What Makes a Successful Event in the Hospitality Industry? | Chron.com - 0 views
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As the owner of a small business in the hospitality industry, your first priority is the satisfaction of the client, the person who booked the event and is paying for it.
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Their experience depends on the quality of the food, friendliness of the staff and the ambiance of the room
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However, a successful event leaves the client feeling that he got more than he paid for.
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Four key elements to successfully planning an event in the hospitality industry include but aren't limited to: Client Satisfaction - The event should follow through as planned between the planner and client. Anything that goes wrong should be fixed in a timely manner where the client won't notice. A successful event leads to client loyalty most of the times so they'll book with you again. Profitability - Ensure each event doesn't result in a loss Guest Experience - What the guests experience will ultimately determine how the client's satisfaction of the event will be by the end of the night. A guest's experience will be based off of service and quality. The quality of the chairs, the plates even right down to the utensils they're eating from, the music, the drinks, and most importantly, the food. Happy guest = happy client Perceived Value - Adding a special touch to an itinerary that the client wasn't expecting makes all the difference
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This article outlines several factors to focus on in order to host a successful event in the hospitality industry, including customer satisfaction, guest experience, profitability and perceived value. Among them, customer satisfaction is the primary factor that needs attention, and improving customer satisfaction will get more business opportunities. In addition, meeting customers' needs and solving customers' problems can give customers an unforgettable experience, which is also conducive to the success of the event. As an operator, you must also consider profit. Profits come from customers. If you can improve the perceived value of customers, it is a memorable experience for customers, improve customer satisfaction, and profitability comes naturally.
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