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The Impact and Benefit of Information Communication Technology in The Developement of T... - 1 views

  • Most equipment used in the hospitality industry as in the case of computers or micro-processors, has computing technology at his heart and wide spread availability of the internet via high speed connection, has revolutionized how we communicate with each other and to this effect the latest development in mobile and wireless technology, we have the basis for whole new ways in how we operate both business and leisure purposes.
  • According to Cousins and Foskett. D; specific data about the business financial operation and forecasting of the business, production of routine text and graphic based materials such as menu’s, nutritional analogy and rota’s through an easily set up and operated solutions.
  • to the development of the hospitality industry which before now was depending on manual based operation. T
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  • ELECTRONIC POINT OF SALE SYSTEM {EPOS}
  • RESERVATION SYSTEM {CRS}
  • FOOD AND BEVERAGE MANAGEMENT SYSTEM
  • MENU ENGENEERING
  • DIETRY ANALYSIS
  • EVENT MANAGEMENT SYSTEM
  • which is a global network of networks. This world wide network of computers allows any one connected to have virtually limitless data base of information and almost instantaneously communicate with anyone connected.
  • is the use of the web services to extract information in addition to text and graphics, many sites offer video, images and sound files and with this, the demands of customers are easily met.
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    From the fore going, the computers are valuable in the management of a business when applied with information communication technology. Correctly and controlled systems are indispensable to a well-run business that wishes to maximize effectiveness and keep one step ahead of the competitions.  Therefore the impact of information and communication technology to the hospitality establishment can not be over emphasized if effectively applied will out perform others in the face of competitions.
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Hilton New York installs green roof system | Hotel Management - 0 views

  • Hilton New York has announced the completion of a new green roof system and the installation of a Cogeneration (Combined Heat & Power) System, both designed to reduce the hotel's overall carbon footprint.
  • The system represents a major investment by Hilton New York to benefit efforts in carbon capture, energy conservation, and reduction of the Urban Heat Island effect.
  • The foliage and roots of those plants naturally absorb airborne pollutants, which in turn prevents large quantities of carbon dioxide from being released into the atmosphere. Additionally, the vegetated rooftop deflects solar radiation and reduces the thermal load, reducing the energy previously expended in cooling the property. All together, these benefits aid in the reduction of the Urban Heat Island effect - or increased temperatures in midtown Manhattan due to concentrated cityscapes and a lack of vegetation.
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  • The installation of a highly-efficient, environmentally-friendly Cogeneration system also situated on the hotel's 5th floor roof setback, will provide in excess of 50 percent of the hotel's electrical power and over 40 percent of its steam consumption for heating and hot water requirements
  • Based on well-proven technology, this 1,750kW Cogeneration system uses clean and efficient natural gas to produce electricity and hot water for the hotel. The system will consist of seven 250kW energy modules manufactured by SDP Energy, Inc., a California-based leader in green and reliable on-site energy systems.
  • the system will reduce the Hilton New York's carbon footprint by in more than 30 percent, the Co2 reduction into the atmosphere will be over 10,000 metric tons per year equal to removing more than 6,000 mid-sized sedans from the roads.
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    This article talked about Hilton New York installs a new green roof system and cogeneration system. Those two IT investments are designed to reduce the hotel's overall carbon footprint. The green roof system represents a major investment by Hilton New York to benefit efforts in carbon capture, energy conversation, and reduction of Urban Heat Island effect. And the high-efficient, environmentally-friendly cogeneration system will provide in excess of 50 percent of hotel's electrical power and over 40 percent of its steam consumption for heating and hot water requirements.
  •  
    This article talked about Hilton New York installs a new green roof system and cogeneration system. Those two IT investments are designed to reduce the hotel's overall carbon footprint. The green roof system represents a major investment by Hilton New York to benefit efforts in carbon capture, energy conversation, and reduction of Urban Heat Island effect. And the high-efficient, environmentally-friendly cogeneration system will provide in excess of 50 percent of hotel's electrical power and over 40 percent of its steam consumption for heating and hot water requirements.
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Homework Help: Maths, Physics, Chemistry | Online Tutoring: English, Science, Statistic... - 2 views

  • Long Term Financing in Hospitality Industry
  • Renovations, upgrading and expansions are done through long term financing in hospitality.
  • Long term financing in hospitality industry gives a lot of investment potentials.
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  • Business plans in hospitality succeeds with expertise, experience and cost effective plans.
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    Long term financing in hospitality is often done for a period of more than one year. Such financing will have good impacts on hospitality industry like renewing its equipments and meeting operating costs with smooth cash flow. Therefore it is a cost-effective way to help hotels during their tough times in accounting and cash problems. Like we learned in accounting and financing classes, ratio analysis is the best  method to analyze finance in a hotel, which compares the current ratio with the past in order to make feasible investments in the future. What's more, long term financing in hotel industry gives lots of investment potentials. For example, by investing new sectors in F&B as well as accommodation, the job opportunity has also been increased. Besides the investments in hotels, hospitality investment also includes in airlines, cruise lines and tourism bureaus which can also bring profits. So long term financing help hospitality industry make a successful goal with experience and cost effective strategic plan in order to attract more and more tourists as well as guests.
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    I didn't agree with the pricing method of examining the past and the prices. What for? Prices, consumers wants and needs along with products constantly change. It's an unpredictable market at times. So examining the history would be a waste of time, the only thing you could possibly get from this would be to see how much your costs have gone up in recent years and plain your profit margins accordingly. But you can do this with out having to manage your previous records and histroy. You could just look at any expense report and go from there
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Human Resources Information System (HRIS) - 1 views

  • The Human Resource Information System (HRIS) is a software or online solution for the data entry, data tracking, and data information needs of the Human Resources, payroll, management, and accounting functions within a business.
  • An effective HRIS provides information on just about anything the company needs to track and analyze about employees, former employees, and applicants. Your company will need to select a Human Resources Information System and customize it to meet your needs.
  • With an appropriate HRIS, Human Resources staff enables employees to do their own benefits updates and address changes, thus freeing HR staff for more strategic functions.
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    • TIANJIAN ZHANG
       
      The advantages of having a sophisticated HRIS or HRMS are many. An HRIS or HRMS monitored by qualified specialists who know technology and HR functional and tactical processes can manage compliance with federal and state laws, streamline processes for recruitment and selection, and produce analyses, data and reports for internal and external use. Other advantages of an HRIS include the ease of use for qualification computer technology specialists, accuracy of information and the ability to perform HR audits using any combination of parameters. The employee and manager self-service features are excellent ways to free up the time of your human resources staff members for project work and other duties. Employees and managers can locate answers and information quickly without the need to consult an HR representative every time.
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    The HRIS system which refers to the human resource information system is software or an online source which tracks data, and entry information in regards to employees in the organization. Most organizations have more then 400 employees in the property it is difficult to keep track, however, the HRIS system makes the life of an HR coordinator or manager much simpler. The system gathers information where it even tracks the enrollment of new and future employees with application and resumes management. Additionally, after they have become a part of the organization it tracks down in several areas making it accessible and efficient for the human resource coordinator or manager to find information for example: attendance and PTO use, pay raises and history, disciplinary actions received as well as personal information and succession plan. This system has integration with payroll and other company financial software and company related documents such as employee handbook. This seems like a very efficient system to have for the Human resource department which makes their life at work much simpler. All the information they need is under one system instead of having a folder in the computer saved for each individual who works for the company. The HRIS system seems very efficient and effective.
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    The Human resource Information System is a software or online solution for data tracking, data collection, and data analysis that are related to the Human Resources. Normally, it is a package of all human-related things, such as payroll, employee personal information, and etc. Different hotels choose different HRIS by using different packages. The better the HRIS, the more effective the HR management is. A HRIS is effective when it provides information on anything the company need.
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    This article gives a brief explanation of what exactly HRIS is.  It goes into detail of explaining what the HRIS covers or does. it explains what an effective HRIS provides to its users, explaining that it provides information on just about anything the company needs to track and analyze about employees, former employees and applicants.  I think this is good for a manager or company that doesn't use an HRIS yet to review for furthering their business as i it very helpful. 
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    This article talks about the importance of Human resources Information System.This system helps you with the tracking of employees in the business. It helps to better know the employees information. For example- your admission date, how many hours you worked per week, how much you got paid, if you were trained,etc... All these information help the hotel evaluate their employee to know if they are the right candidate for a promotion or a change of position in the hotel industry.
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MVI Launches Industry-first Mobile Device Management Solution for Hospitality :: Hotel ... - 2 views

  • “Our aim was to take full advantage of today’s travelers’ increasing affinity with mobile devices, so implementing a device management system to cater to our specific requirements was of paramount importance,” said Sylvia Chung, General Manager of the L’Hotel élan. “With MVI’s MDM Solution we can ensure the security and manageability of the devices as well as guests’ privacy while using them without compromising flexibility and usability.”  
  • MVI has launched an industry-first Mobile Device Management (MDM) solution that provides effective management of smart mobile devices to support interactive, live and on-demand video services in hotels.
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    This article introduces the hospitality industry's first Mobile Management device solution. MVI, an Asia-focused hotel technology provider, partnered with IBM to develop the new enterprise class MDM solution. The MDM solution provides effective management of smart mobile devices to support interactive, live and on-demand video services in hotels. The usage of this new device was recently incorporated at the L'Hotel`elan in Hong Kong. An iPad is provided for guest use in all the hotel's rooms, and it serves as an entertainment device, offering eGuest services such as TV channels and interactive guest services including in-room dining. The MDM solution is fully integrated with hotel PMS and POS systems, which allows the device to become a part of a hotel's overall management ecosystem. This device not only provides the features of an entertainment device for guests, but it also offers hotels unique management features. A few of the features include customized workflow to streamline the installation of hotels' managed apps on mobile device, comprehensive push-based notification management, availability for all Apple mobile devices, and effective protection of guests' own data and personal information for apps that required login. I recently went on a site visit at Turnberry Isles Resort with one of my classes. While on the tour, the lady conducting the tour mentioned that with the rate technology is advancing in the near future many of the hotel procedures will be completed via Ipad (such as checking in and out of the hotel). After reading this article, it seems as if the near future has already arrived!!!
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    I really liked this article. Personally, I do not have a good experience dealing with people at the front desk. Many people do not want to deal with employees and would find this method a lot easier and stress free. Now you can check in and out from both your TV in your room and also the iPad device. Great article Nicole!
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Health Care Law's Employer Mandate Delayed Until January 2015 - 0 views

  • The Obama administration caught the U.S. business community by surprise when it announced a one-year delay, until Jan. 1, 2015, in the Patient Protection and Affordable Care Act (PPACA or ACA) mandate that employers with 50 or more full-time-equivalent employees provide health care coverage to their full-time employees (those working on average 30 or more hours per week) or pay steep penalties.
  • However, “Many ACA provisions are unaffected by the delay, and employers must continue to implement and comply with them
  • “New individual and group health plan requirements taking effect for 2014 plan years include a ban on annual dollar limits on essential health benefits, a 90-day limit on eligibility waiting periods, new out-of-pocket limit maximums, the elimination of preexisting conditions exclusions for adults, and coverage of clinical trial participant costs.”
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  • Also remaining in place, for instance, are the reform act's requirement that most employer-provided health care include coverage for recommended preventive care—including contraceptive services for women with no cost-sharing
  • A critical view of health care reform was reiterated by the National Federation of Independent Business, a small-business lobby long opposed to the reform act. “Temporary relief is small consolation; we need a permanent fix to this provision to provide long-term relief for small employers,”
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    This article deals with the recent announcement (although in the view of many an illegal announcement) of the Obama administrations one year delay in the employer mandate until January 1, 2015. This announcement leaves still leaves in place the individual mandate. The reason for the delay was to provide time to adapt health coverage and reporting systems while employers are moving toward making health coverage affordable and accessible for their employees. However, there are many points in the ACA that will still go into effect as listed in the highlighted sections of this article. Several business groups are commenting on the delay and providing further direction such as the United Benefit Advisors. The UBA group has posted a listing on what actually has been delayed and what remains a requirement. All groups agree that the added time will give business some breathing room while companies continue to decipher the actual effects and requirements of the ACA. Either way now that the bill is passed and signed into law one thing is for certain, the smoke has cleared and none or the promises made by the administration of what the bill would do are true.
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E-Waste: A Burden on Human Health and our Ecosystem Alike | Biodiversity | RESET.org - 0 views

  • however electronics may also have more subtle and long-term repercussions for our greater ecosystem.
  • It is estimated that more than two thirds of heavy metals in landfills come from electronic waste.
  • The lack of monitoring and regulation by the government can mean that little-to-no safety precautions (such as wearing protective gear and air filtering) are taken to protect workers while they carry out their job.
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  • age of 40
    • krehman
       
      Seems to be such a young age to stop working by but the effects of such toxins can affect someone in this line of work this fast.
  • recyclers and dismantlers have recorded dangerously high levels of lead, mercury and chromium in their bodies.
  • All kinds of animals and organisms may be exposed to mercury, such as an earthworm or a little fish in a river. Larger animals which ingest these organisms, or graze on the plants which grow from contaminated soil are then contaminated as well – and up the food chain it goes.
    • krehman
       
      Even though not everyone is effected by these hazards first hand, through this process everyone will get some kind of toxins in their system.
  • 2007 study, it was estimated that e-waste could increase by 500 percent by 2020.
  • toxic chemicals that electronic waste contains do not organically break down and can, over time, seep into the environment around landfills, contaminating local groundwater or get absorbed into the atmosphere, thus seriously endangering the health of nearby communities and animal populations.
  • Research has shown that it is especially dangerous because of the process of bioaccumulation, referring to the uptake of a chemical in an organism over time, and biomagnification, when there is an increase in the concentration of a chemical in the food chain as a result of ingestion of other organisms, in eco-systems surrounding landfills.
  • 95 percent of e-waste in India is recycled via the non-formal sector which often entails child labour.
    • krehman
       
      Is the age of 40 limits based on children workers into adulthood or simply just adults working from maybe their early 20's?
  • might in turn indirectly contaminate humans in the future.
  • Now, more than ever, the proper treatment of e-waste needs to start taking place, so that not only human suffering is averted now and in the foreseeable future, but so that the long-term degradation of our environment, ecosystem and health is averted as well.
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    This article covers the effects e-waste has on not only the people working with these hazardous materials everyday, but what long term effects it could have on the environment. The article concentrates on the region India, and how the e-waste is currently effecting it. The limitations this kind of work is having on the people associated with this form of disposing everyday. How even children are infected with led and it is now in their bloodstreams. The article goes in deeper with predictions of contamination of animals and plants in near by areas and what could become of them. The article sums up, however, that at the the end of the day it will always come back to us and the whole world could be contaminated by these toxins. That there needs to be a solution soon to this problem or what seems to be just the begging can grow even further, and faster than we could ever want.
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Crafting effective hotel email marketing campaigns | Travel Tripper - 0 views

  • But there is an art to create an effective marketing email. There are two major elements: first, understanding the basics of crafting email campaigns, and second, deciding what the email content should be.
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    This article talks about effective techniques that hoteliers can use the get positive feedback from their customers. It also coaches on how to use and write effective emails that can aid a business to be more successful.
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Event Planning - Conferences - 5 Corporate Event Trends to Watch in 2013 - Successful M... - 1 views

  • technology
  • Automation will help event planners reduce expenses: As event budgets are subjected to greater scrutiny, strategic meeting management (SMM) technology can help event planners identify new methods to streamline event-related functions and reduce costs.
  • Event organizers will engage audiences with smartphones: Smartphones are increasingly used to conduct business and stay in touch. Gartner predicts that mobile devices will surpass PCs as the tool of choice to access the web in 2013. Forward-thinking event planners will provide attendees with all-in-one apps they can use to track activities, connect with business contacts and share their experiences via social networks. These apps will also empower organizers to engage with users before, during and after an event.
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  • Meeting planners will leverage technology to gather in-depth attendee information: Finding out what makes attendees tick is a crucial part of a successful event management strategy. Now event organizers can use technology to gather and compile information in real time, which enables them to adjust their meeting strategies on the fly and demonstrate ROI.
  • Using technology tools to gauge attendee needs, get real-time data on event effectiveness and streamline planner workloads makes sense, as does a one-stop solution that leverages the ever-present smartphone.
  • the events industry is poised to make a comeback in 2013.
  • Smart events will take center stage
  • choose smart event technology to help them operate more efficiently, better manage attendee engagement, and grow their businesses.
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    This article is about technology trends in the event industry. It talks about what event planners are doing to implement more technology in their events; it gives examples such as audience using smartphones to interact during the meeting, events, conference, etc. Now event planners use technology to collect information in real time, which helps them to adjust their event at the moment, this is a very smart strategy.
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    Because event planning is a stressful and demanding career, automation of application helps efficiently in its own way. It also states how technology helps planners to save abundantly because of how practical it is to use an application where all your information are stored in. Many applications are rising to help with the planning. They help with organizing with all the details and all data are stored and save. Smart phones are a major part, in that it is a major tool that helps the planner pull up their activities and they can also use it as business contacts and work with all the vendors. These applications are the best ways to help cut cost and a good solution to improve new strategies in the event planning workplace.
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    Every year technology plays a more significant role in the hospitality industry, including the event planning sector counting for direct spending of $263 billion in the U.S. market alone. According to the article, there are 5 trends that companies will focus on in order to demonstrate return on investment. Smart event will be taking center stage in 2013 therefore operators need to choose smart technology that will allow them to operate more efficiently and grow their business. Automation and streamline will help reduce costs and will allow for more transparency. The next trend is for planner to achieve greater efficiency through solution consolidation that will free up planning s time allowing them to focus on their creativity. Meeting planners will also leverage technology to gather in depth information about their attendees to find out what their preferences are so they can adjust their strategies. Lastly, event organizers will engage audience with smartphones. This trend I think is very crucial and will make events appealing to attendees who will be able to use app for the conference prior during and after the event allowing them to be connected to all the information and recourses at all times.
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    This article contains information about the expected event trends this year that will possibly increase ROI. The list of expected trends all surrounded the technological advancements that are enhancing event planning. The advancements include the increased use of smartphones to conduct business. This technological increase will also reduce company costs. It is also expected to improve company value. I agree with technology improving company value. Technology is advancing majorly throughout the world. It is also making it easier for companies and consumers to interact. Smartphones, alone, are very popular in today's economy and are a great example of technological advancement. Being that people already use their smartphones to check emails, save event dates and contact other people (whether over the phone or by video), conducting business will be somewhat simple to adapt to. Increasing company technology to reduce costs is a good move. However, the companies should keep in mind that losing one cost will only open the door for another one. When dealing with technology, there are always risks (usually malfunction risks). So, companies should keep in mind that there is a possibility that expenses will incur for the technological maintenance that will be needed to keep the technology operating.
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    The Great Recession has been come to end point; therefore, expected corporate and event spend will begin to rise from 9 to 20 percents in next two years. The author has scooped out 5 major trends that will rapidly increase Return on Investment (ROI) for 2013 and future. 1. Smart Events will take center stage: in 2011, 205 million people attended 1.8 million events cost more than $263 billion in direct spending in the U.S alone. But only 25 percent of organizations see its effective, in 2013 organizations will choose smart event technology to help them operate more effectively 2. Automation will help event planners reduce expenses: Strategic meeting management ( SMM) technology can help event planners adapt to new methods to identify event-related functions and reduce costs. 3. Planners will achieve greater efficiency through solution consolidation: In the future, organizers will lay out their workloads by choosing consolidated solution, saving time and freeing up event planners to focus on making event better and well organized. 4. Event  organizers will engage audiences with smartphones: New all-in one apps will help organizer to provide all the information needed for attendee about the event. 5. Meeting planners will leverage technology to gather in-dept attendee information: focusing on the need of attendee is a crucial part of event planner, to be able to get requirement of attendee in real time will help organizer to adjust their plan, strategies on the fly and increase ROI. Increasing the need for events in 2013 and future requires event planner to be able to get familiarize with new event trend and technology to minimize the cost and maximize the ROI for an organization.
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Global Effects of E-Waste Can Cost You Your Health and the Environment - 0 views

  • Why the global cost of throwing away old electronics is so high  What e-waste bioleaching and bioaccumulation mean for YOUR health How you can help solve the problem with environmentally-friendly electronic waste disposal techniques
  • people discard electronics at the slightest inconvenience
  • According to the EPA, e-waste accounts for 5% of the municipal solid waste stream In 2020, the global amount of e-waste is predicted to exceed 50 million tons  International e-waste levels are expected to grow by 8% per year 
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  • 2. E-waste Disposal & Your Health: A Recipe for Toxic Waste
  • highly toxic elements, including
  • Lead
  • Mercury
  • Cadmium
  • most electronics contain more than just simple ingredients. 
  • CopyDeleteMercuryCopyDeleteCadmiumCopyDeletemost electronics contain more than just simple ingre
  • Barium
  • And fire retardants like Bromine 
  • Unfortunately, if these elements are ingested in high quantities, it can cause a recipe for disaster. 
  • consuming these toxic minerals on a day-to-day basis – one gigabyte at a time.
  • Environmental Effects of E-Waste Bioleaching
  • electronic waste can leach out into the surrounding area and contaminate crops, livestock, and wildlife. 
  • Health Effects of E-Waste: Example of Biomagnification
  • 3. The Best Solution to E-Waste Management
  • easily recycle your old smartphones
  • Reduce environmental destruction caused by mining  Decrease the spread of dangerous e-waste toxins  Produce an economy centered around recycled elements
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ITInvestmentAnalysis_Hospitality.pdf - 0 views

shared by marble_bird on 12 Jul 20 - No Cached
  • This study aims to determine the feasibility of IT investment in hospitality and determine the value and tangible/ intangible benefits from IT implementation.
  • Nowadays hospitality thinks that technology can improve business effectiveness and efficiency. Hospitality in Indonesia, especially Jakarta was competing to provide the best service in terms of information and technology. Moreover, implementation of IT is one of strategies to improve hotel performance
  • Based on previous research, IT implementation at the hotel has been started since 1980s until 1990an, many hotels that invest millions of dollars for information technology about 4.4 million dollars
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  • Gaining competitive advantage [7] such as, IT security investments may stop the competitors to absorb market power. From other studies that point to problems appearing in hospitality to find out if the IT they invested is effective, [8] asserts that many hospitality companies have no procedures to see how effectively their spending on information technology is.
  • Various sources of data that show about IT investment in the hotel, then the problem is the existence of large amount of investment for IT development without understanding IT effectiveness for the hotel [11], the managerial party who difficult to give data about the values and intangible/tangible benefits.
  • According to [14], an IT investment consists of the total life cycle cost of an entire project or project chunk that involves IT, including the post-project operating cost of the system that was implemented. The investment ceases to exist when it is replaced or eliminated for any reason.
  • Evaluating expense or impact of large IT investment may vary from study to study [15]. In order to evaluate IT investment, Information Economics (IE) is a set of calculating tools to measure the benefits and costs of an information technology project.
  • The benefits of IT/IS that organizations use can be viewed by combining Simple ROI analysis and analysis of technology and business domain.
  • This study using Information Economic approach in order to do feasibility assessment that combine technology domain and business domain
  • The data collected includes the financial data of 5-star hotels and IT projects undertaken, as well as the costs for the technology used today. This stage is also done spread the questionnaire online for intangible value analysis of business domain and technology domain
  • The feasibility of IT investment can be known ROI score generated on the economic impact sheet. According to [23], to calculate simple ROI, there are three worksheets, such as: development cost sheet using ratio, ongoing work sheet, and economic impact sheet. The final value of the ROI and the scores of corporate analysis is incorporated into the IE
  • The Scores on the IE Scorecard will show the value and benefits of investment for IT.
  • The huge demand for the Internet makes many hotels present the speed and bandwidth that can satisfy the guests.
  • E-Concierge Service Management. Service to entertain hotel guests and modern travelers is currently working with smartphones in the form of E-Concierge Mobile with technology called Mobile Guest Softphone (MGS).
  • IT Security, the problem that arises when using IT in a company/organization is its security. For companies/organizations and even hotels are also very vulnerable to information that can harm the hotel in case of cyber attack.
  • According to Table 2, Mandarin Oriental Hotel ROI score is 1. This score means that the IT investment is feasible. Above 100% for Simple ROI means that IT implementation give profitability to the hotel and able to invest more in the future
  • Value Linking approach implemented in 5-star hotel, implementation online reservation and e-Concierge management, hotel guests can quickly make room reservations and guest data collection will be better. For e-Concierge the process of entering guests to the room will also be easier
  • This value showed that 5-star hotels in Jakarta have the time and opportunity to invest more in the future. Therefore, it is necessary to focus on future growth and development of existing infrastructure.
  • It can be concluded that IT implementation and IT projects in 5-star hotels in Jakarta are quite useful. E-Concierge, mobile apps and online reservation are most valuable and success investment for 5-star hotel. But, in order to improve the performance of hotel IT, which in terms of security and improve hotel services, need a system improvement in accordance with the hotel program, so it can support the vision and mission of 5-star hotels in Jakarta.
  • The result of financial analysis that is calculated ratio and processed in economic impact sheet obtained simple ROI and can be concluded that in terms of cost, IT investment in 5-star hotels in Jakarta can provide economic benefits for the hotel.
  • The investment quadrant shows that a 5-star hotel has a solid business base, has the time and opportunity to invest in the future. The 5-star hotels in Jakarta also have the time and opportunity to invest more in the future. Therefore, it is necessary to focus on future growth and development of existing infrastructure.
  • This value indicates that IT investment in 5-star hotel in Jakarta is considered economical enough, and quite helpful and useful in supporting hotel business process.
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    This article covers a study performed on various 5-star hotels in Jakarta on the effectiveness and feasibility of IT investments. The study is performed via a questionnaire distributed to hotels in the area with associated data values for analysis. The study finds that IT investment in 5-star hotels in Jakarta is economically feasible and could provide these businesses with competitive advantage and profit.
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Green Technology: Green Technology for Hotels - 1 views

  • In the light of the recent Copenhagen Climate Change Conference, savvy hoteliers are accordingly adopting the latest green gadgets and waste reduction techniques to stay ahead of the game. 
  • Hotel architecture has also undergone something of a transformation and many new green hotel developments are being designed to fit in with the local landscape. Energy reducing technology applied at the build stage can often make significant energy savings by the use of green roofing and building materials and energy reducing technology.
  • bio fuel heating
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  • recycled water
  • ozone
  • in the form of card key switches for electricity and air conditioning, linen cards for re-using towels and sheets and motion sensors for electricity in public areas
  • over recent years are installing energy efficient fixtures and fittings for bathroom taps, shower heads and sanitary ware.
  • Of course green measures don’t have to cost the earth.
  • Further cost effective measures can be applied when it comes to guest activities
  • So even if you’re operating on a much smaller scale than the big chains, it’s worth adopting a green technology policy to suit your budget.
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    In this article it discussed the main green technologies used for hotel chains and independent hotel owners. In a bid to reduce carbon emissions ahead of possible future legislation, many hotels are adopting strategies to comply with stringent energy guidelines. Large hotel chais are making sure they go extra miles to ensure their green credentials are noticed. Green consultants and architects are employed and eco-friendly strategy for sustainable technologies are rolled out at the entire hotel groups.  Hotel architecture transform to more new green hotel developments which more fit in  with the local landscape as well as energy reducing technology apply for the roofing and building materials. Bio fuel heating replace for diesel and recycled water being used to irrigate hotel grounds. Some hotels are using ozone instead of chlorine in the pools. Other green energy management systems has become increasingly common. Green gadgets are proving a cost effective choice and can also reduce the impact of heavy guest usage on resources.Many Chins are minimizing waste by avoiding over-paced products and asking to deliver minimal wrapping.  Further cost effective measures can be applied to guest activities. They promote local restaurants and attractions within walking distance or only a short care journey away. Bicycles are offered for guests or endorse local tour firms which save on multiple car journeys.  Eco-friendly measures and green technology as part of hotel's general philosophy are well accepted. It also helps to ensure future goodwill and increase occupancy rates. It worth adopting a green technology policy to suit a hotel budget.
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    Through the article, I found that more and more companies and customers concern about green technology and it has became a heated issue for hotel chains and independent hotel owners. Then why do we need green technology in hotel industry? The answers varies: the general one could be that we need a green world and we should reduce the burden of our environment; for customers, I think we should try to protect the place that provides us beautiful view and nice mood and to make it more comfortable to live in; for hoteliers, building and operating hotels means more saving on energy, more profit,and higher reputation. Even through we have different points of view, we can work on the same theme. Then the problem came in: how to build and operate a green hotel. The author of this article gave me some ideas and I am sure green technology can be everywhere. For instance, large hotel chains can employ green consultants and architect and even launch test sites where they can assess the effectiveness of their green strategy. Professional architects can customize their design to fit the local landscape. From the beginning we can have the green roofing and building materials which can benefit us a lot later. The facilities and operation system can be energy saving by focusing on every detail such as the recycled water and bio fuel heating.  Besides in room technology can be green too. Hoteliers can also try to plan some actives that are environmental friendly for their guests.  Green technology can be applied to every step of building and operating hotels.It is meaningful for hoteliers to focus on the green theme. 
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How Cloud-based Hotel Software is Changing the Industry - 8 views

  • Couple that with the fact that in the next two to three years hoteliers are expected to invest seven to eight percent more on cloud technology
  • Additionally, increased accessibility, greater profitability, and user-friendly dashboards make cloud-based software enticing for hoteliers
  • For starters, cloud-based hotel software has the ability to host a property management system (PMS) from a remote location, allowing hoteliers to access their property data from anywhere in the world with an internet connection. This feature is unique to cloud-based software and eliminates the need for hoteliers to be physically present at their property to be able to check in on daily management operations.
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  • Cloud-based hotel software has been shown to boost productivity, efficiency, and cost-effectiveness
  • Additionally, through the centralization of operations, hoteliers can eliminate the need for on-premise servers at each property
  • In fact, the hotel group, Triple C Hotels and Resorts, reported a 60% savings on software costs when they switched to Cloudbeds’ cloud-based hospitality software
  • For example, Cloudbeds hospitality software implements periodic auto-logoff features that require users to re-enter their password, two-factor authentication for an added level of user verification, and automatic removal of guest credit card data after 14 days
  • The high-level security standards followed by cloud-based hotel software is due in part to its rigid compliance with PCI requirements.
  • Unlike locally installed software, one of the more attractive elements of using a cloud-based hotel software system is the ability to adapt, grow, and integrate with future trends
  • Unlike conventional hotel software models that require hoteliers to purchase licenses and hardware, cloud-based hotel software is sold as a service that enables clients to add on as many or as few tools and features as needed.
  • In fact, a study by Frost and Sullivan showed that businesses can cut IT costs in half by implementing cloud-based computing solutions to customer support.
  • ability to host a property management system (PMS) from a remote location, allowing hoteliers to access property data from anywhere in the world with an internet connection. This feature is unique to cloud-based software and eliminates the need for hoteliers to be physically present at their property to be able to check in on daily management operations.
  • Eliminate the need for manual data sharing and processing
  • Give staff more mobility and accessibility around the property
  • next two to three years hoteliers are expected to invest 7-8% more on cloud technology
    • cleon087
       
      This could be a determination if a hotel succeeds. It is important to not lag and instead adapt to the times.
  • an spend more time attending to guests
  • ransitioning to a cloud-based hotel software solution can seem like a daunting task at first
    • cleon087
       
      Not all bosses are even comfortable with technology to begin with so it would be difficult for them to spend the money to transition.
  • Accelerate hotel check-in / out
    • cleon087
       
      People value fast check in, especially someone that came to the hotel on a business trip and just wants to get to their room.
  • Eliminate the need for manual data sharing and processing
    • cleon087
       
      This saves a lot of time because you wont have to manually record data.
  • customizable
  • In an industry that is always changing, this kind of flexibility is priceless.
  • across multiple properties simultaneously
  • faster for operations, online booking and customer service.  
  • frequent security updates t
  • Cyber attacks and tighter regulations on privacy policies have made the need to protect guest information more important than ever. This topic is a main concern for those considering switching to a cloud-based PMS system since data servers are hosted off premises.
  •  
    Cloud-based hotel software is able to host a property management system from a remote location which therefore allows hotel staff to access data from wherever they are in the world. It is showing positive signs of increased efficiency and overall cost-effectiveness.
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  •  
    Cloud-based software is the future of the entire hospitality industry. The benefits of having this software heavily outweigh the cons. It would allow employees to better assist guests with check-in/out processes and it would also give them increased mobility throughout the system, accelerating the services we can offer to our guests. In addition, cloud-based systems allow for better data storage, giving us the tools we need to be prepared for returning guests and their accomodations.
  •  
    Providing the best customer service is the goal of any hotel. It is what attracts your guests to return and suggest your hotel to others. Imagine a software that eliminates the need for hoteliers to be physically present to check on daily management operations or even automate mundane daily tasks, allowing staff to spend more time attending to guests and improving the customer service experience. This software is known as cloud-based hotel software. This software is not sold as a product; it is sold as a service that allows hoteliers to add on as many or few features as needed, making it completely customizable. Cloud-based software is hosted by a vendor's server and gives hoteliers a scalable system that is flexible and easily updated across multiple properties simultaneously. A great key feature to this software is that the system is able to adapt, grow, and integrate with future trends. Flexibility is so important in this generation because new technologies are constantly being innovated and staying up with trends is a great way to satisfy your guests. Cloud-based software has shown to boost productivity, efficiency, and cost-effectiveness. What more could you ask for?
  •  
    The cloud based hotel software is a great addition to he hospitality industry because it gives the hoteliers a chance to be flexible with their stay. It gives the staff member a more relief on updates of property housekeeping status. Cloud based technology gives advantages of moreover frequent updates and enhancements for hoteliers inquiring.
  •  
    This article highlights the benefits of switching to Cloud-based hotel software. One of the highlights is the reduction in cost, by switching it allows employees to focus more on service then repetitive tasks. This is also an attractive deal for hoteliers because they're allowed to check on important data from their house. This software makes it more efficient and soon all hoteliers will have to invest in a innovative software.
  •  
    A general trend is that hoteliers are considering to use cloud-based systems more. Data have proved that hoteliers will invest more in cloud technology. Cloud-based hotel software can provide its users with many benefits like cost-efficiency, increased accessibility, and user-friendly dashboards. Furthermore, it makes remote/offsite information sharing and real-time offsite management possible. With a cloud-based system, staff can spend more time on guests and improving service. For security issues, cloud-based systems upgrades often and therefore reduce the risk of being hacked. Cloud-based systems are also enough flexible to meet the future needs of users. In sum, cloud-based technologies can help the hospitality businesses to deal with the changes better.
  •  
    Hotels are beginning to transition to cloud-based software because they are realizing the great impact it has caused on their business. The article mentioned, "in the next two to three years hoteliers are expected to invest 7-8% on cloud technology". This percentage exhibits how hotels are going to be ran in the future. Cloud-based software has brought positive impact to a hotel business such as "increased accessibility, greater profitability, and user-friendly dashboards". All of these benefits have caused hotels to run their business smoothly bringing back satisfied guests. This software allows check ins/out to be more quick and gives easy access to areas in the hotel for employees. Another gain received by using this software is that its cost-effective. It has been disclosed that a hotel has saved "60% on software costs". Using this software has saved a hotel a lot of money that can be used to satisfied guest more. Security on data is more secured using cloud-based software because the vendors take it seriously making it harder for hackers to retrieve information. Some hotels may halt to install new technology such as cloud-based software but with all the benefits it has given to other hotels, this is going to be the future for the hospitality industry.
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What is Hotel PMS? | Oracle - 2 views

  • Traditionally, a hotel property management system (PMS) was defined as a platform that enabled a hotel or group of hotels to manage front-office capabilities, such as booking reservations, guest check-in/check-out, room assignment, managing room rates, and billing
  • Traditionally, a hotel property management system (PMS) was defined as a platform that enabled a hotel or group of hotels to manage front-office capabilities, such as booking reservations, guest check-in/check-out, room assignment, managing room rates, and billing.
  • Hotel PMS is now a critical business operations system that enables hoteliers to deliver a seamless guest experience. Hotel PMS now integrates to other onsite services that impact the guest's complete experience, including: Food and beverage operations Housekeeping and maintenance management Sales and catering execution for group bookings and event management Revenue management Distribution across multiple channels Spa management
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  • Faster innovation With cloud-based hotel PMS, hotels can bring new properties online more quickly. Each new release brings new capabilities to help deliver great guest experiences, improve operating efficiency, and increase employee productivity. Lower IT complexity and costs With cloud-based hotel PMS, hotels can lower upfront capital expenditure on software and hardware. By going above-property, hotels can also reduce IT complexity and IT costs. Increase in RevPAR and ADR With cloud-based hotel PMS, hotels can effectively manage rates and allocation of rooms to various distribution channels, helping to maximize occupancy, rates, and revenue. Enhanced customer lifetime value With cloud-based hotel PMS, hotels get a single customer master with comprehensive guest profiles that allow them to personalize and differentiate guest experiences.
  • Until recently, hotel PMS solutions were often managed on premises. On-premises solutions include hardware that can take up a lot of space. Resources were needed to manage the systems and software updates, upgrades, and patches needed to be scheduled and installed manually by onsite staff. Cloud-based, mobile-enabled hotel PMS platforms offer hotels an innovative way to engage with guests while enabling hotels to reduce IT costs and simplify their infrastructure.
  • ncrease housekeeping efficiency with instant updates on housekeeping mobile devices when customers check out, freeing up rooms for cleaning
  • is now a critical business operations system
  • that replaced time-intensive, paper and spreadsheet-heavy processes.
  • seamless guest experience.
  • Enhanced customer lifetime value.
  • Hoteliers are challenged with providing a personalized guest experience
  • olutions help hoteliers deliver the experience guests want, while efficiently managing their business.
  • Connect operations and financial processes by leveraging prebuilt integrations
  • Increase room occupancy and ADR through real-time rate
  • ster innovation.
  • Lower IT complexity and costs.
  • aditionally, a hotel property management system was defined as a platform that enabled a hotel or group of hotels to manage front-office capabilities, such as booking reservations, guest check-in/check-out, room assignment, managing room rates, and billing.
  • rease in RevPAR and ADR.
  • OPERA Cloud hotel property management system offers hoteliers capabilities to enhance operating efficiency and deliver exceptional guest experiences. The platform integrates emerging technologies with ease, accelerating innovation to meet ever-changing demands. Hotel PMS Defined
    • sbaut010
       
      Opera, a traditional PMS provider has has invested in cloud computing.
  • With cloud-based hotel PMS, hotels can lower upfront capital expenditure on software and hardware. By going above-property, hotels can also reduce IT complexity and IT costs.
  • With cloud-based hotel PMS, hotels can bring new properties online more quickly. Each new release brings new capabilities to help deliver great guest experiences, improve operating efficiency, and increase employee productivity.
  • With cloud-based hotel PMS, hotels get a single customer master with comprehensive guest profiles that allow them to personalize and differentiate guest experiences.
  • The benefits of cloud-based hotel PMS solutions include:
  • With cloud-based hotel PMS, hotels can effectively manage rates and allocation of rooms to various distribution channels, helping to maximize occupancy, rates,
  • r
  • Hotel PMS now integrates to other onsite services that impact the guest's complete experience, including:
  • T
  • OPERA Cloud hotel property management system offers hoteliers capabilities to enhance operating efficiency and deliver exceptional guest experiences. The platform integrates emerging technologies with ease, accelerating innovation to meet ever-changing demands.
  • Provide anytime, anywhere service to your guests using a mobile-enabled cloud-based hotel PMS.
  • Centralize and secure customer data and improve the quality and accuracy of guest profiles with reporting and analytics.
  • Empower managers to improve ADR with extensive options for setting rates and advanced rate-management features for manual and semiautomated revenue management.
  • With a cloud hotel PMS, hotels get a single customer master with comprehensive guest profiles that allow them to personalize and differentiate guest experiences.
    • nixalexa
       
      PMS is Hotel Property Management Systems to help operate the day-to-day tasks in the hospitality industry, PMS has assisted the process with guests check in and checkout, assistance with assigning rooms, managing room rates and for billing guests, this article also explains how PMS has removed the unnecessary use of paper for these processes as well, which is environmentally friendly! When a guest leaves their room, PMS systems help inform housekeeping that there is an empty room that now needs to be cleaned for the next guest. The article by Oracle also mentions "mobile-enabled cloud-based hotel PMS" which tells the reader that internet is required to function the PMS properly and efficiently. PMS also assists hotels with keeping customer data in their systems so that managers within the property can keep track of guest spending, room rates, guests per night, week or month and help improve how accurate their information is instead of having to keep track of all of this data manually. When speaking of the cloud-based PMS systems the article also states that this helps customers keep track of their own information with a specific company. Like if a customer stays at Marriott hotels, with the Marriott app they will be able to keep track of their stays and reservations they have made in the past as well as existing reservations.
  •  
    Property management systems (PMS) were originally only for front desk needs like booking reservations, checking guest in and out, charging accounts, and managing room assignments. The newer PMS systems have enhanced the check in and check out process, maintenance and housekeeping management, and accounts receivable management. The check in and check out process has been enhanced by the newer cloud based PMS systems by giving the front desk the ability to provide service anywhere and anytime. It is more accessible and can update room statuses in real time. As housekeeping cleans rooms the room statuses are updated through their mobile cleaning device into the PMS system. Also, the PMS system allows the front desk to communicate with the maintenance and housekeeping staff for last minute guest request and complaints. The cloud based PMS system also allows the front desk to have access to revenue management. This way the front desk can have access to accounts receivable and update it as payments come in from previous guest. This enables faster and more accurate billing for guest. As technology advances it is important for the hospitality industry to stay updated so that guest and employees needs are met. Keeping up with the technological trends allows companies to remain competitive.
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  •  
    MS technology changed a lot in the hospitality industry. A hotel property management system is a platform that enabled a hotel or group of hotels to manage front-office capabilities, such as booking reservations, guest check-in/check-out, room assignment, managing room rates, and billing. Hotel PMS now integrates to other onsite services that impact the guest's complete experience. Hotel staff provides a guest experience when operating an effective hotel business.PMS can help hotel staff to manage information more efficiently. hotel PMS can also let hotel employees gain insights into guest behavior and preferences, improving guest satisfaction and enhancing the quality of the guest experience. PMS will develop faster than now and implement their system more efficient. When customers book a hotel room through website hotel staff can know it immediately. It saves time and saves labor cost. Hotel staff doesn't need to write down the information now.
  •  
    A hotel PMS is often defined as the software used to manage bookings, room rates, check-in/check-out times, and much more. However, through the years, hotels' PMS has evolved to better allow for a seamless guest experience. For example, with an advanced PMS, front desk is capable of directly notifying housekeeping employees what rooms need what service and any specifications they might have. In addition, PMS has evolved to be a cloud-based software. This means that hotels can keep up to date with the newest version of the PMS, they lower IT costs, they can more effectively influence room rates and better manage expenses along with income, and they allow them to keep track of all guests and their specific requests to keep the experience perfectly personalized for them each time they come to visit.
  •  
    This articles talks about how the PMS programs are being redefined by new technologies that not only enhance the productivity of the hotel it self but has millions of positive effects, event towards a more ecological and eco friendly environment.
  •  
    This article first introduces the definition of PMS. Traditionally, PMS was defined as a platform that enabled a hotel or group of hotels to manage front-office capabilities. But with the development of science and technology, the function of PMS has been extended. Hotels can get many benefits from PMS, such as improving room management efficiency, more convenient management of customer data, and so on. This article also introduces the advantages of cloud-based PMS over traditional PMS. Such as faster updates, avoiding excessive costs in the IT department. Cloud-based PMS may be an important development trend for PMS.
  •  
    Hotel PMS is a critical business operations system which enables a seamless guest experience. PMS is not just limited to in house; cloud base PMS provides the same benefits with more features.
  •  
    Hotel PMS is extremely important when it comes to hotel management. It provides a seamless experience for not only guests but employees. It provides easier guest check in and out, data that includes accounts receivable, and also helps with maintenance and housekeeping. PMS systems are cloud based and is expensive but will be worth it over time.
  •  
    We look at how the software Oracle is beneficial to a Hotel's PMS system. This software is the middle man between the customer and proving service
  •  
    This article tell us what is PMS and what benefits it can brings to the hotels operation. Automating daily operations and administrative tasks is an important part of achieving customer satisfaction as it helps provide reliable and quality service time after time. A hotel is a complex system that encompasses the activities of many departments, and every operation must be tracked
  •  
    More than a "platform that enabled a hotel or group of hotels to manage front-office capabilities", modern PMS is "a critical business operations system that enables hoteliers to deliver a seamless guest experience" by integrating many other systems. PMS offers many kinds of benefits to hoteliers, including improving housekeeping services and revenue management. The deployment of PMS is also a consideration. While most PMS systems were on-premise, there do have cloud-based ones that reduces cost in an innovative way. It also helps in enhancing customer lifetime value and increase RevPAR and ADR.
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How Travel and Tourism Brands Can Leverage Social Media to Attract New Customers - 0 views

  • Social media is one of the most effective ways to attract new customers for any brand, but the travel and tourism industry can leverage it a bit differently.
  • When consumers look for information regarding traveling, hotels, resorts, restaurants, local activities and more, they turn to the internet, specifically social media.
  • The best part is the return because social-media marketing can drive the healthiest ROI out of all your online marketing campaigns when executed correctly.
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  • Social media provides an opportunity to showcase a brand’s personality,
  • starting a blog for your business
  • complement your search-engine-optimization strategy when you apply keyword research to new blog topics. 
  • Run paid Facebook and Instagram ads
  •  
    Social media is an incredibly effective way to attract new business. It's cost effective and easy. Your can use apps like tiktok and instagram that are very picture/video driven to showcase your business, but also blog posts can be great to boost your SEO.
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Hotel robotics thriving in 2020 | By Bob Rauch and Sarah Andersen - 0 views

  • When looking at productivity, hotels are using robotics not to supplant jobs, but rather to make them more effective and efficient.
  • . From automated vacuums to virus-killing robots, these cutting-edge technologies are bridging the efficiency gap between humans and robots.
  • "Hubert" the room-service butler provides a better guest experience by taking on tedious tasks like in-room deliveries, which frees our staff to focus on the more complex needs of the guest.
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  • Now restaurants can use QR codes as a menu, thus avoiding the printing of menus. At the same time, guests can use their own devices for the entire experience.
  • Operators will see an increase in profitability, healthier staff and higher guest satisfaction.
  • hotels are using robotics not to supplant jobs, but rather to make them more effective and efficient.
  • Robots are now making contactless deliveries directly to guestrooms.
  • These technologies are designed to support the natural evolution of the hospitality sector and are functional in each department, from housekeeping to revenue management.
  • job as hoteliers to meet this growing demand.
  • Housekeeping
  • Front desk
  • Technology is transforming the hotel industry by leveraging the power of robotics and artificial intelligence
  • People appreciate the convenience and enjoy the novelty of seeing a robot deliver their snacks and amenities. An added plus: Snack sales have seen a strong surge.
  • Food and beverage
  • Guests (millennials in particular) want to view, order and pay for hotel guest services from their own device. To meet this growing demand, hotels are using cloud-based mobile ordering solutions designed specifically for hotel guest services. O
  • combination of food costs, labor costs and overhead have made profit margins razor thin. 2020, thanks to the virus, has exacerbated this challeng
  • Automated systems are beginning to deliver unprecedented value to hotel operators and guests.
  • Robots and AI are holding costs in check while improving quality and consistency.
  •  
    This article illustrate how robotics help the oeprations of housekeeping, front desk and F&B in hotels during the pandemic. The examples demontrate that the technology of robotics improves guest experience, health and efficiency.
  •  
    Hotels are using robots more and more. They find that robots are able to to the job more effectively and efficiently. We see this in housekeeping with automated vacuums and virus-killing robots, in room service deliveries, etc
  •  
    Robotics is the new future, they are transforming the Hotel Industry with all this new technology that not only will be better for the business, but for the costumers will be and extraordinary experiences. This articles talks about that the robots are not here to replace jobs, they are here to make their jobs more effective and efficient. Guest wants"personalization and information at the touch of a button "so business have to meet the demand of the customer,
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What is RFID Technology? (+Use Cases in the Hotel Industry) - 2 views

  • It’s no surprise that hospitality businesses want to take advantage of RFID technology too, especially when it offers speed, security, and a high-tech touch.
  • Seeing an opportunity to meet all of these objectives, Coachella Valley Music & Arts Festival rolled out an RFID wristband solution that allows faster entry into the festival and eliminates the risk of counterfeiting.
    • jblan183
       
      Coachella took the RFID wristband one step further than smart cards by placing the chips on wristbands, issuing RFID chips with unique identifiers to festival-goers. Instead of security scrutinizing every paper ticket upon entry, attendees simply scan their wristbands at RFID readers at the festival entrances to gain access, allowing them to get to their favorite stages faster.
  • One of the most popular use cases for RFID technology is guestroom entry. Compared to a traditional keycard, RFID-equipped cards offer hoteliers more control over security. Front desk staff can activate and deactivate cards remotely and review logs to see where and when a card was used.
    • jblan183
       
      Con: Keeping them near phones, wallets, or purses will demagnetize the cards, especially inconvenient should a hotel not have a complimentary card holder.
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  • If guests have RFID-enabled keycard that contain payment information or room-charge information, guests can simply pay with their keycard
  • Besides granting entry to guestrooms, hoteliers can also use RFID technology to control access to amenities, parking, event spaces, and more
  • RFID tags on minibar items can alert hotel staff to low stock rather than tasking housekeeping staff with monitoring stock levels.
  • Most hoteliers have a line item in their budget to account for replacement of stolen items like pillows, hair dryers, and dishes. RFID chips on these frequent “souvenirs” can tell hotel staff when an item has left the building and give them the opportunity to recover the stolen item.
  • An RFID system is simply a cost- effective technology that uses radio waves to send a signal from a chip to a receiver.  RFID stands for radio-frequency identification, and this type of wireless technology involves two parts: a tag and a receiver.
  • Tags can be either passive (no battery, activated by the receiver) or active RFID tags (battery-power source, emits a signal that the receiver picks up).
  • RFID is a key component for IOT (internet of things) connectivity.
  • The tag contains a microchip with a unique code, and the receiver contains components to process the signal transmitted by the tag.
  • There are different types of RFID tags writes the RFID journal, "In general, low-frequency and high-frequency range tags are read from within three feet (1 meter) and UHF RFID tags (ultra-high frequency) are read from 10 to 20 feet. Readers with phased array antennas can increase the read range of semi-passive RFID tags to 60 feet or more."  Read range can also vary depending on environmental factors that effect the strength of radio signals.
  • its popularity has skyrocketed in recent years as the technology became cheaper and more applications were developed.
  • RFID wristbands at Coachella
  • Paper tickets for Disneyland are a thing of the past thanks to the RFID-powered “MagicBand” system that Disney rolled out in 2013.
  • Besides pure functionality, Disney also turned the MagicBand into a marketing vehicle; Disney fans can purchase MagicBands in their favorite color or emblazoned with their favorite animated character.
  •  Hotel and travel businesses usually begin by leveraging technologies like RFID for access control systems and asset tracking.  Due to the pandemic, contactless guest journeys have increased uptake of RFID, Bluetooth and NFC (nearfield communication) technology.
  • Festival-goers are issued wristbands embedded with RFID chips that each have a unique identifier, meaning that it’s essentially impossible to copy them. Instead of security staff scrutinizing every paper ticket upon entry, attendees simply scan their wristbands at RFID readers at the festival entrances to gain nearly instantaneous access.
  • Due to its relatively low cost, ease of use, and potential for operational efficiency, RFID technology can be an attractive solution for hoteliers looking to elevate their guest experience.
  • Door locks
  • RFID cards can also be more cost-effective in the long term as they don't get demagnetized.
    • earagon22
       
      My property uses RFID tech for room keys and it is so convenient as the wristbands don't get demagnetized when placed by phones or credit cards.
  • Controlled amenity access:
  • On-site payments
  • Outlets like restaurants, bars, and spas can use RFID technology to streamline the payment process.
  • Inventory management
  • Theft prevention
  •  
    Radio Frequency Identification or RFID continues to appeal to leaders in the hospitality industry as it allows for so many opportunities. RFID is a cost-effective technology. It utilizes radio waves to send signals from a chip to a receiver somewhere. Due to the COVID-19 pandemic, RFID technology usage has increased because of the consumers' desire to have contactless options. This article provides quite a few great examples of RFID technology in the industry. It mentions Disney and Coachella as they have switched to using RFID wristbands. Hotels, as mentioned in this article, can use RFID technology for a multitude of things. Some examples include: for door locks, on-site payments, controlled amenity access, inventory management, and theft prevention.
  •  
    The RFID is a very interesting and powerful system. Many industries have been using such system for a long period of time. In the aviation industry, the RFID helps to track and sort checked baggage at the airport by reading several inlays at one. Airlines that use such system has a higher customer satisfaction rate.
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Hotel Industry Trend: Mobile Proximity Marketing Gives Hoteliers and Their Advertisers ... - 1 views

  • ction via the guests' mobile devices-only now, it won't be by dialing a number or sending a text message.
  • intera
  • Proximity marketing is one of the most effective advertising tools to become available for hoteliers
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    • Henrique Rodrigues
       
      The following article analyzes the relationship of mobile proximity marketing in the hotel industry and how it is very innovative in shaping different ways to interact with hotel guests and to drive revenues. Many things have changed in the last 10 years in the advertising and marketing industry as mobile devices became more of a pocket computer. Different technologies have been developed to use the full interaction possible with the customers and marketing had to be quick to make its own changes. The inception of proximity marketing allow the companies to be more effective and develop an interactive engagement. By changing the methods of communication, marketing can deliver and offer more information than it could ever be done before. One of the main ideas behind is to entice the customers and offer them exclusivity, giving the guests what they want. In exchange, hotels get to retain more loyal customers and also gain data and statistics that will help the hotel to stay relevant at all times. At the end of the day, the main goal is increasing customer engagement, exclusivity and interaction. So far it has been working just fine.
  • hoteliers can also measure the response of their advertisements, and advertising messages can be tailored based on the hotel or advertising partner's needs in real-time
  • this interactive marketing engagement is the marriage of digital and mobile marketing used to deliver content to guests' mobile devices in a contextually relevant environment
  • The messages are automatically delivered to the guest's cell phone whenever they approach a certain distance (from 3 to 300 feet) of the TV in their room, or any digital signage in the hotel property,
  • Proximity marketing has tremendous revenue-producing potential, allowing hotels to deepen their connection with guests, encourage more loyalty and greatly improve the customer experience:
  • new opportunity for hoteliers to increase revenues by advertising to a captive audience that craves information and interaction
  • it is clear that the future of hotel marketing is ready to evolve
  • offering hotels and advertisers increased customer engagement, interaction and exclusivity. B
  • y adding proximity marketing into the mix, hoteliers can encourage guests to react to an advertisement immediately, create repeat business, and in turn generate larger ROI for hotel advertisers.
  • allows digital signs to 'talk and interact' with nearby mobile devices, providing mobile users with information and incentives at exactly the time they need them
  • Proximity marketing provides a tool to reach guests beyond just traditional advertising campaigns by adding to existing digital signage and television advertising
  • As hoteliers search for new marketing tools to increase interaction with their guests, and advertisers switch budgets from traditional advertising to newer, more interactive "new media",
  • an exclusive offer, rich media, loyalty promotions and incentives and a great deal more.
  • Proximity marketing offers hoteliers capabilities that traditional advertising never could alone, which is why it is such an effective marketing for hoteliers.
  • Two of the fastest-growing marketing channels today are mobile devices
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    This article discusses proximity marketing within the hospitality industry. Proximity marketing is a growing useful tool. Hotels are among those utilizing proximity marketing. As noted in the article and highlighted in yellow, proximity marketing allows the hotel to reach there guest after they check in. Following check in your phone can be used as increased access to the hotel. Proximity marketing is an enhancement which leads to increased innovation. Per the article proximity marketing is one of the most effective advertising tools to become available for hotels. Through proximity marketing messages are transferred to the guest cell phone. The cell phone access has the ability to lead to increased revenue. The hotel and guest can interact in new ways. This form of marketing caters to guest engagement, provides a new method of communication and allows for guests to receive information. Proximity Marketing is an innovative tool that I believe will continue and grow as the years continue.
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    This article serves to illustrate the effectiveness of proximity marketing as it is a way for businesses to carefully curate their messages based on customer interactions and in turn increase revenues through specifically targeted advertising campaigns. This digital marketing technique is designed to boost customer engagement and interaction and will enable the company to gain valuable insights to customer behavior.
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    Discussed are the uses of proximity marketing for the hotel industry. The ability to reach guests while on property and informing them of the services that are available as well offering special pricing and other incentives for returning to the property are all useful tools.
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    MUST READ! This is a powerful summary of proximity marketing - and how it applies specifically to hotels. The article is rich in statistical data on how many guests use their cell phones, have a cell phone and what the opportunities are for a hotel to use this data. Interesting stat - 98% of guests turn on their TV within 5 minutes of entering their room. What a captive way to reach out to your guests!
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    Proximity marketing allows hoteliers to reach their guest in a more innovative way. When entering a hotel lobby or bar, a push notification can be sent to them advertising the brand. It can also be done in the hotel room via their TV. With an increase in cellphone usage, 91% of Americans will be easily reached electronically.
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    Mobile proximity marketing in my opinion will continue more vigorously in the future . This is a captive audience for the hotel to connect with its guests to upsell , inform , drive business to the brand and its affiliates as well as a great tool for guest retention . Undoubtedly , the cell phone has replaced Ipads and computers in the movement for vacation guests for example . A guest would usually not take their laptops to the pool area but will more often than not , take their cell phone. A popup Ad while walking by the boutique or an outlet can stir emotions to visit or purchase that was never planned.
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    This article discusses how, using proximity marketing and hotels can deliver relevant content to guests' mobile devices at moments of maximum influence, in a contextually relevant environment. With proximity marketing, hotels can advertise to a captive audience without leaving their property or hotel rooms. Messages can be tailored according to the hotel or advertising partner's needs in real-time.
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Big data and analytics in tourism and hospitality: opportunities and risks - ProQuest - 0 views

  • The purpose of this paper is to examine and provide insights into one of the most influential technologies impacting the tourism and hospitality industry over the next five years, i.e. big data and analytics. It reflects on both opportunities and risks that such technological advances create for both consumers and tourism organisations, highlighting the importance of data governance and processes for effective and ethical data management in both tourism and hospitality
  • This paper identifies and examines key opportunities and risks posed by the rising technological trend of big data and analytics in tourism and hospitality. While big data is generally regarded as beneficial to tourism and hospitality organisations, there are extensively held ethical, privacy and security concerns about it. Therefore, the paper is making the case for more research on data governance and data ethics in tourism and hospitality and posits that to successfully use data for competitive advantage, tourism and hospitality organisations need to solely expand compliance-based data governance frameworks to frameworks that include more effective privacy and ethics data solutions.
  • Technology (and its rapid development) is one of the key megatrends and driving forces that are seen to shape the future of tourism (Yeoman, 2012, 2018; Yeoman and McMahon-Beattie, 2018) via changes that will impact the way tourism and hospitality providers interact with travellers.
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  • A recent business report on key megatrends and market disruptors suggests that technology and new ways of engaging and interacting with customers are fuelling the rate of disruption as currently businesses are able to reach new customers in new ways and can reinvent customer engagement around service and convenience (Boumphrey, 2019).
  • One of the most important uses of data is to improve personalisation, travel companies using the information they gather to make specific adjustments to their offerings.
  • Currently, considerable amount of structured and unstructured data are produced globally (Nunan and Di Domenico, 2013; Verdino, 2013), a so-called “digital exhaust” (Wang, 2013; Barocas and Nissenbaum, 2014) that is passively generated by users of products and services using mobile devices (Shilton, 2009), an abundance of publicly available data shared on social networking platforms (Nov et al., 2010) and customer data and information purposely collected by tourism organisations’ booking systems or customer relations management (CRM) systems
  • This abundance of data and the act of processing data on a large scale has led to the concept of “Big Data,” which Mayer-Schönberger and Cukier (2013) define as “things one can do at a large scale that cannot be done at a smaller one, to extract new insights or create new forms of value, in ways that change markets, organisations, the relationship between citizens and governments, and more” (p. 6
  • ndeed, one of the latest Euromonitor International travel industry reports confirms that big data and analytics is expected to be the most influential technology impacting the industry in the next five years (Bremmer, 2019), followed by artificial intelligence and the Internet of Things.
  • The use of data is viewed as a disruptive innovation in the tourism and hospitality industry, although it allows organisations in the industry to facilitate personalisation, offer convenience, save costs and overall gain competitive advantage (Evans, 2020).
  • These technological advances provide significant opportunities for businesses to harness the wealth of data to support their activities and gain competitive advantage. The efficient uses of data and analytics drive process and cost efficiencies and strategy and change (MicroStrategy, 2018).
  • In particular, in the tourism and hospitality sector, the effective use of big data is associated with revenue management (e.g. using and combining internal data, such as occupancy rates and current bookings, with external data such as information about local events, school holidays and flight information to forecast demand and maximise revenues); market research and strategic marketing purposes (e.g. identifying customer trends to best cater marketing opportunities); customer experience and reputation management (e.g. social media conversations and online reviews, service usage data and internal feedback via customer surveys). A good example of an organisation that successfully uses big data to gain competitive advantage is AirBnB (Evans, 2020; Guttentag, 2019).
  • These concerns have been intensified by recent global cyber-attacks and more specifically by significant data breaches in a wide range of industries and sectors, including the tourism and hospitality industry (Armerding, 2018; PwC, 2016, 2017). The hospitality industry is now in the media spotlight because of high profile breaches (PwC, 2016, 2017).
  • One of the biggest data breaches of the 21st century has affected one of the largest hospitality companies, Marriott International. Starting in 2014, the data breach occurred on systems supporting Starwood hotel brands, which were acquired by Marriott in 2016 and affected ∼500 million customers worldwide, with the breach only being discovered in September 2018. Data and information on names, contact information, passport numbers, travel information and other personal information were compromised, and information on credit card numbers and expiration dates of more than 100 million customers was stolen (Armerding, 2018).
  • Indeed, the 2018 Global State of Enterprise Analytics survey found that globally 49 per cent of companies surveyed believed that the primary challenges organisations most commonly face are data privacy and security concerns (MicroStrategy, 2018). Similarly, another recent industry report shows that over 40 per cent of tourism industry professionals claimed that data privacy and cybersecurity are one of the most influential factors impacting digital commerce in this sector (Bremmer, 2019).
  • Not surprisingly, privacy is now the top data issue and concern for organisations
  • When selecting analytics solutions, tourism and hospitality organisations are required to address the growing concerns around privacy and security of customer data by putting in place well-designed data governance frameworks capable of providing quality data and be able to provide effective frameworks of data security and protection for all stakeholders
  • Potential frameworks for ethical data management and digital privacy specific to tourism and hospitality would need to identify, in addition to the protections afforded under the recent General Data Protection Regulation (GDPR) (ICO, 2018), how data is collected, what it is used for and who has access to it and why
  • Big data and analytics are playing a crucial role in digital transformation efforts of organisations in general and in the tourism and hospitality industry, thus driving greater effectiveness and efficiency and the strategy to define new business models and bring about successful change (Evans, 2020; MicroStrategy, 2018)
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    This was about the risks in the hospitality and tourism industry when it comes to big data and analytics. Big data is so important in the hospitality industry because it's how companies know who to cater to and with what and how. In addition to the importance of big data, there are risks that come with it. A few risks are data leaks, hackers, etc. Companies invest money in their systems so these things are avoided.
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Revitalized E-mail Marketing Campaign Boosts Event Biz for Hotel | Case Studies | | Hos... - 0 views

  • The Hutton Hotel is a relatively new, boutique style hotel in the Nashville
  • In order to raise the awareness of The Hutton Hotel to event/meeting planners, quarterly email blasts with photos of thespace and info were deployed, but in order to attract new clientele and gain attention of current clients, something dramatically different was needed.
  • The campaign has helped to raise awareness for the hotel, and some current hotel guests have even stated that they had not been cognizant of the event space until seeing the video e-mail.
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  • Spectrio is an all-inclusive audio/video/digital marketing company that was able to work with The Hutton Hotel to create a video email that could go out to the blast list, with the hope that this unique promotional medium would show the hotel to clients without them ever having to visit the property.
  • Working with Spectrio, The Hutton Hotel utilized a mixture of this video content and still photos combined with music and narration and links to event pages on Hutton’s website for this new e-mail campaign, which would showcase the widest array of possibilities for events from corporate meetings to social gatherings that could be held at the hotel. The blast was sent out this past spring to more than 14,000 email addresses of meeting planners who have either been to the property or were with the hotel through other efforts,  and the results were that 16.88% unique visitors read the message, up from the normal 12% rate that was the norm for the hotel’s e-mail efforts.   The campaign has helped to raise awareness for the hotel, and some current hotel guests have even stated that they had not been cognizant of the event space until seeing the video e-mail. Ultimately the hotel’s management has learned that to use an effective e-mail for marking purposes, video doesn't have to be specially shot footage or even be full-motion video, it could be done with graphic, pre-existing footage. Due to the success of the campaign, The Hutton Hotel plans to create a new video and send another targeted email to its corporate guests
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    The Hutton Hotel that is a comparatively new and boutique style implemented new e-mail marketing in order to increase the clientele's awareness about their properties. The hotel developed this new e-mail marketing with the help of Spectrio that is an all-inclusive audio/video/digital marketing company. By using an existed short promotional film video of the hotel, Spectrio and the hotel created new video about hotel properties such as an event space to show the hotel and attract clientele without visiting in advance. This new e-mail campaign not only includes new video content but also still contain photos combined with music and narration and links to the Hutton Hotel's website like previous version of E-mail campaign. This new campaign increased the effectiveness of hotel's e-mail effort as well as enabled the hotel to raise the clientele's awareness .
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    By creating a video to showcase the hotel's major feature by the use of simple video they were able to create engagement with potential meeting planners that previously weren't aware that such a space existed. The video was not a significant cost since it was footage that already had been used for other purposes. But by using this footage for a new purpose has created a wider audience they previously had not been able to reach. This targeted strategy to meeting planners is much more effective than simply sending out traditional marketing materials. It reached the people the hotel was seeking to target to increase the awareness of the space, to create more potential business. The hotel also plans to send out a targeted email to corporate guests in the hopes of the same success rate.
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