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POS in the Cloud | Top Stories | | Hospitality Magazine (HT) - 0 views

  • are taken, a cloud-based POS is no different than a hardwired system in this
  • Moving technology systems into the cloud is becoming more accepted in the hospitality industry
  • from the ability to update software at multiple locations in minutes rather than weeks, to savings in both cost and labor
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  • many operators are waiting until their current POS systems need upgrading before making the change, and many vendors who aren’t offering a cloud-based POS today will be in the future.
  • But what about utilizing the technology for point-of sale (POS) systems
  • Industry experts
  • believe
  • cloud-based POS is not only reliable and safe, but is also on its way to becoming the norm rather than the exception.
  • Most chain operations have a lot invested in their current POS systems, and if they are currently working in their stores, there is no immediate payback for switchi
  • But when it gets down to it, who has the better IT department, a large technology vendor or Joe’s Bar and Grill?”
  • However, for the single-unit restaurant, a cloud based-solution is an easy and cost-effective solution
  • “A cloud-based solution allows him to get up and running from an IT standpoint without a lot of servers, hardware and infrastructure needed.”
  • One of the biggest fears for a restaurant operator is downtime at the POS, and when the entire system relies on the Internet, this fear hits an all time high
  • high . However, as long as backup measures are taken, a cloud-based POS is no different than a hardwired system in this regard, according to Dolan
  • regard, according to Dolan
  • When operating in the cloud, data resides in the hands of someone other than the restaurant operator
  • “You always need to have firewalls, be sure to segment your local area network, and change your passwords. But when it gets down to it, who has the better IT department, a large technology vendor or Joe’s Bar and Grill
  • software at multiple locations in minutes rather
  • ? Industry experts, as well as operators who have taken the plunge, believe cloud-based POS is not only reliable and safe, but is also on its way to becoming the norm rather than the exception.
  • And since his café offers catering, he can accept payment on location with the iPad or iPhone, something not possible with a hardwired system, he notes.
  • “When you look at the concept itself, it is attractive to the guy that is just starting up,” explains Lee Holman, lead retail analyst at IHL Consulting. “A cloud-based solution allows him to get up and running from an IT standpoint without a lot of servers, hardware and infrastructure needed.”
  • However, as long as backup measures are taken, a cloud-based POS is no different than a hardwired system in this regard, according to Dolan.
  • Not only does it shift responsibility to the vendor, but more than likely they will have more money and resources to dedicate to it.
  •  
    This article talks about how more and more people in the hospitality industry are using a POS based-cloud instead of hardwire systems. According to some experts in some years most of the hospitality industry would have change into using the cloud. For now most of the users of the cloud are single unit restaurants as it is an easy system to adopt and cost efficient. On the other side for chain restaurants to make this change can be costly; therefore it is believed that it will take some time for them to change. Still some people believe that this can be an unreliable and unsecured system. Some of the reasons for this are: -The lack of privacy; as the data will be in the hands of somebody else. -This system relies on the internet so when a connection problem occurs a downtime would take place creating complications for the restaurant operator. According to experts and users both of these ideas can be debated. Leaving the data handling in the hand of experts can bring advantages and lower the costs. On the other hand when the internet fails if the correct backup measures are taken it has no difference with the hardware system.
  •  
    This article talks about the benefits of POS in cloud, and eliminates some misunderstanding about its downtime and security concerns. The author start selling POS in cloud by pointing out the trend that it is becoming more accepted. CEO and president of the Retail Solutions Providers Association (RSPA) says it will be mainstream in the next two to five years. Though POS in cloud would be a easy set up and cost saving solution for a starting up single-unit,"Large chains are more likely to turn to cloud applications for business intelligence solutions first because there is not as much investment or change in infrastructure compared to the POS" says Dave Matthews. But since multi-unit chains have already invested lots of money in the old POS, they are going to wait for those POS pay back before they switch to POS in cloud. Then author switched to what concern people most about cloud computing, downtime and security. A cloud based POS can have as reliable backup plan as a hardwired system. Although POS in cloud does not have backup servers in the location which should be provided by vendor, it can have several connection backups, like wireless, 3G or 4G, phone line. And about the security concern, just ask yourself is you have the security system than a technology vendor.
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What is Proximity Marketing? How Does it Work? - 0 views

  • Proximity marketing is a marketing technique whereby recipients are targeted with marketing messages based on their vicinity. Simply put, it’s when you send ads to people who are close by your venue
  • WiFi-equipped smartphone these days and logs into public hotspots, meaning that you only need the right software to collect customer data and advertise to them using your guest WiFi.
  • The way it works is that when a customer logs into your guest WiFi network, you collect data about their device (specifically the MAC number of the device), based on which you can “follow” the customer around the venue and later identify them when they return
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  • QR codes
  • Bluetooth Low Energy (BLE)
  • NFC stands for “near field communication
  • pay at the store with your phone
  • QR codes are scannable barcodes
  • 5 proximity marketing technologies you need to know
  • An example would be when you enter a store and get a push notification on your phone with a discount for your shopping, or when you scan a QR code at an event to download promotional materials.
  • How to best use proximity marketing?
  • How does it work?
  • One of the easiest, yet most versatile ways to implement proximity marketing in your venue is to use WiFi.
  • This platform should have indoor positioning features, so that you can easily locate your customers, and WiFi marketing features, so that you can effectively communicate with them when they are nearby.
  • This is a somewhat antiquated method compared to the other ones we’re discussing in this article, but it has its benefits.
  • This solution has been making waves at various conferences and events.
  • it requires extreme proximity (we’re talking millimeter to centimeter range), so it’s less versatile than the other technologies discussed.
  • even though most people can turn on Bluetooth on their devices, they don’t necessarily do that. And even if they do, that’s only half your road to successful marketing with BLE.
  • Similarly to BLE, geofencing with GPS requires the user to turn on the location services on their phone, as well as have a medium of communication with you
  • What is proximity marketing?
  • sales
  • if you notice that someone visited your store several times
  • but never made a purchase, it’s time to act! Pop in their mailbox, offer a discount,
  • loyalty
  • behavior analysis
  • indoor navigation
  • gamification
  •  
    wifi, QR codes, NFC, BLE, GPS
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  •  
    This article discusses how marketing technology is utilized for proximity marketing. By targeting recipients with marketing communications based on their proximity, proximity marketing is a marketing strategy. It uses many technologies, like WiFi, BLE, NFC, or GPS, and can be done for a variety of reasons, including advertising, feedback, and customer service, to deliver advertisements to individuals who are nearby your location. An illustration would be if you scanned a QR code at an event to download promotional materials, or if you entered a business and received a push notification on your phone with a discount for your purchases. One of the simplest and most adaptable methods to use proximity marketing in your venue is through WiFi. You gather information about a customer's device when they sign into your guest WiFi network. Although a fairly outdated technique, QR codes have several advantages. It is incredibly simple, affordable, and quick to install. This compromises its effectiveness, although, for some applications, it will be adequate. The user is directed to a certain website by these scannable barcodes. At numerous conferences and events, the QR code solution has generated a lot of buzzes. Exhibitors utilize it to provide background information about their brand that cannot otherwise be given in the booth because it is so subtle and affordable. You can use your phone or smartwatch to make a purchase at the store using near-field communication (NFC) technology. NFC is less adaptable than the other technologies since it demands close contact and is not as widely used as WiFi or QR code readers. Although it's a less well-known technology, Bluetooth Low Energy (BLE) access points perform similarly to WiFi access points. Although the majority of individuals can enable Bluetooth on their devices, they don't always do so. However, you need a medium, such as an app that they have downloaded, and you need to put BLE beacons at your location to communicate with g
  •  
    This article discusses how marketing technology is utilized for proximity marketing. By targeting recipients with marketing communications based on their proximity, proximity marketing is a marketing strategy. It uses many technologies, like WiFi, BLE, NFC, or GPS, and can be done for a variety of reasons, including advertising, feedback, and customer service, to deliver advertisements to individuals who are nearby your location. An illustration would be if you scanned a QR code at an event to download promotional materials, or if you entered a business and received a push notification on your phone with a discount for your purchases. One of the simplest and most adaptable methods to use proximity marketing in your venue is through WiFi. You gather information about a customer's device when they sign into your guest WiFi network. Although a fairly outdated technique, QR codes have several advantages. It is incredibly simple, affordable, and quick to install. This compromises its effectiveness, although, for some applications, it will be adequate. The user is directed to a certain website by these scannable barcodes. At numerous conferences and events, the QR code solution has generated a lot of buzzes. Exhibitors utilize it to provide background information about their brand that cannot otherwise be given in the booth because it is so subtle and affordable. You can use your phone or smartwatch to make a purchase at the store using near-field communication (NFC) technology. NFC is less adaptable than the other technologies since it demands close contact and is not as widely used as WiFi or QR code readers. Although it's a less well-known technology, Bluetooth Low Energy (BLE) access points perform similarly to WiFi access points. Although the majority of individuals can enable Bluetooth on their devices, they don't always do so. However, you need a medium, such as an app that they have downloaded, and you need to put BLE beacons at your location to communicate with g
  •  
    This article explains what proximity marketing is and five different ways it is used through. Proximity marketing is used through WIFI, QR Codes, NFC (near field communication), BLE (Bluetooth Low Energy) Beacons, and GPS. In addition to going in detail about all those, this article also explains how proximity marketing helps the company. It can help by boosting sales, retargeting, building loyalty, behavior analysis, indoor navigation and gamification.
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How Precise Location-Based Advertising is the Future of Mobile Marketing - 0 views

  •  
    This article covers the future of location based ads. Currently, these ads tells you what is in the area, but it does not actually understand or know your preference. So, it may know you like to workout and offer you a list of gyms in the area, but the type of workout you are looking for is not exactly what is offered. With precise location based advertising, the ads you get will be more personal to you and not just your location.
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7 Applications of Augmented Reality in Hospitality Industry | Analytics Steps - 1 views

  • augmented reality it works in enhancing the experience and satisfaction of the customers. 
  • The prime concern of this industry is the best customer experience while providing their services.
  • Augmented Reality or AR is an interactive experience or enhanced version of the real world to be presented in a more understandable way with the help of computerized tools.
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  • can open up various opportunities for a better and smooth customer experience.
  • enhance the physical surroundings by making them more interactive. 
  • stay rooms can have a 3-dimensional display feature on the portal so that the visitors can have a look at them in a realistic way while they are booking
  • extended information provided to them for further detailing enabling them in better choices and decision making by having a 360 degrees virtual tour before being physically present.
  • make the maps more reliable and informative but will make the visits more convenient and informative for the customers. 
  • this is not just a tool to provide a better customer experience, this can be used by the management to maintain the guests and give out accurate instructions and details on the AR-based portal. 
  • This technology is predominantly being used in the hospitality industry to make the people exploring the premises have various wireless connectivity opportunities using their smartphones only. 
  • can help in getting details about the guest and their preferences and choices.
  • This will help in generating a personalized experience for the guest as well as make the process of allotment convenient for the staff. 
  • The users can get related information about the machines and areas under maintenance and also about the estimated time taken in resuming the facility so that they can feel transparent enough with the inconvenience.
  • can call for room service or whatever they need in a rather uncomplicated and hassle-free way in the language of their choice. 
  • Hospitality is a service-based deal.
  • The hotels can enable augmented reality-based games in their premises to keep the visitors engaged and entertained throughout.
  • Augmented Reality or AR is an interactive experience or enhanced version of the real world to be presented in a more understandable way with the help of computerized tools.
  • digital tools like - animations, graphics, sounds, etc. to be able to create an amalgamation of the real and the virtual worlds to be able to get a detailed view of what is present or the necessary information related to it which is put on. 
  • can be accessed via smartphones and internet-based devices. This can be done via scanning a barcode printed on real-life items to get an artificial view of them or by applications specially crafted for specific purposes.
  • 1. Interactive Hotel Rooms 
  • Also augmented reality-based interfaces are capable of providing a lot of information to the guests or to the staff that they might need, this makes the process as easy as pointing the camera to a real thing which might then connect to the related server to fetch the required information. 
  • Augmented reality can be used by hotels to enhance the physical surroundings by making them more interactive.
  • The stay rooms can have a 3-dimensional display feature on the portal so that the visitors can have a look at them in a realistic way while they are booking a room or seeking to grab a service. 
  • 360 degrees virtual tour before being physically present. 
  • 2. Map Features 
  • Hotels and resorts around the tourist hub can have this feature where the visitors can point their smartphones to a map to get a view of the other places of interest and their timings with other details nearby
  • 3. Gamification 
  • The hotels can enable augmented reality-based games in their premises to keep the visitors engaged and entertained throughout.
  • Hotels can engage in games like treasure hunts by taking them to a virtual platform, improvising the features as per their discretion which can be played on their premises.
  • 4. Beacon Technology
  • Beacon Technology works by the Bluetooth-based interface somehow connected to the concept of augmented reality which allows the people operating to send related information when the users are in specific locations. 
  • This technology is predominantly being used in the hospitality industry to make the people exploring the premises have various wireless connectivity opportunities using their smartphones only. 
  • 5. Guest Recognition
  • guest recognition can become the catalyst in providing relatively better and convenient services to them.
  • Augmented reality-based applications can help in getting details about the guest and their preferences and choices. IoT based cameras can be used in connectivity with the AR setup working by providing the details about the guest and their previous stays, the services they took, room preferences, food preferences, etc.   
  • 6. Maintenance Information
  • The users can get related information about the machines and areas under maintenance and also about the estimated time taken in resuming the facility so that they can feel transparent enough with the inconvenience.
  • 7. Translation Facilities 
  • In such a case augmented reality can come to the rescue, for instance, the guests can point their smartphones at the various texts and guides or even the hotel menu, for instance, to get the related information with the option to choose from multiple languages.
  • Examples of AR in Hospitality   Starwood Hotels uses beacon technology to send the virtual keys to the guests which helps them in unlocking the room using their phones.   Holiday Inn has this feature where the guests can point their smartphones to see the realistically virtual depictions of famous celebrities in the hotel.   Premier Inn has rooms with maps installed in them enabling guests to point their smartphones at them to have information about the nearest points of attraction.    The Mansion uses AR-based brochures to display its accommodation facilities to its guests. 
  • AR can be put to use combined with other technological dimensions like IoT, big data, and virtual reality to maximize usage. Also, this is not just a tool to provide a better customer experience, this can be used by the management to maintain the guests and give out accurate instructions and details on the AR-based portal. 
  • e most hassle-free ways
  • ces in th
  • The host and guest mutual interaction seek to deliver and get the best servi
  • Hospitality is basically an umbrella term for multiple guests and host-based services like hotels, motels, resorts, restaurants, theme parks
  •  
    Augmented reality is flooding the hospitality industry with its many features. As stated in the article, "AR is an interactive experience or enhanced version of the real world to be presented in a more understandable way". Anyone is the hospitality industry knows and are aware of the convenience and satisfaction AR/AI/VI brings to both the guests and businesses. A great example mentioned is the article is how AR can aid travelers from out of the country where there is a language barrier. This provides an untroubled trip, and not to mention a safer trip for someone in a new country. A feature we are seeing a lot now-a-days and many hotels using is 3D models of their rooms and amenities. This allows the guest to tour and experience the hotel without even stepping foot in the hotel yet. AR/AI/VR provides a realistic experience as well as aids in collecting data for businesses and creating better and even personalized experiences.
  •  
    This article delves into numerous different uses augmented reality (AR) could have in hotel properties. AR is an interactive experience and/or enhanced version of the real world. AR has the abiliy to mobile with internet connection and cell phones. This article suggests interactive hotel rooms, maps, or even guest recognition. They even mentioned how Holiday Inn will allow for cameras on phones to show celebrities in the hotel or even Starwood Hotels utilizing beacon technology to send keys to guests smartphones.
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Cloud Computing: Explained for the Hotel Industry - 7 views

  • if you want a more efficient, streamlined back office and happier guests, then “the cloud” can help you meet your goals
  • cloud-based applications are usually a lot cheaper than traditional systems.
  • cloud computing is when you use programs, store files, or access data via the internet rather than on your hard drive.
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  • When an application is “cloud based” it means that it lives on third party servers.
  • Avoids costly and painful installations
  • Eliminates negative depreciation (in fact, the software gets better with age, since updates can be made at any time) 
  • Pushes software companies to consistently earn customer loyalty with innovation and great service
  • No discussion of cloud computing in the hotel industry would be complete without mentioning Cloudbeds, the first property management system startup in years to serve 1 million beds with its software.
  • Hotels that use Cloudbeds log into it directly in a web browser like Internet Explorer or Chrome. This is a big advantage for hotels because you can access the application on any device.
  • When a system is cloud-based, it can innovate faster because changes can take effect immediately.
  • Implementing cloud-based software can make your operations more efficient, save time for your employees, and create more positive guest experiences.
  • Another reason for Cloudbeds’ rapid growth is that their software can easily integrate with other tools. Cloudbeds has an extensive marketplace of integration partners, including Whistle, TrustYou, and Oaky, that it can connect to via an API. Because everything is located in the cloud, a hotel doesn’t need to download any programs or plug-ins to add a new integration. These add-ons can offer upgrades and analyze reviews, among other things, so you can improve guest service and even earn incremental revenue.
  • if you want a more efficient, streamlined back office and happier guests, then “the cloud” can help you meet your goals
  • if you want a more efficient, streamlined back office and happier guests, then “the cloud” can help you meet your goals
  • Implementing cloud-based software can make your operations more efficient, save time for your employees, and create more positive guest experiences.
  • “The cloud” wasn’t created overnight; instead, decades of technological evolution led to cloud computing.
  • Requires minimal upfront investment
  • a cloud based hotel software company like Cloudbeds might choose to rent space with a company like Rackspace to host their application (and yours) or alternatively they might use a service like AWS. 
  • One of the biggest misconceptions about cloud computing is that files and applications don’t live on physical storage servers.
  • AWS tends to be more scalable for fast growing applications but as end users your guests won’t notice the difference so it’s really a matter of preference.
  • If you’ve ever edited a Google Doc or uploaded files to Dropbox, then you’ve leveraged cloud computing.
  • If you use Microsoft Office, you might create a PowerPoint on your laptop (local storage), but when you save the file, it gets uploaded to your Microsoft OneDrive, which is housed in the cloud.
  • Benefits of Cloud Computing
  • lower switching costs for buyer
  • you can sign on securely via any web browser - even if you’re off-site.
  • t the same time, users can submit feedback to Cloudbeds about any bugs or glitches, which the Cloudbeds team can resolve quickly.
  • you may even save some money in your IT budget
  • your hotel can implement a new system seamlessly
  •  
    Cloud computing offers a more efficient way for hotels to keep up with data and programs for their company. When a hotel uses cloud computing, they are able to create more of a positive experience for their guests. It also is extremely helpful to use a cloud-based system because hotels could access their cloud-based application on any device. Cloud-based software also gets better with age because the updates can be made at any time so this will get rid of negative depreciation.
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    cloud computing is when you use programs, store files, or access data via the internet rather than on your hard drive One of the biggest misconceptions about cloud computing is that files and applications don't live on physical storage servers. When an application is "cloud based" it means that it lives on third party servers. Cloud computing provides several advantages over traditional computing: Avoids costly and painful installations Requires minimal upfront investment Allows software companies to focus resources on R&D/innovation Eliminates negative depreciation (in fact, the software gets better with age, since updates can be made at any time) Offers the ability to cancel at any time (plus has lower switching costs for buyers) Pushes software companies to consistently earn customer loyalty with innovation and great service integrate with other tools...These add-ons can offer upgrades and analyze reviews,PIE revenue management tool, a channel manager, a booking engine, and more operations more efficient, save time for your employees, and create more positive guest experiences
  •  
    This article explains what cloud computing is, the evolution behind the technology, and how the hotel industry uses cloud computing. Cloud computing can benefit hotels because they can use any device to log into cloudbeds on web browsers.This type of technology can make everyday operations more efficient, save employee time, and create an overall positive guest experience.
  •  
    This article explains what we've learned of Cloud Computing. The evolution to its upcoming may have taken a while but now it is here to stay. The use of Cloudbeds in the hotel industry has made operations more efficient, save time and money on employees and improves guest experiences. Cloudbeds has expanded its property management system to include: PIE revenue management tool, a channel manager, and more. The use of Cloudbeds is accessible through any web browser, this makes it efficient if you were working at home. Cloud computing is the next innovation we will see more of in the hospitality industry.
  •  
    This article introduces you to cloud computing and its evolution. It also explains how the hotel industry can benefit from using cloud services. "Implementing cloud-based software can make your operations more efficient, save time for your employees, and create more positive guest experiences." Through the use of CloudBeds, a hotel employee can sign on and use property management software securely from any web browser.
  •  
    This article talks about the use and benefits of cloud based software for the hotel industry. It gives a simple explanation of how the cloud works. The major point that I found interesting is the usage of this software and how it is easier for hotels to stay up to date because any update in the system happens in real life at the moment without having to update individually every terminal
  •  
    The article discusses the hotel industry's adoption of cloud computing. By using cloud computing, you can use programs, upload files, and access data over the internet instead of storing them locally. Cloud computing and local storage are used together in some applications. In addition to hardware, software, training, and maintenance, IBM offered an extensive range of services. Due to Cloudbeds' ability to integrate with other tools, they have experienced rapid growth. Integrations can offer upgrades and analyze reviews, among other things, so you can provide better service and increase revenue. By implementing cloud-based software, hotels can stay ahead of the competition, save time for employees, and give their guests a better experience.
  •  
    This article describes what cloud computing is, and what it isn't, so people understand how it can be seen in the industry. The storing of data on the internet has been a huge innovation as it expanded storage beyond the typical storage offered on a device. By switching to this new technology, businesses may minimize future investments as the technology tends to work for many years and only requires quick updates. By researching what your business and customers need, you can make the right choices on whether this investment is worth it or not for your property.
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Location, Location, Location: Geomarketing Strategies in the Hospitality Industry | hos... - 1 views

  • The key to effective advertising resides in communicating the right message to the right person at the right place at the right time.
  • the key resides in connecting to consumers and engaging them with information, promotions, advertising or connectivity which will positively affect their experiences
  • The meteoric growth of Web/e-mail-based discounting services like Groupon and Living Social shows that a large number of consumers are looking for targeted discount offers.
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  • Imagine the ability to know a guest has arrived in your city at the exact moment he arrives at your property and knowing exactly where he is at any given time to provide him with information and offers to enhance the consumer experience and revenue opportunities.
  • a phone user moving at walking speed past a restaurant which has been geofenced might be offered a two-for-one dinner opportunity with a coupon displayed on the user’s phone.
  •  
    Location, timing, relevance of the ad is the most important using location-based marketing. All phone these have a GPS implemented on their phone and can provide a location. Companies can make immediate offers to individuals if they are in proximity of the businesses. In hospitality, restaurants can give discounted offers to people walking near the restaurants.
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The Challenges - and Opportunities - of Location-Based Marketing - - 0 views

  • Location-based advertising through push notifications are 20 times more effective than generic banner ads
  • Knowing where a user is located allows a marketer to better target this person, which leads to a more personalized experience for the consumer.
  • Users Must Opt-In
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  • Relevancy:
  • It needs to be obvious why users would want to share their location with you and how it will benefit them.
  • users may feel as if you want to spy on them
  • Inaccuracies may be due to an unreliable method of pulling data, moving devices, poor interpretation of data, high urban density, or outdated data
  • They are often concerned that businesses will share their data with other services or send them annoying ad
  • Privacy Concerns
  • When too many services request location data, users can be overwhelmed with notifications and other types of content
  • Accuracy
  • Grabbing Attention
  • Offer Useful Content
  • This allows you to build relationships and develop loyalty.
  • Higher Conversion Rate
  • By using ads correctly, you significantly increase your chance of conversions.
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    This article discusses the pros and cons of proximity and location-based marketing. The pros are associated with the potential opportunities a company can take advantage of if done correctly. And the cons relate to the potential pitfalls or challenges a copy can face if they choose to implement this form of marketing
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Location-Based Marketing - The Ultimate Guide | GroundTruth - 1 views

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    Location-based marketing is mobile marketing in one specific geographic region to the target customers. It uses location data, and this marketing is used based on the proximity to the store, deals, and events. The drawbacks of this are the opt-in requirements. It only works when the user uses the location technology on their phone, and the user allows the app to access the data. This type of marketing does not guarantee results, it has to be done correctly to work. There are also times where the recording of the customers location is not accurate and can have the opposite effect on the consumer if the marketing ads are at the inappropriate times. Overall, this type of marketing has proven to be really effective and is successful in driving more traffic to the business.
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6 Technology Trends Redefining the Hospitality Industry - 2 views

  • Travelers now prefer self-service over waiting to be served
  • online planning and booking
  • ontactless check-in and
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  • Incorporating technology into day-to-day operations is essential to minimize human error, maximize service efficiency and improve the guest experience.
    • aquin206
       
      Companies must evolve in the world of technology in order to meet customer demands. In effect of the Covid-19 pandemic, travelers now prefer self-service such as contactless check in. The incorporation of this technology, minimizes huma error and maximizes efficiency.
  • Companies must move quickly to meet evolving demands or risk missing the boat.
  • 24/7 digital concierge.
  • Gamification of travel planning
    • aquin206
       
      By using game like templates in their websites, travel companies are able to capitalize on human motivation. When customers able to get rewards, brand awareness, customer loyalty, and revenue are improved
  • As people contemplate their next getaway, hospitality companies can leverage gamification — using game design elements in non-game contexts — to turn travel planning from a chore into a guilty pleasure.
  • companies can capitalize on human motivation.
  • Beyond novelty, using gamification for online advertising is proven to boost data driving, customer loyalty, brand awareness, user-generated content, online engagement and revenue.
  • Virtual reality tours
    • aquin206
       
      Virtual reality tours help travelers to enjoy their future destination before they arrive. They also help with brand experience as they create mental imagery and presence.
  • Through the use of VR (virtual reality), companies can now give first-person digital tours of their space to future guests.
  • VR increases the elaboration of mental imagery and presence, leading to better brand experience,
  • Going contactless
    • aquin206
       
      Contactless check in, mobile keys, and digital payments all increased by 66 percent due to the pandemic. This however, is here to stay as this decreases staff dependency.
  • The adoption of contactless technology like self-check-in, in-room technology, mobile keys and digital payments, increased by 66 percent during the pandemic
  • many hospitality companies transitioned to contactless check-in/out to reduce staff dependency.
  • Chatbot as a digital concierge
    • aquin206
       
      Chatbot is a simple way to meet guest demands 24/7. With FAQ, guests can get an answer to their question in a matter of seconds at any time of the day without needing to leave their room.
  • Hoteliers are scrambling to meet 24/7 guest demands. With fewer staff, chatbots are shifting from luxury to necessity.
  • This means a 24/7 ability to engage users, answer their questions and fulfill their requests.
  • IoT for room control and customization
    • aquin206
       
      IoT allows guests to have a home away from home by personalizing their rooms by changing the color of the lights, temperature, etc.
  • Location-based services
    • aquin206
       
      With location based services, travelers are able to find activities and amenities wherever they are staying. This can offer more intuitive local recommendations without needing staff assistance.
  • IoT technology allows guests to personalize room settings like room temperature and lighting.
  • By seeing a guest's location via their smartphone, hospitality companies can offer more intuitive local recommendations. Without needing staff assistance, guests can instantly access local information, such as the nearest grocery store or the best pub in town.
  • Hospitality tech revolution predictions
  • he hospitality industry cannot expect a return to normal.
  •  
    This article focuses on six trends that are redefining the hospitality industry. These trends are; gamification of travel planning, virtual reality tours, going contactless, chatbot as digital concierge, IoT for room control, and location-based services. Companies must evolve in the world of technology in order to meet customer demands. In effect of the Covid-19 pandemic, travelers now prefer self-service such as contactless check in. The incorporation of this technology, minimizes huma error and maximizes efficiency. Gamification of travel planning: By using game like templates in their websites, travel companies are able to capitalize on human motivation. When customers able to get rewards, brand awareness, customer loyalty, and revenue are improved. Virtual Reality Tours: Virtual reality tours help travelers to enjoy their future destination before they arrive. They also help with brand experience as they create mental imagery and presence. Going Contactless: Contactless check in, mobile keys, and digital payments all increased by 66 percent due to the pandemic. This however, is here to stay as this decreases staff dependency. Chatbot as a Digital Concierge: Chatbot is a simple way to meet guest demands 24/7. With FAQ, guests can get an answer to their question in a matter of seconds at any time of the day without needing to leave their room. IoT for Room Control and Customization: IoT allows guests to have a home away from home by personalizing their rooms by changing the color of the lights, temperature, etc. location-based Services: With location based services, travelers are able to find activities and amenities wherever they are staying. This can offer more intuitive local recommendations without needing staff assistance.
  •  
    Hello Alejandra. I really enjoyed reading this article, thank you for sharing! Although I am a germaphobe, and number three (Going contactless) appealed to me on a certain level, the points that stood out to me the most were; number two (Virtual reality tours) and number four (Chatbot as a digital concierge). I am one of the individuals who check reviews of places before I make a reservation but taking the virtual reality tour would give me more assurance of the property because individuals have different expectations and standards so what may be appropriate for them, may not be for me. The Chatbot as a digital concierge is quite convenient for both guests and hotels, hence it will ensure a more comfortable and relaxing stay.
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Hotel technology trends that are changing how hotels do business - 1 views

  • Choice created the software in 2003 as an inexpensive solution for franchisees of its economy brands.
  • The PMS had a lot of growing pains at first, but eventually it became more and more cloud enabled and was adopted across the company.
  • “A lot of companies had outsourced their IT and now they’re bringing it back in house because they can do almost everything they need on the cloud or through software as a service.
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  • pects of a franchisee’s business, from guest check-ins and housekeeping services to billing and finances. Over time new features have been rolled into the software platform making it more robust and useful for hotel owners—it’s currently distributed in eight countries and available in four languages. And while plenty of cloud-based PMS packages are now available from third-party vendors like Micros, Maestro, and RoomKey, Choice’s internal solution has garnered its fair share of attention. “We had been getting knocks on the door from IT vendors at other hotel companies and individual Choice franchisees that own other brands, saying they were interested in our product,” says Pacious, “So we set up a new division so we could take a look at other opportunities we could develop.” This led the company to launch SkyTouch last year, a new division that develops and markets cloud-based software solutions to hotels inside and outside the Choice system. Pages: 1 2 3 4 2013-06-18 Sean Downey !function(d,s,id){var js,fjs=d.getElementsByTagName(s)[0];if(!d.getElementById(id)){js=d.createElement(s);js.id=id;js.src="//platform.twitter.com/widgets.js";fjs.parentNode.insertBefore(js,fjs);}}(document,"script","twitter-wjs"); (function(d, s, id) { var js, fjs = d.getElementsByTagName(s)[0]; if (d.getElementById(id)) return; js = d.createElement(s); js.id = id; js.src = "//connect.facebook.net/en_US/all.js#xfbml=1"; fjs.parentNode.insertBefore(js, fjs); }(document, 'script', 'facebook-jssdk')); (function() { var po = document.createElement('script'); po.type = 'text/javascript'; po.async = true; po.src = 'https://apis.google.com/js/plusone.js'; var s = document.getElementsByTagName('script')[0]; s.parentNode.insertBefore(po, s); })(); (function() { var li = document.createElement('script'); li.type = 'text/javascript'; li.async = true; li.src = ('https:' == document.location.protocol ? 'https:' : 'http:') + '//platform.stumbleupon.com/1/widgets.js'; var s = document.getElementsByTagName('script')[0]; s.parentNode.insertBefore(li, s); })(); inShare0 Related Articles attachment-3
  • Switching to the cloud from a client server platform pays off with a big drop in both the initial capital outlay and the ongoing operating costs for the property management and other systems.
  • his led the company to launch SkyTouch last year, a new division that develops and markets cloud-based software solutions to hotels inside and outside the Choice system. Pages: 1 2 3 4 2013-06-18 Sean Downey !function(d,s,id){var js,fjs=d.getElementsByTagName(s)[0];if(!d.getElementById(id)){js=d.createElement(s);js.id=id;js.src="//platform.twitter.com/widgets.js";fjs.parentNode.insertBefore(js,fjs);}}(document,"script","twitter-wjs"); (function(d, s, id) { var js, fjs = d.getElementsByTagName(s)[0]; if (d.getElementById(id)) return; js = d.createElement(s); js.id = id; js.src = "//connect.facebook.net/en_US/all.js#xfbml=1"; fjs.parentNode.insertBefore(js, fjs); }(document, 'script', 'facebook-jssdk')); (function() { var po = document.createElement('script'); po.type = 'text/javascript'; po.async = true; po.src = 'https://apis.google.com/js/plusone.js'; var s = document.getElementsByTagName('script')[0]; s.parentNode.insertBefore(po, s); })(); (function() { var li = document.createElement('script'); li.type = 'text/javascript'; li.async = true; li.src = ('https:' == document.location.protocol ? 'https:' : 'http:') + '//platform.stumbleupon.com/1/widgets.js'; var s = document.getElementsByTagName('script')[0]; s.parentNode.insertBefore(li, s); })(); inShare0 Related Articles Hotel Market Insight: Cleveland a
  • This led the company to launch SkyTouch last year, a new division that develops and markets cloud-based software solutions to hotels inside and outside the Choice system.
  •  
    Choice Hotels has been a industry leader in the cloud PMS movement. They identified the opportunity to create their own platform 10 years ago when cloud was barely on the radar and have now successfully distributed it to 5,500 of their properties. Unique functionality built into the system is internet redundancy via cellular data plan, company-wide campaign pop-up messages to staff, interface to Pegasus and revenue management through predictive analytics. The platform has been so successful that, in response to inquiries from other companies who wanted to use Choice's proprietary system themselves, they created an additional revenue stream by establishing a separate company that sells and creates custom cloud PMS systems. One advantage pointed out is that managers no longer need to be on property to access and make changes to their PMS. While this is hugely beneficial to the majority of the industry (who already work long hours and visit the property on their day off), there may be some who take advantage of the situation. If this becomes the case, less oversight at the property means that operations has the potential to slip. It doesn't seem that this is a concern for Choice Hotels but it should be considered.
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SocialTables, A Collaborative Event-Planning Service, Raises $8 Million Series A | Tech... - 0 views

  • SocialTables now has 2,500 customers and 30,000 users. Two-thirds of those are venue owners including the Hyatt Hotel Corporation and Caesar’s Entertainment, and one-third are party planners.
  • “SocialTables is a hospitality SaaS company,”
  •  
    SocialTables is one of the latest and most successful hospitality start-ups. It is essentially a hospitality SaaS. It was founded by Dan Berger, an event-planner turned programmer. Founded in 2012 and based in Washington D.C., one of the premier corporate hospitality locations in the US, the start-up has recently raised $8 million in Series A funding. The round was led by Bessemer Venture Partners, and followed by Thayer Ventures. This funding adds to the previous $1.6 million the company raised, which helped them streamline their event planning tools. According to its website, SocialTables is a cloud-based solution that offers event diagramming, seating, and check-in tools for event planners. The software can make room layouts that event planners can use to show clients, compose detailed seating charts and arrangements, and it offers a fast check-in app. All of this is done on a colorful, intuitive, cloud-based site with mobile integration. In two years, SocialTables has grown considerably. It has over 2,500 customers and 30,000 users. Additionally, two-thirds of its customer base is actually composed of venue-owners, including major corporations like Hyatt Hotels and Caesar's Entertainment. Academic institutions like Harvard Business School and The Ohio State University also subscribe to SocialTables. Additionally, one-third of its customers are private party planners. SocialTables is becoming an affordable, customizable, tech-progressive solution for event planners of all levels. Industry leaders like Hyatt and Caesar's already subscribe to its services. In the future, I think that the start-up should focus on increasing its ability to provide affordable and capable solutions for private event planners, particularly in the wedding category. While that is an extremely competitive and saturated market, SocialTables could provide an industry-leading software solution and use its credibility to entice private planners into its cloud-based ecosystem.
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Restaurants Make the Move to Cloud POS | Top Stories | | Hospitality Magazine (HT) - 0 views

  • Real-time, enterprise-wide access to data from any Web-enabled device, easier PCI compliance, and less IT management: these are just a few of the benefits restaurant operators are realizing from making the leap to a cloud-based point-of-sale (POS). As more vendor options become available — including uptime guarantees and backups in place for downtime — many believe the cloud is the wave of the future.
  •  
    This is an article about how restaurants are changing the way they manage their data by using the cloud instead of hard terminals at their geographic location. Options exist to utilize mobile technology. There are advantages of this including consistent access to data and less equipment is needed on site. Hard Terminals as well as mobile options currently exist so that the retail location can make decisions that fit the needs of that specific location. Another advantage is that staff no longer need to do as much manual work with the equipment. What took several hours now does not. A common concern with using the cloud is local internet outage. However, a 4G solution is available that turns the operation into wifi. Also, back ups are part of the cloud, so no information is lost. There are enhancements available or in development including QR Codes and mobile ordering via a tablet or smartphone. Once these devices are more common than not, more hospitality locations will move to cloud based systems.
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Back Office Intelligence | Top Stories | Hospitality Magazine (HT) - 0 views

  • when deciding to invest in technology, restaurant operators look for a quick return
  • innovation in the back office
  • New features usually cost money, but for me, the ROI is definitely there
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  • Before, we had to dial into each location to send menu updates, and I had two or three people sending updates. Now I only need one
  • The system also allows franchisees to gain control over their food costs
  • test a snack combo pack at its more than 400 locations and realized they needed to run one report at a time in order to analyze its effectiveness
  • RedPrairie's Performance Management
  • It literally took me three weeks and 270 individual reports," says Paul Mullin, business analyst at Culver's. After implementing the RedPrairie solution, the same scenario can be accomplished in five minutes, he says
  • As a result of this one report, the company saved $45,000 per year
  • able to see real-time information about what was going on in my restaurant, including open checks, servers logged in or out and even sales
  • Another sign that technology is changing is the ability to combine accounting, inventory and point of sale into one solution without the old challenge of interfacing disparate systems
  • The system integrates with the POS, and deducts ingredients based on recipes created using the system.
  • I can look at inventory counts and on-hand counts at each location, which allows me to move things around if we are running out of something at one location
  •  
    This article is about the innovation in the back office arena. When many managers are still doubting back office technology efficiency, at Tropical Smoothie Cafe, based in Destin, Fla. with 275 franchise locations, operators there are adding up money saved by setting up RedPrairie's Performance Management (RPM). Benefits could be like control labor cost and food cost, especially for those franchise companies with hundreds of hotels or restaurants throughout the country even the world, RPM will provide a complete compared among different locations reports in a few minutes. Besides, back office begins to meet iPhone, which make it possible to see real-time information about what was going on in the restaurants, including open checks, servers logged in or out and even sales for the managers. Another sign that technology is changing is the ability to combine accounting, inventory and point of sale into one solution without the old challenge of interfacing disparate systems. In a word, it is really convenient to get the back office intelligence.
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What Is Proximity Marketing and How Does It Work? - 0 views

  • location-based mobile marketing.It involves sending personalized messages to customers, or triggering other digital branded experiences, when their mobile devices approach a certain location
  • Proximity marketing is location-based mobile marketing. It involves sending personalized messages to customers, or triggering other digital branded experiences, when their mobile devices approach a certain location.
  • NFC lets a nearby phone securely communicate with an RFID (radio frequency identification) chip, so the chip can send customized information to the phone.
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  • Geofencing technology lets a business send a message to a phone whenever it comes within a designated radius around a physical location.
  • Beacons operate similarly to geofencing, but they work using Bluetooth technology instead of satellites and cell towers. A beacon is a device around half the size of a smartphone, and can send a Bluetooth signal within a 50–150 yard radius.
  • focused on customers who are already near your place of business, proximity marketing appeals to those most likely to purchase from you.
  •  
    Proximity marketing is a strategic way to market to your customer based on location. Through the use of NFC (Near-Field communication), Geofencing and Beacon, companies can send personalized messages, coupons or other digital branded experiences to customers within a certain radius of the place of business which is supposed to appeal to those most likely to make a purchase.
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7 Benefits of Proximity Marketing & Strategies - 0 views

  • To identify a certain individual’s location, a marketer might choose to use various mobile location technologies that are available in modern smartphones such as Global Positioning System Technology, Cell Phone Triangulation, and so on. To further enhance the potential of proximity marketing, Bluetooth technologies and WiFi technologies are also utilized broadly
  • There are major retailers that can successfully use proximity marketing. For example, consider Macy’s, which can choose to do it. If they send store maps or coupons or offers applicable for their credit card to their customers nearby, it will fall under this proximity marketing. Not only these, but retailers can also attract people to enroll in their rewards or loyalty programs as well.
  • The real estate business is another sector where proximity marketing can be applied in search of creating high value. Those who are realtors can easily find it out who is in need of new homes, office spaces, rentals, etc., and then show him/her advertisements that will be helpful. In this way, both parties get benefitted.
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  • Last but not the least, proximity marketing is absolutely useful for the ones in the travel business. Business owners in the travel industry display information and details about nearby events rewards related to specific destinations, deals, best accommodation options, most attractive local tourist spots, transport hire farms, etc. to people.
  • Proximity marketing can be beneficial for you in lots of ways. For starters, this is a type of marketing that can help you customize the way you interact with your customers and the types of content that you present in front of them.
  • If you are the owner of a mobile application, then you can use proximity marketing strategies and increase your customers’ engagement with your mobile app. By using geo-tracking you can send push notifications according to the location. 
  • Proximity marketing is really cost-effective, considering the fact that here. In this case, you don’t have to advertise your business to all of your customers. 
  • To build the best interactive app which helps the customers more. Moreover,  that improves more engagement and retains a good number of customers.
  • Improving the app engagement proximity marketing advertising aid to give you the certain convection. Through proximity marketing, you can make proper and accurate camping set up according to the situation so that the audience wants to purchase from the particular brand. Retailers can promote and give more enticing offers and discounts via push notifications. 
  • The key aspect of proximity marketing is better customer experience in one to one. The business app sends personalized messages with better offers to the customer.
  • The average CTR can be high on your app more than 80% if the push notification can be set in a perfect way. The more people say on the app the change is more to improve the selling ratio as well. Moreover, the push notification works better than the Google ads and Facebook to improve the CTR. 
  •  
    The chosen article provides an overview of proximity marketing and its benefits for improved consumer satisfaction and loyalty. Particularly, the article suggests that proximity marketing helps to personalize the consumer experience and provide a sense of connectedness with the brand they are purchasing from. Businesses that manage from a specific location may issue coupons or offer discounts applicable to the consumers within a store to enhance purchasing experiences. Proximity marketing is commonly implemented by hospitality organizations, where various on-site events are arranged or individual purchase-based rewards are offered to consumers. Similarly, restaurants engage their consumers in fun activities and games as well as introduce new discounts and promotions while they wait for food. Real-estate businesses also use proximity marketing to create high-value where need and preference-based homes, office spaces, and rentals are offered. However, advertisers need to be aware of consumer preferences to offer useful and effective personalized services. Geo-targeting is an impactful proximity advertising technique where location data is used to tailor offerings as per the identified local trends and behaviors.
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Location Based Services Via Mobile Send Targeted Messages to Guests - 0 views

  • Imagine being able to welcome back a hotel guest by seamlessly sending a personalized message directly to their mobile phone when they arrive on site
  • Location based services such as proximity marketing (which uses Bluetooth and Wi-Fi to broadcast content only within proximity of the specified location) and geofencing (which allows a brand to set up a customizable virtual area that if crossed by opted-in consumers, pushes marketing messages to the consumers’ mobile device), can be effortlessly integrated into a hotel’s current mobile offerings and further capture customer information for existing customer relationship management systems or loyalty programs.
  • Leveraging customer data and insights gained across all touch points will become increasingly more important, especially as hotels and resorts begin to shift from their differentiation strategy toward competing on Average Daily Rate (ADR) cost
  •  
    This article talks about how hotels can use location based marking to drive business and create customer loyalty. Hotels and restaurants can use proximity marketing and geofencing to get the messages out to customers. Proximity marketing uses Bluetooth technology and WIFI to send messages to a customers mobile phone when they are within a specific proximity to your business. Geofencing creates a virtual "fence" that once the customer is within this area they can be reached on their mobile device. Hotels can use this technology to build customer loyalty by sending special messages to guests when they enter the hotel. These personalized messages can you give a competitive advantage by making the guest feel special and welcome. They can also send messages to guests encouraging them to visit the hotel's restaurant or spa instead of going somewhere else. According to a recent study, customers are willing to give up personal information and privacy in exchange for money saving deals. It is important for hotels and restaurants to take advantage of this new technology to reach the people who are willing and want to be contacted this way.
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    Hi Dawn This article is great and learning about proximity marketing made me understand it way more now. I think that it could be a good feature to reach out to people that signed up for your program when they get within a certain distance to your property to get them know about current specials. I know if I was part of a loyalty program at a hotel this would make me feel special for sure having them send me a personalized message to my phone upon returning to the property. With the economy where it is at people will willingly give up their personal information to get deals that can save them money for sure. Great post!
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Smart Hotel Technology & Proximity Marketing | Optimove - 0 views

  • Use automated check-in courtesy of geofencing. By utilizing geofencing – a virtual ‘fence’ around a specified location – hoteliers can provide guests with the option to check in as soon as they’ve landed (or when they’re nearing the hotel) by sending a push notification to their smartphone that takes them to the relevant check-in screen in the hotel’s app. 
  • So when a guest has checked in, and for the duration of their stay, beacon technology can detect when guests are near their room via their smartphone and unlock the door
  • Once in their room, that same technology can deliver all manner of wonderful a-ha moments – from switching on the lighting when guests enter, to turning on the air-con, to setting just the right room temperature
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  • An immersive guest experience creates loyal customers, expanding the reach of your brand as they share their experience, and helping increase revenues as a result.
  • t’s never been more critical to reach customers with hyper-personalized content – aka, the right offer, at the right time, and in the right place.  
  • Location-based marketing also provides opportunities to partner with local businesses and take advantage of geofencing so when guests are nearby, say, a local restaurant around dinner time,
  • Check-out courtesy of proximity marketing is the perfect opportunity to give your guests a frictionless send-off, and if you’re smart, an offer or two to help them remember you by
  • Using beacons, hotels can provide their guests with digital maps that track their location in real-time, and deliver them to their desired destination, minus the frustration.
  • Proximity marketing enables the savvy hotel brand not only to stand out in an ultra-competitive marketplace but to build valuable, meaningful connections with customers that foster loyalty over the long term.
  • 74% of guests value hotels/resorts that customize messaging and offers 88% of guests want a hotel app that delivers a personalized CX 
  • Immediate conversions by engaging customers when they’re most likely to respond. Better app engagement, enabling hoteliers to ship relevant, valuable messages that guests want to receive – when they want to receive them. Increased retention – by shipping hyper-personalized content, app users are more likely to hang around to see what’s coming next. 
  • 95% of guests believe their chosen hotel should be making efforts to introduce them to local culture (I-AM) 
  • the entire in-room experience can be elevated from mediocre to marvelous via the humble beacon, helping to make the guest experience memorable and elevating the chances that they’ll be back next year.  
  • But there’s another benefit to location-based check-in. As well as providing a hassle-free experience for guests, the use of location-based technology means hotel staff can be notified when guests are on their way, giving them the opportunity to prepare for their arrival (being there to ‘meet and greet’, having room keys available if required, or even having a welcome drink at the ready for that ultra-personal touch!). 
  • Beacons inside hotel rooms can identify when guests are back at base, and, coupled with additional insights courtesy of your analytics platform, provide the perfect offer for in-room services.
  • More and more hotels are using geofencing and beacon technology to help guests find what they’re looking for via their smartphones
  • The optimum guest journey is made up of many delightful aha-moments, which when woven together create the ultimate travel experience.
  • Responsive, personalized, valuable interactions that meet individual needs, and introduce them to new experiences. Location-based targeting can help deliver these critical micro-moments.  
  • he important thing to remember? Yep – personalization. If your analytics tell you that a guest was a frequent spa-user during their vacation, you could send them a voucher for spa products to take home with them. Just a thought.
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    Proximity marketing is a hotel's current powerful tool for elevating guests' experiences. It is imperative for a hotel to have a fun, interactive, and easy-to-use app that creates a better stay for its guests. Some benefits include geofencing, room entry and room controls, and hotel navigation. These factors all go hand in hand in creating a seamless and memorable hotel stay.
  •  
    This article goes into detail about the utility of proximity marketing in terms of adding guest experience within the hospitality industry. It also details how guest retention can be increased by the ability to use analytical data in order to gain insights on guest trends allowing for a memorable personal touch. Another major point made within the article details the importance of hospitality companies promoting local experiences outside of the venue itself and proximity marketing allows for local businesses and attractions to be highlighted.
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What is a Property Management System? - 0 views

  • A more sophisticated PMS will support multi-currency and multi-language features to meet the requirements of global operations. Rates and revenues should be dynamically converted from the local currency to any other currency. The appropriate language for guest correspondence should be automatically determined by the guest's profile language; and a country-specific address formats should be supported. The user interface should also change to the language of the user based on their sign on password.
  •  
    WebPMS Pros * Typically less cost involved with computer equipment compared to server based. * Full time IT department at the hotel may not be necessary. * Remote access is easy when owner, manager or reservationist is not at the property and they need access to the property management system from a different location. * Consistent Data backup is completed at the data centre.(You need to verify this with your vendor, see the Service Level Agreement provided by your vendor for more information.) * Software enhancements and upgrades are typically done regularly and easily. * Quick deployment. Cons * Does not work optimally without a good quality high speed Internet connection. * Data access is dependent on the Internet connection being available. * Not a good choice for areas that have unreliable internet connections. PMS/Server Based *Costs to setup and maintain are typically higher than web based systems *Backup is done at the property and may not be tested for integrity or may be forgotten. *Data is physically located at the hotel; data security may not be as high. *Software enhancements and upgrade need to be applied via modem, internet or CD and are done less frequently due to the slower procedure.
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As tech transforms the hotel business, network performance is critical - 3 views

  • he changing demands of travelers that have put technology at the center of the lodging experience.
  • wireless connectivity is what guests desire most
  • well-performing WiFi was “essential to their stay,
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  • 89 percent of guests “deciding where to lodge based on free reliable WiFi,
  • access to connectivity is now literally the first thing brands should be delivering to guests.
  • Poor guest WiFi can result in negative guest satisfaction
  • consequences
  • ncluding loss of repeat customer business, poor online reviews, managers not getting bonuses, or worse, loss of franchise.
  • global hotel brands now connect their various branch or franchise locations via a corporate Wide Area Network (WAN) that supports many of the critical tools hoteliers need to both keep guests happy and the lights on.
  • hotel guests have little patience for bottlenecks at the front desk.
  • hotel networks need to support an almost countless number of apps -- from business-critical tools to a guest’s Instagram account
  • f IT can retire their physical legacy network infrastructure, they’ll no longer need to exhaust resources to support hardware
  • drawbacks
  • ack of visibility
  • IT teams lose that visibility when they rely on cloud
  • IT will need a monitoring solution that delivers visibility along each network path to pinpoint the actual cause of the issue and to resolve it.
  • comprehensive network performance monitoring solution
  • any performance monitoring solution
  • is able to account for ALL of the apps leveraging network capacity.
  • This includes the personal apps of guests using a specific locations WiFi
  • breaks down the barriers to visibility across the network where issues hindering performance could be hiding.
  •  
    The article starts off by addressing the most essential desire of the modern traveler, which is well performing WiFi. Based on a study in 2018, 89% of guests decide where to stay based on free reliable WiFi. This makes access to connectivity the top priority hospitality firms should be looking at for their guests. Poor WiFi experiences can lead to negative guests satisfaction which leads to a loss of repeat business and poor guest reviews. Connectivity also plays a crucial role in the operation of the business. As more business applications move to a wireless or cloud base, the need for strong connectivity increases. This allows room for new innovations to enhance the guest experience. A front desk agent can now check someone in on a cell phone rather than a desktop. This enables you to greet the guest at the door and complete a check-in while in route to their room, eliminating the need to wait in the lobby. Another benefit is with the advent of cloud computing, a hotel can reduce their hardware costs by not having to have a LAN at each property. They can run a centralized cloud server that all properties can log into. This also eliminates the need to have dedicated IT staff at each location. A major issue with this though is that IT loses visibility of the local delivery path of the network. This makes it difficult for them to locate and resolve issues that might happen, such as slow WiFi speeds. They are then challenged to develop a network performance monitoring solution that can account for all the apps working off the network, including the guest's, to gain visibility to be able to troubleshoot when issues arise. I think moving to a cloud based system to reduce hardware and labor costs will become standard for large hospitality firms. For brands with thousands of properties, this can be a great way to reduce expenses. There are certainly challenges that go along with this new technology, however I believe the ROI to be greater and I can see these companies m
  •  
    I can see these companies making the initial investments to perfect this method. You already see it in a majority of software applications moving to a cloud/web based system. This helps to greatly reduce hard drive storage needs and makes the programs accessible from anywhere. In this post-covid environment, remote accessibility has become a necessity.
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5 Technology Trends Impacting the Hospitality Sector - 4 views

  • The hospitality sector has long recognized the value of technology as a catalyst to providing outstanding guest experiences and reducing operational inefficiencies. Technology is so important to the overall mission of many locations that, despite softening IT budgets in 2017, 52 percent of hotels planned to increase their IT investments while 47 percent planned to spend the same as the previous year
  • The type of technology a location spends its IT dollars on is becoming even more critical, as changing consumer attitudes and expectations continually raise the bar for excellent guest services.
  • Five technologies in particular—service automation, fixed mobile convergence, location-based services, connected meeting rooms, and chatbots and mobile apps—are poised to change the guest experience and create areas of opportunity for hospitality locations to become differentiators and innovators in an already technology-centric industry.
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  • With service automation, both customer-facing and customer-centric activities are automated, freeing staff to provide more meaningful guest experiences or enabling locations to work at peak efficiency even with a reduced headcount.
  • One recent study noted 56 percent of millennials and 50 percent of Gen Xers prefer to use a loyalty app over a plastic loyalty card.[
  • In creating a guest experience that addresses the needs of “workcationers” and “bleisure travelers”, hotels and other hospitality sites must provide technologies that will help travelers get their work done in the most efficient and impactful way possible
  • Keeping guests happy from check-in to check-out—and anytime in between—is one of the main tenets of hospitality technology. Location-based services are a perfect example, and one technology that also serves to help the hotel, conference center and other hospitality locations increase their efficiency.
  • In embracing the next generation of technologies, hotels, conference centers and other hospitality locations first must prepare their networks to certify they are able to handle the increase in traffic and demand for bandwidth.
  •  
    In this article the author shares how five trends in technology can improve guest experiences two-fold. One being the ease and convenience offered by technology software that range from easy check-ins, app loyalty programs, augmented reality, adaptive artificial intelligence in chat box just to name a few. Secondly, by having these technologies made available will increase interaction time between guest and staff, hence offering phenomenal guest experiences that can't be matched. Moreover, the author stresses while these trends would be great to implement, it is as equally important to ensure that the hardware such as the network are able to support them otherwise the hotel's efforts to improve services through technology would be futile.
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