2013 Hotel Mobile Technology Trends « HeBS Internet Marketing Blog - 0 views
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One of the most notable developments this year is that the terms “mobile marketing” and “mobile technology” really evolved to include not just mobile phones. Tablet devices such as the iPad, Samsung Galaxy and Google Nexus quickly became a significant part of the travel planning and booking process.
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Google search statistics also show a dramatic increase in hotel queries in the mobile and tablet channels in 2012:
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According to eMarketer and mobile ad network Chitika, mobile’s estimated share of web traffic in North America is 28% as of June 2012.
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It is interesting to note that tablets generated 200% more room nights and 430% more revenue than “pure” mobile devices
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Hoteliers can accomplish this in a very affordable ways, such as adding a check-in special on Facebook and Foursquare, or sending them a text message offering a discount to be used on-property. SMS marketing and geo-location offers should become key in how hoteliers target travelers not after but during their travel experience.
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As GDS technology has taken place in the past 2 decades in hospitality in dustry, a branch of it, mobile technology, is also showing its great potencial. Now more and more people can not live without mobile and mobile could be very useful when people are on their vacation like planning and booking hotel or airlines. Besides "pure" mobile devices, tablets also generately damatical revenue for hotel industry. As a result, hoteliers should notice those trends in customers purchasing habits and make a new maketing plan in a SoLoMo(Social, Local, Mobile) world, considering how to best utilize SoLoMo to engage their guests and generate incremental revenues.