This article demonstrates the effects of a push-and-pull marketing strategy on the grocery industry. The authors focused on recent information technology developments, such as mobile services marketing and digital advertising. The study offers examples of techniques such as location-based social media feeds as promotion and using platforms (e.g., Instagram, Twitter, and Facebook) due to broad consumer access. The work aims to evaluate the effectiveness of new virtual marketing strategies in three key outcomes: the daily number of sales transactions, daily revenues, and daily profits.

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The article offers an overview of the origin of this relatively new marketing technology. The study presents probabilities and strategies for introducing beacons in the system. References are from the academic level, federal reporting, or business newspapers. Therefore, the content delivers relevance and reliability. Furthermore, the structure is sequential, offering a sequential history that facilitates understanding readers, not necessarily from the technological environment.

https://www.tandfonline.com/doi/pdf/10.1080/0267257X.2019.1689154

This paper provides an overview of everything discussed during the class week (HMG 6446). A study that evaluates different hotels around the continents examines the implementation of robots performing hotel interaction services, acceptance, and the education process for customers without a technological profile. Furthermore, the effects of propaganda on the establishment are also analyzed in the course of the essay.

This article is appropriate for those who want to gain historical knowledge of the evolution of Global Distribution Systems (GDS) over the last few decades. The whole history of airlines' creation of the system and how they adapted to insert the computerized reservation system in the 70s. The article offers, through didactic illustrations, the evolution of the system and future perspectives that have been implemented today. Furthermore, offering a brief description of the analog era, the implementation of electronic booking, and how travel agents adapted to new technologies. Overall, it is an excellent source of information that serves as a basis for a better understanding the system's evolution today.

One of the main topics addressed during the week was related to internet redundancy and its importance not only in the business spectrum but also in the daily routine of individuals. This discussion revolves around security and the recklessness of cyber threats to confidential information stored on systems. This article offers a more technical view, somewhat far-fetched, but the relevant factor that encompasses everyone's primary concern with security deserves to be highlighted. The sophistication developed in the methodological design of algorithms to control the entire network provides a sense of relief, as the refined development demonstrates an evolution that reduces the issue of cybernetic vulnerability that so worries those who adhere to the technological advances of the internet network. Therefore, even for those not specialists in the area, the article presents relevant information regarding the uncertainty related to the security factor that afflicts network users around the globe.

The article presented above was published in 2020, making it a perfect example of the speed of technological advancement. Focusing mainly on implementing kiosks in a fast food chain two years ago caused strangeness and resistance among the age group above forty, the pre-computer generation. Nowadays, just two years later, we can see that this technology is a reality mostly in the fast-food market, mainly the big chains, and the theory that the intercommunication between generations would provide a greater acceptance of the older age group has been positive. However, despite the quantitative content of the research being competent, presenting data relevant to the content, we must emphasize two reticences: the research was directed only to the fast-food market, centralizing the study only to a segment of the restaurant market; second, all analysis is based on the South Korean reality, which does not necessarily show a global vision of the theme. Despite the reluctance, the article works as a reflection of how technological evolution has influenced the hospitality market, also serving as an eye-opening for future investments in this tool.