The importance of social networks in hotel business - 0 views
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The booking tool offers fans who follow us on Facebook the opportunity to directly book their stay at one of our hotels. Social media will grow in significance and we consider it particularly important to offer excellent services – also on the Internet.
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In addition to social networks, hotels should also focus on mobile solutions and complement their classical marketing mix with mobile applications for iPhone, Android and BlackBerry smartphones.
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The article tells us how the social networks important to the hotel business. The study shows the network and social media are benefit to hotel marketing. And the ARCOTEL sees this potential opportunity in social media and network application Facebook. Nowadays, the network and some third party such as kayak, priceline provide many hotels boost in booking and increase in guest loyalty and public relation. But study shows that only 24 percent of the users would like to join hotel profiles on Facebook. The ARCOTEL hotels have integrated the apps into their Facebook sites. By using this app, the fans can directly book their favourite hotel and read ratings and other information through the app. The social media will get after them to offer excellent services. Both of them were done on the internet. At the same time, the fans who use the app to book hotel will also get prize draws, special discounts or a user-friendly booking function with extra tools. Although the network has given the hotel a instrument to contact with the guest, the modern technology still can not replace the classical booking and marketing paths, the network is just like the catalyst. As the internet business is rapidly growing worldwide. Hotels have to focus on combine their classical marketing with new technologies such as smartphones, ipad and facebook. They will help the hotel gain business and be success.