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4 hotel accounting challenges and solutions | Hotel Management - 0 views

  • Adopting solutions that are developed by hoteliers exclusively for hoteliers gives users a critical leg up over their competition
  • From the front desk and housekeeping to security and management staff, it seems like hotels have infinite types of employees
  • “Adopting a solution that incorporates job standards, in addition to budget numbers, allows operators to ensure that proper staffing is in place based on the previous night’s stay and circumstances,
  • ...6 more annotations...
  • With the industry constantly claiming it must have data, the challenge then becomes how to best decipher that data to determine the story being told and then how to read the story to best react.
  • Managing the challenges of finances and accounting is no exception here, he said. While Watson said outsourcing isn’t for everyone, it can be an efficient and cost-effective solution for some
  • management companies work for multiple ownership groups that often have a variety of differing expectations and timelines
  • The solution: Partner up,
  • As a result, through month-to-month subscriptions, all hoteliers, from single-location owner operators to large-scale portfolio-management companies, can leverage best-of-breed accounting and financial technology at a fraction of the cost of ownership
  • It is critical for hoteliers to establish a balance between monitoring daily labor costs, managing overtime, overseeing daily payroll transactions and accessing simple reporting functions
  •  
    This article describes the challenges that hoteliers face when it comes to accounting principles. There are four major issues that arise: Enterprise Resource Planning, Staff Variations, Data Overload, and Core Challenges. Choosing the proper system to manage your finances is an important issue when dealing hotel accounting. Taking into consideration your varying staff levels into the financial arena is also important. In addition you must choose what data is important to your financial success. Once you determine the data to use its very important on what you do with it. Its important to have someone on staff that will understand how to interpret the information and make it useful. If no one is on staff then the choice to outsource the task will be the next option.
  • ...3 more comments...
  •  
    The first challenge is Enterprise Resource Planning - Following through with solutions specifically for hoteliers made by a hotelier is the most effective. The second challenge is Staff Variations - Cloud-based tools will be a hoteliers best friend in managing earnings and transactions. The third challenge is Data Overload - When there's just too much data, hoteliers have to find a way to have an analytics tool that will show where improvement is needed. The fourth challenge is Core Challenges - To focus on core challenges, although this may not work for everyone, outsourcing can be a good way to save on costs and it's an efficient method.
  •  
    It's no secret that hotel finances and accounting can be complex and come with their own unique sets of challenges. And those challenges often arrive during times when hoteliers are already stretched thin in terms of time and resources.
  •  
    This article explains the 4 types of challenges within Hotel accounting. It briefly describes each item with their pros and possible or actual challenges that may be presented. It gives the reader a more balanced idea as to what that option is capable, in addition to its limitations. Some solutions may work for certain types of hotels, while other options are simply not viable, or within the best interest of the company. Accounting options will have some sort of customization, depending on the property, it's the size and whether or not is a branded location.
  •  
    Every hotel company would like to build their own enterprise back-office system. It is more cost effective solution would be to partner up and invest in hotel sector specific technologies. With needs to staff variations real-time monitoring of labor is essentially in reducing labor cost. Another cost-effective and efficient solution is to outsource any finances and accounting practices that the hoteliers can't perform themselves
  •  
    Its no secret that a hospitality companies financies and accounting tools can be complex with there own unique challenges. Cloud based reporting tools are there to help manage and monitor transactions in real time through an array of data sets.
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Most companies taking 'wait-and-see' approach to coronavirus | CFO Dive - 0 views

  • Most companies taking 'wait-and-see' approach to coronavirus
  • North American companies are bracing for negative business impact due to the coronavirus outbreak
  • Despite rising concern of the effect coronavirus will have on their businesses, most U.S. companies are taking a "wait-and-see" approach when it comes to adjusting their executive pay and sales compensation programs
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  • Additionally, a survey from Gartner's risk management practice found that 56% of business leaders rated themselves as "somewhat prepared," for the outbreak, with 11% relatively or very unprepared.
  • Companies are increasingly expecting that the coronavirus will adversely affect their businesses. Yet, because the exact impact of the virus is uncertain, compensation committees and executives are not making immediate changes to their organizations’ pay programs — at least for now
  • 34% of companies expected the virus to have a "moderate or large negative impact" on their business over the next six months. 44% companies say their annual executive incentive plan has been or will be affected by coronavirus, but nearly one in five intends to adjust funding or targets for the plan.
  • A recent survey by Gartner’s risk management practice aligns with Willis Towers Watson’s findings; just 12% of Gartner’s 1,500-plus respondents believe their businesses are highly prepared for the impact of coronavirus, with 26% believing it will have a negligible impact at all.
  • 56% of respondents rated themselves somewhat prepared, and 11% said they were either relatively or very unprepared
  • It’s nearly impossible to predict exactly if or how a particular scenario will unfold or even when
  •  
    This article is a perfect example of this week`s topic. It`s a good illustration of a "wait and see" approach. The article gives you a lot of numbers to support its point.
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This Week in Green Tech: How COVID-19 Will Affect the Renewable Energy Industries > ENG... - 0 views

  • Economic recessions tend to result in lower energy usage as travel and energy consumption decrease.
  • This will create cash flow problems for utilities, which will be exacerbated by the fact that many low-income customers will likely struggle to pay their utility bills for a while.
  • It’s likely that projects already underway will be completed, but concerns about the future may delay some utilities’ plans to increase their renewable energy portfolios.
  • ...6 more annotations...
  • ome of that funding will undoubtedly be invested in smart grid technology (essential to large-scale sustainable energy) and
  • microgrids, which frequently make use of renewable energy sources.
  • Economic uncertainty will likely lead many consumers to delay large capital expenditures, causing a temporary downturn in rooftop solar installations.
  • Residential sales and installations will continue, however, which leads to concerns about worker and customer health and safety.
  • Some analysts estimate that wind farms, which normally operate at 95 percent capacity, could drop to just 85 percent capacity due to travel issues related to COVID-19. And much like solar, new wind farms could be delayed because of factory shutdowns, travel restrictions, and investor concerns.
  • In general, we can expect the renewable energy industry to experience a slight setback during the next year or two, but it’s already gained enough momentum to keep moving forward, regardless of short-term slowdowns.
  •  
    Engineering.com explores how renewable energy industries will operate post COVID-19. With focus on: Utilities, Solar, & Wind Power.
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Technology Used in Hospitality & Tourism | Small Business - Chron.com - 2 views

  • Because many tourism businesses are large and dispersed, they use computer systems to stay connected. Computer systems allow communication between branches and locations which makes it easier to streamline reservations and cross-company policies.
  • Many travelers take some form of mobile communication device with them on the road, whether it is a tablet computer or a mobile phone. To keep customers advised of changes many tourism and hospitality businesses use mobile communication; they send delay notices, offer deals and sponsor location-based advertising. Depending on the type of business the communication might happen through emails, text messaging or GPS
  • Booking engines to allow easy access by consumers and travel professionals; the systems enable individuals to make reservations and compare prices
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  • In the hospitality and tourism business, effective use of Internet technologies can improve revenue. Websites, blogs, online advertising, social media, online ordering and information repositories all help convince customers to choose a location or business.
  • Travel websites that allow travelers to find the best deals, self-guided tour audio apps and real-time updates on flight times and arrivals are now standard travel tools
  • Research
  • Booking:
  • Travel updates:
  • updated flight information via text or automated calls.
  • Loyalty points:
  • Boarding passes:
  • Airbnb connect travelers directly with homeowners
  • Peer-to-peer systems
  • interactive maps:
  • an app
  • provides expert commentary
  • travel agents use apps
  • who may need to reschedule a missed flight or book a new hotel.
  • Camera-based technology can recognize a customer's face as they enter your hotel,
    • robfitzpatrick
       
      This can also be a bit concerning in terms of privacy violation. It is interesting to see how this develops and if this will actually be implemented in a hospitality setting.
  • A Roomba in your room?
    • robfitzpatrick
       
      This is an interesting idea. While it doesn't eliminate a need for a house keeper it could help decrease the time it takes to clean a room, thereby allowing a house keeper to clean more rooms and you would need less house keepers.
  •  
    This article talks about the important role that the internet plays when it comes to communication within the tourism and travel industry. The internet is the main means by which many tourism business communicate. Travel agencies are able to communicate with hotel and book reservations and offer feedback to their clients. Travel agencies use computer technologies to stay connected to hotels, airlines and other tourism industries which makes it easy to streamline reservations. Mobile communications help to keep customers up to date when they are on the road. Tourism business are using mobile communication more to send text message especially for flight delay or flight change.
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    internet, reservations systems, computer systems and communication in hospitality industry.
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    Technology is rapidly evolving and for many establishments the future will be a faceless front desk. Technology allow continuous communication and streamlines the guest experience from reservation to checkout. Computerized front desk technology enables the agents to perform check in duties ranging form room availability and reservation, to inventory, pricing and guest data capture. Front desk technology provides the agents with real time information to facilitate efficiency and minimize wait time.Benefits of using technology includes improve in customer service, efficient internal operations and control over financial data. Some hotels are now using smartphone room entry to check in their rooms.Today's traveler carries numerous electronic devices and reliable, wireless internet connectivity ranks at the top of the list for customers needs.
  •  
    This article discusses how technology such as the internet, Reservation systems, computer systems and mobile communication are being used in hospitality & tourism. Internet is the first system the article discusses and how important it is for a business. It is a tool many consumers use in order to make a decision so it is important to have the business website user friendly and attractive. The next technology is reservation systems and how it facilitates and reduces the cost of a business by reducing call volume. Here it talks about reservations on traveling sites like Expedia but I also thought about reservations for a dinner at a restaurant that is a technology that is being used as well. Computer systems are an important way of communicating between branches and locations. This is very important with how many businesses are being more global. Last technology this article talks about is Mobile communication and how they use it to send notices or even to advertise like when a user is on an app.
  •  
    The article highlights some of the major ways technology is used in the hospitality industry and how this technology has become standard. Researching on third party booking sites, booking, receiving travel updates, digital boarding passes, and loyalty apps are some of the most common technology uses we find in the industry. What is most interesting in the advent of new camera based technology to be used in facial recognition of repeat customers. I think this poises some serious concerns with privacy violations and it would be interesting to see how customers would react to firms using this technology.
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Technology in the Hospitality Industry - Have We Gone Too Far? | By Court Williams &amp... - 3 views

  • The hospitality industry is changing, and is rapidly becoming super high-tech.
    • kaylaabad
       
      The hospitality industry is changing, and is rapidly becoming super high-tech.
  • On arrival at their destination, guests no longer need to wait in line for the key to their room. They can now check in and out using electronic kiosks, online and mobile check-ins. Automated payments and the use of smartphones for keyless entry, making requests, online purchases, or even placing room service orders makes self-service an attractive option.
    • kaylaabad
       
      Arrival technology - On arrival at their destination, guests no longer need to wait in line for the key to their room. They can now check in and out using electronic kiosks, online and mobile check-ins. Automated payments and the use of smartphones for keyless entry, making requests, online purchases, or even placing room service orders makes self-service an attractive option.
  • With the advent of technology, however, many activities previously performed by live humans have been replaced by automated methods, mainly in the attempt to streamline functionality and improve service
    • kaylaabad
       
      With the advent of technology, however, many activities previously performed by live humans have been replaced by automated methods, mainly in the attempt to streamline functionality and improve service
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  • With the rising popularity of online reviews, hospitality guests now have the ability to research any venue to see what others have posted.
    • kaylaabad
       
      Pro:With the rising popularity of online reviews, hospitality guests now have the ability to research any venue to see what others have posted.
  • Both review websites and social media platforms have become active gateways to global opinion, and travelers use these extensively to help them decide where to book
    • kaylaabad
       
      Pro:Both review websites and social media platforms have become active gateways to global opinion, and travelers use these extensively to help them decide where to book
  • Technology is shaping how lodgings and restaurants are found and booked
    • kaylaabad
       
      Technology is shaping how lodgings and restaurants are found and booked
  • Improving a guest's experience depends on the ability to identify the individual guest's preferences. The best way to determine these is by collecting data from first-, second- and third-party sources, combining and analyzing it effectively.
    • kaylaabad
       
      Data has enhanced guest experience: Improving a guest's experience depends on the ability to identify the individual guest's preferences. The best way to determine these is by collecting data from first-, second- and third-party sources, combining and analyzing it effectively.
  • Theoretically, it should improve the customer experience, particularly through the use of data collected by using the various technologies
    • kaylaabad
       
      Theoretically, it should improve the customer experience, particularly through the use of data collected by using the various technologies
  • We have also seen the emergence of cost-saving technologies that not only focus on guest loyalty but also reduce fixed costs and overheads.
    • kaylaabad
       
      Pro: We have also seen the emergence of cost-saving technologies that not only focus on guest loyalty but also reduce fixed costs and overheads.
  • statistics that show an undoubtedly positive response to technology,
    • kaylaabad
       
      Technology in the industry is well received
  • Biometric authentication offers the most secure method of proving identity that's currently available, and the hospitality industry has been quick to realize the need for this level of safety.
    • kaylaabad
       
      Technology has improved security: Biometric authentication offers the most secure method of proving identity that's currently available, and the hospitality industry has been quick to realize the need for this level of safety.
  • guests can now control all the functions of the room from a single device
    • kaylaabad
       
      Pro: guests can now control all the functions of the room from a single device
  • two-thirds of U.S. hotel guest respondents felt it was either "extremely important" or "very important" for hotels to continue investing in technology to enhance the guest experience.
    • kaylaabad
       
      two-thirds of U.S. hotel guest respondents felt it was either "extremely important" or "very important" for hotels to continue investing in technology to enhance the guest experience.
  • it seems travelers of all ages are keen to make the most of online hotel reservations and reviews
  • hey understand the need for (and value of) using technology to support the guest experience, and although they are rapidly embracing many aspects of this brave new world, they still need to be able to consult with a human being if required.
    • kaylaabad
       
      They appreciate t hey understand the need for (and value of) using technology to support the guest experience, and although they are rapidly embracing many aspects of this brave new world, they still need to be able to consult with a human being if required.
  • it seems travelers of all ages are keen to make the most of online hotel reservations and reviews
    • kaylaabad
       
      it seems travelers of all ages are keen to make the most of online hotel reservations and reviews
  • he experience is now facilitated by technological factors,
    • cleon087
       
      The key word is facilitates, I think that technology has enhanced experience but should never replace the hospitality warm feeling aspect.
  • Baby Boomers who look set to remain the most prolific travelers for the next two to three years, and see if the numbers support the theory that technology has improved the hospitality experience.
    • cleon087
       
      I think that technology is becoming a necessity in the hospitality industry. There is a need to be up to date. Especially if you want to attract the new generation of travelers.
  • But is it really an improvement, or has the industry gone too far? Do these changes enhance the guest's experience, or have we forfeited the true meaning of the word "hospitality" in the process?
    • cleon087
       
      I think that the industry is just simply evolving with the times.
  • how much is it taking away from the guest's personal experience?
  • shows the reviews for companies in the hospitality industry are considered 48% more important and valuable than in other industries, which indicates the target audience takes online reviews exceptionally seriously
    • cleon087
       
      I think that this just leads to different opportunities. Now you can show off on your social media how great your hotel is and its advantages. The only negative is how easily someone can write a negative review that might not even be true.
  • from notifications about special deals to managing their loyalty program account.
    • cleon087
       
      Investing in a well designed app for your company is crucial now.
  • The benefits of automation will soon become crystal clear.
    • cleon087
       
      This just helps improve the service and you will still need someone at the front desk.
  • Guests can stream SHOWTIME shows for free through the app, without needing to input credentials or create a subscription. Anyone who prefers not to download the app can operate the same controls using a simplified, in-room remote device.
    • cleon087
       
      I feel like this just enhances the experience and makes it more personal.
  • These have taken off extensively, with research showing one half of millennials, 26% of Gen Xers and 12% of Baby Boomers consider themselves "travel hackers," which means they believe they know all the best ways to use technology for good deals. Chatbots on booking websites enable the user to ask questions without even getting up from the sofa.
    • cleon087
       
      People are spending more time looking for the perfect hotel and for the best price. I know I do this whenever I travel and most of the time becoming a member for something like the Marriott, will end up being the best deal.
  • e, for example, the system can automatically send the conference itinerary and a map of the meeting spaces to his or her device.
  •  
    The Hospitality industry have been greatly impacted over the years by the advancements made in technology. Customers have everything assessable by the click of a button or utilization of an app. Various software is being created to provide for quick and easy service but in turn takes away from the personal experiences.
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  •  
    "All of this indicates that while a hotel offering a truly connected experience is likely to be full of very happy, empowered guests, we can't quite replace the human touch completely just yet." Though technology is taking over the industry, it is important that we not lose or completely replace the humanity of the industry. While technology has enhanced the employee experience and guests do appreciate it, they also like to know that they have a human waiting for them should they have any issues. All in all, technology has improved the industry by enabling a more personalized and empowering experience and increasing the safety of the guests and employees.
  •  
    This article is about the new advances in technology and investing whether it has been taken too far. It analyzes the new advancements such as apps where reservations are made. These new technologies have been made to enhance experience but not replace the warm feeling that hospitality gives you. The article concludes that we haven't taken it too far, instead it has made guest experience better. Especially when it comes to checking in, and not having to wait a huge line when you just want to get to your room.
  •  
    As we learned this week, technology is impacting the hospitality industry. As the article states- "improving a guest's experience depends on the ability to identify the individual guest's preferences." This reminded me of the Smart Bar video we watched this week. Technology can enhance the quality of experience. However, depending on the businness/ company- most people would be unwilling to put a an investment into tech unless they see a significant uptake from the technology. Even though technology plays a major role in the industry, it has not completely took over human interaction.
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HOW CLOUD-BASED HOTEL SOFTWARE IS CHANGING THE HOSPITALITY INDUSTRY | by Datamate India... - 0 views

  • loud-based systems are hosted by a vendor’s server and give hoteliers a single, scalable system that’s flexible and easily updated.
    • vsain011
       
      These systems are quick and easy to use. Would be great for trainings, etc.
  • Eliminate the need for manual data sharing and processingGive staff more mobility and accessibility around the property (i.e. staff can view and update housekeeping status in real time)Take advantage of frequent software updates and enhancements instead of waiting to download and install new versions of their softwareAccelerate hotel check-in / outEasily integrate their PMS software with third-party tools and services
    • vsain011
       
      Cloud Software can make things happen faster and in real time. Thinking about the situation that we are in today and dealing with COVID-19 real time updates is a good thing to have in your system to better help not only guests but employees as well.
  • cloud-based systems are hosted by a vendor’s server and give hoteliers a single, scalable system that’s flexible and easily updated.
    • vsain011
       
      These systems are quick and easy to use. Would be great for trainings, etc.
  • ...7 more annotations...
  • c1loud-based systems are hosted by a vendor’s server and give hoteliers a single, scalable system that’s flexible and easily updated.
    • vsain011
       
      These systems are quick and easy to use. Would be great for trainings, etc.
  • But hoteliers are increasingly looking for better service and more integrated technology options, and factors like these are just some of the benefits that cloud-based software can provide.
  • next two to three years hoteliers are expected to invest seven to eight percent more on cloud technology
  • can provide updated data in real time.
  • has the ability to host a property management system (PMS) from a remote location, allowing hoteliers to access their property data from anywhere in the world with an internet connection.
  • 1c1loud-based systems are hosted by a vendor’s server and give hoteliers a single, scalable system that’s flexible and easily updated.
  • eliminates the need for hoteliers to be physically present at their property to be able to check in on daily management operations.
  •  
    The hotel industry has experienced a lot of change and cloud based hotel software continues to do so.With a good understanding of this technology it will make it easier to interact with guests. It provides real time updates and data that will keep people up to date, keeping things quick and efficient.
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Impersonally personal: Guest connection through technology | Hotel Management - 0 views

  • After an estimated $28 billion dollar sector bleed through COVID-19, hoteliers and hospitality professionals are facing record challenges. The first is the challenge of adaptation. Increased health and safety demands have created new barriers to normal operation. Most barriers require more staff or more capital, and with the concurrent decreased revenues and restrictions on personnel, owners are left at an impasse.
  • Next comes the challenge of maintaining client connections. Public concern has skyrocketed, motivation to safeguard finances is at an all time high, and maintaining physical distance compromises customer care to no end. After decades of perfecting the art of personalized guest interactions, the path forward is daunting and unclear.
  • Smart tech makes it possible to execute new health and safety protocol without needing more staff or impossible capital.
  • ...10 more annotations...
  • Smarter Cleaning Solutions One of the more intuitive applications, technology offers huge potential to solve the greater need for thorough cleaning and dependable sanitation without obliterating profit margins or compromising the safety of the janitorial team. From product design to virtual checklists, many tech vendors have stepped up to offer their services in this arena.
  • Pure employs a seven-step process to equip any space with purified, allergy-free air and ensure complete elimination of invisible toxins.
  • LightStrike’s Germ-Zapping Robots are another great example of tech-improved safety. Used first by the Westin Houston Medical Center Hotel, the robots can be used to sanitize guestrooms and common areas, reducing the threat of the virus.
  • Smart tech solutions can be integrated into personalized guest technology, whether at the time of check in or during their stay, allowing guests to learn as much or as little about the precautions their host is taking. With the option to request more attention in certain areas, cleaning can, for the first time, be a customizable experience.
  • Most bookings are made online and the check-in process is moving in the same direction, with many hotels investing in facial-recognition technology.
  • Some platforms can integrate with any access-control system, allowing it to be part of a more personalized guest experience.
  • Concierge apps are becoming standard, and most hotels are extending in-app offerings to include unlocking the doors, contacting room service, and ordering from the hotel restaurant. The Solay Mobile App is allowing guests to book pool chairs or beachside reservations ahead of time and from a distance. The same philosophy can be applied to gym use, pool time, and restaurant management.
  • Social Media and Social Good Social media is the best avenue to keep potential guests informed and motivated.
  • many hotel owners have stepped up to be of service where they’re needed, and they’ve used various forms of social media to spread the word about their offerings. 
  • Industry leaders are capitalizing on smart solutions, using new technology to rise to new demands and foster deeper client connections. Far from impersonal, tech offers new ways to offer a tailored guest experience. As a permanent part of the new industry normal, smart tech should be embraced and pursued as another opportunity to excel in guest accommodations. 
  •  
    The article is about how technology solutions can be a great investment and reduce capital to face the challenge of "new normal" adapatation and safety demands. Using technology such as as self-check-in, digital key, robots for sanitation of public areas, and social media to promote could result in less payroll costs and maximize revenue.
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How green is your hotel? 10 things to consider. | Living - 0 views

  • If you're looking to minimise your eco-footprint during your next hotel stay, here are 10 important questions to consider.
  • energy-saving measures
  • energy-efficient appliances and automatic room temperature control systems
  • ...13 more annotations...
  • alternative energy systems
  • low-consumption toilets and low-flow showers
  • water-saving practices
  • locally sourced ingredients
  • waste disposal and recycling systems
  • solar or maybe even wind energy
  • Plant-based meals significantly reduce the impact on the environment
  • vegetation
  • A trend towards rooftop and vertical gardens
  • local development initiatives
  • natural toiletries
  • efforts to limit the use of chemicals
  • green transportation options
  •  
    This article details a number of green features that hotels can put into place, including several with an important tech factor. These include automated energy-saving measures (including in-room temp controls) and the use of solar or wind energy, Although not explicitly mentioned in the article, it's easy to see how even the "non-tech" measures would benefit from computerized controls and assessments: water-saving practices, waste disposal and recycling, local ingredient sourcing for the F&B department, and harmful chemical avoidance.
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7 POS Trends for 2020/2021: Latest Predictions You Should Be Thinking About - Financeso... - 2 views

  • global point of the sale terminals market is expected to reach USD 108.46[1] billion by 202
  • One of the biggest POS industry trends right now is mobile payment transactions which saw a 40.2% year on year growth[2]
  • it’s also important to have a reliable billing and invoicing program together with your POS sale
  • ...30 more annotations...
  • 54% of consumers[4] in the US preferred to use their debit cards to make payments
  • 46% of US consumers rarely use money[4] anymore
  • 45% have security as their top priority. Offering a secure payment method improves the trust your customers have with your business.
  • using mobile devices like tablets and mobile devices to make transactions faster
  • 53% of retailers and business owners are upgrading their POS[3] systems
  • Asia Pacific countries have fully embraced the use of mobile payment methods. eMarketer found that more than 45.2% of China’s population use mobile payment[8] for their everyday use. 
  • 61% of quick-service restaurants in the US have embraced cloud-based POS[5]. In fact, 60% of new merchants are asking for cloud POS[6] rather than legacy POS.
  • 61% of merchants[7] are looking into getting cloud-based POS
  • Cloud-based POS replaces all of that with a single app. Any update will come from the cloud to whatever device you are using.
  • you can make the transition to the cloud-based system slowly
  • Most cloud-based POS can integrate with the programs that your business is already using
  • Accepting mobile payments for your business is easy. It mostly consists of scanning codes or tapping the smartphone on the terminal and authenticating the transaction
  • Mobile POS offers convenience as it takes the point of sale system to the customer, rather than the other way around
  • Accepting mobile payment methods allows lines to move faster and gives your customers a sense of satisfaction
  • Mobile payments are safe to use. A lot of these systems are EMV compatible and use the latest secure credit card processing technology to protect you and your customers
  • 15% of businesses in the US are already using AI-enabled POS
  • Prevent fraud and ensure customer information is secure through an AI
  • AI can personalize a customer’s behavior and offer relevant product displays based on their past purchases
  • AI lets you know your customer’s buying habits. That way, you can order more of what’s being bought, increasing profits
  • 83% of shoppers are willing to provide their information[11] in exchange for a personalized experience
  • Get insights on what your customers are purchasing more of. This gives you an idea of what they are going to buy next based on their most recent purchase from your store
  • create a comprehensive marketing strategy that can help promote your brand and products
  • present real-time data in an easy to understand format like a graph
  • payment options include smartphone payment options that support RFID like Apple Pay, Samsung Pay, and Google Pay
  • instead of waving the device over the POS terminal, customers will need cellular data to complete the transaction
  • A mobile POS system often consists of a tablet that accepts card, cash, and mobile payment options. Additionally, these systems can also be used as a standalone register for a self-checkout kiosk
  • a reliable POS system, you can easily keep track of everything in your store
  • It can also serve as a digital menu, where customers can input their orders. The orders will be sent directly to the kitchen, encouraging customers to order more
  • Rather than giving the card to a server and letting them run the transaction at the counter, customers can pay from the table
  • retail shops that offer self-checkouts, you can make your mobile POS into a static till
  •  
    The article focuses on trends that companies utilizing a POS system should look at deploying. Bolstered by figures supporting the success of the emergent trends, the article seeks to encourage operators to make the move sooner rather than later. The most prominent trends revolve around more efficient payment access. Customers appreciate the speed and available payment options. Companies are also able to manage customer data effectively and securely while also managing inventory and marketing. AI integration is also a forward trend that is allowing businesses to tailor their tactics to each customer individually. Perhaps the most important trend that is affecting other transaction systems as well is cloud based POS.
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Trends in Events and Meetings That Will Shape 2020 - By Lauren Hall, Founder & CEO, IVvy - 1 views

  • we’ve pieced together those innovations and trends across the event and event planning industry that are positioned to shape the next decade
  • it’s important to remember that the experience doesn’t begin and end with the stay or the event itself; instead, it starts before a planner books your venue, long before that first attendee checks-in.
  • When hotels and venue spaces utilize a venue management platform, they’re able to effectively market their space globally, while catering specifically to the needs and process of modern planners.
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  • In the modern world of events, it’s not just about large-scale experiences and conferences. In fact, meeting and small group travel make up a significant portion of the growing demand.
  • Ensure your venue space is equipped for events and meetings of various scale, and work closely with planners to ensure an attentive, personalized experience while bringing their event or meeting to life.
  • event planners are frequently opting for non-traditional settings for their events
  • Hotels should keep in mind that the nature of events may be “non-traditional” as well.
  • In that same breath, we’re witnessing the rapid rise in popularity of wellness-focused events, interactive live experiences, experiencing enhancing AI and VR components, Instagram-worthy backdrops, events centered around sustainability, and more.
  • event planners and venue owners are implored to leverage event technology in a way that strikes a balance between face-to-face and virtual elements. It’s not about using technology for every moment or touch-point, but about using new-age features and platforms to create a frictionless event, engage attendees on a deeper level, and create meaningful, memorable experiences.
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    This article provides a concise overview of trends in event planning. First, the importance of the pre-stay experience is addressed, with a mention of venue management technology as an important tool in this regard. Secondly, being prepared to host events of various scales is discussed. Thirdly, alternative venue spaces and experiences are mentioned as fundamental aspects of the current event planning sphere. Finally, the balance between state of the art technology and a personal human touch is brought up as being a defining features of events going forward.
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How Event Management Software Is Helping Schools Reopen - 1 views

  • None of us can tell what the next day or week will hold. But, that comes in conflict with your critical responsibility as education operation professionals: to be prepared – for what today holds as well as tomorrow.  
  • Event ManagerTM is helping them more easily:   Host/manage virtual events  Assign and track when classes need to be cleaned   Track who is on campus to manage contact tracing while mitigating risk and liability 
  • Check out the stories below of how education operations professionals like you are utilizing Event Manager in unique ways. Our hope is that these examples might aid you in navigating COVID-19 and in reopening schools so that your staff, faculty and students can be as safe as possible.
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  • Virginia Western Community College
  •  
    This article is about two schools that used Event Manager Software to help them get and stay organized. From knowing what areas/classes were clean and ready for use to knowing where certain groups were going to be located on campus for events. They were able to apply the same issues with organizing large groups for events to organizing the daily needs of the school.
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Technology Innovation (and Other Trends) in the Hotel Events Space Shaping 2020 | - 0 views

  •  
    (1 of 3) This Hotel Technology News article discusses the various technology advancements in Hotel Event Planning and what their effects were predicted to be for 2020. As the article states, "With each passing year, events seem to get bigger and better, boasting exciting new technology, catering to attendees' needs in finer detail, and bringing guests together in unique venue spaces for a variety of occasions." The event industry continues to grow as people continue to desire more unique, memorable experiences. Event planners struggle with advancing their experiences, but with the help of technology they are able to continue to grow each year. This process starts with the booking experience and Venue Management Technology has gained popularity in creating seamless booking experiences. "Whether marketing to a transient guest, event attendees, or a corporate group, hoteliers and event planners are in the business of meeting and exceeding expectations." With venue management technology, event planners are able to make memorable experiences starting with the booking of the venue all the way until days after the event. Venue management platforms provide everything to the event planners at their fingertips.
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    (2 of 3) The article continues on to discuss that while large events are extremely lucrative, venues must make sure to consider smaller events as well. "Ensure your venue space is equipped for events and meetings of various scale, and work closely with planners to ensure an attentive, personalized experience while bringing their event or meeting to life." Meetings are going to continue to grow so venues must continue to adjust and be equipped for anything a consumer might desire. This may include non-traditional events or venue spaces as well. While classic hotel convention spaces may not be as popular anymore, hotels are challenged to utilize and market their space differently to attract new consumers. With the event industry, as with any segment in hospitality, the ultimate purpose is to leave lasting impressions on guests. In recent years, the use of technology has been great in assisting this idea. Venues who have mastered creating a memorable experience have often done so by "using new-age features and platforms to create a frictionless event, engage attendees on a deeper level, and create meaningful, memorable experiences." Venue management tools are also used in making these experiences for guests. The article left readers with three takeaways. The first being that venues need to utilize technology to make them more effective in areas such as RFP response and the way that they offer their services. The second takeaway is that businesses need to evaluate their current technology partners and make sure to choose a partner that will allow them to best create memorable events. The final key takeaway is that venues must increase conversions and improve venue listings with things such as real-time availability and strategic pricing.
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    (3 of 3) This article was very interesting in its description of the technology used in the event industry and predictions for the future of events. It is quite apparent that this article was written at the beginning of 2020, though. I do believe the event industry was headed in this direction, but, as with the rest of the hospitality industry, I believe events will see a massive decrease over the next few years and then pick back up in the future. Due to the risks associated with Covid-19, consumers are not finding in-person meetings or events necessary. Many organizations have resorted to digital meetings and cancelled any events, causing a huge loss for the industry. I believe that as the rest of the industry recovers, events will slowly follow and eventually make their way back to their pre-pandemic predictions.
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The New Hotel Stay: Welcome Back - 0 views

  • For hotel executives seeking to survive (and thrive) in a post-COVID-19 world, there are practical solutions—both short-term and long-term—that can add joy back into the hotel guest experience.
  • They require the designer to really understand how users will move into and out of these spaces and interact with them.
  • Immediate fixes, such as six-foot spaced tape on the floor and acrylic panels at check-in, are both inelegant and temporary.
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  • designers must become leaders in finding creative, hygiene-driven solutions with attractive, budget-conscious, non-porous, non-transmitting and sustainable materials for future crises
  • the guest could experience a physical cleansing with UV-C light (400–470 nanometers (nm), an antimicrobial against numerous bacteria) as well as a metaphoric one, an abstracted feeling of rebirth and joy due to the use of art, music, lighting, and planting.
  • The UV-C light fixtures that can be programmed to activate when a guestroom, elevator, cab or corridor is unoccupied may soon become standard design practice
  • As hotel operators navigate the new normal, expect to see innovations in hotel welcome packages. Especially with limited staff, hotels will need to rely on visual cues that indicate and reassure cleanliness.
  • A brightly-colored seal on the room’s exterior door or towels wrapped in clear wrap to show items have been cleaned and hygienically packaged
  • next phase of guestroom should integrate separately-zoned HVAC supply and return HVAC systems, which have the ability to immediately evacuate air from infected rooms. To make the guestroom bathrooms ideal for privacy and infection control, restroom exhaust systems should be inspected and made to filter out air continuously.
  • Guestrooms worldwide are shrinking because space is expensive, which presents a challenge to designers looking to optimize already small spaces in line with social distancing guidelines.
  • Technological improvements to touchless entry doors, smart HVAC systems, and room lighting will occur, as information will now be imparted to the guest via phone or touchless television system. Smart spaces are not a new trend. In fact, a MarketsandMarkets™ report reveals the global smart home market size is expected to grow from $78.3 billion in 2020 to $135.3 billion by 2025. As more and more consumers rely on smart devices and sensors like Alexa and Google Nest, hotel businesses will need to adapt the same contactless technology solutions to their guestrooms and common spaces.
  • Elevated experiences to increase joy might include innovations in higher-end materiality, comfort, spa-quality guest baths, interactive workout systems, in-room workout equipment, and elaborate mood lighting systems. In the manner of the guest experience, the hotel needs to remain a peaceful, calm, and safe alternative to the more urgent, chaotic world outside.
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    This article addresses how hotel design must change to be successful in a COVID/Post-COVID world. The emphasis the last few years has been on meeting spaces and smaller square footage in guest rooms, but with social distancing those wonderful new high-tech meeting spaces are empty. More guests are having to use their hotel rooms as a place to sleep, socialize, be entertained, and even work out. First impressions are crucial in all aspects of life including hotels meaning adding things like UV-C- lights can help to make guests feel safe and rejuvenated. Also we must redefine the guest "room" experience, such using Smart technology and intelligent room design.
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    Staicoff (director of Oculus Inc.) stated that the covid-19 epidemic emerged as altering the settings of multiple organizations from healthcare facilities to the corporate ambiance. The designers created various changes in hotel infrastructure to meet the criteria of social distancing in the pandemic. Recently, the AEC (Architecture, Engineering, and Construction) business elevated to provide technical and innovative solutions to control the spreading of infections with physical distancing. Also, the emerging AEC technologies encourage check-ins and elevators of the hotels to be compatible with smart solutions. The intervention of "Zone of Calm" and UV-C light impresses the guest to ensure that the hotel is reliable, safe, and caring. UV-C light is an antimicrobial technology with a unique fixation of light, music, and art to influence the people. The describe that multi-use facilities (housekeeping, room service, laundry, remote control, menus) have been eliminated for safety features. Visual indication facilitates cleanliness in diverse settings. The coordination of hotels with hygienic corporations enhances responding protocols to prevent infection. The structure of guestrooms are preferred from the perspectives of reducing OA (outside air) and EA (exhaust air), but the approaches are costlier practices to meet the demands of the pandemic. The intervention of "separately-zoned HVAC supply and return HVAC systems" acts as a filtration tool to remove EA from infected rooms and control the spreading. Usually, guestrooms are created for multi-functional management, but the guidelines of the pandemic representing constructive and financial challenges. According to a report presented by Markets and Markets, the implementation of smart devices in the markets would double by 2025 worldwide. At a minimum, the materialistic quality is designed considering long-term goals with comfortable and mood elevated facilities.
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How to manage risks in tourism? | CBI - Centre for the Promotion of Imports from develo... - 0 views

  • 1. What is risk management?
  • Risk management is a planned process through which organisations manage active crises.
  • A crisis is defined as a time of difficulty or danger and is usually a time when difficult or challenging decisions must be made.
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  • 2. Before a crisis: Have a Risk Management Process in place
  • A Risk Management Process aims to reduce the uncertainties of actions taken during a crisis. It is important to have this is place in advance, so that your organisation is well prepared for unexpected events that may happen in future.
  • Establish the context
  • Identify the risks
  • Know who your stakeholders are
  • Analyse and evaluate risks
  • Analysing risks involves determining the likelihood of a crisis occurring and their possible consequences, from insignificant up to catastrophic. Understanding which possible crisis would have the most negative impact will enable you to decide on the priority course of action.
  • Treat risks
  • Communicate and Consult
  • Being visible and keeping in touch with your stakeholders is one of the most important factors of risk management, and it must be done on a continuous basis in all stages, before, during and after a crisis.
  • No two crises are the same, and some destinations will be more susceptible to particular crises than others. You should carry out a risk analysis, drawing up a list of crises that might happen based on those that have occurred in your region/country in the past and may happen again.
  • Draw up a list of your stakeholders to get a clear overview, so you can ensure they are included in all correspondence you issue.
  • Use your website and social media to keep in touch
  • ou should revisit your website regularly and publish the most recent information about the impact a crisis is having on your destination/region.
  • It is really important to date your website communications, so that users can be sure they are receiving the most up-to-date information.
  • Monitor and review
  • Crises are often fast-moving; situations tend to be highly changeable and can be volatile. This means that current processes, plans or procedures that you have in place to deal with a crisis should be regularly reviewed and updated. Your plan should be flexible and dynamic, so that you can adapt easily to the changing situation when a crisis happens.
  • Training and testing
  • Once you have formulated your Risk Management Plan, you must train your staff and test the plan.
  • 3. During the crisis: Follow these four steps
  • Once a company is in the middle of a crisis, the first thing to do is to understand the situation as best you can and understand the impact it can have on your organisation. This is a continual process as one of the characteristics of a crisis is that it’s always changing, and the effects on your business will also constantly shift.
  • 1. Mitigation
  • Mitigation refers to the initial actions that the company that is directly in the face of the crisis or emergency needs to carry out. These are the first steps that need to be taken to protect the ones in the immediate line of fire – teams, customers, suppliers, industry partners and finances.
  • 2. Preparedness
  • he mitigation stage of the crisis management could be a very short process or a long, drawn-out process, depending on the immediate effect of the crisis on your business. At the same time, the process to start preparing the business for this particular crisis can be key to the next stages of Response and Recovery.
  • 3. Response
  • The majority of crisis management lies in the response to the crisis. All the preparation you have already done to protect the company and its assets will help you in the response stage.
  • 4. Recovery
  • It is difficult to know when the Response phase becomes the Recovery phase. However, it is clear that, while you are on the road to Recovery, you should to continue to follow the steps you established in the Emergency Response Plan. As in the previous steps, you should be continuously refining and updating the plan, based on the current situation. Flexibility during the Recovery phase continues to be important. Your organisation may look different following all the changes you may have made as a result of the crisis, and your markets may also have changed.
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    This article uses diagrams and gives the step to let us know the processing of managing the risk. Also, it teaches a four-step process- Mitigation, Preparedness, Response, and Recovery to address a crisis successfully.
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For hotels, COVID-19 has created an operational "perfect storm" | PhocusWire - 0 views

  • As recovery starts in some regions, hotels are reporting dramatic and unexpected spikes in occupancy numbers, swinging from 20% to 80% occupancy and back down to 20% in a matter of days.
  • The guest profile of businesses is changing too in many instances. Many business travel hotels are having to work out how to pivot to attract and profitably service leisure guests in the absence of a business travel market currently.
  • On top of the basic need to have the right amount of staff in place for a highly unpredictable amount and type of guests, hotels also have to process systemic change in the way their operations run to be able to guarantee the care of their staff and their guests. Surgical precision also needs to be applied to cost control.
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  • One of the biggest challenges for operations managers and housekeepers alike is in implementing the new cleaning protocols. Extra time needs to be planned per hotel room to make sure that the right processes are followed, and the correct manpower needs to be available to execute the new protocols adequately for the number of rooms in service.
  • Some hotels are also deploying cleaning techniques that require rooms to be left for three hours after spraying, others have a policy of allocating 24 hours per room before another guest can be checked in to ensure there is time to fulfill the new procedures.
  • We found that the average guest departure room cleaning time has increased by around 11% overall. In fact, over half of the hotels we spoke to report an increase in minutes spent cleaning each room of at least 15% or more. Ivaylo Ivanov, senior vice president of hotel operations for Okada Manila, estimates that at his 5-star resort, an additional 25% to 30% time is required to clean each room.
  • Expense control pressures are increasing as the costs of these operations continue to spiral with hotels having to outlay hundreds of thousands of dollars on new cleaning products and protective equipment.
  • With supplementary costs like these to balance against occupancy rates of 20% on average, hotels have to find sophisticated ways to save on costs that won’t compromise the all‐important guest experience.
  • We expected hotels to turn to a reduction in stayover cleans as a key way to balance out the additional time spent cleaning check-out stays. However, our survey found that only 12% of the hotels we have spoken to have actually gone down this route.
  • As a five‐star resort where guests know to expect exemplary service, Ivaylo at the Okada resort just simply does not feel this option is open to them as standard (although, if guests request it, that would of course be accommodated). Indeed, where guests do want stayover cleans, the hotels we surveyed found that cleaning time significantly increases by around 35%.
  • When all the strings of the current environment for operations staff are pulled together, it is easy to see that not only have their jobs fundamentally shifted but that there is a huge amount expected of them. Technology has played a vital role in helping teams to communicate and operate during the lockdown, and it will be even more essential to equip teams with the right tools in this next stage so that hotel operations can be optimized to the maximum and these key members of the team are properly supported.Now is the time to assess each process to gain a full picture of exactly what labor and time is needed to continue to operate at the level guests expect whilst adapting to the regulations of the new normal. Any investment made now to support this essential part of any hotel will pay dividends in terms of lowering staff turnover and increasing guest satisfaction as well as realizing business-critical cost savings.
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    On this article you may learn about the security protocols of cleanliness rooms that hotels had to implement due to Covid-19. This challenges comes with the accompanion of controlling opertional costs and what labor and time is needed to continue to operate at the level guests expect whilst adapting to the regulations of the new normal.
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E-marketing in the hospitality industry - Digital Doughnut - 1 views

  • The online marketing is doubtless one of nowadays most powerful advertising methods. All companies, and notably in the Tourism and Hospitality industry, are fiercely competing to lead and overwhelm the online space in order to shift market shares from competition, increase their online traffic and make more profits. In addition, International hotel chains are considerably reducing their offline marketing budgets year on year for the benefit of the online ones.
  • Social Media websites such as Facebook, Twitter, YouTube,… possess the advantage that they can spread any information or update posted rapidly to a very wide audience. Furthermore, sharable videos (i.e. choosing an engaging storyline and telling it with compelling visuals) constitute an amazing tool that keeps users’ attention and subtly persuade them along the way words can’t.
  • Content optimization for Search Engine: While the website’s content should match the guests’ search criteria, many hoteliers fail in making their websites a dumping ground for content to end up with websites that generate very poor value to guests and very low business opportunities.
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  • However, as emails and/or e-newsletters might be unsolicited, senders should either offer recipients an opt-out option or get their prior consent (opt-in). In fact, experience shows that permission-based email marketing is one of the most cost-effective and efficient marketing tools available.  
  • This makes search engines one of the most effective tools in driving targeted traffic to a hotel’s or destination’s website. In the hospitality sector, hoteliers have two options with regard to SEM: Search Engine Optimization (SEO) or sponsored search:
  • Interface design:Adjustment of the web content for screen sizeso that users can comfortably access content in an intuitive way on a smaller screen and benefit from all functionalities on a mobile device (hotel search, access to reviews, bookings, payments, etc.).
  • A successful e-marketing strategy should comprise a set of specific e-actions that help hoteliers reach their planned objectives. These e-actions can be grouped into the following five main sections (A to E):
  • E-marketing is also known as Internet marketing, web marketing, online marketing or digital marketing. It is growing at a dramatic pace in the hospitality industry and is significantly impacting the business behaviors since it drives more revenue than traditional marketing.  
    • ryanrodgers2014
       
      The hospitality industry is constantly evolving. A recent report by Adobe Digital Insights showed that 61% of leisure arrangements are made online. These statistics go on to show that in order for your hotel business to thrive, you need to put emphasis on digital marketing.
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    This article is meant to show the different types or e-marketing for the hospitality industry. It also goes on to explain how they can be used in the industry. I also enjoyed the most popular ways to use these tools. With technology moving at a fast pace, e-marketing is the next best way to market and to attract customers.
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    This article talks about how the E-marketing has grown drastically in the hospitality industry. It says how the E-marketing is having a huge impact in the business behavior because it is bringing way more revenue to the business. One of the e-action that help hoteliers reach their planned objectives is search engine marketing. Most pf the people that goes on the internet uses search engine to find information about hotels online. Mobile advertising is growing very fast since the connectivity speeds have improved and screen resolutions have advanced. Email advertising is also a great powerful e-marketing tool that companies use to put their business out there. This just help creates direct revenue for all type of guest. If a company want to succeed In e-marketing, they have to make sure that their online space is well managed and that everything is under control.
  •  
    E-marketing is also known as Internet marketing, web marketing, online marketing or digital marketing. It is growing at a dramatic pace in the hospitality industry and is significantly impacting the business behaviors since it drives more revenue than traditional marketing.
  •  
    E - Marketing will eventually take over any other type of marketing in the future. As we all know its a big trend and businesses need to keep up.
  •  
    This article explains the importance of emarketing. It is explained in detail the important factors and uses of emarketing. There are many forms emarketing can take, and having knowledge of each form is helpful for many in the hospitality industry and other industries that can benefit from emarketing.
  •  
    "A successful e-marketing strategy should comprise a set of specific e-actions that help hoteliers reach their planned objectives. These e-actions can be grouped into the following five main sections"
  •  
    This article not only recognizes the important role of e-marketing in the hospitality industry but also explains the different categories that allow hoteliers to reach their goals. Each of these categories has its own particular way to promote the firm and each of them is equally important to fully reach the potential of the e-marketing. We are witnessing a new marketing era and the hospitality business can benefit from it immensely.
  •  
    The article titled " E-Marketing in the hospitality industry" emphasizes that the Internet Marketing is growing in the Hotel industry and it it has contributed in generating more revenue than other traditional marketing strategies. There are several actions Hotel owners can take to achieve their marketing objectives, this includes Search Engine Marketing (SEM), Search Engine Optimization (SEO), Sponsored search, Social Media marketing, Mobile advertising, Email advertising, and Display advertising. According to the author this actions will allow companies to compete and gain market share, increasing their online traffic and ensuring that their online space is under control and properly managed. Moreover, I believe as it is mentioned in the article that the fact that most hotels had implemented Web 2.0 services had allowed them to transform their websites content becoming a social platform where customers share their photos and content. This together with Mobile and Social media marketing are powerful tools in Hotel marketing.
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    Throughout this article Mohamed Derouiche, discussed how there are six main sections/ "e-actions" to a successful e-marketing strategy. 1. Search Engine Marketing (SEM): "SEO attempt to improve a website's organic (i.e. non-sponsored) search rankings in Search Engine Results Pages (SERPs) by increasing the content's relevance to search terms." 2. Sponsored search: "Sponsored search corresponds to search ads that allow a hotel /chain to be included in the sponsored results of a search for selected keywords." I am sure everyone has noticed a sponsored or an ad link once you search something on Google. 3. Social Media Marketing: "Social Media websites such as Facebook, Twitter, YouTube,… possess the advantage that they can spread any information or update posted rapidly to a very wide audience. " 4. Mobile Advertising with this you can- "Study of people's behavior: This aims at the examination of "when", "where" and "why" people use Smartphones and tablets to better understand their booking trend, needs and expectations." 5. Email Advertising: "Email advertising, also known as email marketing, is considered as a powerful e-marketing tool for hoteliers since it creates direct revenue opportunities for past, present and future guests." I'd consider this one of the most effective ways to advertise because everyone has an email that they check often and with an email online a text message you can include a lot more information and pictures on popular destinations. 6. Display advertising: "Display advertising conveys its advertising message visually using text, logos, animations, videos, photographs or other graphics." This is another popular method in my opinion because people like to see things not just read about it. Nothing makes you want to go on a trip more than seeing a picture of a beautiful beach while you are in the cold weather or rainy season.
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    This article describes the various ways in which the hospitality industry uses e-marketing. This article begins by offering other terms used to refer to e-marketing. The hospitality industry is significantly adopting the use of e-marketing, which is influencing business behavior and earning more revenue than the traditional marketing. The article states that a successful e-marketing strategy should comprise a set of specific electronic actions that have the potential to help the industry reach its planned objectives. The article describes these actions into five sections that include search engine marketing (SEM), social media marketing, mobile marketing, email marketing, and display advertising. Search engine marketing is being used in the industry because a large number of internet users use search engines to find information about tourist destinations making search engines as an effective tool for driving traffic to a hotel's website. Social media marketing involves the use of social media websites helps in spreading information to a large audience and interacting with them online. Mobile advertising is also part of e-marketing, and has been significantly adopted by the industry as the use of mobile devices is high in the industry and most people use them to access online content. The industry highly uses email marketing as it helps in creating direct revenue opportunities for the past, present, and potential clients. Display marketing is used in the industry to send adverting message to target clients using text, videos, animations, and logos.
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    E-marketing is a tool used by nearly all businesses nowadays. It is through this form of marketing that we are able to spread our word across the globe. When E-marketing, it is important to invest in search engines so that your products, in our case our restaurants and resorts, appear first. Our marketing can appear in the form of ads and pop ups, but also in emails. A big one is using social media platforms such as twitter, youtube and instagram.
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    Interestingly this article is back from 2014 and back then there was a different perspective on the capabilities of e-marketing as it was rather new to the world of hospitality. Comparing this article to the present just shows how much the experience has brought us and how much e-marketing truly benefits and expands our industry. Through e-marketing we can reach customers we never thought or even imagined of reaching out to.
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eMenu | Digital menu for Restaurants and Hotels | Restaurant interactive menu on iPad o... - 0 views

  • Kiosk Enclosures
  • It can not be unintentionally damaged or intentionally snatched.
  • Kiosk enclosure can be quickly unlocked with a special key and iPad replaced with a fully charged Tablet.
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  • eMenu improves overall efficiency of your business and brings restaurant service to the next level
  • smart menu item promotion system will increase your average by 13-15%.
  • With iMenu you won't have to spend money on designing and printing dozens of expensive menu booklets
  • won't need to hire any extra personnel even during high season. Digital menu system is a self-evident basis of saving.
  •  
    This article provided the various kinds of emenu that can be found. It also gives info on the types needed and the benefits. It also then goes to mention the influence it can have on your business in terms of numbers and how the devices can be used alongside your staff and servicing.
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Will Augmented Reality Enhance The Hotel Stay Of The Future? - Hospitality Net World Panel - 0 views

  • From the point of view of sales and advertising, AR is a great way to show offers and promotions in real-time: a traveler could point the camera at a restaurant and see the menu-of-the-day come to life, or watch hotel room rates shown over the "real" property.
  • Virtual menus enhanced cocktails for example all become possible. Hotels that then champion this on social media can create great buzz around their brand. But really good infrastructure will be vital for this to be a success. The big question remains in the investment needed. Will AR be a budget priority over the next few years. That we will have to wait and see.
  • Some hotels have ridden this "gamification" wave, transforming into "Pokétel." AR is also used to offer unique experiences, as in the case of "Le Petit Chef," an application created by SkullMapping, which lets you enjoy your dinner while it is "cooked" by an animated Chef on your plate.
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  • despite resistance from many properties to invest in new technology, we see an increasing amount of guest journey applications coming to the market, from digital check-in/check-out to marketing/upselling solutions.
  • it was very difficult to really produce an ROI as it related to travel and hospitality. 
  • Augmented reality requires a “wearable”, which is a major barrier to adoption, even after Facebook's acquisition of Oculus and significant price drops. 
  • Did the industry want a technology that further distances them from the customer? While that today may be needed during COVID, at what point does “hospitality” and personal communication become relegated to the technology? 
  • Here in Las Vegas, the footprint of integrated resorts ensures that wayfinding is a very important facility to move the guest from location to location. The volume and frequency of entertainment and dining options also mean that static wayfinding even when well thought out does leave room for improvement. 
  • In another thoughtful application, property in Las Vegas is combining art and augmented reality to provide a guest room with a 'view' where the physical realities of the actual room may not provide such a facility. In this case, an artistic overlay is applied against a static art piece. The outcome is focused on guest engagement, entertainment, and a point of difference. Although it is the same technology used that could provide reference information.
  • The pandemic propels the hospitality industry to innovate and offer new and exciting ways for guests' experience. As the industry seeks to upsell, enhance their guest experience and service offerings to stimulate demands, AR becomes an extremely valuable hotel technology during this recovery period. Augmented Reality technology can help solve the hotel industry's challenge in enhancing the physical environment and guest experiences without the costly and physical disruptions to their operations and facilities. With digital transformation and improving operational standards being the go-to recovery plan for the industry, AR could easily disrupt and transform the hotel industry around the world.
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Impact of Artificial Intelligence in the Hospitality Industry - Djubo - 0 views

  • Artificial intelligence in the hospitality industry is quite popular among many prominent hotel brands.
  • The collection of your customer data, coupled with vast improvements in computer technology, simply means that AI can be used for improving the functions of the business.
  • Here’s how Artificial intelligence in the hospitality industry is growing
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  •     Improving hotel operations
  • By effectively training your staff to perform like robots, your service levels will decrease too.
  • Your front desk staff can comfortably answer guests at the front desk, while the chatbot takes care of online queries from potential guests
  • This means that both the tasks are being performed simultaneously without the hassle of adding extra stress on your staff.
  •     Effective revenue management
  • Moreover, a cloud-based property management system will give you numerous other benefits (hyperlink to our cloud-based PMP article).
  • Artificial intelligence in the hospitality industry has made it possible for your channel manager to compute complex data to give you the best rate.
  •     Personalization gets a whole new meaning
  • While a small hotel might be perfectly satisfied with a Facebook chatbot to drive additional sales, a hotel chain with hundreds of rooms at each hotel will need more than just a chatbot.
  •   Data analysis
  • AI technology can be used to quickly and efficiently categorize your guest data as per room preference, budget, amenities your guests use etc to lure them with attractive loyalty programs and offers for their next stay or perhaps even reach out to potential guests.
  • Multilingual booking experience
  • These chatbots are programmed to create a simulated conversation through natural language processing (text) and generation (voice) in your guests’ native language; the result being clear and concise interactions between the human and the machine.
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The Benefits of Hiring an Influencer for Hospitality Marketing | By Colin Hannan - Hosp... - 0 views

  • Influencers have been a part of modern hotel marketing strategies for several years now, and it could be argued that influencers have played a key role in traditional hotel marketing for many decades
  • Think of how The Ritz in Paris became synonymous with icons like Coco Chanel and Ernest Hemingway - who they've named their old world cocktail bar after.
  • Inspire an Established Audience
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  • The right influencer should match both your brand values and the values of your audience, bringing an already-established crowd of relevant consumers to your digital door.
  • The audience's goal is to use that influencer's experiences to guide and inform them as they choose their next getaway destination - positioning your property as the place to be.
  • Educate Your Audience
  • Hotel guests can't get enough of reviews - the more in-depth, the better. An influencer can provide the most detailed content about your brand and the guest experience you offer through high-impact channels utilising video, blogs and photography.
  • The best influencers are seen by their audience to be unbiased and objective, which puts them in a position of authority and trustworthiness when it comes to purchasing decisions.
  • People follow influencers and engage with them because they believe they have a wider range of experience to better understand the brand, products and services they are talking about, similar to a professional hotel reviewer.
  • influencer marketing actively builds trust in your brand.
  • it's an ongoing challenge for hotels and hospitality marketing departments to keep coming up with something fresh and exciting - something their audience wants to see.
  • Good professional influencers really shine when it comes to this side of hotel marketing strategies. Not only do they have a deep understanding of what their audience (and therefore your audience) is looking for and what resonates with them, they are also creative specialists in finding fresh and entertaining ways to deliver this content.
  • leveraging their creative expertise is not only rewarding in terms of results, but helps to avoid critical missteps that can happen in a marketing strategy. You'll get more engagement, avoid the kind of faux pas that can cost you, and drive followers and leads to your website and social pages.
  • COVID-19 has made social media more powerful than ever before
  • Instagram, a primary platform for many influencers, saw some of the biggest increase in terms of use, with 2020 projections showing 14% growth - an additional 3 minutes of time per user on the platform per day.
  • One of the best ways of leveraging these changes in user behaviour work for your hotel marketing strategy is to get an established influencer who understands you brand and already has a relationship with your target audience to work on your campaigns.
  • Influencer Marketing is the Edge Your Hotel Marketing Strategy Needs
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    This article discusses the benefits of utilizing influencer marketing to give your hotel/restaurant marketing strategy a more competitive edge. They noted that influencers inspire an already established audience and provide inspiration to followers to live more fully and "experience something out-of-the-ordinary." I learned that the key to a great influencer is finding someone who matches both your brand values and the values of your audience. They also discussed how influencers add authority and trust and how they are seen by their audience to be unbiased and objective. This puts the influencer in a position of great trustworthiness when it comes to purchasing decisions. The article also discussed how influencers help marketing departments by coming up with fresh and exciting content that their audiences will want to see. Lastly, the article touched on that since the COVID-19 pandemic social media has become more powerful than ever before. People are spending an additional 3 minutes on Instagram per day. The best way to leverage this new increased usage is to get an established influencer who understands your band and who already has a relationship with your targeted audience to work on your campaigns. Overall, influencer marketing is here to stay and if carefully researched you'll see a strong surge of engagement on your social media platforms.
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