What Makes a Successful Event in the Hospitality Industry? | Chron.com - 0 views
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As the owner of a small business in the hospitality industry, your first priority is the satisfaction of the client, the person who booked the event and is paying for it.
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Their experience depends on the quality of the food, friendliness of the staff and the ambiance of the room
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The guests and client may not consider profitability as a measure of a successful event, but the small business owner coordinating or presenting the event certainly does.
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The event must go as planned, with the amenities the client is expecting, such as the number of tables and chairs, floral arrangements, food, drinks and entertainment. Any problems must be solved quickly without noticeable impact on the guests. A successful event leads to the opportunity for additional business from the client.
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Four key elements to successfully planning an event in the hospitality industry include but aren't limited to: Client Satisfaction - The event should follow through as planned between the planner and Client. Anything that goes wrong should be fixed in a timely manner where the Client won't notice. A successful event leads to Client loyalty most of the times so they'll book with you again. Profitability - Ensure each event doesn't result in a loss Guest Experience - What the guests experience will ultimately determine how the Client's satisfaction of the event will be by the end of the night. A guest's experience will be based off of service and quality. The quality of the chairs, the plates even right down to the utensils they're eating from, the music, the drinks, and most importantly, the food. Happy guest = happy Client Perceived Value - Adding a special touch to an itinerary that the Client wasn't expecting makes all the difference
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The article discussed four things that makes an event successful in the hospitality industry. These items are based on the perceptions of the person that booked the event, the guests of the event, and the person that owns the business. Ensuring that the client is happy, the guests are pleased and that the owner was able to make a profit and also allow the client to feel as though they received more than what they paid for are important aspects in determining whether the event is successful or not.
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This article outlines several factors to focus on in order to host a successful event in the hospitality industry, including customer satisfaction, guest experience, profitability and perceived value. Among them, customer satisfaction is the primary factor that needs attention, and improving customer satisfaction will get more business opportunities. In addition, meeting customers' needs and solving customers' problems can give customers an unforgettable experience, which is also conducive to the success of the event. As an operator, you must also consider profit. Profits come from customers. If you can improve the perceived value of customers, it is a memorable experience for customers, improve customer satisfaction, and profitability comes naturally.
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