Disruption Drives the Hospitality Industry to Innovation - 0 views
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disruption has sparked massive innovation across every component of the industry from offerings to marketing tactics.
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From robot concierges to new marketing strategies, hotel owners are changing the norm to address social distancing measures and lingering travel concerns.
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branded apps are a one-stop portal for everything from reservations to room service.
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Innovative ways on how the hospitality industry had to quickly adapt to technological changes because of the pandemic. They had to perform differently their operations from night to day in a matter of 24 hrs. The changes they have made have impacted their day to day operations until know and have changed the way consumers see hotels. From having housekeeping staff clean rooms to implementing robots to sanitize rooms and deliver amenities, to doing entirely online checkins without front desk staff. The hotels have adapted to disruption a lot the last two years and has helped the industry realized how operations can work in a different way.
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Reflecting on the term "disruption", there are likely fewer recent events that come to mind than the COVID 19 pandemic. It ceased life as we know it and forced industries across the globe to adapt, create, and innovate like we haven't seen before. This article discusses how the once taboo term "automation" has had to become the hospitality industries close ally as we progress into post-COVID life. The hospitality industry traditionally being "human-centric" has had to accept innovation in every way due to proximity being a cause for caution in recent times. However, the innovation born of necessity has amounted in fundamental changes in the industry that have disrupted hospitality and tourism as we know it. As disruption holds a negative connotation, in this instance it represents significant and lasting change in the industry that now ironically serves the consumer better than it may ever have. Travel demands are high, and the industry is indeed rising to the challenge.