Security is one of the biggest reasons to keep everything updated. Some software developers release the issues when they find a new version. This lists the problems with security in the old version that have been fixed. If the systems are not updated, hackers use the old now-known flaws in the systems to breach it. It is also important to update to maintain compliance with all regulations and the current laws.

Location-based marketing is mobile marketing in one specific geographic region to the target customers. It uses location data, and this marketing is used based on the proximity to the store, deals, and events. The drawbacks of this are the opt-in requirements. It only works when the user uses the location technology on their phone, and the user allows the app to access the data. This type of marketing does not guarantee results, it has to be done correctly to work. There are also times where the recording of the customers location is not accurate and can have the opposite effect on the consumer if the marketing ads are at the inappropriate times. Overall, this type of marketing has proven to be really effective and is successful in driving more traffic to the business.

AI is changing the hospitality industry in several ways with more to come in the future. Popular now is cloud-computing, data analytics, and blockchain. Chatbots and more personalized guests experiences are being used by more and more companies also.

Travel agencies are not what they used to be, but they are still around. Some people do prefer to use them for business trips and big family trips. Travel agents can save you time and money. They are knowledgeable about price points and best places to go for most of the travel needs. They make it hassle-free with support for the entire trip or vacation. Most businesses do not have the time to plan out the business trip and corporate outings.

PMS are designed to create greater efficiency. Both on-premise and a cloud-based systems have similar core functions. The differences are on-premise software must be physically installed on all computers that will require access. The server holds all of the data, which is located on the property. The security of the data and the maintenance of the hardware is the properties responsibility. Cloud software's security is in the hands of the company who owns the software. When it comes to the big differences between the two, it comes down to deployment, technical requirements, cost, and accessibility.