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ryanrodgers2014

E-marketing in the hospitality industry - Digital Doughnut - 1 views

www.digitaldoughnut.com/...ng-in-the-hospitality-industry

shared by ryanrodgers2014 on 07 Nov 16 - No Cached
  • The online marketing is doubtless one of nowadays most powerful advertising methods. All companies, and notably in the Tourism and Hospitality industry, are fiercely competing to lead and overwhelm the online space in order to shift market shares from competition, increase their online traffic and make more profits. In addition, International hotel chains are considerably reducing their offline marketing budgets year on year for the benefit of the online ones.
  • Social Media websites such as Facebook, Twitter, YouTube,… possess the advantage that they can spread any information or update posted rapidly to a very wide audience. Furthermore, sharable videos (i.e. choosing an engaging storyline and telling it with compelling visuals) constitute an amazing tool that keeps users’ attention and subtly persuade them along the way words can’t.
  • Content optimization for Search Engine: While the website’s content should match the guests’ search criteria, many hoteliers fail in making their websites a dumping ground for content to end up with websites that generate very poor value to guests and very low business opportunities.
  • ...5 more annotations...
  • However, as emails and/or e-newsletters might be unsolicited, senders should either offer recipients an opt-out option or get their prior consent (opt-in). In fact, experience shows that permission-based email marketing is one of the most cost-effective and efficient marketing tools available.  
  • This makes search engines one of the most effective tools in driving targeted traffic to a hotel’s or destination’s website. In the hospitality sector, hoteliers have two options with regard to SEM: Search Engine Optimization (SEO) or sponsored search:
  • Interface design:Adjustment of the web content for screen sizeso that users can comfortably access content in an intuitive way on a smaller screen and benefit from all functionalities on a mobile device (hotel search, access to reviews, bookings, payments, etc.).
  • A successful e-marketing strategy should comprise a set of specific e-actions that help hoteliers reach their planned objectives. These e-actions can be grouped into the following five main sections (A to E):
  • E-marketing is also known as Internet marketing, web marketing, online marketing or digital marketing. It is growing at a dramatic pace in the hospitality industry and is significantly impacting the business behaviors since it drives more revenue than traditional marketing.  
    • ryanrodgers2014
      ryanrodgers2014 on 05 Oct 20
       
      The hospitality industry is constantly evolving. A recent report by Adobe Digital Insights showed that 61% of leisure arrangements are made online. These statistics go on to show that in order for your hotel business to thrive, you need to put emphasis on digital marketing.
  • amichellemagluta on 07 Nov 16
     
    This article is meant to show the different types or e-marketing for the hospitality industry. It also goes on to explain how they can be used in the industry. I also enjoyed the most popular ways to use these tools. With technology moving at a fast pace, e-marketing is the next best way to market and to attract customers.
  • ...9 more comments...
  • anonymous on 12 Nov 16
     
    This article talks about how the E-marketing has grown drastically in the hospitality industry. It says how the E-marketing is having a huge impact in the business behavior because it is bringing way more revenue to the business. One of the e-action that help hoteliers reach their planned objectives is search engine marketing. Most pf the people that goes on the internet uses search engine to find information about hotels online. Mobile advertising is growing very fast since the connectivity speeds have improved and screen resolutions have advanced. Email advertising is also a great powerful e-marketing tool that companies use to put their business out there. This just help creates direct revenue for all type of guest. If a company want to succeed In e-marketing, they have to make sure that their online space is well managed and that everything is under control.
  • iancochran on 09 Apr 17
     
    E-marketing is also known as Internet marketing, web marketing, online marketing or digital marketing. It is growing at a dramatic pace in the hospitality industry and is significantly impacting the business behaviors since it drives more revenue than traditional marketing.
  • mtorres619 on 10 Apr 17
     
    E - Marketing will eventually take over any other type of marketing in the future. As we all know its a big trend and businesses need to keep up.
  • agarc521 on 04 Oct 17
     
    This article explains the importance of emarketing. It is explained in detail the important factors and uses of emarketing. There are many forms emarketing can take, and having knowledge of each form is helpful for many in the hospitality industry and other industries that can benefit from emarketing.
  • Rachel Rodriguez on 19 Nov 17
     
    "A successful e-marketing strategy should comprise a set of specific e-actions that help hoteliers reach their planned objectives. These e-actions can be grouped into the following five main sections"
  • Rachel Rodriguez on 19 Nov 17
     
    This article not only recognizes the important role of e-marketing in the hospitality industry but also explains the different categories that allow hoteliers to reach their goals. Each of these categories has its own particular way to promote the firm and each of them is equally important to fully reach the potential of the e-marketing. We are witnessing a new marketing era and the hospitality business can benefit from it immensely.
  • bdolman on 09 Apr 18
     
    The article titled " E-Marketing in the hospitality industry" emphasizes that the Internet Marketing is growing in the Hotel industry and it it has contributed in generating more revenue than other traditional marketing strategies. There are several actions Hotel owners can take to achieve their marketing objectives, this includes Search Engine Marketing (SEM), Search Engine Optimization (SEO), Sponsored search, Social Media marketing, Mobile advertising, Email advertising, and Display advertising. According to the author this actions will allow companies to compete and gain market share, increasing their online traffic and ensuring that their online space is under control and properly managed. Moreover, I believe as it is mentioned in the article that the fact that most hotels had implemented Web 2.0 services had allowed them to transform their websites content becoming a social platform where customers share their photos and content. This together with Mobile and Social media marketing are powerful tools in Hotel marketing.
  • aycasa on 19 Jul 18
     
    Throughout this article Mohamed Derouiche, discussed how there are six main sections/ "e-actions" to a successful e-marketing strategy. 1. Search Engine Marketing (SEM): "SEO attempt to improve a website's organic (i.e. non-sponsored) search rankings in Search Engine Results Pages (SERPs) by increasing the content's relevance to search terms." 2. Sponsored search: "Sponsored search corresponds to search ads that allow a hotel /chain to be included in the sponsored results of a search for selected keywords." I am sure everyone has noticed a sponsored or an ad link once you search something on Google. 3. Social Media Marketing: "Social Media websites such as Facebook, Twitter, YouTube,… possess the advantage that they can spread any information or update posted rapidly to a very wide audience. " 4. Mobile Advertising with this you can- "Study of people's behavior: This aims at the examination of "when", "where" and "why" people use Smartphones and tablets to better understand their booking trend, needs and expectations." 5. Email Advertising: "Email advertising, also known as email marketing, is considered as a powerful e-marketing tool for hoteliers since it creates direct revenue opportunities for past, present and future guests." I'd consider this one of the most effective ways to advertise because everyone has an email that they check often and with an email online a text message you can include a lot more information and pictures on popular destinations. 6. Display advertising: "Display advertising conveys its advertising message visually using text, logos, animations, videos, photographs or other graphics." This is another popular method in my opinion because people like to see things not just read about it. Nothing makes you want to go on a trip more than seeing a picture of a beautiful beach while you are in the cold weather or rainy season.
  • zport003 on 26 Sep 18
     
    This article describes the various ways in which the hospitality industry uses e-marketing. This article begins by offering other terms used to refer to e-marketing. The hospitality industry is significantly adopting the use of e-marketing, which is influencing business behavior and earning more revenue than the traditional marketing. The article states that a successful e-marketing strategy should comprise a set of specific electronic actions that have the potential to help the industry reach its planned objectives. The article describes these actions into five sections that include search engine marketing (SEM), social media marketing, mobile marketing, email marketing, and display advertising. Search engine marketing is being used in the industry because a large number of internet users use search engines to find information about tourist destinations making search engines as an effective tool for driving traffic to a hotel's website. Social media marketing involves the use of social media websites helps in spreading information to a large audience and interacting with them online. Mobile advertising is also part of e-marketing, and has been significantly adopted by the industry as the use of mobile devices is high in the industry and most people use them to access online content. The industry highly uses email marketing as it helps in creating direct revenue opportunities for the past, present, and potential clients. Display marketing is used in the industry to send adverting message to target clients using text, videos, animations, and logos.
  • gaston326 on 14 Nov 19
     
    E-marketing is a tool used by nearly all businesses nowadays. It is through this form of marketing that we are able to spread our word across the globe. When E-marketing, it is important to invest in search engines so that your products, in our case our restaurants and resorts, appear first. Our marketing can appear in the form of ads and pop ups, but also in emails. A big one is using social media platforms such as twitter, youtube and instagram.
  • pvega018 on 16 Nov 19
     
    Interestingly this article is back from 2014 and back then there was a different perspective on the capabilities of e-marketing as it was rather new to the world of hospitality. Comparing this article to the present just shows how much the experience has brought us and how much e-marketing truly benefits and expands our industry. Through e-marketing we can reach customers we never thought or even imagined of reaching out to.
xiaoyuzhang

Proximity Marketing: Benefits It Brings to Your Business - Leantegra - 0 views

leantegra.com/...its-it-brings-to-your-business

proximity marketing benefits

shared by xiaoyuzhang on 31 Mar 20 - No Cached
  • 部署快速，简便且经济高效 提高访客到客户的转化率 吸引客户并提高忠诚度 增强客户体验 获取独特的离线广告工具 促进离线到在线的转换 利用个性化的力量实现完美的客户旅程 分析您的营销活动并在离线营销活动的每个阶段进行改进
    • zeyupu
      zeyupu on 31 Mar 20
       
      Benefits of proximity marketing
  • Proximity Marketing or location-based marketing is the localized wireless distribution of advertising content based on beacon technology and associated with a definite venue.
  • Beacon technology is already used by some of North America’s top retailers, including Macy’s, Target, Urban Outfitters, and CVS.
  • ...2 more annotations...
  • In 2015, Macy had and installation of about 4000 beacons and it was the biggest installation. After that, in a year, in 2016, Rite Aid – a pharmacy retailer – beat Macy’s record by deploying beacon technology at more than 4,500 of its U.S. stores. It helped big retailer chains almost to double clients involvements and to increase overall profit.
  • Proximity marketing or location-based advertising helps to become more efficient to different spheres of services, such as restaurants, retail stores and hotels by combining mobile advertising with geo-targeting technology.
  • xiaoyuzhang on 11 Nov 20
     
    This article shows 8 benefits of proximity marketing: 1. Fast, easy and cost effective to deploy 2. Grow visitor-to-customer conversion rates 3. Engage customers and grow loyalty 4. Enhance client experience 5. Get unique advertising offline tool 6. Boost offline-to-online conversions 7. Use the power of personalization for the perfect customer journey 8. Analyze your marketing campaigns and make improvements on every stage of your offline marketing campaign
nashalsiddiqi

Will Augmented Reality Enhance The Hotel Stay Of The Future? - Hospitality Net World Panel - 0 views

www.hospitalitynet.org/...125000085.html

augmented reality hospitality technology hotel

shared by nashalsiddiqi on 13 Sep 21 - No Cached
  • From the point of view of sales and advertising, AR is a great way to show offers and promotions in real-time: a traveler could point the camera at a restaurant and see the menu-of-the-day come to life, or watch hotel room rates shown over the "real" property.
  • Virtual menus enhanced cocktails for example all become possible. Hotels that then champion this on social media can create great buzz around their brand. But really good infrastructure will be vital for this to be a success. The big question remains in the investment needed. Will AR be a budget priority over the next few years. That we will have to wait and see.
  • Some hotels have ridden this "gamification" wave, transforming into "Pokétel." AR is also used to offer unique experiences, as in the case of "Le Petit Chef," an application created by SkullMapping, which lets you enjoy your dinner while it is "cooked" by an animated Chef on your plate.
  • ...7 more annotations...
  • despite resistance from many properties to invest in new technology, we see an increasing amount of guest journey applications coming to the market, from digital check-in/check-out to marketing/upselling solutions.
  • it was very difficult to really produce an ROI as it related to travel and hospitality. 
  • Augmented reality requires a “wearable”, which is a major barrier to adoption, even after Facebook's acquisition of Oculus and significant price drops. 
  • Did the industry want a technology that further distances them from the customer? While that today may be needed during COVID, at what point does “hospitality” and personal communication become relegated to the technology? 
  • Here in Las Vegas, the footprint of integrated resorts ensures that wayfinding is a very important facility to move the guest from location to location. The volume and frequency of entertainment and dining options also mean that static wayfinding even when well thought out does leave room for improvement. 
  • In another thoughtful application, property in Las Vegas is combining art and augmented reality to provide a guest room with a 'view' where the physical realities of the actual room may not provide such a facility. In this case, an artistic overlay is applied against a static art piece. The outcome is focused on guest engagement, entertainment, and a point of difference. Although it is the same technology used that could provide reference information.
  • The pandemic propels the hospitality industry to innovate and offer new and exciting ways for guests' experience. As the industry seeks to upsell, enhance their guest experience and service offerings to stimulate demands, AR becomes an extremely valuable hotel technology during this recovery period. Augmented Reality technology can help solve the hotel industry's challenge in enhancing the physical environment and guest experiences without the costly and physical disruptions to their operations and facilities. With digital transformation and improving operational standards being the go-to recovery plan for the industry, AR could easily disrupt and transform the hotel industry around the world.
dlevine4195

Top 5 Hospitality Tech Trends for 2021 | By Serge de Klerk - Hospitality Net - 1 views

www.hospitalitynet.org/...4104029.html

hospitality tech mobile Software

shared by dlevine4195 on 13 Sep 21 - No Cached
  • online check-in and check-/out possibilities; mobile keys and cloud connected keyless hotel locks instead of a keycard and traditional Bluetooth locks; cashless payment methods; communicationservices, such as instant messaging with staff.
  • IoT allows for further automation and guests to be able to control their entire stay in the palm of the hands. It syncs the physical and digital world and connects hardware with software.
  • This will guarantee the needed interconnectivity between the different tools and enables intelligent workflows to be made.
  • ...13 more annotations...
  • the fact that more and more systems are connected to the internet and with IoT those systems can interact with each other in a smart way.
  • when an IoT lock is opened, this can automatically set on the connected smart lightning and temperature in the room.
  • . More and more are we seeing that the core, a hotel's PMS, is completely cloud-based and API driven.
  • IoT solutions also reduce costs associated with running a hotel by streamlining operations, providing better insights and offering real-time, automated management.
  • integrations allows for hotels to focus on guest interactions and service instead of administrative tasks.
  • There are many hotel tech companies that are then able to help hoteliers face these challenges and empower to run better, smarter hotels.
  • Hotels prefer to use one interface and guests should be able to use one (web)app for their entire journey. Having a cloud-based access system real-time connect with your PMS will offer this.
  • Creativity and flexibility will be key to driving hospitality growth post-pandemic.
  • Although technology can be a real game changer for the industry, it starts with the creativity of the industry itself.
  • Cloud-based technology can also be updated easily, securing hotels for future innovations and answering to their challenges of keeping up with the fast-paced technology in this industry.
    • dlevine4195
      dlevine4195 on 13 Sep 21
       
      Important Digital Touchpoints - Online Check in/Check out - Mobile Keys, locks, and Bluetooth keys - Cashless payments - Faster communication
    • dlevine4195
      dlevine4195 on 13 Sep 21
       
      IoT (Intelligent Technology), reduces costs, lets guest personalize and control every aspect of their stay, it connects the physical and digital world. These aspects are really crucial for success after the pandemic. It will allow hospitality companies to stay up with the trends of the contactless world. Since everything can be reached form mobile devices.
    • dlevine4195
      dlevine4195 on 13 Sep 21
       
      This will allow for more sustainability as well, making brands more "green", and saving energy and waste. This will be a lot more appealing for travelers, showing them hotels and restaurants have a mission to save the environment.
  • dlevine4195 on 13 Sep 21
     
    This article discuses how post pandemic technology integrations will be necessary to stay up to date with the average traveler. Cloud Services, integrations into PMS systems are allowing the guest to control every aspect of their stay by the touch of a button.
sdavi111

How Augmented Reality (AR) is Reshaping the Food Service Industry | by echoAR | echoAR | Medium - 0 views

medium.com/...-service-industry-a558039badad

shared by sdavi111 on 15 Sep 21 - No Cached
  • AR is applied in a variety of cases, from streamlining staff training, through visualizing dishes and menus, to enhancing the customer
  • experienc
  • food s
  • ...4 more annotations...
  • Restaurants can use AR to present of their dishes, promote their menu, and upsell items by offering true-to-scale 3D visual representations of their food.
  • 19 Crimes has used AR to enhance their wine bottles and provide more information on the pictures of 18th century British prisoners
  • highlighted on their bottle label
  • Bud Light partnered with the Washington Capitals to provide fans with AR games using Bud Light coasters in local bars near the Capital One
  • sdavi111 on 15 Sep 21
     
    Coming from a catering and cooking background I was happy to discover how many ways AR is being used. As soon as we started exploring this topic the first thing that came to mind was what an amazing selling tool this would be. Whenever i sit with clients they always ask me if I have pictures of parties we have done and food we have served. Being able to show it to them with a 3D perspective will make it all the more appealing. The goal of your first meeting with a client is to make them excited about what you have to offer and make not decide not to meet with any other caterers! Take it a step further and what an amazing selling tool it would be if you could say take a picture of a persons backyard where the party is being held and you could place a picture of your buffet so they can actually visualize what it will look like. I am very excited about the potential of this technology
xrive007

Undercooked fast food burgers are toast with robot AI - 1 views

www.msn.com/...ar-BB1glq1Z

food robot

shared by xrive007 on 16 Sep 21 - No Cached
  • a new software-based offering for fast food restaurants that aren't ready to go full robot just yet.
  • artificial intelligence (AI) powered cooking platform meant to keep human fry cooks from torching burgers—or worse, undercooking them
  • every year, an estimated 1-in-6 Americans
  • ...5 more annotations...
  • get sick, 128,000 are hospitalized, and 3,000 die of foodborne diseases.
  • The idea is to simplify kitchen and inventory tasks while doing away with outdated methods of cooking, which include monitoring cook times via wall clocks or relying on employee experience to know when items are done cooking.
  • CookRight is an advanced AI platform that incorporates machine learning, sensors, and computer vision to allow cooks to track a food item on a grill and monitor cooking time automatically in order to deliver precision-level cooking.
  • utilizes AI to optimize ingredient handling and cooking.
  • In addition to consistency and precision in cooking applications, the platform also leverages powerful analytics to improve food quality, drive efficiency, and save money by closely monitoring for supply chain issues. Robots may be coming for jobs in fast food, but for the time being, human augmentation seems to be the easier sell.
  • xrive007 on 16 Sep 21
     
    In this news you will see how robotics and AIs have been developed to help out even in the one place that some thought may not be possible, kitchen. However it is something that not everybody agrees with having in an establishment.
rhera004

How Augmented Reality Is Revolutionizing Hospitality Industry (From Inside Out) | ARPost - 0 views

arpost.co/...tionizing-hospitality-industry

technology AR

shared by rhera004 on 04 Jun 20 - No Cached
  • Augmented reality gives hoteliers unlimited potential to engage their guests. Since today everyone is carrying a smartphone in their pockets, you can leverage it to connect with your guests deeply.
  • AR has risen as an essential technology for the hospitality industry recently because it allows it to improve the physical environments and experiences and hence the sales.
  • One way in which hoteliers can use AR to boost their offering is by using interactive elements within their hotel rooms. Such experiences can add value to a customer’s stay at the hotel.
  • ...19 more annotations...
  • It is high time now for the hospitality industry to consider building gamification apps to engage their customers. You can create games that help customers win discount coupons of the nearby restaurants or theme parks.
  • Using augmented and mixed reality headsets,  such as Microsoft Hololens, companies can show all this information to the manager and employees in real-time.
  • Many hoteliers have leveraged augmented reality to make the hotel environment more enjoyable to customers. For example, one of the leading hotel chains,
  • Augmented reality can help facility managers to increase their engineers’ productivity and decrease costs to keep them safe. Incorporating AR mobile app into EAM and CMMS solutions can help them work more efficiently.
  • Hoteliers can use this technology to create virtual keys that allow customers to unlock their rooms when they come near one.
    • rhera004
      rhera004 on 18 Sep 21
       
      Incredibly important in collecting consumer generated data
  • T
  • history of the city or video traveling guide.
    • rhera004
      rhera004 on 18 Sep 21
       
      Interesting! I think it would depend on how this tool is used. For example, sounds like it would be perfect in a haunted house!
  • explore the hotel and your other establishments.
    • rhera004
      rhera004 on 18 Sep 21
       
      Can be used for scavenger hunts around the property to engage younger guests
  • Beacon technology is all about providing information to customers when they reach a particular location. It works using Bluetooth technology.
  • The CMMS can provide maintenance and service staff with an automated tool capable of preventive maintenance, scheduling inspections, work orders, managing inventory, and retrieval of recorded data. Technicians can enter various instructions explaining how long a task takes to complete work orders, filter through previous work orders, and closeout of the system.
    • rhera004
      rhera004 on 18 Sep 21
       
      Holding maintenance and technicians accountable for completing tasks in the estimated amount of time will save the property more money in the long run.
  • help them to improve their back-office operations.
  • It will help them to increase their revenue by saving maintenance costs.
  • d
  • eliver a great customer experience.
  • he second one is that you can get more insights by integrating the app with CMMS (Computerized Maintenance Management System) or EAM (Enterprise Asset Management).
  • qszero on 04 Jun 20
     
    This article depicts how AR (augmented reality) is being implemented in the hospitality industry to improve the physical environment and experiences the hotels are offering to the consumer. It provides a real time data feed to customers at the right time and place giving great customer service in the end result. Some examples how it is being implemented is that with AR you are able to transport the customer directly to the room they want to explore in real-time and in real retrospective as if they were there. With the creating of AR apps like "Pokemon Go" hotels can create similar games in which it rewards the customers with discounts and other incentives. So with the rise of technology we can definitely look forward to how technology can hep us prior to our choice of booking experience the outcome of what to expect without leaving the comfort of our living room.
xrive007

McDonald?s beacon strategy pushes in-store conversion rate to 20pc | Marketing Dive - 0 views

www.marketingdive.com/...20338.html

innovation restaurant technology

shared by xrive007 on 23 Sep 21 - No Cached
  • beacon-enabled promotions to customers within its venues via a mobile application, resulting in a conversion rate of 20 percent.
  • enhance its personal relationships with customers as well as increase awareness of a new line of coffee-flavored beverages
  • surprise and delight our customers not only with great food at a reasonable price, but also by enhancing their shopping experience using new technologies
  • ...12 more annotations...
  • the brand seeing 30 percent of users who received the promotion using it more than once.
  • it?s important to send relevant offers to users and not just spam them
  • loyalty app, to reach those fans and deliver relevant offers.
  • Proximity marketing was selected to build in-depth relationships with our customers and to introduce to them our new set of coffee products
  • make it possible for us to see the conversion rate of a visit
  • Each time a Shopping Genie user entered the beacon-enhanced premises, he or she would receive a mobile coupon prompting them to purchase one coffee and receive a beverage from the new drink line for free.
  • tailor users? promotions to their pre-selected likes.
  • easily able to measure conversion rates, as well as consumers? interest in the new products.
  • also able to deduce which customers did not use their offer
  • able to pinpoint that 20 percent of the loyalty app?s users identified themselves as interested in receiving the types of offers that McDonald?s was testing, while 30 percent who received a promotion used the offer more than once.
  • This aided the brand in figuring out which consumers were repeat customers, in addition to when and where they walked in from.
  • they wanted to advertise a product that they had just introduced, and they used beacons to identify customers who were at the point of purchase and change their behavior
wenjieyang

8 POS Trends & Technologies Shaping the Future of Retail - 0 views

fitsmallbusiness.com/pos-trends-technologies

Technology Hotel business hospitality Software Restaurant POS

shared by wenjieyang on 04 Nov 21 - No Cached
  • A POS—or point-of-sale—system is an invaluable business tool that has replaced the traditional cash register with constantly evolving, tech-driven solutions.
  • mobile and cloud-based POS transactions enable businesses to make sales from anywhere.
  • Cloud-based POS technology: Today’s POS software is often cloud-based, meaning you can access your POS software and all of its data from any compatible device at any time.
  • ...11 more annotations...
  • POS technology makes it possible for small businesses to accommodate these complex buying behaviors, letting them compete with larger companies with bigger budgets.
  • POS technologies continue to empower retailers to create a more seamless customer experience across all touchpoints.
  • mPOS systems: Many cloud POS options also have a mobile component, or an mPOS, so associates can meet customers where they are and make sales on the floor.
  • When you accommodate additional payment methods with a flexible, tech-forward POS, you can accommodate more customers—and encourage more sales in turn.
  • While credit and debit cards remain popular, usage is expected to decrease gradually as consumers access ever-expanding payment options
  • Having a POS that provides personalized shopping experiences is important
  • POS software captures valuable information with every transaction, so you can build customer profiles that help you learn more about your clientele. Over time, you can personalize automated campaigns through your POS, enabling your associates to access customer profiles at checkout or on an mPOS.
  • POS data is valuable for more than just getting to know your customers and their communication preferences. The metrics from your POS can also reveal information about your business’ staff, products, store layout, foot traffic, and returns rate—among other metrics.
  • Choosing a POS system that lets your customers subscribe to products or services makes it easy for them to keep their favorite products in stock while effortlessly maintaining brand loyalty.
  • many of the best loyalty program software options integrate with POS systems and make it easy for customers to sign up for rewards.
  • With increased mobility, data analysis, and security, POS technologies are becoming an integral part of every retail business.
tsmit216

Hotel Technology Trends: 14 Upcoming Innovations for 2021 - 0 views

www.revfine.com/hotel-technology

shared by tsmit216 on 16 Jan 20 - No Cached
  • Self-service automation intends to place the decision-making process in the hands of the guests as opposed to hotel staff. This directly follows trends which have been witnessed across multiple sectors.
  • 3. Facial Recognition TechnologyMany consumers are just beginning to become accustomed to facial recognition technology; particularly in relation to smartphone security. Still, it is important to mention that these very same methods represent another important facet of modern hotel technology. There are several benefits which facial recognition applications are able to provide for hotel management:Enhanced levels of security and privacyOnly authorised personnel will be allowed to enter specific areasThis method can be used in conjunction with electronic payments as another form of verification
  • 4. Robots
  • ...12 more annotations...
  • In fact, one hotel in Japan is already fully staffed by these mechanical marvels. However, robots will more likely be used to supplicate human interaction as opposed to replace it altogether.
  • 7. ChatbotsChatbots and similar online widgets are now commonplace when visiting countless websites. In the same respect, they are beginning to revolutionise hotel technology and its associated amenities. These clever devices are set to offer guests a host of options. Some of those which are the most applicable within the hospitality industry include:Hyper-personalised search criteria and resultsA streamlined method for confirming a reservationAn excellent way to build brand recognition and loyalty.Marketing relevant products and services to the end userA final point to mention is that modern chatbots offer a language-agnostic edge. As they can detect and respond to numerous dialects, previous international barriers have been removed from the equation. This will lead to higher booking rates and an impressive return on investment (ROI).
  • Virtual Reality (VR)VR plays another important role; primarily in illustrating the amenities, services and rooms that a hotel has to offer. Virtual hotel tours/ 360 videos are a perfect example of this immersive trend. In fact, many professionals believe that this type of hotel technology is set to become compulsory in the not-so-distant future. The good news is that it is a cost-effective solution and virtual reality can be easily deployed within most scenarios.
  • There is no doubt that cutting-edge hotel technology is here to stay.
  • crucial
  • utili
  • sing robots for luggage transportation, security, room service and restaurant waiting.
  • attract additional sales
  • educe friction
  • r
  • pre-set the amenities
  • competitive edge
  • julianaparada on 16 Jan 20
     
    This article is about the 11 upcoming innovations for this new year. Some of the innovations are already being used, like Service Automation, Facial Recognition Technology, Alexa voices, etc. But, this article explains how "There is no doubt that cutting-edge hotel technology is here to stay". A really cool innovation that caught my attention is robots. In Japan, there are hotels already fully staffed by mechanical marvels. As stated in the article "they will be used to supplicate human interaction as opposed to replace it altogether".
  • tsmit216 on 24 Aug 21
     
    Some of the trends that are happening now in the hotel industry. The rate of change in technology is generally accelerating, which is worth noting. So things that change this year, could become obsolete in just a few years. Staying on top of these changes will be mission critical for those in the industry.
dlevine4195

Normal 2.0: how a tech-first response is shaping the travel & hospitality sector | Hotel Business - 2 views

www.hotelbusiness.com/-the-travel-hospitality-sector

response travel technology solution

shared by dlevine4195 on 29 Aug 21 - No Cached
  • launch of the iPhone in 2007. While that’s not a hospitality-specific development, it changed everything about the way people want to travel.
  • billions of people could make restaurant reservations from their pockets. They could leave their room and have an interactive map through a new city, with the ability to keep in touch with their family and coordinate with friends.
  • it’s incredibly advantageous for hoteliers and travel professionals to keep abreast of the technological advancements that will set higher standards for the new hospitality normal.
  • ...11 more annotations...
  • , virtual ID verifications can be built into booking platforms, integrated apps can grant access to digital room keys and enhanced biometric technologies have the power to supplement (or eventually replace) the traditionally awful pre-flight screening process.
  • many travel and hospitality professionals are investing in VR-based marketing to spike interest in their offerings.
  • VR tours are being offered all around the world to spike interest in sights and tourist destinations, making people want to see the sights for themselves
  • VR marketing will soon emerge as the smartest strategy for connecting with consumers; high-budget commercial spend and other digital marketing tactics will be rendered obsolete when any prospective traveler could put on a headset and instantly be transported to the shore of a beach.
  • hoteliers and vacation destination economies invested in virtual reality offerings to extend their experiences beyond the travel restrictions, offering travelers a temporary at-home substitute.
  • It will diminish both consumer wait times and consumer-staff interactions, allowing professionals to reserve their time and focus for more complex guest and traveler needs.
  • investments into biotech need to be paired with cybersecurity and infrastructure that protects a guest’s identit
  • Today, guests and travelers understand quality in terms of fast response times, consistency across channels, and intuitive, self-directed use.
  • eople show a preference to manage smaller tasks on their own; a study by Zebra Global Hospitality showed 70% of guests preferred a smartphone check-in for efficiency and speed.
  • Airline safety once meant extensive processes at TSA, but consumers and professionals are quickly coming to trust the powers of biotechnology, changing the way we think about screening.
  • looking for that service in different ways—on their phones, at their fingertips, and behind the scenes.
ldevaul

8 Disruptive Hotel Technology Trends to Watch in 2021 - 6 views

hoteltechreport.com/...hotel-tech-trends-2021

technology hospitality hotel Software travel solution Tech business

shared by ldevaul on 17 Jan 21 - No Cached
  • For those of us keeping an eye on technology in hotels, it can be difficult to discern what trends are here to stay and what trends are simply a marketing stunt.
  • Venture capitalists are finally starting to recognize the opportunity to invest in tools and platforms that allow hotels to capture new levels of hotel operations efficiency and revenue growth.
  • Cloudbeds offers an all-in-one suite of tools, including a property management system, channel manager, booking engine, and revenue manager, growing revenue and automating workflows at more than 20,000 properties.
    • ldevaul
      ldevaul on 30 Aug 21
       
      This is definitely something to look into. SaaS programs, nowadays, are super robust and offer so much data and opportunity for large and small businesses.
  • ...29 more annotations...
  • Despite being one of the largest and most dynamic segments of the US and global economy, penetration of cloud-based technologies in the segment remains incredibly low, and the vendor landscape remains tremendously fragmented on a global basis,” says Matt Melymuka, co-founder and partner at PeakSpan Capital.
    • ldevaul
      ldevaul on 30 Aug 21
       
      This is very interesting...one of the largest industries and they are the slowest to invest in cloud-based technologies. A lot of companies clearly prefer to print everything and leave an actual paper trail!
  • Hotels use Zingle’s messaging tools to deliver five-star service at scale; Medallia’s investment in Zingle gives hotels the opportunity to provide frictionless guest service and streamline time-consuming interactions, such as check-in.
    • ldevaul
      ldevaul on 30 Aug 21
       
      I'm sure companies who invested in this program during the height of pandemic were very thankful!
  • Life House, a tech-first hotel experience, shows proof-of-concept: that hotels that invest in technology drive higher revenue, better guest reviews, and a higher star-rating.
  • Hotels are catching on, adding convenience through streaming, voice activation, guest-room tablets, and food ordering tech.
    • ldevaul
      ldevaul on 30 Aug 21
       
      The guest room tablets that can order room service and manage the operating system in the room is a game changer. Hotel Mousai in PV Mexico has this installed in all of their suites and it was super impressive!
  • White labeling is a practice in which a product – in this case, hotel software – is manufactured by a third party and uses branding by the purchaser, or marketer, so that the end product appears to have been produced by the purchaser.
  • Oaky, one of the industry’s leading upselling tools, raised a Series A funding round of $9.5 million led by PeakScan Capital. Oaky’s appeal to investors stems from the app’s data-driven approach to driving incremental revenue. Their deep understanding of customer behavior makes Oaky one of the top-rated upselling tools on the market today.
    • ldevaul
      ldevaul on 30 Aug 21
       
      This would be great for hotels who are struggling to increase their revenue.
  • For instance, feeding data from your PMS into a business intelligence tool leads to real, operational data to analyze trends and provide recommendations for better marketing campaigns, smarter staffing decisions, seasonal trends, and market competition. Hotels that are comfortable using APIs can automate tasks that take up much of their employee’s time with manual data entry.
  • On-demand convenience dominates our lives, and guests expect this level of ease from their hotel experience as well.
  • An API, application programming interface, is simply a messenger of data between applications. APIs allow your various hotel technology tools and programs to work together, connecting your RMS to a PMS, or your PMS to your upsell software, or your business intelligence software to your PMS. An API makes your technology user-friendly and efficient; when your tools work together, you capture each platform’s full capabilities.
    • ldevaul
      ldevaul on 30 Aug 21
       
      This is super useful! When all of your software can speak to each other it improves productivity so much!
  • Hilton is taking a different approach, partnering with Netflix to allow guests to control their streaming straight from the Hilton Honors mobile app.
    • ldevaul
      ldevaul on 30 Aug 21
       
      This is genius! Definitely will be trying this at my next Hilton stay.
  • As far as voice-activation, Volara is leading the way in providing a thoughtful, Alexa-esque guest-room solution. Volara integrates with the most popular work order management systems so that guests can make requests and get confirmation when the item or service they need will be delivered.
  • And for savvy marketing managers, tablets provide a new channel through which to send targeted, automated messages generating $5,000 per month in additional revenue.
    • ldevaul
      ldevaul on 30 Aug 21
       
      This is great for hotel marketers! Proving their value and having the company invest in tech that shows an huge ROI. Love this!
  • 2nd Kitchen is a godsend for hotels without a kitchen on-site: guests can order room service from restaurants near your hotel, taking care of care of orders, menus, payment, fulfillment, and customer support for your property.
  • Hotels are a prime target for hackers. “Only about 25% of all U.S. businesses, including hotel operators, are fully compliant with current data security best practices. That means that three out of four are not and are potential disasters waiting to happen,” reported one cybersecurity expert.
    • ldevaul
      ldevaul on 30 Aug 21
       
      This is definitely worth exploring more!
  • Numerous high-profile malware attacks on the hotel industry have led to hundreds of millions of guests’ data being compromised and millions of dollars in damage. Just this February, MGM Resorts revealed they were the target of a massive data breach that compromised personal information for more than 10.6 million guests. Files leaked in the MGM attack included information on celebrities, chief executives of technology companies, reporters and government officials, according to Skift.
  • Expedia and Booking have taken some pretty big hits in recent months.
  • Why the dive in stock price? There are two factors outside Coronavirus that are impacting OTAs. First, hotels are getting better at capturing direct bookings. Hotel tech like direct booking platforms, metasearch ad managers, and messaging integrations help properties draw more visitors to their site and convert more direct bookings, circumventing the high OTA commissions in the process.
  • Secondly, Google has entered the travel market in a big way. Google has expanded from traditional AdWords to include hotels everywhere via its Hotel Ads product.
  • 5G may be getting all the buzz, but for property owners, WiFi 6 is much more relevant. WiFi 6 is the term used to describe the next iteration of Wifi, a faster, more efficient connection enabled through new technologies. WiFi 6 is about 30% faster than our current WiFi.
  • With WiFi 6, your property can leverage in-room technology to provide better service, driving positive guest reviews and repeat business. Smart thermostats, smart speakers, and smart locks will all perform better with the adoption of WiFi 6 over the next five years.
  • Investors in Oaky already recognize this next insight: data has become the world’s most valuable resource. The sooner you start to mine guest data for better customer insights, the better positioned your property will be against your competition.
  • Data can fuel smarter marketing campaigns, inform your pricing, and help you capture a higher market share than your competitors by knowing your guests on a deeper level.
  • Earlier this year, Revinate launched the hotel industry's first Guest Data Platform to aggregate, clean and deliver rich guest profiles for hotels and property groups of all sizes. The platform combines data from multiple sources to provide a complete picture of a hotel’s guests, delivering the information needed to increase guest satisfaction scores, direct bookings, and ultimately, profit.
  • Brands in the alternative lodging sector include Stay Alfred, Sonder, The Guild Hotels and to some extent groups such as Selina and OYO. 
  • The biggest distraction or barrier these next-gen hotels face is that they’re taking the wrong approach to tech. The companies that win will be the ones who stop acting like tech companies – using buzzwords like AI and virtual concierge – and focus on being more innovative and agile real estate businesses than traditional market players today. Those that succeed will be tech-enabled businesses; not tech businesses.
  • Smart hotel rooms use technology to allow guests to personalize their stay experiences.
  • Technology is becoming more important to hotel operations because it can deliver increasingly high value for hoteliers and guests.
  • The most important software in the hotel industry is the property management system, which acts as “mission control” for hotel operations. Hoteliers use a PMS to manage reservations, check guests in and out, and handle billing.
  • While exciting technologies present new options for hoteliers to enhance their offerings, these new innovations also mean hoteliers must focus on data security and continued training when implementing the technology that guests expect.
  • ldevaul on 30 Aug 21
     
    This article takes a deep dive into the emerging tech trends in 2021. They briefly touched on how SaaS is slowly taking over the traditional PMS and how venture capitalist can't get enough of these programs. Another honorable mention in this article is the explosion of guest room tech such as streaming services, voice activation, and guest room tablets. OTAs that have traditionally been top dogs when it came to hotel bookings are slowly declining and big data is becoming super insightful to hoteliers. This article touches on so many avenues of tech and it's definitely a must read!
sdavi111

Proximity Marketing: 6 Sectors that Deploy Beacon Technology | by Henote Technologies | Medium - 0 views

medium.com/...beacon-technology-d8dc7cb5f306

shared by sdavi111 on 22 Sep 21 - No Cached
  • Beacon technology has been generating buzz since Apple unveiled iBeacon in 2013.
  • Beacons allow brands to push messages to their customers who have consented to them, and engage with them in a more personalized manner. The customer effort here in driving the engagement is minimal as brands could communicate without them having to do anything at all.
  • Beacons are championing a new paradigm for communications between brands and customers.
  • ...5 more annotations...
  • From the brand’s standpoint, beacons help collect data which could help them improve their operations, marketing, sponsorship, and more. This helps track the movements of customers in a crowded place and engage with them person
  • locale and sends timely messages to their smartphone or tablet.The travel industry uses this to add value to tourists visiting a new place. To help retain the spontaneity of travel, beacons could alert travelers about different events an
  • Some industries have implemented beacon technology to target customers
  • disposable income during their commute. Cabs in the United Kingdom are using beacons so customers receive personalized marketing messages during the com
  • In the food industry, beacons could be used for everything from processing grocery orders, to notifying a passerby about promotional offers, to creating a pleasant dining experience for the customers. Beacons allow customers to book their table, reduce the waiting time, collect bill payments directly through the app. Restaurants in Tokyo have gone a step further in making the menu and the user reviews visible to the customer through their apps.
  • sdavi111 on 22 Sep 21
     
    Beacon market is an ingenious way for companies to spread their brand and also learn about the market and how to hone in on the target market. It can also help make one company stand out over another when a customer is searching the internet for their next trip or outing.
ldeur001

How Travel and Tourism Brands Can Leverage Social Media to Attract New Customers - 0 views

www.entrepreneur.com/...383750

shared by ldeur001 on 04 Oct 21 - No Cached
  • Social media is one of the most effective ways to attract new customers for any brand, but the travel and tourism industry can leverage it a bit differently.
  • When consumers look for information regarding traveling, hotels, resorts, restaurants, local activities and more, they turn to the internet, specifically social media.
  • The best part is the return because social-media marketing can drive the healthiest ROI out of all your online marketing campaigns when executed correctly.
  • ...4 more annotations...
  • Social media provides an opportunity to showcase a brand’s personality,
  • starting a blog for your business
  • complement your search-engine-optimization strategy when you apply keyword research to new blog topics. 
  • Run paid Facebook and Instagram ads
  • ldeur001 on 04 Oct 21
     
    Social media is an incredibly effective way to attract new business. It's cost effective and easy. Your can use apps like tiktok and instagram that are very picture/video driven to showcase your business, but also blog posts can be great to boost your SEO.
kesca010

Why AI is the Future of the Food Industry | Nasdaq - 1 views

www.nasdaq.com/...f-the-food-industry-2021-03-05

shared by kesca010 on 29 Nov 21 - No Cached
  • several developments that have recently become mainstream: phrases like ‘farm-to-fork’ and ‘buy local,’ organic sections in almost every supermarket, and alternative meats in fast food restaurants are all indicative of rising awareness that food is about more than taste.
  • These changes in food consciousness are important in that they are pushing the conversation towards sustainability.
  • we need to also start looking at the optimization of agriculture as a data management problem. It is precisely here that AI can make a big contribution.
  • ...7 more annotations...
  • AI is a natural ally in this environment, as all forms of machine learning require robust data inputs to be truly effective.
  • Consumer environments play the largest role in lowering food waste, and AI can also help here in some surprising ways.
  • At the top of the list, inventory control systems could make huge improvements if they were enhanced by data tools that were as wide as possible in scope.
  • AI will also be utilized on the manufacturing side to develop products more targeted to consumer demand.
  • AI can provide better monitoring and analysis of how food gets from farms to people, offering predictive metrics for retailers and money-saving incentives for consumers.
  • AI will have a big role to play as people incorporate more of their personal health data into shopping lists that will factor in purchasing history with the global movements described above.
  • Recent developments in machine learning and data management are offering some very promising solutions toward optimizing our food system.
  • kesca010 on 29 Nov 21
     
    This article covers the how AI has played a big role in helping the food industry especially with food waste. This is through inventory control systems, monitoring and providing analysis on how the food gets to farms, predictive metrics, personal health data, and developments in machine learning.
  • chadidscha on 17 Jan 22
     
    This article captures the current and future issues we are having concerning farming, agriculture, supply and demand and so forth. AI can become a valuable asset in helping professionals in these fields work in a more efficient manner regarding to producing more from less. For instance, a drone can be a useful tool in helping farmers understand their crop's condition by taking preventive measures. Furthermore, AI can help forecast the weather and help understand environment related patterns such as floods and atmospheric conditions.
jsanc478

Hotel robotics thriving in 2020 | By Bob Rauch and Sarah Andersen - 0 views

www.hospitalitynet.org/...4100756.html

technology Hospitality Hotel business

shared by jsanc478 on 03 Feb 21 - No Cached
  • When looking at productivity, hotels are using robotics not to supplant jobs, but rather to make them more effective and efficient.
  • . From automated vacuums to virus-killing robots, these cutting-edge technologies are bridging the efficiency gap between humans and robots.
  • "Hubert" the room-service butler provides a better guest experience by taking on tedious tasks like in-room deliveries, which frees our staff to focus on the more complex needs of the guest.
  • ...15 more annotations...
  • Now restaurants can use QR codes as a menu, thus avoiding the printing of menus. At the same time, guests can use their own devices for the entire experience.
  • Operators will see an increase in profitability, healthier staff and higher guest satisfaction.
  • hotels are using robotics not to supplant jobs, but rather to make them more effective and efficient.
  • Robots are now making contactless deliveries directly to guestrooms.
  • These technologies are designed to support the natural evolution of the hospitality sector and are functional in each department, from housekeeping to revenue management.
  • job as hoteliers to meet this growing demand.
  • Housekeeping
  • Front desk
  • Technology is transforming the hotel industry by leveraging the power of robotics and artificial intelligence
  • People appreciate the convenience and enjoy the novelty of seeing a robot deliver their snacks and amenities. An added plus: Snack sales have seen a strong surge.
  • Food and beverage
  • Guests (millennials in particular) want to view, order and pay for hotel guest services from their own device. To meet this growing demand, hotels are using cloud-based mobile ordering solutions designed specifically for hotel guest services. O
  • combination of food costs, labor costs and overhead have made profit margins razor thin. 2020, thanks to the virus, has exacerbated this challeng
  • Automated systems are beginning to deliver unprecedented value to hotel operators and guests.
  • Robots and AI are holding costs in check while improving quality and consistency.
  • zhuan007 on 03 Feb 21
     
    This article illustrate how robotics help the oeprations of housekeeping, front desk and F&B in hotels during the pandemic. The examples demontrate that the technology of robotics improves guest experience, health and efficiency.
  • ldeur001 on 19 Sep 21
     
    Hotels are using robots more and more. They find that robots are able to to the job more effectively and efficiently. We see this in housekeeping with automated vacuums and virus-killing robots, in room service deliveries, etc
  • jsanc478 on 14 Apr 22
     
    Robotics is the new future, they are transforming the Hotel Industry with all this new technology that not only will be better for the business, but for the costumers will be and extraordinary experiences. This articles talks about that the robots are not here to replace jobs, they are here to make their jobs more effective and efficient. Guest wants"personalization and information at the touch of a button "so business have to meet the demand of the customer,
liz649

How AI is Transforming the Travel Industry | Eastern Peak - 0 views

easternpeak.com/...ases-in-travel-and-hospitality

shared by liz649 on 16 Jul 23 - No Cached
  • perform various administrative tasks and offer excellent customer services
  • ensure an effortless and convenient practice for travelers
  • chatbots
  • ...40 more annotations...
  • chatbots
  • increase their p
  • nd boost customer experience
  • transformed the mode of processing booking searches,
  • providing relevant information
  • two-thirds of respondents find AI chatbots useful when making travel arrangements
  • applying voice assistants that give tremendous advantages to both visitors and hotels
  • voice-based digital devices are usually connected with various hotel facilities
  • quick reception desk requests, automated room control, Internet connection, regional weather forecast, and hands-free calling
  • regulate the physical environment in the room,
  • voice-activated devices extremely beneficial as they enable them to bring down labor costs and ensure perfect services nonstop
  • staff always remains aware of guests’ requests and can reply quickly or text the necessary department
  • provide quick access to travel facilities, and, more importantly, grant a high degree of security for the staff and travelers.
  • ecognizes people in a few seconds by comparing their lips, eyes, ears, and chin with the similar ones available in the database.
  • Baggage key parameters and individual features allow for validating it to a certain passenger, not for a single trip but on other journeys when a person uses their bag
  • 64% of Americans support the idea of utilizing AI-based recognition methods at airports
  • reduced check-in time so that customers do not waste their time in long lines.
  • utilizing machine learning in the travel industry
  • identify individuals by their facial features.
  • 75% of people favor personalization in various forms of modern travel businesses
  • enables them to tailor specific services adjusted to customer preferences
  • Tourism product feedback given by people on different travel review platforms, professional travel blogs, or social media are valuable data sources for travel agencies, hoteliers, restaurant owners, and tourists.
  • it is believed to be true and unbiased as it is usually backed by relevant photos made by travelers during their trips.
  • Text-based comments undergo sentiment analysis that uses Machine Learning algorithms and Natural Language Processing technologies to study person’s opinions and ideas about certain tourism services and products.
  • can transform the obtained information into a competitive advantage.
  • Automated baggage systems at airports testify to the successful AI applications in the travel industry.
  • modernized tracking and handling methods
  • seamless experiences for airlines and their customers through reliable baggage services
  • photo identification to trace baggage for tourists,
  • forecast the amount of bags a particular person may have based on previously obtained travel data.
  • enhance decision-taking and planning, ensure results-driven optimization, and improve scheduling procedures
  • benefit from special airlines apps designed to find the lost baggage or track it when it is still in transit.
  • appreciate the degree of self-service provided by virtual assistants and robots.
  • implemented robotic technologies to speed-up check-in procedures, keep loads of information about their clients, and multitask beyond human capabilities.
  • Robots enhance the guest experience
  • AI-based virtual assistants and robots have become very helpful for international travelers as they have embedded translation software enabling the guests to conduct communication in their native language.
  • tendency played an important role in delivering hygienic and safe services without affecting availability.
  • Daily services performed by hospitality robots may vary from cleaning and baggage carrying to room food delivery.
  • develop cutting-edge travel apps enabling us to forecast flights and travel-related things like hotels
  • serve travelers in terms of finding the cheapest price and providing details on flight costs in the future.
  • liz649 on 16 Jul 23
     
    The article discusses how Artificial Intelligence is transforming the travel industry and in return affecting the hospitality industry. The AI that the article states are chatbots, voice-based digital assistants, facial recognition, personalized recommendations, sentiment analysis, and much more. AI has greatly benefitted the travel industry and made things easier for the traveler.
ajean132

Location-Based Marketing: The Complete Guide for Ecommerce - 0 views

www.verfacto.com/...location-based

technology hospitality marketing

shared by ajean132 on 19 Nov 22 - No Cached
  • location-based marketing is targeting potential and existing customers based on their geographic location. It matches opted-in location data gathered from smartphones to points of interest.
  • Location-based targeting heavily relies on mobile device data. It detects a mobile device’s geolocation to alert its owner about an offer from a nearby business. Such alerts are typically delivered through SMS text messages, search advertisements, push notifications, or ads in mobile apps.
  • an affordable way to create more personalized marketing content and encourage customers to convert. According to the LBMA’s 2020 report, over 40% of companies name the ability to target as the most powerful benefit of this kind of marketing strategy. 20% mention brand recall, and around 15% say it drives foot traffic and sales at POS.
  • ...7 more annotations...
  • Geotargeting uses IP addresses, unique codes that make connected devices identifiable. Then, it matches the IP address of a mobile device to a country or ZIP code and determines where the user is located. The technology detects the user’s location to serve them personalized messages
  • This method is based on using GPS technology to create an area with borders. It may be anything like a shopping mall where you have a store or a business center. Mobile users get a marketing notification or message whenever they cross the border. They may receive information on nearby stores, special offers, or other promotional content.
  • Beacons are small, wireless transmitters that use Bluetooth or WIFI to connect with predetermined apps running within range of the beacon. They send signals to the user’s device to prompt a server to serve specific content
  • Geo-conquesting utilizes GPS technology to target users close to competitors’ businesses and drive them away. You create a virtual parameter around the competitor’s location and send better deals when consumers enter it.
  • This approach means that you target users with online ads on their smartphones. You create audience segments in a mobile ad platform to specify whom to reach and when.
  • Geotargeting, geofencing, and geo-conquesting are suitable for promoting your dining place. But note that when it comes to food & dining, location marketing may be less potent for small restaurants. National and local chains usually benefit from it more
  • With location data, the marketing teams of resorts, hotels, amusement parks, or beaches can engage with people in the area. Since potential customers in resort destinations come and go, real-time notifications can boost engagement
  • ajean132 on 19 Nov 22
     
    This article breaks down several methods of location-based marketing and the ways they can be applied. They provide recommendations on how hospitality businesses can implement this technology to their advantage.
kbakermhd

Walmart and Target Have a Big Problem They Don't Want to Fix - TheStreet - 0 views

www.thestreet.com/...get-should-ditch-self-checkout

shared by kbakermhd on 17 Jan 23 - No Cached
  • Retailers and restaurants love to push work off on consumers under the guise that it's somehow better for them. It's like when you order a bagel and a cup of coffee at Panera Bread and you get handled, a blank bagel, frozen butter or cream cheese packets, and an empty coffee cup.
  • Letting me customize my coffee in an app as Starbucks (SBUX) - Get Free Report does is customer service. Handing me an empty cup and pointing me toward a carafe with a milk and sugar station is the exact opposite.Self-checkout is the same principle. If Target (TGT) - Get Free Report or Walmart WMT offers a few stations where people in a hurry can opt to check themselves out, that's very different than replacing your cashiers with automated checkout stations. That's not about convenience, it's about saving money.
  • And, yes, self-checkout has increased shoplifting, but it has also gone from being a convenience offered to customers to a cost-saving method for stores. It's automating an area where people do a better job in a lot of ways.
  • ...3 more annotations...
  • sacrificed a chance to connect with your customers.
  • Human interaction and connection building can't be automated. Some tools may aid in that relationship, but ultimately people matter.
  • Automate the things people can't see and put as many human beings into helping customers and building connections as possible
  • kbakermhd on 17 Jan 23
     
    This article discusses the controversial self-checkout model in major chain stores such as Target and Walmart and the cause and effect of labor issues and how other scenarios appear to be encouraging a time when this model replaces human checkout entirely. It was reported that Walmart loses 3 billion every year to customer and employee theft. For the most part, retailers have been thinking about self-checkout through a financial-savings and customer-experience perspective. But inherently, that means there's going to be less eyes on a transaction, less human interaction and more opportunity for shrink.
emilywest5

Employees' perception of robots and robot-induced unemployment in hospitality industry under COVID-19 pandemic - ScienceDirect - 4 views

www.sciencedirect.com/...S027843192200202X

technology hospitality travel tech software business

shared by emilywest5 on 14 Jan 23 - No Cached
  • As service paradigm and customer expectations shift from conventional customized and personalized services towards a digitalized service environment, such customer orientation may favor using service robots at scales that could render service employees redundant.
  • Beyond digitalization, other service concepts, such as contactless services with highly reduced human interaction, are becoming more prioritized by hoteliers and consumers
  • The notable exception, Ivanov et al. (2018) denoted that employees might resist working with the service robot as they might see them as a threat, while Lu et al. (2019) believed that collaborating with a service robot can have adverse effects like frustration, discomfort, and confusion for service employees.
  • ...5 more annotations...
  • However, researchers and practitioners have emphasized the essential role of robots in the service industry have a positive impact on productivity and customer satisfaction (Lu et al., 2019), which directly affect the organization’s structure, culture, decision-making processes, and employment (Xu et al., 2020).
  • Hospitality 5.0 may influence the hotel industry’s high-tech adoption, and during COVID-19 technological use was increased dramatically in hospitality service (Zeng et al., 2020) due to contactless services and safety in customer journey touchpoints (Pillai et al., 2021). Specifically, COVID-19 enhances the use of service robots as a helping hand to provide necessary services to consumers and employees
  • On the other hand, the existence of robots in restaurants may induce some risks (privacy, financial, time, performance, psychological) that can negatively affect the attitudes and intentions of customers (Hwang et al., 2021). Furthermore, robots are perceived as a threat that may lead to unemployment (Vatan and Dogan, 2021) and adverse outcomes due to job insecurity (Koo et al., 2021, Lu et al., 2020).
  • They also showed that employees prefer to work with human colleagues because they should be replaced by human communication and colleagues. However, employees select robots as a replacement when it approaches their employment.
  • According to former studies, robotic advancement directly impacts unemployment; directness’s negative and substantial influence on unemployment is comparatively more significant, specifically during and post-pandemic periods (Du and Wei, 2021). According to Keynes : p-325) (1930), “We are being affected with a new disease of which some readers may not have heard the name, but of which they will hear a great deal in the years to come – namely, technological unemployment.” COVID-19 is one of the main reasons for decreasing employment, whereas increasing the use of robots (Parvez et al., 2021). Therefore, the robot that induces unemployment is a challenging concept.
  • shineal on 14 Jan 23
     
    Good Morning Emily, Thank you very much for sharing this article! It is a rather interesting one which will certainly generate varying opinions. Me, from a management standpoint, I believe that robotics does have a place in the workplace (a greater presence in manufacturing and less in customer service). Dealing with humans on a luxury vacation tends to enhance my experience. Honestly, I cannot possibly imagine going on a vacation and not having the opportunity to converse with an employee!
  • emilywest5 on 14 Jan 23
     
    This article comes in lieu of the COVID-19 pandemic and originally stems from keeping people safe by having contactless service. With service robots being so popular during the pandemic they started to take the place of actual humans. This can cause issues in customer service where people would prefer human to human interaction. This article also discusses how humans feel about having jobs replaced by robots and their perception on how they feel about working WITH robots.
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