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OYO UK hotels go live on Sabre's SynXis platform to grow reach and focus recovery - 0 views

www.hospitalitynet.org/...4103382.html
shared by jalilahst on 21 Mar 21 - No Cached
  • More than 80 OYO hotels in the UK, representing more than 2,500 rooms, are now connected to all major GDSs through Sabre's advanced hospitality solutions.
    • jalilahst
      jalilahst on 21 Mar 21
       
      OYO hotel & homes connected its first group of hotels to Sabre's SynXis
  • SynXis Central Reservations optimizes global distribution channels and enables greater scale and operational efficiency by delivering rates and inventory to all major GDS systems and online travel agencies (OTAs) through direct connections and switch partners.
    • jalilahst
      jalilahst on 21 Mar 21
       
      SynXis increases efficiency by delivering rates and inventory to all major GDS systems and OTAs directly to partners.
  • This first collection of OYO independently-owned UK hotels to be made available on Sabre range in size from 10 to 110 rooms and cover a wide range of areas and price points.
    • jalilahst
      jalilahst on 21 Mar 21
       
      OYO's first collection of hotels to make it to Sabres GDS.
  • ...8 more annotations...
  • they are now available to book through Sabre's own GDS as well as others, corporates, travel management companies, and almost 900,000 travel agents and tour operators globally, significantly increasing the distribution channels and revenue opportunities for the selected properties.
    • jalilahst
      jalilahst on 21 Mar 21
       
      This gave OYO hotels a global distribution reach.
  • The intention is to make further UK OYO properties available to book via Sabre's SynXis Platform, as the portfolio continues to grow and as more hotels reopen following lockdown restrictions.
  • We are delighted that a wide range of OYO's UK hotels are now bookable via Sabre's SynXis CRS, making it easier for international and domestic corporates, travel agents and travel management companies, among others, to book our affordable accommodation around the UK,"
    • jalilahst
      jalilahst on 21 Mar 21
       
      OYO's intentions
  • OYO's new partnership with Sabre will drive a new distribution strategy in the UK, which will support OYO's asset partners and wider business goals,"
  • We look forward to working closely with OYO as it benefits from the SynXis Platform's distribution and retailing solutions
  • he portfolio combines fully operated real estate comprising more than 44,000 hotels with over 1.2 million rooms.
  • he company provides retailing, distribution and fulfilment solutions that help its customers operate more efficiently, drive revenue and offer personalized traveler experiences
  • Sabre's technology platform manages more than $260B worth of global travel spend annually
  • jalilahst on 21 Mar 21
     
    OYO Hotels & Homes was a young hotel startup in 2013. Now it holds 44,000 locations and over 1.2 million in rooms. Sabre Corporation is one of the leaders in technology and software that powers the global travel industry. Sabre's SynXis increases efficiency by delivering rates and inventory to all major GDS systems and OTAs directly to partners. OYO Hotel & Homes connected its first group of hotels to Sabre's SynXis. This partnership with Sabre has given OYO the global tools to reach a global market. The platform has given them the power to book through Sabre's own GDS as well as others, corporates, travel management companies, and almost 900,000 travel agents and tour operators.
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Restaurants in 2021: Technology and Hospitality Search for Balance | QSR magazine - 0 views

www.qsrmagazine.com/...and-hospitality-search-balance tech technology hospitality Software business solution mobile
shared by anonymous on 19 Mar 21 - No Cached
  • And the end result is going to benefit guests, which opens opportunity for restaurants
  • At the intersection of much of this conversation is technology. Roughly half of full-service, fast casual, and coffee and snack operators, said they devoted more resources to tech during COVID, including online or in-app ordering, mobile payment, and delivery management, according to the National Restaurant Association’s 2021 State of the Restaurant Industry Report.
  • Percentage of restaurant operators who say they devoted more resources to customer-facing technology since the beginning of the outbreak in March
  • ...7 more annotations...
  • Despite tech’s position in convenient, contactless ordering, so key in today’s environment, the Association pointed out, customers miss personal service. Given the choice of ordering from a server or ordering from their phone or a tablet at the table, most want the server.
  • Up next is the server versus tablet dilemma. Given a choice, most consumers prefer table service when they’re dining in a restaurant, the Association said.
  • Only one in five said the option of ordering and paying through a tablet or smartphone at the table would influence their restaurant choice
  • For example, the burger brand is deploying a “server partner” in tandem with waitstaff. Now, with handheld technology in tow, servers can spend more time roaming dining rooms and less on side tasks, like ringing up orders and delivering food. The server inputs orders at the table as they come in.
  • Among guests who plan to dine-in in a restaurant or fast-food venue in the next few months, 64 percent said they’d choose to sit in a section with traditional table service. This preference was strongest with older diners, with nearly 69 percent of Baby Boomers and 67 percent of Gen Xers saying they’d go for the section with traditional service.
  • Tech was more of a draw with Gen Z—55 percent said they would choose to order and pay electronically from their table.
  • COVID, however, forced restaurants to start listening again
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11 Tips to Improve Your Restaurant's Cyber Security in the COVID-19 Era | FSR magazine - 0 views

www.fsrmagazine.com/...ts-cyber-security-covid-19-era cyber security restaurants hackers scams protection risk analysis
shared by anonymous on 27 Sep 20 - No Cached
  • wealth of client data on tap from places with lax security
  • unknowingly serve credit card data to hackers. Due to the volume of credit card transactions and CRM data available, restaurants need to take cybersecurity seriously before a criminal gets wind of the vulnerability
  • A hacker only needs to gain access to a restaurant's POS system and install malware to steal customer credit card details.
  • ...20 more annotations...
  • Take Chipotle, for example. The company got devalued by about $400 million after they suffered a data breach.
    • anonymous
      anonymous on 27 Sep 20
       
      Major consequences for restaurants if discovered as the link
  • because most go belly up six months after an attack.
  • Unprotected WiFi
  • Criminals pretend to be from the U.S. government and inform targets their COVID-19 stimulus check is ready, but they would need to verify the details of the recipient first before they can send it.
    • anonymous
      anonymous on 27 Sep 20
       
      Low level scammer
  • CRM software data, which may include names, addresses, and even birthdays. One of the most common ways to achieve this sort of attack is via malware (malicious software). Hackers find a vulnerable backdoor to a restaurant's network to install malware on the POS system. Malicious code then records every transaction and every detail, sending it back to the criminal's server over the internet.
  • GrubHub drivers scam both the restaurants and the customers by marking the deliveries as complete and pocketing the tip money, without bothering even to pick up the order from the establishment.
    • anonymous
      anonymous on 27 Sep 20
       
      AHHHH
  • Businesses are scrambling to find suppliers amidst the chaos, and criminals have been taking advantage of the confusion
  • Scammers are posing as representatives from the World Health Organization (WHO), the Center for Disease Control (CDC), and other public health agencies
  • social engineering on the restaurant staff to pull off phishing attacks.
  • PCI compliant.
  • conduct a risk analysis
  • hiring a security expert either full time or as a consultan
  • Secure your network and always change the free WiFi access point's password with a strong one every day.
  • latest operating system updates
  • Force multi-factor authentication
  • strong passwords
  • Ensure sensitive data encryption
  • web-filter to secure your WiFi network
  • Install a robust security software program on all computers and devices to block, detect, and clean malware.
  • Conduct regular cybersecurity training
  • anonymous on 27 Sep 20
     
    Restaurants have always been an easy target for cyber security hackers, in particular, hackers who are looking for credit card and ID information. Restaurants provide hackers with a "wealth of client data" due to the high "volume of credit card transactions and CRM data available." Once given access, a hacker could simple install malware and duplicate all customer information. Already facing critical financial issues during Covid 19, restaurants large and small need to take a stronger presence in the protection of their data. If discovered to be the start of a breach, customers will tend to avoid that business. "Chipotle, for example...got devalued by about $400 million after they suffered a breach," and many small restaurants "go belly up six months after an attack." Below is a summary of the types of attachs restaurants face: 1. Unprotected Wifi 2. Social engineering and phishing attacks. This is actually the one that stood out to me the most because of how sophisticated these attacks can be. It is a reminder that we are all at risk, both the technologically challenged and gifted. 3. Malware 4. Covid 19 Scams 5. Grub hub scams 6. Supply chain scams *A particular issue for restaurants and commercial businesses right now as companies scramble to find new vendors who can supply them with the products they require. 7. Public Health scams 8. Government Stimulus scams 9. Technical support scams How can we fight against these? Here are the recommendations: 1. PCI compliance 2. Hire and IT security professional to conduct a risk analysis and if possible, keep on as a consultant or full time 3. Keep a secure network and change free passwords daily 4. Use the latest operating systems, force multi-factor authentication, strong passwords, and use encryption services for data storage and transfers 5. Install and use robust web-filters and security software programs 6. Maybe most important!!! Train your employees. 5.
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The Right to Privacy in Tourism | Tourism Watch - Information Service Tourism and Devel... - 0 views

www.tourism-watch.de/...right-privacy-tourism privacy tourism
shared by shanegmark on 22 Feb 21 - No Cached
  • We have a right to be left alone. The state must not know everything about us. It must not penetrate our private affairs. The right to privacy is a human right. It can be interpreted differently in different countries.
  • no-fly-registers of people who are denied to board an aircraft. The data of air passengers are accumulated and retained, including even their food preferences. When entering a country, fingerprints may be taken or the iris may be scanned. There are data bases for visa information. We have security cameras at airports, railway stations and public places.
  • We are talking about the effects of globalisation here. Travelling has become very cheap. This has changed tourism, and it has changed the situation of the locals. The global village has become a reality not only online, but also offline. Surely this affects the right to privacy. Let’s keep talking about the Berlin staircase: Some tourist might find it so attractive that he takes a video of it, maybe even capturing someone who actually lives in the house and does not like to see strangers there. Afterwards the video goes viral. Offline becomes online. And the side effect: The video might have contributed to data profiles that make it easy to draw conclusions about the people concerned.
  • ...1 more annotation...
  • First of all, each one of us has to respect the laws of the country where we stay. This includes the laws concerning privacy. In Germany, for example, there is the right to control what happens to your image as an aspect of criminal law.
  • shanegmark on 22 Feb 21
     
    This is an interesting article that is written by a Data Privacy Lawyer. He outlines the complexity of data privacy in travel given that there are so many different interpretations of what it means in different countries. He also highlights that when privacy might be violated by another individual, there is almost no recourse.
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4 ways ecommerce is impacting the hospitality industry - Insights - 0 views

insights.ehotelier.com/...cting-the-hospitality-industry ecommerce hospitality industry ways insights
shared by zihanwang on 11 Sep 19 - No Cached
  • The ecommerce explosion has impacted the way business is done online
  • Enhanced customer service, automated marketing, customer-specific advertising
  • four ways ecommerce is impacting the hospitality industry
  • ...10 more annotations...
  • A personalized service tailored to the customer
  • Virtual reality brings the experience to the customer
  • Tapping into an increasingly international market using data
  • Retargeting to chase up lost sales
  • Virtual and augmented reality is fast becoming a normal part of everyday life, most noticeably in ecommerce.
  • Many hotels now let customers take a virtual tour of their building right there on the hotel’s website. The Thai hotel and resort chain Amari, for example, offers virtual tours of all its premises, including 360° panoramic views of its lobbies, exterior, and hotel rooms.
  • By analyzing weather reports, local events schedules and more, Marriott is able to forecast demand and calculate the value of individual rooms during busy — and not so busy — periods of the season.
  • Ecommerce has blown the international market wide open.
  • It’s important for hospitality brands to stay ahead when anticipating customer needs, and personalization is an important method of doing so.
  • Another way ecommerce is impacting the hospitality industry is through the normalization of sophisticated tracking and retargeting.
  • edagt001 on 11 Sep 19
     
    This article talks about how ecommerce has impacted the way business is done online within the hospotality industry with enhanced customer service, automated marketing, customer-specific advertising.
  • ...4 more comments...
  • demax85 on 16 Sep 19
     
    This age of technology has become so powerful that it is used widely for travel. Consumers are looking for a personal experience, not something that is meant for everyone. eCommerce has evolved and made it very easy for retailers to obtain customer information. With that information they are able to customized ads for you based on your searches. Virtual reality is also a new way for consumers to be able to see if an item good for their home. It allows you to get a feel of the product before using. Hotels allow the opportunity for guests to get a feel of the hotel before going.
  • msbode on 22 Jan 20
     
    In this article, the author gave a bird's eye view of how the hospitality industry in 2019 was impacted by e-commerce in 4 ways. Firstly, e-commerce focused on the individual to foster greater engagement and boost sales by creating a personalized experience for each guest, based on the data gathered on them. Secondly, through the adoption of virtual and augmented reality, e-commerce was able to allow customers to experience their products before purchase. Thirdly, e-commerce has given hospitality businesses, global access to clients that a brick and mortar business could not facilitate. Lastly, e-commerce has given hospitality businesses the ability to recapture lost sales, from potential customers who may have left their sites before purchasing.
  • edagt001 on 27 Jan 20
     
    This article is about ways in ecormmerce has an impact on the hospitality industry.
  • Taj Buckley on 03 Feb 20
     
    Virtual reality is becoming a normal part of everyday life in eCommerce. Most hotels now let customers take a virtual tour of their building before they book a stay at the property. E-commerce has blown the international market wide open for consumers that were previously out-of-bounds.
  • patrick021 on 28 May 20
     
    As the hospitality industry continue to grow we should urge to monitor the current trends of consumer needs. Anticipation of what they may look for such as discount codes and personalized experiences are big pluses when it comes to satisfaction. An additional feature that customers are now being attached to is the virtual trend of placing furniture or items that you may purchase online in space of your home to see if it fits your look.
  • zihanwang on 29 Jul 20
     
    This article introduce four ways that E-commerce impact on hospitality industry. Ecommerce is opening up new avenues for businesses all over the world across a variety of industries. Hospitality has a lot to gain from adopting new technology and ecommerce innovations. In Hospitality and Tourism industry, hardware, software, information management, and telecommunications systems have allowed for the processing and information flow amongst organizations. We consider the importance of the trend of Information Technology by implementing an effective IT system for advertising, distribution, encouragement and co-ordination of the industry. It is important that Hotel Industry take the lead of the emerging technologies to improve management abilities and develop business plans focusing on the most efficient income of delivering value added products to clients.
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Are customers' reviews creating value in the hospitality industry? Exploring the modera... - 0 views

www.sciencedirect.com/...S0268401216301049 Social Media Influence Tripadvisor effects on hotels user generated reviews
shared by anonymous on 25 Aug 20 - No Cached
  • reviews
  • positive effect on hotel revenues
  • outside popular destinations
  • ...39 more annotations...
  • online visibility
  • user-generated reviews
  • 240 small and medium-sized hotels
  • online retailers have thus been gaining increasing market power in influencing customers’ purchases (i.e., Inversini and Masiero, 2014, Silva, 2015, Yen and Tang, 2015) and have improved market transparency and uncertainty for travellers (Toh, Raven, & DeKay, 2011). For this reason, their role is now considered an infomediary (Chen, Yang, & Wang, 2015) because their capability to add value in transactions depends primarily on collecting and processing information about prices, destinations and travellers’ reviews.
  • positive effect on hotel revenue growth
  • outweighed by a negative effect on gross profit margins.
  • managerial implications discuss how hotels should use social media features according to a strategic view based on pursuing the horizontal and vertical differentiation of their services in an attempt to create more economic value from their online visibility and to protect profit margins from the intermediation in their customer relationships.
    • anonymous
      anonymous on 25 Aug 20
       
      MIS idea of how to actually use the information giving from this style of data mining
  • Online reviews provide additional information for travellers to mitigate the uncertainty about the quality of a hotel and about its fit to their needs and preferences on accommodations and destinations.
  • 50,115 user-generated reviews on TripAdvisor,
  • shake up long-lasting reputations through reviews posted by unmonitored influential opinion makers
  • Internet can be a value-destroying mechanism for small businesses and can deter hotels’ capacity to defend profit margins
  • empower buyers
  • ncrease the degree of rivalry among firms that sell and distribute their products/services
  • bargaining power
  • First, online ratings can have a beneficial effect on the occupancy rate of rooms, which is especially important for larger hotels that bear a greater cost of idle capacity, especially in off-peak periods. Second, visibility on social media can allow hotels to apply a price premium thanks to greater economic value generated by market transparency, the reduction of the search costs for both parties involved in the transaction
    • anonymous
      anonymous on 25 Aug 20
       
      Hypothesis broken into 2 parts
  • brand image of hotels,
    • anonymous
      anonymous on 25 Aug 20
       
      Potential here for bad press. Viral videos of mistakes/ misinformation etc.
  • maller hotels with opportunities for market growth in segments in which they have a limited market presence
  • exploring the relationship between online visibility and the creation of economic value in terms of increase of sales and profitability for a panel of 240 Italian small and medium hotels
  • ive million registered users who visit the platform 30 million times per month on average
  • we consider only the profitability (the value appropriation achieved through online visibility) and not the increase in sales (the value generation achieved through online visibility) because hotels’ market positioning affects a hotel’s capability to appropriate the economic value brought by online visibility and influences hotels’ ability to negotiate the infomediation fees, which in turn impact hotels’ profitability.
  • social networking (i.e., the opportunity that users have to connect with people with similar travel interests, needs or experience) and knowledge sharing
  • travellers can more easily find persons who share similar travel preferences and needs. In a similar way, a user consulting travellers’ reviews can see if the reviewer is a member of his/her friends’ social networks on other platforms, such as Facebook.
  • beyond allowing hotels to improve their room occupancy rates, online visibility may allow hotels to apply price premiums.
  • respond strategically to online reviews
  • positive relationship between online visibility and sales
  • three different forms.
  • first is the rating assigned by users, who can express their evaluations on a quantitative scale.
  • rates given by users are distributed over the scale.
    • anonymous
      anonymous on 25 Aug 20
       
      Think amazon review
  • number of reviews that users give to hotels
  • we may expect that online visibility on social media – seen as a composite measure of the three above-mentioned elements – can positively impact hotels’ revenue growth
    • anonymous
      anonymous on 25 Aug 20
       
      hypothesis
  • hotels’ market positioning between their online visibility and profitability.
  • Online visibility has a negative effect on the gross profit margin of a hotel.
  • Consequently, high star-rating hotels apply price premiums for their superior quality and attract less price sensitive customers, who have a higher willingness to pay for quality
  • we expect that less price sensitive customers are willing to pay more for hotels with higher customer ratings on infomediation platforms because they perceive these hotels to be more valuable
  • The relation between online visibility and sales profitability is stronger for hotels with high star-rating.
  • iche tourism appears to offer a more meaningful set of experiences, given the knowledge that tourists’ needs and wants are being met
  • “what makes a tourism destination truly competitive is its ability to increase tourism expenditure, to increasingly attract visitors while providing them with satisfying, memorable experiences, and to do so in a profitable way” (p. 2).
  • However, a number of studies have reported that online user-generated reviews are perceived as more credible than traditional word-of-mouth when they come from persons with similar attitudes and preferences
    • anonymous
      anonymous on 25 Aug 20
       
      Hate this.
  • Hotels in niche destinations are thus better positioned to extract more economic value from online visibility.
  • anonymous on 25 Aug 20
     
    This article analyzes how user-generated ratings have a positive impact on hotels revenue growth. It looks at this through three different methods: one, ratings that the uses provide, two at how those ratings are "distributed over the scale," and three, the number of reviews that hotel receives. The article observes 240 small to mid scale hotels in Italy. Some issues we see come up revolve around the subjectivity of user-generated reviews and how that can positively and negatively affect hotel occupancy and interest. Ultimately, it appears that hotels that already have a high star rating will benefit most from these user-generated ratings because they have a stronger bargaining tool. The other benefactor are small, niche hotels whose increase viability and unique qualities help it in encouraging new tourism and high level experiences.
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How Cloud-based Hotel Software is Changing the Industry - 8 views

www.cloudbeds.com/...nging-the-hospitality-industry
shared by biancafavilli on 01 Sep 19 - No Cached
  • Couple that with the fact that in the next two to three years hoteliers are expected to invest seven to eight percent more on cloud technology
  • Additionally, increased accessibility, greater profitability, and user-friendly dashboards make cloud-based software enticing for hoteliers
  • For starters, cloud-based hotel software has the ability to host a property management system (PMS) from a remote location, allowing hoteliers to access their property data from anywhere in the world with an internet connection. This feature is unique to cloud-based software and eliminates the need for hoteliers to be physically present at their property to be able to check in on daily management operations.
  • ...22 more annotations...
  • Cloud-based hotel software has been shown to boost productivity, efficiency, and cost-effectiveness
  • Additionally, through the centralization of operations, hoteliers can eliminate the need for on-premise servers at each property
  • In fact, the hotel group, Triple C Hotels and Resorts, reported a 60% savings on software costs when they switched to Cloudbeds’ cloud-based hospitality software
  • For example, Cloudbeds hospitality software implements periodic auto-logoff features that require users to re-enter their password, two-factor authentication for an added level of user verification, and automatic removal of guest credit card data after 14 days
  • The high-level security standards followed by cloud-based hotel software is due in part to its rigid compliance with PCI requirements.
  • Unlike locally installed software, one of the more attractive elements of using a cloud-based hotel software system is the ability to adapt, grow, and integrate with future trends
  • Unlike conventional hotel software models that require hoteliers to purchase licenses and hardware, cloud-based hotel software is sold as a service that enables clients to add on as many or as few tools and features as needed.
  • In fact, a study by Frost and Sullivan showed that businesses can cut IT costs in half by implementing cloud-based computing solutions to customer support.
  • ability to host a property management system (PMS) from a remote location, allowing hoteliers to access property data from anywhere in the world with an internet connection. This feature is unique to cloud-based software and eliminates the need for hoteliers to be physically present at their property to be able to check in on daily management operations.
  • Eliminate the need for manual data sharing and processing
  • Give staff more mobility and accessibility around the property
  • next two to three years hoteliers are expected to invest 7-8% more on cloud technology
    • cleon087
      cleon087 on 25 May 20
       
      This could be a determination if a hotel succeeds. It is important to not lag and instead adapt to the times.
  • an spend more time attending to guests
  • ransitioning to a cloud-based hotel software solution can seem like a daunting task at first
    • cleon087
      cleon087 on 25 May 20
       
      Not all bosses are even comfortable with technology to begin with so it would be difficult for them to spend the money to transition.
  • Accelerate hotel check-in / out
    • cleon087
      cleon087 on 25 May 20
       
      People value fast check in, especially someone that came to the hotel on a business trip and just wants to get to their room.
  • Eliminate the need for manual data sharing and processing
    • cleon087
      cleon087 on 25 May 20
       
      This saves a lot of time because you wont have to manually record data.
  • customizable
  • In an industry that is always changing, this kind of flexibility is priceless.
  • across multiple properties simultaneously
  • faster for operations, online booking and customer service.  
  • frequent security updates t
  • Cyber attacks and tighter regulations on privacy policies have made the need to protect guest information more important than ever. This topic is a main concern for those considering switching to a cloud-based PMS system since data servers are hosted off premises.
  • anonymous on 01 Sep 19
     
    Cloud-based hotel software is able to host a property management system from a remote location which therefore allows hotel staff to access data from wherever they are in the world. It is showing positive signs of increased efficiency and overall cost-effectiveness.
  • ...4 more comments...
  • gaston326 on 08 Sep 19
     
    Cloud-based software is the future of the entire hospitality industry. The benefits of having this software heavily outweigh the cons. It would allow employees to better assist guests with check-in/out processes and it would also give them increased mobility throughout the system, accelerating the services we can offer to our guests. In addition, cloud-based systems allow for better data storage, giving us the tools we need to be prepared for returning guests and their accomodations.
  • dsada005 on 08 Jan 20
     
    Providing the best customer service is the goal of any hotel. It is what attracts your guests to return and suggest your hotel to others. Imagine a software that eliminates the need for hoteliers to be physically present to check on daily management operations or even automate mundane daily tasks, allowing staff to spend more time attending to guests and improving the customer service experience. This software is known as cloud-based hotel software. This software is not sold as a product; it is sold as a service that allows hoteliers to add on as many or few features as needed, making it completely customizable. Cloud-based software is hosted by a vendor's server and gives hoteliers a scalable system that is flexible and easily updated across multiple properties simultaneously. A great key feature to this software is that the system is able to adapt, grow, and integrate with future trends. Flexibility is so important in this generation because new technologies are constantly being innovated and staying up with trends is a great way to satisfy your guests. Cloud-based software has shown to boost productivity, efficiency, and cost-effectiveness. What more could you ask for?
  • jeanique13 on 19 May 20
     
    The cloud based hotel software is a great addition to he hospitality industry because it gives the hoteliers a chance to be flexible with their stay. It gives the staff member a more relief on updates of property housekeeping status. Cloud based technology gives advantages of moreover frequent updates and enhancements for hoteliers inquiring.
  • cleon087 on 25 May 20
     
    This article highlights the benefits of switching to Cloud-based hotel software. One of the highlights is the reduction in cost, by switching it allows employees to focus more on service then repetitive tasks. This is also an attractive deal for hoteliers because they're allowed to check on important data from their house. This software makes it more efficient and soon all hoteliers will have to invest in a innovative software.
  • hankunli on 24 Jul 20
     
    A general trend is that hoteliers are considering to use cloud-based systems more. Data have proved that hoteliers will invest more in cloud technology. Cloud-based hotel software can provide its users with many benefits like cost-efficiency, increased accessibility, and user-friendly dashboards. Furthermore, it makes remote/offsite information sharing and real-time offsite management possible. With a cloud-based system, staff can spend more time on guests and improving service. For security issues, cloud-based systems upgrades often and therefore reduce the risk of being hacked. Cloud-based systems are also enough flexible to meet the future needs of users. In sum, cloud-based technologies can help the hospitality businesses to deal with the changes better.
  • biancafavilli on 30 Aug 20
     
    Hotels are beginning to transition to cloud-based software because they are realizing the great impact it has caused on their business. The article mentioned, "in the next two to three years hoteliers are expected to invest 7-8% on cloud technology". This percentage exhibits how hotels are going to be ran in the future. Cloud-based software has brought positive impact to a hotel business such as "increased accessibility, greater profitability, and user-friendly dashboards". All of these benefits have caused hotels to run their business smoothly bringing back satisfied guests. This software allows check ins/out to be more quick and gives easy access to areas in the hotel for employees. Another gain received by using this software is that its cost-effective. It has been disclosed that a hotel has saved "60% on software costs". Using this software has saved a hotel a lot of money that can be used to satisfied guest more. Security on data is more secured using cloud-based software because the vendors take it seriously making it harder for hackers to retrieve information. Some hotels may halt to install new technology such as cloud-based software but with all the benefits it has given to other hotels, this is going to be the future for the hospitality industry.
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NYC Based eMenu Drives Restaurant Profits With iPad Menu Solution - Total Food Service - 0 views

totalfood.com/rofits-with-ipad-menu-solution
shared by yvenisem on 12 Oct 20 - No Cached
  • The NYC based company makes the archaic experience of using traditional paper menus a thing of the
    • yvenisem
      yvenisem on 12 Oct 20
       
      definitely is starting to feel archaic in the 21st century
  • Patrons are given iPad menus and are still ordering through the server.
    • yvenisem
      yvenisem on 12 Oct 20
       
      Don't kow how this will still be able to work with COVID
  • restaurants can easily customize their menu to their own specifications and can make updates with a click of a button
    • yvenisem
      yvenisem on 12 Oct 20
       
      They can use this to modify restaurants according to their set audience, which can also serve to maximize revenue
  • ...7 more annotations...
  • Among the more popular features of eMenu is the software’s ability to have multiple language options.
    • yvenisem
      yvenisem on 12 Oct 20
       
      Amazing feature that could be very beneficial for places like Florida where there are a lot of different languages being spoken
  • People eat with their eyes
    • yvenisem
      yvenisem on 12 Oct 20
       
      Many restaurants definitely lack a visual element. It's one thing to describe what is in the meal and another to see it and fantasize about eating it.
  • The fact that a steakhouse that is operating over 100 years decided just three years ago to work with eMenu speaks for itself
    • yvenisem
      yvenisem on 12 Oct 20
       
      Does seem very impressive. Good that people are moving with the times in order to stay relevant, no matter their success
  • No one will order another entree, but our eMenu strength is to entice people to order an appetizer, cocktail, side dish or dessert.
    • yvenisem
      yvenisem on 12 Oct 20
       
      The power of seeing food, I'll bet!
  • People with certain dietary restrictions can easily click a button and see options that are available for them.
    • yvenisem
      yvenisem on 12 Oct 20
       
      One of the best features in my opinon, especially since I'm eat more plant-based foods
  • A restaurant can use eMenu to feature and promote private rooms, catering packages, special events such as sports games, bands and more.
    • yvenisem
      yvenisem on 12 Oct 20
       
      Great for people to view while they are waiting for their food
  • Also, we offer a 3 month trial so restaurants can see results prior to making any long term commitment
    • yvenisem
      yvenisem on 12 Oct 20
       
      Very smart business move
  • yvenisem on 12 Oct 20
     
    This article is about a company named eMenue International that offers a revolutionary way of allowing customers to order their food. Instead of the traditional paper menues, guests would be given iPads where they could view pictures and videos of the food that is available to order. This visual element was added in on the premise that people are more enticed by visual elements rather than descriptions of the meal. This technology was adopted by one of NYC's oldest steakhouses agter 100 years, which bodes very well for the business since checks increas by up to 9% after a couple of months. Some of the most valuable aspects of this new method of ordering is the ability for someone to view menue items in the native tongue, widening the range of customers restaurants can receive, increasing profits. Another thing to note is that this menue allows people to click on a tab that caters to their specific dietary needs. In terms of marketing, this could be great since it also offers the ability to showcase the different amenities in the restaurant whther that means meeting space or event packages.
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Cyber Security Marketing Tactics That Actually Work - 0 views

www.sevenatoms.com/...ng-tactics-that-actually-works Hospitality technology cybersecurity marketing
shared by mtedd003 on 02 Oct 20 - No Cached
  • Whether you want to attribute it to the rise of interconnected devices in the IoT revolution or just the growing instances of cybercrime, the cyber security industry has seen immense growth in recent years and shows no signs of stopping.
  • This should come as no surprise given that the average annual cost of cyberattacks worldwide is about $9.5 million, according to Ponemon Institute.
  • clearly a need for effective cyber security products and services, there are also many solutions on the market, making it more difficult to capture the attention of your target audience.
  • ...22 more annotations...
  • New cyber security companies are popping up all the time in response to the heightened demand. This can make it hard to stand out in the crowd, and it makes it essential for you to communicate what makes your brand different.
  • you also want to be credible.
  • your potential customers need a significant amount of education to understand what threats they face and what solutions they may need.
  • This is especially true given that CEOs and other C-level executives are not as well versed in information security, which can impact a company’s decision to include cyber security as part of their overall preparedness plan.
  • Though there is plenty of evidence pointing to the necessity of cyber security in protecting valuable data, the truth is that many businesses just don’t prioritize cyber security until it is too late.
  • only one in five, or 22% of those surveyed said that they fully incorporate information security into their strategy and planning.
  • data suggests that cyber security marketers must find ways to create a sense of urgency for potential customers
  • Content marketing can help you build credibility while addressing the major challenge of educating your prospects. In order for your content to be effective,
  • ensure that it is unique.
  • Blogs are great for attracting prospects in every stage of the buyer’s journey. Try to create some evergreen blog content that will be universally relevant
  • Offering downloadable content like e-books and whitepapers is also an excellent way to convert your site traffic into leads that you can later nurture.
  • Another aspect of downloadable content that you’ll need to consider is the landing page.
  • case studies are one of the most important tactics for B2B companies.
  • Email Marketing
  • Downloadable content like e-books, case studies, and reports that provide readers with a more in-depth understanding of important cyber security topics. Links to your most recent blog posts talking about recent attacks or security concerns and those that break down complex cyber security topics for a wider reading audience. Video content that emphasizes the importance of cyber security and communicates the value of your company’s offering. A digest of relevant articles from reputable industry publications that helps readers better understand hot topics in cyber security. Monthly offers and sales promotions like a free trail, which can encourage prospects to sign up.
  • Webinars are a great way for cyber security marketers to connect with bottom-of-the-funnel leads.
  • interactive element.
  • Webinars can sometimes be costly to produce. However, as with other parts of your marketing campaign, there is also an opportunity to repurpose your webinar to get more out of this content.
  • Paid campaigns are great at accomplishing two goals – amplifying your content marketing efforts and getting prospects to arrive at your demo request landing page.
  • Don’t exaggerate your solution’s results.
  • Use data in your messaging. 
  • Create an easy-to-navigate library of premium content. 
  • mtedd003 on 02 Oct 20
     
    The Cyber-security Market report has predicted worldwide spending on cyber-security will surpass $1 trillion by 2021. This is a result of annual cyber-attacks costing $9.5 million in global damages. The many solutions on the market require cyber-security services to be innovative on how they market. Cyber security companies want to stand out to customers while still remaining credible. Many businesses are also uneducated and/or don't prioritize cyber-security. The use of blogs and downloadable e-books allow marketers to educate while promoting their product. Cyber security marketers have to make sure they have an easy user-interface, use data in messaging, and don't over exaggerate the capabilities of their products.
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Vaccine mandates and restaurants: Arizona hospitality groups respond - 0 views

www.azcentral.com/...8265443002 hospitality restaurants Covid-19
shared by bruss031 on 12 Sep 21 - No Cached
  • The plan mandates that all employers with 100 or more workers must require COVID-19 vaccinations or weekly testing.
  • The president's plan requires companies to provide paid time off for employees to get vaccinated.
  • companies that are not in compliance could face fines of up to nearly $14,000 per violation, CNN reports. 
  • ...4 more annotations...
  • Employees were given the choice of when to return to work. They were also required to get tested for COVID-19 weekly. 
  • When vaccines became available, Genuine Concepts held a vaccination event at Ladera Taverna y Cocina and encouraged all employees to get their shot.
  • Not all of these shots were given to Genuine employees, as the team extended invitations to other local restaurant and bar employees. However, a large percentage of Genuine's employees were vaccinated at the event.
  • "It's important because if we protect our employees, then it protects their families, our customers and their families, the vendors that go on site to our places and their families," Cramton says. 
  • bruss031 on 12 Sep 21
     
    After a recent announcement by President Biden, new mandates are being put in place requiring any U.S. employer that employs over 100 people to require vaccines within the establishment. This new action plan was developed in response to the widely spreading delta variant and is hopefully going to be curb the infection and hospitilization rates. Although many of the specifics have not yet been revealed, it can be assumed that organizations will be required to maintain current and up to date records of vaccine status for all employees for the coming future.
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How technology is changing the way we plan and experience events - 4 views

mashable.com/...event-planning-technology
shared by mjbengo04 on 27 Feb 15 - No Cached
  • Old models are falling away and technology is giving both planners and event participants an opportunity to grow and revisit the underlying ideas about how event spaces work.
  • Old models are falling away and technology is giving both planners and event participants an opportunity to grow and revisit the underlying ideas about how event spaces work.
  • planners can use the tech-augmented action to direct traffic to spots and programming that they want to emphasize.
  • ...18 more annotations...
  • The ways attendees' expectations have changed is due largely to technology in the event space.
  • "The expectation for attendees is that they can be engaged. From the easy stuff — polling, contests, social curation — to environmental changes, such as how IBM has changed their product-demonstration approach at events, or a recent augmented-reality experience we created for UPS … to nuances like RFID tags that personalize digital signage, people expect to see themselves as part of an event."
  • With that as a given, now comes a newer drive on the planner's side: To place more control of events in their audience's hands.
  • She's talking about app and online tools that allow for text-to-screen and text-to-moderator communications, so that moderators have more control over what questions are being asked and who's asking them while on the podium.
  • "We started using apps for all of our events: No paper, no welcome book, no paper agendas — everything digital. That way no one has anything in their hands, which encourages them to interact."
  • "We use live polling at our events via social media. In our workshops, we tell people to tweet at the speaker or use a hashtag when they ask a question. That way the speaker can constantly receive and answer questions in real time."
  • already key to the personalized experience is the advent of beacon technology within the event space. In essence, beacons detect attendees' mobile devices and then push relevant information to those screens
  • "While GPS and geocaching are still popular for scavenger hunts, augmented reality has proven to be a huge step forward in location-based mixed-reality games for corporate team building," Shackman says, regarding how AR intersects with event activities.
  • From on-site wristbands that allow participants to capture moments and information — say you like a sample of a dish at a food event and the wristband can send the recipe to you — to BYOD opportunities surrounding devices such as Google Glass, we're at the front end of a potentially profound shift toward hands-free tech at events.
  • Mobile-app usage in the messaging and social-media space increased some 203% last year. Recently, this kind of functionality is "becoming geo-enabled," says Shackman, "which helps attendees enhance their experience based on their location at a given moment.
  • Old models are falling away and technology is giving both planners and event participants an opportunity to grow and revisit the underlying ideas about how event spaces work.
  • Using an app during the events, she says, makes everything more seamless.
  • Camera drones are becoming an incredible technology used in various industries, and the event space is one that will soon take full advantage.
  • Old models are falling away and technology is giving both planners and event participants an opportunity to grow and revisit the underlying ideas about how event spaces work.
  • "With this kind of technology, attendees can now ask unlimited questions, and moderators can quickly filter out ones that don't make sense or that disrupt the flow. Furthermore, because speakers can clearly see the questions being asked, they do not get lost among the noise of status updates."
  • "When anyone who has a Bluetooth-enabled device walks past the hotspot, it automatically triggers some sort of video, push notification or message. It's particularly great for welcome tables, so you can send a welcome message, or if you want to announce a retail opportunity, like a special product on sale, somewhere at your event."
  • "Instead of playing on a [map layout], you can walk around in the real world as you look at your screen. And you can do more than simply collect items: You can take over territory, collect virtual items and use them to become more influential."
  • Wearable tech
  • mandi6123 on 27 Feb 15
     
    Events and event planning are evolving into new, dynamic formats. Old models are falling away and technology is giving both planners and event participants an opportunity to grow and revisit the underlying ideas about how event spaces work. "It's been fascinating watching just how fast things have changed," said Brian Solis, principal at Altimeter Group, at a New York conference this year.
  • ...2 more comments...
  • mandi6123 on 27 Feb 15
     
    This articles shows the dramatic shift in technology for event planning. Customers' expectations are high; they want something interactive and fast. Audiences want to be engaged with the event and with technology such as wifi, mobile devices and tablets everyone can communicate in real time all at once. Social Media is also playing a big part in events. Not opnly can an organizer promote their event prior to it taking place but they can also communicate through social media during the event. As an event planner myself I can tell you how important this is. It has taken some time to adjust to this new time consuming demand but the payoff for the event is worth it. Some other trends mentioned in the article are: Data personalization, augmented reality on the floor, wearable technology, mobile apps and my personal favorite Drones. The Drone technology allows an event planner to see their event from a bird's eye view which allows them to know how the setup of traffic flow went, where they need to add attractions and/or vendors, what time was the busiest at the event and analyze why people are gravitating to certain locations of the event. It is also a great marketing tool; to show the entire event all at once is a great way to showcase the event.
  • tkasischke on 21 Jun 15
     
    Technology is taking over all aspects of the hospitality world especially event planning. Not only does it change things for the event planner but for the attendees as well. One of the biggest changes with technology and event planning is having engaged attendees. Before attendees were thought of as very passive but now with technology it is easy to participate in contests and polls. Another big technology game changer is wearable tech. Attendees can wear wristbands that allow you to gather information about the event you are attending. Disney is a great example with wearable tech with the wristbands that connect everything including payments to your trip. As you can see tech and event planning has come a long way. Technology effects every step of the event planning processes including planning and post event.I feel this is just the start of options the technology world will provide for the hospitality industry.
  • delaneyverger on 06 Oct 16
     
    This article talks about the ways that technology is changing event planning and events themselves. Event attendees are now looking for more engaged experiences, rather than the old way of merely attending an event passively. Social media plays a huge role in how attendees interact with and even plan an event. Participants can interact with and engage with event speakers now more than ever, with participants sending questions to the speaker via social media or other technology that allows for the speaker to answer audience questions in real time. Data personalization allows for event attendees to receive information about the event, allowing them to be involved in the planning process and during the event itself, whether it's through Bluetooth or geofencing technology. Event attendees can take advantage of augmented reality technology to engage in activities. Wearable technology is becoming increasingly popular, as it allows attendees to get information quickly and easily without any real input on the attendee's part. Mobile apps are now becoming more commonplace for events, as it's easy, efficient, and convenient. Drone technology is now being used at events, whether to take pictures or to stream the event to people who could not attend.
  • mjbengo04 on 07 Oct 16
     
    As the world has moved forward with technology, so to has the world of events and event planning. Planners are able to connect with the guests on a whole different level and events have the technology to be able to keep the attendees engaged and interacted. From flying drones to social media, technology has helped selling events a much easier process.
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https://www.hospitalityupgrade.com/_magazine/magazine_Detail.asp/?ID=483 - 0 views

www.hospitalityupgrade.com/...magazine_Detail.asp telecommunication hotel hospitality technology
shared by khiyara_00 on 30 Aug 20 - No Cached
  • The advent of call accounting systems (thanks to deregulation) enabled hoteliers to easily mark up calls to a profitable (some say too profitable) level.
  • The guest now has a variety of choices for communicating including fax over the Internet, e-mail, cell phones, calling cards and now even Internet-based phones. All these alternatives offer a less expensive means of communicating than using the traditional hotel guestroom phone and other services such as fax.
  • Cellular phones have become so widely used that some cell phone providers have had trouble keeping up with the demand
  • ...2 more annotations...
  • With more guests carrying laptops than ever before and Internet business activity rapidly increasing, the guest must have the best connection available. HSIA also relieves the congestion on the PBX caused by modem calls.
  • No matter what cell phone the guest may carry or what service provider is used, no wireless connection is as good as a land-line connection.
  • biancafavilli on 30 Aug 20
     
    With technology advancing, hotels are putting their best effort to keep up with new ways of telecommunication. As mentioned in the article, the fax machine used to be the most popular way of telecommunication back in the day. Now hotels have been trying to figure out the best ways to gain guest to use their telecom infrastructure since the fax machine has become outdated. The problem is guest don't want spend a lot of money making a phone call so the hotels have had to create packages for guests to use the phone. They would include unlimited calls and high-speed internet for a certain amount a day which could attract some guest but not all. Guest don't find the need to use their phones because mostly everyone has a phone, tablet, or pocket computer. Hotels can catch the guest attention by the internet because none of these devices are no good without internet connection. Making packages with unlimited calls and high speed internet is a start to reeling in guest. It all comes down to what can the hotel offer in means of telecommunication that a guest's device cant. One concept they have is the land-line has much better connection and speed. Having that speed and connection is very important to a guest. It is going to take time and trial and error but there are always alternate ways to reel guest in to use their ways of telecommunication.
  • khiyara_00 on 06 Sep 21
     
    This article discusses technology and how it can be upgraded for guest use. It also mentions how to appeal to guest because they may come with their own devices. It gives suggestions on service packages and bundles that can be given to aid their telecommunication.
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Green Computing: The Future of Computing - 1 views

datascience.foundation/...puting-the-future-of-computing green computing technology
shared by mmorr116 on 25 Nov 21 - No Cached
  • The concept of Green Computing has started to gain prominence over the past few years as organizations begin to examine their carbon footprints and the impact they are having on the environment.
  • Green Computing is “Where organizations adopt a policy of ensuring that the setup and operations of Information Technology produces the minimal carbon footprint”.  It is “the study and practice of designing, manufacturing, using, and disposing of computers, servers, and associated subsystems” in an environmentally friendly and responsible way.
  • Basically, the “green issue’ came about when people realized that the earth was not a boundless resource of energy, minerals and means to support life.
  • ...1 more annotation...
  • The manufacturers and users of PCs must adapt manage the three key areas; the ‘triple fundamental concerns’ of how the equipment is made and shipped, how the equipment is used and maintained and finally how it is disposed and processed
  • mmorr116 on 25 Nov 21
     
    Due to increasing weight being given to to environmental and social impacts of business, greener computing alternatives are becoming more and more attractive. Going green computer-wise includes more than using green materials in production. It also extends to reduction and control of energy during production and use as well as disposal and reuse of devices.
  • chadidscha on 20 Jan 22
     
    Green computing (also known as Green IT) is a concept and/ or action, which was launched in the early 1990's after realizing that the planet is not an endless source of energy. Creating, distributing, maintaining, and most importantly, disposing machinery related to technology has become the focal point of Green IT. So, the "whole life" of the IT equipment plays a vital role concerning its objective/ aim of having a positive impact on the environment. Additionally, targets of this program include curtailing energy consumptions, raising awareness and utilization of green energy, properly disposing equipment, reducing footprint, reuse/ refurbish/ recycle, and more.
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The robots behind the bar that want to pull your next pint - BBC News - 0 views

www.bbc.com/...business-59246183
shared by amoon008 on 17 Jan 22 - No Cached
    • amoon008
      amoon008 on 17 Jan 22
       
      Cecilia was released on 02/24/2021 and uses artificial intelligence to make drinks for guests. Cecilia can be purchased for $45,000 or rented for $2,000/month
  • Proponents of bartending robots also note that they can help bars become more efficient - which, in turn, helps their bottom line.
  • t may venue owners take as a "given."
  • ...11 more annotations...
  • owners take as a "give
    • amoon008
      amoon008 on 17 Jan 22
       
      Alan Adojaan, who unveiled the robot, says that robot bar staff can help address staffing problems, and also put a halt to other factors, such as overly generous pouring of measures, or giving free drinks to friends, issues he says that may venue owners take as a "given."
  • "We are aiming for places that have a huge turnover of clients, such as sports events, festivals or nightclubs," he says
  • One of its Yanu robots is currently making alcohol-free cocktails at the Estonian pavilion at the World Expo event in Dubai.
  • To help affected human bar staff do just this it launched an initiative in the US in 2019, whereby for each sale of one of its units it would give a barman or woman $1,000 (£747) towards helping them retrain.
  • "Robots will not replace traditional [human-staffed] bars," says Jan Hiersemenzel, the head of marketing for Swiss firm F&P Robotics, which makes a robot bar server called Barney Bar
  • The bar staff themselves, he adds, often have the unenviable task of dealing with "obnoxious drunk people"
  • Harry Gordon Johnson once said: "The greatest accomplishment of a bartender lies in his ability to exactly suit his customer."
  • The company says that each unit can be filled with 70 litres of different types of spirits, and that it can serve up to 120 cocktails per hour.
  • Enter Cecilia, a robotic bartender that mixes and serves cocktails, and uses artificial intelligence (AI) to talk to customers in much the same way that Alexa, on an Amazon Echo speaker, or Siri, on an iPhone can respond to you.
  • Customers can either buy a Cecilia for $45,000 (£34,000), or hire one for $2,000 a month.
1More

12 Biggest Cloud Providers by Market Share in the World - 0 views

finance.yahoo.com/...roviders-market-154233019.html technology biggest market
shared by nelson1oliva on 22 Jan 23 - No Cached
  • nelson1oliva on 22 Jan 23
     
    This article addresses a main point, "cloud computing is a growing sector". it further accents the economic factor in cloud computing and the need for capital for its maintenance and viability. The article specifically speaks to the limitation of providers due to the high cost required for its implementation. Specifically, where it says " given", the substantial upfront capital needed to be competitive in the field, addresses directly the point that only large developers with deep pockets will be able to not only enter this arena, but also sustain themselves in it. The article also makes a compelling point which is not contradictory , but thought provoking which is that although it is expensive and there is extensive competition, the market and the need is "huge". This means that potentially regardless of the resources it takes to start up, there will be a demand and need for cloud computing services in the future, particularly as more entities refrain and stay away from development and maintenance of their own in house services. The article focuses on the largest players in the sector which one expect are the tech giants; Amazon, Microsoft and Google and the fact that they have a two thirds of market share in the present day, which is a lions share of the market by any standards. The article further discusses this sector in foreign markets and the effect economies such as the Chinese economies will have on these sectors, and in fact addresses how instability in Asian markets directly affect the stability of cloud computing domestically. This is a key area to watch in the future.
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Cloud computing is booming, but these are the challenges that lie ahead | ZDNET - 0 views

www.zdnet.com/...-the-challenges-that-lie-ahead
shared by vriverol on 23 Jan 23 - No Cached
  • According to a recent report by tech analyst Gartner, worldwide consumer spending on public cloud services is forecast to grow 20.7% to $591.8 billion in 2023, up from $490.3 billion in 2022. That's compared to the 18.8% growth forecast for 2022.
  • The technical expertise needed to support the rapid adoption of cloud is something hiring managers need to think about as they head into 2023
  • The lack of cybersecurity staff – which is facing a dual challenge of extreme demand and high rates of stress and burnout-related attrition – has become particularly acute over the past year
  • ...4 more annotations...
  • Hewitt says the rise of hybrid cloud has raised specific challenges for security by creating more potential entry points for malicious code and similar threats.
  • ar threats.
  • Managing risks properly will require an empowered IT leadership that is given a say in strategic decision-making processes – something you'd might assume is a given, but continues to be a complaint among tech leaders.
  • "Higher-wage and more skilled staff are required to develop modern SaaS applications, so organizations will be challenged as hiring is reduced to control costs," wrote Sid Nag, vice president analyst at Gartner.
  • vriverol on 23 Jan 23
     
    As spending on cloud services jumps up almost 21% from last year, everything seems to be positive for this fast growing technology. It is, however, facing some challenges along the way that companies are going to need to take into consideration when spending on these services. Making sure they have a well qualifies and capable team to keep these services secure without burning them out is one of the concerns employees are bringing up in recent conversations. The security and safety of the data held by these services is very important, and needs to be prioritized in the day to day decisions made by all companies that utilize these services. Threats and malicious code taken advantage of by hackers is ever growing, and requires a constant, educated team with empowerment to protect to constantly watch out for these threats. Cloud computing still continues to grow, and is still a great advancement in business, but it also still needs to have it's threats carefully assessed and addressed to make sure it remains secure.
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What is Proximity Marketing? How Does it Work? - 0 views

www.avsystem.com/...proximity-marketing
shared by aquin206 on 20 Jul 22 - No Cached
  • Proximity marketing is a marketing technique whereby recipients are targeted with marketing messages based on their vicinity. Simply put, it’s when you send ads to people who are close by your venue
  • WiFi-equipped smartphone these days and logs into public hotspots, meaning that you only need the right software to collect customer data and advertise to them using your guest WiFi.
  • The way it works is that when a customer logs into your guest WiFi network, you collect data about their device (specifically the MAC number of the device), based on which you can “follow” the customer around the venue and later identify them when they return
  • ...24 more annotations...
  • QR codes
  • Bluetooth Low Energy (BLE)
  • NFC stands for “near field communication
  • pay at the store with your phone
  • QR codes are scannable barcodes
  • 5 proximity marketing technologies you need to know
  • An example would be when you enter a store and get a push notification on your phone with a discount for your shopping, or when you scan a QR code at an event to download promotional materials.
  • How to best use proximity marketing?
  • How does it work?
  • One of the easiest, yet most versatile ways to implement proximity marketing in your venue is to use WiFi.
  • This platform should have indoor positioning features, so that you can easily locate your customers, and WiFi marketing features, so that you can effectively communicate with them when they are nearby.
  • This is a somewhat antiquated method compared to the other ones we’re discussing in this article, but it has its benefits.
  • This solution has been making waves at various conferences and events.
  • it requires extreme proximity (we’re talking millimeter to centimeter range), so it’s less versatile than the other technologies discussed.
  • even though most people can turn on Bluetooth on their devices, they don’t necessarily do that. And even if they do, that’s only half your road to successful marketing with BLE.
  • Similarly to BLE, geofencing with GPS requires the user to turn on the location services on their phone, as well as have a medium of communication with you
  • What is proximity marketing?
  • sales
  • if you notice that someone visited your store several times
  • but never made a purchase, it’s time to act! Pop in their mailbox, offer a discount,
  • loyalty
  • behavior analysis
  • indoor navigation
  • gamification
  • mmdmd99999 on 20 Jul 22
     
    wifi, QR codes, NFC, BLE, GPS
  • ...1 more comment...
  • smend120 on 25 Sep 22
     
    This article discusses how marketing technology is utilized for proximity marketing. By targeting recipients with marketing communications based on their proximity, proximity marketing is a marketing strategy. It uses many technologies, like WiFi, BLE, NFC, or GPS, and can be done for a variety of reasons, including advertising, feedback, and customer service, to deliver advertisements to individuals who are nearby your location. An illustration would be if you scanned a QR code at an event to download promotional materials, or if you entered a business and received a push notification on your phone with a discount for your purchases. One of the simplest and most adaptable methods to use proximity marketing in your venue is through WiFi. You gather information about a customer's device when they sign into your guest WiFi network. Although a fairly outdated technique, QR codes have several advantages. It is incredibly simple, affordable, and quick to install. This compromises its effectiveness, although, for some applications, it will be adequate. The user is directed to a certain website by these scannable barcodes. At numerous conferences and events, the QR code solution has generated a lot of buzzes. Exhibitors utilize it to provide background information about their brand that cannot otherwise be given in the booth because it is so subtle and affordable. You can use your phone or smartwatch to make a purchase at the store using near-field communication (NFC) technology. NFC is less adaptable than the other technologies since it demands close contact and is not as widely used as WiFi or QR code readers. Although it's a less well-known technology, Bluetooth Low Energy (BLE) access points perform similarly to WiFi access points. Although the majority of individuals can enable Bluetooth on their devices, they don't always do so. However, you need a medium, such as an app that they have downloaded, and you need to put BLE beacons at your location to communicate with g
  • smend120 on 25 Sep 22
     
    This article discusses how marketing technology is utilized for proximity marketing. By targeting recipients with marketing communications based on their proximity, proximity marketing is a marketing strategy. It uses many technologies, like WiFi, BLE, NFC, or GPS, and can be done for a variety of reasons, including advertising, feedback, and customer service, to deliver advertisements to individuals who are nearby your location. An illustration would be if you scanned a QR code at an event to download promotional materials, or if you entered a business and received a push notification on your phone with a discount for your purchases. One of the simplest and most adaptable methods to use proximity marketing in your venue is through WiFi. You gather information about a customer's device when they sign into your guest WiFi network. Although a fairly outdated technique, QR codes have several advantages. It is incredibly simple, affordable, and quick to install. This compromises its effectiveness, although, for some applications, it will be adequate. The user is directed to a certain website by these scannable barcodes. At numerous conferences and events, the QR code solution has generated a lot of buzzes. Exhibitors utilize it to provide background information about their brand that cannot otherwise be given in the booth because it is so subtle and affordable. You can use your phone or smartwatch to make a purchase at the store using near-field communication (NFC) technology. NFC is less adaptable than the other technologies since it demands close contact and is not as widely used as WiFi or QR code readers. Although it's a less well-known technology, Bluetooth Low Energy (BLE) access points perform similarly to WiFi access points. Although the majority of individuals can enable Bluetooth on their devices, they don't always do so. However, you need a medium, such as an app that they have downloaded, and you need to put BLE beacons at your location to communicate with g
  • aquin206 on 07 Feb 23
     
    This article explains what proximity marketing is and five different ways it is used through. Proximity marketing is used through WIFI, QR Codes, NFC (near field communication), BLE (Bluetooth Low Energy) Beacons, and GPS. In addition to going in detail about all those, this article also explains how proximity marketing helps the company. It can help by boosting sales, retargeting, building loyalty, behavior analysis, indoor navigation and gamification.
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How the Cloud is Changing the Hospitality Industry? - CloudTern Solutions - 0 views

www.cloudtern.com/...nging-the-hospitality-industry Technology hospitality hotel software solution
shared by akopp008 on 29 Jun 22 - No Cached
  • hospitality industry revenues are increasing at a rapid pace.
  • ‘Mobility solutions’ is a key aspect of cloud services. This is what the hospitality industry needs the most as its target audience comes from different parts of the globe.
    • akopp008
      akopp008 on 29 Jun 22
       
      mobility solutions has made it easier on hotels to have clients access their information all over the world
  • Regardless of the size and nature of the traffic, hotel and resort management can seamlessly scale operations on-demand and only pay for the resource used. 
    • akopp008
      akopp008 on 29 Jun 22
       
      It si ideal for hotels to be able to scale to high or low operations with flexibility. This is why clound computing can be so important to help ease the operations for hotels
  • ...4 more annotations...
  • Cloud solutions augmented with AI analytics help organizations identify customer preferences, purchasing trends and browsing behaviours to offer personalized and customized offers.
    • akopp008
      akopp008 on 29 Jun 22
       
      With the cloud hotels can access customers information and provide them with a unique and personalized experience. This not only helps hotels in one specific property but with the cloud the information can be shared with all those hotel properties around the world to ensure they deliver always the personalized experience with the customers preferences.
  • can concentrate on delivering a superior customer experience instead of worrying about property management. 
  • only pay for the resources used. There is no heavy upfront payment. During a peak season, the platform automatically scales up and down to meet traffic spikes. As such, operational costs are significantly optimized. 
  • simplify IT management.
  • akopp008 on 29 Jun 22
     
    The cloud has made hotel operations run smooth and seamless. Cloud computing has made hotels be able to reach their customers all around the world with their rates and information. it has given hotels the opportunity to scale up or down depending on the online traffic they experience in certain seasons. It has facilitated hotels to provide customers with a unique and customer experience by sharing their preferences across different properties using the cloud. It has helped reduce costs and simplify IT.
51More

Cloud Trends That Will Shape 2022 and Beyond - 3 views

ignitetech.com/...cloud-trends-2022-and-beyond Technology hospitality software business Travel tech
shared by anaferia on 19 May 22 - No Cached
  • Cloud adoption has been on an upward trajectory for over a decade now
  • forced many employees to go digital and adapt to the work-from-home model. The workforce change heavily relies on the cloud model for continuity and growth.
  • Anything-as-a-Service (XaaS) model.
  • ...46 more annotations...
  • wo reasons continue to be the major driving factors set to further bolster the growth of cloud adoption in 2022 onwards
  • global public cloud services are expected to grow by over 22% ($482 billion US dollars) in 2022.
  • expect better and more robust automation and AI
  • cost efficiency and accuracy of AI and ML
  • Cloud technologies are moving away from linear evolution and preparing for exponential evolution, adoption, and growth.
  • Cloud computing has been a very effective catalyst in enabling and developing AI, ML, and automation. Cloud computing can also offset the upfront project costs associated with AI and automation. It’s also helping businesses make efficient, data-driven decisions using AI and driving companies to adopt, implement, and scale automation services. That’s all helping achieve better data management, insights, security, and scale.
  • crucial driving factors in adopting AI and automation as they can deliver low latency and services-on-demand along with better data handling capabilities and processing power.
  • fraction of the price.
  • cybersecurity is growing, along with the demand for fast, efficient, and robust cloud applications through cloud-native apps
  • has numerous delivery models.
  • confined to infrastructure, platform, or software as services
  • cloud delivery models are ever-evolving.
  • Hybrid cloud infrastructure provides improved scalability and control, allowing businesses to deploy multiple delivery models
  • Businesses can then achieve increased agility and innovation, while also improving security and risk management.
  • A multi-cloud infrastructure empowers companies to uniformly distribute their workloads across multiple cloud environments.
  • enables optimized ROI, superior security, service autonomy, and low latency
  • serverless cloud computing and XaaS are also pivotal to the future IT landscape change.
  • Businesses are now more concerned about the security and safety of their digital resources.
  • Maintaining disaster recovery and data compliance is becoming more complex.
  • Secure Access Service Edge is a cybersecurity concept that creates a secure connection between applications/services and organizational entities, like users, systems, and devices. SASE is a framework that combines network security functions (like SWG and FWaaS).
  • industry experts believe SASE can assist companies in warding off cyber attacks.
  • more portability and agility
  • restore any affected data and resume normal operations after a disaster.
  • cloud-native apps have reached the next evolution stage
  • only increasing
  • Cloud disaster recovery is a cloud-based service that combines several strategies and services to back up resources, like data, applications, and configuration.
  • help companies focus on several key constraints to business development including challenges, maturity, expectations, and opportunities.
  • High speed and quick deployment.
  • Advanced data security and compliance.
  • Reduced latency
  • Disaster recovery.
  • Collaboration.
  • AI adoption has always been an optimization problem for companies worldwide. The cloud can be a solution for issues with cost, performance overhead, workload management, and data processing
  • Proper due diligence, scoping, and the right tools can also reduce these challenges.
  • Containerization is a form of virtualization.
  • added complexity and implementation challenges
  • forgo the tools individual clouds offer. Instead, implement unified cloud aggregator services to collect the data from multiple vendors
  • To mitigate these challenges, you can establish well-defined identity and access management solutions. You can also monitor the cloud environment and watch for misconfigurations.
  • It’s helping streamline the IT landscape, and will likely continue to do so well beyond 2022.
  • safe, streamlined cloud adoption.
  • ensure you’re making the most out of these cloud trends, and minimizing any negative impacts.
  • They can reduce costs, provide tailor-made solutions, and allow for cross-platform environments.
  • Hybrid cloud helps organizations further reduce costs, and helps increase agility and innovation
  • It’s an information security concept that enforces giving the lowest possible privileges/permissions level possible to minimize the threats associated.
  • A denial of service (DoS) attack is a cyberattack that shuts down a computer or a server.
  • XaaS is a modern and collective term that refers to the delivery of anything as a service.
  • Brooklyn Little on 19 May 22
     
    This article explains some of the trends most relevant to the topic of cloud computing, as well as explains some of the benefits and disadvantages of cloud computing currently. The top four trends include artificial intelligence, cloud delivery models, security and compliance, and new cloud technologies. The article further explains each of these trends and the impact they will have on the industry. The main concern when it comes to cloud computing is the safety and security, following dependence on the internet. The new and incoming innovations within cloud computing aim to eliminate theses challenges and improve overall efficiency and adoption. Cloud computing is expected to grow over 22% this year alone and adoption rates are expected to remain increasing.
  • anaferia on 31 Aug 22
     
    To summarize, the article talks about how cloud use has been increasing for over a decade, forcing many employees to embrace digital and adapt to the work-from-home concept. For continuity and expansion, the workforce transformation strongly relies on the cloud model. Given the extensive development, acceptance, and cloud deployment in corporate IT in recent years, the anticipation of stronger and more robust automation and AI has grown and should expect cloud delivery strategies to shape the cloud ecosystem in 2022 and beyond. Also, the demand for cybersecurity is rising, as is the desire for cloud-native programs that are quick, efficient, and robust.
17More

SaaS Software Currently Dominating The Cloud Computing Market, Especially In The Health... - 2 views

www.prnewswire.com/...thcare-industry-301550842.html saas cloud cloud computing market industry Software technology solution
shared by jordynmiddleton on 20 May 22 - No Cached
  • The healthcare industry often utilizes software as a service (SaaS) to increase software versatility and accessibility without installing and running applications on multiple computers and data systems.
  • By 2022, healthcare professionals and facilities can expect to see some new SaaS trends in the industry.
  • Increased Attention to Security
  • ...9 more annotations...
  • Use of Multiple Clouds
    • jordynmiddleton
      jordynmiddleton on 20 May 22
       
      Use of internet redundancy
  • more efficiency, faster automation, and a higher level of personal responsiveness.
    • jordynmiddleton
      jordynmiddleton on 20 May 22
       
      Time is key when working in healthcare, and the speed of access to data could assist in saving someones life.
  • many companies will strive to increase their ability to store, process, analyze, and secure essential healthcare data. As a result, instead of using various cloud providers for multiple applications or disaster recovery, such cohesive approaches will become more common.
  • The Company has been awarded 11 contracts thus far in Q2, six of which are additional expansions with existing customers.
    • jordynmiddleton
      jordynmiddleton on 20 May 22
       
      As companies expand there cloud-based services, they will become much more attractive to current clients with wanting to take their business to the next level.
  • The current healthcare cloud computing market is valued at nearly $18 billion and is expected to increase by almost 18.7% between 2022 and 2025.
  • there will be a greater need for security, privacy, and compliance
  • More than 81% of the most successful IT companies have begun to work on AI technologies, allowing them to revolutionize business processes and increase efficiency and productivity while supporting human capabilities and automating repetitive tasks.
  • As a result, the number of businesses using cloud-based apps is expected to increase by 19.6%
  • The Company is perfectly positioned to benefit from the Biden Administration's $1.9 trillion Infrastructure Bill, including $350 billion allocated for State and Local Governments to invest in upgrades and modernizations.
    • jordynmiddleton
      jordynmiddleton on 20 May 22
       
      Cloud-based software would be at the top of the list for these upgrades and modernizations which would increase revenue substantially for multiple cloud services. The same exact software needed for a major hospital may not be need for urgent care or small primary care office, but the software is needed none the less.
  • jordynmiddleton on 20 May 22
     
    Software as a Service is becoming an essential part of the healthcare community. The time saved researching information about a patient, searching for medications or treatments could be valuable time needed for saving a life. It is project that "the number of businesses using cloud-based apps is expected to increase by 19.6%." With the increase in the use of cloud-based applications, there is a stronger need for the attention given to data security. Especially when it comes to patient information. Multiple cloud based options may initially be utilized before phasing into singular sources over time. This will alleviate some of the pressure needing to have the increased security for two platform rather than one.
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