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vsain011

HOW CLOUD-BASED HOTEL SOFTWARE IS CHANGING THE HOSPITALITY INDUSTRY | by Datamate India | Medium - 0 views

  • loud-based systems are hosted by a vendor’s server and give hoteliers a single, scalable system that’s flexible and easily updated.
    • vsain011
       
      These systems are quick and easy to use. Would be great for trainings, etc.
  • Eliminate the need for manual data sharing and processingGive staff more mobility and accessibility around the property (i.e. staff can view and update housekeeping status in real time)Take advantage of frequent software updates and enhancements instead of waiting to download and install new versions of their softwareAccelerate hotel check-in / outEasily integrate their PMS software with third-party tools and services
    • vsain011
       
      Cloud Software can make things happen faster and in real time. Thinking about the situation that we are in today and dealing with COVID-19 real time updates is a good thing to have in your system to better help not only guests but employees as well.
  • cloud-based systems are hosted by a vendor’s server and give hoteliers a single, scalable system that’s flexible and easily updated.
    • vsain011
       
      These systems are quick and easy to use. Would be great for trainings, etc.
  • ...7 more annotations...
  • c1loud-based systems are hosted by a vendor’s server and give hoteliers a single, scalable system that’s flexible and easily updated.
    • vsain011
       
      These systems are quick and easy to use. Would be great for trainings, etc.
  • But hoteliers are increasingly looking for better service and more integrated technology options, and factors like these are just some of the benefits that cloud-based software can provide.
  • next two to three years hoteliers are expected to invest seven to eight percent more on cloud technology
  • can provide updated data in real time.
  • has the ability to host a property management system (PMS) from a remote location, allowing hoteliers to access their property data from anywhere in the world with an internet connection.
  • 1c1loud-based systems are hosted by a vendor’s server and give hoteliers a single, scalable system that’s flexible and easily updated.
  • eliminates the need for hoteliers to be physically present at their property to be able to check in on daily management operations.
  •  
    The hotel industry has experienced a lot of change and cloud based hotel software continues to do so.With a good understanding of this technology it will make it easier to interact with guests. It provides real time updates and data that will keep people up to date, keeping things quick and efficient.
anonymous

Managed WiFi Hotel Solutions, Benefits, Features | Blueprint RF - 1 views

  • Yet, adding IoT solutions or hosting large conferences may strain your existing system. Your tech amenities won’t deliver a high return on investment without a stable and secure wireless network.
  • Overseeing your WiFi system is a full-time job. It requires time and financial resources to update infrastructure, replace old equipment, and patch firmware.
  • Fortunately, managed WiFi providers solve your wireless dilemma with tailored recommendations.
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  • What does managed WiFi mean? With managed WiFi, you outsource your wireless network to a third-party vendor.
  • Hotel owners switch to a managed WiFi service to preserve time and financial resources while providing a secure and reliable guest WiFi network. Managed solutions offer features, like reporting options and capital planning assistance, that support your current and longterm goals. 
  • In short, your managed WiFi network runs seamlessly in the background. Your IT team isn’t overburdened with infrastructure improvements. And management has access to advanced analytics and reporting features to adjust bandwidth and predict future needs. 
  • Enterprises turn to managed service providers for their “skilled human resources, infrastructure, and industry certifications.”
  • With managed WiFi services, your provider develops a secure wireless network and monitors it 24/7/365. You pay a monthly fee, which helps you avoid unexpected expenses.
  • For many hoteliers, the best part of a managed WiFi service is that you can simply call for help. Your provider remotely evaluates your system. They perform updates, identify hazards, and work with you to troubleshoot minor issues. From afar, a managed WiFi provider can even boost a nearby signal as a temporary patch during a device outage. For challenging problems, a certified technician visits your location and resolves the issue. 
  • The system learns, tracks and adapts to your guest and property needs without forgoing essential security and privacy protocols.
  • top managed WiFi providers also offer options like:  Conference management features handle VLAN configurations, bandwidth shaping, extra ports, and even online scheduling and resource guides for events.  24/7/365 customer support services assist your hotel staff and hotel guests for positive experiences with your high-speed wireless network. 
  • It no longer makes sense to employ a full staff to manage your hotel’s wireless network. Instead, partner with a reputable managed WiFi service provider dedicated to the hospitality industry.
  •  
    The author presents the argument that optimum performance of a hotel's wi-fi network is critical to a hote and that the demands of IoT, large conferences and the need to update infrastructure require constant oversight. It is argued that outsourcing the hotel wi-fi network to a managed WiFi provider has many advantages over placing the burden and responsibility on the hotel IT team. In my opinion, the article makes a strong case for engaging a managed WiFi provider. What would have been a useful addition to the article is how hotel's should go about managing and overseeing the provider that they engage.
mannypjr

Eco Travel: How 1 Hotels Is Embracing The Natural World - 0 views

  • with a range of green innovations across its properties (which are currently found in New York, Miami and Los Angeles, with new hotels yet to open in California, Mexico and China).
  • “1 is more than a hotel – it's a philosophy and a platform for change.”
  • ‘Save Our Shores’ campaign to its plastic reduction programme
  • ...5 more annotations...
  • The mission-driven 1 Hotel Brooklyn Bridge is 'real' green development, with the hotel financing the creation of the public park.
  • The firm are also responsible for the masses of ‘greenscaping’ throughout the hotel – from the towering plants and trees in the lobby lounge to the rather eccentric ‘beds’ of moss in the bathrooms.
  • Toiletries come in full-size refillable bottles, so you don’t feel short-changed, while doing away with the need for multiple mini bottles of shampoos and shower gels.
  • the hotel uses a  54% ratio of regional and reclaimed materials
  • A LEED Certified Project, other conservation initiatives include: the use of wind-power; filtered water in all taps, sinks, and showers; state-of-the-art, energy-efficient heating and cooling systems; a rainwater reclamation system and low-energy lightbulbs used throughout the hotel, as well as green cleaning solvents used to clean all rooms and linens.
  •  
    This article is about 1 Hotels commitment to sustainable hospitality including their "Save Our Shores" campaign, full-size refillable bottles for toiletries, and using reclaimed materials at their properties.
yvenisem

How Wi-Fi 6 is changing the hospitality landscape | CommScope - 0 views

  • Wi-Fi was originally designed to support basic network connectivity for limited services such as retail point of sale (POS) transactions in proprietary business environments.
  • Intel’s endorsement and integration significantly simplified connecting wireless clients and helped make Wi-Fi a standard requirement at hospitality suites across the world.
    • yvenisem
       
      Faster internet = happier customers in the 21st century
  • ...8 more annotations...
  • arly iterations of the IEEE 802.11 Wi-Fi standard were relatively limited in terms of speed, spectrum utilization and the efficiency of communications
  • The latest Wi-Fi iteration – Wi-Fi 6 (802.11ax) – offers a four-fold increase in speed over its Wi-Fi 5 predecessor, enabling hotels to smoothly stream a range of guest applications
  • Wi-Fi 6 (802.11ax) is revolutionary, rather than simply evolutionary.
    • yvenisem
       
      REVOLUTIONARY, changing the game, prioritizing efficiency
  • it is smarter (deterministic) and moves away from a ‘first come, first served’ model
  • This provides higher throughput and performance for networks, allowing everyone to move at 15 miles an hour instead of 10. 
    • yvenisem
       
      Efficiency
  • the dominant enterprise Wi-Fi standard by 2021
    • yvenisem
       
      shows how quickly technology can go
  •  
    This article was surprisingly a very interesting read due to how fast things actually are in the world of technology as it relates to the hospitality industry. In this article, I read about the origins of Wi-Fi when it was primarily used as basic network connections for POS software to where we are now with an expectation of the revolutionary technology that is Wi-Fi 6 to roll out in 2021. Currently, we as a society are only really familiar with Wi-Fi 5 that functions on a first-come, first-served basis. Wi-Fi 6, moves past the focus of getting faster internet to getting more efficient internet. While this is a factor of the technology in that it is 4-5 times faster, it actually goes about giving people better internet acces in a more intelligent manner. Based on the article, this intelligence means that instead of someone benefitting from 100MB download speeds when they're watching a short YouTube video since they logged onto the hotel internet first, a person that is streaming a live convention with several cameras and computers would benefit more because it would be more efficient than a simple YouTube video. Something that the author of this article makes very known is that this technology is not getting "better" interms of evolution of product. Wi-Fi 6 is actually entering a new era of intelligence, making it a more revolutionary development in the tech industry and hospitality. In the 21st century, new technology like this is essential because we see so many things moving onto online services when it comes to booking a hotel, buying event tickets, interacting with other people, etc. In a hotel setting, this new technology would lead to increased satisfaction since their Snapchat and Instagram stories are being uploaded at nearly instantaneous speeds, same with their YouTube videos, and Facebook photos. While this may not be the best thingsto do when considering how much of our lives we spend online, it is best to go along and welcome it since the advancemen
laboygrisell

GDS vs. Channel Manager: What's Better for Small Hotels? - 1 views

  • Small accommodation providers have two options when it comes to distributing their online inventory. They can either do it via a global distribution system (GDS) or via a channel manager.
  • Option 1: Global distribution system (GDS)
  • GDS acts as a middle-man that connects your small hotel to a network of travel agency professionals, including corporate travel bookers. You connect to the GDS, giving you access to all of the travel agents your GDS is connected with. Those travel agents then sell your rooms to their customers (a mix of corporates and leisure travelers), and any bookings made are automatic.
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  • Retail model This is the traditional model, ie. how you would work with a retail or traditional travel agent.
  • Merchant model This model applies to third party service providers that connect you to retail travel agents (by integrating with a GDS) and online travel agents.
  • Opaque model In this model, your guests don’t know they’re staying at your specific property until after they’ve made the booking.
  • Small accommodation providers can benefit greatly from using a GDS to connect to retail travel agents and corporate buyers. However, we highly recommend that you steer clear of the merchant model, because you would be paying commission to both the third party service provider and the OTA.
  • Option 2: Channel Manager
  • On average, small hotels can cut the commissions they pay in half by using an all-in-one solution
  • In this kind of business relationship, it’s much better to retain full control of your rates and inventory
  • In the distribution landscape, Global Distribution Systems (GDS) are just one of the many players involved in selling your rooms to a world of travelers. They are one of the oldest kinds of distributors in the industry, so it’s important that you understand how you can work with them effectively.
  • A GDS doesn’t work exclusively for accommodation providers – it does the same for airlines, activities, and car rental companies.
  • Your rooms are sold through all channels connected through the GDS e.g. traditional travel agents. Whoever sells your room earns a standard commission. Your guest pays you, then you pay your agent. An easy way to understand this model is if you think about how you would work with your local brick and mortar travel agency, that caters to walk-in customers. This is the default model used upon connecting with a GDS.
  • In this model, you would work with online travel agents (OTAs) like Booking.com via the third party service provider. An OTA sells rooms on your behalf, allowing your guests to find and select your hotel, check your availability, and make a booking.
  • However, this is very costly. As they are a third party provider of GDS services, you would not only pay commission to the OTA (a percentage of each booking), but you would also be paying the third party service provider a commission for use of the system (usually $10-$12 per reservation).
  • The only difference is, they won’t guarantee it (there is less of an incentive to sell you because there is no additional commission for them), and they will de-emphasise your listing (by placing it at the end of the list, hiding images, hiding room rate, and other strategies).
  • You set up several rates (usually 25%-45% less than retail rate), selling your rooms based on bids that guests make based on location, star rating, and other attributes. For example, Priceline uses a bidding system, and Hotwire allows guests to make bookings based on discounted rates.
  • GDSes are great for tapping into the corporate travel market – however, it is being used more for other types of travel than for accommodation.
  •  
    Compared to large hotel chains and airlines, the GDS can play a different role for businesses of smaller sizes. For small hotels, it may be beneficial to make use of a channel manager instead of depending on sales from a GDS. The article suggests to smaller hotels that channel managers, who work directly with travel agents, can mean more profit for your business. Using the GDS and a travel agency, you are technically paying 2 commissions. With a channel manager, you would only be paying one. Having this business relationship will cut out a middle man, and hotels with smaller budget will find this strategy more efficient.
  •  
    I find this article a little misleading. The GDS are channels, can be managed by a channel manager, or in conjunction with, or separately but usually for smaller hotels require an intermediary. Accessing the GDS(s) are used less by smaller hotels for two main factors: 1. Costs and Fees 2. Scope of demand (driving the right customers). 3. Program Fees The article cites figures which have changed substantially since 2015, as of Q4 North American GDS growth was up 6.4% and ADR was up 4.2% YOY with 18.4% of all bookings coming through GDS. TravelClick, Inc. (2019, March 4) What isn't highlighted in the article was the fact that margin agreements with OTAs for smaller independent hotel range anywhere from 20-35% . If the article had done an actual cost comparison (access through intermediary to GDS instead of OTA) the 10% commission + access and delivery fee may have proven more profitable. It would have been better if they had done a little more comparative cost analysis. TravelClick, Inc. (2019, March 4). GDS Booking and ADR Growth Drive Strong Q4 2018 RevPAR Performance in Hospitality. Retrieved from https://www.hospitalitynet.org/performance/4092226.html
  •  
    This article from the Little Hotelier talks about what exactly is GDS and the Channel Manager and which on is better for Small Hotels. Small Hotels should opt for the system that gives them what they need, but in their price range and for the size of their business.
tredunbar

Securing the Big Game: Emerging Technologies for Event Security - Police Chief Magazine - 0 views

  • Interconnectivity
  • there is still much work to be done to ensure seamless interconnectivity, communication, and data sharing among systems and technologies
  • high-tech solutions like advanced video surveillance with video from multiple sources—venues, traffic cameras, and more—that will be fed directly into first responder vehicles and a fully integrated security operations center to provide situational awareness
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  • Large security operations centers must also all be integrated and interconnected
  • Every new technology and device used to secure an event adds to the growing list of devices deployed to secure the event, which must be able to communicate with each other and with security operations centers
  • Communication
  • Both public-private partnership models can help deter crime
  • When law enforcement is able to tie systems in together and make sure officers can communicate with each other, this leads to faster response times, improved communication, and better overall safety and security
  • forging public-private technology partnerships for sharing video and other information is an excellent way to improve security for these events
  • There are a lot of different entities that must work together. As such, cost becomes a factor, as do installed legacy systems, as well as the argument that one size can’t possibly fit all
  • Mobile technology has in many ways alleviated some of these concerns
  • Video Surveillance
  • A primary technology that is used to deliver security for high-profile events is video surveillance
  • Despite the possible deterrence factor, the main goal of video systems is to provide situational awareness
  • A smart camera or sensor deployed in a particular location can provide early warning that something may be about to happen in that area
  • Identifying and Securing the Perimeter
  • Smart traffic technology with capabilities such as incident detection could alert law enforcement to further investigate a particular area of interest or to work with transportation teams to more quickly respond and clear the way faster to avoid increasing congestion and related incidents
  • Surveillance cameras are now equipped with technologies that allow them to be those eyes and ears for law enforcement
  • When it comes to actually planning out and selecting the technologies to be deployed, another positive trend is more cooperation because city-wide systems are coming into play
  • Having the technology for law enforcement to support big public venue events is challenging, but, in many ways, public and private entities are now working collectively to get the most out of the resources they each have available
  • Computer analytics solutions have evolved to a point where these technologies are readily available and relatively easy to deploy
  • The day is coming when smart city technology will be more reality than concept
  • deploying the right mix of advanced technology and best practices for cooperation and public-private partnerships between various stakeholders, law enforcement can help ensure that the trend of safety and security at high-profile sporting events
  •  
    This article focus on using smart city technology to assist law enforcement with securing big city sporting events. The article highlights the need for seamless interconnectivity with local law enforcement technologies in order to streamline response time. Communication and video surveillance are all enhanced by the use of emergent security technology that allows for officers to work with other agencies and the community to keep large events safe.
anonymous

Virtual events keep restaurant customers engaged and can boost sales - 0 views

  • Virtual events are the new norm, and for those who do it right, there is an eager audience waiting to engage.
  • essential to operate in the virtual space effectively to ensure restaurants and bars stay relevant and top of mind
  • It has kept me engaged and it has kept our guests engaged with us.” 
  • ...7 more annotations...
  • The model of the ‘Zoom happy hour’ is dead
    • anonymous
       
      AHAHA yes. Please yes.
  • “People are missing experiences. So, think about what your guests want. If you’re a regular at a restaurant, and they say ‘we are gonna teach you the secrets behind some of our signature dishes along with some great wine pairings,’ that could be meaningful.
    • anonymous
       
      Like Stephanie Izard's Goatceries. So smart to engage in a new way
  • As best as you can, try to figure out who your audience is. I knew that I had to aim at folks who were looking at quarantine as a time to explore their passions. My classes are quite reasonably priced, but they, and the wines that accompany them, are definitely more expensive than many wine drinkers would be interested in, and I'm fine with that. I feel very confident that I can deliver a class experience that makes people feel very good about the $25-$35 they've spent on a 90 minute class.”
  • Zoom classes with my staff where we covered the history of different spirits,
  • I realized I could repurpose them and tailor them for consumers.
  • Anything they tasted during the classes, I offer for retail sale afterwards,”
  • Be well versed on the content, and more importantly, set expectations for your panelists,”
    • anonymous
       
      Like teaching
  •  
    With restaurants having to go dark to most of their customers, it has become essential to reinvent and find a way to connect through online events. Using newer technologies like Zoom, Tock, and other social media platforms, closed restaurants and bars can find a way to connect and engage their customers, and sometimes even find a profit in it. In this article, we follow the path of a wine bar owner who closed his doors early on. He then moved to zoom classes for his servers, and decided to tailor them to his consumers. Now, he offers virtual tasting experiences that are followed up with the options to buy those wines directly from his bar. He also has done classes for 25-35 that engage his consumers in a positive experience. I've seen this happen a lot lately with successful pivots in restaurants. Girl and The Goat did this with goatceries, where she has created multi-day groceries that are partially prepared that guests can pick up and then follow her online cooking class directions. I've also seen this with Christina Tosi as she has started online baking classes through Instagram. If restaurants can continue this through the pandemic, it might offer another new option for revenue in the future.
jordanfernandez

Disruption In The Business Events Industry: Rising To The Challenges Of COVID-19 - Congrex Switzerland - 0 views

  • If there is one subject driving the conversation among meeting and event planners and organisers today, that has to be disruption. In a matter of weeks, the global landscape has changed enormously, and professionals in the meetings industry now face the pressing need to make tough decisions quickly.
  • In this unusual scenario, event organisers are required to reconsider their options and to balance two priorities: on the one hand, it is crucial to uphold the health and safety of staff, sponsors, and attendees; and on the other, it is necessary to meet financial obligations – or at the very least to minimise the losses caused by disruption.
  • Over the past few weeks, a significant number of meetings and conferences have been redesigned as virtual events. If adaptable, this meeting format is probably the best alternative in these challenging times.
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  • Hybrid events feature a mix of live and virtual components. In this model, a number of people may be present at a physical location, while the audience at large attends the event remotely. Hybrid events have several advantages: they may attract sponsors who would not have otherwise been drawn to a live event, and if needed, they can be easily modified and turned into virtual events.
  • Professional events have several key functions: bring brand awareness and revenue for the organiser, sharing up-to-date information, and networking.
  • With the current technology, anything from scientific sessions to workshops and exhibitions can be delivered virtually.
  • Do not overlook the social aspect of meetings. Remember that virtual meetings should fulfil two critical functions: circulating information and providing a space for professionals to network.
jasdhami95

CWT M&E makes small meetings easy with new global direct booking platform - 0 views

  • CWT easy meetings, a direct-booking platform for small meetings. The platform gives meeting organizers access to over 250,000 meeting rooms in hotels
  • unique venues & event spaces in more than 90 countries.
  • enables meeting planners to source and book venues,
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  • most organizations still don't have any standardized processes or solutions to manage small meetings, the way they do for large events or transient business travel."
  • many of our clients spent up to 70% of their meetings and events budget on small meetings
  • aking the search and booking process simple and efficient for meeting organizers
  • The standard version of the platform, which is ideal for one-off meetings, is free for any meeting organizer to use and allows planners to easily search, compare and instantly book meetings.
  • Preferred venues and partners can be highlighted within the tool and made to appear at the top of the search results.
  • a customizable option for large companies looking to automate their meeting booking processes
  •  
    CWT M&E has created a new website platform to help hotels and other venues streamline the process of booking meetings and small venue events. This is a helpful tool for meeting planners who are able to access over 250,000 meeting rooms easily and be able to book and modify any meeting room reservations directly through this website, instead of going through a variety of different channels in the past. The reason why this website was developed goes to show the first kind of solution for small meeting bookings which represented over 70% of client's budget before the pandemic. My take on this is that once pandemic restrictions are lifted, there is going to be a huge surge in demand for these meeting spaces so it will be crucial for hotel properties to be able to list their availability on this website which would be reducing any additional costs that go into booking meetings.
xiaoyuzhang

The Pros and Cons of Digital Menus - 0 views

  • do not even have to wait for any wait staff to come by since you can order right there from the tablet
  • elimnate the wait time and you elminate the need for extra staff to attend so many tables
  • with digital tablets, the menu can be updated at a moment’s notice online from anywhere and very fast
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  • guests can pay instantly and never have to wait for the waitstaff to bring them a check or to process the payment
  • Digital menus offer the opportunity to capture survey responses on customer satisfaction.
  • faithful employees will not be happy about the addition of these digital kiosks. Essentially it is replacing a lot of their duties as a waitor or waitress. 
  • this means an increased expense of purchasing
  • l need a team to keep them updated with the most current menu and promotions
  • As time goes on, jsut lik with a cell phone, the battery is not going to last as long which will cause problems for the guest's experience.
  •  
    This article shows us some pros and cons of digital menus. The Pros includes captivating, saves time and resources, real-time capability, instant payment, and customer satisfaction. The cons includes waitstaff unhappy, added expenses and power problem.
kelseybarton

Technology Innovation (and Other Trends) in the Hotel Events Space Shaping 2020 | - 0 views

  •  
    (1 of 3) This Hotel Technology News article discusses the various technology advancements in Hotel Event Planning and what their effects were predicted to be for 2020. As the article states, "With each passing year, events seem to get bigger and better, boasting exciting new technology, catering to attendees' needs in finer detail, and bringing guests together in unique venue spaces for a variety of occasions." The event industry continues to grow as people continue to desire more unique, memorable experiences. Event planners struggle with advancing their experiences, but with the help of technology they are able to continue to grow each year. This process starts with the booking experience and Venue Management Technology has gained popularity in creating seamless booking experiences. "Whether marketing to a transient guest, event attendees, or a corporate group, hoteliers and event planners are in the business of meeting and exceeding expectations." With venue management technology, event planners are able to make memorable experiences starting with the booking of the venue all the way until days after the event. Venue management platforms provide everything to the event planners at their fingertips.
  •  
    (2 of 3) The article continues on to discuss that while large events are extremely lucrative, venues must make sure to consider smaller events as well. "Ensure your venue space is equipped for events and meetings of various scale, and work closely with planners to ensure an attentive, personalized experience while bringing their event or meeting to life." Meetings are going to continue to grow so venues must continue to adjust and be equipped for anything a consumer might desire. This may include non-traditional events or venue spaces as well. While classic hotel convention spaces may not be as popular anymore, hotels are challenged to utilize and market their space differently to attract new consumers. With the event industry, as with any segment in hospitality, the ultimate purpose is to leave lasting impressions on guests. In recent years, the use of technology has been great in assisting this idea. Venues who have mastered creating a memorable experience have often done so by "using new-age features and platforms to create a frictionless event, engage attendees on a deeper level, and create meaningful, memorable experiences." Venue management tools are also used in making these experiences for guests. The article left readers with three takeaways. The first being that venues need to utilize technology to make them more effective in areas such as RFP response and the way that they offer their services. The second takeaway is that businesses need to evaluate their current technology partners and make sure to choose a partner that will allow them to best create memorable events. The final key takeaway is that venues must increase conversions and improve venue listings with things such as real-time availability and strategic pricing.
  •  
    (3 of 3) This article was very interesting in its description of the technology used in the event industry and predictions for the future of events. It is quite apparent that this article was written at the beginning of 2020, though. I do believe the event industry was headed in this direction, but, as with the rest of the hospitality industry, I believe events will see a massive decrease over the next few years and then pick back up in the future. Due to the risks associated with Covid-19, consumers are not finding in-person meetings or events necessary. Many organizations have resorted to digital meetings and cancelled any events, causing a huge loss for the industry. I believe that as the rest of the industry recovers, events will slowly follow and eventually make their way back to their pre-pandemic predictions.
kuhang

Developing an Email Marketing Strategy in Hospitality By Max Starkov, Adjunct Professor NYU Tisch Center for Hospitality and Hospitality & Online Travel Tech Consultant - 0 views

  • This year over 20% of all revenues in hospitality will be generated from the Internet (15% in 2003). Another 20% of hotel bookings will be influenced by the Internet, but done offline (call center, walk-ins). In 2004, for the first time Internet hotel bookings will surpass GDS hotel bookings. Two years from now the Internet will contribute over 27% of all hotel bookings (PhoCusWright). 53% of all Internet bookings in hospitality will be direct to consumer (i.e. via hotel-owned websites).
  • Email Marketing - a Powerful Direct-to-Consumer Distribution Tool
  • In the context of explosive growth in Internet distribution and marketing in hospitality, email marketing is a powerful direct-to-consumer distribution and marketing tool. It allows hoteliers to engage customers in strong, personalized and mutually beneficial interactive relationships, increases conversions, and sells more efficiently. Email marketing is an important aspect of today’s multi-channel marketing model that requires hoteliers to communicate a single brand image across all channels.
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  • So the fight is to build your organic database, construct effective email campaign messages, win the right to be recognized and accepted into the email box, and convert the reader into a customer now and into the future.
  • The analytics to measure the success of an email campaign should include: open or view rates, click through rates, the number of pages viewed, the duration of the site visit, the number of contact forms submitted, the number of phone calls received, revenues and roomnights from special rate code bookings or packages purchased, and the long term sustainability of the campaign. Do people print out the email and present it by mail or at the front desk when making a reservation? Have you received inquires referencing the special rate announcement?
  • Email Marketing is here to stay. It is an important aspect of the hotelier’s Direct Online Distribution and eMarketing Strategy. Email and eMarketing in general can be used both as a direct response vehicle (short-term, results-oriented) and as a branding tool (long-term and strategic goals). Email marketing allows hoteliers to engage the customer in a strong, personalized and mutually beneficial interactive relationship at a fraction of the cost of traditional marketing. And most importantly, email marketing allows the hotelier to “own the customer” in this new online distribution and marketing environment.
  •  
    This article makes a detailed analysis of E-mail marketing strategies in the hospitality industry. Through a large number of data and case analysis, the author resolves the current development environment of E-mail marketing. In addition, the author puts forward his own views and summarizes a set of standard E-mail summaries from several important aspects of E-mail marketing activities.
Andrea Ruiz

What is Proximity Marketing? How much does it cost? What every marketer should know | Bleesk - 0 views

  • Proximity marketing goal is to deliver messages to people based on their precise location
  • important is the data it enables to collect, so that you get to know the your customers, their behaviour and can act upon it.
  • The type of proximity you choose depends on what your end goal is.
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  • For loyalty a combination of beacons, qr codes, NFC and geofencing may give you best results
  • How companies use proximity marketing?
  • Certain use cases for proximity marketing can work without a mobile app. If you are planning to use QR Codes or NFC Tags then you do not need a special mobile app for it.
biancafavilli

Tourism security in an age of cyber threats | NTA Courier - 0 views

shared by biancafavilli on 13 Feb 20 - No Cached
kmert005 liked it
  • the safety of clients and staff has to be the No. 1 priority.
  • leisure travel is an expendable industry, and there is nothing that can destroy the industry’s reputation more effectively than a lack of security or safety.
  • it is essential to dispel the idea that tourism security is static.
  • ...4 more annotations...
  • hat means contingency plans must be updated on a regular basis and security plans must show adequate flexibility to incorporate good customer service and proper protection.
  • the latest threat to the industry was underlined by the hacking of Marriott International’s Starwood database, potentially exposing the personal information of approximately half a billion people.
  • This cyberbreach serves as an example that the world of tourism security is fast-changing.
  •  It is essential that every tourism entity assume that, at some point, it will suffer some form of attack, whether physical or cyber. Do not wait for an attack to occur to begin to figure out how to mitigate the damage. Remember that an attack not only damages the client, but it also harms the entire industry.
  •  
    In this article, the author emphasizes that security in the tourism industry should be number one. With the advent of technology, cyber contingency plans must be a part of the overall security plans of tourism businesses. The author also admonishes hospitality businesses to be proactive when dealing with cyber security breaches to withstand malware and infections as well as to be honest with customers when security breaches occur to maintain the customer's trust.
kelseybarton

Protecting the Hospitality Sector With Security Intelligence - 1 views

  • A decade ago in 2009, hospitality was — by some reports — the most widely attacked industry of all. And while other industries have now surpassed it, a 2019 report by Trustwave still ranks hospitality as the third most-breached industry, accounting for 10% of all breaches.
  • the average hospitality data breach costs $1.99 million to contain, at a cost per record of $123. These high costs are due in part to the time needed to adequately respond to a breach. On average, it takes 200 days to identify a hospitality data breach and a further 75 days to contain it
  • attacks targeting the hospitality industry are mostly aimed at stealing payment card data.
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  • Why Is Hospitality So Hard to Secure?
  • 1. They often have large, complex networks.
  • 2. Customers are onsite — and attackers could be too.
  • 3. Staff churn.
  • 4. Franchising.
  • 5. Third-party risk.
  • Protecting the hospitality industry from cyber threats isn’t an easy job. Security professionals in the industry are tasked with defending highly complex networks with many endpoints against a constant barrage of attacks and a constantly churning workforce. On top of all of that, they have limited security resources to work with.
  • Comprehensive security intelligence helps security teams identify unknown threats to the organization, and make informed decisions about how and where to allocate time and resources for maximum effect.
  • Threat intelligence provides the context analysts need to quickly distinguish between valuable alerts and false positives, drastically improving their ability to respond to genuine cyber threats.
  • Threat intelligence can help security teams drastically reduce the time needed to identify and contain a breach by alerting them the moment stolen assets (e.g., guest or passenger data) are made available for sale via the dark web.
  •  
    (1 of 2) "The hospitality sector has always been a popular target for cyberattacks." This is the first line of this Recorded Future article published in January. The article discusses breaches that happened for both Marriott and British Airways and how this is a regular occurrence in the industry as it is such a big target with so many possible points that can be attacked. While the statistics for the hospitality industry have improved greatly in the last decade, in 2019, they were still accounting for 10% of all breaches. Not only does a breach affect the way an organization operates, but also it also severely effects their bottom-line and takes quite a but of time for them to recover. "According to Ponemon's 2019 Cost of a Data Breach Report, the average hospitality data breach costs $1.99 million to contain, at a cost per record of $123. These high costs are due in part to the time needed to adequately respond to a breach. On average, it takes 200 days to identify a hospitality data breach and a further 75 days to contain it." The article continues by stating that hackers are typically seeking payment card data when compromising the hospitality industry.
  •  
    (2 of 2) The article then discusses the many reasons why it is so difficult for hospitality-oriented companies to secure their assets versus other organizations of similar stature. Some of these reasons include the large, complex networks which are typically publicly accessible and contain many customers in the databases, the fact that customers are always onsite and so are attackers, the high turnover leading to inconsistent training and sharing of credentials, franchisers owning the responsibility of security yet not knowing much about it, and the risk associated with all of the various third parties the hotels do business with. While intelligence has come a very long, "security professionals in the industry are tasked with defending highly complex networks with many endpoints against a constant barrage of attacks and a constantly churning workforce… [AND] they have limited security resources to work with." Comprehensive security intelligence systems are now capable of protecting many aspects of the organization. Some of these updated features include responding rapidly to security incidents, blocking online brand abuse and impersonation, managing third-party risk, reducing breach containment times, and better allocating security resources. Property data security is so important to the hospitality industry. If a business does not take the proper precautions to protect their systems and their customers, then it could lead to a devastating event for the business. While security intelligence has progressed within the last decade, a business needs to make sure that they have chosen a reliable agent to partner with who will produce consistent service. If the business keeps up with their system updates and protections, they should not have to worry about their security system failing.
jessielee214

How to manage risks in tourism? | CBI - Centre for the Promotion of Imports from developing countries - 0 views

  • 1. What is risk management?
  • Risk management is a planned process through which organisations manage active crises.
  • A crisis is defined as a time of difficulty or danger and is usually a time when difficult or challenging decisions must be made.
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  • 2. Before a crisis: Have a Risk Management Process in place
  • A Risk Management Process aims to reduce the uncertainties of actions taken during a crisis. It is important to have this is place in advance, so that your organisation is well prepared for unexpected events that may happen in future.
  • Establish the context
  • Identify the risks
  • Know who your stakeholders are
  • Analyse and evaluate risks
  • Analysing risks involves determining the likelihood of a crisis occurring and their possible consequences, from insignificant up to catastrophic. Understanding which possible crisis would have the most negative impact will enable you to decide on the priority course of action.
  • Treat risks
  • Communicate and Consult
  • Being visible and keeping in touch with your stakeholders is one of the most important factors of risk management, and it must be done on a continuous basis in all stages, before, during and after a crisis.
  • No two crises are the same, and some destinations will be more susceptible to particular crises than others. You should carry out a risk analysis, drawing up a list of crises that might happen based on those that have occurred in your region/country in the past and may happen again.
  • Draw up a list of your stakeholders to get a clear overview, so you can ensure they are included in all correspondence you issue.
  • Use your website and social media to keep in touch
  • ou should revisit your website regularly and publish the most recent information about the impact a crisis is having on your destination/region.
  • It is really important to date your website communications, so that users can be sure they are receiving the most up-to-date information.
  • Monitor and review
  • Crises are often fast-moving; situations tend to be highly changeable and can be volatile. This means that current processes, plans or procedures that you have in place to deal with a crisis should be regularly reviewed and updated. Your plan should be flexible and dynamic, so that you can adapt easily to the changing situation when a crisis happens.
  • Training and testing
  • Once you have formulated your Risk Management Plan, you must train your staff and test the plan.
  • 3. During the crisis: Follow these four steps
  • Once a company is in the middle of a crisis, the first thing to do is to understand the situation as best you can and understand the impact it can have on your organisation. This is a continual process as one of the characteristics of a crisis is that it’s always changing, and the effects on your business will also constantly shift.
  • 1. Mitigation
  • Mitigation refers to the initial actions that the company that is directly in the face of the crisis or emergency needs to carry out. These are the first steps that need to be taken to protect the ones in the immediate line of fire – teams, customers, suppliers, industry partners and finances.
  • 2. Preparedness
  • he mitigation stage of the crisis management could be a very short process or a long, drawn-out process, depending on the immediate effect of the crisis on your business. At the same time, the process to start preparing the business for this particular crisis can be key to the next stages of Response and Recovery.
  • 3. Response
  • The majority of crisis management lies in the response to the crisis. All the preparation you have already done to protect the company and its assets will help you in the response stage.
  • 4. Recovery
  • It is difficult to know when the Response phase becomes the Recovery phase. However, it is clear that, while you are on the road to Recovery, you should to continue to follow the steps you established in the Emergency Response Plan. As in the previous steps, you should be continuously refining and updating the plan, based on the current situation. Flexibility during the Recovery phase continues to be important. Your organisation may look different following all the changes you may have made as a result of the crisis, and your markets may also have changed.
  •  
    This article uses diagrams and gives the step to let us know the processing of managing the risk. Also, it teaches a four-step process- Mitigation, Preparedness, Response, and Recovery to address a crisis successfully.
Lymaris Collazo

For hotels, COVID-19 has created an operational "perfect storm" | PhocusWire - 0 views

  • As recovery starts in some regions, hotels are reporting dramatic and unexpected spikes in occupancy numbers, swinging from 20% to 80% occupancy and back down to 20% in a matter of days.
  • The guest profile of businesses is changing too in many instances. Many business travel hotels are having to work out how to pivot to attract and profitably service leisure guests in the absence of a business travel market currently.
  • On top of the basic need to have the right amount of staff in place for a highly unpredictable amount and type of guests, hotels also have to process systemic change in the way their operations run to be able to guarantee the care of their staff and their guests. Surgical precision also needs to be applied to cost control.
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  • One of the biggest challenges for operations managers and housekeepers alike is in implementing the new cleaning protocols. Extra time needs to be planned per hotel room to make sure that the right processes are followed, and the correct manpower needs to be available to execute the new protocols adequately for the number of rooms in service.
  • Some hotels are also deploying cleaning techniques that require rooms to be left for three hours after spraying, others have a policy of allocating 24 hours per room before another guest can be checked in to ensure there is time to fulfill the new procedures.
  • We found that the average guest departure room cleaning time has increased by around 11% overall. In fact, over half of the hotels we spoke to report an increase in minutes spent cleaning each room of at least 15% or more. Ivaylo Ivanov, senior vice president of hotel operations for Okada Manila, estimates that at his 5-star resort, an additional 25% to 30% time is required to clean each room.
  • Expense control pressures are increasing as the costs of these operations continue to spiral with hotels having to outlay hundreds of thousands of dollars on new cleaning products and protective equipment.
  • With supplementary costs like these to balance against occupancy rates of 20% on average, hotels have to find sophisticated ways to save on costs that won’t compromise the all‐important guest experience.
  • We expected hotels to turn to a reduction in stayover cleans as a key way to balance out the additional time spent cleaning check-out stays. However, our survey found that only 12% of the hotels we have spoken to have actually gone down this route.
  • As a five‐star resort where guests know to expect exemplary service, Ivaylo at the Okada resort just simply does not feel this option is open to them as standard (although, if guests request it, that would of course be accommodated). Indeed, where guests do want stayover cleans, the hotels we surveyed found that cleaning time significantly increases by around 35%.
  • When all the strings of the current environment for operations staff are pulled together, it is easy to see that not only have their jobs fundamentally shifted but that there is a huge amount expected of them. Technology has played a vital role in helping teams to communicate and operate during the lockdown, and it will be even more essential to equip teams with the right tools in this next stage so that hotel operations can be optimized to the maximum and these key members of the team are properly supported.Now is the time to assess each process to gain a full picture of exactly what labor and time is needed to continue to operate at the level guests expect whilst adapting to the regulations of the new normal. Any investment made now to support this essential part of any hotel will pay dividends in terms of lowering staff turnover and increasing guest satisfaction as well as realizing business-critical cost savings.
  •  
    On this article you may learn about the security protocols of cleanliness rooms that hotels had to implement due to Covid-19. This challenges comes with the accompanion of controlling opertional costs and what labor and time is needed to continue to operate at the level guests expect whilst adapting to the regulations of the new normal.
shaunagayecox

Seven Things Meeting & Event Planners Look for in a Hotel | By Kacey Bradley - Hospitality Net - 1 views

  • It's important that your hotel's website offers everything a planner needs to know, including the types of events you host, amenities available, catering options and more. Bonus points to hotels that provide contract outlines for planners to peruse.
  • Post photos of event spaces, both empty and used. Outline which rooms are best for which events — for example, the poolside lounge might work best for a cocktail party or shareholders meeting.
  • User-generated content is more authentic and telling than a hotel's website, making it crucial for a hotel to have a positive online presence.
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  • But many hotels fall short when it comes to open and direct communication. According to one survey, slow response time is the biggest frustration event planners face with venues.
  • Hotels that offer direct communication are hotspots in the eyes of event planners.
  • When less constrained by the stereotypical workplace, people are better able to share ideas, communicate and collaborate.
  • Provide a realistic expectation of what you have to offer with an info-filled website and high-quality pictures. Keep communication simple and easy with email. And remember the importance of the "wow factor" — what makes your hotel unique.
  • Not only is internet access a must, but it also has to be fast and reliable, able to handle data-heavy activities like streaming and downloading.
  • Always be up-front and honest about additional costs.
  • Staff should be trained to handle a variety of event types, from weddings and bar mitzvahs to corporate meetings and charity fundraisers. A flexible team is invaluable when it comes to planning an event.
  • When it comes to a hotel, event planners are looking for that "wow factor." They want highly-creative spaces that challenge attendees to think outside the box.
  • To stand out from the competition, hotels should offer adaptive outdoor spaces that provide a combination of natural sunlight and greenery. An outdoor venue can offer a welcome change of pace that corporate event planners crave.
  • Realistic Expectations
  • User-Generated Reviews
  • Event planners research online to come up with a list of potential hotels.
  • When a guest or event planner is checking out, ask them to write a review of your space. If a guest leaves a negative comment about your property, don't fire back or try to hide it. Instead, use it as an opportunity to admit your faults and show determination to do better. Let guests know you're committed to providing remarkable experiences.
  • Direct Communication
  • Over-the-top acts of customer service matter.
  •  
    Meeting and event planners spend extensive amounts of time researching for the services and locations that meet the needs of the customer they are serving. Venues must provide planners with realistic expectations. Event planners also pay special attention to user-generated reviews, so companies must also pay close attention to their online presence. Direct communication is also essential between event planners and hotels as having a reliable point of contact is important. Event planners also look for unconventional spaces that allow for a change of scenery. Reliable wireless Internet is also a must for event planners as this is essential for their planning needs but also for the guests that will be utilizing the space. Lastly, the staff at the venue must be flexible and trained for various types of events. The wow factor is what event planners really look for when evaluating spaces. They want venues that are different than the rest of the competition and will make their event really stand out.
  •  
    Event Planning serves as the most critical part in making the event a memorable and special one. While taking care of the perfect venue and place settings its also important for them for keep contact with their venue and updated options. Event planners feed from user reviews to gain more awareness and generate more business so in order for them to accomplish this they go over and beyond to satisfy the needs of the customers.
  •  
    This article discussed different ways to make your hotel an ideal match for an event planner. Based on the seven ways described by the author, one would be more likely to be able to have event planners pick their hotel to host their events. The seven ways described were: making sure your website gives an event planner real authentic details about your space; allowing all user reviews to be available including any negative ones (you can always show how you plan to improve for any negative experiences); having someone available to speak directly with the planner whenever needed; having an outdoor space for events; making sure your wireless internet is reliable and of an adequate speed; having staff who are trained to work any kind of event (i.e birthday parties, bar mitzvahs, corporate events); and having a venue that stands out in a unique way.
teallemejia

As vacations resume, here's why you might want to pay a travel advisor - 0 views

  • The pandemic ruined travel for travel advisors and their clients the last 15 months. However, people who didn’t book with an advisor had no advocate and were much worse off.
  • A survey from Sandals Resorts and the American Society of Travel Advisors found that 94% of customers will use them again and 44% of all travelers are more open to the idea post-Covid.
  • we were just refunding and refunding, and we were fighting for our clients
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  • people forgot about the other side of the hospitality industry, from the flight attendant and travel advisor to the [hotel] housekeeper,” Griscavage said. “It impacted our industry in a really bad way.”
  • Using the internet cut out “the middleman” — i.e., the travel advisor, who was paid a commission by airlines, hotel chains and tour operators — so suppliers could offer seeming bargains at their own self-service sites or at online travel agencies. Problems arose, however, with unforeseen bumps in the road — natural disasters, political crises, industry strikes — and then travelers largely had to fend for themselves.
  • “The future is bright,” Kerby said. “If you didn’t understand the value of a travel advisor before, you certainly do now because you realize how thin the response mechanisms are for some [travel] suppliers.”
  •  
    This article talked about the importance of travel agents. Before the pandemic people often thought that travel agencies weren't necessary was a dying career, however since this past year they have really proven their worth and won't be going away any time soon. Travel agents were able to cancel trips and get their customers money refunded or switched gears and planned a different trip for the future. Using the internet to cut out the middleman and save money isn't always the best way to plan a trip and the pandemic proved this.
rhera004

Amazon's new smart shopping cart lets you check out without a cashier - The Verge - 0 views

    • rhera004
       
      Would this really be more cost effective?
  • “[The Dash Cart] has a ring of cameras, a scale, and computer vision and weight sensors to determine not just the item, but the quantity of the item,
  • When you finish shopping, Amazon says dedicated Dash Cart lanes let you just exit the store without dealing with payments or waiting in a checkout line.
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  • touchscreen and
  • s
  • detect what items you’re placing inside
  • the Dash Cart
  • checks you out digitally
  • Whole Food
  • Amazon Go
  • Instead, this is your standard, everyday grocery store, only it has smart Amazon-made grocery carts for you to use
  • There’s also the privacy question, and whether the Go format’s tracking and surveillance approach is maybe not as palatable as a smart shopping cart a consumer must opt in to use.
  • So the device can handle up to about two bags of items, but it can’t do a full cart quite yet.
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