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10 Event Planning Software Options: Made Simple - 0 views

  • For event planners that are in the beginning stages of their event planning career, and who don’t have a large budget to purchase event planning software, there are (nearly) free options like Basecamp, Trello or Smartsheet (excel spreadsheets still work well, too!).
  • Paid Event Planning Software
  • Planning Pod –
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  • Etouches
  • Offering solutions for event registration, floor plans, timelines and task assignments, etouches is a great option for all cycles of your event.
  • Eventbrite
  • One of the most popular event planning software options for event organizers (professional planners and community organizers) looking to sell tickets and manage event registration is Eventbrite.
  • Evolero – With a free two week trial, Evolero was developed by an event planner and has all your event software needs in one place so you don’t have to switch between platforms – everything from managing event registration and websites, to ticketing, planning and promoting.
  • Cvent – A leader in the cloud based, event management systems, Cvent offers event planning software for mobile apps for events, email marketing and web surveys, targeted advertising, and online registration and venue selection.
  • Azavista – Planning an event of any size, Azavista may be a good option for you. Offering flexibility, their platform allows event planners to set up a new event within minutes.
  • Basecamp
  • Trello
  • Smartsheet
  • Evernote
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Developing an Email Marketing Strategy in Hospitality By Max Starkov, Adjunct Professor... - 0 views

  • This year over 20% of all revenues in hospitality will be generated from the Internet (15% in 2003). Another 20% of hotel bookings will be influenced by the Internet, but done offline (call center, walk-ins). In 2004, for the first time Internet hotel bookings will surpass GDS hotel bookings. Two years from now the Internet will contribute over 27% of all hotel bookings (PhoCusWright). 53% of all Internet bookings in hospitality will be direct to consumer (i.e. via hotel-owned websites).
  • Email Marketing - a Powerful Direct-to-Consumer Distribution Tool
  • In the context of explosive growth in Internet distribution and marketing in hospitality, email marketing is a powerful direct-to-consumer distribution and marketing tool. It allows hoteliers to engage customers in strong, personalized and mutually beneficial interactive relationships, increases conversions, and sells more efficiently. Email marketing is an important aspect of today’s multi-channel marketing model that requires hoteliers to communicate a single brand image across all channels.
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  • So the fight is to build your organic database, construct effective email campaign messages, win the right to be recognized and accepted into the email box, and convert the reader into a customer now and into the future.
  • The analytics to measure the success of an email campaign should include: open or view rates, click through rates, the number of pages viewed, the duration of the site visit, the number of contact forms submitted, the number of phone calls received, revenues and roomnights from special rate code bookings or packages purchased, and the long term sustainability of the campaign. Do people print out the email and present it by mail or at the front desk when making a reservation? Have you received inquires referencing the special rate announcement?
  • Email Marketing is here to stay. It is an important aspect of the hotelier’s Direct Online Distribution and eMarketing Strategy. Email and eMarketing in general can be used both as a direct response vehicle (short-term, results-oriented) and as a branding tool (long-term and strategic goals). Email marketing allows hoteliers to engage the customer in a strong, personalized and mutually beneficial interactive relationship at a fraction of the cost of traditional marketing. And most importantly, email marketing allows the hotelier to “own the customer” in this new online distribution and marketing environment.
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    This article makes a detailed analysis of E-mail marketing strategies in the hospitality industry. Through a large number of data and case analysis, the author resolves the current development environment of E-mail marketing. In addition, the author puts forward his own views and summarizes a set of standard E-mail summaries from several important aspects of E-mail marketing activities.
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How hotels can attract and cater to meeting and event planners - 1 views

  • The latest event food trends include a desire for farm-to-table menus, pop-ups, healthy snacks, and hometown dishes and specialties.
  • On a more practical level, hotels also need to help planners accommodate an increasing array of dietary requests from attendees.
  • Increasingly, meeting attendees want a unique, local experience when they travel for an event. So to become a more attractive option to planners, you need to showcase the top sights, attractions, and activities in your destination — and then make them easy to arrange and book.
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  • So make sure that your hotel website has a dedicated Events page full of inspiring content and helpful, up-to-date information.
  • the ‘design thinking’ trend will become especially important for planners looking to capture the attention of Generation Z attendees — a demographic likely to be engaged by more immersive, engaging, and shareable meeting content.
  • To appeal to younger tech-savvy planners, hotels need to invest in up-to-date technologies to cater to attendees and enhance the event experience.
  • More broadly, planners need to consider a growing range of threats both in terms of data security and physical safety. As such, hotels that invest in key event security measures, such as having robust cybersecurity plans, ensuring that staff receive regular security training, and offering comprehensive site security can help quell the fears of corporate clients.
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    In this article, we got some constructive suggestions for meeting and event planning. At the same time, this article also analyzes the future trend and relevant policies of the industry, and puts forward corresponding solutions.
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The Benefits of Hiring an Influencer for Hospitality Marketing | By Colin Hannan - Hosp... - 0 views

  • Influencers have been a part of modern hotel marketing strategies for several years now, and it could be argued that influencers have played a key role in traditional hotel marketing for many decades
  • Think of how The Ritz in Paris became synonymous with icons like Coco Chanel and Ernest Hemingway - who they've named their old world cocktail bar after.
  • Inspire an Established Audience
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  • The right influencer should match both your brand values and the values of your audience, bringing an already-established crowd of relevant consumers to your digital door.
  • The audience's goal is to use that influencer's experiences to guide and inform them as they choose their next getaway destination - positioning your property as the place to be.
  • Educate Your Audience
  • Hotel guests can't get enough of reviews - the more in-depth, the better. An influencer can provide the most detailed content about your brand and the guest experience you offer through high-impact channels utilising video, blogs and photography.
  • The best influencers are seen by their audience to be unbiased and objective, which puts them in a position of authority and trustworthiness when it comes to purchasing decisions.
  • People follow influencers and engage with them because they believe they have a wider range of experience to better understand the brand, products and services they are talking about, similar to a professional hotel reviewer.
  • influencer marketing actively builds trust in your brand.
  • it's an ongoing challenge for hotels and hospitality marketing departments to keep coming up with something fresh and exciting - something their audience wants to see.
  • Good professional influencers really shine when it comes to this side of hotel marketing strategies. Not only do they have a deep understanding of what their audience (and therefore your audience) is looking for and what resonates with them, they are also creative specialists in finding fresh and entertaining ways to deliver this content.
  • leveraging their creative expertise is not only rewarding in terms of results, but helps to avoid critical missteps that can happen in a marketing strategy. You'll get more engagement, avoid the kind of faux pas that can cost you, and drive followers and leads to your website and social pages.
  • COVID-19 has made social media more powerful than ever before
  • Instagram, a primary platform for many influencers, saw some of the biggest increase in terms of use, with 2020 projections showing 14% growth - an additional 3 minutes of time per user on the platform per day.
  • One of the best ways of leveraging these changes in user behaviour work for your hotel marketing strategy is to get an established influencer who understands you brand and already has a relationship with your target audience to work on your campaigns.
  • Influencer Marketing is the Edge Your Hotel Marketing Strategy Needs
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    This article discusses the benefits of utilizing influencer marketing to give your hotel/restaurant marketing strategy a more competitive edge. They noted that influencers inspire an already established audience and provide inspiration to followers to live more fully and "experience something out-of-the-ordinary." I learned that the key to a great influencer is finding someone who matches both your brand values and the values of your audience. They also discussed how influencers add authority and trust and how they are seen by their audience to be unbiased and objective. This puts the influencer in a position of great trustworthiness when it comes to purchasing decisions. The article also discussed how influencers help marketing departments by coming up with fresh and exciting content that their audiences will want to see. Lastly, the article touched on that since the COVID-19 pandemic social media has become more powerful than ever before. People are spending an additional 3 minutes on Instagram per day. The best way to leverage this new increased usage is to get an established influencer who understands your band and who already has a relationship with your targeted audience to work on your campaigns. Overall, influencer marketing is here to stay and if carefully researched you'll see a strong surge of engagement on your social media platforms.
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Blog : What does the future hold for the Global Distribution System? - 1 views

  • GDS is a worldwide computerized reservation network used as a single point of access for reserving airline seats, hotel rooms, and rental cars by travel agents, online reservation sites and large corporation
  • advances in internet and mobile technologies pose a huge threat to GDS. The number of agents using GDS fell from 90 percent in 2005 to 75 percent in 2011.
  • Some observers forecast that there may not be any GDS, at least in the way we know it, in a few years.
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  • But the party may not be over yet for GDS. According to a 2014 Business Travel Survey by Business Travel News, GDS still processes growing volumes of travel transactions.
  • If GDS evolves to meet the changing needs of the airline industry, it will survive; else it will cease to be relevant.
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    This article spoke about the history of GDS as well as different opinions on what the future holds for GDS. The main points of the article included a comparison in percentages of travel agents using GDS now and in the past. It seems that GDS has a chance of surviving the downfalls of direct booking if they are able to evolve with technology and consumer needs.
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    modern technology/applications has taken over where most people can make their own flight reservations without an agent. But even with this change GDS is still going strong and that is mainly because most people feel safer when they go to an agent to make their reservations.
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    the article discuss the large amounts airlines pay for GDS companies in incentives and they are trying to find different ways to reduce sales through other platforms and try to reach consumers directly. such methods like offering a good online reservation website offering better prices to consumers or raising the prices sold to GDSs.
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6 Hotel Brands Leading the Way with Robot Technology - 0 views

  • Robots in Hotels: 6 Hotel Brands Leading the Way
    • teresastas
       
      In this article we learn about 6 different hotels and the way they are using Robots to take on different tasks. In these examples all the Robots are guest facing. They are primarily used to dispense information, do deliveries and act as a bell hop. All of their tasks are some what simple tasks for their human counterparts but their usefulness comes from freeing up valuable staff to do more crucial tasks. I have experienced the robot delivery first hand and it was so much fun to have my food delivered to me by robot. I honestly prefeed it since it relived me of that awkward moment when I'm in my pajamas having food delivered to me by a stranger. The examples here won't be replacing any front line workers anytime soon but they can assist in replacing tasks.
  • To put it simply, hotel robots provide a competitive edge over the competition.Robots can free up the time of human staff and help personalize a guest’s stay.
    • teresastas
       
      Besides the novelty of being served by a robot the main reason for robots in hotels would be to free up hotel staff to take on other tasks.
  • Aloft Hotels became the first hotel brand to use robot technology, introducing A.L.O — robotic butler or Botlr — in its Cupertino location. The robot can travel the entire hotel to make deliveries. Its primary purpose was to surprise guest with room delivery.
    • teresastas
       
      I was surprised to learn that the first hotel to use a robot was Aloft hotels in 2014. This simple delivery robot is the most common used robot in hotels.
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  • When you enter, a robot velociraptor greets you at the front desk. It then asks you to check-in on a touchscreen. When you get to your room, you’ll unlock the door with face recognition. A robot in the room (named Churi San) controls the heating and lighting, tells you the weather, and more.
    • teresastas
       
      I kind of feel like a robot in your room might be asking for trouble! I would be very interested to know how user friendly this "robot" is. Because I really wanted to see how this works I went onto the website for this hotel and there was video showing you how to check in...if you are interested here it is https://www.h-n-h.jp/en/guidance
  • he robot in its New York hotel — fondly called Yobot — automatically collects and elvers guests’ luggage.
    • teresastas
       
      It looks like Henn Na in Japan has the same luggage robot as Yotel in NY.
  • Cleo and Leo fulfill guests’ needs by delivering whatever they need: an extra towel, a snack, a toothbrush. All in all, they’re a stand-in for when their human counterparts are not available
    • teresastas
       
      Again this seems to be the most common use of hotel robots.
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How Artificial Intelligence is Revolutionising Hotel Revenue Management - 0 views

  • With the help of data and analytics, revenue managers, from the get-go, have been predicting and shaping the customer path to purchase.  
  • evenue management in hospitality existed even before this, but it was in its infancy. Only a few accommodation providers were utilizing it.
  • Talking about the role of revenue manager, it has evolved to a great degree. A few years back, the job of a revenue manager was only about collecting, compiling data, and analyzing data to decide hotel rates. 
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  • Technology like AI is fast becoming a significant part of a hotel’s operations. From a hotel website chatbot to predicting guest behavior, AI is being deployed everywhere.
  • This data holds a tremendous amount of information that could benefit hotels in various ways.
  • At present, an Al-based hotel revenue management system can process millions of data in a fraction of time. Not just that, with machine learning, it can compile them, bringing a lot of valuable insights to the table and also learn about customers’ behavior.
  • Data gathering is one of the first and foremost things in revenue management
  • Further, machine learning algorithms are trained to gather certain types of data.
  • Guest patterns or you can also call it guest behavior is critical for a hotel. Because it isn’t static and keeps changing with time and circumstances. Therefore, a hotel must be able to identify and attend to them
  • Most AI-powered systems are designed to digest, translate and identify patterns in a large amount of data
  • Detailed and data-driven guest personas are important for efficient revenue management. But creating guest personas manually or using traditional methods have a few flaws. This is where automatic and data-driven persona creation is used.
  • When we talk about personas, there’s also something called the propensity model. If you aren’t aware of the propensity model, it is basically a scorecard that is used to predict the behavior of your guests or prospect base.
  • With predictive analytics and machine learning, revenue managers can predict how customers’ preferences and past behavior will lead to future purchases. As a result, they can optimize the revenue channels of a hotel precisely.
  • There are times when hotels run guest discounts and they don’t invest much to analyze it. They fail to determine whether these discounts are worth it
  • hotels can easily monitor every discount or promotional campaign and determine which ones are delivering good results and which ones aren’t.
  • As machine learning algorithms already have access to all the data, it understands relationships between the different data fields related to your hotel’s offering, giving a more predictable outcome.
  • Not to mention, these ML-powered systems will continue to learn, optimize, and adjust over time. Meaning, it will just get better and better
  • But with an AI-based system, you can continually monitor every channel and let the system alert you about potential risks. Further, these systems are usually fed with specific metrics and conditions for risks, and whenever it finds something that matches the conditions, it sends an alert.
  • However, many might argue that artificial intelligence for hotel revenue management would rule out human jobs. But in reality, AI, ML, and other sought-after techs are more likely to work in collaboration with humans going forwar
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    AI has tremendously helped the hotel industry especially in the realm of revenue management. Instead of having to compile mountains of data and make calculations by hand, we have AI software that can not only analyze all the compiled data, make predictions based of trends, and set rates but it also learns from this data to become smarter with time.
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Cyberattack hits world's largest meat supplier - 0 views

  • It might be days before production resumes after an “organized cybersecurity attack” affected IT systems in North America and Australia
  • The world's largest beef supplier has been hit with a ransomware attack, threatening some of the U.S. meat supply.
  • The hack came less than four weeks after a similar one by Russian criminals against Colonial Pipeline
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  • JBS, one of the world's largest international meat processors, was hacked
  • forcing the company to take systems offline and stop work
  • 11 beef processing facilities in Australia and 26 chicken processing plants in the U.S
  • The company told the White House on Sunday that it was a ransomware attack,
  • JBS notified the administration that the ransom demand came from a criminal organization, likely based in Russia.
  • Ransomware, an extremely lucrative type of cybercrime, is malicious software that lets hackers encrypt a victim's files and demand a ransom to make them functional again.
  • he hackers will steal and threaten to publish those files if their demands aren't met.
  • Ransomware attacks have grown rapidly in recent years.
  • Criminal hackers,
  • often based countries like Russia where they are largely protected from U.S. law enforcement
  • have targeted practically every major industry to shake down victims for payment.
  • about 40 food and beverage companies around the world have had confirmed ransomware attacks since May 2020.
  • Colonial's hackers, an established ransomware gang called DarkSide, shut down its website amid international attention from that attack, but not before receiving a $4.4 million payment from Colonial.
  • regularly hit manufacturers, school systems and city governments.
  • ransomware attack had already affected the cattle market.
  • If this goes beyond a week, you start to really worry about these animals building up on farm sites where they just don't have the capacity to hold them
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    An example of a cyber attack or ransomware, in a manufacturer. Shows some effects of a ransomware and what a consumer may experience.
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Smart hospitality-Interconnectivity and interoperability towards an ecosystem - Science... - 0 views

  • The Internet brings boundary-less business environment and a strong competitive market. The oversupply of tourism suppliers, especially in the hotel industry, forces hoteliers to be innovative and creative and to find ways to differentiate and give prominence to their hotel among the large number of competitors.
    • jblan183
       
      Using the "smartness" of the internet through interoperability and interconnectivity, the tourism industry can enable hospitality organizations to develop their competitiveness through better understanding of customers and market conditions and develop their decision making processes.
  • Technology in hospitality not only acts as a tools to improve operation efficiency and effectiveness (Yu and Lee, 2009) but also co-create customer experiences (Neuhofer et al., 2015), improve organisational performance (Melián-González and Bulchand-Gidumal, 2016), and disseminate marketing information (Okumus, 2013). Electronic marketing campaigns now shift its focus to cocreate through social media. Customers’ pre-purchase and on-site behaviour are influenced by the context posted on online platforms (Buhalis and Foerste, 2015).
    • jblan183
       
      This can be proven with the preferences of the guests in terms of making reservations. According to EuroStat, "In marketing and distribution statistics have shown that 59% of the travel reservation are made online," indicating "strong customer desire for online platform reservations" using online travel agency websites "as the key information and booking source for hotel reservations," as studied by Yacoue and Fleischer.
  • Based on the related literature on smart network and application interoperability and interconnectivity, this study proposes an integrated smart hospitality network which includes sensors (for collecting external data), cloud computing (big data storage and processing), and intelligence applications that enables automated operations to support intelligent business decisions with minimum customization of communication protocols.
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What is Hotel PMS? | Oracle - 2 views

  • Traditionally, a hotel property management system (PMS) was defined as a platform that enabled a hotel or group of hotels to manage front-office capabilities, such as booking reservations, guest check-in/check-out, room assignment, managing room rates, and billing
  • Traditionally, a hotel property management system (PMS) was defined as a platform that enabled a hotel or group of hotels to manage front-office capabilities, such as booking reservations, guest check-in/check-out, room assignment, managing room rates, and billing.
  • Hotel PMS is now a critical business operations system that enables hoteliers to deliver a seamless guest experience. Hotel PMS now integrates to other onsite services that impact the guest's complete experience, including: Food and beverage operations Housekeeping and maintenance management Sales and catering execution for group bookings and event management Revenue management Distribution across multiple channels Spa management
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  • Faster innovation With cloud-based hotel PMS, hotels can bring new properties online more quickly. Each new release brings new capabilities to help deliver great guest experiences, improve operating efficiency, and increase employee productivity. Lower IT complexity and costs With cloud-based hotel PMS, hotels can lower upfront capital expenditure on software and hardware. By going above-property, hotels can also reduce IT complexity and IT costs. Increase in RevPAR and ADR With cloud-based hotel PMS, hotels can effectively manage rates and allocation of rooms to various distribution channels, helping to maximize occupancy, rates, and revenue. Enhanced customer lifetime value With cloud-based hotel PMS, hotels get a single customer master with comprehensive guest profiles that allow them to personalize and differentiate guest experiences.
  • Until recently, hotel PMS solutions were often managed on premises. On-premises solutions include hardware that can take up a lot of space. Resources were needed to manage the systems and software updates, upgrades, and patches needed to be scheduled and installed manually by onsite staff. Cloud-based, mobile-enabled hotel PMS platforms offer hotels an innovative way to engage with guests while enabling hotels to reduce IT costs and simplify their infrastructure.
  • ncrease housekeeping efficiency with instant updates on housekeeping mobile devices when customers check out, freeing up rooms for cleaning
  • seamless guest experience.
  • that replaced time-intensive, paper and spreadsheet-heavy processes.
  • is now a critical business operations system
  • Enhanced customer lifetime value.
  • Hoteliers are challenged with providing a personalized guest experience
  • olutions help hoteliers deliver the experience guests want, while efficiently managing their business.
  • Connect operations and financial processes by leveraging prebuilt integrations
  • Increase room occupancy and ADR through real-time rate
  • ster innovation.
  • Lower IT complexity and costs.
  • rease in RevPAR and ADR.
  • aditionally, a hotel property management system was defined as a platform that enabled a hotel or group of hotels to manage front-office capabilities, such as booking reservations, guest check-in/check-out, room assignment, managing room rates, and billing.
  • OPERA Cloud hotel property management system offers hoteliers capabilities to enhance operating efficiency and deliver exceptional guest experiences. The platform integrates emerging technologies with ease, accelerating innovation to meet ever-changing demands. Hotel PMS Defined
    • sbaut010
       
      Opera, a traditional PMS provider has has invested in cloud computing.
  • With cloud-based hotel PMS, hotels can lower upfront capital expenditure on software and hardware. By going above-property, hotels can also reduce IT complexity and IT costs.
  • With cloud-based hotel PMS, hotels can bring new properties online more quickly. Each new release brings new capabilities to help deliver great guest experiences, improve operating efficiency, and increase employee productivity.
  • With cloud-based hotel PMS, hotels get a single customer master with comprehensive guest profiles that allow them to personalize and differentiate guest experiences.
  • With cloud-based hotel PMS, hotels can effectively manage rates and allocation of rooms to various distribution channels, helping to maximize occupancy, rates,
  • The benefits of cloud-based hotel PMS solutions include:
  • r
  • T
  • Hotel PMS now integrates to other onsite services that impact the guest's complete experience, including:
  • OPERA Cloud hotel property management system offers hoteliers capabilities to enhance operating efficiency and deliver exceptional guest experiences. The platform integrates emerging technologies with ease, accelerating innovation to meet ever-changing demands.
  • Provide anytime, anywhere service to your guests using a mobile-enabled cloud-based hotel PMS.
  • Empower managers to improve ADR with extensive options for setting rates and advanced rate-management features for manual and semiautomated revenue management.
  • Centralize and secure customer data and improve the quality and accuracy of guest profiles with reporting and analytics.
  • With a cloud hotel PMS, hotels get a single customer master with comprehensive guest profiles that allow them to personalize and differentiate guest experiences.
    • nixalexa
       
      PMS is Hotel Property Management Systems to help operate the day-to-day tasks in the hospitality industry, PMS has assisted the process with guests check in and checkout, assistance with assigning rooms, managing room rates and for billing guests, this article also explains how PMS has removed the unnecessary use of paper for these processes as well, which is environmentally friendly! When a guest leaves their room, PMS systems help inform housekeeping that there is an empty room that now needs to be cleaned for the next guest. The article by Oracle also mentions "mobile-enabled cloud-based hotel PMS" which tells the reader that internet is required to function the PMS properly and efficiently. PMS also assists hotels with keeping customer data in their systems so that managers within the property can keep track of guest spending, room rates, guests per night, week or month and help improve how accurate their information is instead of having to keep track of all of this data manually. When speaking of the cloud-based PMS systems the article also states that this helps customers keep track of their own information with a specific company. Like if a customer stays at Marriott hotels, with the Marriott app they will be able to keep track of their stays and reservations they have made in the past as well as existing reservations.
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    Property management systems (PMS) were originally only for front desk needs like booking reservations, checking guest in and out, charging accounts, and managing room assignments. The newer PMS systems have enhanced the check in and check out process, maintenance and housekeeping management, and accounts receivable management. The check in and check out process has been enhanced by the newer cloud based PMS systems by giving the front desk the ability to provide service anywhere and anytime. It is more accessible and can update room statuses in real time. As housekeeping cleans rooms the room statuses are updated through their mobile cleaning device into the PMS system. Also, the PMS system allows the front desk to communicate with the maintenance and housekeeping staff for last minute guest request and complaints. The cloud based PMS system also allows the front desk to have access to revenue management. This way the front desk can have access to accounts receivable and update it as payments come in from previous guest. This enables faster and more accurate billing for guest. As technology advances it is important for the hospitality industry to stay updated so that guest and employees needs are met. Keeping up with the technological trends allows companies to remain competitive.
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    MS technology changed a lot in the hospitality industry. A hotel property management system is a platform that enabled a hotel or group of hotels to manage front-office capabilities, such as booking reservations, guest check-in/check-out, room assignment, managing room rates, and billing. Hotel PMS now integrates to other onsite services that impact the guest's complete experience. Hotel staff provides a guest experience when operating an effective hotel business.PMS can help hotel staff to manage information more efficiently. hotel PMS can also let hotel employees gain insights into guest behavior and preferences, improving guest satisfaction and enhancing the quality of the guest experience. PMS will develop faster than now and implement their system more efficient. When customers book a hotel room through website hotel staff can know it immediately. It saves time and saves labor cost. Hotel staff doesn't need to write down the information now.
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    A hotel PMS is often defined as the software used to manage bookings, room rates, check-in/check-out times, and much more. However, through the years, hotels' PMS has evolved to better allow for a seamless guest experience. For example, with an advanced PMS, front desk is capable of directly notifying housekeeping employees what rooms need what service and any specifications they might have. In addition, PMS has evolved to be a cloud-based software. This means that hotels can keep up to date with the newest version of the PMS, they lower IT costs, they can more effectively influence room rates and better manage expenses along with income, and they allow them to keep track of all guests and their specific requests to keep the experience perfectly personalized for them each time they come to visit.
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    This articles talks about how the PMS programs are being redefined by new technologies that not only enhance the productivity of the hotel it self but has millions of positive effects, event towards a more ecological and eco friendly environment.
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    This article first introduces the definition of PMS. Traditionally, PMS was defined as a platform that enabled a hotel or group of hotels to manage front-office capabilities. But with the development of science and technology, the function of PMS has been extended. Hotels can get many benefits from PMS, such as improving room management efficiency, more convenient management of customer data, and so on. This article also introduces the advantages of cloud-based PMS over traditional PMS. Such as faster updates, avoiding excessive costs in the IT department. Cloud-based PMS may be an important development trend for PMS.
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    Hotel PMS is a critical business operations system which enables a seamless guest experience. PMS is not just limited to in house; cloud base PMS provides the same benefits with more features.
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    Hotel PMS is extremely important when it comes to hotel management. It provides a seamless experience for not only guests but employees. It provides easier guest check in and out, data that includes accounts receivable, and also helps with maintenance and housekeeping. PMS systems are cloud based and is expensive but will be worth it over time.
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    We look at how the software Oracle is beneficial to a Hotel's PMS system. This software is the middle man between the customer and proving service
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    This article tell us what is PMS and what benefits it can brings to the hotels operation. Automating daily operations and administrative tasks is an important part of achieving customer satisfaction as it helps provide reliable and quality service time after time. A hotel is a complex system that encompasses the activities of many departments, and every operation must be tracked
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    More than a "platform that enabled a hotel or group of hotels to manage front-office capabilities", modern PMS is "a critical business operations system that enables hoteliers to deliver a seamless guest experience" by integrating many other systems. PMS offers many kinds of benefits to hoteliers, including improving housekeeping services and revenue management. The deployment of PMS is also a consideration. While most PMS systems were on-premise, there do have cloud-based ones that reduces cost in an innovative way. It also helps in enhancing customer lifetime value and increase RevPAR and ADR.
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Hotel Technology Trends: 14 Upcoming Innovations for 2021 - 0 views

  • Self-service automation intends to place the decision-making process in the hands of the guests as opposed to hotel staff. This directly follows trends which have been witnessed across multiple sectors.
  • 3. Facial Recognition TechnologyMany consumers are just beginning to become accustomed to facial recognition technology; particularly in relation to smartphone security. Still, it is important to mention that these very same methods represent another important facet of modern hotel technology. There are several benefits which facial recognition applications are able to provide for hotel management:Enhanced levels of security and privacyOnly authorised personnel will be allowed to enter specific areasThis method can be used in conjunction with electronic payments as another form of verification
  • 4. Robots
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  • In fact, one hotel in Japan is already fully staffed by these mechanical marvels. However, robots will more likely be used to supplicate human interaction as opposed to replace it altogether.
  • 7. ChatbotsChatbots and similar online widgets are now commonplace when visiting countless websites. In the same respect, they are beginning to revolutionise hotel technology and its associated amenities. These clever devices are set to offer guests a host of options. Some of those which are the most applicable within the hospitality industry include:Hyper-personalised search criteria and resultsA streamlined method for confirming a reservationAn excellent way to build brand recognition and loyalty.Marketing relevant products and services to the end userA final point to mention is that modern chatbots offer a language-agnostic edge. As they can detect and respond to numerous dialects, previous international barriers have been removed from the equation. This will lead to higher booking rates and an impressive return on investment (ROI).
  • Virtual Reality (VR)VR plays another important role; primarily in illustrating the amenities, services and rooms that a hotel has to offer. Virtual hotel tours/ 360 videos are a perfect example of this immersive trend. In fact, many professionals believe that this type of hotel technology is set to become compulsory in the not-so-distant future. The good news is that it is a cost-effective solution and virtual reality can be easily deployed within most scenarios.
  • There is no doubt that cutting-edge hotel technology is here to stay.
  • crucial
  • utili
  • sing robots for luggage transportation, security, room service and restaurant waiting.
  • attract additional sales
  • educe friction
  • r
  • pre-set the amenities
  • competitive edge
  •  
    This article is about the 11 upcoming innovations for this new year. Some of the innovations are already being used, like Service Automation, Facial Recognition Technology, Alexa voices, etc. But, this article explains how "There is no doubt that cutting-edge hotel technology is here to stay". A really cool innovation that caught my attention is robots. In Japan, there are hotels already fully staffed by mechanical marvels. As stated in the article "they will be used to supplicate human interaction as opposed to replace it altogether".
  •  
    Some of the trends that are happening now in the hotel industry. The rate of change in technology is generally accelerating, which is worth noting. So things that change this year, could become obsolete in just a few years. Staying on top of these changes will be mission critical for those in the industry.
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The ineluctable middlemen | The Economist - 0 views

  • By contrast, other bits of the travel business that depend on the airlines—such as aircraft-makers, travel agents, airports,
  • and maintenance firms—have done very nicely.
  • caterers
  • ...12 more annotations...
  • a fancy name for computerised-reservations
  • services.
  • Most flights booked through a physical or online travel agent go through a GDS, which charges the airline a fee of about $12 per round trip, passing a few dollars of that to the travel agent.
  • he loss of direct commission from airlines made travel agents more beholden to the GDSs, which not only slip them a share of fees but also provide their back-office computing
  • Despite airlines’ efforts to make travellers bypass agents and come to their own websites, less than half of flights are booked this way.
  • In recent years the main hope for restoring airline profitability has been ancillaries: all those extra charges for meals, checked bags, less-cramped seats and the like.
  • “new distribution capability”
  • One of its main elements will be a common technical standard for direct-connect services
  • t would be hugely expensive for any new entrant to replicate the existing GDSs’ heavy spending on technology: the need for such investment makes flight distribution a business that naturally tends towards an oligopoly, he reckons.
  • two of America’s big carriers have taken GDSs to court over the tactics they use to
  • maintain their hold over travel agents.
  • Both sides can claim to be the consumer’s champion. The airlines argue that the cost of the middlemen adds to the price of tickets (though the superficial evidence suggests that it is airline shareholders who suffer). They say they want to reform the distribution system to offer flyers a wider choice and a more individually tailored service. The GDSs argue that they provide travellers, through their agents, with impartial comparisons of all available flights, allowing them to get the best value.
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What is the future of cloud computing ? - 0 views

    • rhera004
       
      Internet v. Web Internet= full system Web= Application in that system. Ex. A web browser
  • In simple words, cloud computing is the delivery of computing services like servers, storage, analytics, networks, databases, and software over the internet.
  • highly scalable
  • ...30 more annotations...
  • cale the services depending on the business requirements.
  • 90% by 2024.
  • number is expected to
  • reach
  • low-cost infrastructure for enterprise solutions combined with high-value services
  • 1] Higher Security
  • One of the key aspects in the future of cloud computing is higher security.
  • risks involved and have started taking measures to be GDPR compliant
  • EU’s General Data Protection Regulation (GDPR
  • In 2018
  • recognizing the security
  • multi cloud or hybrid cloud IT environments.
  • subjects have been artificial intelligence, machine learning and the Internet of Things.
  • most discussed
  • This concept is evolving but has raised concerns about data privacy.
  • This has led to the emergence of the new term “IoT security
    • rhera004
       
      Interesting topic for me. Everyone in the modern world is generally dialed in 90% of their time. IoT is also something to consider...
  • the cost of data centers will reduce in the future.
    • rhera004
       
      Is this really as safe as they claim it to be...?
  • PaaS, SaaS, and websites to make them more responsive and user-friendly.
    • rhera004
       
      PaaS- Platform as a Service SaaS- Software as a service
  • inception in 1999
  • s employees
  • ccessi
  • By integrating cloud solutions with business practices a business can ensure usability
  • bility for i
    • rhera004
       
      While this article is discussing the future of cloud Computing please note it is written by a software/ cloud service provider.
  • s
  • Cloud computing is the process of delivering IT resources on-demand over the Internet
  • and a
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Hotel Concierge Software. What it is and why your hotel needs it. - 1 views

  • While room booking has been highly modernized, the same can’t be said for the activities and services offered by the hotel.  Experiences such as spa, tours, and excursions play a vital role in the guest’s overall experience. Modern travelers like Millenials want to dive deep into the culture of the location they are visiting and experience it at its fullest. Even a great hotel room and good service are no longer enough.
    • jblan183
       
      Since most Millennial parents, according to triparound.com, work remotely, they have become more adventurous compared to prior generations, being able to work while they vacation as well as make enough of a living to afford more adventurous excursions over traditional hotel stays at the Marriott International hotels.
  • By having all activity bookings in one organized, online platform concierge teams and hotel staff can enjoy a much better collaboration. All knowledge and bookings are shared through the software.
  • A big part of the concierge’s role is the development of meaningful relationships with the hotel’s guests in order to better understand their needs, enhance their experience, and delight them.Unfortunately, due to inefficient activity booking methods, concierges often lack the time needed to do that. With a hotel concierge software, all activity bookings can be done with a click of a button (literally) , and thus they have more time to come closer to your customers, assess their needs, and emphasize on the personal touch. 
    • jblan183
       
      As mentioned below by Remy Merckx, Global VP of Digital from the Radisson Hotel Group, technology is "an accelerator to get in touch with the customer," increasing the nymber of potential interactions and improving the personalization capabilities during traditional touchpoints like check-in or at the concierge desk.
  • ...1 more annotation...
  • What is a hotel concierge software?In brief, a hotel concierge software is a digital platform that allows the efficient organization of daily operations, planning, collaboration, and booking of experiences for concierges.In other words, it empowers concierge teams toHave better collaborationReduce downtimeMonitor the performance of your hotel’s experiencesMake bookings without the need for physical presence by the guest
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Flight prices dip amid COVID. Will it impact holiday travel? - Los Angeles Times - 0 views

  • This month, domestic airfares are down 5% from September 2019 and international fares down about 8%
  • Prices for flights to Europe are at a five-year low, down more than 30% compared with the same month in 2019, according to the travel website.
  • For the first time since COVID-19 took hold in spring 2020, travel demand this summer began to match and briefly surpass pre-pandemic levels
  • ...6 more annotations...
  • But in the last few weeks, airlines have reported a steep drop in demand and an increase in reservation cancellations.
  • The average domestic round-trip flight costs $260, down from $290 at the end of August
  • The average round-trip price of a flight to Europe from the U.S. is $565, down from $665
  • In its own Sept. 9 investor update, Delta Air Lines said “initial revenue expectations were predicated on an acceleration of business travel through the September quarter. The pace of business travel recovery has paused as companies delay or scale down initial office reopening.”
  • “Most airlines have said Thanksgiving and Christmas and year-end holidays remain solid,” Unnikrishnan said. “So far, people are not canceling their holiday plans.”
  • Domestic round-trip airfares around Thanksgiving are priced at an average of $300, up 23% from 2020 ($245) but down 11% from the pre-pandemic 2019 fares ($335), according to Hopper. The average domestic round-trip airfares for travel around Christmas are $430, up 71% from 2020 ($250) and up 10% from 2019 ($390).
  •  
    Airlines around the world are sadly continuing to battle the ever lasting effects of the Covid-19 pandemic. Currently domestic airfare prices are down 5% since September 2019 and international fares down 8%. These price drops are expected after summer month travel exhaustion, although these prices are at a lower price than 2 years before. The biggest question within the industry right now is whether or not prices will see a steady uptrend in the coming months as we approach the holiday season.
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Hospitality Marketing: 16 Must-Know Upcoming Trends for 2021 - 0 views

  • Hospitality marketing is centred on thinking about the business in terms of customer needs and their satisfaction.
  • If you want to attract more customers to your hotel or travel business, you need to efficiently advertise on different digital channels and be where your niche audience is.
  • One of the most significant hospitality trends to be aware of in the wake of COVID is the importance of highlighting safety procedures, hygiene policies and other decisions intended to protect your customers.
  • ...10 more annotations...
  • However, due to the restrictions on mass gatherings and increased focus on remote work and video calling, business travel has been hit especially hard by COVID and some travel companies are placing a renewed focus on leisure
  • Make sure your destination or property is visible on distribution and communication channels that leisure customers use and highlight associated facilities.
  • However, with COVID reducing international travel, one of the biggest hospitality marketing trends involves placing a renewed focus on local custom instead.
  • Some companies in the industry are having success through offering food delivery as an experience, combining well-presented food with add-ons, such as candles, music playlists or other freebies.
  • Which demographics are still interested and making bookings, and which have fallen away? Which market segments are growing and which are taking longer to return? Is there any relevant geographical data to consider? Once you have insights into how customers are really behaving, you can adjust your hospitality marketing efforts accordingly.
  • While many businesses compete based on pricing, the reality is that many customers are happy to pay more for guaranteed quality, excellent service or a unique experience. Think about some of the things you can throw into your offering, in order to make it stand out from what rivals are selling.
  • These bots allow for rapid responses to customer questions, regardless of staff availability, and can provide support for multiple languages too.
  • This technology can be used during the booking stage, in order to offer support and encourage completion of bookings. Bots may also be able to up-sell and cross-sell, potentially helping your business to maximise revenue.
  • n fact, this marketing trend could soon eliminate the need for Internet users to press buttons or type their search queries online. Hotel guests can book a hotel room via their smartphone by just speaking to the device.
  • y returns and a steady stream of returning clients, you must compile analytics from online customer testimonials on review websites.
  •  
    Marketing has definitely changed to online marketing. No more are we printing flyers and putting them in mail boxes. This article gives a list of trends that will help the hospitality industry in 2020. All of them are eMarketing strategies that will help any hospitality business creating a marketing plan for 2020.
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100 Event Statistics (2021 Edition) - 0 views

  • Whether the industry remembers it as a catalyst or catastrophe will largely depend on how event professionals adapt and navigate the uncertain times to come.
  • Streaming experiences can reduce total climate pollution from events by 60-98%
  • 58% to 67% of eventprofs are very likely or completely likely to address sustainability in their meeting plans for 2021.
  • ...22 more annotations...
  • EVENT INDUSTRY CORONAVIRUS RECOVERY STATISTICS
  • 66.5% of eventprofs plan to use hybrid as their go-to format once in-person events resume.
  • Almost three quarters of planners (71%) plan to continue to employ a digital strategy to maintain their virtual audience once they return to physical events
  • 57% of attendees believe that they can conduct the majority of their event objectives online.
  • As of March 2020, the exhibition and events industry had lost 14.4 billion euros (16.5 billion USD).
  • only 5% were minimally impacted.
  • Almost three fourths of planners, or 73.6 %, have become more proficient or much more proficient in tech as a result of the pandemic, which will be important as the industry transitions further to virtual and eventually hybrid events in the coming months.
  • 39% of planners expected to be able to recoup at least 25 percent of their revenue by pivoting to virtual events in 2020.
  • Event planners listed social media as the most effective tool for event marketing (74%), followed by email marketing (66%), their website (60%) and event registration site (26%).
  • 37% of event planners report that social media exposure is a key metric of event success.
  • 58% of marketers use social media for marketing before, during and after their events.
  • 52% of events engage on social media several times a day.
  • 92% of marketers consider influencer marketing is an effective form of marketing, and  82% believe that the quality of customers from influencer marketing campaigns is better than from other forms of marketing
  • The most-used event app feature is agenda/sessions, used by 98.3% of eventprofs, followed by the sponsors/exhibitors listing (93%) and the speakers listing (89.3%).
  • 57% of app providers include recommendations of nearby places, events, and experiences to attendees, while 65% include personalized session or content recommendations
  • The average maximum price of an event app is $15,000, which is up substantially from average maximum price in 2019 of $9,600. (EventMB, 2020)
  • Most app companies (41%) charge according to features — the number of companies charging by number of attendees decreased by 9 percentage points in 2020, from 30% in 2019 to about 21% in 2020.
  • The most important consideration in event management software is support (79%), followed by the features (78%) and analytics (69%). Value for money is listed by 67% of event planners and for 58% it is important that they are not limited in terms of the number of events or attendees. (EventMB, 2018) Graph available. 18.8% of event planners used different event technology providers rather than an all-in-one solution in 2019, though the pivot to virtual events in 2020 has likely radically changed this.
  • In terms of sponsorship opportunities, the top three features offered by virtual event tech providers are sponsor/exhibitor profiles (78%), analytics/reporting (77%), and banners in high traffic areas (70%).
  • Only 14.5 percent of event planning companies experienced no impact from the pandemic.
  • Networking is the most effective strategy for event planners to find new clients (66%), followed by social media (45%).
  • 37% of planners value safety standards above all else when it comes to choosing a destination for their next event. The same criterion for venues ranked as most important for 56% of planners. This suggests planners expect venues to carry more weight than destinations when it comes to safeguarding their attendees.
  •  
    Informative page reflecting Event Statistics - Post-Covid
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Managing Payments: How Embedded Fintech will Fuel Travel Revenues | PaymentsJournal - 2 views

  • These companies’ payments systems provide greater efficiencies for hotel owners, such as contactless payment and seamless accounting; they also provide financial services capabilities to owners and banks via embedded finance.
  • Embedded fintech is technology that enables embedded finance, into a financial institutions’ product sets, websites, mobile applications, and business processes via APIs by allowing banks access to a new customer base
  • To meet the demands of travel in a reopening world, these payment systems should also include a state-of-the-art terminal, transparent fees, built-in reporting, analytics, security, and world-class (in-house) support so hoteliers can to focus on their guests rather than time-consuming payments acceptance and reconciliation.
  • ...2 more annotations...
  • Further, cloud based payments systems are often integrated in Property Management Systems, (PMS)
  • Discover and seamlessly connect to 3rd party apps and services and a channel manager to sync rates, availability and details across 100s of channelsManage revenue by optimizing rates, tracking competitors, and providing insights & analytics,Connect to a booking engine to drive commission free bookings and the payment system, which alleviates manual credit card entry, lengthy verification processes and seamlessly rolls up accounting and tax preparation.
  •  
    FinTech is a hot topic and this Journal article touches on the developments of FInTech in the hotel. The standout line touches on how cloud payments can, "connect to a booking engine to drive commission-free bookings and the payment system..."
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Proximity Marketing: What is it? What types? - 0 views

  • Proximity marketing is any system that utilizes location technologies to directly communicate with customers via their portable devices.
  • distribution of media at concerts, information, gaming, and social applications, retail check-ins, payment gateways, and local advertising.
  • utilizing a number of different methods
  • ...4 more annotations...
  • Proximity Marketing Doesn’t Always Require Expensive Apps and Geocentric Technology
  • display signage
  • offer a free wifi hotspot.
  • our company website to detect people using a Mobile Browser at your location. You can then
  •  
    This article discusses what is proximity marketing is used for and the different ways it can be done. The article then also goes to highlight its importance as to why ot should be implemented.
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Hotel tech bosses urge better multi-platform integration | PhocusWire - 0 views

  • The independent report (not put in the field by an existing tech brand or hotelier) from hospitality consultant Josiah Mankenzie found that over 80% of chief information officers, chief technology officers and chief operating officers of hotel brands wanted their PMS provider to concentrate on integrations.
  • Other noteworthy items in the survey included some relief for PMS vendors, with around 70% of respondents expressing they are satisfied with their current supplier.
    • jblan183
       
      From the Property System Management Survey website, it is shown in their survey that out of the 56 persons surveyed, most of them were somewhat satisfied with their current supplier; They are satisfied, but most believe they could have gotten an even better value from other vendors.
  • Half of respondents said supporting integration with other vendors, compared to 15% for growing revenue, 11% for time-saving functionality. Other factors such as mobile usage, security and cost all came in 5% or lower.
    • jblan183
       
      To further clarify this, the 56 persons surveyed say that the most important value provided are the integrations provided, highlighting the necessity as the survey was done when COVID-19 had hit the Hospitality and Tourism Industry hard, creating obstacles to the hotel tech bosses.
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