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kdibe001

Should You Use HRIS for Employee Scheduling? - HRIS Payroll Software - 3 views

  • Using HRIS for scheduling can be of particular benefit to workplaces in industries such as retail, medical, food service, and hospitality where shifts may vary widely.
  • HRIS can be configured to alert you to uncovered shifts or shifts where more coverage is needed based on forecasts.
  • It is not an exaggeration to say that employees base their lives around their work schedules. Having scheduling information in advance regularly can quickly and dramatically increase employee contentment.
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  • Depending on the available features, employees may be able to submit feedback regarding preferences in regards to scheduling. Knowing which employees prefer the late shifts, which prefer the early morning shifts, and which employees would like to pick up available additional shifts can simultaneously make scheduling easier and make employees happier.
  • HRIS can help you to identify times when it may be possible to assign certain employees training tasks or simply take employees aside and teach them new skills.
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    This article was great to read because it focuses on how HRIS can be beneficial for scheduling, which I previously haven't thought about. The part that stood out most to me was the fact that it can forecast future sales and rush hours so that it can assist you in making sure there are enough staff members scheduled to cover those extra busy hours. In turn, the employees will also be a little bit happier with their schedules because they are able to get them earlier, request days off, and switch with other staff. As the industry is moving into being dominated by Generation Y and Z employees, who want their jobs to work around their lives, I think this can really help the companies.
cleon087

How technology is transforming hotel point-of-sale systems | Hotel Management - 3 views

  • Technology has transformed point of sale into point of experience
  • elf-ordering via their smartphone by the pool or wherever they happen to be and increased guest satisfaction with guest payment
  • Because the staff members have appropriate intelligence readily in their hands, personalization can happen
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  • easy to summon service in “non-F&B” areas
  • The card data is processed only by the payment gateway to/from the acquiring bank and only the final transaction approval code is passed to the POS, without the card data
  • The hotel F&B space continues to show growth, with overall consumer spending increasing 4.9 percent in 2017 and showing a robust 5.5-percent annual growth since 2011
  • associated mobile apps have the potential to increase top-line [food-and-beverage] sales in hotels by 5 [percent] to 10 percent without significant costs
  • hotel food-and-beverage revenue per occupied room increased 1.6 percent during 2017. F&B RevPOR reached $105.56, up from $103.93 in 2016, according to STR.
  • POS vendors have moved away from storing card data on their application and network. Many vendors no longer pass through or process any card data on their POS systems. Rather, they link and integrate to certified payment gateways. Payment devices are encrypted and secured, and client card data is always encrypted and totally separated from the POS terminal.
  • Technology is allowing for an extreme and pronounced change in point-of-sale systems
  • Mobile POS provides several benefits for hotels and guests alike. With mobile POS, the speed of service is dramatically increased because the staff can bring mobile ordering directly to guests, anywhere on property
  • POS technology has been a great partner in these efforts by making POS systems easier than ever to use, and mobility plays a role in impacting the increase in consumer spending, Wisell said
  • Call-for-service technology, deployed tableside and in under-serviced areas such as lobbies, coupled with mobile ordering apps, offer hotels an opportunity to increase sales
  • Mobile POS also lays the groundwork for future integration with artificial intelligence or customer-relationship-management systems.
  • “Hotels can spend millions of dollars on a remodel but if they don’t have the right point of experience, it can still result in a one- or two-star rating,” he said.
    • cleon087
       
      This shows that importance of POS, and how it can transform a business for the good or bad.
  • Mobile is now
    • cleon087
       
      People are starting to expect this, they even want more of a variety of different ways to pay that can be determining if you get business or not.
  • Hinojosa said
    • cleon087
       
      Were always looking for a way to make the experience more personalized and this is one way.
  • with
    • cleon087
       
      When guest get their food quicker and accurately this helps the experience and revenue.
  • they are the face of the property
  • u recognize them and are honored they are here with you again.”
  • “Whenever a guest is seated in the lobby and wants a take-away coffee, they can order one and not only when a staff member notices the guest in a restaurant,
    • cleon087
       
      This is really good because it is hard as a front desk agent to give attention to the guest since the moment they step in but with this they can request their snack or drink that they want.
  • While there is interest in the potential of AI and chatbots for roomservice and self-service ordering, these are not yet ready for a widespread rollout at this time, Wisell said.  
  • “Data scientists can be used in the back of the house on the kitchen side, too—optimizing the production line,” he said. “Looking at the analytics behind the performance will reduce the wait times in the front of the house.”
    • cleon087
       
      This will optimize performance
  • hotels don’t want to cross the line into creepy.
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    Mobile POS has boosted F&B growth due to the ability to complete sales much faster and from non-F&B serviced areas of the property. The mobility contributes greatly to the increase in customer spending. With this mobility, companies must ensure compliance with PCI standards, and ensure that no credit card information is stored directly on the POS terminal. The article also touches on the subject of tokenization, and the usage of technology to secure a "token" rather than actual card data aids in reducing security risks.
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    This article was about how technology has had a great influence on point of sale systems within the hospitality industry. According to a senior director of product manager at Agilysys, Mike Hinojosa, he states that technology has transformed point of sale into point of experience. I personally agree with this because lately I expect hotels to have the latest in technology when it comes to POS and when I encounter a poor POS I automatically think they lack in providing the best for their guests. This article talks a lot about how mobile POS provide benefits for both parties and how it has increased guest satisfaction. "With mobile POS, the speed of service is dramatically increased because the staff can bring mobile ordering directly to guests, anywhere on property." According to this article, POS systems help boost F&B spending growth and they have become more secure throughout the years. "The hotel F&B space continues to show growth, with overall consumer spending increasing 4.9 percent in 2017 and showing a robust 5.5-percent annual growth since 2011, according to Technomic". It's said that mobile POS has helped F&B growth because it gives users the ability to into quicker sales and in different areas throughout the properties. For example, a waiter walking around a pool taking orders instead of having the guests walk to the poolside bar to place an order. Collecting payment has also become safer and easier with POS systems because of the PCI standards.
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    Technology is allowing for an extreme and pronounced change in point-of-sale systems. The speed of service for the guest in a hotel has dramatically went up because of point of scale systems. It is more convenient and quicker for guests to get things or to order things.
  •  
    This article is about the employment of technology in the hospitality industry.
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    This article is about how technology is transforming the POS experience by providing a more advanced security solution and a mobile platform. The article highlights how this new technology supports both the client and staff experience. The technology also provides a financial benefit in increasing sales by 5% and reducing cost by 10%.
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    POS Technology has developed majorly over the past years. Growing developing offering mobile devices that can help workers pace themselves and generate more sales. These programs also offer extra data security to protect the clients information against fraud. This device is perfect for sport arenas, bar, golf course and more open outdoor and large venues that cater to voluminous crowds.
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    This article is about the benefits of technology in POS systems. It shows how the technology can personalize the experience of the guest by having them be able to order from the moment they step into the lobby. The article also discusses how all the technology is good but in the hospitality we are walking on a fine line that we don't want to cross to creepy with biometrics. Technology offers efficiency in speed and will give a better experience. Not only this but it talks about how POS is becoming more secure, and how people want to pay in different ways.
patrick021

E-Commerce Innovations With Applications for Hospitality - 0 views

  • With a variety of online visitor tracking tools out there, hotels and similar businesses can monitor individual customers when they visit their site, and tailor their offers and recommendations based on their behavior.
  • Almost every industry has their buyer personas, and the hospitality industry is no different. You’ve got your once-a-year family travelers, your regular businesspeople, and so on. Once these buyer personas are created, hotels and casinos can tailor their marketing efforts to reach one
  • the traveler’s journey is complicated, and can very from person to person. It means that there is much more competition online, and hospitality industries have to compete to get shoppers’ attention
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  • One such avenue is through retargeting. This is the process whereby shoppers who have visited a website are displayed adverts for that site even after navigating away from it. It can also be employed when a shopper adds a product or service to their cart, but then abandons it before paying.
  • With recent advances in 360-degree photography, hotel websites can now offer virtual tours of their rooms and venues. This lets any potential customers to see first-hand (almost) where they will be staying before booking.
  • one of the most simple tactics is to use ticker counters to denote how many rooms are available for certain dates, with the number steadily decreasing as they get snapped up. Urgency is a powerful motivator of action, and a countdown is perfect for conveying that.
  • As ecommerce grows ever more popular, online businesses are given more and more options to capitalize on psychological triggers to turn potential customers into sales. There are a number of these available out there, from storytelling, to building a sense of community.
  • Ecommerce is also a great medium for utilizing social proof. This is the leveraging of user-generated reviews and testimonials to convince dithering customers to commit to a purchase. By sharing customer sentiment in emails or on websites at the point of sale, brands can head off any concerns that shoppers might have with authentic testimonials.
  • The arrival of ecommerce has transformed the way thousands of industries do business
  • From retail and finance to construction and agriculture, more and more businesses are embracing the ecommerce boom
  • Ecommerce is opening up new avenues for businesses all over the world across a variety of industries. Hospitality has a lot to gain from adopting new technology and ecommerce innovations. Use smart tech to help you market experiences. And don’t forget to invest in data and personalization to drive up conversion rates
  • Ecommerce is opening up new avenues for businesses all over the world across a variety of industries. Hospitality has a lot to gain from adopting new technology and ecommerce innovations. Use smart tech to help you market experiences. And don’t forget to invest in data and personalization to drive up conversion rates.
  • Improved customer experience, targeted advertising, streamlined marketing processes — the benefits for brands are almost endless.
  • commerce is opening up new avenues for businesses all over the world across a variety of industries. Hospitality has a lot to gain from adopting new technology and ecommerce innovations. Use smart tech to help you market experiences. And don’t forget to invest in data and personalization to drive up conversion rates
  • Today’s consumers are increasingly demanding a more personalized service in their ecommerce experience.
  • London’s Strand Palace Hotel offers their guests such an experience, with the option of navigating through their restaurant, cafe, lounge, gym and more, all without ever even setting foot in the hotel.
  • VR is already being experimented with by a number of big-name brands.
  • Another innovation offered by ecommerce is selling to segmented buyer personas. These are imagined creations of your most common types of customer, built on consumer data that takes into account how and why they shop with you.
  • This is a useful technique employed by a number of online stores.
  • allowing them to target anyone who abandoned their cart before paying by displaying relevant ads and sending emails with special offers and discounts. By ‘chasing’ consumers as they browse the web, online businesses can ensure that they follow up on any missed sales.
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    This article provides a detailed account of the variety of ways that E-Commerce can be used within the hospitality industry. With the advent of the Internet and new and improved technology, it has become much more imperative for companies to remain competitive in this space. From VR to targeting, as well as online tracking, there are a variety of tools that hospitality firms can employ to attract customers via the Internet. As the Internet is the primary resource that people utilize to shop for hospitality products such as hotel rooms, airfare, etc... it is incredibly important for companies to remain on the cutting edge in regards to their marketing online and attracting and retaining customers.
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  •  
    This article talks about how e commerce is opening up new roads for organizations everywhere throughout the world for many different industries. The hospitality industry has a ton to pick up from embracing new technology and web based innovations such as e commerce. By utilizing such technology, this has helped hotels offer virtual tours, generate more reviews, and create more online businesses by marketing experiences. As applications such as TripAdvisor, Amazon, Expedia and many many more, these have created a more personalized hotel shopping experience and has aided in tracking a traveler's booking journey.
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    E-commerce as a standalone concept is one that has revolutionized all business done throughout the world. However, when it comes to hospitality, it becomes more and more intricate. Innovations within the scope of the hospitality industry have made it very easy to track a potential guest and lead them to our resort/hotel/theme park/restaurant, etc. If a guest is looking for a romantic getaway repeatedly on our site, then we can better tailor a search for them so they can enjoy quality time with each other. This is done through the use of what are called cookies. Cookies are small files that are saved on your browser when you first start searching on any given site. These files allow companies to use target marketing and aim at you, knowing what you like. Another great way that e-commerce has evolved for us here in the hospitality industry is that we can now offer our guests virtual reality tours of our rooms and commodities from the comfort of home. This allows us to show off our properties while the guests decide without having to make the trip beforehand.
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    Applications today has made the hospotality industry florish. It has given the industry several opportunities such as a better hotel shopping experience, selling to buyer personas, tracking buyer history, and virtual reality tour of the hotel.
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    The hospitality industry is faced with numerous responsibilities when it come to the satisfaction of guest. with the tremendous acts of growth within trends it is often difficult for vendors to keep up with the trends. some of the new trends that are being introduced include personalized features which is playing a major role today. Another major trend is now called virtual reality. I think this trend is a great addition to the industry because it allows customers to virtually place the item in their home to see if it fits their style. Also with the pandemic situations with can help with the idea of social distancing .
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    The innovations of e-commerce with application in hospitality is becoming a growth trend for this industry. Many more guests are interested in the experience of personalized attractions and the creativity of what brands has to offer. Many merchants are creating a tool that allows the software to remind shopper/guest about what left in the carts to reduce the number of missed sales.
ldevaul

Making the Move to a Cloud-Based Restaurant POS - 0 views

  • The beauty of the cloud-based POS format is how scalable and customizable it is—it can work for single-location full service and quick service restaurants, multi-location restaurants, and restaurant groups alike.
  • Most cloud-based POS systems also update with new features as technology improves across the industry—something you’re unlikely to get with a legacy POS system.
  • Cloud solutions facilitate faster, easier, and more extensive business insights, which can help you make strategic decisions. By connecting what’s happening in the back of the house to the front, restaurant operators get a holistic picture of how the business is running
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  • Real-time data means real-time solutions to situations before they become problems. Just think of the time and money you’ll save by identifying issues before they blow out of proportion
  • Instead of printing out lengthy reports for every shift, now you can access your insights from any smart device—such as your computer, phone, or tablet—and get updated sales, inventory, customer feedback, and more, no matter where you are. 
  • Legacy systems only allow on-premise access to data, which means you have to be in your restaurant in order to access the information on your POS system.
  • If you anticipate growth or change, a cloud-based POS system is better enabled to grow with you. 
  • While buying up all of the necessary technology to get a cloud-based POS system off the ground may seem expensive, they tend to have cheaper operating costs in the long run and some, like Upserve, offer free support 24/7/365. 
  • With a cloud-based restaurant POS, you have the ability to add on a mobile POS unit that provides a number of benefits.
  • That decrease in time spent waiting for their check or credit card to return to the table also increases guest satisfaction, boosting your reputation. A mobile restaurant POS also provides contactless payments with a built-in EMV reader, minimizing the exchange between servers and guests – something that is particularly important in this moment.
  • Cloud-based POS systems update automatically and for free, just like the apps on your mobile device, while traditional POS systems require manual updates that can be labor intensive and costly. 
  • The beauty of the cloud-based POS format is how scalable and customizable it is—it can work for single-location full service and quick service restaurants, multi-location restaurants, and restaurant groups alike. 
  • Whether it’s updating your menu on the regular, launching new or improved loyalty programs, or requiring more precise inventory tracking, the more your needs will shift over time, the more sense it makes to opt for cloud-based.
  • If the internet ever goes down, the system that your legacy POS relies on will be offline and non-functional. Luckily, on a cloud-based restaurant POS system you have the option of switching to offline mode as a back-up. You’ll stay up and running until the internet is able to connect again.
  • Thanks to the cloud and its encrypted online storage, there’s no risk of hardware or software incompatibility or failure, no viruses or driver hiccups, and no risk of a hard drive accidentally deleting a weekend’s worth of sales reports. It’s all backed up, automatically. 
  • Plus, younger generations of workers—think millennials and Gen Zs—will be able to get right on board with a cloud-based POS solution with little-to-no training.
  • Customers will feel good knowing their credit card information is secure and encrypted with the most up-to-date technology. 
  • No matter what type of establishment, your cloud-based POS can track every last drop of product, allowing you to spot discrepancies in an instant and fix gaps before they become problematic.
  • Hardware costs are separate from service, and maintenance and support services often come with a hefty fee. 
  • While traditional POS systems certainly have lower start-up costs, they tend to come with plenty of hidden costs that reveal themselves over time.
  • upfront costs are kept to a minimum and monthly subscription fees are lower. 
  • Best of all, instant free upgrades mean no lost revenue from downtime or inconvenient hardware upgrades as your business grows. Instead, plans can be upgraded or downgraded at will, and most providers don’t even charge a fee for the trouble. 
  • If you have existing setups in place, many third-party vendors have upgraded apps for cloud POS systems to help you maintain your current rewards and promotions planning. 
  • Most studies are showing that those who switched are sticking with a cloud-based solution, and that legacy POS systems will only decline moving forward.
  • After over three decades with a legacy POS system that only slowed them down, they made the move to a cloud-based POS to bring their restaurants into the future.
  • “Our restaurants are chef-driven, so we have specials that change every day. We need to add buttons every day. We change pricing every day. Having to stop and reset all the terminals because it’s not instantaneous was a headache.”
  • Not only did constant resets of the system create roadblocks for the team at Homegrown Hospitality, but service was also less than stellar and cost more than what it was worth.
  • We went through a lot of pain—our system would crash all the time, credit cards wouldn’t spool, and data would be lost. Our IT department would spend numerous hours a week just trying to recover data,” Simon explained.
  • “That was pretty much the breaking point: we were at the point where we needed to upgrade, but it would have cost us several hundred thousand dollars. So we decided to source something new. The functionality and capability of Upserve won us over.”
  •  
    This article takes you through why your restaurant may want to switch to a Cloud-Based POS. There are many positive attributes associated with making the switch, such as; data accessibility, cheaper operating costs, easier upgrades, less frequent downtimes, increased security, and adaptability. If you are a growing business, the Cloud would grow with you.
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    Cloud based POS systems can be apprehensive at first, but we are always satisfied once we are able to se the technology work to keep the business safe, effiecient and also more profitable. Cloud based POS systems are speedy and saves a lot of time which frees up staff to do other things in the establishment.
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    This article discussed the benefits of switching from a localized POS system to a cloud-based restaurant POS. The article touched on how cloud-based systems provide real-time data and how that instant data could provide a management team real-time solutions. You can save so much time and money by identifying issues before they even arrive. I found it very interesting that with cloud-based systems you have the "ability to add on a mobile POS unit that provides a number of benefits." With this option, your servers do not have to run back and forth to a POS station. They simply have the option in the palm of their hands. It also decreases the time spent waiting for a check or credit card to return to the table. This not only increases guest satisfaction, but helps with table turnover. The article also touched on how cloud-based POS systems are "better enabled to grow with you." They are super adaptable and the article mentioned that restaurants can update their menu whenever, launch new loyalty programs, and help with more precise inventory tracking. This article also touched on setup, increased security, staff accountability, and the ability to make better business decisions due to the cloud software being able to provide extensive business insights. Finally, the article touched on POS cost and how " upfront costs are kept to a minimum and monthly subscription fees are lower." It also ended with a case study about Homegrown Hospitality Group and their switch from Aloha to Upserve Cloud-based POS. It was very interesting and I'd recommend everyone read the brief two paragraphs about how the switch changed their business trajectory.
rrodr658

How Virtual Reality (VR) can Enrich the Hospitality Industry - 3 views

  • Through this, users can experience a virtual recreation of different aspects of travel, from the flight, to arrival, to some of the key sights.
  • These tours can be made available on hotel websites, allowing guests or potential guests to take a look at their hotel room, or other parts of the hotel, before they book or before they arrive.
  • allowing customers to look for flights, compare hotel prices and book rooms through a virtual reality headset.
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  • Within the hospitality industry, VR has become particularly important, because of the amount of information the average customer needs before they will actually book a hotel room. Rather than reading through descriptions, which may or may not be trustworthy, it offers customers the chance to experience things for themselves.
  • Virtual reality is a computer technology, which utilises images, sounds and physical sensations to make users feel as though they are physically present in a virtual world. Virtual reality technology typically makes use of VR headsets and this equipment enables users to look around and immerse themselves in a digital environment.
  • Virtual reality, or VR for short, is one of the biggest emerging technology trends and the business world is gradually coming to terms with the various opportunities it provides. For those in the hospitality industry, virtual reality has particular appeal, because it can digitally transport potential customers to a hotel or travel destination.
  • While many of the applications of modern virtual reality are entertainment-based, businesses are increasingly getting to grips with VR’s potential as a marketing tool, delivering important information to potential customers in a way they can actually experience, and stimulating multiple senses in the process.
  • allows customers to experience a virtual recreation of a room within a hotel, or take a look at one of the nearby attractions. Essentially, this allows the hotel industry to benefit from the type of ‘try before you buy’ marketing
  • Virtual reality hospitality strategies can help to improve the quality of experience provided at almost every stage of the customer journey. Yet, this can be taken to the next level by embracing the metaverse
  • allow customers to experience nearby attractions once they have arrived, adding to the hotel experience itself.
  • is one of the biggest emerging technology trends, and the business world is gradually coming to terms with the various opportunities it provides.
  • Virtual reality is a computer technology, which utilizes images, sounds, and physical sensations to make users feel as though they are physically present in a virtual world. Virtual reality technology typically uses VR headsets, enabling users to look around and immerse themselves in a digital environment.
    • rrodr658
       
      VR definition/explanation
  • allows customers to experience a virtual recreation of a room within a hotel, or take a look at one of the nearby attractions. Essentially, this allows the hotel industry to benefit from the type of ‘try before you buy’ marketing
    • rrodr658
       
      VR experiential marketing
  • Virtual Travel Experiences
    • rrodr658
       
      one of the main reasons how VR is being used in hospitality and tourism. VR travel experiences such as tours.
  • Trainees can improve their housekeeping skills in realistic virtual settings and gain valuable insights through interactions with lifelike avatars. VR allows trainees to learn from mistakes, even serious ones, without the anxiety of real-world effects.
    • rrodr658
       
      VR used as a training tool to help staff improve and refine their skills. It allows for virtual simulations to happen and practice possible outcomes.
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    Virtual Reality is enhancing the way travelers can decide if they want to book their hotels, by allowing them to take virtual tours of the hotel or experience local attractions via virtual trials, some of these examples include checking out local beaches, even simulated scuba diving. Some of these 36o videos are truly remarkable and I can see how this can encourage guests into booking their trips because it certainly makes me want to try all of these activities.
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    This article discusses the ways VR is utilized in the hospitality industry. It then goes to explain how potential clients can have virtual visits before actually booking.
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    The article is providing examples for the technology of Virtual Reality (VR) and its ability to boost the hospitality Industry. VR has been used more as an entertainment tool but it is now progressively seen as an useful and important marketing tool, as it delivers life like experiences through stimulation of the senses.
  •  
    Virtual reality is a computer technology, which utilizes images, sounds, and physical sensations to make users feel as though they are physically present in a virtual world. For those in the hospitality industry, virtual reality has particular appeal because it can transport potential customers to a hotel or travel destination. The full potential of virtual reality within the hotel industry is only just being recognized.
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    This article goes over how VR/AR is currently impacting the hospitality and tourism world. The main reasons for its big impact on the industry and how the technology is being applied. It mentions examples and touches a little bit on the metaverse topic. It also has a separate article that explains further on AR & AI in the hospitality industry.
llibe010

7 Benefits of Proximity Marketing & Strategies - 0 views

  • To identify a certain individual’s location, a marketer might choose to use various mobile location technologies that are available in modern smartphones such as Global Positioning System Technology, Cell Phone Triangulation, and so on. To further enhance the potential of proximity marketing, Bluetooth technologies and WiFi technologies are also utilized broadly
  • There are major retailers that can successfully use proximity marketing. For example, consider Macy’s, which can choose to do it. If they send store maps or coupons or offers applicable for their credit card to their customers nearby, it will fall under this proximity marketing. Not only these, but retailers can also attract people to enroll in their rewards or loyalty programs as well.
  • The real estate business is another sector where proximity marketing can be applied in search of creating high value. Those who are realtors can easily find it out who is in need of new homes, office spaces, rentals, etc., and then show him/her advertisements that will be helpful. In this way, both parties get benefitted.
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  • Last but not the least, proximity marketing is absolutely useful for the ones in the travel business. Business owners in the travel industry display information and details about nearby events rewards related to specific destinations, deals, best accommodation options, most attractive local tourist spots, transport hire farms, etc. to people.
  • Proximity marketing can be beneficial for you in lots of ways. For starters, this is a type of marketing that can help you customize the way you interact with your customers and the types of content that you present in front of them.
  • If you are the owner of a mobile application, then you can use proximity marketing strategies and increase your customers’ engagement with your mobile app. By using geo-tracking you can send push notifications according to the location. 
  • Proximity marketing is really cost-effective, considering the fact that here. In this case, you don’t have to advertise your business to all of your customers. 
  • To build the best interactive app which helps the customers more. Moreover,  that improves more engagement and retains a good number of customers.
  • Improving the app engagement proximity marketing advertising aid to give you the certain convection. Through proximity marketing, you can make proper and accurate camping set up according to the situation so that the audience wants to purchase from the particular brand. Retailers can promote and give more enticing offers and discounts via push notifications. 
  • The key aspect of proximity marketing is better customer experience in one to one. The business app sends personalized messages with better offers to the customer.
  • The average CTR can be high on your app more than 80% if the push notification can be set in a perfect way. The more people say on the app the change is more to improve the selling ratio as well. Moreover, the push notification works better than the Google ads and Facebook to improve the CTR. 
  •  
    The chosen article provides an overview of proximity marketing and its benefits for improved consumer satisfaction and loyalty. Particularly, the article suggests that proximity marketing helps to personalize the consumer experience and provide a sense of connectedness with the brand they are purchasing from. Businesses that manage from a specific location may issue coupons or offer discounts applicable to the consumers within a store to enhance purchasing experiences. Proximity marketing is commonly implemented by hospitality organizations, where various on-site events are arranged or individual purchase-based rewards are offered to consumers. Similarly, restaurants engage their consumers in fun activities and games as well as introduce new discounts and promotions while they wait for food. Real-estate businesses also use proximity marketing to create high-value where need and preference-based homes, office spaces, and rentals are offered. However, advertisers need to be aware of consumer preferences to offer useful and effective personalized services. Geo-targeting is an impactful proximity advertising technique where location data is used to tailor offerings as per the identified local trends and behaviors.
djohn304

How Proximity Marketing Can Aid Businesses - Forbytes - 0 views

  • The development of technology provides new opportunities for businesses to grow.
  • Our smartphones have changed how we shop, work, socialize, and live. It’s no wonder that so many businesses are taking on the challenge of proximity marketing.
  • The aim of proximity marketing is to deliver marketing campaigns to consumers in close proximity to retailers, restaurants, or other locations of interest to target messages.
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  • The idea of proximity marketing is that a specific message can only be communicated to the right person by its proximity.
  • Enhanced customer experience: Using a proximity marketing strategy enables your company to personalize the customer experience in a way that varies your offerings based on the customer’s past, present, or future location and behavior. App utilization: Using proximity ads to provide valuable info and offers can improve user interaction with a business’s app, which can be a place for users to read regular updates and withdraw discounts, etc. Cost-effectiveness: Mobile proximity marketing is a cost-efficient way to target ads to the desired audience. Customer relationship boost: Proximity ads help businesses better understand the needs of their customers. This allows them to meet these needs to enhance relationships and interactions.
    • joshli2022
       
      Benefits of proximity marketing.
  • Businesses of all sizes use proximity marketing to engage with potential customers,
  • The aim of proximity marketing is to deliver marketing campaigns to consumers in close proximity to retailers, restaurants, or other locations of interest to the target audience.
  • method of location-based marketing via a company’s use of their customers’ location is a foundation for a proximity marketing strategy.
  • as long as they’re physically near to the business. It makes ads more practical and efficient, as well as more personal.
  • Near field communication (NFC) proximity marketing is a marketing tactic in which retailers put a chip on the product that works as a transmitter and connect to in-store visitors’ mobiles to send them various info about certain products.
  • designed to identify the customer profile and send the message directly to the person.
  • n the form of coupons or discount cards, advertisement banners in the store, or a personalized advertisement on a store companion website.
  • this is done by utilizing mobile location tech technologies, such as GPS. But technologies such as Bluetooth and WiFi also serve this type of marketing.
  • A hyper-local sales campaign is one in which a local retailer maximizes their geographic location to house a specific sales event and makes use of the surrounding local culture to generate interest.
  • WiFi proximity marketing is integrated with in-store marketing to provide guests with personalized, customer-activated content based on their proximity.
  • Using proximity marketing technology, the ad campaigns reach a more personal level with their audience, adding a more engaging and personalized touch.
  • One such method is radio-frequency identification (RFID) proximity marketing. It allows companies to embed a unique identifier on their product, insert it into the RFID proximity marketing imaging system, and then automatically customize their targeting.
  • granting you a valuable asset: consumer data. When a customer wants to log in to your WiFi network, ask them to provide their email first so you can reach out to them later and send personalized offers.
  • meaningful data points like demographic, location/geography, platform, and time.
  • GPS-based proximity marketing. Also called geo-targeting and geo-marketing, this tactic lets companies identify and engage customers based on their location. It is mainly used in retail, services, and real estate.
  • Those locations – your local grocery store, fitness club, a particular bar- can leverage that information to send you exclusive offers and promotions.
  • Beacons, easily installed in every store and retail space, use an electrical signal to identify customer location and transmit data to them through Bluetooth.
  • calculate daily traffic patterns and broadcast promotional messages to individuals nearby, making product recommendations or simply notifying them of discounts and beneficial deals.
  • Modern business owners rely on digital marketing channels for both growth and retention.
  • Beacons can create interactive experiences and offer valuable information (such as displaying discounts) to smartphone users as they walk near to encourage them to stay or shop longer or make a purchase.
  • However, this technology is still considered to be one of the most expensive ones for marketing purposes.
  • There are less expensive proximity marketing solutions for budget ad campaigns. For instance, QR (Quick Response) Codes are a powerful tool that allows companies to create digital proximity marketing opportunities by simply creating one and hanging it on the wall in the store.
  • mobile browser detection. When visitors arrive at your website, many factors are taken into account, including their IP address, browser, and device. Every time a visitor to your website activates their mobile phone or pulls up your page on their laptop browser, you have a chance to reach out and, potentially, monetize them.
  • Enhanced customer experience: The use of a proximity marketing strategy enables your company to personalize the customer experience in a way that varies your offerings based on the customer’s past, present, or future location and behavior. App utilization: The use of proximity ads to provide valuable info and offers can improve user interaction with a business’s app, which can be a place for users to read regular updates, withdraw discounts, etc. Cost-effectiveness: Mobile proximity marketing is a cost-efficient way to target ads to the desired audience. Customer relationship boost: Proximity ads help businesses better understand the needs of their customers. This allows them to meet these needs to enhance relationships and interactions.
  • hotel visitors can receive information about the hotel and the various offers it has. Also, as guests are looking for the best cafes or restaurants for a good price, hotels can partner with local bars and restaurants and inform the guests of the deals they could get.
  • Businesses are uncovering the benefits of marketing to clients in their proximity.
  •  
    This article is about the concept of proximity marketing that supports sales and marketing development in business operations. First, the idea of this marketing strategy is to reach out to the right consumers based on mobile techs and GPS techs. Second, the four types of proximity marketing are by components, application, geography, and key players in general. Third, the benefits of proximity marketing are enhanced experiences for the guests. Applicational utilization. Cost-effectiveness on the mobile marketing, then the guest relationship improvement will be one of them to benefiting the company's business growth.
  •  
    In these days of technology advancement, proximity marketing is one of the best ways for marketing. The only disadvantage is potentially using someone's information without permission. As long as permission is granted, it would be fine.
  •  
    Proximity marketing is a mode of location based marketing that uses the customers location to their advantage when distributing advertisements for their business. There are several different types of proximity marketing solutions that can and are currently being used by the most popular brands right now. There is wifi proximity marketing, radio frequency identification proximity marketing (RFID), near field communication proximity marketing (NFC), GPS based, beacon based, and QR codes. Using these methods of marketing hold benefits including enhanced customer experience, app utilization, cost effectiveness, and customer relation boost. There is an option for everyone in terms of cost and many industries are using them more and more, inclusive of the hospitality/tourism industry. In my opinion, the previous ways of advertising are becoming obsolete and the market for competition is growing and growing and growing. We all have likely encountered one or more forms of this type of marketing, and we likely will continue to in the future.
cborregomarsh

Cloud Computing Continues to Transform Hospitality - RTInsights - 1 views

  • Just like databases in the early 90s allowed hotels to manage large numbers of reservations and requests efficiently, cloud solutions offer the chance to remove common frustrations and frictions across the entire ecosystem.
  • Reduce cost: Cloud services allow hospitality industries to pay only for the services they need. Cloud computing also puts smart building management into reality, as well as facilitating projects and maintenance.
  • Improve experiences: Cloud services also provide flexibility in services by allowing staff to operate from anywhere, as an example. Guests also receive the same flexibility to manage their needs from anywhere.
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  • Build responsive infrastructure:
  • Cloud Security
  • Cloud reliability The hospitality industry wants to know that they aren’t adopting another solution that will prove obsolete in just a few years.
  • Even if it’s no fault of the establishment, customers will remember frustration reconciling a bill or having to wait a long time for check-in. The cloud adds a layer of protection against minor hiccups in their experience.
  • Personalize guest offers: Captured data offers a wealth of information. Cloud computing helps hoteliers and other hospitality organizations provide customized experiences and responsive, convenient services.
  • Cloud computing can offer a seamless experience to customers while reducing obstacles to service from the staff side.
  • The Airline was able to improve customer service by providing an instant response to various customer requests and reducing wait times.
  • Pre-arrival: Cloud services capture data from the moment guests first interact with the company or service. The hotel, for example, can make a note of what services or rooms the customer looked at and offer suggestions for upgrades.
  • Arrival: When guests arrive, their information is saved and ready for each member of staff. This offers personalization right from the beginning.
  • The stay: Knowledge of previous stays provides insight into customer preferences. A hotel may address mistakes right from the beginning or identify missed opportunities. Personalization continues with upsell offers that happen as the customer continues to interact with the business.
  • Departure: Not only does the cloud enable a frictionless checkout experience with no surprises, but it can also follow up afterward to continue to nurture relationships and reward loyalty.
  • Preparation: Following guest stays, businesses can enable targeted follow-up. Cloud computing can also handle things like predictive maintenance to reduce downtime, especially during peak seasons.
  • The Hilton made use of cloud computing to monitor all locks within its properties.
  • It’s only one instance of the Hilton’s shift to cloud computing. It has digitized rooms and created a type of mission control for everything from entertainment to ordering room service.
  • Cloud services can offer the full security expertise with automatic updates that the hospitality industry needs to keep information secure.
  • The cloud provides a real end-to-end solution for hospitality that brings back the excitement of travel. In an industry facing stiff competition, this type of solution could be a differentiator for success.
  • Companies can choose a provider familiar with the nuances required for hospitality excellence and reap the benefits of an end-to-end experience.
  • Cloud services allow hospitality industries to pay only for the services they need.
  • Cloud services also provide flexibility in services by allowing staff to operate from anywhere
  • Moving to cloud operations also allows the hospitality industry to scale.
  • In that case, cloud services allow a smooth transition with a central line of communication.
  • Cloud computing helps hoteliers and other hospitality organizations provide customized experiences and responsive, convenient services.
  • cloud solutions offer the chance to remove common frustrations and frictions across the entire ecosystem.
  • rigidity causes issues in connectivity and service. When the internet goes out, or a system goes down, operations cease.
  • Staff can work from anywhere, change devices if necessary, and mitigate the risk of lost or unsecured information.
  • The Hilton’s Room Lock Problem
  • The American Airlines Integration Challenge
  • The space continues to evolve, offering new ways to ingest, process, and protect customer data. And it’s this free flow of data that will allow the hospitality industry to move into the new era of the industry.
  • Use of cloud computing in hospitality continues to evolve, offering ne
  • w ways to ingest, process, and protect customer data.
  • cloud solutions offer the chance to remove common frustrations and frictions across the entire ecosystem.
  • Cloud services also provide flexibility
  • Cloud services allow hospitality industries to pay only for the services they need.
  • operate from anywhere,
  • cloud services allow a smooth transition with a central line of communication.
  • provide customized experiences
  • Staff can work from anywhere
  • he cloud adds a layer of protection against minor hiccups in their experience.
  • security is built-in.
  • Cloud computing can offer a seamless experience to customers while reducing obstacles to service from the staff side.
  • personalization right from the beginning.
  • address mistakes right from the beginning or identify missed opportunities. Personalization continues with upsell
  • handle things like predictive maintenance to reduce downtime
  • this type of solution could be a differentiator for success.
  • It has digitized rooms and created a type of mission control for everything from entertainment to ordering room service.
  • reducing wait times.
  •  
    Cloud computing has come a long way. The hospitality industry is quickly incorporating cloud computing services for guest satisfaction and productivity of employees. The article shares several real life examples where cloud computing were beneficial.
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  •  
    As we know, cloud computing is becoming the new norm and is the future for technology but is also transforming the hospitality and tourism industry. Cloud computing allows the hospitality industry to improve travel experiences, provide personalized offers, and also helps the industry reduce cost. With so many advantages, there are some cons of cloud computing that may pose as an issue such as the security and reliability that comes with using cloud computing. However, the pros outweigh the cons and if cloud services can overcome those barriers, the hospitality industry will reach new heights not seen in previous years. With the implementation of cloud computing in the hospitality industry, it will provide a travel experience like no other from start to finish, literally.
  •  
    This article discusses the impact that the integration of cloud computing has had on the operations and growth of the hospitality industry as a whole. Companies are optimizing their usage to help them carry out daily tasks while using data and sharing to provide the best guest experience possible. The article also goes into detail regarding the steps being taken by companies to prevent data theft and downtimes. One aspect of the post that I found to be extremely interesting was how it walked me through the integration of cloud computing in every step of guests' stay from pre-arrival to departure.
  •  
    Cloud computing is the future whether businesses want it to be or not. With the growth of technology, we need to embrace one tool that is become very developed, cloud computing. It gives more efficiency to businesses who need to know more about their clientele and also can provide information and data that humans could never do. It gives a more personalized experience to each guest while organizing data much faster than on a excel sheet that stuff have to manually update. It improves experience and reduced cost for business as well. It allows information to be reached anywhere and business can be taken home or traveled with. It brings a new level of security to businesses and customers and allows more flexibility in service in the hospitality industry.
  •  
    Cloud computing transforms hospitality by a offering seamless experience to customers while reducing obstacles to service from the staff side. It also offers individualized, quick solutions in an industry that is highly competitive.
lande070

Recap: How the Cloud Provides More Efficient Hospitality Operations - 0 views

  • cloud technology can improve many facets of hospitality operations, boosting efficiency, streamlining operations, and improving the guest experience.
  • “Think about the cloud as the Lego bricks to build every possible digital solution for every common use case in your industry.
  • kitchen monitoring. The refrigerator temperature i
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  • e’re possibly already in the second generation of cloud where we go beyond storage and computing. We’re now moving up the stack. The next stage is stitching services together at a higher level so that as a customer, you don’t have to build it all yourself. And the second piece is to bring in partners who have the expertise, and who build into the cloud.
  • waste reduction, sustainability, also, the health guidance you have in the kitchen
  • put a sensor in your kitch
  • provide data analytics and then we can add predictive maintenance
  • the power of being able to develop, test, and iterate quickly by utilizing cloud technology for hospitality
  • “The great thing about our industry is that we actually have our customers in-house. I can speak to them, I can ask, ‘Hey, how did you like that process? How did you like to check-in? How did you like our booking engine?’ We can do live A/B testing actually and with this cloud environment, it is easy for me to try things out to easily plug it in and plug it out and see what’s working and what’s not. I can only encourage our industry to do this more. And maybe also, to ask hotel tech providers to make this possible to have some kind of testing period available.
  • a lot more people adopting cloud products who had the necessity of changing things because of the last two years when COVID struck o
  • s important to take an iterative approach.
  • organizational change. And there’s a lot of training to be needed,
  • encouraging forward-thinking team members can be a great way to boost retention and employee satisfaction. “We can also see that our business or our industry is losing a lot of very talented people. And that’s where also this change management can help
  • 91% of 1000 Travel hospitality leaders we interviewed indicated that digital cloud transformation is essential for their business, yet only 29% indicated that their business is currently ahead of the curve
  •  
    This article summarizes a panel conversation about cloud functionality and how it can help in the hospitality industry. They point out that hospitality outlets can use cloud tech for operations, efficiency, guest experience, kitchen monitoring, waste reduction, sustainability, data analytics, predictive maintenance. They highlight that while 91% of hospitality leaders say that cloud is essential, only 29% would say that their company is on track, and that companies need to bring along employees for the advancements.
vriverol

The Power of Social Media in the Hotel and Hospitality Industry - UP Hotel Agency - 1 views

  • According to Revenue Hub, 97% of millennials share photos on social media during travels, whilst 71% of travel agencies report better interactions with consumers when committed to a social media strategy. 
  • By providing engaging content that encourages interaction from followers on these channels – such as photos or videos of hotel amenities or local attractions – hotels can make a lasting impression on prospective guests even before they step foot inside the lobby.
  • Using targeted ads on social networks like Facebook allows hotels to reach potential customers who may not be aware of their business yet
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  • It’s also important to not just talk at people, but engage in conversations where possible – this helps build relationships between potential customers and creates loyalty towards your brand over time
  • You can also leverage influencer marketing by partnering with relevant influencers who have already built up a large following among potential guests
  • By responding quickly to inquiries through channels like Instagram Direct or Facebook Messenger, hotels can demonstrate excellent customer service skills which will further strengthen relationships with existing customers while also attracting new ones.
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    Majority of millennials use social media to share their travel experiences with their friends. Social media is a very important tool in this day and age for the travel industry and hospitality. Engagement with potential guests online sets a more positive first impression, and can lead to more bookings and exposure. Social media also allows businesses to reach a larger audience by using targeted ads on different social media platforms. Tracking these ads can help improve the marketing strategies to see which ads are providing more traffic. Having a strict and consistent schedule of posting content can also be helpful, as it shows potential guests engagement with the community, especially if there is a lot of interaction in comments, as well as giveaways thrown in to the mix. Businesses can also partner with influencers to show off their locations for them to their massive followings. This increases the awareness and showcases the property to a large audience that may not have seen it otherwise. Social media, if used properly, can be a great tool to engage with existing and potential guests. Communication and engagement build loyalty, while broadening the audience spreads awareness.
JIACHEN LI

HRIS | HR Software for Hotels | Hospitality IT | Software for Hospitality| Immerauf - 1 views

  • HRIS has emerged as among the most crucial aspects of hospitality IT. No hos
  • . No hospitality management system can be considered complete without an effective HRIS system.
  • Greytip Software is a focused HR & Payroll software solutions company.
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  • An efficient HRIS system manages the recruitment, staff-shifts, time & attendance, and many other aspects of your hospitality HR requirements. It should be able to drill down to history files and provide e-leave application & training management.
  • Developing a product that caters to small and big customers, across industry verticals, needs a lot more experience, mature processes, and superior engineering.
  • Folklore HCM
  • Folklore Payroll
  • Folklore Attendance Software
  • Folklore Training
  • Benefits
  • Benefits
  •  
        This website is a homepage of the company called Immerauf. This company is to provide network service and sell the technology products that are related to the hotels. Human Resources Information System is also a product of theirs.     As everybody know, without an effective HRIS, the hospitality management system could not be considered completely. The functions of the HRIS are managing the recruitment, shift, attendance, requirement and so on. They highly recommend their HRIS technology product. And they mentioned their partner Greytip Software. The partner is a focused HR & Payroll software solutions company.     They introduced a few basic own and partner's history and stated they had groups of customers, more experience, and superior engineering.     They list some products overview, such as Folklore HCM, Payroll, Attendance Software and Training. All of the products could help hotels to reduce the transaction costs, improve employee morale, communicate better, eliminate the fussy processing, increase productivity, save time and effort.
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  •  
    HRIS has emerged as among the most crucial aspects of hospitality IT. No hospitality management system can be considered complete without an effective HRIS system.An efficient HRIS system manages the recruitment, staff-shifts, time & attendance, and many other aspects of your hospitality HR requirements. It should be able to drill down to history files and provide e-leave application & training management. And this article introduce us a HRIS product that is a software solutions for HR and Payroll departments that that span the entire spectrum of HR & payroll functions covering employee information management, training management, compensation, benefits, attendance management, etc.
  •  
    The Hospitality industry is known to have very high attrition rates. This makes it all the more critical to have a robust HR information system (HRIS) in place. HRIS has emerged as among the most crucial aspects of hospitality IT. No hospitality management system can be considered complete without an effective HRIS system. The products are backed up with high quality customer support and service. Our support is timely and relevant, ensuring a high degree of usability for our products. It can track record which is caters to small and big customers, across industry verticals, needs a lot more experience, mature processes, and superior engineering. The benefit are: * Lets you focus on strategic HR instead of routine admin tasks * Reduce transaction costs * Improve employee morale * Communicate better * Get business intelligence with MIS reports * Modular design that lets you pick and choose
  •  
    As hospitality industry has a high attrition rates, a HRIS software is important for hospitality management system. A good HRIS system usually has the functions of recruitment, staff-shifts, time & attendance, etc. Folklore HCM is a web-based software with the employee self service. It is usually used with other products such as Folklore Payroll, Folklore Training, and Folklore Attendance. Folklore HCM lets the HR manager pay attention to strategic issue instead of routine tasks. It also decrease costs and increase employee morale. Folklore Payroll software makes the payroll accurate, increases the productivity and reduce transaction costs. It can also motivates employees and examines different aspects of income tax. Besides, Folklore Attendance Software Folklore Training are all web based software and have many benefits.
  •  
    HRIS technology plays a very important role in hospitality industry. There is no hospitality management system can be considered complete without an effective HRIS system. This technology manages the recruitment, staff-shifts, time&attendance, and many other aspects of the HR requirements in hotel. It is very useful especially for Human Resources. This tech is also backed up with high quality customer support and service. Some of the support is timely and relevant, ensuring a high degree of usability for our products. It can help us do track record, products overview, folklore attendance software and so on. It can not only drill down to history files, but also provide e-leave application& training management.
  •  
    this article is talking about the Greytip Software. this software has many solutions. it can help the manager monitor the HR activities and payroll activity. using this system, the managers can analyse their hotel attrition rate and make measures in time.managers can easily promote the employee information management, develop training management, create compensation,share benefits, supervise attendance management. this way can save money and time. managers do not need to set up sheets of attendance, employee behavior, punishment or rewards,etc. depended on the computer, the process of management goes more smoothly.
Minghui Zheng

Advantages & Disadvantages of Human Resource Information System | Chron.com - 1 views

  • When the decision to build a human resources information systems department is made, examine the options carefully and be aware of technology and human resources trends for a small business. Small businesses have unique needs based on company goals for growth, or a plan to remain small with access to technology without the hefty costs. The term "human resources information systems" (HRIS) often is used interchangeably with human resources management system (HRMS) and human resources information technology (HRIT). Any of these terms is used to describe the computer and information technology a company utilizes to automate human resources functions and employment actions.
  • A very popular use of HRIS is employee self-service. Many employers are utilizing their HRIS to supplement the human resources department staff by enabling employees for find answers to common questions they would have asked a human resources representative.
  •  
    This article summarized the advantages and disadvantages of using human resource information system. An HRIS is used for employment actions such as applicant tracking, performance management, attendance, compensation and benefits management, work force analyses, and scheduling. A very popular use of HRIS is employee self-service. There are a lot of advantages of HRIS, such as it is monitored by qualified specialists who know technology and HR functional and tactical processes can manage compliance with federal and state laws, streamline processes for recruitment and selection, and produce analyses, data and reports for internal and external use. What's more, it is easy to use for qualification computer technology specialists, accuracy of information and the ability to perform HR audits using any combination of parameters. It saves a lot of time. The disadvantages included that HRIS may involve human error during information input, costly technology to update the system and malfunctions or insufficient applications to support the human resources needs. There should be a qualified specialist with human resources functional area knowledge to manage this system. The cost to hire an HRIS specialist may be far above the average salary for a computer technology specialist.
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  •  
    The article highlighted describes some advantages and disadvantages of a Human Reources Information System for small business, that would include restaurants. The decision maker would have to take in consideration what type of information the system will need to handle in order to select the system to be used. This systems can do applicant tracking, perfomance management, attendance, compensatio, benefitios, paid time off and etc. A type of disadvantage for small businesses would be to be able to get support from somebody to manage the system. This could have high costs involved.
  •  
    This article discusses Human Resource Information Systems and the benefits and disadvantages to investing in such a program. Some of the advantages that the article addresses are: "manage compliance with federal and state laws, streamline processes for recruitment and selection, and produce analyses, data and reports for internal and external use." The technology allows employees and managers to "locate answers and information quickly without the need to consult an HR representative every time." I feel that this advantage outweighs any of the disadvantages that there may be. The benefits of a business/hotel running more smoothly are infinitely rewarding to profits and many other aspects of convenience. Some of the disadvantages that the article addresses are insufficient applications to support the human resource department, as well as it being costly.
  •  
    This article describes Human Resource Information systems and the benefits and disadvantages to investing in this type of technology. The article states that the advantages to investing are: "being able to manage compliance with federal and state laws, streamline processes for recruitment and selection, and produce analyses, data and reports for internal and external use." Most importantly though, the article states, "The employee and manager self-service features are excellent ways to free up the time of your human resources staff members for project work and other duties. Employees and managers can locate answers and information quickly without the need to consult an HR representative every time." This, to me, outweighs any disadvantage that may come from investing in HRIS technology because the convenience that this technology provides could really benefit profits for a business. HRIS is about coordinating communication among different departments. Businesses should really invest in this technology, even though it is costly, because ultimately it will increase profits by getting things done faster and more efficiently, as well as preventing problems from happening before they happen.
  •  
    With the development of high-tech management system, HRIS is no long strange for us. The HRIS is a software or online solution to data tracking, data management, or all of the data needs of the company within the human resources department. The reason why HRIS is becoming  more popular is that it has some useful functions such as the employee self-service through which employees can find answers to common questions by themselves while not ask a human resources representative. This system can help to save time and money for the company in certain aspects. But in this article, the author compares the advantages and disadvantages that HRIS brings to the company.The disadvantages can be that it may involve human errors during information input, costly technology update and so on. So if a company wants to apply this system, it should also look at these disadvantages, compare them with the advantages and then make a final decision in order to avoid suffering from the bad sides of the system. 
  •  
    The HRIS is used for applicant tracking, performance management, attendance, compensation and benefits management, work force analyses, and scheduling. HRIS can be also used for employee self-service. The human resources department staff can find answers to common questions they would have asked a human resources representative from the HRIS. HRIS has many advantages. It can help organization manage compliance with laws, streamline processes for recruitment and selection, and produce analyses, data and reports. The ease of use for qualified specialists, accuracy of information and the ability to perform HR audits using any combination of parameters. However, there are still some disadvantages, such as human error during information input, costly technology to update your system and malfunctions or insufficient applications to support human resources needs. In addition, the cost of hiring an HRIS specialist is also a problem for the small business.
Minghui Zheng

Technology and Green Hospitality - 0 views

  •  
    Green technologies can save energy, improve customer service, and enhance working efficiency. First, through tracking customers' activities and purchases, hotel can gather their information and then improve customer service. Second, providing entertainment equipment and resources such as checking out through a "channel" on the TV, can improve guest services. Third, using key card or other ID tags can make transaction cashless, which is also good for security. Forth, exchanging information through computer system can save a large amount of paper. Fifth, self-diagnosing system can monitor and identify problems and resolve them before customer complaint.
Hanlu Hu

7 reasons to switch to a point-of-sale system - 0 views

  •  
    This article summarized seven reasons to switch to a point of sale system.1. Your "sudden shrink" no longer goes undetected. Almost every modern POS has a receiving and inventory module that, when used properly, can help pinpoint the cause of the shrink. 2. Markdown management is much easier. The trends in POS are not just inventory accuracy but the use of pricing models to allow for markdown management. 3. Promotions can be tracked more successfully. 4. You can maintain control in absentia. Many operations suffer in employee efficiency and customer service when the boss is away. Automating a host of functions via a POS can help boost those areas, no matter where the head honcho happens to be. 5.Your prices are consistent from one location to the next. a POS system automates overall inventory control, helping to keep stocks in proper balance depending on demand and other factors, which can vary from one location to the next. 6. You get many tools in a single package. Most POS systems have add-on modules like payroll time clocks and customer preference databases. That removes the need for small businesses to invest in separate systems for those purposes. 7. You can make better use of your personnel. A good POS allows you to allocate your human resources to the customer service area of the business. That means they no longer have to be counting, calculating, ordering, and checking cash-register accuracy.
Long Jin

POS Management - Tool to Increase Sales Rate - 0 views

  • This POS management software provides them with an opportunity to analyze consumer demand and the rate of sales according to the demand.
  • The owners of businesses make use of this software POS management to get daily periodic reports.
  • This improvised consumer support function with the assistance of POS management software makes the firm even more dependable and trustworthy.
  •  
    This article introduced POS which is the tool to increase sales rate. The author pointed out that the POS management software can help the hotel analyze consumer demand and increase the rate of sales based on analyze. The author thought it is very easy to manage multiple activities when the hotel is small. However, if the business is big, then it is very hard to manage. The POS software can help for those businesses and it is very efficient in calculations. Also the hotel can make use of this software to get daily periodic reports. These reports can assist them to assess properly whether the customers are satisfied with their service or not. Based on the analyze, the hotel can make specific strategy to increase the sales rate and the system can enhances the customer service.
Hanlu Hu

Hospitality industry can benefit from upgraded telecom tech | Subsidium Technologies - 0 views

  • Businesses in the travel industry are often required to connect, collaborate and communicate with other entities all over the globe. Companies within that sector that specialize in hospitality services need to have particularly efficient telecommunication processes if they want to vie for an elite position among their competitors. Outdated telephony and collaborative platforms can be unreliable, and for businesses that provide a service that depends on optimum customer satisfaction, poor accessibility can make the company appear to be unprofessional.
  • Maestro PMS is a cloud-based hosted storage and backup system that businesses can integrate to replace their old physical, in-house servers
  • Businesses that are looking to improve their own telecommunication systems should first contact a professional technology consulting agency before beginning their implementation planning process. With their evaluation and unbiased advice, decision makers can rest assured that they are investing in the best possible solution for their company.
  •  
    In this article talk about hospitality industry has to upgrade to make more benefit for making more profit than now. There is more telecommunication technical solution that is able to hospitality telecommunication problem entities. Notrhwind, the inventor of the PMS software system in hospitality industry since 1987. Northwind offers PMS (Property Management System) in hotel software. Maestro PMS is a storage and backup system based on the cloud computing system and replace from their old data to in hotel server. Tim Belcher assitant general manger of Legacy Hotel and Conferences, one of the telecommunication companies, said that the problem of the telecommunication system could replace duties of their IT staff since maintain and resolve problems with storage provider. Business that are looking to improve their own telecommunication system, the company should contact a professional technology consulting agency before set up the implementation planning process.
  •  
    More and more companies in hospitality industry are focusing on telecommunication, for telecommunication system could help them better manage the company and enhance customer service. Before choosing the right system, companies have to consult a professional company and conduct lots of development and research work. Then they can find a right one for the company. A right telecommunication solution, like PMS in the article, could help reduce cost and time, as well as providing great customer service.
  •  
    This article is indicating that hospitality industry can benefit from upgraded telecommunication technology and hospitality serviced need to have particularly efficient telecommunication process if they want achieve success among their competitors.  A new system is introduced in this article: Maestro PMS. It is a cloud-based hosted storage and backup system that business can integrate their old physical, in-house servers. And the system backups and upgrades in secure network operation hosting facility, which could let operators focus their attention on guest service and revenue generating activities. This article also suggest that if company looking to improve their own telecom systems, it is better to contact a professional technology consulting agency before beginning implementation planning process.
Wei Ding

Hotels find savings, other benefits, in the cloud - 0 views

  •  
    Nowadays, cloud-based technology is becoming widely popular. The cloud has several benefits such as removes hardware off property which save lots of cost for hotel, less people manage it which can yield saving. This new technology is also very efficient and increase productivity at the same time. Some hotel brand get interested to this web-based central reservation system like Choice Hotels International. It is so true that hotel is not the ideal place to run complicates systems. Cloud-based technology to some extent can help hotel solve this problem. As we all know, labor cost is a big expense for hotel. Cloud can do things faster by taking the burden off IT hotel staff. Also, the front desk can focus more on guest. Those kinds of changes can eliminate the number of staff. However, some bad things about cloud-based technology also exist. For example, Internet is not always can rely on. Hotels need to have backup plans in case some unexpected things occur. Overall, this new technology has a higher quality overall service.
Qianlin Wang

Data Security Basics: Five Security Issues All Hotel Operators Need to Know | hospitalityupgrade.com - 0 views

  • This article looks at the top five issues facing hotel operators and what actionable steps can be taken to decrease the likelihood that your business will be stung by data thieves.
  • Franchise operators need to be aware, however, that an improperly configured RMA is vulnerable to data compromise attack by hackers. 
  • Transaction volume, brand recognition and the potential for sensitive data retention are all factors that make hotels (particularly franchise networks) juicy targets for hackers seeking to exploit insecure networks via the Internet. 
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  • Hotel operators need to know that passwords, designed to keep criminals out, can also be a vulnerability in the absence of proper controls
  • Thanks to wireless networks, guests can speed though the check-in process, expedite valet parking and send room service orders directly to the kitchen.  At the same time, hotel operators should recognize that criminals can leverage improperly secured wireless networks to steal cardholder data and should implement strategies to thwart these efforts. 
  • Despite all best efforts, data compromise events can occur and every hotel operator should have a plan in place. Prompt action must be taken by hotels or restaurants that have experienced a suspected or confirmed security breach to help prevent additional exposure of cardholder data and ensure compliance with the data security requirements. 
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    The article discusses five issues that hotel operations are facing, and how to decrease these issues in regards to data thieves. The first security issue discussed is "Remote Access", the article states "Many hotel operators and franchisors use remote management applications (RMAs)". This enable easy access to manage multiple locations downloads; conduct sales polls, and other systems within multiple companies. A advices to remote control issues are to change vendor default settings, in which you can create unique user IDs and complex passwords. Another advice is to "Configure the RMA", in which users are only allowed to connect to known MAC/IP. I personally don't think that creating a unique ID or account password may solve this issue, but allowing connection capability to a set IP/MAC is a wise intake. Although being able to just connect to a set MAC, will cause a limit on where and when you connect. The second security issue is "Network Security", many transaction volumes are being exposed, brand recognition as well; and that attract hackers. In order to reduce this problem, it is suggested that companies need to install and maintain a fire wall at all time. I agree with this other suggestion which is to Use outside resources to help identify new security vulnerabilities. This is great, because a company will be able to receive an outside outlook in regards to security. The last three issues that are on this list are: Password Management, Wireless Security, and Incident Response Plan. Overall it's evident that any system that has a password requirement is causing a major attraction towards security thieves. The suggestions within this article are great, but from my observation; many companies will have to put in time to track and monitor their systems. Systems can't allow to be left open without monitoring, and the internet is a lead way to all this, so any system that requires the internet must be monitored, and protected.
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    Technology enables service. That's the idea, anyway. In the hotel industry, thousands of companies worldwide provide hundreds of software applications to help hotels and hotel companies manage operations to provide better guest service. However, the hospitality industry continues to find itself targeted for damaging data compromise events by hackers. There are some good ways to decrease the attack of hackers. For example, Remote Access, many hotel operators and franchisors use remote management applications (RMAs).  Their ease of use in managing multiple locations makes them ideally suited to disseminate business downloads, conduct sales polls or survey inventory. RMAs are often packaged from vendors with default or blank passwords. Creating unique user IDs and complex passwords can reduce the risk of data compromise and help facilitate compliance with the Payment Card Industry Data Security Standards (PCI DSS). Another example is about Network Security, transaction volume, brand recognition and the potential for sensitive data retention are all factors that make hotels (particularly franchise networks) juicy targets for hackers seeking to exploit insecure networks via the Internet. The hotel can install and maintain a firewall at all times.  Disabling a firewall can put a business at heightened risk of Internet attacks and potential system compromise.
Long Jin

How Can a Hotel Property Management System Help to Control Performance? - 0 views

  • One of the reasons for this is that it will greatly help you control your hotel's performance.
  • The core part of any property management system will be the front office suite.
  • The important parts of the software that you will need will be hotel management software,
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    This article introduced base information about property management system. At first, the author introduced the basic functions of PMS. Then the author introduced the benefits of PMS. Finally, the author told the importance and what hotels need consider to install PMS. The article points out that many hotels use PMS no matter the size or shape as the system can be a means of controlling hotel's performance. Also, as some PMS system is so expensive that many hotels choose to install the system by their needs to save money. Then the author some systems are must be used for hotels like hotel management software, hotel reservation or billing software and hotel accounting software. No matter what kind of PMS the hotel uses, the main reason to run the system is for higher performance. The system can make hotels operation in higher efficiency like accounting software can automatically takes all transactions and places it into account. The software can save a lot of time to manage data and operate hotels. Also, the interaction between members and system will be very easy. In addition, the author pointed out that the most important apartment needs to install PMS is front office as the front office has so many of duties and the system can cover all of the duties and help the staff to take care if there are some problems. Then the PMS is very important for hotels.
Yunfan Wu

Reduce Energy Costs and Drive Up Profits at Your Hotel With an Energy Management Solution - 0 views

  • Energy cost is witnessing a sharp rise year-on-year in India. Like every other industry, the hotel industry is also deeply concerned and taking measures to introduce energy management solutions to keep energy cost under control.
  • :Like every business establishment, hotel properties also need to keep a check on all expenses so that they can minimize costs and maximize profits. In a hotel, the energy cost can be high enough to be the second highest expense and heating ventilation and air-conditioning (HVAC) can make up to 50% of the total energy consumption. So, this is where the hotel needs to look in order to minimize energy consumption which would ultimately help them reduce energy bills. In simple words, when a hotel is able to control energy costs, they actually add to their bottom line. 
  • the Energex system is based on passive infra-red technology. Once installed, the sensor in the solution detects the presence of the guest in the room as it captures the thermo radiation emitted by the human body. When our system determines that there is a guest in the room, it gives him/herfull control over the HVAC system. This means, they can set the temperature as per their requirements. But, once the guest steps out of the room, our smart sensor detects the room as unoccupied and automatically sets-back the temperature in the room to a preset energy efficient mode. The solution also has a quick recovery method where-in the temperature returns to that set by the guest when they return to the room and this ensures guest comfort. 
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  • When they enter their room, guests need a comfortable room. Our sensor is capable of detecting the presence of the guest in the room and automatically switching on. The sensor is also able to detect a guest sleeping and stays on. When the guest is not in the room the air conditioning comes on intermittently to ensure the temperature in the rooms stays pleasant when the guest returns. Energex also offers a web based interface which allows hotels to control the temperature in a room.
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    Energy management is a important part of physical plant of hospitality management. The most significant meaning of energy management is to reduce costs and drive up profits. Energex system is a kind of energy management software introduced in this article. It can adjust the using of the HVAC system automatically and save energy costs. It also can ensure the guests' comforts. The system can be used in both old and upcoming hotels. What the hotel need to do is to install a sensor along side the thermostat. I believe this is a good technology for this industry because it can not only benefit the hotels but also be environment-friendly.
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