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aquin206

What is Proximity Marketing? How Does it Work? - 0 views

www.avsystem.com/...proximity-marketing

shared by aquin206 on 20 Jul 22 - No Cached
  • Proximity marketing is a marketing technique whereby recipients are targeted with marketing messages based on their vicinity. Simply put, it’s when you send ads to people who are close by your venue
  • WiFi-equipped smartphone these days and logs into public hotspots, meaning that you only need the right software to collect customer data and advertise to them using your guest WiFi.
  • The way it works is that when a customer logs into your guest WiFi network, you collect data about their device (specifically the MAC number of the device), based on which you can “follow” the customer around the venue and later identify them when they return
  • ...24 more annotations...
  • QR codes
  • Bluetooth Low Energy (BLE)
  • NFC stands for “near field communication
  • pay at the store with your phone
  • QR codes are scannable barcodes
  • 5 proximity marketing technologies you need to know
  • An example would be when you enter a store and get a push notification on your phone with a discount for your shopping, or when you scan a QR code at an event to download promotional materials.
  • How to best use proximity marketing?
  • How does it work?
  • One of the easiest, yet most versatile ways to implement proximity marketing in your venue is to use WiFi.
  • This platform should have indoor positioning features, so that you can easily locate your customers, and WiFi marketing features, so that you can effectively communicate with them when they are nearby.
  • This is a somewhat antiquated method compared to the other ones we’re discussing in this article, but it has its benefits.
  • This solution has been making waves at various conferences and events.
  • it requires extreme proximity (we’re talking millimeter to centimeter range), so it’s less versatile than the other technologies discussed.
  • even though most people can turn on Bluetooth on their devices, they don’t necessarily do that. And even if they do, that’s only half your road to successful marketing with BLE.
  • Similarly to BLE, geofencing with GPS requires the user to turn on the location services on their phone, as well as have a medium of communication with you
  • What is proximity marketing?
  • sales
  • if you notice that someone visited your store several times
  • but never made a purchase, it’s time to act! Pop in their mailbox, offer a discount,
  • loyalty
  • behavior analysis
  • indoor navigation
  • gamification
  • mmdmd99999 on 20 Jul 22
     
    wifi, QR codes, NFC, BLE, GPS
  • ...1 more comment...
  • smend120 on 25 Sep 22
     
    This article discusses how marketing technology is utilized for proximity marketing. By targeting recipients with marketing communications based on their proximity, proximity marketing is a marketing strategy. It uses many technologies, like WiFi, BLE, NFC, or GPS, and can be done for a variety of reasons, including advertising, feedback, and customer service, to deliver advertisements to individuals who are nearby your location. An illustration would be if you scanned a QR code at an event to download promotional materials, or if you entered a business and received a push notification on your phone with a discount for your purchases. One of the simplest and most adaptable methods to use proximity marketing in your venue is through WiFi. You gather information about a customer's device when they sign into your guest WiFi network. Although a fairly outdated technique, QR codes have several advantages. It is incredibly simple, affordable, and quick to install. This compromises its effectiveness, although, for some applications, it will be adequate. The user is directed to a certain website by these scannable barcodes. At numerous conferences and events, the QR code solution has generated a lot of buzzes. Exhibitors utilize it to provide background information about their brand that cannot otherwise be given in the booth because it is so subtle and affordable. You can use your phone or smartwatch to make a purchase at the store using near-field communication (NFC) technology. NFC is less adaptable than the other technologies since it demands close contact and is not as widely used as WiFi or QR code readers. Although it's a less well-known technology, Bluetooth Low Energy (BLE) access points perform similarly to WiFi access points. Although the majority of individuals can enable Bluetooth on their devices, they don't always do so. However, you need a medium, such as an app that they have downloaded, and you need to put BLE beacons at your location to communicate with g
  • smend120 on 25 Sep 22
     
    This article discusses how marketing technology is utilized for proximity marketing. By targeting recipients with marketing communications based on their proximity, proximity marketing is a marketing strategy. It uses many technologies, like WiFi, BLE, NFC, or GPS, and can be done for a variety of reasons, including advertising, feedback, and customer service, to deliver advertisements to individuals who are nearby your location. An illustration would be if you scanned a QR code at an event to download promotional materials, or if you entered a business and received a push notification on your phone with a discount for your purchases. One of the simplest and most adaptable methods to use proximity marketing in your venue is through WiFi. You gather information about a customer's device when they sign into your guest WiFi network. Although a fairly outdated technique, QR codes have several advantages. It is incredibly simple, affordable, and quick to install. This compromises its effectiveness, although, for some applications, it will be adequate. The user is directed to a certain website by these scannable barcodes. At numerous conferences and events, the QR code solution has generated a lot of buzzes. Exhibitors utilize it to provide background information about their brand that cannot otherwise be given in the booth because it is so subtle and affordable. You can use your phone or smartwatch to make a purchase at the store using near-field communication (NFC) technology. NFC is less adaptable than the other technologies since it demands close contact and is not as widely used as WiFi or QR code readers. Although it's a less well-known technology, Bluetooth Low Energy (BLE) access points perform similarly to WiFi access points. Although the majority of individuals can enable Bluetooth on their devices, they don't always do so. However, you need a medium, such as an app that they have downloaded, and you need to put BLE beacons at your location to communicate with g
  • aquin206 on 07 Feb 23
     
    This article explains what proximity marketing is and five different ways it is used through. Proximity marketing is used through WIFI, QR Codes, NFC (near field communication), BLE (Bluetooth Low Energy) Beacons, and GPS. In addition to going in detail about all those, this article also explains how proximity marketing helps the company. It can help by boosting sales, retargeting, building loyalty, behavior analysis, indoor navigation and gamification.
jmeji095

What Is a Retail POS (Point of Sale) System - 1 views

www.oracle.com/...what-is-retail-pos

shared by jmeji095 on 29 Jul 22 - No Cached
  • Making big, bold investments in point of sale systems means establishing a single view of the customer, inventory, and order so that retailers can deliver the end-to-end experience customers expect
  • Achieving a single, 360-degree view of the customer and inventory is no longer a competitive advantage, but a basic requirement to thrive
  • 71 percent of consumers say that the speed of service, checkout experience, and delivery options are important to stay loyal to a retail
  • ...8 more annotations...
  • Today's retail POS systems must have the ability to:
  • Accept customers' growing range of preferred payment type
  • Make recommendations for customers based on their purchasing history
  • As studies show more than half (57 percent) of retailers said they are arming their store employees with mobile technology; and another 13 percent plan to
  • To drive customer engagement when and where appropriate, retailers need the flexibility to ensure whether docked or portable, they can choose the form that best suits their needs.
  • As part of a retail omnichannel strategy, POS software enables retailers to empower their store associates to better perform in-store clienteling, loyalty initiatives, and offer promotions
  • Speed to value: Quick deployment helps retailers innovate faster and provides the flexibility to implement change when the market requires it.
  • Cut your application costs: Significantly lower the percentage of your business unit's budget that's devoted to IT spending, which means you can invest in other areas while still using up-to-date, fully functional, secure business applications
  • jmeji095 on 29 Jul 22
     
    POS systems play a large role within the hospitality sector and develop by being used within different company types and industries. One main place where a POS is used and is extremely important is in retail. Along with creating speedy checkouts for customers, it is now a basic need for most of these POS systems to be using an inventory calculating software.
erinkieltyka

Global Distribution System (GDS): What Are the Benefits for Hotels? - 1 views

www.revfine.com/global-distribution-system

shared by erinkieltyka on 10 Sep 19 - No Cached
  • A global distribution system is a computer network, which empowers service providers in the travel industry to carry out seamless transactions.
  • using a global distribution system helps to reach a larger number of customers.
  • These fees can vary significantly, but it is not unusual for the fees to account for around 10 percent of the amount paid.
    • npate083
      npate083 on 13 Sep 19
       
      Everything has a cost and so does GDS. It is normally a transaction or agent fee on every booking made through GDS.
  • ...22 more annotations...
  • Amadeus GDS ranks as the market leader and it is estimated that somewhere in the region of 40 percent of all travel agency booking
    • npate083
      npate083 on 13 Sep 19
       
      Amadeus is the leading the market share for GDS. They cover around 40% of all travelers.
  • The Sabre global distribution system is the closest competitor for Amadeus when it comes to total market share
  • Travelport is a company that owns the Worldspan, Galileo and Apollo systems.
  • All of this means that hotels have the ability to manage their hotel description, room listings, photos and other information across different GDS systems from a single place, while usage can also be automated.
    • npate083
      npate083 on 13 Sep 19
       
      GDS allows hotels to update their rates, listings, descriptions, etc from one place.
  • GDS can be especially beneficial for a hotel aiming to attract business or corporate travellers
    • npate083
      npate083 on 13 Sep 19
       
      Many corporate travellers still use GDS to book business travel as it is easy for an expense report later.
  • For hotel owners, it is important to balance room rates with this in mind. Ideally, to optimise revenue, a hotel should keep room rates low enough to maintain a good relationship with travel agents, but should
  • a GDS is often used by a travel agency, in order to see real-time information and data about the availability of hotel rooms, flights and other travel services.
  • global distribution system (GDS) is a network, which allows travel agents to access hotel inventories and sell rooms to their clients. F
  • the GDS provides a single point of access for thousands of travel agents across the globe, who can then book hotel rooms for their customers.
  • Hotels can turn to a number of different GDS systems around the world, with each one having its own unique features and target markets. However, it is generally accepted that there is a ‘big three’ within this industry
  • Amadeus GDS
  • Sabre GDS
  • it is estimated that more than 200,000 hotels use the network to connect with travel agencies.
  • Travelport GDS
  • t offers access to diverse markets, including those in the Americas, Asia and Europe.
  • GDS provider will actually connect your hotel to all of the three major GDS systems at once, rather than focusing on a single one.
  • using a global distribution system helps to reach a larger number of customers
  • using a global distribution system helps to reach a larger number of customers
  • This is because a large number of organisations still turn to a travel agent to book business travel, rather than attempting to book directly, as it can be easier for them to manage expenses this way
  • Standard practice is that a hotel will pay a small initialisation fee, followed by transaction and/or agent fees on every booking that is made
  • Amadeus can provide the hotel industry with e
  • xcellent access to the European market, in particular, as its database is hosted in Germany
  • afigu115 on 10 Sep 19
     
    Global Distribution systems ensure that the travel industry gets accurate information and keeps track of data and information. The GDS is a single system that reaches out to very large groups and gives them access to prices and availability of rooms. The GDS comes at a price, for every booking they take a certain percentage of that rate. The best known global distribution systems are Amadeus GDS, Sabre GDS, and Travelport GDS. All of these systems are different but most of the travel bookings are done through them. I believe the GDS is a great way to to attract potential travelers and it makes it easy because everything is on one system.
  • dominiquewalker on 23 Jan 20
     
    This article is a good introduction to the concept' of GDS. It is brief, informative and written in plain language, making it easy to understand. The definitions are clear, and the major points i.e. The "big three" GDS' are effectively covered.
  • erinkieltyka on 09 Sep 22
     
    This article discusses the pros of hotels utilizing GDS systems and describes the 3 most prominent global distribution systems. Some benefits include a larger consumer outreach, and helpful information access for travel agents. The "Big Three" global distribution systems are Amadeus, Sabre, and Travelport.
djohn304

Social Media Marketing in the Hospitality Industry Following COVID-19 | SevenRooms - 0 views

sevenrooms.com/...ty-industry-following-covid-19

shared by djohn304 on 02 Oct 22 - No Cached
  • As of January 2020, there are over 3 billion people around the globe actively using social media,
  • It’s projected that by 2023, the number of users will rise to about 3.43 billion.
  • The most popular social media platform is Facebook, with over 2 billion active users. Other popular social media outlets include Twitter, WhatsApp, Instagram, TikTok and Snapchat.
  • ...12 more annotations...
  • Simply put, social media is here to stay and it appeals to a wide variety of audiences. In the hospitality industry, where it’s so important to connect with people and to help them feel comfortable,
  • If your restaurant has incredible-looking dishes, one quick search on Instagram, and you might find that hundreds of people have posted photos of your food
  • Social media is affordable, connects you to a large audience, can be done instantly, and allows for interaction with customers and potential customers in a way that traditional advertising and marketing doesn’t.
  • 63% of customers note discounts and promotions factor highly in how they choose which restaurants to patronize.
  • Once you have your goals in mind, do your research to determine your target audience. Who are you marketing to?
  • Better lead generation Increased efficiency More organized data Content tailored to your target audience
  • People in the U.S. are inundated with anywhere from 4,000-10,000 advertisements each day,
  • Take followers on a virtual tour of your restaurant Showcase your cleaning and health & safety procedures via video to put customers at ease Create a “behind-the-scenes” video of the kitchen staff preparing meals Interview employees and share their experiences Hold a live stream Q&A session with followers
  • Additionally, answer people’s questions on social media platforms and respond to reviews — especially the negative ones!
  • By taking the time to put a positive spin on negative attention, you’re showing others that you care about their input and want the customer experience to be flawless every time.
  • there has been a significant amount of fearmongering in relation to COVID-19.
  • No matter which area of the hospitality industry you’re in, a social media strategy needs to be an integral part of your marketing plan along with things like SEO, digital ads, and traditional forms of advertising.
  • djohn304 on 02 Oct 22
     
    This article discusses how COVID-19 has highlighted the necessity of social media for hospitality industry players. As it is contactless and gets to virtually everybody's device, it is one of the best forms of advertising a business can use. There are various things a company must do in order to be successful in their social media use. This would be to figure out their target audience, their most preferred platform, and schedule specific and relatable content for your viewership. This form of advertising is extremely cost effective and is proven to work. In my opinion, social media has achieved more than its intended purpose. Platforms like Yelp, TripAdvisor, Instagram, etc have allowed for people all over the world to have access to information about restaurants, hotels, reviews, etc and it is extremely helpful.
claudecole

4 Use Cases of Facial Recognition in The Hospitality Industry | revfine.com - 0 views

www.revfine.com/cognition-hospitality-industry

hospitality industry tech hotel software business

shared by claudecole on 03 Oct 19 - No Cached
  • Facial recognition systems are an example of biometric technology, and can be used to identify people by analysing their faces. This is usually achieved by comparing a scanned image or a frame from a video with the faces contained within a database, matching them up based on facial features and skin textures.
  • The hospitality industry deals with large volumes of customers at once, and for hotel owners, airlines and other companies, it is a top priority to deal with them efficiently, without compromising on safety. As a result, it is an ideal field for facial recognition technology to be implemented. In particular, facial recognition systems can be used to automate certain verification or authorisation processes along the customer journey, and to improve the customer experience. Moreover, the ability to identify specific people, even in large groups, can be extremely advantageous, helping to make security systems more robust.
  • 4 Ways Facial Recognition Can Be Used in the Hospitality Industry
  • ...17 more annotations...
  • 1. Security and Access
  • One of the main ways facial recognition can be deployed within the hospitality industry is for security and access purposes. Within a hotel setting, this might mean using the technology to grant guests access to their hotel room,
  • When it comes to security, the technology can also be vital in helping to identify troublesome guests, or guests who have previously been removed from the premises.
  • 2. Customer Service
  • The technology can also be used by those within the hospitality industry to deliver a greater level of customer service. For example, facial recognition can allow employees to quickly identify guests, perhaps before they even check-in, and deliver more personalised greetings and a more tailored service.
  • 3. Payment Authorisation
  • Facial recognition also has a role to play in helping to authorise payments, making that process more efficient. Companies like MasterCard have already implemented systems powered by facial recognition, where a customer can confirm a payment using the camera on their phone, or a camera supplied by the vendor.
  • 4. Research and Information
  • The technology can be set up for market research purposes, helping companies to know exactly how many people are in a location at a particular time. Additionally, it can be used to draw conclusions about customers too, reading their expressions to ascertain their mood, or their facial features to ascertain their age or gender. Most impressively, this data can be gathered automatically, at any time of the day or night.
  • One of the challenges for hotel managers and others within the hospitality industry looking to introduce facial recognition is balancing the benefits with privacy for customers. Indeed, many people have concerns about facial recognition, due to the fact that it means even more data about them being collected and stored.
  • Furthermore, many people fear their data being sold on to other companies against their will, and dislike the idea of businesses being able to track their every move. It is, therefore, important that the hospitality industry takes these concerns seriously and takes steps to avoid misusing data. In some cases, one of the best solutions may be to make facial recognition an opt-in or opt-out service, so that users have a choice in the matter.
  • If a company has a customer reward scheme, members may be given the option to upload a photo during the sign up. Facial recognition can then allow that company to instantly identify members and provide them with rewards. The technology may also identify returning customers, allowing them to be rewarded too.
  • To date, one of the most effective uses of facial recognition within hospitality management has been as part of the hotel check-in process. In two different Marriott hotels in China, for example, guests now have the option to bypass the traditional check-in desk and instead head to a kiosk. There, facial recognition technology scans their face, identifies them and provides them with a key card, all in the space of around one minute.
  • imagine a hotel where guests go to a kiosk, check out using facial recognition and confirm their payment in the same way, with no need to interact with a single hotel employee. Kiosks can also be used in restaurants, allowing customers to pay seamlessly on their way out.
  • Finally, in order to understand customers, improve services and optimise processes, hotels and other companies need to be able to gather feedback and data. This is an area where the uses for facial recognition may be less immediately obvious, but where those uses can be extremely beneficial.
  • The technology can also be used more generally to recognise certain things about faces, such as whether a face belongs to a man or a woman, or what age range the person is likely to be in. Facial recognition is used by security services, law enforcement and technology companies, and is becoming more prevalent in the hospitality industry.
  • Facial recognition technology can help hotel owners and others in the hospitality industry to improve the customer experience, make processes more efficient and enhance security. In particular, it allows for queues to be avoided, check-ins to be automated, and security and research to be more comprehensive.
  • kakaboshi on 03 Oct 19
     
    This article discusses the 4 advantages of using facial recognition technology in the hospitality industry. These are security and access improvement, customer service improvement, payment authorization, and collecting data. This article also talks about the disadvantage which is the privacy concern from the customers. As technology advances, and consumers are more accustomed to using facial recognition technology in their daily lives such as Apple Face ID login and payments, and facial recognition social media apps, I believe that it is a matter of time until facial recognition technology becomes a norm in the hotel industry.
  • claudecole on 04 Oct 22
     
    This article from "Revfine" details the innovation and implementation of facial recognition into operations within the Hospitality industry. The article not only talks about how it is used to optimize the check-in and check-out process but also how it can be used for security purposes and payment authorization. This article also presented an interesting issue in terms of privacy as hotels also use facial recognition for data collection.
carine_elie

How Much Should You Spend on Cybersecurity in 2022? by Lynn Goodendorf Spring 2022 - 0 views

www.hospitalityupgrade.com/...d_on_Cybersecurity_in_2022.asp

hospitality technology

shared by carine_elie on 10 Oct 22 - No Cached
amdelgad liked it
  • Many hospitality companies are struggling with the question of how much to spend on cybersecurity especially in the context of revenue losses related to the pandemic.  The challenge is that the risk of cyberattacks is rapidly escalating.  There are several drivers of this alarming trend.  First, ransomware is growing in severity both in the scope and the scale of attacks as well as the amount of the ransom demand. Next is the increase in remote work during the global pandemic and the rush to facilitate at home working. And finally, small companies are increasingly targeted because they are “easy” victims and typically more vulnerable. As you might expect, the cost of cybercrime increased more than 50% from 2019 through 2020. According to a report by McAfee¹, the global cost is estimated to be more than $1 trillion and monetary losses are estimated at $945 billion.  Examples of hidden or intangible costs that are difficult to measure include system downtime, reduced efficiency, brand damage and loss of trust.  Expenses that are direct and easier to measure are consultant services, legal fees and cyber risk insurance premiums. Below is a chart published in the McAfee report that illustrates this trend.
  • Ransomware - a Denial of Service/Operations and often includes a data breach Business Email Compromise (BEC) - often involves Funds Transfer Fraud Computer Data Breach - theft of personal data such as cardholder data, social security numbers, driver’s license numbers, passport numbers and details, etc.   What is the best way to go about budgeting for cyber security risk?  As a starting point, be sure that you have a qualified information security professional managing your program of work. Regardless of the amount you spend, a knowledgeable and experienced cybersecurity professional can make well informed judgments about priorities in expenditures.   There are three well established strategies that can work together in combination.   Each strategy has advantages and drawbacks and it is not recommended to rely on a single approach. Below is a description of each way to go forward.
  • STRATEGY A:  Key Ratios of Spend
  • ...2 more annotations...
  • STRATEGY B:  Gap assessment
  • STRATEGY C:  Focus on Compliance
  • carine_elie on 10 Oct 22
     
    The writer of this article is Hospitality Upgrade. It includes the expanding worries of the hotel sector.  The key ratio of spend, gap analysis, and a focus on compliance are the top three main strategies being used by the hotel sector. In addition, the other measures are made by businesses to aid in preventing such breaches and the financial repercussions that result from them.
cpaez007

New technology coming to cruise ships in the next few years | Miami Herald - 2 views

www.miamiherald.com/...article188432379.html

shared by cpaez007 on 20 Jan 18 - No Cached
  • Wristbands, which open doors, come for an additional price but are free for children.
  • The app will also have facial recognition to allow crew to identify passengers. Other features include way-finding navigation — like Google Maps for ships, — the ability to make purchases, request services, book excursions and plan daily activities in-app. The MSC for Me app will also offer suggestions based on guest preferences.
  • The Miami-based cruise line announced earlier this month a new Cruise Norwegian app that will allow passengers to check in ahead of their vacation, book excursions, make dinner and show reservations, and purchase drink packages or other amenities. Unlike the Carnival or Royal Caribbean versions, the app doesn’t change the physical embarkation process, but it does offer the option to go paperless with the documentation needed to go aboard.
  • ...11 more annotations...
  • Like Norwegian, it will rely heavily on an app component, that, like Carnival, will also be available on interactive screens around the ship, in addition to mobile devices and stateroom TVs. And, like Royal, MSC will have a smart watch with geo-location that is also connected to the app.
  • In January, Carnival revealed the result of an 18-month project aimed at making the cruise experience more intuitive. Instead of largely relying on a smart phone, the company chose to build a “medallion.” The quarter-sized, two-ounce disc contains passenger information, incorporates geo-location services and is personalized with each cruiser’s name and sail date. It can be carried in pockets or worn on wristbands or pendants for an additional cost.The medallion interacts with the whole of the ship, which will be retrofitted with thousands of sensors and interactive screens, and miles of cable.
  • In the short-term, those innovations will looks like this: Guests will check-in through facial recognition technology — not check-in counters, thus eliminating lines. On board, passengers will be able to sign up for excursions, order drinks and make dinner reservations from a new Royal Caribbean app that also will enable crew to find passengers based on facial recognition. The app will partner with Royal’s WOW Bands, similar to Disney’s MagicBands, to open stateroom doors. And, thanks to RFID tags on luggage, guests will also be able to track the progress of their bags to their rooms. As with Carnival, the more passengers interact with the technology, the better equipped the app will be to offer meaningful recommendations.
  • For example, as guests approach their stateroom doors, the door senses the medallion and unlocks it for them. A digital photo wall senses a passenger’s approach — thanks to the medallion — and adjusts to show the cruiser his or her vacation pictures. After a guest requests a drink, either on an interactive screen, a smart phone or other device, crew can find that passenger wherever he or she is on the vessel because of the geo-location in the medallion.The operating system behind the medallion is Ocean Compass, an online vacation profile that passengers create before sailing, where they input their preferences; during the trip, they can add information via onboard screens and personal devices. Crew can also access passenger profiles in Ocean Compass, allowing them to offer relevant suggestions and address passengers by name.
  • Beyond that, Royal Caribbean plans to add virtual reality and augmented reality into the passenger experience. These concepts might transform cabin interiors with images of a starry night or a peaceful sunset displayed on screens on the walls, ceiling and floors. It could also transform dining by introducing virtual reality glasses that can transform the venue into a new landscape based on the cuisine passengers are eating.
  • But with the new technology will likely come privacy concerns. Much of the software cruise lines are introducing also involves capturing passenger information and using it to curate suggestions about what to do.
  • It’s already happening. In 2014, Starwood Hotels announced plans to start using smart phones as hotel keys, with the help of an app and Bluetooth connection. Hilton this year discussed plans to build a “Connected Room” in 2018, which will allow guests to control features of the room through an app, including lighting, entertainment and temperature.
  • It elevates the experience for everyone, not just the highest paying passengers, and not just on its best and newest units. I think it will become the norm...eventually the cruise industry and, not just the cruise industry, but other places, other tourism [entities].
  • The technology aims to ease irritations: the long lines to embark or disembark, crowded bars, the impersonal feeling of a mass congregation of people.
  • Carnival Corporation, Royal Caribbean Cruises, Norwegian Cruise Line Holdings and MSC Cruises — have all come out with tech that promises to make cruising a less cumbersome experience. Most of it incorporates facial recognition and geo-location.
  • In the next five years, the new normal in cruising is going to be a better-connected voyage that will largely do away with lines and waiting — some of the factors that deter travelers from cruising to begin with.
  • cpaez007 on 20 Jan 18
     
    The article revolves around new technological concepts that the main cruise lines are adding to the cruising experience. While they have heavily focused on the ships hardware, they want to implement new software that will make the experience more enjoyable and simpler for guests to enjoy. Carnival, would like to implement a "medallion" called the Ocean Compass, that is crossover between the Disney Magic Band, and the band seen at the Universal Volcano Bay water park. It fits the Disney aspect, because it holds information,can open doors, and links guest pictures to the technology. It is similar to Universal, because it informs guests of when to attend something, so that they do not have to wait in a line. Royal Caribbean, likes the band idea that Disney presented, and wants to make bands of their own, that have similar functions that the Ocean Compass from Carnival has. In addition, Royal Caribbean wants to expose their guests to Virtual Reality. They hope to create an immersive experience for their guests, from the comfort of their rooms. Norwegian and MSC are mostly developing smart phone applications, that allow guests to check-in, book excursions, and open rooms. It is obvious that Disney developed a great idea with combining a "magical" band and phone application. The concept is so successful, that other players want to utilize the same formula. Let us see how well it works in the cruising industry.
llibe010

The Top Five Cyberthreats Hotel Brands and Franchisees Need to Know About | Netsurion - 0 views

www.netsurion.com/...p-five-cyberthreats-for-hotels

Technology hospitality hotel software security

shared by llibe010 on 23 Jun 22 - No Cached
  • ay for guests, it also opens hotels to digital threats perpetrated by malicious actors. Consequently, hotel operators should be aware of the types of cyber attacks, which can significantly hurt their brand reputation and bottom line, not to mention the safety and welfare of employees and guests.
  • In January, for example, cyber criminals took over a luxurious Austrian hotel’s computer-controlled key-card system, locking 180 guests out of their rooms until hotel managers paid a nominal ransom
  • A ransomware attack may disable or alter performance of hotels’ computer-driven systems such as air conditioning and lighting, putting guests’ comfort and, worse yet, safety at risk. In addition, booking systems are extremely vulnerable to ransomware attacks because they process information belonging to the hotels, third-party applications and their customers.
  • ...18 more annotations...
  • 1. Ransomware:
  • hey present further ransomware opportunities to hackers by using computers to automate functions.
  • distributed denial of service, or DDoS
  • One of the largest data breaches in history was conducted through a third-party vendor when hackers stole data from 70 million credit cards by gaining access to a mega-retailer’s network through credentials belonging to an HVAC contractor.
  • 3. Phishing scam targeting customers and hotels:
  • 4. DDoS attacks on the hotel network:
  • 2. Remote hacking through third-party vendors:
  • 5. Theft of personal information over public Wi-Fi.
  • Statistics indicate that such incidents will become more frequent, so it is not a matter of if but when the next cyber attack will occur.
  • Integrate a managed SIEM. Hotels should bring on a managed security information and event management (SIEM) platform for their remote locations to be warned right away of cyber attacks. They may also want it for inside the perimeter if they lack the expertise and resources to properly use SIEM internally.
  • Maintain PCI compliance. The Payment Card Industry Security Standards Council (PCI SSC) has put forth a set of stipulations, the Payment Card Industry Data Security Standard (PCI DSS), in response to rapid PCI expansion. Hotels should make sure they are compliant with these regulations, which require businesses to send credit-card information in a secure environment, to prevent paying heavy fines and losing data, revenue, and customer trust.
  • Install antivirus on all devices. Hotels should ensure they have reliable anti-virus and anti-malware software installe
  • Train employees. Hotels should train employees to not open suspicious emails or links inside them as they may contain malware.
  • According to the FBI, the number of cyber threat occurrences quadrupled to 4,000 per day last year from 1,000 per day in 2015
  • In addition, there are large volumes of payment card transactions between restaurants, on-site shops, spas, parking, and the front-desk, ensuring there is plenty of customer data for a hacker to compromise.
  • The number of cybersecurity incidents worldwide increased 38 percent in 2015 from 2014, according to the Global State of Information Security Survey 2016 by PwC, CIO, and CSO.
  • Hotels are especially vulnerable to this type of attack where a type of malware disrupts access to a system until a ransom is paid. This is because they often use integrated POS systems
  • Hackers can break into hotels’ payment systems through a remote access point belonging to one of its vendors, so they should closely monitor third-party access to their networks
  • CHARLENE ESCOE BARNETT on 23 Jun 22
     
    This article outlines some of the main cyber attacks on the Hospitality industry. It exposes the threats due to the wealth of data stored in PMS, POS and CRM and suggests steps to take to protect against malware and randsomeware. The article further highlights the necessity for antivirus software on all devices.
  • llibe010 on 19 Oct 22
     
    The article describes the five most common cybersecurity risks for hotel brands such as ransomware, remote hacking and DDoS attacks. The operational elements of each risk have also been discussed. It also covers best practices that hotels and other hospitality organizations can adopt to curb breaches.
sherylehlers

12 Ideas for Your Hotel's Social Media Marketing Strategy in 2023 - 1 views

www.cloudbeds.com/...tel-marketing-and-social-media

social social media social media marketing media marketing technology hospitality hotel

shared by sherylehlers on 13 Jun 23 - No Cached
  • social media is one of the most crucial tools in any hotel’s marketing strategy for promotion and advertisement. Social networks can give your property exposure like never before to help increase brand awareness and drive more direct bookings.
  • promote your hotel as an experience,
  • Social media marketing requires consistent posting, testing, and optimization across various social media channels to attract new customers and build brand awareness.
  • ...30 more annotations...
  • Engagement.
  • Brand awareness.
  • Analytics
  • Acquisition.
  • Content marketing
  • Customer service
  • TikTok
  • Facebook
  • YouTube
  • Instagram
  • find an influencer that aligns with your hotel’s brand and voice
  • Snapchat.
  • key to standing out is to develop your brand’s voice and consistently share your values to attract like-minded travelers to your property
  • 5 most popular social channels in 2023
  • you must emphasize features that make your hotel stand out, including your unique design, beautiful surroundings, local food specialties, and nearby attractions worth sharing.
  • launch a marketing campaign that offers exclusive loyalty discounts. This approach shows both past and potential guests that you value their loyalty and are willing to recognize them with rewards.
  • launching contests on various platforms, you engage with a larger portion of your customer base and accumulate more followers.
  • To maintain active engagement and foster new bookings, you need to make sure you:
  • Regularly share updates
  • Answer prospect inquiries in a timely manner Add new, high-quality images and videos Showcase your property’s best features Promote a unique guest experience
  • tools like Hootsuite or Sprout Social to help manage your accounts by allowing you to schedule future posts in bulk and view and manage all your social media platforms from one dashboard
  • Influencers are usually content creators or bloggers who are viewed by their followers as brand ambassadors and people who share authentic experiences.
  • Once you’ve found your brand’s voice, your visual content, videos, descriptions, and interactions with travelers must be consistent with your brand culture and follow brand guidelines where possible
  • By strategically adding popular hashtags to your content, you make your social media posts more searchable and easier for potential guests to find
  • digital marketing tool you can use is paid social media campaigns
  • Facebook ads are probably the most popular way to target your audience, and from the Facebook Ads Manager platform, you can also create ad posts for Instagram.
  • a “call to action” button that links directly to your booking engine so visitors browsing your social media page can get to your booking engine in one click.
  • Love it or hate it, TikTok is the social platform taking over the world of social media marketing. Increasingly travelers are using TikTok to research and plan their upcoming trips, especially Gen Z’s and millennials, who make up 80% of platform users (between 16-34 years old).
  • To increase your online presence and rank higher in search engine results, 2023 is when hoteliers need to prioritize short-form video content as part of their marketing plan.
  • Highlight activities or local places to visit, like restaurants or cafes, in exchange for a repost on their social platforms.
  • sherylehlers on 13 Jun 23
     
    Social media marketing is impacting the hospitality industry and if you don't already have a strategy you need to start one. You can do this by reviewing your goals which might include increasing engagement, brand awareness, analytics, acquisition, content marketing or customer service. Next you will want to pick a social channel to implement your strategy on and be creative with it. Whatever you decide strategy wise start small and build on it to reach new customers and build loyal ones.
cborregomarsh

Cloud Computing Continues to Transform Hospitality - RTInsights - 1 views

www.rtinsights.com/inues-to-transform-hospitality

shared by cborregomarsh on 31 Aug 21 - No Cached
amdelgad liked it
  • Just like databases in the early 90s allowed hotels to manage large numbers of reservations and requests efficiently, cloud solutions offer the chance to remove common frustrations and frictions across the entire ecosystem.
  • Reduce cost: Cloud services allow hospitality industries to pay only for the services they need. Cloud computing also puts smart building management into reality, as well as facilitating projects and maintenance.
  • Improve experiences: Cloud services also provide flexibility in services by allowing staff to operate from anywhere, as an example. Guests also receive the same flexibility to manage their needs from anywhere.
  • ...46 more annotations...
  • Build responsive infrastructure:
  • Cloud Security
  • Cloud reliability The hospitality industry wants to know that they aren’t adopting another solution that will prove obsolete in just a few years.
  • Even if it’s no fault of the establishment, customers will remember frustration reconciling a bill or having to wait a long time for check-in. The cloud adds a layer of protection against minor hiccups in their experience.
  • Personalize guest offers: Captured data offers a wealth of information. Cloud computing helps hoteliers and other hospitality organizations provide customized experiences and responsive, convenient services.
  • Cloud computing can offer a seamless experience to customers while reducing obstacles to service from the staff side.
  • The Airline was able to improve customer service by providing an instant response to various customer requests and reducing wait times.
  • Pre-arrival: Cloud services capture data from the moment guests first interact with the company or service. The hotel, for example, can make a note of what services or rooms the customer looked at and offer suggestions for upgrades.
  • Arrival: When guests arrive, their information is saved and ready for each member of staff. This offers personalization right from the beginning.
  • The stay: Knowledge of previous stays provides insight into customer preferences. A hotel may address mistakes right from the beginning or identify missed opportunities. Personalization continues with upsell offers that happen as the customer continues to interact with the business.
  • Departure: Not only does the cloud enable a frictionless checkout experience with no surprises, but it can also follow up afterward to continue to nurture relationships and reward loyalty.
  • Preparation: Following guest stays, businesses can enable targeted follow-up. Cloud computing can also handle things like predictive maintenance to reduce downtime, especially during peak seasons.
  • The Hilton made use of cloud computing to monitor all locks within its properties.
  • It’s only one instance of the Hilton’s shift to cloud computing. It has digitized rooms and created a type of mission control for everything from entertainment to ordering room service.
  • Cloud services can offer the full security expertise with automatic updates that the hospitality industry needs to keep information secure.
  • The cloud provides a real end-to-end solution for hospitality that brings back the excitement of travel. In an industry facing stiff competition, this type of solution could be a differentiator for success.
  • Companies can choose a provider familiar with the nuances required for hospitality excellence and reap the benefits of an end-to-end experience.
  • Cloud services allow hospitality industries to pay only for the services they need.
  • Cloud services also provide flexibility in services by allowing staff to operate from anywhere
  • Moving to cloud operations also allows the hospitality industry to scale.
  • In that case, cloud services allow a smooth transition with a central line of communication.
  • Cloud computing helps hoteliers and other hospitality organizations provide customized experiences and responsive, convenient services.
  • cloud solutions offer the chance to remove common frustrations and frictions across the entire ecosystem.
  • rigidity causes issues in connectivity and service. When the internet goes out, or a system goes down, operations cease.
  • Staff can work from anywhere, change devices if necessary, and mitigate the risk of lost or unsecured information.
  • The Hilton’s Room Lock Problem
  • The American Airlines Integration Challenge
  • The space continues to evolve, offering new ways to ingest, process, and protect customer data. And it’s this free flow of data that will allow the hospitality industry to move into the new era of the industry.
  • Use of cloud computing in hospitality continues to evolve, offering ne
  • w ways to ingest, process, and protect customer data.
  • cloud solutions offer the chance to remove common frustrations and frictions across the entire ecosystem.
  • Cloud services also provide flexibility
  • Cloud services allow hospitality industries to pay only for the services they need.
  • operate from anywhere,
  • cloud services allow a smooth transition with a central line of communication.
  • provide customized experiences
  • Staff can work from anywhere
  • he cloud adds a layer of protection against minor hiccups in their experience.
  • security is built-in.
  • Cloud computing can offer a seamless experience to customers while reducing obstacles to service from the staff side.
  • personalization right from the beginning.
  • address mistakes right from the beginning or identify missed opportunities. Personalization continues with upsell
  • handle things like predictive maintenance to reduce downtime
  • this type of solution could be a differentiator for success.
  • It has digitized rooms and created a type of mission control for everything from entertainment to ordering room service.
  • reducing wait times.
  • dlevine4195 on 31 Aug 21
     
    Cloud computing has come a long way. The hospitality industry is quickly incorporating cloud computing services for guest satisfaction and productivity of employees. The article shares several real life examples where cloud computing were beneficial.
  • ...2 more comments...
  • acole066 on 02 Jul 22
     
    As we know, cloud computing is becoming the new norm and is the future for technology but is also transforming the hospitality and tourism industry. Cloud computing allows the hospitality industry to improve travel experiences, provide personalized offers, and also helps the industry reduce cost. With so many advantages, there are some cons of cloud computing that may pose as an issue such as the security and reliability that comes with using cloud computing. However, the pros outweigh the cons and if cloud services can overcome those barriers, the hospitality industry will reach new heights not seen in previous years. With the implementation of cloud computing in the hospitality industry, it will provide a travel experience like no other from start to finish, literally.
  • claudecole on 31 Aug 22
     
    This article discusses the impact that the integration of cloud computing has had on the operations and growth of the hospitality industry as a whole. Companies are optimizing their usage to help them carry out daily tasks while using data and sharing to provide the best guest experience possible. The article also goes into detail regarding the steps being taken by companies to prevent data theft and downtimes. One aspect of the post that I found to be extremely interesting was how it walked me through the integration of cloud computing in every step of guests' stay from pre-arrival to departure.
  • kyleemcroberts on 23 Jan 23
     
    Cloud computing is the future whether businesses want it to be or not. With the growth of technology, we need to embrace one tool that is become very developed, cloud computing. It gives more efficiency to businesses who need to know more about their clientele and also can provide information and data that humans could never do. It gives a more personalized experience to each guest while organizing data much faster than on a excel sheet that stuff have to manually update. It improves experience and reduced cost for business as well. It allows information to be reached anywhere and business can be taken home or traveled with. It brings a new level of security to businesses and customers and allows more flexibility in service in the hospitality industry.
  • cborregomarsh on 17 May 23
     
    Cloud computing transforms hospitality by a offering seamless experience to customers while reducing obstacles to service from the staff side. It also offers individualized, quick solutions in an industry that is highly competitive.
henderson_goh

10 Disadvantages & Risks of Cloud Computing | by Sarah Lavinski | FAUN Publication - 0 views

diigo.com/0p5yl3

Technology hospitality hotel software business tech travel solution mobile

shared by henderson_goh on 03 Jul 22 - No Cached
  • henderson_goh on 03 Jul 22
     
    Highlights: 1.Risk of data confidentiality 2. Depends on internet connection 3. The level of security 4. Compliance 5. Vulnerable in the event of an attack 6. Data Mobility 7. Technical problem 8. Low Connection 9. The future of cloud computing will be more sophisticated and better management. 10. First essential thing you need to do is finding the best cloud service is before moving to the cloud. 11.Overcome the shortcomings in cloud computing is to find service providers who want to provide your business needs and ensure the security of your server. 12. Inadequate infrastructure is one of the problems that is often experienced.
  • henderson_goh on 03 Jul 22
     
    Summary: As we learned that there are many advantages of cloud computing, there are several disadvantages as well. The disadvantages to include risk of data confidentiality, strong dependance on internet connection, insufficient level of security, vulnerable in the event of an attack. That being said, these disadvantages can be overcome by finding reputable service providers that caters to the need of the business as well as ensuring the security of the server. For example, a big business cooperation should invest is a more expensive and capable cloud computing software due to the amount of data involved. Whereas, a small business might just need a less sophisticated cloud computing software or store the data locally. In my opinion, due to the risks involved in cloud computing, all businesses should also have a back up of data locally.
mmdmd99999

Why Internet Failover is a Must-Have for Business Continuity - GeoLinks - 0 views

geolinks.com/t-have-for-business-continuity

shared by mmdmd99999 on 22 Jun 22 - No Cached
  • When your Internet connection is down, you’re cut off from suppliers, customers, distributors, sales partners, cloud applications and, of course, revenue
  • this activity grinding to a halt are staggering for enterprise customers – pegged at $5,600 per minute according to Gartner – outages can be just as devastating to small- and mid-sized businesses (SMBs).
  • Internet failover is essentially a backup Internet connection that creates redundancy so that your business is protected from the vulnerabilities of single-connection failur
  • ...2 more annotations...
  • Thanks to SD-WAN technology, it’s never been easier – or more affordable – to establish Internet failover protection. With SD-WAN, network traffic is routed over a secondary connection when a business’s primary Internet connection fails, or experiences packet loss or latency spikes.Some failover solutions incorporate wireless failover protection as either the secondary connection or a third failover connection if the first two connections fail. For example, GeoLinks’ Internet failover with Fourth Generation Long Term Evolution (4G LTE) is a best-in-class choice for most businesses using fiber or fixed wireless connections.
  • LTE failover is advantageous because the backup router links your devices to a fully functioning network with no noticeable service disruption – the data automatically switches over from Wi-Fi to LTE, preventing you from losing signal
  • mmdmd99999 on 22 Jun 22
     
    SD-WAN secondary connection when primary internet fails. 4G to LTE for wireless connections.
henderson_goh

5 Advantages Of A Global Distribution System (GDS) - STAAH Blog - 0 views

diigo.com/0p93m7

Technology hospitality hotel software business tech travel solution

shared by henderson_goh on 10 Jul 22 - No Cached
  • henderson_goh on 10 Jul 22
     
    Highlights: -Reach Market Segments Globally -The GDS can help hotel managers uncover new market segments to promote their products. -More revenue -Growth opportunities -more agents are realizing that this is the best way to easily connect with hotel properties from around the world. -Instant updates -The agents have access to live rates and availability, and they can easily book rooms for their clients. -Grow The Lucrative Corporate Segment -GDS is an important mix of larger properties' distribution channels. -Saves time and will lead to greater exposure
  • henderson_goh on 10 Jul 22
     
    This article talks about the advantages of hospitality companies involving in Global Distribution Systems (GDS). One of the obvious advantages is that the GDS will be able to help hospitality companies reach their market segments globally, which will lead to more revenue and growth opportunities. The GDS also gives travel agents instant updates, as they will have access to live rates and availabilities. As so, it will increase satisfaction of their clients. Furthermore, the GDS will help travel agencies and travelers save time, as the GDS tends to "bundle everything together." The GDS will likely be more useful for non-seasonal travelers, as booking everything a la carte might be a hassle for them.
mmart802

Fine Dining Takes a la Carte Approach to Tech | PYMNTS.com - 0 views

www.pymnts.com/...rte-approach-to-tableside-tech

Technology hospitality business tech

shared by mmart802 on 13 Jul 22 - No Cached
  • even in high-end restaurants, speeding up the service gives an impression of better service
  • “It’s always been important at the mid-scale, fast-casual places, but traditionally people wanted to sit down for a long time at higher end places,” he said, “and they don’t anymore.”
  • focusing on driving as many sales as possible versus providing the best possible experience for dine-in customers.
  • ...1 more annotation...
  • fine dining restaurants are challenged to strike a difficult balance between hospitality and technology
joshli2022

How AR/VR Enriching Hospitality Industry and Where does it Fit? - 0 views

www.juegostudio.com/...ching-the-hospitality-industry

Technology hospitality hotel software business tech travel solution

shared by joshli2022 on 18 Jul 22 - No Cached
  • Although the use of artificial intelligence within the hotel industry is still in its relative infancy, it already has numerous practical applications, some of which are outlined in more detail below:
  • artificial intelligence and the potential for this technology to grow is enormous. Already, it is able to deal with basic customer-facing situations.
  • The best example of this so far has been an AI robot called ‘Connie’, adopted by Hilton.
  • ...2 more annotations...
  • By using this technology, the companies are able to sort through data collected via surveys, online reviews etc. and the AI has been able to then analyze this to draw conclusions about overall performance.
  • Through this, users can experience a virtual recreation of different aspects of travel, from the flight to arrival to some of the key sights.
  • joshli2022 on 18 Jul 22
     
    This article was about the AR and VR enhance hospitality. First, the AI service robot called connie is used by Hilton corporation. The chatbots and messaging system help the hotels to provide adequate service to the guests. Second, the data analysis has a significant impact on the hospitality industry; enhancement and improvement of the services need good analysis ways to help the management team enhance their business strategies and planning. Third, VR in the hospitality industry could help the guests to preview and review the property and help them get to know the facilities deeply so that they could have more choices during their stay. Also, this way, the potential consumers could discover the services and marketing packages through AR and VR experiences. Lastly, the activities that the hotels can be more resilient and diversified.
jbrit055

Cloud Computing: Explained for the Hotel Industry - 7 views

hoteltechreport.com/...cloud-computing

cloud computing hospitality industry

shared by jbrit055 on 17 May 20 - No Cached
  • if you want a more efficient, streamlined back office and happier guests, then “the cloud” can help you meet your goals
  • cloud-based applications are usually a lot cheaper than traditional systems.
  • cloud computing is when you use programs, store files, or access data via the internet rather than on your hard drive.
  • ...25 more annotations...
  • When an application is “cloud based” it means that it lives on third party servers.
  • Avoids costly and painful installations
  • Eliminates negative depreciation (in fact, the software gets better with age, since updates can be made at any time) 
  • Pushes software companies to consistently earn customer loyalty with innovation and great service
  • Hotels that use Cloudbeds log into it directly in a web browser like Internet Explorer or Chrome. This is a big advantage for hotels because you can access the application on any device.
  • No discussion of cloud computing in the hotel industry would be complete without mentioning Cloudbeds, the first property management system startup in years to serve 1 million beds with its software.
  • When a system is cloud-based, it can innovate faster because changes can take effect immediately.
  • Implementing cloud-based software can make your operations more efficient, save time for your employees, and create more positive guest experiences.
  • Another reason for Cloudbeds’ rapid growth is that their software can easily integrate with other tools. Cloudbeds has an extensive marketplace of integration partners, including Whistle, TrustYou, and Oaky, that it can connect to via an API. Because everything is located in the cloud, a hotel doesn’t need to download any programs or plug-ins to add a new integration. These add-ons can offer upgrades and analyze reviews, among other things, so you can improve guest service and even earn incremental revenue.
  • if you want a more efficient, streamlined back office and happier guests, then “the cloud” can help you meet your goals
  • if you want a more efficient, streamlined back office and happier guests, then “the cloud” can help you meet your goals
  • Implementing cloud-based software can make your operations more efficient, save time for your employees, and create more positive guest experiences.
  • “The cloud” wasn’t created overnight; instead, decades of technological evolution led to cloud computing.
  • a cloud based hotel software company like Cloudbeds might choose to rent space with a company like Rackspace to host their application (and yours) or alternatively they might use a service like AWS. 
  • Requires minimal upfront investment
  • One of the biggest misconceptions about cloud computing is that files and applications don’t live on physical storage servers.
  • AWS tends to be more scalable for fast growing applications but as end users your guests won’t notice the difference so it’s really a matter of preference.
  • If you use Microsoft Office, you might create a PowerPoint on your laptop (local storage), but when you save the file, it gets uploaded to your Microsoft OneDrive, which is housed in the cloud.
  • If you’ve ever edited a Google Doc or uploaded files to Dropbox, then you’ve leveraged cloud computing.
  • Benefits of Cloud Computing
  • lower switching costs for buyer
  • you can sign on securely via any web browser - even if you’re off-site.
  • t the same time, users can submit feedback to Cloudbeds about any bugs or glitches, which the Cloudbeds team can resolve quickly.
  • you may even save some money in your IT budget
  • your hotel can implement a new system seamlessly
  • anonymous on 17 May 20
     
    Cloud computing offers a more efficient way for hotels to keep up with data and programs for their company. When a hotel uses cloud computing, they are able to create more of a positive experience for their guests. It also is extremely helpful to use a cloud-based system because hotels could access their cloud-based application on any device. Cloud-based software also gets better with age because the updates can be made at any time so this will get rid of negative depreciation.
  • ...5 more comments...
  • anonymous on 02 Sep 20
     
    cloud computing is when you use programs, store files, or access data via the internet rather than on your hard drive One of the biggest misconceptions about cloud computing is that files and applications don't live on physical storage servers. When an application is "cloud based" it means that it lives on third party servers. Cloud computing provides several advantages over traditional computing: Avoids costly and painful installations Requires minimal upfront investment Allows software companies to focus resources on R&D/innovation Eliminates negative depreciation (in fact, the software gets better with age, since updates can be made at any time) Offers the ability to cancel at any time (plus has lower switching costs for buyers) Pushes software companies to consistently earn customer loyalty with innovation and great service integrate with other tools...These add-ons can offer upgrades and analyze reviews,PIE revenue management tool, a channel manager, a booking engine, and more operations more efficient, save time for your employees, and create more positive guest experiences
  • mtayl110 on 24 Jan 21
     
    This article explains what cloud computing is, the evolution behind the technology, and how the hotel industry uses cloud computing. Cloud computing can benefit hotels because they can use any device to log into cloudbeds on web browsers.This type of technology can make everyday operations more efficient, save employee time, and create an overall positive guest experience.
  • avanzado on 19 Jan 22
     
    This article explains what we've learned of Cloud Computing. The evolution to its upcoming may have taken a while but now it is here to stay. The use of Cloudbeds in the hotel industry has made operations more efficient, save time and money on employees and improves guest experiences. Cloudbeds has expanded its property management system to include: PIE revenue management tool, a channel manager, and more. The use of Cloudbeds is accessible through any web browser, this makes it efficient if you were working at home. Cloud computing is the next innovation we will see more of in the hospitality industry.
  • waldjustin13 on 16 Mar 22
     
    This article introduces you to cloud computing and its evolution. It also explains how the hotel industry can benefit from using cloud services. "Implementing cloud-based software can make your operations more efficient, save time for your employees, and create more positive guest experiences." Through the use of CloudBeds, a hotel employee can sign on and use property management software securely from any web browser.
  • dvieg001 on 18 May 22
     
    This article talks about the use and benefits of cloud based software for the hotel industry. It gives a simple explanation of how the cloud works. The major point that I found interesting is the usage of this software and how it is easier for hotels to stay up to date because any update in the system happens in real life at the moment without having to update individually every terminal
  • pjohn091 on 18 May 22
     
    The article discusses the hotel industry's adoption of cloud computing. By using cloud computing, you can use programs, upload files, and access data over the internet instead of storing them locally. Cloud computing and local storage are used together in some applications. In addition to hardware, software, training, and maintenance, IBM offered an extensive range of services. Due to Cloudbeds' ability to integrate with other tools, they have experienced rapid growth. Integrations can offer upgrades and analyze reviews, among other things, so you can provide better service and increase revenue. By implementing cloud-based software, hotels can stay ahead of the competition, save time for employees, and give their guests a better experience.
  • jbrit055 on 21 Jul 22
     
    This article describes what cloud computing is, and what it isn't, so people understand how it can be seen in the industry. The storing of data on the internet has been a huge innovation as it expanded storage beyond the typical storage offered on a device. By switching to this new technology, businesses may minimize future investments as the technology tends to work for many years and only requires quick updates. By researching what your business and customers need, you can make the right choices on whether this investment is worth it or not for your property.
ariellesmall

Is robotics taking over hospitality? Yes and no | PhocusWire - 0 views

www.phocuswire.com/botics-taking-over-hospitality

hospitality robotics

shared by ariellesmall on 23 Mar 21 - No Cached
  • While the pandemic may have emphasized distancing and limited touch points, the art of hospitality would be completely lost without the human element performing tasks that go beyond the programmed capabilities of artificial intelligence and sentiment analysis.
    • jalilahst
      jalilahst on 23 Mar 21
       
      Hospitality needs human interactions
  • robotic tech can be a great option for limiting touch points between guests and staff and improving the overall health and safety throughout the hotel.
    • jalilahst
      jalilahst on 23 Mar 21
       
      The positive consequence to robotic technology during the global pandemic.
  • they can boost both efficiency and productivity when it comes to managing day-to-day tasks, like checking guests in or tracking guest requests.
  • ...7 more annotations...
  • Robots have an infinite capacity for storing and remembering data and can help staff to personalize the guest journey.
  • While robotic tech is becoming more readily available, implementing the latest technology can be expensive.
  • I believe that successful hotels will look to a hybrid approach now and in the future. Start in the area that will have the greatest impact:
    • jalilahst
      jalilahst on 23 Mar 21
       
      agreed
  • Robots could be susceptible to errors and security breaches, so ensuring that any data collected by robots is secure is key.
  • While the pandemic may have emphasized distancing and limited touch points, the art of hospitality would be completely lost without the human element performing tasks that go beyond the programmed capabilities of artificial intelligence and sentiment analysis.
  • robotic tech can be a great option for limiting touch points between guests and staff and improving the overall health and safety throughout the hotel.
  • Robots have an infinite capacity for storing and remembering data and can help staff to personalize the guest journey
  • jalilahst on 23 Mar 21
     
    Hospitality has a need for human interactions. However 52% of travelers believe automated systems are safer. This article discusses the pros and cons of using robotic technology in hospitality. Then it goes further to show that the best options is to integrate some robotic technology in places where employees are overwhelmed in.
  • ariellesmall on 17 Jul 22
     
    Even though there was many innovations of technology that has occurred. There is nothing like a personal touch. Guest love to communicate with a human to be able to get a real and honest opinion.
kjeewan

Controlling Telecommunication Costs | CBRE Hotels - 0 views

www.cbrehotels.com/...olling-telecommunication-costs

shared by kjeewan on 30 Aug 22 - No Cached
  • Although telecom accounts for a small percentage of expenses, data during 2015 through 2019 revealed a significant upward trend in telecom related expenditures.  At the same time, the data also revealed a steep decline in revenue generation from charges for phone calls and internet access.
  • To manage costs more efficiently, organizations within the industry are undergoing IT audits and consolidating telecom vendors across portfolios.  At the same time, competitive organizations are recognizing the need to upgrade certain technologies.
  •  The emphasis of connectivity within the hotel industry is unquestionably going to grow in the coming years, ultimately placing headwinds on balance sheets.  Owners and operators across all segments of the industry are tasked with better managing and creating efficiencies with their property portfolios.  Additionally, as portfolios become larger through acquisition across the globe, being able to limit disruption and deploy the best technology becomes even more important.
  • kjeewan on 30 Aug 22
     
    There is a significant increasing cost of phone and internet service in hotels. In order to survive this changing landscape organizations are undergoing IT audits, consolidating telecom vendors and upgrading certain technologies. Another concern would be to limit disruptions in service.
tashaemunnings

Maestro Cloud PMS Solves Card-Not-Present Concerns with b4checkin's TransForm Integration Thereby Streamlining Payment Processing for Hotel Stays - 0 views

www.hospitalitynet.org/...4112181.html

shared by tashaemunnings on 01 Sep 22 - No Cached
amdelgad liked it
  • The joint solution will help hotels fight chargebacks and fraud by ensuring that no one – aside from the cardholder – can see a person’s full credit-card information
  • Through this integration partnership, TransForm has a direct connection to Maestro PMS, ensuring all payment data will be automatically posted into the appropriate ledger to align with the correct guest folio, group master, or other account in real time.
  • When hotels implement best practices and leverage PCI compliant solutions to protect payment card data, it will have a positive impact on the bottom line.”
  • tashaemunnings on 01 Sep 22
     
    Maestro and b4checkin are coming together to make paying for hotel stays easier, especially when booked online using CNP transactions Their payment platform TransForm is helping to fight fraud and chargebacks while also better protecting guests' card information.
jordanskj

Leading Through Disruption in Hospitality - 2 views

hospitalityinsights.ehl.edu/through-disruption-hospitality

Technology hospitality Hotel tech Travel

shared by jordanskj on 18 Jan 21 - No Cached
  • Ninety per cent of all the data created by mankind … has been created in the last two years
  • Virtual reality (VR) also allows users to get 360-degree views of a hotel’s facilities
  • HotelTonight. This platform targets people seeking to make last-minute hotel bookings and helps participating hotels maximize their occupancy rates
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  • Advanced technology can make life easier, but it cannot replace human beings
  • All in all, disruptive innovation is undoubtedly resulting in challenges for the hotel industry. At the same time, it is also a ‘wake-up’ call for hoteliers to turn these challenges into opportunities and competitive advantages
  • New business models such as alternative accommodation (Airbnb, HouseTrip, etc.) and ride-sharing platforms (Uber) are also changing the public’s perceptions to traditional hospitality businesses
  • Technology helps make the world connected and transparent.
  • In short, it’s all about the amount of effort hoteliers are prepared to make to keep their service commitments to their guests. 
  • Disruption brings with it uncertainty through unexpected consequences. People are nowadays more prepared to check themselves in at the airport, use self-service cashier lines at the supermarket, or order food via a mobile app.
  • In hospitality, people’s expectations are also changing. Long queues to check in at the hotel become unacceptable; unresponsive or slow room service lead to negative hotel comments on TripAdvisor; and some expect 24 hours’ housekeeping even in a budget hotel
  • Technological disruption in the hotel industry is therefore challenging but it also brings with it significant opportunities. Due to the large numbers of internet users, including mobile, online review platforms, attract lots of traffic which, in turn, means plenty of business potential for the online travel agencies (OTAs) in particular.
  • Like it or not, technology will always keep progressing and hotel brands could turn such tech challenges into their competitive advantages.
  • No matter how much technology has impacted the hotel industry, hospitality – and the human touch – will always exist and should never be replaced by artificial intelligence (AI).
  • A machine can cook dishes exactly to order, but it cannot experience how the guest feels; a robot might be able to deliver a pot of hot water to a hotel room, but it is unable to tell whether the guest is feeling unwell; an advanced voice control system could make it easier to order room service, but it cannot tell whether the guest enjoys the meal.
  • Many hotels have hired a designated team to respond to selected online reviews with personalized messages because they know the reviews represent ‘real feedback’, not the type of comments which effectively ‘threaten’ hotels with a bad review in a bid to get something for nothing. However, many hotel managers are afraid of getting bad reviews and either choose to ignore them or give a refund. There are many ways to handle this ‘disruption’ and run the business; the key is to find the right way.
  • Hoteliers should be prepared to seize those opportunities, while looking to improve their services and enhance their hospitality offerings.
  • ovila009 on 18 Jan 21
     
    This article dives into the ways that technological innovation is disrupting the hotel industry. Hoteliers are struggling to keep up with guest needs and demands. Technological innovations, while a necessity, can never replace human touch. This rapid change represents a challenge and opportunity for the industry to overcome.
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  • dbake008 on 17 May 21
     
    Technology advances at a rapid pace. While automation is occurring, it will not replace the element of the human touch. Managers should decide what will provide the best service to their guests.
  • gwhitley on 20 Jun 22
     
    This article explains the technological advances in the hospitality industry and how this has been attributed to being a crutch for the industry and/or a burden. With the utilization of technological software such as kiosks, automated checks in's, and mobile ordering, the hospitality industry has had a disruption in the product that they are offering. The article also undergoes the understanding of taking the implementation of technology and the human interaction and combining them to work cohesively in the hospitality industry. Understanding that it is a balance that both must intertwine in order to find success in hospitality.
  • jordanskj on 29 Aug 22
     
    In this article, all the incredible sides of innovative technology within the hospitality and tourism industry are highlighted and discussed. Along with the discussion of what some of the newest technology is, it touches on how it positively and negatively affects the industry. For example, the article talks about how the average person is so much more willing to go about self-service check-ins and hotels and airports, as well as ordering from a kiosk at a restaurant. From this, while it can be super convenient for the customer, it can also cause extreme damage to the business. Because so much of the industry has transformed to just being at the will of your fingertips, it leaves customers forgetting that not everything comes with instant gratification. "Long queues to check in at the hotel become unacceptable; unresponsive or slow room service lead to negative hotel comments on TripAdvisor; and some expect 24 hours' housekeeping even in a budget hotel", a quote from the article reads. The article also talks about how while there can be many negatives, there are equally as many rewarding positives. For example, "Due to the large numbers of internet users, including mobile, online review platforms, attract lots of traffic which, in turn, means plenty of business potential for the online travel agencies (OTAs) in particular". One of the main points in the article talks about how even though many hospitality jobs are being taken over by computers and AI, the one thing a robot will never be able to grasp and give is human interaction. "A machine can cook dishes exactly to order, but it cannot experience how the guest feels; a robot might be able to deliver a pot of hot water to a hotel room, but it is unable to tell whether the guest is feeling unwell; an advanced voice control system could make it easier to order room service, but it cannot tell whether the guest enjoys the meal". In conclusion, while there are indeed many disruptive changes that have bee
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