possible, ultimately increasing their satisfaction. AI also contributes to having effective revenue management and sales and operations systems.
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Business on Cloud: Hospitality | Cloud technology | Cloud Kinetics - 0 views

  • The hospitality industry has undergone a transformation in the last decade, mostly due to data explosion, social media boom as well as changing customer expectations and behaviour
  • Working together with other cloud-based next-generation technologies, Cloud technology is helping hoteliers gain a deeper understanding of their operations and their customers, across locations
  • Strong demand growth with hotel software spend forecast to grow at 7-8% over the next three years globally
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  • The Hospitality Industry, like any other service industry, can gain the ability to monitor, test, and implement better solutions to improve guest experience, streamline operations, and provide better data security by migrating their applications to the cloud
  • Hospitality industry is a competitive space with hotels looking to offer promotions to attract guests
  • Cloud services allow for information to be readily available in a user-friendly set up, with access from multiple devices
  • Most cloud providers operate on a Pay-as-you-use model. This means that cloud services can be obtained in timely manner when the need arises. In other times, cloud resources can be shut down, when not in use.
  • It is important to partner with the right cloud solution provider in pursuing your company’s most important objectives
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    The article discusses the various applications of cloud computing in the hospitality and hotel industry. It focuses on the use of cloud servers in property management and includes several benefits such as scalability due to the seasonal nature of demands, ease of connectivity, better accessibility and reduction to IT and infrastructure costs. The article also shows how cloud computing helps hotels transform the guest experience. Various categories of cloud-based apps have been discussed as well including marketing, booking appointments, POS transactions, and managing reservations and events. The article concludes by cautioning hoteliers to partner with the right cloud service provider as it is necessary to align the business objectives with the service offering of a particular provider and ensure synergy.
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Service Robots and AI: What impact on the future of Hospitality - 0 views

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    This article confirms how AI will continue to be part of the evolution of the hospitality industry. While some past robotics have failed, the technology has become increasingly better and better options and features will continue to become more readily available. Humans and robotics need to find a common ground to work as parallels on instead of working against each other. The facts are that the incoming generations prefer digital ways of operating and traveling. If businesses want to succeed they need to stay current with technology advances.
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What is LEED Certification in Real Estate? - 0 views

  • LEED stands for Leadership in Energy and Environmental Design. It’s an internationally accepted green building certification system designed by the US Green Building Council (USGBC), a non-profit organization consisting of members from real estate, construction, finance, and technology sectors.
  • LEED certification means that your hotel has met certain standards for sustainability. There are four LEED levels
  • LEED commercial projects earn points
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  • Sustainable sites Water efficiency Energy and atmosphere Materials and resources Indoor environmental quality
  • LEED certification is good for your guests and employees, the planet, and, ultimately, your bottom line.
  • LEED buildings are shown to improve worker health and wellbeing, in addition to being a better experience for your guests. LEED buildings bring in clean air and natural light, and discourage the use of harmful chemicals found in paint and other building supplies that can impact our health over time. Employees feel better, and that impacts morale
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    LEED certification system is designed by USGBC a non-profit organization. LEED certification mean that a certain standard has been removed in order to build a better environment. The certificate of LEED is shwn to improve worker health and wellbeing
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Hotel eMarketing and Internet 'e'volution - Creating an Online Culture at Hotels | Youn... - 0 views

  • Articles and Reviews Videos Education and Training News Email Alerts Feedback The Cast About Us Hotel Game Archives Hotel eMarketing and Internet ‘e’volution – Creating an Online Culture at Hotels Posted by JJ on Thursday, March 20, 2008 · 1 Comment  Are you a hotel eMarketer looking for ways to better communicate, educate and develop the role at your property/ies? This article explores some of the issues surrounding these efforts, complemented by a dose of perspective and a generous helping of best practices, all garnished, hopefully, by your own ideas and experiences. By Jitendra Jain
  • Impact and Perspective: According to the popular statistics site, internetworldstats.com, at the end of 2007, we had 1 in 5 people on the planet already connected to the Internet…and this number is growing fast. While 80% of the world waits to jump onto the bandwagon, the 20% who’re already on it are struggling to hold on for dear life. The Internet is to business today what electricity is to industry and good living…without it there would be chaos! That puts a little perspective on just how reliant we’ve become on this relatively new platform…but also how much we stand to gain from it in terms of breaking down communication, transaction and education barriers. And the pace of development and the evolving uses of the Internet have been dizzying to say the least. Marketers…and your average Internet Joe have been forced to constantly re-learn and evolve.
  • So the future of e-commerce in the hospitality industry is guaranteed to be a bright one. And the savvy hotel emarketer has a lot to gain, including room to grow, experiment and “wow” (from SEO to SEM, blogging to social networking, there’s plenty to keep the eager hotel eMarketer busy experimenting). But what about those in the industry just climbing on-board, especially employees in hotel operations and those struggling to make sense of the opportunities and challenges presented by the Internet? What can hotel eMarketers do to ensure interest and support at hotels? How do you create a culture of understanding and mutual growth?
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  • at the end of 2007, we had 1 in 5 people on the planet already connected to the Internet…and this number is growing fast.
  • E-commerce and e-marketing are just starting to make a mark in the industry
  • the future of e-commerce in the hospitality industry is guaranteed to be a bright one.
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    ARTICLE SUMMARY Introduction and evolution of Internet has revolutionized the way hotel operators and business in general approach daily activities and strategic planning. Internet is to modern business what electricity was to the industrial revolution. Internet has become a very important tool in generating revenues, lowering costs, increasing productivity, and increasing online visibility and therefore hotel and tourism operators need to utilize this tool to compete and be successful. The future of eMarketing in hospitality and tourism industries is bright and will serve the industry well for many years to come.
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    ARTICLE SUMMARY Introduction and evolution of Internet has revolutionized the way hotel operators and business in general approach daily activities and strategic planning. Internet is to modern business what electricity was to the industrial revolution. Internet has become a very important tool in generating revenues, lowering costs, increasing productivity, and increasing online visibility and therefore hotel and tourism operators need to utilize this tool to compete and be successful. The future of eMarketing in hospitality and tourism industries is bright and will serve the industry well for many years to come.
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    This article talks about e-marketing and how it is going to take over the industry. It mentions that the number of people on the interent is increasing and rapidly. E-marketing need to "create interesst, excitement and buy-ins at their hotels". Now with social media, e-marketing is becoming more accessible. "The level of emphasis and extent of experimentation varies greatly by hotel group and location, but growing importance, both for generating revenues, lower costs adn online visibility, is indisputable".
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    Are you a hotel eMarketer looking for ways to better communicate, educate and develop the role at your property/ies? This article explores some of the issues surrounding these efforts, complemented by a dose of perspective and a generous helping of best practices, all garnished, hopefully, by your own ideas and experiences. By Jitendra Jain
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Er Neha Godbole: Human Resources Information System (HRIS) - 0 views

  • The Human Resource Information System (HRIS) is a software or online solution for the data entry, data tracking, and data information needs of the Human Resources, pa
  • yroll,
  • the better The Human Resource Information Systems (HRIS) provide overall:
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  • Management of all employee information.
  • that most effectively serves companies tracks:
  • An effective HRIS provides information on just about anything the company needs to track and analyze about employees, former employees, and applicants.
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    An effective HRIS could benefit a company a lot. First of all, all the numbers, payrolls, employee information is easy to track and very clarified. It could bring a better administration function like enrollment, status change and some company's document. Especially some of the HRIS could let employees enable themselves to update their information and free HR people for more strategic works. And the most important thing is employees could use data for their knowledge development, job growth and development. From my personal experience when I was doing internship in hotel, for the day they hired me they already got me a lot of information, and later offer me an website, saying that I can see some rules documents in the intranet. That was impressive, I saw some of training information on it and downloaded it. Those materials are very useful that I still keep it in my drive. I believe a lot of people may have the same situation with me.
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Lodge Reservation Software provides a better booking system « Hotel Managemen... - 0 views

  • Lodge reservation software allows and helps the lodge owners to find updates of every activity happening in the lodge, related to the departments in the lodge management system. This provides an actual figure and picture of the occupancy and lodge reservation status.
  • Lodge reservation software
  • Being a lodge owner, your main concern would be better reservation facilities for the guests. Often, in the absence of a good reservation system lodge owners loose a good number of guests due to misinformation. Misinformation, here in the lodge management system is mainly concerns with the actual position or status of the rooms in the lodge.
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  • In any case, the automated system of lodge reservation allows the guests to check the status online
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    This article talks about lodge management system, which beyond to a software, is mainly deal with reservation system and the updates of every activity in the lodge, make sure information that guests required is accurate and fast, this article mainly tell about the function of the lodge management system and the different between the earlier lodges.
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Facebook's Mobile E-Commerce Solution - Business Insider - 0 views

  • But several of Facebook's big advertising clients who have used the ads in Q4 indicated that the ads can be used to develop e-commerce on Facebook, turning the social network into a mobile shopping and sales device.
  • The ad units simply allow users to download the clients' app from Google Play or the App Store
  • Hotel Tonight, an app that drives last-minute hotel bookings, saw a 10 times higher click-to-install rate from the ads over regular Facebook ads.
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  • “I feel like a kid in a candy store with all these choices. It performs better from a click-to-install perspective than anything except incentivized ads. From an efficiency standpoint, it’s on par with everybody else out there today,” Hotel Tonight's director of mobile marketing Adam Grenier has said (quoted in a Facebook case study).
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    With both individual sites like American Airlines or bundle sites like Travelocity; everyone is jumping on the eCommerce train. And what better way to grow customer loyalty than with your very own app. Want to buy a plane ticket or rent a hotel room do it from your smart phone. Problem is how do you get people to down load your app. Well Facebook has figured that out for you. Advertise on their site and customers can install your app with a click of a button. No jumping to other websites and hassling with tricky downloads; just click and your off.
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POS Software Trends 2013 | Top Stories | | Hospitality Magazine (HT) - 0 views

  • Any technology investment is a balancing act. Roll out a new technology and run the risk that something better (more affordable, durable, simplified, etc.) will soon be developed. Or wait for “something better” to come along at the risk of being a bit too far behind the competitive curve.
  • On the supplier side, many vendors have already rolled out or will release some form of mobile-ready solution in 2013. Mobile advancements cover both consumer-facing and employee facing. Vendors’ R&D in cloud-based POS should start to come to market in 2013.
  • Online ordering is the number-one choice for the second year running, and in fact slightly more than half (51.2%) of all restaurant operators in our survey named it the POS feature they’d most like to invest in for 2013. Interest in mobile phones for ordering and payment is spiking, too, with 48.4% of restaurant operators adding it to POS shopping lists. Cloud computing saw the biggest jump, and is desired by 36.2% of restaurants in our survey (a jump of 17 percentage points over 2012).
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    With cloud computing such a big hit in all levels and industries, restaurants are also shifting their approach from more customer service, less techonology investment to vice versa. This article summarized the upcoming trends, features in demand and purchsing plans for POS in 2013.
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    This article discusses some of the POS trends that restaurants will be making in 2013. Restaurants have been more dedicated to customer service than technology investment, but that has started to change. Technology advancements over the years have motivated restaurants to into looking into changing their current models of operations. In the case of POS systems, suppliers have made many advancements to positively impact the customer experience. Mobile POS, social media, and tablet hardware are only a few of the advancements suppliers have made to create interest within the restaurant operator community. Restaurant operators were asked what they were looking for in innovations. Online ordering was the number one choice, and mobile phone features were on the list. Cloud computing continues to rise in the interest of restaurant operators as well. Out of all of the operators surveyed, only 19% said that they had no plans to make any changes to their POS systems. Some of the restaurants said that they would be moving on the a new POS vendor while other said that they plan to stay with their current vendor. No matter the choice investment in new POS technology is not going to slow down. More restaurants are taking risks and diving into new technology and "testing" the new product. There is a strong desire within the restaurant community to have new POS technologies.
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    Hotel operators are looking to better POS system which can positively impact the customer experience, increasing hotels innovation and investment. There are two trends of 2013 POS: more platform innovations, and overall purchasing plans. For the suppliers, they will make some forms of mobile-ready solution of POS. The new technology of cloud-based POS is also being brought to market. What is more, tablet hardware, social media will be integrated into the POS. POS Features in Demand In HT's survey, we know that most restaurants desire for more advanced POS technology. And online ordering is the number-one to be upgraded in the next year for them. They also Interest in mobile phones for ordering and payment. Cloud computing has a biggest jump, which is desired by 36.2% of restaurants. For the POS Purchasing Plans, most operators need add new functionality, features or modules to current POS software. More restaurants are investing in POS technology. A third of all restaurants are in a "testing and research" phase for POS upgrades. There are many specific Predictions and Plans in different companies, for example, integrating mobile applications into POS, more interactive options, simpler points of contacts, online ordering for mobile devices, Apps accessible from any phone at any time, personalization, recognition, rewards and outstanding, etc.
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    This article analyzed what POS can bring to nowadays' hospitality industry and forecast the future trend. Any technology investment should be a balancing act. All the hotels should make specific forecast and plans about their designing about their POS.
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