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This is an interesting article about the benefits of SMS marketing for hotels and spas. While SMS marketing have been adopted by other industries, the hospitality and tourism sectors have not taken full advantage of this fastest e-marketing tool. SMS marketing is considered non evasive faster, cheaper and increase the relationship between you and the guests. Moreover, SMS marketing help to promote your special events, offers and the customers have them readily available in their smartphones. In conclusion, SMS marketing can increase the hotels or spas revenues as more people have access to SMS message and will take advantage of the promotions that the hotels or spas are offering.

This article talks about the importance of the pay at the table technology due to cardholder data and new methods of payment such as Apple Pay where you pay via your smartphone. This article also addresses the positives of having an at the table pay system. Some of the benefits are higher table turnover and higher customer satisfaction. I like how the article mentions that the servers need to be trained to use the system but also inform the customers as to why this method of payment is being used- to keep their data secure.

This article touches on the technologies incorporated in events today that make every day life experiences better, faster and more efficient. It was mentioned that a large majority of event planners believe that using event related apps increase the guests satisfaction levels. Applications like kyazoonga, an online ticketing provider for event planners and customers, are becoming more and more prominent. A new trend for event technology is using data insights about customers.Using this information they are able to hone in on their target market and use it to help drive whatever they believe will help their next event be a success. Customer loyalty programs are also becoming a trend as well as the use of social media to better access past, present and future guests.

This article introduces cloud technology and its implementation in the hospitality industry. The author highlights the positive impacts of using cloud-based management systems in hotels. One of the benefits is that it cuts IT costs by 50% by using cloud solutions, without needing to spend on expensive hardware and IT personnel for upgrades for example. Another plus is that the data collected from guests through the cloud is being able to provide better guest experiences. If you can understand what the guest desires through the data collected then you can give them a more customized stay. The use of the cloud also allows for each business to customize their features as they desire, to scale it up, scale it down, and add or remove features they use or not. Finally, cloud-based programs are able to better connect and integrate with other programs due to its flexibility. My opinion is that this technological advancement in the hospitality industry has been a breath of fresh air. It has made the labor inherently easier and more reliable, the information it houses seems limitless, and its affordability makes it possible for smaller scale hotels to be able to implement it as well. I think this has been one of the best advances for our industry.

The topic of the article is about the use of Chatbot within the industry and how it could be valuable to e business. Chatbot is a messenger tool that allows for customers to communicate with someone to provide a more personalized and better customer experience when booking online. The article mentions that Chatbot is used on a variety of hotels, airlines and even booking agents to provide a different way of booking trips and experiences. It focuses on providing images, prices and descriptions to enhance the "online shopping experience." (Knight, 2018) The way Chatbot seems to operate through different partners by providing the guest with requests, transportation, last minute reservations and up to date information regarding hotels, airlines, etc. Knight takes into account the potential that Chatbot has in the future to help the hospitality industry grow earnings while positive service. Although, Chatbot seems like the newest way to appeal to those guests that are within the technology wave, i feel like apps like these are already implemented. It is convenient to have the information coming from one source, but hotels brands like Marriott have the mobile app and GXI where you can communicate with someone in assist with creating reservations, add requests and also create a profile that gives the hotel an idea of what someone expects at the hotel. The same goes for those airline apps such as American and Delta, providing similar services. What i do take into consideration is that bots like these where it be a direct bot or Chatbot are being used more and more daily to enhance the experience a customer receives which helps to increase sales for the industry.

The article about "smart glass" discusses a new glass product that has Internet protocol and electrical power connections that allow the tinting to be adjusted or follow a program. Mentioned briefly in the article is another electrochromatic glass, SageGlass, produced by the French materials giant, Compagnie de Saint-Gobain SA. The pitch of the American company reviewed in the article, View, is that it will lower temperature control costs by 20% and that installation is also significantly less expensive than traditional glass. When installed as a test for DFW airport the restaurant in that area benefited from the more confortable atmosphere and lingering customers with an increase in alcohol sales of 80%. The intended benefit of saving on cooling cost and customer satisfaction is actually resulting in improved profits, this is the type of green technology that companies will gladly implement, because it helps their bottom line. I think this product is an all around win and improvement for airports, hotels, stadiums and any desitnation that has lots of large windows, the product is cost effective, improves customer satisfaction and increases revenue while using less energy for cooling.

This article gives tips and tricks for small businesses and how they can grow their ecommerce business. Tips include using social media, knowing your audience, being mindful of wording, and using chatbots, are all tips that smaller business can use to drive customers to their businesses. Online shopping keeps growing and growing so it is important for businesses to know how to stand out against their competitors. Understanding their customers and making adjustments to better serve them, will separate the winners from the losers.

I love how this is showing where the trends are going and business is evolving. It seems crazy to think there is more than the way we currently use the internet, but there is so much room for expansion in this market. Good article and read. Thanks for sharing.

This article is helpful in understanding property management systems (PMS), while providing beneficial features that they provide. A PMS should be "well-equipped to handle the entire guest journey." These systems enable hotels to provide a faultless guest experience throughout. A PMS offers features that facilitate processes for the hotel. For instance, this system provides a smart calendar giving hotels easier visibility to their reservations and availability. This system also provides reports and analytics for the hotel, such as sales reports, manager reports, and inventory availability reports. This system facilitates the jobs of the hotels employees, in turn creating a more consistent experience for the guests.

This article provides ways Proximity Marketing impacts the shopping experience. This type of marketing helps businesses who have specific locations like hotels, restaurants, retails stores, malls, etc. This type of marketing helps companies connect in real time to customers by providing offers in real time and helping them achieve customer engagement. It also goes into detail about geofacing, loyalty marketing, customer reporting and analytics.

E-marketing is also known as Internet marketing, web marketing, online marketing or digital marketing. As we know, digital marketing gots lots of advantages. The first one is content marketing. The issue in this strategy is The key issue in this to get the content right. This strategy needs to be engaging and captivating so as to draw an audience. The second strategy is SEO (search engine optimization). This strategy aims to improve the rankings of the company. The third strategy is the SEA. (Search engine advertising) This can achieve this almost instantly. The fourth one is expanding your social media presence. The social media marketing strategy will aim users for social networking sites including Facebook, Twitter, Instagram, Snapchat, Pinterest, and LinkedIn. The fifth one is email marketing. Email marketing requires creativity. The sixth one is e-reputation. A good e-reputation marketing strategy is multi-disciplinary that often requires input from digital marketing and public image consultants. The last one is user experience. Good user experience is determined by several factors.

In all sectors of economy the hospitality industry is affected the most by digital trends. Content marketing should be a big focus for hospitality like the photos, videos and articles you post about your business. SEO or search engine optimization should be used to improve rankings on search engine results page. Expand your social media presence but post 3-4 times a day with content that is relatable to the current trends going on.

This article goes over how in todays world technology is how everyone one is communicating and because of this digital marketing is the way in. They go over seven reasons why its so beneficial to utilize.

Smaller properties such as independent hotels don't need an elaborate PMS (property management system). They can go by with some advanced ones without having to pay an outrageous cost. The ones listed in this article are Opera, Ezee Master, Roommaster, Hotelogix PMS, MSI Cloud PM, Frontdesk Anywhere, and Rozlynx PMS. The property's needs have to be compared with what the systems have to offer and from there, the management can select the best one. Larger properties that belong to corporate companies usually have their own PMS systems that they use at every brand that has their corporate logo. For instance, Hilton has OnQ PMS system, which whether you are at a large Hilton property such as a resort or a small Hilton property that is a franchised property, they will use the OnQ PMS system.

This is a very important feature. Where the system can go either work off the cloud or can be installed.

I found this article to be very interesting. This article gives us a walk through 9 different software solutions for small hotels. This article made it very clear to me that in the hospitality industry it is crucial to find the right software that best matches your hotel. Software has an immense impact on the overall experience of the guests and that brings credibility and customer loyalty. The articles gives us the positive and negatives of each of these systems. This made me realize, that as an aspiring hospitality industry employee and manager, it is crucial to learn about these programs and use them properly.

The lodging industry is one of the most popular in the hospitality industry. Bed and Breakfasts provide an alternative to hotels and motels by providing a literal home away from home experience. Unfortunately, the advertising and marketing of a bed a breakfast, according to this article, needs to upgrade. Email marketing would be a great addition to this sector of the industry to promote deals, updated breakfast menus, and etc. Giving customers an email blast every now and then can help. This can also increase customer loyalty. According to the article, it is a great way to keep customers engaged and up to date. The article promotes StreamSend, which is an email marketing software that helps with marketing by including vibrant imagery, videos, surveys, and other interactive elements (StreamSend). This is also said to be affordable and dependable, making it ideal for any industry including a bed and breakfast. I think this is a great start, specifically for those in the bed and breakfast sector of hospitality. The bed and breakfast brings airbnb and a hotel together with different amenities and not just another place to stay for the night. So it makes sense for the innkeepers to jump into email marketing to promote their business in different ways and to have more access to guests in regards to promotions.

This article is talking about wireless internet becomes more and more important in the hotel industry. They provide some of the key considerations for the hoteliers that help the hotel to ensure they can meet the demands of their customers. There's a big demand for wireless access to hotels. Every customer would like to choose a hotel with a Wi-Fi service. Wireless become very necessary in the hospitality industry. The best wireless service that can help the hotel create the loyalty customers. Wi-Fi has become a standard amenity, therefore, the hotel has to find affordable and non-disruptive solutions to meet customers wants and needs. Currently, customers would like to use the smart phone and their computer to watch videos rather than watch TV. They are not just sending email and web surfing anymore. There have a strong needs of the best internet from the hotels. The articles showed us couple challenge of wireless in the hotel. First of all, weak cellular signal strength. In many hotels, for guests, it's not always can find the signal of their cell phone, especially in urban area. The customers can't have a good voice communication with others. Maybe because the location of that room in the corner and there have something will disturb the signals or building construction that will interrupt the signal as well. The solution of the cellular signal strength is "Make provision for both voice and data signals to be amplified." To installing that equipment that always needs the hotel to run a new cable in order to provide the good signals for the guest used. The second challenge for the hotels is "Cellular Network Capacity Issue". Since cellular companies continue selling the device for many years without expanding their network to meet their demand. For example, AT&T is the first company that realized this issues when there are sell iPhone and another cellular. Thus, it's very important that each device support connection to the internet by use Wi-Fi withou

According to the article, NRA data shows that 79% of customers say they believe restaurant kiosks make their experience more convenient. However, an MSN poll shows that 78% of diners say they are less likely to eat at a restaurant with self-ordering kiosks. Although a kiosk may make the experience more convenient, are customers ready to give up that personal interaction with the service staff? This could be an issue that is based on the type of service model, with a younger audience or diners frequenting a fast-casual experience not minding the self-service aspect where an older more sophisticated diner frequenting a high-end establishment may want that personal service experience.

Consumers change phones often which in turn changes their MAC addresses. Retailers then lose all the the consumers behavior. Most consumers also rarely download retail applications.Although proximity marketing has had its limitations, it has continued to evolve which means that it will be present in the future.

The author of this article, Tara Thomas, summarizes the top five technologies for event planners. The first technology that she mentions is smart phones. She writes that this is the most obvious technology that event planners can't live without. Planners can do things like set alarms, look up information, communicate instantly, and use social media to promote the event. The second technology that Thomas mentions is SaaS cloud applications. Software as a service allows planners to access all details and execution aspects of an event from any web enabled device, eliminating printed or emailed reports. Thirdly, Thomas talks about virtual events. Virtual events save the planner and the attendee valuable time, money, and resources. Thomas next talks about social media and viral marketing. Using sites like Facebook, Twitter, and LinkedIn to share event details is a great way to communicate to a very large group of people. The fifth and last technology that Thomas speaks of is Ipads and tablets. Through event management applications, planners have all of the information they could possibly need right at their fingertips. Ipads and tablets also make it possible to communicate in real time if needed.

This article was about the 5 technologies event planners can't live without. These technologies are: smart phones, SaaS cloud apps, virtual events, social media and viral marketing, and finally iPads and tablets. Smart phones are important to the daily activities of an event planner because they are able to look up phone numbers, response to emails, update a status on a social media site, review or add to lists for events, and so much more all on the go. SaaS cloud apps let planner take advantage of accessing all devices and execute aspects of an event for any web enabled device. With SaaS cloud apps you are also able to link up your event management system with a customer relationship management system. Virtual events allow planners to fill seats at a cost that won't cost a burden. Social media and viral marketing allows event planners to market themselves and get event details to different consumers. iPads and tablets get rid of the need for a large heavy binder stuffed with event details. Now event planner can carry a tablet that allows you to access anything you need. In conjunction with the SaaS cloud apps you can also access contracts, registrations, and room blocks and also link up a CRM system as mentioned before. The technology advances we have now let event planners do even more on the day to day, but also make it easier for them to do so.

The article lists five technological necessities that used by the event planners. They are smartphones, SaaS cloud apps, virtual events, social medial and viral marketing, ipads and tablets. All of these technologies can save time and costs for the event planners. What`s more, they provide a more simplified life for the human beings. 

Social media are becoming increasingly popular as a powerful marketing tool. The article describes three ways in which the hotel industry can use social media to improve the quality of its products and services. Using that marketing allows hotels to effectively engage with clients at speed faster. Improving customer relationship management since this tool as a communication channel encourages greater transparency in consumer responses. Conducting reputation management, since this channel lets customers feel that they essentially engaged in a high-speed, personal relationship with the hotel and enthusiastic customers of the hotel may become "members" to build in the marketing team of the hotel.

eMenu systems can cause customers to order more when they see images and descriptions on a tablet. There has been an average of a 6% increase in checks in restaurants that utilize digital menus. It can also save the restaurant money to use this system instead of printing new menus. eMenu systems can be customized to promote whatever the restaurant wants to promote. These menus can also be translated so guests can read the menu in their native language, a feature which would be useful in a city such as Miami.

In this article the food and beverage POS systems are described and discussed. The author explains why POS systems are important for the restaurants and entertainment centers, how to build those systems, how much would it cost to the businesses and what POS is exactly. Other than that, the benefits of installing POS systems are pointed.