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In a global market that is very unpredictable hotels are being very creative when trying to attract customers. The big trends hotels seem to be using to attract these guest is with alcohol or technology. Free,free,free booze from the bar with a flare of mixology to acquire the attention of the guest to spend more at those sources. In room amenities is all about the iPad. The iPad is connecting the guest with emails,room temperature,ebooks and many more cool things. The Hotelier is using every tool they can to bring guest to their locations.

As technology advances so do hackers and criminals. Hotels are placing more cameras in public areas to keep their guests safer. Because cameras are becoming much more popular they are easier to attain and cheaper for hotels to have more than one. Another form of security hotels have been using is key systems. You can track what key and who it was that entered into any room. But hotels are even taking it farther where the guests must use their key in the elevator to get to their floor. All of these steps are in place for the safety and security of the hotel guests. But we still need to be careful as hackers and criminals are coming up with new ways to get hotel stayers. They have even gotten creative enough to make their own Wi-Fi to get guests information. Security teams and hackers will always be neck in neck for who is ahead of the game.

Malaysia and Southeast Asia is slowly but surely adapting strategic social media and e-marketing into their small and medium-sized enterprises (SMEs). This article focuses on the opposing views on how these tools are being utilized and adapted to help these small businesses. Scicom Education Group's head of Creative Services Vernon Adrian Emuang is confident that Malaysia is ahead of the games in terms of social media and "widespread public engagement". This may sound like a far cry considering that 64 percent of the SMEs in Mayalsia were not engaging in social media in 2012. Emuang emphasizes the impact that social media can have, considering that SMEs account for 99 percent of the 5 million registered Malaysian businesses. Zeno Group Malaysia's CEO told The Establishment Post that "lack of knowledge is holding back many of the SMEs. They feel they need not use social media for marketing purposes." Emuang also says that many of these companies are not implementing the proper technological infrastructure to support their ecommerce, should they receive an influx of traffic on their servers, etc. He even shamed the customer service that lacks the manpower to follow-up with the volume of customers. Many hotel and lodging businesses are adapting global initiatives, such as registering with Booking.com or Tripadvisor.com. These outlets allow ecommerce to flow to a much wider, international audience, boosting bookings and revenues at venues that wouldn't have otherwise. Julian Matthews, a famous Digital Media Trainer and Consultant, says companies are operating social media on a tactical rather than strategic level. The Trinetizen Media Sdn Bdn tells The Establishment Post that many companies aren't utilizing Social Media for crisis communication-something many companies we are familiar with fully rely on. In conclusion, social media adds accountability and reliability for the companies and their stakeholders.

This article brings up some great points on building your Brand on a mobile App. As a whole, we are attached to our cell phones and using apps for everything. Creating a Brand for your Mobile App is a must have in our industry and it is the direction most hotels, cruise ships, and resorts are taking when you are on property/ship. Personalization and Onboarding is important to the user as they want to be able view their interests/preferences/needs. By providing a personalized experience (interactive maps, videos, etc.) via App we hope to provide the most positive guest experience. As the article states, providing a positive user experience creates happy users which results in Brand loyalty. The end result is always to capture repeat business and Brand loyalty.

This article brings us a closer sight into how the technology and digital advancement improve the restaurant operation. As social network has been more and more popular among millennials and babyboomers, social media has been used as one of the most important marketing approach. What's more, local pick-up and home delivery service have been rising up to a large extent. Digital technology is generally embraced by restaurant managers as most of them are willing to implement competitive and creative technology to their properties.

This article is about the fast casual restaurant chain Vita Mojo and how they have incorporated software that has enabled them to provide a fully customizable meal service to their guests. With over 9 billion possible meal combinations, Vita Mojo uses iPads at their three locations to help customers create a fully customizable meal. The average lunch costs between $6.50 and $9.50 which is on average with most fast casual restaurants in London. Customer's are also able to create their meals based on the nutritional information of each ingredient and offering, and the average meal takes about 3 to 5 minutes to create. This software also enables Vita Mojo to track POS data and aids them with predicting future sales, reducing food waste, and staying on top of trends. Being a restaurant manager myself, I found this incorporation of softwares into the restaurant industry very fascinating. I can see how the POS tracking software would be extremely beneficial in menu planning and managing cost of goods, as well as continuously being able to adapt and stay on top of new dining trends. So much of what makes restaurants successful is the ability to evolve and adapt with consumer needs and expectations. Also, the ability to customize your own meal accompanied with nutritional information seems very appealing from a consumer's point of view. Our generation has become more interested in expressing themselves uniquely and creatively, while also being more health conscious, and Vita Mojo has found away to appeal to both senses. The incorporation of iPad ordering and the minimizing of labor costs has also enabled Vita Mojo to price itself competitively, while offering higher quality ingredients, while also providing their goods in a timely fashion.

CEOs of companies struggle with the decision of investing more in IT rather than in advertising or research/development tools. When and if investing in IT the question would be what kind of projects should have the focus. Recent studies have helped determine that since 1995 there has been significant positive profitability in IT investments. This research indicated that IT investments have a larger profit impact than spending money on advertising. IT investments are creative and use new technology that may help attract new consumers. Some IT projects however work better than others. They can be used to support sales by customer satisfaction and customer retention strategies. As more companies invest in IT investments, profitability increases due to competition. In conclusion business owners should focus on IT projects that will have potential growth in revenue over projects that only focus on cost savings.

This article examines all of the highlights that using a QR code for your hotel of business establishment.

Throughout this article, they are expressing new factors in which event planners are deciding their locations for events. They are also describing what is important to them now, and how things are changing in the world of event planning. With the shifts in the generations and technology we are trying to do more with less and get more creative, it is all about standing out and making things easy for the guests.

The article talks about major trends in tourism events, ranging from green initiatives through F&B to the 2nd largest reason people go to events is networking opportunities and providing quiet areas where people can network in is a good idea. More events are being planned so it is necessary to book event venues early.

Like everything nowadays is evolving, also the meetings are evolving in order to stay trendy and appealing for consumers. Meetings are growing exponentially YOY at a rate of between 5-10% according to the prestigious CWT meetings and events company for 2020 (without counting coronavirus). The reality is that the meetings industry also needs to evolve in order to stay in business with the new trends, clientele and times. This list provides 19 trends that every event planner needs to consider to make their event a success, including but not limited to the new demographics in the world (millenials).

This article is about 19 event trends that event planners should be informed about. People are expecting different things from events that in the past years where not expected. Trends have changed, for example, it is a trend now to have minimalistic events instead of gaudy ones. Now people also expect creativity out of the event and to have a unique event. People also care about security of the event and fast WI-fi. All these trends are important to know and will continue changing with the years.

This article provides a detailed account of the variety of ways that E-Commerce can be used within the hospitality industry. With the advent of the Internet and new and improved technology, it has become much more imperative for companies to remain competitive in this space. From VR to targeting, as well as online tracking, there are a variety of tools that hospitality firms can employ to attract customers via the Internet. As the Internet is the primary resource that people utilize to shop for hospitality products such as hotel rooms, airfare, etc... it is incredibly important for companies to remain on the cutting edge in regards to their marketing online and attracting and retaining customers.

The hospitality industry is faced with numerous responsibilities when it come to the satisfaction of guest. with the tremendous acts of growth within trends it is often difficult for vendors to keep up with the trends. some of the new trends that are being introduced include personalized features which is playing a major role today. Another major trend is now called virtual reality. I think this trend is a great addition to the industry because it allows customers to virtually place the item in their home to see if it fits their style. Also with the pandemic situations with can help with the idea of social distancing .

The innovations of e-commerce with application in hospitality is becoming a growth trend for this industry. Many more guests are interested in the experience of personalized attractions and the creativity of what brands has to offer. Many merchants are creating a tool that allows the software to remind shopper/guest about what left in the carts to reduce the number of missed sales.

This article is about how restaurants can use new and creative ways to minimize the impact of COVID-19. Specifically it gives some great ideas and context around cleanliness, flexibility in reservation policies, identifying cost saving opportunities, and unique ways of driving revenue.

This article gives 5 tips on ways to maximize a property's visibility on GDS channels. As more regions and tourist hot spots adjust to new safety COVID-19 protocols, bookings are starting rise. With 400,000+ travel agents searching for the best options for their clients, it is important to standout to get the booking. It helps if the hotel updates their travel/safety guidelines, so guests know the property is taking their safety seriously. By targeting ads in domestic areas without travel restrictions, the hotel is getting the most "bang for their buck" with their marketing. This article recommends using two separate creative in your ads: one focusing on offers/promotions and one featuring safety/cleanliness. It suggests marketing for future stays a few months in advance, because as travel restrictions start to ease more people are looking ahead to their future travel needs. It emphasizes the important of holding rates and using added amenities to help reduce price slashing and look more attractive to potential guests.

This article discuses how post pandemic technology integrations will be necessary to stay up to date with the average traveler. Cloud Services, integrations into PMS systems are allowing the guest to control every aspect of their stay by the touch of a button.

This article explains how music festivals are innovating their use of the RFID bracelets to create a more immersive guest experience. These bands, on top of being used as a cashless payment system, entry pass, and VIP entrance, festivals are now looking to use these bands to in creative ways including linking them to apps and augmented realty technologies to "gameify" the experience. Possibilities include having check- in sites to collect points for real- life prizes, allowing entrance to specialized areas, and creating mission logs so guests can remember their experience.

This short article explains in a very understanding way how Generative Artificial Intelligence (AI) helps generate original content for hotels, which saves them valuable time. The time you could put into thinking of marketing material, generative AI already helped you create it within seconds let it be a text, image, game, captions, and/or more. This tool basically analyzes the data you feed it and turn it into optimized content which helps "hotel marketers unlock new levels of efficiency and creativity."

Social media marketing is impacting the hospitality industry and if you don't already have a strategy you need to start one. You can do this by reviewing your goals which might include increasing engagement, brand awareness, analytics, acquisition, content marketing or customer service. Next you will want to pick a social channel to implement your strategy on and be creative with it. Whatever you decide strategy wise start small and build on it to reach new customers and build loyal ones.

Companies should forecast differently when it comes to paying for technology. Instead of using a big chunk of change (Capital expenditure) investing in equipment it only uses just about 20% of the time, it can consider consider alternative, cloud based technology for a monthly fee (Operational Expenditure) This frees up money, time, and resources necessary for creativity and innovation in the company.

The topic of the article is the top five technology trend in event measurement. First, it is easier to go green. According to the article, the using of smart phones and web-enable devices benefit the events planning a lot. You're "going green" by minimizing paper, you eliminate hours of manual tasks (distributing and collecting surveys, manually tabulating results) and associated labor costs, and you can view results in minutes rather than weeks. The article also used a example of Game Crazy to explain it. The Game Crazy used electronic surveys to find out if their sales associates were being motivated and acquiring new learning during their annual sales meeting. The second trend is social media. Social media for events, when applied strategically, deliver great value. For instance, the Facebook, Twitter, other platforms can help you start and maintain a pre-event conversation with potential attendees to determine what topics will be of greatest interest and relevance. There are as many creative, successful uses of social media in the event industry as there are pointless and unproductive ones. Then, the trend is a single consistent lead management solution. It means that to drive ROI, exhibitors need a complete lead management solution that includes lead qualification and prioritization to determine which leads have a higher probability of converting to sales. By extending the lead management solution across all events, the event manager can identify trends; provide benchmarking stats and help exhibitors establish objectives prior to the event. In addition, the event to event metrics became another trend. The trend is used by combining data generated by all these solutions into an executive dashboard that clearly demonstrates results versus established objectives and compares results from one event to another, you are able to monitor your team's performance and make necessary changes to improve overall event results. In order to explain this trend bett

Self-checkouts at the retail establishments may cut labor cost; however, according to some retailers the theft percentage went up. Customers are leaving supermarkets without scanning the items. It is very 'easy to steal' at the check-out. People are scanning only cheapest staff, leaving more expensive items in the cart. Putting less valuable items on the scale, for instance weighting bananas in stead of the steak. People are very creative in their ways of 'stealing' or avoiding payments. There is a necessity in video cameras, video analytics, and different mobile devices to prevent the theft.