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brianamfernandez10

10 Best Event Management Software: Comparison of Popular Tools - Financesonline.com - 1 views

  • In fact, in an etouches research, 42% of subjects admitted technology is challenging to adopt in their business.
  • Tracking tasks for various events can be complicated and confusing. monday.com can help you create a structure and organize these tasks according to priorities, importance, and projects.
  • is an open API, cloud-based platform for event organizers and attendees alike. It lets the former plan and manage events while communicating with their attendees, all from one platform.
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  • makes event planning and ticketing as hassle-free as possible. Once you’ve signed up, you can create an event page where tickets can be bought and guest details can be collected.
  • You can create a seating chart for your chosen venue so guests can select their seats before purchasing their tickets. Moreover, you can offer multiple levels of pricing and easily adjust prices as needed.
  • There are tools for event registration, listing design, ticketing, promotion, fundraising, payments, and more.
  • You can even use social media sites, such as Facebook, for your campaign. Progress can be tracked in real-time, so you’re always updated about the event’s attendees and financial details.
  • Gather is a cloud-hosted event management platform that works well for businesses of all sizes that are looking to organize any event
  • it offers a mobile app that allows them to send inquiries, book events anytime through the booking widget, or plan events
  • Cvent is a comprehensive solution that is resilient to the needs of organizers by industry, role, and even as third-party planners. It has a unique tool, among others, for searching the most cost-effective venue for your event.
  • For freelance planners, this ability lends to them a professional look that justifies higher consultation fees.
  • There’s an analytical feature as well to provide you with deep insights into how your event has fared.
  • Bizzabo comes with a mobile app as well to ensure that managers and staff members can do their jobs on the go.
  • Still, it has an international edition for US and UK events and practically anywhere in the world where there is an internet connection. It has a free app for free events like networking nights.
  • It’s a separate offer that lets you sort people by profession, age, region, and other metrics.
  • Eventzilla excels in pre- and on-site registration and ticketing and deserves a rank in our best 10 event management software list for its downright intuitive yet straightforward functionality.
  • Eventzilla also integrates with top-tiered secure payment channels PayPal, Stripe, Braintree, and Authorize.net. And there’s a post-event survey tool to help you measure your success rate, to improve recurring events continuously.
  • You can also customize the UI to your branding, link it to a payment processor including PayPal and major credit cards, and generate e-tickets that can be scanned on-site.
  • analytics, discount codes, mobile access, and multi-currency, and multi-lingual support.
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    This article goes into detail about the top 10 used Event Management technology systems, going over all of the different features that each offers and how they can be applied to events within the company. It gives a lot of insight on how they are used across the world, and shows that every company big or small has a need to use one of these systems when dealing with events. Without a technological system being incorporated when planing events of any size; it is crucial to have a reliable system to ensure everything is organized.
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    This article is extremely insightful and provides the top technological resources used in event management. These systems are important whether you have a small or large company because they track data and is a great organizational tool.
Angelica Saez

Best POS Systems of 2020 - Reviews & Pricing - 0 views

    • Angelica Saez
       
      I believe these type of POS systems can be great for any type of business because it can truly be a lot of help.
  • Independent retailers and restaurants
  • Restaurants and food service businesses of any size.
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  • Small to medium retail businesses that need mobile, flexible POS solutions.
  • A Point of Sale (POS) system is an integrated software and hardware solution for retailers to manage sales. POS systems take the place of conventional cash registers by handling transactions, plus POS systems can: Process all types of payments Track inventory Manage your accounting needs Calculate sales tax Track employee work hours, vacation time, and absences Handle payroll Manage loyalty programs Track sales history Calculate pricing and discounts
  • This is a fixed POS so
  • Tablet POS software
  • Terminal POS software This is a fixed POS soft
  • Mobile POS software
  • Self-service or unattended POS software
  • This is designed to be used in kiosks and outdoor units where it's not practical to post an employee. It is often integrated with another POS system nearby, like to provide an extra sales point in a busy grocery store. It can be cloud-based or on-premise since it's not used with a mobile system.
  • The costs of your POS software will vary depending on the type of software you choose. Mobile POS software such as a smartphone app can begin at $50 per month, while more complex software can reach several hundred dollars monthly.
  • Other factors that may affect the cost of your POS software include: How many features you add Any hardware included Number of integrations Your operating system
  • You’ll need to get the right hardware to match the actions and transactions you want to carry out using your POS system.
  • With the right POS system, you can also analyze sales history to discover seasonal buying trends and correlations, which can come in useful when you want to increase sales. You can also remove manual error by using barcode scanners and automatic synchronization, as well as combat absenteeism with a more reliable employee tracking system.
  • A cloud-based POS system stores data on remote servers and can be accessed online, whereas a traditional or on-premise POS system stores data on a local server and can be accessed through an internal network.
  • Cloud-Based POS Systems On-Premise POS Systems
abroo041

Proximity Marketing | What is Proximity Marketing? - 0 views

    • abroo041
       
      This website discusses what proximity marketing is, who uses it, the target market, and how a proximity marketing plan is created and implemented. Proximity marketing is the use of cellular technology to market to mobile device users within a certain radius of a business. Almost every business uses proximity marketing in different ways. A restaurant might use it to advertise a new promotional meal, while an airport may use it to provide maps and promote their destination to tourists. The target market is anyone with a mobile device. Knowing your goal of marketing is the first step in creating a proximity marketing plan. Understanding the quick nature of these marketing advertisements and tailoring them to provide the most essential information and attract the viewer, all within a short message, is also important to successful marketing.
  • Locations such as shopping malls, large retail outlets, and trade shows, where consumers are generally planning to spend at least an hour or two, are prime areas for a proximity marketing campaign.
  • Proximity marketing helps companies and service agencies do just that
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  • Proximity marketing—also sometimes called hyperlocal marketing—uses cellular technology to send marketing messages to mobile-device users who are in close proximity to a business.
  • While the audience is limited to those in the proximity of the business and those using its Wi-fi or Bluetooth signal, the message is very user friendly and reaches those most likely to visit a store. Who employs Proximity Marketing?
  • Major retailers, such as Ikea or Macy’s, can send store maps and coupons or offers to apply for their credit card or to enroll in their loyalty or rewards programs. Hotels can inform guests about on-site events and promotions or can offer to enroll them in loyalty or rewards programs. Restaurants can send special menus/daily specials, coupons, offers for loyalty programs, or perhaps send trivia questions or other games to help them pass the time while they wait for their table to be ready. Shopping malls can offer a proximity marketing benefit to their tenants by putting together a package of coupons or offer a discount at any mall retailer. Travel hubs such as airports and public transportation centers can provide maps or display ads that can be sold to local tourist destinations. General information about a product or service can be delivered through proximity marketing even if the fixed location of the business or service agency changes
  • This makes just about every consumer with a smart phone potentially susceptible to a proximity marketing campaign, particularly younger, tech-savvy shoppers who are more likely to own smartphone and use them while shopping.
  • With mobile devices becoming a staple of modern society and the preferred way of accessing digital content, today’s successful marketing professionals will need to understand how to connect successfully with mobile consumers.
  • One of the key benefits of proximity marketing is that its messages reach a high percentage of potential customers who are in the area.
  • The main purpose of the proximity marketing plan is to connect with customers while they are near your business or service and spur them into action
  • In the case of mobile messaging, it’s important to consider adding an opt-in component to your campaign.
  • More and more, customers value control over the messages they receive and desire privacy from unwanted solicitations
  • Mobile devices are made for short messages and quick interaction, and there is intense competition for the attention and time of the mobile device user. Therefore, in developing a proximity marketing plan, messages must be sharpened and honed to be as clear, concise, and impactful as possible.
  • If the goal is to drive as much traffic as possible to the business and maximize sales that day, then an electronic coupon or special offer might be the best strategy. If the store has a high turnover rate, the goal may be to make a connection with customers by offering them incentives to return.
  • The digital and interactive nature of most proximity marketing campaigns provides the advantage of real-time data collection of response and success rates. If a message is failing to connect, it can be easily and quickly adjusted.
abroo041

Must-Know Event Technology Trends for 2020 | Social Tables - 3 views

  • In addition to speeding up registration time, incorporating RFID technology into events will help with both qualitative and quantitative data analysis, thereby making it easier for planners to target what worked during their event and what didn’t.
  • Though event apps are admittedly helpful, they now have a new hurdle to face. Producing an application to be used for one event is costly, time consuming, and inefficient, as users must learn how to interact with the app for each new event attended. Phone storage space is very important to consumers. Many are hesitant to download an application that they will only use once. Thus, event apps that can continue to deliver value to customers beyond the date of the event itself, are going to become a huge trend.
  • RFID also has the potential to allow attendees to become more engaged with the event across various social platforms.
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  • Menu options, travel directions, appointment updates, facial recognition software and contact information are just the beginning of the very real ways that event planners will soon be able to use wearable tech.
  • Event technology trends aside, the number one thing for any event professional to remember, is to let your tools work for you, rather than the other way around. The purpose of implementing advanced technology is to make your life, and the life of those whom you plan events for, as easy as possible.
  • 5G will also make it more feasible to incorporate the cutting-edge into event experiences.
  • Projection mapping is the act of creating an augmented reality experience with the help of projectors.
  • this visual technology proves to be an efficient and cost effective way to create optical illusions in nearly every location.
  • event technology adoption can increase attendance by 20%, increase productivity by 27%, and decrease costs by as much as 30%.
  • branded apps provide limitless opportunities to interact with consumers right on their own phones
  • Apps can be customized to appear as if they were created specifically for events or stays, while offering functionality that serves to enhance and personalize the attendee experience.
  • Planners can utilize branded multi-use apps to connect with attendees and engage them on a variety of levels before, during, and after the occasion.
  • Event spaces can create customized apps to enhance experiences and share things like helpful facts, historical tidbits, and even the personalities of their unique employees,
  • Because they’re often cloud-based, these programs also provide accurate, customizable, and collaborative project planning that’s accessible by all managing parties
  • With event diagramming software, both event planners and venues are able to map everything out visually
  • provides helpful tools like drag-and-drop diagramming, 3D walkthroughs, and seating software on a single platform.
  • Hotels especially can use apps in this way, allowing guests to control their rooms from their phones and even communicate with chatbots to find nearby attractions.
  • Projection mapping5GBranded multi-use appsEvent diagramming
  • It also opens up new possibilities for app developers to push the boundaries of current event tech trends
    • abroo041
       
      The world of technology is advancing every day. As technology grows and advances, so does its use in the events industry. This blog post discusses some of the technological advances that have made their debut in the events industry and how they can improve an event, how they help the event planner and venue, and even shows us examples of how they are used in real life. It gives statistics on how these technologies have benefit events. For example, when the blog post speaks about gamification, it mentions that "gamified events see a 44 percent increase in engagement". The post is not only suggesting to us that adding gamification is a good idea for future events, but it shows us how well gamification works.
  • Knowing event technology trends—and adopting the most valuable ones—gives planners and venues the competitive advantage
  • Studies show that using event technology can increase attendance by 20 percent and increase productivity by 27 percent. 
  • Each match automates personalized actions, such as printing a badge with the attendees name, sending an email with a scannable lunch voucher, and finalizing a swag bag for their ticket-tier (no sense creating swag bags for no-shows).
  • The technology speeds event check-ins, improves security, and helps businesses at tradeshows collect more valuable leads by tracking attendee visits to booths.
  • can also use facial recognition to watch for crowd flow bottlenecks and collect session attendance data so you know what worked—and what didn’t.
  • The ability to support advanced tech like facial recognition makes venues more attractive to corporate planners. The technology also allows automation at certain access points, which means lower manpower requirements and lower costs. 
  • Properly integrated apps add value to events, providing attendees with more opportunities for networking, interaction, and engagement with peers, speakers, and exhibitors.
  • Offering tech to support projection mapping provides bang for the buck. There’s no need to physically construct or deconstruct any part of your exhibit hall to add this fun, popular technology to your toolbox and draw more events. 
  • This visual technology is an efficient, cost-effective way to create optical illusions on anything—from cars to landmarks to stages.
  • With tradeshow or conference maps, speaker bios, and schedules in the event app, there’s no need for bulky information packets. Push notifications in the apps help keep attendees informed and on schedule. Planners can also use apps to personalize the event agenda through live polling and attract event sponsors with the option of targeted attendee surveys.  
  • Event spaces can create customized apps to share helpful info like maps, historical tidbits, and even the personalities of their unique employees
  • Easy-to-use 3D event diagramming software provides accurate, customizable, collaborative project planning regardless of venue design or size.
  • Give clients peace of mind and leave nothing to chance on the big dayUpload a floor plan to work with, so you know the diagram is to scaleTake clients and stakeholders on 3D ‘fly throughs’ to clarify your visionPlan seating charts and manage attendees’ meal choices or other preferencesHelp staff easily identify and accommodate VIPs and guests with special requests
  • Sales reps can collaborate with planners in real time, share variations on the event proposal, and visually portray upsells.
  • Attendees can use this tech to follow slide presentations, participate with quizzes and polls, take notes, and engage in text-based Q&A. They can also view graphs, tables, videos, and other content; and follow website and social media links. 
  • Any speaker can keep an audience attentive and engaged with this technology, leading to good reviews and a successful event.
  • Supporting second screen tech for presentations is much less expensive than making physical upgrades that aren’t in the budget. 
  • This data underscores the importance of social media sentiment analysis in monitoring your brand and messaging, keeping an eye on competitors, and making improvements to services during and after events.
  • Tracking attendee activity on social media during an event provides actionable data to help you make adjustments in real-time
  • Replenishing food and beveragesEasing show floor bottlenecksDriving session attendanceAddressing technology issues (mobile apps, Wi-Fi, or audio/visual)
  • Venues can social media sentiment to promote popular services and learn where there’s room for improvement:
  • Wristbands and smart badges using near-field communication (NFC) chips keep disruptions and lines to a minimum, thereby increasing attendee productivity and engagement.
  • Access different event areasExchange information with peersReceive exhibitor marketing materialMake cashless purchases
  • Wearable tech helps you speed-up check-in, control access, and monitor attendee behavior with less staffing. It also improves ROI for exhibitors, who can drive attendees wearing the tech to visit a booth of interest based on an individual’s profile.
  • On-site staff can use real-time data to learn when they need to offer overflow rooms or investigate security breaches, such as non-VIP guests in restricted areas. 
  • Indoor wayfinding helps attendees navigate exhibit halls with ease,
  • gather useful attendee behavioral data, send leads to sales team members in real-time, and build attendee profiles to send targeted messaging
  • You can also incorporate proximity advertising options as a value-add for exhibitors and sponsor
  • Post-event, you can utilize IPS data to see where attendees spent their time visiting booths and attending presentations.
  • Adding hotel bars, restaurants, spas, gift shops, and other amenities to the location map can help drive additional revenue during events while improving the attendee experience
  • store attendee admission information on their person, helping to detect fraud and streamline access
  • Attendees can review their travels throughout a tradeshow and see who they interacted with, while exhibitors are notified in real-time when sought-after prospects come into their booth.
  • Planners can generate pop-up directions for attendees based on their location at an event instead of investing in producing/shipping/replacing physical signage
  • validates your event and highlights improvement opportunities by tracking session popularity, length of attendee visits to exhibitor booths, and strong tradeshow traffic.  
  • RFID and beacon technology helps security and general event staff do their job better in real-time, which is essential for building trust and streamlining crowded events
  • event planners are turning to venue sourcing platforms to connect with the perfect site for their particular event.
  • discover detailed venue layouts, capacity ranges, and on-site services
  • Venue platforms offer exceptional ROI and generate more leads through improved discoverability.
  • Convey elements that make your venue uniqueShowcase your event spaces visually with accurate floor plans, 3D diagrams, quality photos, and videosLeverage the success of past events with testimonials and social media accolades
  • artificial intelligence (AI) tech is using badge scans, social media info, and other behavioral data to match attendees with people they should meet or seminars they may want to attend. 
  • Instead of taking-up significant time pre-event and on-site manually recommending seminars, exhibitors, and sponsors to attendees, AI can do it for you—even in real-time—based on their profiles and preferences captured during registration. 
  • it requires transparency and advance notice about how you may use data submitted by attendees. 
  • Attendees entering the geofenced area triggers predetermined actions, such as event check-in, push notifications, or advertising related to the event. 
  • Planners can sell geofencing to exhibitors and sponsors to reach attendees at events, or even promote their event on attendee devices at a competing event under a separate geofence. You can also provide attendees with a better experience via seamless registration and check-in, along with automatic app downloads as soon as they walk on-site.
  • provides analytics, both post-event and in real-time to help you better understand things like the duration of an attendee’s time at an event and overall peak attendance. 
  • Hotels can serve ads promoting their brand, facility, and services to attendees at events
  • once a prospect visits an event website, ads for that event will appear on any subsequent websites the prospect visits, in the form of website banner ads, search engine results, and pop-up or push ads on mobile apps. 
  • Event marketing teams should develop relevant and creative ads with clearly visible event dates to convince prospects who have visited an event website, but haven’t yet registered
  • venues can use it to generate return visits from event planners
  • retarget attendees during events with offers for in-house services like food and beverage, spa, and discounts on extending their stay.
  • Gameplay creates an immersive attendee experience, while generating leads and booth visits for exhibitors via quizzes, scavenger hunts, and trivia on mobile apps.
  • Gameplay fosters a sense of common purpose; creates an environment of collaboration and trust; facilitates easier communication; and boosts attendee confidence. You can also gather information about attendee engagement and interests via game choices.
  • Promoting the use of gameplay on-site showcases a venue to organizations looking for facilities supporting team building exercises as well as immersive attendee experiences.
  • Event technology is a term used to describe all of the digital tools and software used in the events industry. Everything from check in & registration, to diagramming, to social media tools, and more can be considered event technology.
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    RFID, event applications, wearable technology, virtual reality, and social media are upcoming popular uses for event planners. With RFID event planners are able to keep better track of the guests attending the event as well as keeping them more involved. I first heard of this a few months ago when attending an event and it described that a chip with RFID was placed inside the wristband-type ticket. For me, the most interesting thing is the wearable technology! Imagine an event where you can have directions given to you or a layout of the event right on your wrist! Also, the watch can notify you of events happening within an event or you can see order your food or see the menu. To know that soon enough it will be a norm for everyone to have some type of wearable technology and that event planners can truly get the guests involved through this use is exciting.
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    This article discusses five major event technology trends. The first is RFID, which can assist in registration time but even more important is being used to gather both qualitative and quantitative data analysis. This kind of data acquisition is great because it allows for planners to analysis, study and understand what worked and didn't work for their events. The second is multi-use apps. These apps allow the event to incorporate important aspects like activities, scheduled break down, and speaker info all at once. Additionally these apps allow attendees to socialize with other participants, and expand their network. The other technologies are some that can definitely change the industry once they are fully integrated. These include: wearable technology, virtual reality, and social media.
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    Nowadays the event planning becomes more and more popular. With the development of event planning, we have 5 event technology trends shaping the future of event planning. The first on is RFID-radio frequency identification. In addition to speeding up registration time, incorporating RFID technology into events will help with both qualitative and quantitative data analysis, thereby making it easier for planners to target what worked during their event and what didn't. In this way, it will be easier to foster repeat attendees. The second one is multi-use apps. It's easy to use apps to solve problems. event apps that can continue to deliver value to customers beyond the date of the event itself are going to become a huge trend. The third one is wearable technology. Like google glasses should be a trend in the future. Facial recognition and contact information make the event planning more easier. The fourth one is VR. VR is a great way to up attendee engagement during events. The last one is social media. Social media will be a really important trend. Social media is more than likely the way that investors and sponsors will advertise your event.
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    This article introduces four new advances to technology that help ease the process of event planning. Projection mapping, 5G, Branded multi-use apps, and event diagramming.
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    This article shares the technology innovation with meeting/convention operations and how these technology help offer better guest satisfaction.
davidclark33

Restaurant Customer Service And Technology: Chili's' Tableside (POS) And Mobile Approach - 0 views

  • It's a mistake to think that a waiter's job is primarily to deliver food. This is one of the primary lessons I get across in my customer service training sessions for restaurant waitstaff: that waiting tables is a multifaceted art form that includes providing guests with feelings of recognition, comfort, and anticipation, providing a bit of theater, and, sometimes, serving as couples counselor and family mediator. Getting food to the table is really the least of what’s involved.
  • And there lies perhaps the biggest danger when you’re considering a move toward installing tableside technology in a restaurant: losing these less obvious, but emotionally crucial, parts of the waiter role. Another danger is that the implementation will be off-brand and off-putting.  There is a 4-ish star steakhouse with locations in several U.S. cities (think: "Morton’s but regional") whose black-clad, iPad-based menu opens on Page One with cheesy Comic Sans electronic discount coupons and two-for-one offers.  Maybe this doesn’t put you off your feed, but it did me, and I doubt that I’m alone. Which means that all the effort the restaurant had put into properly costuming the waiters, gussying up the dining room, sending its sommelier on vineyard junkets, teaching the waiters how crumb down the white tablecloths (and buying all those silver table crumbers) went down the drain with that one, ridiculously off-brand, choice. Folks: Just because you can do it, doesn’t mean you should do it; before you deploy any tableside technology, make sure that every single part of the deployment fits your brand, or at least fits your brand as you want it to be perceived in the future.
  • Which brings me to Chili’s Grill and Bar, the ubiquitous casual dining chain. Chili’s, which pretty much defines the mainstream of chain restaurants (and is not a place that self-service couponing – free chips with your loyalty points! – will be off-brand), is quickly becoming a definitive mainstream example as well of tabletop point of sale (POS) technology and mobile self-service restaurant technology.
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  • Solomon: Is the human element getting lost?  Allen: Absolutely not! A key differentiator of casual dining is the personalized service model. Our technology innovation is not only a win for our guests, but also a win for our team members. With technology, we’re able to remove some of the mundane tasks of the server and allow them to make our guests feel special with a memorable dining experience. Furthermore, technology is completely optional and guests can choose to opt out if they wish. These tablets do not eliminate the personal service our guests receive from servers. In fact, these tablets have served as a good tool for our team members to help eliminate some transactional pain points, such as paying the bill or ordering dessert, and have helped our team members do their job more efficiently. This allows our team members to focus on the duties that make a personal impact on the dining experience, such as getting to know the table, taking entrée orders and delivering meals, among other duties.
  • Micah Solomon:  Can you bring me up to speed on how the Chili’s digital service came to be deployed, and how it’s going so far? Wade Allen, vice president of digital innovation and customer engagement, Chili’s Grill & Bar: We started our digital guest experience journey in Sept. 2013 as the first mover in the casual dining industry to bring tabletop technology to our restaurant tables. The goal was to remove common guest pain points around paying the bill and re-ordering drinks. We’ve seen rapid adoption with 75 percent of guests using the tablets to quickly pay their bill. Furthermore, we’ve been able to gather valuable insights through real-time feedback where 25 percent of guests use the tablets to complete the Chili’s survey at the end of their dining experience. This feedback allows us to make improvements on an individual restaurant level, as well as, provide proof points for national-scale decisions around our Fresh Tex and Fresh Mex menu favorites. Once we had the tablets in place, we took a different approach and launched a fully digital loyalty program, “My Chili’s Rewards,” in May 2015. The goal was easy access/participation for all guests. We also included unique elements around gamification to keep guests engaged. In six months, we went from no loyalty program to 4.2 million members. Furthermore, approximately 18 percent of transactions in restaurant are tied to loyalty members. We’re building on this for what we call “loyalty 2.0” with our latest partnership with the Plenti rewards program, as the newest partner to join representing the casual dining industry. This will allow guests to earn points at partner locations and redeem for their Chili’s favorites.
  • Solomon: What are the backup plans for when guests want human rather than kiosk service? Allen: Our model is based on personalized service to make guests feel special when dining with us. So, the personalized aspect will always be a part of what guests experience at Chili’s. The technology innovation is completely optional and guests can choose to opt out if they wish.
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    This article is about Chili's success with their EMenu technology. The article was written in 2016 and includes an interview with Chili's VP of Digital Innovation and Customer Engagement. The EMenu has been a huge success for the chain and the interview touches on everything we discussed in class.
nbakir

How Hotel F&B Pivoted in Response to COVID-19, and What the Future Holds | By Court Williams - Hospitality Net - 0 views

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    This article focuses on the impact of the Covid-19 pandemic on the hospitality industry, with a critical look into the approaches that hotels F&B have applied to combat the new challenges. It is apparent that businesses in this industry have been adversely affected by the fact that they are no longer allowed to host customers, and some have even been closed down. The main challenge is that the businesses have also had to adjust their operations, with respect to the provision of an environment where there is minimal contact between customers and the employees. This article reveals some of the feasible approaches that have been applied by some of the businesses to ensure they continue serving their customers. Some of the strategies include the development of contactless food delivery options, providing gift cars and certificates to entice the consumers to purchase discounted offers, and promoting online ordering for food and other products. "Since most governments are prohibiting food and beverage outlets from opening fully for dine-in guests, contactless food delivery options have gained momentum." (Williams, 2020). Such innovations are bound to be the only way for the players in the industry to survive. However, they also need to embrace the fact that they have to lay off most of the workers and to repurpose some of the facilities. The hotel industry has to continuously embrace the challenges being presented by the restrictive laws meant to enhance the safety of the people by preventing the spread of the viral infection. The amicable solutions should be the diversification of products and services to meet the new needs of the target markets, while also ensuring that the entities are not operating at a loss.
kfern174

Social Media & the Hospitality Industry - 0 views

    • kfern174
       
      Social media has changed how businesses interact with consumers and it has become almost essential for companies to use social media to remain competitive with other companies. There are advantages for this including "humanizing" companies and almost tricking the customer into perceiving the interaction as friendship rather than a company wanting to just sell you something. This is evident with certain companies like Wendy's or other fast food engaging in banter on twitter or sharing memes. Companies also use promotions on their social media and offer discounts and reward their customers by linking or tagging the businesses on their account. And as more people share their life, they are more likely to write free reviews on their accounts either to help their friends or because they feel an inflated sense of importance. Customer service can also sometimes be conducted on socials which provides a personal touch and it behooves them to "set it right" because it is public, garnering trust from current or prospective customers.
zihanwang

4 ways ecommerce is impacting the hospitality industry - Insights - 0 views

  • The ecommerce explosion has impacted the way business is done online
  • Enhanced customer service, automated marketing, customer-specific advertising
  • four ways ecommerce is impacting the hospitality industry
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  • A personalized service tailored to the customer
  • Virtual reality brings the experience to the customer
  • Tapping into an increasingly international market using data
  • Retargeting to chase up lost sales
  • Virtual and augmented reality is fast becoming a normal part of everyday life, most noticeably in ecommerce.
  • Many hotels now let customers take a virtual tour of their building right there on the hotel’s website. The Thai hotel and resort chain Amari, for example, offers virtual tours of all its premises, including 360° panoramic views of its lobbies, exterior, and hotel rooms.
  • By analyzing weather reports, local events schedules and more, Marriott is able to forecast demand and calculate the value of individual rooms during busy — and not so busy — periods of the season.
  • Ecommerce has blown the international market wide open.
  • It’s important for hospitality brands to stay ahead when anticipating customer needs, and personalization is an important method of doing so.
  • Another way ecommerce is impacting the hospitality industry is through the normalization of sophisticated tracking and retargeting.
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    This article talks about how ecommerce has impacted the way business is done online within the hospotality industry with enhanced customer service, automated marketing, customer-specific advertising.
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    This age of technology has become so powerful that it is used widely for travel. Consumers are looking for a personal experience, not something that is meant for everyone. eCommerce has evolved and made it very easy for retailers to obtain customer information. With that information they are able to customized ads for you based on your searches. Virtual reality is also a new way for consumers to be able to see if an item good for their home. It allows you to get a feel of the product before using. Hotels allow the opportunity for guests to get a feel of the hotel before going.
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    In this article, the author gave a bird's eye view of how the hospitality industry in 2019 was impacted by e-commerce in 4 ways. Firstly, e-commerce focused on the individual to foster greater engagement and boost sales by creating a personalized experience for each guest, based on the data gathered on them. Secondly, through the adoption of virtual and augmented reality, e-commerce was able to allow customers to experience their products before purchase. Thirdly, e-commerce has given hospitality businesses, global access to clients that a brick and mortar business could not facilitate. Lastly, e-commerce has given hospitality businesses the ability to recapture lost sales, from potential customers who may have left their sites before purchasing.
  •  
    This article is about ways in ecormmerce has an impact on the hospitality industry.
  •  
    Virtual reality is becoming a normal part of everyday life in eCommerce. Most hotels now let customers take a virtual tour of their building before they book a stay at the property. E-commerce has blown the international market wide open for consumers that were previously out-of-bounds.
  •  
    As the hospitality industry continue to grow we should urge to monitor the current trends of consumer needs. Anticipation of what they may look for such as discount codes and personalized experiences are big pluses when it comes to satisfaction. An additional feature that customers are now being attached to is the virtual trend of placing furniture or items that you may purchase online in space of your home to see if it fits your look.
  •  
    This article introduce four ways that E-commerce impact on hospitality industry. Ecommerce is opening up new avenues for businesses all over the world across a variety of industries. Hospitality has a lot to gain from adopting new technology and ecommerce innovations. In Hospitality and Tourism industry, hardware, software, information management, and telecommunications systems have allowed for the processing and information flow amongst organizations. We consider the importance of the trend of Information Technology by implementing an effective IT system for advertising, distribution, encouragement and co-ordination of the industry. It is important that Hotel Industry take the lead of the emerging technologies to improve management abilities and develop business plans focusing on the most efficient income of delivering value added products to clients.
atutt002

Why Klook is using offline events to target Southeast Asia's mobile-first travelers | PhocusWire - 0 views

  • large-scale, in-person festivals to attract Southeast Asian travelers to its digital brand
  • more than 150,000 people stopped in for education, entertainment and, most importantly, to purchase Klook products
  • one-third of the attendees bought one of its tours, activities or experiences.
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  • There is also tremendous noise in today’s digital marketplace, and it is down to brands to distinguish themselves from the competition
  • photo zones with backdrops of popular destinations in Japan, Korea, Hong Kong, Europe, Australia and the United States
  • provides discounts for guests that purchase products while at the events and shares offers
  •  
    This article showcases a platform that not only provides online registration but also many different ways for event attendees to interact with each other over the course of the event.
anaslip

New Distribution Capability (NDC) in air travel: Airlines, GDS and the impact on the industry - 0 views

  • New Distribution Capability (NDC) in air travel: Airlines, GDS and the impact on the industry By Altexsoft Team On Mar 3, 2019
  • Two fundamental needs connect all airlines: revenue and passenger satisfaction.
  • Considering that getting in touch with the end user is nearly impossible via the channels provided by global distribution systems (or GDSs), a new standard emerged to resolve the issue. The air travel industry confronted big changes when the New Distribution Capability (or NDC) debuted in 2012. Lufthansa, British Airways, American Airlines, and Iberia were the first to adopt NDC. And the technology continues to make its way in airline distribution, as well as other means of improving airline operations.
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  • NDC stands for the New Distribution Capability, which is essentially an XML standard created by the International Air Transportation Association (IATA) to allow airline service providers to deliver rich content and ancillaries to their customers.
  • Personalised shopping experience and access to customer information. Currently, most of the customer personal data remain in the hands of middlemen, OTAs and GDSs. This means that airlines get just basic information about their clients, which doesn’t allow for personalising the shopping experience, the thing that has become a standard in modern travel eCommerce.
  • Content and pricing autonomy.
  • Currently, most airlines publish their tariffs via ATPCO, the tech provider and main source of pricing data.
  • Rich content offers, ancillaries, and discounts. Distributing the flight data via GDS’s EDIFACT (Electronic Data Interchange for Administration, Commerce, and Transport), airlines are unable to include ancillaries in their offers.
  • Product differentiation. The traditional GDS model only permits airlines to display prices and schedules.
  • Reduced reliance on legacy systems. Most airlines use legacy passenger service systems (PSS) that contain reservation info, fares, and schedule.
  • As a result, NDC was supposed to break the oligopoly of GDSs that formed over time.
  • According to the latest IATA NDC program update, the list of certified deployments reached 65 carriers. The number seems to have grown significantly since 2017 when IATA reported only 50 airlines adopting NDC. But, compared to the overall number of airlines connected to the major three GDSs, which is over 400, NDC adopters seem to be a minority.
  •  
    NDC or New Distribution Capability is a new subset within GDS systems to provide airlines with detailed information about customer in order to enhance the personalized service. NDC will be able to provide pricing independence and direction information to airlines about their passengers. The system is more flexible and accurate in order to improve the experience from what GDS would provide.
  •  
    This article tells us about a new communication protocol which is called NDC. NDC stands for the New Distribution Capability. You can also find some information about how airline distribution works in general.
irinadolgopolova

Are You Leveraging the Benefits of Hotel PMS Integrations? - 0 views

  • hotel property management system is not an integrated one. This means, as a standalone application, the Hotel PMS you have adopted is doing a great job by bringing in the much-needed higher degree of automation. But it lacks integration capabilities with a host of operationally imperative third-party hospitality technology solutions like channel manager, online reputation management solutions and many more.
  • #1 – Channel Manager Integration
  • The two-way integration between the Hotel PMS System and the channel manager software helps you update all the OTAs with your rates and inventory in real-time. reservations made on any OTA will reflect in your Hotel PMS in real-time, making sure that there is no discrepancy on the availability of rooms on various channels. Similarly, this integration updates reservation cancellations/modifications on all the sales channels.
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  • Hotel PMS that is integrated with online reputation management solution
  • #2 - Reputation Management Solution Integration
  • Benefits- Real-time and automatic update of inventory & rates across multiple OTAs- Increased online visibility of your hotel leads to more booking coming from OTAs- No more overbooking/double booking- Save time
  • #3 - Booking Engine Integration
  • Benefits- Collect personalized feedback from your guest- Analyze guest sentiment, understand their concerns and serve them better- Read and reply to reviews from 150 plus platforms- Effectively increase your online score and rating
  • The Hotel PMS System automatically sends out the email to the guest seeking their feedback on your services. This process helps increase your chances of getting more reviews from your guest and displays latest reviews online. All these help you to generate more bookings.
  • The Hotel PMS Software and Booking Engine integration turns your hotel website into a source of driving more direct bookings. Moreover, see if your Hotel PMS partner can help you with a booking engine that can be integrated with your Facebook page. This helps you get more bookings from your Facebook page.
  • It helps you turn lookers into bookers on your TripAdvisor page. Here too, you can save on hefty OTA commission fees.
  • Benefits- Get more direct bookings- Lower your dependency on OTAs- Save significantly on huge OTA commission- Earn more room revenue and increase your profitability
  • #4 – Revenue Management Integration
  • it is advisable to adopt a hotel property management system that comes integrated with a host of smart and intuitive revenue management tools
  • The PMS captures all types of discounts and refunds given on orders created at the POS in real-time and also captures category-wise POS details, so that sales are posted on appropriate account heads. Moreover, the integration also enables you to accept payments in multiple ways including cash, credit card, debit card, cheque, coupons, via online transfer methods like wallets, etc.
  • Benefits- Ensures efficient and streamlined billing process- Zero billing discrepancies, no loss of revenue- Get insights on performance of all the POS outlets at your hotel
  •  
    Using the PMS that integrates with different operational processes in the hotel can extremely benefit the managers, as they will have more time to work on improving the guests' experience, rather than supervising the operations related to PMS and other hotel departments' interactions. In this article, the different types of PMS integrations are described, along with the benefits of implementing those integrations.
anaslip

3 Best Free and Open Source Event Management Software - 1 views

  • 3 Best Free and Open Source Event Management Software
  • the software had to offer at least the following functionalities: Enable organizers to create an event page or website with details such as location and times. Allow attendees to register for events and/or buy tickets/passes.
  • Other important event management features include attendee management, barcode/QR scanning, email marketing, and mobile apps. However, these features were not requirements for inclusion in this list.
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  • Allevents.in is an event discovery and online ticketing platform that doubles as an event management tool. The platform helps you tap into an existing base of event-goers online and reach audiences more quickly than setting up a web page from scratch would.
  • Event setup is quick and easy. Integration with various social networks makes it easier to promote and market events. Ability to create discount codes is a much-needed functionality. The user interface could be simplified further to make it easier to navigate.
  • Eventleaf is a tool that allows you to create and promote event pages, as well as register attendees and sell tickets. The free version of the tool allows you to register up to 100 attendees per year, regardless of the number of events. It also allows you to build event websites and set up marketing campaigns for events.
  • It has a short learning curve, and it’s easy to navigate. There is a high level of customization in the design and registration requirements when creating an event page. It needs an auto-save functionality on the event creation page. It lacks the ability to adjust the audience when sending out email campaigns or surveys.
  • Odoo Events is open source software that offers features for all stages of the event planning process. You can use it to design and set up events pages, organize and schedule events on an event calendar, and manage attendee registrations. You can also use it to promote events via email marketing; integrate with social media, SEO tools, and Google Analytics; and do online and offline ticket sales.
  • Customizability of the interface. The tool is flexible enough to cater to the diverse needs of different users. Self-service means users have to fix any glitches or errors by themselves. Getting direct support from the vendor or affiliates is possible but can be pricey.
  • To help you evaluate event management solutions, here are some important points to keep in mind:
  • Size of events you plan to host:
  • Marketing and promotions needs:
  • Deployment options:
  •  
    This article shows us top 3 free even management softwares. Before choosing your software, keep these 3 things in mind: size of the event, marketing and promotion needs and deployment options.
rhoff019

Smart Trends Revolutionizing The Global Hospitality Industry - 1 views

  • Technology is the key factor in controlling lighting levels, air quality, water quality as well as preferred room temperature for each guest room.
  • When it comes to smart hotels, automatic smart blinds play a major role nowadays.
  • guests can easily control the shades without budging an inch from their bed.
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  • it will be possible even in hotels to unlock your room using face recognition technology powered by Artificial Intelligence.
  • Chatbots can predict and analyze inputs provided by guests, to offer a highly tailored customer experience. The chatbots can provide solutions to a guest depending on their specific requirements, tastes, and so on.
  • This smart trend helps the hotel staff to understand whether the guests are happy or not right from the moment of their checking-in to checking-out.
  • gift shop within a certain range, coupons, and discount vouchers will be sent to them on their registered mobile application to ease the process of purchase.
  •  
    Technologies being implemented in hotels around the world are making the guest experience more enjoyable. Some of these include smart shades, voice-controlled assistants, and services based on locations in the hotel.
  •  
    Speaking about technical hardware input and output considerations are sensitive. I indeed realized that no matter keycard energy efficiency and Smartender drink techniques. The approval standards are making daily job more efficient for everybody else. I think I like to go through the chatbot session in lateral mentioned ideal example, because the Smartender would have predictions too while guests are checking. There should have more options to make a connections together like they are working well within hotel lobby regions. Those keep good quality and environment.
atutt002

Restaurant Theft: Close the LOOP for a more complete deterrence program - 0 views

  • 2016 was the first year ever that 100% of retailers said they were victims of organized retail theft.
  • 75% of employees steal from the workplace at least once, and half will steal repeatedly
  • Internal employee theft is responsible for 75% of inventory shortages
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  • stand out from their peer group for one reason (too many discounts, voids, cancels, overrings, etc.)
  • Many systems today, like Mirus, are good at Monitoring events
  • to either support (RESOLVE) or deny whether the reported exception has meri
  • Training Required / Scheduled, Terminated, Warning
  • This added visibility raises the level of accountability and ensures that action is being taken in a timely manner to follow up on any / all reported fraudulent activity.
  • Measurement
  • Fraud graphs and charts help spot trends
  • Increased Accountability
  • Minimize Fraudulent Activity
  • Improved Customer Service
  •  
    This article features an automated data gathering system that measures patterns in employee/personnel returns, refunds, etc. that can help identify misbehavior. As discussed in our discussion board about Restaurant Fraud, this type of software could absolutely assist with monitoring and accountability for employees of any level, including management. An added bonus is customer data to increase and improve service
patrick021

E-Commerce Innovations With Applications for Hospitality - 0 views

  • With a variety of online visitor tracking tools out there, hotels and similar businesses can monitor individual customers when they visit their site, and tailor their offers and recommendations based on their behavior.
  • Almost every industry has their buyer personas, and the hospitality industry is no different. You’ve got your once-a-year family travelers, your regular businesspeople, and so on. Once these buyer personas are created, hotels and casinos can tailor their marketing efforts to reach one
  • the traveler’s journey is complicated, and can very from person to person. It means that there is much more competition online, and hospitality industries have to compete to get shoppers’ attention
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  • One such avenue is through retargeting. This is the process whereby shoppers who have visited a website are displayed adverts for that site even after navigating away from it. It can also be employed when a shopper adds a product or service to their cart, but then abandons it before paying.
  • With recent advances in 360-degree photography, hotel websites can now offer virtual tours of their rooms and venues. This lets any potential customers to see first-hand (almost) where they will be staying before booking.
  • one of the most simple tactics is to use ticker counters to denote how many rooms are available for certain dates, with the number steadily decreasing as they get snapped up. Urgency is a powerful motivator of action, and a countdown is perfect for conveying that.
  • As ecommerce grows ever more popular, online businesses are given more and more options to capitalize on psychological triggers to turn potential customers into sales. There are a number of these available out there, from storytelling, to building a sense of community.
  • Ecommerce is also a great medium for utilizing social proof. This is the leveraging of user-generated reviews and testimonials to convince dithering customers to commit to a purchase. By sharing customer sentiment in emails or on websites at the point of sale, brands can head off any concerns that shoppers might have with authentic testimonials.
  • The arrival of ecommerce has transformed the way thousands of industries do business
  • From retail and finance to construction and agriculture, more and more businesses are embracing the ecommerce boom
  • Ecommerce is opening up new avenues for businesses all over the world across a variety of industries. Hospitality has a lot to gain from adopting new technology and ecommerce innovations. Use smart tech to help you market experiences. And don’t forget to invest in data and personalization to drive up conversion rates
  • Ecommerce is opening up new avenues for businesses all over the world across a variety of industries. Hospitality has a lot to gain from adopting new technology and ecommerce innovations. Use smart tech to help you market experiences. And don’t forget to invest in data and personalization to drive up conversion rates.
  • Improved customer experience, targeted advertising, streamlined marketing processes — the benefits for brands are almost endless.
  • commerce is opening up new avenues for businesses all over the world across a variety of industries. Hospitality has a lot to gain from adopting new technology and ecommerce innovations. Use smart tech to help you market experiences. And don’t forget to invest in data and personalization to drive up conversion rates
  • Today’s consumers are increasingly demanding a more personalized service in their ecommerce experience.
  • London’s Strand Palace Hotel offers their guests such an experience, with the option of navigating through their restaurant, cafe, lounge, gym and more, all without ever even setting foot in the hotel.
  • VR is already being experimented with by a number of big-name brands.
  • Another innovation offered by ecommerce is selling to segmented buyer personas. These are imagined creations of your most common types of customer, built on consumer data that takes into account how and why they shop with you.
  • This is a useful technique employed by a number of online stores.
  • allowing them to target anyone who abandoned their cart before paying by displaying relevant ads and sending emails with special offers and discounts. By ‘chasing’ consumers as they browse the web, online businesses can ensure that they follow up on any missed sales.
  •  
    This article provides a detailed account of the variety of ways that E-Commerce can be used within the hospitality industry. With the advent of the Internet and new and improved technology, it has become much more imperative for companies to remain competitive in this space. From VR to targeting, as well as online tracking, there are a variety of tools that hospitality firms can employ to attract customers via the Internet. As the Internet is the primary resource that people utilize to shop for hospitality products such as hotel rooms, airfare, etc... it is incredibly important for companies to remain on the cutting edge in regards to their marketing online and attracting and retaining customers.
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  •  
    This article talks about how e commerce is opening up new roads for organizations everywhere throughout the world for many different industries. The hospitality industry has a ton to pick up from embracing new technology and web based innovations such as e commerce. By utilizing such technology, this has helped hotels offer virtual tours, generate more reviews, and create more online businesses by marketing experiences. As applications such as TripAdvisor, Amazon, Expedia and many many more, these have created a more personalized hotel shopping experience and has aided in tracking a traveler's booking journey.
  •  
    E-commerce as a standalone concept is one that has revolutionized all business done throughout the world. However, when it comes to hospitality, it becomes more and more intricate. Innovations within the scope of the hospitality industry have made it very easy to track a potential guest and lead them to our resort/hotel/theme park/restaurant, etc. If a guest is looking for a romantic getaway repeatedly on our site, then we can better tailor a search for them so they can enjoy quality time with each other. This is done through the use of what are called cookies. Cookies are small files that are saved on your browser when you first start searching on any given site. These files allow companies to use target marketing and aim at you, knowing what you like. Another great way that e-commerce has evolved for us here in the hospitality industry is that we can now offer our guests virtual reality tours of our rooms and commodities from the comfort of home. This allows us to show off our properties while the guests decide without having to make the trip beforehand.
  •  
    Applications today has made the hospotality industry florish. It has given the industry several opportunities such as a better hotel shopping experience, selling to buyer personas, tracking buyer history, and virtual reality tour of the hotel.
  •  
    The hospitality industry is faced with numerous responsibilities when it come to the satisfaction of guest. with the tremendous acts of growth within trends it is often difficult for vendors to keep up with the trends. some of the new trends that are being introduced include personalized features which is playing a major role today. Another major trend is now called virtual reality. I think this trend is a great addition to the industry because it allows customers to virtually place the item in their home to see if it fits their style. Also with the pandemic situations with can help with the idea of social distancing .
  •  
    The innovations of e-commerce with application in hospitality is becoming a growth trend for this industry. Many more guests are interested in the experience of personalized attractions and the creativity of what brands has to offer. Many merchants are creating a tool that allows the software to remind shopper/guest about what left in the carts to reduce the number of missed sales.
jamigovaerts

Hotel Management Software: What Are the Benefits for Hotels? - 2 views

  • hotel management software refers to any software package that is designed to assist with the day-to-day management of a hotel, resort or similar property. Examples of this include property management systems (PMS), revenue management systems (RMS), rate shopper software, reputation management software and channel managers.
    • jamigovaerts
       
      This article focuses on a general understanding as to why Hotel Management software is beneficial. The most important item learned from this article is that these softwares are able to assist in lowering human error and costs while also increasing revenue. By cutting down on error, the customer experience is increased which will then create a competitive advantage against competitors.
    • jamigovaerts
       
      This article focuses on a general understanding as to why Hotel Management software is beneficial. The most important item learned from this article is that these softwares are able to assist in lowering human error and costs while also increasing revenue. By cutting down on error, the customer experience is increased which will then create a competitive advantage against competitors.
  • Automation allows certain hotel operations to be carried out even when staff are not available to intervene manually, while the ability to share data across the property and even across hotel chains can help to remove barriers. Moreover, software solutions also have the potential to reduce instances of human error.
  • Review management software can boost your reputation, saving on marketing costs, while channel managers can save on costs linked to distribution.
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  • Another reason why hotel management software can be beneficial is because it can significantly enhance the customer experience you offer. One of the most obvious examples of this is the use of mobile hotel check-in and check-out systems, which allow for much more seamless arrivals and departures.
  • Finally, one of the single most convincing reasons why you should utilise hotel management software solutions is the potential to gain a competitive advantage over rivals. Many software packages will provide valuable real-time industry insights, allowing you to be more competitive in terms of room rates, or package discounts.
  • Hotel management software has become widespread within the hotel industry and there are a number of different types of solutions available. Crucially, these systems and applications have the potential to streamline processes, reduce costs, increase revenue, improve the customer experience and provide you with a competitive advantage
laboygrisell

GDS vs. Channel Manager: What's Better for Small Hotels? - 1 views

  • Small accommodation providers have two options when it comes to distributing their online inventory. They can either do it via a global distribution system (GDS) or via a channel manager.
  • Option 1: Global distribution system (GDS)
  • GDS acts as a middle-man that connects your small hotel to a network of travel agency professionals, including corporate travel bookers. You connect to the GDS, giving you access to all of the travel agents your GDS is connected with. Those travel agents then sell your rooms to their customers (a mix of corporates and leisure travelers), and any bookings made are automatic.
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  • Retail model This is the traditional model, ie. how you would work with a retail or traditional travel agent.
  • Merchant model This model applies to third party service providers that connect you to retail travel agents (by integrating with a GDS) and online travel agents.
  • Opaque model In this model, your guests don’t know they’re staying at your specific property until after they’ve made the booking.
  • Small accommodation providers can benefit greatly from using a GDS to connect to retail travel agents and corporate buyers. However, we highly recommend that you steer clear of the merchant model, because you would be paying commission to both the third party service provider and the OTA.
  • Option 2: Channel Manager
  • On average, small hotels can cut the commissions they pay in half by using an all-in-one solution
  • In this kind of business relationship, it’s much better to retain full control of your rates and inventory
  • In the distribution landscape, Global Distribution Systems (GDS) are just one of the many players involved in selling your rooms to a world of travelers. They are one of the oldest kinds of distributors in the industry, so it’s important that you understand how you can work with them effectively.
  • A GDS doesn’t work exclusively for accommodation providers – it does the same for airlines, activities, and car rental companies.
  • Your rooms are sold through all channels connected through the GDS e.g. traditional travel agents. Whoever sells your room earns a standard commission. Your guest pays you, then you pay your agent. An easy way to understand this model is if you think about how you would work with your local brick and mortar travel agency, that caters to walk-in customers. This is the default model used upon connecting with a GDS.
  • In this model, you would work with online travel agents (OTAs) like Booking.com via the third party service provider. An OTA sells rooms on your behalf, allowing your guests to find and select your hotel, check your availability, and make a booking.
  • However, this is very costly. As they are a third party provider of GDS services, you would not only pay commission to the OTA (a percentage of each booking), but you would also be paying the third party service provider a commission for use of the system (usually $10-$12 per reservation).
  • The only difference is, they won’t guarantee it (there is less of an incentive to sell you because there is no additional commission for them), and they will de-emphasise your listing (by placing it at the end of the list, hiding images, hiding room rate, and other strategies).
  • You set up several rates (usually 25%-45% less than retail rate), selling your rooms based on bids that guests make based on location, star rating, and other attributes. For example, Priceline uses a bidding system, and Hotwire allows guests to make bookings based on discounted rates.
  • GDSes are great for tapping into the corporate travel market – however, it is being used more for other types of travel than for accommodation.
  •  
    Compared to large hotel chains and airlines, the GDS can play a different role for businesses of smaller sizes. For small hotels, it may be beneficial to make use of a channel manager instead of depending on sales from a GDS. The article suggests to smaller hotels that channel managers, who work directly with travel agents, can mean more profit for your business. Using the GDS and a travel agency, you are technically paying 2 commissions. With a channel manager, you would only be paying one. Having this business relationship will cut out a middle man, and hotels with smaller budget will find this strategy more efficient.
  •  
    I find this article a little misleading. The GDS are channels, can be managed by a channel manager, or in conjunction with, or separately but usually for smaller hotels require an intermediary. Accessing the GDS(s) are used less by smaller hotels for two main factors: 1. Costs and Fees 2. Scope of demand (driving the right customers). 3. Program Fees The article cites figures which have changed substantially since 2015, as of Q4 North American GDS growth was up 6.4% and ADR was up 4.2% YOY with 18.4% of all bookings coming through GDS. TravelClick, Inc. (2019, March 4) What isn't highlighted in the article was the fact that margin agreements with OTAs for smaller independent hotel range anywhere from 20-35% . If the article had done an actual cost comparison (access through intermediary to GDS instead of OTA) the 10% commission + access and delivery fee may have proven more profitable. It would have been better if they had done a little more comparative cost analysis. TravelClick, Inc. (2019, March 4). GDS Booking and ADR Growth Drive Strong Q4 2018 RevPAR Performance in Hospitality. Retrieved from https://www.hospitalitynet.org/performance/4092226.html
  •  
    This article from the Little Hotelier talks about what exactly is GDS and the Channel Manager and which on is better for Small Hotels. Small Hotels should opt for the system that gives them what they need, but in their price range and for the size of their business.
tredunbar

How Hotels can use Beacons to Improve Experiences | Beaconstac - 0 views

  • For an application, location is one of the most powerful triggers of action
  • technologies available have suffered from three significant limitations: accuracy, granularity and power consumption.This is where beacons come into picture
  • ibeacon, one of the most ‘disruptive’ technologies of 2014, is already making waves across various industry verticals for all the revenue opportunities and enhanced customer experience it offers businesses
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  • beacon’s micro-location capabilities to deliver specifically targeted personalized messages, alerts and more on mobile devices
  • iBeacons implements a Bluetooth Low Energy (BLE) profile for micro-location, which opens up new possibilities for hotels and resorts using geo-fencing
  • Hotel apps in combination with beacons can take away many of the hotel formalities and make aspects such as room service, contact with staff, and in-room entertainment more interactive. The app is thus, more than just a tool, it is a personal concierge in itself
  • Check-in
  • Passbook integration, the reservation details would pop up on the phone screen when the guest crosses the geo-fence threshold of a defined iBeacon location
  • Finding the room and indoor navigation
  • Using beacons, you can define targeted ‘micro-locations’ to trigger an alert, an offer, or a special discount for a beverage to a guest who is already at the ba
  • These can also be used to build an interactive tour of a hotel or a resort, where users’ attention is directed to specific exhibits as they walk freely within the building. This feature enables indoor navigation similar to GPS
  • Using beacons you can provide guests with virtual maps and turn-by-turn directions to their favorite destinations inside the premises of your hotel
  • Keyless entry into rooms
  • iBeacon picks up the guest’s phone when in close proximity and unlocks the room door, giving the guest a keyless entry to his room
  • In-room controls
  • Room service
  • Offers, Loyalty programs
  • One can enable a mobile user to navigate and interact with specific regions geo-fenced using beacons. These devices can be used to determine the position of a guest in a large hotel, and direct him to his room
  • iBeacons, you will be able to customize promotions to specific locations in the hotel premises and send them right to a user’s smartphone
  • Check-out
  • Upgrade and upsell
  • Analytics
  • Gain customer insights
  • measure dwell times, measuring how much time visitors spend at different locations of the hotel, or which areas are most popular, when guests walk around the property
  • Staff Productivity
  •  
    This article serves to showcase how beacons can serve as effective tools for hotels. The beacons deploy micro-location capabilities that allow for targeted personalized messaging. Utilizing Bluetooth Low Energy and a property's geo-fencing, beacons can transform the check-in and out processes, room and indoor navigation, keyless room entry and in-room controls, room service, loyalty offers, upgrades and analytics. The beacon technology can also used with staff to maximize productivity and evaluate where resources are able to be saved.
jordanfernandez

Proximity Marketing: Often Creepy, but It Doesn't Have to Be. | Center for Digital Ethics & Policy - 0 views

  • Imagine you’re out shopping one Saturday afternoon. You walk into a department store and see a big sign that reads, “Get our app and save!” You love a good deal so you scan the QR code and select “download.” You scroll through a user agreement with about 10,000 words of legalese and click “agree.”
  • As you walk down the street later, your phone is abuzz with notifications you’ve never received before: a constant stream of ads from each store you pass. You wonder how they’re reaching you, until you realize the department store app is still running — it must connect to other stores.
  • Target merged its “Cartwheel” coupon app — used by 27 million shoppers, saving them more than $1 billion — with the main Target app and incorporated new features.
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  • This beats traditional advertising, which connects to consumers before they’re in a store — while they’re sitting on the couch at home watching television, for instance — and relies on them to remember the message later.
  • By using proximity marketing technology, stores can catch up by providing some of the perks of online shopping in person, like easy access to discounts, saved shopping lists and personalized recommendations.
  • Lastly, proximity marketing tools allow companies to gather behavioral data about their customers, including how often they visit a store and when, how long they stay and what areas of the store they gravitate toward.
  • Proximity marketing — location-based direct marketing in which a business or other organization sends offers, promotions, alerts or other messages to a person's smartphone based on the device’s location — is annoying, creepy and downright invasive in this story. But it doesn’t have to be. When implemented ethically, proximity marketing can provide worthwhile benefits to marketers and consumers alike.
  • But completely opting-out of proximity marketing — agreeing to all or nothing — should not be the only way consumers can protect themselves.
  • Their recommendations include displaying in-store signage notifying shoppers that their location data is being collected, letting consumers opt-out of analytics services, limiting how data is used and never selling personally identifiable data to a third party.
  • If retailers want their customers to shed the “malicious” connotation that comes with data tracking, they need to be upfront about how they are using that data, including location.
  • Target’s privacy notice is currently 4,359 words and the top of the page reads, “We may change or add to this privacy policy, so we encourage you to review it periodically.” How many customers read the whole statement and check back periodically for updates?
  • So let’s reimagine our scene in the department store: Again, you download its app. This time, the user agreement is a few clear bullet points. The app walks you through a quick Q&A to find out if it can access your location to make your shopping experience easier. It asks if it can share your information with its partners — other stores, whose names the user agreement lists out explicitly — and gives you an option to opt out.
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    This article addresses what proximity marketing is and how it can be beneficial to marketers and consumers if done right. It talks about how companies throw hundreds of pages of legalese when downloading new apps that people never read. They recommend to include displaying in store signage notifying shoppers that their location data is being collected, letting consumers opt out of analytic services and limiting how data is used without selling personal identifiable data to third party. I believe if companies make it easier for us to trust them with our data more people will use this style of marketing.
jasdhami95

How Hotels Can Use Proximity Marketing - Hotspot RevenueHotspot Revenue - 1 views

  • When hotel guests access the internet, Hotspot Revenue grabs their attention with thank you messages, upsell messages, promotional messages, loyalty reward offers or social media messages.
  • Hotspot Revenue’s smartphone heat maps provide real time analytics on your guests’ walking paths and dwell times
  • The tools include Beacons, Near Field Communications, WiFi, Geo-Locational Targeting and others.
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    A new method on how to gather consumer data in hotels or long-term traveling sites in order to capitalize on the amount of consumer spending. There are new loyalty reward offers that are being displayed to those consumers with "specials" and discounts, so that the hotel and store can benefit together off a collaborative marketing effort. This reminds me of the way Uber is able to use VISA in the offers portion to give cash back in Uber credits if its customers were to spend money with the same credit card that is linked to the account. The best of both worlds.
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