Disney is expanding its billion-dollar mobile technology to more parks - Business Insider - 0 views
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will expand in some form to other Disney resorts
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The $1 billion MyMagic+ program features wristbands and a mobile app that let Walt Disney World visitors unlock hotel room doors, pay for food and merchandise, and book dinner reservations or ride times.
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The parks unit's earnings have climbed over the past few years as Disney invested billions to add Cars Land at the Anaheim resort, expanded Fantasyland at Walt Disney World, built a new cruise ship and made other improvements. For the six months that ended March 28, operating income rose 22 percent to $1.4 billion. It is Disney's second-largest division.
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Adding new technology is one way Disney aims to keep the business growing. "We will bring variations on MyMagic+ to our parks and other businesses around the world," Staggs said.
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The article briefly talks about the MyMagic+ wrist bands that Disney introduced a while back! I decided to use this since I had used this example in our discussion board. The articles explains that with Disneys BILLION dollar technology investments income rose 22% to 1.4 billion. The article identifies that Disney's risks in technology is a huge reason why their business continues to grow (and probably wont decline anytime soon- but thats just my opinion). Another huge investment, which might not seem like a lot is the projections newly introduced in the new fireworks show. By introducing projections inside the park, it allows the nightly entertainment to keep up with new characters and keep the show extremely relevant, for example, Anna and Elsa were just added from the Disney movie, "Frozen". By investing in technology like this Disney will always stay relevant and ahead of the game.