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(1 of 3) This Hotel Technology News article discusses the various technology advancements in Hotel Event Planning and what their effects were predicted to be for 2020. As the article states, "With each passing year, events seem to get bigger and better, boasting exciting new technology, catering to attendees' needs in finer detail, and bringing guests together in unique venue spaces for a variety of occasions." The event industry continues to grow as people continue to desire more unique, memorable experiences. Event planners struggle with advancing their experiences, but with the help of technology they are able to continue to grow each year. This process starts with the booking experience and Venue Management Technology has gained popularity in creating seamless booking experiences. "Whether marketing to a transient guest, event attendees, or a corporate group, hoteliers and event planners are in the business of meeting and exceeding expectations." With venue management technology, event planners are able to make memorable experiences starting with the booking of the venue all the way until days after the event. Venue management platforms provide everything to the event planners at their fingertips.

(2 of 3) The article continues on to discuss that while large events are extremely lucrative, venues must make sure to consider smaller events as well. "Ensure your venue space is equipped for events and meetings of various scale, and work closely with planners to ensure an attentive, personalized experience while bringing their event or meeting to life." Meetings are going to continue to grow so venues must continue to adjust and be equipped for anything a consumer might desire. This may include non-traditional events or venue spaces as well. While classic hotel convention spaces may not be as popular anymore, hotels are challenged to utilize and market their space differently to attract new consumers. With the event industry, as with any segment in hospitality, the ultimate purpose is to leave lasting impressions on guests. In recent years, the use of technology has been great in assisting this idea. Venues who have mastered creating a memorable experience have often done so by "using new-age features and platforms to create a frictionless event, engage attendees on a deeper level, and create meaningful, memorable experiences." Venue management tools are also used in making these experiences for guests. The article left readers with three takeaways. The first being that venues need to utilize technology to make them more effective in areas such as RFP response and the way that they offer their services. The second takeaway is that businesses need to evaluate their current technology partners and make sure to choose a partner that will allow them to best create memorable events. The final key takeaway is that venues must increase conversions and improve venue listings with things such as real-time availability and strategic pricing.

(3 of 3) This article was very interesting in its description of the technology used in the event industry and predictions for the future of events. It is quite apparent that this article was written at the beginning of 2020, though. I do believe the event industry was headed in this direction, but, as with the rest of the hospitality industry, I believe events will see a massive decrease over the next few years and then pick back up in the future. Due to the risks associated with Covid-19, consumers are not finding in-person meetings or events necessary. Many organizations have resorted to digital meetings and cancelled any events, causing a huge loss for the industry. I believe that as the rest of the industry recovers, events will slowly follow and eventually make their way back to their pre-pandemic predictions.

This article makes a detailed analysis of E-mail marketing strategies in the hospitality industry. Through a large number of data and case analysis, the author resolves the current development environment of E-mail marketing. In addition, the author puts forward his own views and summarizes a set of standard E-mail summaries from several important aspects of E-mail marketing activities.

In this article, the author emphasizes that security in the tourism industry should be number one. With the advent of technology, cyber contingency plans must be a part of the overall security plans of tourism businesses. The author also admonishes hospitality businesses to be proactive when dealing with cyber security breaches to withstand malware and infections as well as to be honest with customers when security breaches occur to maintain the customer's trust.

(1 of 2) "The hospitality sector has always been a popular target for cyberattacks." This is the first line of this Recorded Future article published in January. The article discusses breaches that happened for both Marriott and British Airways and how this is a regular occurrence in the industry as it is such a big target with so many possible points that can be attacked. While the statistics for the hospitality industry have improved greatly in the last decade, in 2019, they were still accounting for 10% of all breaches. Not only does a breach affect the way an organization operates, but also it also severely effects their bottom-line and takes quite a but of time for them to recover. "According to Ponemon's 2019 Cost of a Data Breach Report, the average hospitality data breach costs $1.99 million to contain, at a cost per record of $123. These high costs are due in part to the time needed to adequately respond to a breach. On average, it takes 200 days to identify a hospitality data breach and a further 75 days to contain it." The article continues by stating that hackers are typically seeking payment card data when compromising the hospitality industry.

(2 of 2) The article then discusses the many reasons why it is so difficult for hospitality-oriented companies to secure their assets versus other organizations of similar stature. Some of these reasons include the large, complex networks which are typically publicly accessible and contain many customers in the databases, the fact that customers are always onsite and so are attackers, the high turnover leading to inconsistent training and sharing of credentials, franchisers owning the responsibility of security yet not knowing much about it, and the risk associated with all of the various third parties the hotels do business with. While intelligence has come a very long, "security professionals in the industry are tasked with defending highly complex networks with many endpoints against a constant barrage of attacks and a constantly churning workforce… [AND] they have limited security resources to work with." Comprehensive security intelligence systems are now capable of protecting many aspects of the organization. Some of these updated features include responding rapidly to security incidents, blocking online brand abuse and impersonation, managing third-party risk, reducing breach containment times, and better allocating security resources. Property data security is so important to the hospitality industry. If a business does not take the proper precautions to protect their systems and their customers, then it could lead to a devastating event for the business. While security intelligence has progressed within the last decade, a business needs to make sure that they have chosen a reliable agent to partner with who will produce consistent service. If the business keeps up with their system updates and protections, they should not have to worry about their security system failing.

This article uses diagrams and gives the step to let us know the processing of managing the risk. Also, it teaches a four-step process- Mitigation, Preparedness, Response, and Recovery to address a crisis successfully.

On this article you may learn about the security protocols of cleanliness rooms that hotels had to implement due to Covid-19. This challenges comes with the accompanion of controlling opertional costs and what labor and time is needed to continue to operate at the level guests expect whilst adapting to the regulations of the new normal.

Meeting and event planners spend extensive amounts of time researching for the services and locations that meet the needs of the customer they are serving. Venues must provide planners with realistic expectations. Event planners also pay special attention to user-generated reviews, so companies must also pay close attention to their online presence. Direct communication is also essential between event planners and hotels as having a reliable point of contact is important. Event planners also look for unconventional spaces that allow for a change of scenery. Reliable wireless Internet is also a must for event planners as this is essential for their planning needs but also for the guests that will be utilizing the space. Lastly, the staff at the venue must be flexible and trained for various types of events. The wow factor is what event planners really look for when evaluating spaces. They want venues that are different than the rest of the competition and will make their event really stand out.

Event Planning serves as the most critical part in making the event a memorable and special one. While taking care of the perfect venue and place settings its also important for them for keep contact with their venue and updated options. Event planners feed from user reviews to gain more awareness and generate more business so in order for them to accomplish this they go over and beyond to satisfy the needs of the customers.

This article discussed different ways to make your hotel an ideal match for an event planner. Based on the seven ways described by the author, one would be more likely to be able to have event planners pick their hotel to host their events. The seven ways described were: making sure your website gives an event planner real authentic details about your space; allowing all user reviews to be available including any negative ones (you can always show how you plan to improve for any negative experiences); having someone available to speak directly with the planner whenever needed; having an outdoor space for events; making sure your wireless internet is reliable and of an adequate speed; having staff who are trained to work any kind of event (i.e birthday parties, bar mitzvahs, corporate events); and having a venue that stands out in a unique way.

This article talked about the importance of travel agents. Before the pandemic people often thought that travel agencies weren't necessary was a dying career, however since this past year they have really proven their worth and won't be going away any time soon. Travel agents were able to cancel trips and get their customers money refunded or switched gears and planned a different trip for the future. Using the internet to cut out the middleman and save money isn't always the best way to plan a trip and the pandemic proved this.

This article discusses the important issue of data security especially when it comes to a hotel's PMS. It goes into two areas of particular vulnerability: the booking engine used by hotels and the actual PMS. By hosting a 3rd party booking engine off site, it is still the responsibility of the hotel to secure and keep guests' date secure. They need to ensure that their partners are adhering to proper compliance and rolling updates for security. The second area of focus is the PMS itself and how it is hosted: whether locally or through a cloud based system. Regardless of the location of the host, data security is the responsibility of the hotel.

This article discusses some innovative and unique technologies that exist to combat top sustainability issues such as energy consumption, water conservation, and waste maangement.

This article discusses the benefits of utilizing influencer marketing to give your hotel/restaurant marketing strategy a more competitive edge. They noted that influencers inspire an already established audience and provide inspiration to followers to live more fully and "experience something out-of-the-ordinary." I learned that the key to a great influencer is finding someone who matches both your brand values and the values of your audience. They also discussed how influencers add authority and trust and how they are seen by their audience to be unbiased and objective. This puts the influencer in a position of great trustworthiness when it comes to purchasing decisions. The article also discussed how influencers help marketing departments by coming up with fresh and exciting content that their audiences will want to see. Lastly, the article touched on that since the COVID-19 pandemic social media has become more powerful than ever before. People are spending an additional 3 minutes on Instagram per day. The best way to leverage this new increased usage is to get an established influencer who understands your band and who already has a relationship with your targeted audience to work on your campaigns. Overall, influencer marketing is here to stay and if carefully researched you'll see a strong surge of engagement on your social media platforms.

In this news you will see how robotics and AIs have been developed to help out even in the one place that some thought may not be possible, kitchen. However it is something that not everybody agrees with having in an establishment.

Hotels collect large amounts of data from guests staying at their hotel directly and through third parties. As hotels continue to invest into technology to improve their guests' experience technology can also lead to more breaches. When guests use their smartphone to customize their stay by ordering room service, planning activities or purchasing upgrades it increases the chances of a breach and allows the hotel to collect more data. Multiple systems that a hotel uses can also create potential risks. Hotels need to take control, prepare for the inevitable, respond to breaches and create a culture of security.

Property management systems (PMS) were originally only for front desk needs like booking reservations, checking guest in and out, charging accounts, and managing room assignments. The newer PMS systems have enhanced the check in and check out process, maintenance and housekeeping management, and accounts receivable management. The check in and check out process has been enhanced by the newer cloud based PMS systems by giving the front desk the ability to provide service anywhere and anytime. It is more accessible and can update room statuses in real time. As housekeeping cleans rooms the room statuses are updated through their mobile cleaning device into the PMS system. Also, the PMS system allows the front desk to communicate with the maintenance and housekeeping staff for last minute guest request and complaints. The cloud based PMS system also allows the front desk to have access to revenue management. This way the front desk can have access to accounts receivable and update it as payments come in from previous guest. This enables faster and more accurate billing for guest. As technology advances it is important for the hospitality industry to stay updated so that guest and employees needs are met. Keeping up with the technological trends allows companies to remain competitive.

This article tell us what is PMS and what benefits it can brings to the hotels operation. Automating daily operations and administrative tasks is an important part of achieving customer satisfaction as it helps provide reliable and quality service time after time. A hotel is a complex system that encompasses the activities of many departments, and every operation must be tracked

More than a "platform that enabled a hotel or group of hotels to manage front-office capabilities", modern PMS is "a critical business operations system that enables hoteliers to deliver a seamless guest experience" by integrating many other systems. PMS offers many kinds of benefits to hoteliers, including improving housekeeping services and revenue management. The deployment of PMS is also a consideration. While most PMS systems were on-premise, there do have cloud-based ones that reduces cost in an innovative way. It also helps in enhancing customer lifetime value and increase RevPAR and ADR.

The article breaks down how Panasonic has business technologies that can provide services for guest convenience and comfort to hotels. Their intelligent telecommunications have been designed to have hospitality specific features with tailored applications. Their telecommunications solutions also save money and reduce cost through a newer more power efficient digital handset devices.