In-store location-based marketing with beacons: from inflated expectations to smart use in retailing - 1 views

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  #1 chicao27 on 08 Apr 23

   

  The article offers an overview of the origin of this relatively new marketing technology. The study presents probabilities and strategies for introducing beacons in the system. References are from the academic level, federal reporting, or business newspapers. Therefore, the content delivers relevance and reliability. Furthermore, the structure is sequential, offering a sequential history that facilitates understanding readers, not necessarily from the technological environment.
  
  https://www.tandfonline.com/doi/pdf/10.1080/0267257X.2019.1689154

   

  <div class="cArrow"> </div><div class="cContentInner">The article offers an overview of the origin of this relatively new marketing technology. The study presents probabilities and strategies for introducing beacons in the system. References are from the academic level, federal reporting, or business newspapers. Therefore, the content delivers relevance and reliability. Furthermore, the structure is sequential, offering a sequential history that facilitates understanding readers, not necessarily from the technological environment. <br /> <br /> <a href="https://www.tandfonline.com/doi/pdf/10.1080/0267257X.2019.1689154" rel="nofollow" target="_blank">https://www.tandfonline.com/doi/pdf/10.1080/0267257X.2019.1689154</a></div>

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