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mserr078

12 Ways To Increase Hotel Security - LODGING Magazine - 0 views

  • Even when hotels have strong security policies and procedures in place, they are still vulnerable to cyber attacks, break-ins, theft, fraud, and other crimes
  • American Hotel & Lodging
  • Association (AHLA) security consultant
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  • Hotels can be held liable for the criminal acts of third parties
  • Guest Safety: Ensuring Return Stays and a Good Reputation
  • Update locks.
  • Provide a sense of ownership.
  • Monitor activity with software.
  • Evaluate and improve—quickly.
  • Meet and greet.
  • Make time for safety meetings.
  • Theft and Fraud: Monitoring Employee Activities It’s a disappointing reality that hoteliers have to contend with employee theft and fraud. B
  • Boost employee empowerment.
  • Staff smart.
  • Add active monitoring to video surveillance.
  • Cybersecurity: Protecting Electronic Borders
  • As technology has advanced, so has criminals’ ability to exploit those new technologies. The hotel industry has seen several such examples lately
  • Connect IT and security departments.
  • Upgrade to VLAN.
  • Beware of social engineering.
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    This article highlights all the necessities to make sure your hotel is safe and secure for all your guests. It specified for cyber security, however, that switching to a VLAN server would be massively beneficial for the hotel as it becomes a private server that has multiple stages of security to bypass. In addition, it advises the modification of passwords every few months because apart from cyber breaches, people also try to con others out of their passwords by word of mouth and manipulation.
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    In this article it talks about the 12 different ways to increase security in our hotels and how to make thing more safe for our guest.
Andrea Ruiz

Global Distribution Systems in Present Times - Four Major GDS Systems; Amadeus, Galileo, Sabre, Worldspan / Oct 2002 - 0 views

  • The travel marketplace is a global arena where millions of buyers (travel agents and the public) and sellers (hotels, airlines, car rental companies, etc.) work together to exchange travel services.
  • Nowadays, more travel is sold over the Internet than any other consumer product.
  • Nearly 37 million of Americaÿfds more than 162-million active Internet users have already purchased travel online. Online travel bookings exceeded $23 billion in 2001, and are expected to reach $63 billion by 2005.
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  • GDSs were actually among the first e-commerce companies in the world facilitating B-2-B electronic commerce as early as the mid 1970s, when SABRE (owned by American Airline) and Apollo (United) began installing their propriety internal reservations systems in travel agencies.
  • travel agents spent an inordinate amount of time manually entering reservations
  • There are currently four major GDS systems:   Amadeus   Galileo   Sabre   Worldspan 
  •  
    GDS systems
robfitzpatrick

Hotelogix announces contactless capability for guests, compliance with COVID-19 guidelines for Hotels | TravelDailyNews International - 0 views

  • Hotelogix, a leading Enterprise-Grade Cloud Hotel PMS provider releases an API stack, enabling complete contactless check-in and check-out experience for hotels
  • various other guest-facing capabilities
  • works ‘on mobile’, without a mobile app
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  • contactless platform in compliance to COVID-19 guidelines, which eliminates the human touch in the entire course of the guest stay at the hotel.
  • collecting feedbacks, selling upgrades, in-room ordering,
  • o perform all check-in related activities from the ease of their own device without having to interact face to face with any hotel staff.
  • digitizing other areas of interaction between the guest and the hotel.”
  • seamless end to end integrated experience with contactless modules
  • pace of recovery
  • how fast hotels can implement technology to adapt to the new normal."
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    The article talks about Hotelogix, a cloud-based hotel PMS, teaming up with Xperium's new technology that enables complete contactless check-in and check-outs. This new technology allows guests to perform all the normal check-in activities right on their cell phone, without the need to download a specific app. It digitizes the paperwork so the guests can electronically review the reservation and sign off on the registration card. They can also select their room right from their phone. This new technology complies with the COVID-19 guidelines and will be key in the industry's recovery. The new technology doesn't just end with the check-in process. It offers various capabilities such as collecting guest feedback and preferences, up-selling rooms, ordering room service, and can even take credit card payments. With the pandemic and the need for contactless services, this will help push cloud-based PMS to the forefront. The speed in which hotels adopt these new types of technologies will be crucial to their recovery in the new normal.
davidclark33

Restaurant Customer Service And Technology: Chili's' Tableside (POS) And Mobile Approach - 0 views

  • It's a mistake to think that a waiter's job is primarily to deliver food. This is one of the primary lessons I get across in my customer service training sessions for restaurant waitstaff: that waiting tables is a multifaceted art form that includes providing guests with feelings of recognition, comfort, and anticipation, providing a bit of theater, and, sometimes, serving as couples counselor and family mediator. Getting food to the table is really the least of what’s involved.
  • And there lies perhaps the biggest danger when you’re considering a move toward installing tableside technology in a restaurant: losing these less obvious, but emotionally crucial, parts of the waiter role. Another danger is that the implementation will be off-brand and off-putting.  There is a 4-ish star steakhouse with locations in several U.S. cities (think: "Morton’s but regional") whose black-clad, iPad-based menu opens on Page One with cheesy Comic Sans electronic discount coupons and two-for-one offers.  Maybe this doesn’t put you off your feed, but it did me, and I doubt that I’m alone. Which means that all the effort the restaurant had put into properly costuming the waiters, gussying up the dining room, sending its sommelier on vineyard junkets, teaching the waiters how crumb down the white tablecloths (and buying all those silver table crumbers) went down the drain with that one, ridiculously off-brand, choice. Folks: Just because you can do it, doesn’t mean you should do it; before you deploy any tableside technology, make sure that every single part of the deployment fits your brand, or at least fits your brand as you want it to be perceived in the future.
  • Which brings me to Chili’s Grill and Bar, the ubiquitous casual dining chain. Chili’s, which pretty much defines the mainstream of chain restaurants (and is not a place that self-service couponing – free chips with your loyalty points! – will be off-brand), is quickly becoming a definitive mainstream example as well of tabletop point of sale (POS) technology and mobile self-service restaurant technology.
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  • Solomon: Is the human element getting lost?  Allen: Absolutely not! A key differentiator of casual dining is the personalized service model. Our technology innovation is not only a win for our guests, but also a win for our team members. With technology, we’re able to remove some of the mundane tasks of the server and allow them to make our guests feel special with a memorable dining experience. Furthermore, technology is completely optional and guests can choose to opt out if they wish. These tablets do not eliminate the personal service our guests receive from servers. In fact, these tablets have served as a good tool for our team members to help eliminate some transactional pain points, such as paying the bill or ordering dessert, and have helped our team members do their job more efficiently. This allows our team members to focus on the duties that make a personal impact on the dining experience, such as getting to know the table, taking entrée orders and delivering meals, among other duties.
  • Micah Solomon:  Can you bring me up to speed on how the Chili’s digital service came to be deployed, and how it’s going so far? Wade Allen, vice president of digital innovation and customer engagement, Chili’s Grill & Bar: We started our digital guest experience journey in Sept. 2013 as the first mover in the casual dining industry to bring tabletop technology to our restaurant tables. The goal was to remove common guest pain points around paying the bill and re-ordering drinks. We’ve seen rapid adoption with 75 percent of guests using the tablets to quickly pay their bill. Furthermore, we’ve been able to gather valuable insights through real-time feedback where 25 percent of guests use the tablets to complete the Chili’s survey at the end of their dining experience. This feedback allows us to make improvements on an individual restaurant level, as well as, provide proof points for national-scale decisions around our Fresh Tex and Fresh Mex menu favorites. Once we had the tablets in place, we took a different approach and launched a fully digital loyalty program, “My Chili’s Rewards,” in May 2015. The goal was easy access/participation for all guests. We also included unique elements around gamification to keep guests engaged. In six months, we went from no loyalty program to 4.2 million members. Furthermore, approximately 18 percent of transactions in restaurant are tied to loyalty members. We’re building on this for what we call “loyalty 2.0” with our latest partnership with the Plenti rewards program, as the newest partner to join representing the casual dining industry. This will allow guests to earn points at partner locations and redeem for their Chili’s favorites.
  • Solomon: What are the backup plans for when guests want human rather than kiosk service? Allen: Our model is based on personalized service to make guests feel special when dining with us. So, the personalized aspect will always be a part of what guests experience at Chili’s. The technology innovation is completely optional and guests can choose to opt out if they wish.
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    This article is about Chili's success with their EMenu technology. The article was written in 2016 and includes an interview with Chili's VP of Digital Innovation and Customer Engagement. The EMenu has been a huge success for the chain and the interview touches on everything we discussed in class.
shoss003

Speedy Check-In Lets Hotel Guests Bypass Front Desk - 1 views

  • The hospitality industry is moving toward more automated check-in systems
  • “Customers are used to A.T.M.’s at the bank instead of tellers, checking in for airplane flights online, and they are now looking for that same efficiency when they arrive at a hotel,” Mr. Craig said. “No one wants to wait in line for the front desk anymore.”
  • an upset customer posting to Twitter, Facebook or TripAdvisor can easily share bad impressions with a wide group of people.
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  • automated check-in was also a plus for hoteliers who wanted to assign additional duties to the front desk staff. “When a guest checks in late at night and the same employee can make sure the check-in goes smoothly and also sell them something to eat,” he said, “the hotel has saved money on staffing, increased its revenue and increased customer satisfaction.”
  • The different check-in methods are meant to provide options for guests, not to supplant any,
  • “Leisure guests here for shopping, dining and culture may want the opportunity to talk with our front desk associates to get some quick recommendations, versus a person here on business who may prefer to check in though the Web or self-check-in kiosk,
  • welcoming, like coming to a friend’s house
  • remove the physical barriers between the guests and the staff
  • hides the technology but uses it to prepare for and personalize each check-in.
  • orientation takes place at the same time as check-in
  • “There’s a lot of preplanning, technology and communications going on behind the scenes, but humans are the most important part of hospitality, so we keep the technology parts hidden
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    This article is giving the reader a look into the new check in procedures being implemented by hotels across the world. This "speedy check-in" allows for guests to by pass the traditional front desk check in and instead opt for check in via kiosks located in the lobby or even checking in before arrival. The automatic check in trend began as a way to relieve guests from having to wait in long lines when arriving at their hotel to check in . The option for speaking with front desk associates is still there but would rather serve as more of concierge, with suggestions on restaurants and questions regarding any leisure activities within the city or hotel itself. Some hotels are also taking the approach of personal greeters who approach the guest upon arrival, making the check in process more like a welcoming into a friends home. Overall I love the idea of being able to bypass hotel lines, especially during holidays when lines tend to get quite long or when arriving to a hotel fairly late in the night. Being able to arrive and head straight to the room allows for smoother check-ins and more efficient use of front desk associates. The personal greeters also provide more of an at home feeling. Guests can feel like they are personally being cared for as opposed to just being another occupied room. 
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    As we move into a technology focused society hotel needs to follow the trend of what travelers want and how to streamline using technology. This article describes how hotels are implimating kiosk in their lobbies to offer their guest a quick and easy way to check-in without having to make the line at the front desk. The hotels goal is to leave the "hotel embassador" and/or front desk for guests that have special requests or questions about their stay. They reference a hotel in Boston that has taken the electronic checkin a step further. They email the guests prior to arriving at the hotel two codes. The first code is to be used at the front door to enter the hotel, and the second code to enter into their hotel room keypad. They interviewed President and General Manager of NCR Corporation's travel business about these types of services. He stated that they offer travelers the same speed and quick services as ATM machines at banks or kiosks at the airport for quick checkin. He went on to say that they expect that type of service when traveling. Mr. Craig even touched on how a travelers feedback is even more important due to social media. One bad review can affect the hotel instantly after they tweet, post, etc. In the article they also interviewed Glenn Haussman, editor of the online trade magazine Hotel Interactive. He stated that with the use of the kiosk and express check-in the front desk staff can offer a more personal experience by doing other tasks. For example they mentioned a late check guest might want a snack or something to relax after a tough flight. By the staff not needing to check them in can go get the guest a coffee, or something to eat; this making the experience feeling more personal. The article states the Hyatt chain has implemented their kiosk in almost all their properties in major cities. They still offer a more traditional check-in as well. They went on to say some chains are using greeters with ipads to check guests in as they ente
sbarr011

Mobile key: It's the new reality for hotels | Hotel Management - 1 views

  • ” Shedd said. “On average, guests using digital key rate a hotel seven points higher than keycard guests with 84 percent of guests likely to use digital key again. 
  • New technology always takes time to enter the mainstream and mobile key is still on the adoption curve, but reviews among users and hotel satisfaction scores prove out that mobile key is the future
  • “The global demand for digital locks has swamped the manufacturers to the extent the typical wait time to receive new locks is up to 90 days. Challenges still exist around budgets to fund upgrading locks to BLE, but the desire to do so among hotels worldwide seems to be universal.”
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  • Remote check-in with mobile keys will allow guests to go straight to [their] room and improve the hotel’s operational efficiency.”
  • The mobile technology used with radio frequency ID electronic locks delivers a more personalized and interactive guest experience—from check-in and informing guests of hotel amenities to securely accessing their room, all via their mobile device,
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    The article titled Mobile Key: It's the new reality for hotels by Esther Hertzfeld, discusses the various aspects of the implementation and utilization of the mobile key technology in hotels. The mobile key technology is a Bluetooth enabled lock that a user can open with their mobile devices. The popularity and demand for mobile key entry in hotels is skyrocketing. However, hotels can't implement them as fast as the guests demand and desire them. It will be easier for hotels that are being built from scratch to integrate the feature than established hotels switching over to this new technology, but I believe they will eventually. In the article it states that guests rate the hotel 7 points higher with mobile key cards. Higher reviewed hotels will bring in more guests thus increasing hotel revenue. The utilization of the mobile room key allows the guest to check in on their phone remotely. Once the guest arrives to the hotel they can go straight up to their room without having to stop at a front desk. This gives the guest a more personalized and efficient experience, which I agree with. In my opinion being able to walk into a hotel and go up immediately to my room is ideal. I have not stayed at a hotel yet that has used the mobile key feature but I imagine it is great. I think all hotels in the future will run on mobile key entry. The article states there will be a learning curve for the guests and staff initially. It will be important to educate guests who don't travel often and guests in general. It stated that some people might feel embarrassed if they don't use the mobile key correctly and need to return to the front desk. That could be very frustrating to some guests who come to their room and then have to go back downstairs to talk to the front desk if something goes wrong. It is also stated that there will be awareness and comfort challenges with the front desk staff. I believe that mobile key entry is the future of hotel technology. It will take
kristenagosto21

Introduction To Green Computing And Its Importance | Green Technology - 0 views

  • Any technology that aspires to be nature-friendly ought to be green. Recognition of this fact has led to development of green generators, green automobiles, green energy, green chemistry as well as green computing. Green computing is a leap forward for information technology (IT), and more specifically for information and communication technology (ICT). Green computing has emerged as the next wave of ICT.
  • Motivation for the subject of green computing arose to protect environment against hazards generated at three different states of ICT, namely, information collection (by electronic devices), information processing (through algorithms and storage) and information transportation (through networking and communication).
  • In today’s scenario, primary challenge in achieving green computing is to realise energy-efficient devices, energy-efficient processing and energy-efficient networking.
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  • Foundation of green ICT was laid as far back as 1992 with the launching of Energy Star program in the USA.
  • Green ICT is a clean-environment-based technology. However, fruitful realisation of green ICT is equally dependent upon awareness in society. Society needs to practice common ethics of ‘don’t keep computer on, when not needed,’ ‘don’t use Internet as a free tool, but as a valuable tool of necessity only,’ ‘don’t unnecessarily replace devices after devices just because you can afford to’ and so on
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    This article discusses the importance of Green Computing and its impact that it has on our daily lives.
zihanwang

Hotel Accounting: Three Trends on the Horizon | Hospitality Technology - 0 views

  • the behind-the-scenes services and solutions that power the guest experience are evolving just as quickly
  • M3, a cloud-based financial platform for the hospitality industry, recently hosted hundreds of hospitality accounting professionals from across the globe at its biannual Partners’ Meeting. The event allowed hoteliers to see first-hand how quickly the industry is evolving to help solve real-world issues facing today’s hoteliers.
  • Customized technology that allows properties to work more efficiently in a way that makes sense for them will continue to gain traction in the hospitality accounting industry.
    • anonymous
       
      1. Smarter, personalized solutions are putting time back into the hands of hoteliers In order words saving time by cutting back on things that used to take up a lot of time but now would be much faster and quicker to do with the help of technological advancements. This will give hotel managers the chance to spend less time on their computers and instead more time helping guests.
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  • Insight enables users to create custom reports with data from the industry’s most recognized data providers, along with operating statistics, brand data and proprietary M3 financial and labor data into a personalized, actionable dashboard allowing hoteliers to make real decisions in real time
  • can save hours of time previously spent manually exporting data to create various types of reports
  • M3 recently debuted a new electronic imaging solution that relies on Optical Character Recognition (OCR) to extract key data from imported documents and eliminate the need for manual input.
    • anonymous
       
      2. Automated Imaging (AI) is changing the way accountants do business. AI would be very beneficial as it is very accurate and it has a memory which saves important information and the more one uses it the faster it works.
  • The more a hotelier utilizes this system, the easier it becomes, as the solution learns and stores critical information, significantly speeding up A/P workflow with each use.
  • millennial employees play a critical role in helping to identify valuable trends as well as negative trends in need of adjustment.
    • anonymous
       
      3. Millennial employee is just as important as the millennial guest. Given that the millennial generation are the more tech savvy generation it is equally important to have them as guests as it is to have them as employees. Not only are they up to date with all the technological equipment but they also know what trend are happening now.
  • harness the potential of employees in this age range or risk getting left behind or over investing in archaic solutions.
  • It used to take days to add a new hotel to our system, but we’re now able to get up and running in an hour or two through cloud-based tech solutions.
  • employers can maximize productivity and buy-in from the millennials on their payroll.
  • the behind-the-scenes services and solutions that power the guest experience are evolving just as quickly
  • Day-to-day processes are becoming smarter, more efficient and more streamlined, saving hotels and property management firms both time and money in the process.
  • #1. Smarter, personalized solutions are putting time back into the hands of hoteliers.
  • Successfully managing these assets demands cutting-edge adaptable solutions tailored to our industry.
  • allowing managers to spend less time behind a computer and more time in a hotel’s lobby interacting with guests.
  • #2. Automated Imaging is changing the way accountants do business.
  • #3. The Millennial employee is just as important as the millennial guest.
  • . In hotel accounting, the bells and whistles of excessive new technologies take a back seat to real solutions proven to boost bottom lines, which allows hotels to run leaner and more efficient than ever before.
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    The article talks about three trends that are happening now within the hospitality industry relating the accounting topic.
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    The paradigm shift of technology is shaping the hotel business and powering up the operational and financial performance. we witness increased automation and intelligence in Hotel Accounting Services out there. The robust Hotel Accounting Software even leverage the Business Intelligence, in delivering the insights on key performance indicators . Accounting Software can not only help hotel saving cost but also can help hotel increase productivity
Yujia Xie

A Green Computer System In Your Hotel - 1 views

  • With a high speed internet connection and up to ten monitors and keyboards per CPU, you can enter the internet society world. This could beat offering a wireless internet service as far as computer and internet security goes, as well as keeping the connection speed strong. It's a green system because of the resources saved by not producing as many CPUs and because of the energy conservation you experience by running fewer computers.
  • If you have a high speed internet connection, you can provide internet service to your guests and clients with this internet portal and workstation system. Put the power of a desktop PC at your guests fingertips.
  • This new computer networking solution is being marketed as a green action. There is clearly a green component involved. With only one CPU instead of ten, you save on plastics and electronics, thereby saving resources. And you save energy in the process too -- energy conservation from beginning to end is a component of sustainability.
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  • One problem this helps to solve is the challenge of providing a reliable wifi connection to your guest rooms. Sometimes the signal is too poor to be of any service to guests on their personal laptop computers. Sometimes the connection gets overloaded with users so it's ineffective for everyone. If some of your guests are using your computer system, the internet load is taken off the wifi connection so people using it have better service.
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    As this article mentioned, we are striving for the goals that makes the Internet available to our guests and environmentally sensitive. Because it does not produce many CPUs and can run fewer computers for conserving the energy. It can save resources. This article introduces a green system. With only one CPU instead of ten, you save a lot of resources and energy. In my opinion, I like this idea. It can provide more convenient and better service to customers and save resources and energy. In addition, if we can provide a reliable WIFI connection to our guest rooms, people can be more comfortable to use it.
anaslip

New Distribution Capability (NDC) in air travel: Airlines, GDS and the impact on the industry - 0 views

  • New Distribution Capability (NDC) in air travel: Airlines, GDS and the impact on the industry By Altexsoft Team On Mar 3, 2019
  • Two fundamental needs connect all airlines: revenue and passenger satisfaction.
  • Considering that getting in touch with the end user is nearly impossible via the channels provided by global distribution systems (or GDSs), a new standard emerged to resolve the issue. The air travel industry confronted big changes when the New Distribution Capability (or NDC) debuted in 2012. Lufthansa, British Airways, American Airlines, and Iberia were the first to adopt NDC. And the technology continues to make its way in airline distribution, as well as other means of improving airline operations.
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  • NDC stands for the New Distribution Capability, which is essentially an XML standard created by the International Air Transportation Association (IATA) to allow airline service providers to deliver rich content and ancillaries to their customers.
  • Personalised shopping experience and access to customer information. Currently, most of the customer personal data remain in the hands of middlemen, OTAs and GDSs. This means that airlines get just basic information about their clients, which doesn’t allow for personalising the shopping experience, the thing that has become a standard in modern travel eCommerce.
  • Content and pricing autonomy.
  • Currently, most airlines publish their tariffs via ATPCO, the tech provider and main source of pricing data.
  • Rich content offers, ancillaries, and discounts. Distributing the flight data via GDS’s EDIFACT (Electronic Data Interchange for Administration, Commerce, and Transport), airlines are unable to include ancillaries in their offers.
  • Product differentiation. The traditional GDS model only permits airlines to display prices and schedules.
  • Reduced reliance on legacy systems. Most airlines use legacy passenger service systems (PSS) that contain reservation info, fares, and schedule.
  • As a result, NDC was supposed to break the oligopoly of GDSs that formed over time.
  • According to the latest IATA NDC program update, the list of certified deployments reached 65 carriers. The number seems to have grown significantly since 2017 when IATA reported only 50 airlines adopting NDC. But, compared to the overall number of airlines connected to the major three GDSs, which is over 400, NDC adopters seem to be a minority.
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    NDC or New Distribution Capability is a new subset within GDS systems to provide airlines with detailed information about customer in order to enhance the personalized service. NDC will be able to provide pricing independence and direction information to airlines about their passengers. The system is more flexible and accurate in order to improve the experience from what GDS would provide.
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    This article tells us about a new communication protocol which is called NDC. NDC stands for the New Distribution Capability. You can also find some information about how airline distribution works in general.
Karyn

https://www.reviewjournal.com/business/casinos-gaming/facial-recognition-technology-coming-to-las-vegas-strip-casinos/ - 1 views

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    This article discusses the wave of facial recognition technology coming to the Las Vegas casinos for not only safety but also for data analytics purposes.
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    Conventions such as the consumer electronics show and World Game Protection expo are showcasing the use of facial recognition technology. As of 2018, the article states that "forward-thinking" companies are using this to analyze data for table games. The technology also increases security. MGM and other companies declined to comment specifically on their security programs. Hospitality companies, especially Strip casinos have been testing out the technology for the past several years.
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    Recent improvements to the technology have included the capability of recognizing criminals by analyzing their facial features and comparing it quickly to a database.
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    Consider the Oct. 1 2017 mass shootings, implementing facial recognition technology using facial biometrics and vein recognition can allow casinos and hotels to identify people who should not be in an employee hallway and/or people impersonating vendors.
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    A thief was caught in Las Vegas due to the facial recognition technology utilized in the building. Also, casinos and hotels are adding internet connected devices like temperature monitors, call buttons and door sensors, and surge in demand is lowering the cost and can be implemented for as little as $1per month
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    3-D mapping is allowing casinos and hotels to better understand their guests. So much data can be gathered that the difficulty is employing a team of "PhD's," to analyze the data. The article finishes by stating that there is a huge amount of competition for capital inside a casino. Casinos are in a constant cycle of upgrading and that it is difficult to convince everyone of the value of the investment.
mserr078

Hotel Software: The Most Important Software Solutions for Hotels - 4 views

  • Hotel software allows hotel owners or managers to streamline their administrative tasks while cutting costs and increasing bookings at the same time.
    • nicoleastete
       
      Hotel Software is a multi-use software that can be used by administration, employees, and also other staff. There is a variety of different software that can be used based on the capacity and need of a hotel for day-to-day operations.
    • nicoleastete
       
      Hotel Software is a multi-use software that can be used by administration, employees, and also other staff. There is a variety of different software that can be used based on the capacity and need of a hotel for day-to-day operations.
  • If the current software you are using for your hotel is out of date, it may be holding your business back and stop you from gaining productivity.
    • nicoleastete
       
      Innovation in the Hospitality industry is something that is continuously changing. Technological advances in software/hardware play a big role in how efficient a hotel can be run. Bookkeeping and administration for big hotel chains are managed through their software "cloud based".
    • nicoleastete
       
      Innovation in the Hospitality industry is something that is continuously changing. Technological advances in software/hardware play a big role in how efficient a hotel can be run. Bookkeeping and administration for big hotel chains are managed through their software "cloud based".
  • This software allows the hotel owners to process e-payment collection and manage room inventory for accurate allocation. This last feature prevents over-bookings or even duplicate reservations. It is also possible to use a PMS system to send confirmation emails to customers after they make a booking
    • nicoleastete
       
      This Feature of the PMS software is very important as it allows hotel owners to manage room inventory and booking/reservations. This allows the inventory management of rooms and the availability that sync online with customer request based on what is available for booking in realtime.
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  • The purpose of an RMS software is to improve pricing strategies in order to sell more rooms at optimal rates. Since the hotel industry is highly dynamic, it is crucial to use a revenue management system. Some of the main advantages of this hotel software include strategic pricing and higher revenue, but there are many more benefits that hotels can make use of.
    • nicoleastete
       
      Having an RMS system is crucial in the hotelier industry. A RMS software allows you to play with strategic pricing and room value depending on room occupancy, room cost and seasons. Revenue Management system ensure a success of revenue based on capacity.
  • A channel manager helps avoid overbooking and prevent other costly mistakes since it has the ability to report booking sources. The hotel owner can then determine which online channels or portals are the best fit for their niche market.
  • Reputation and review management software is designed to track online users’ feedback on services and products. It is a system that helps spread the customer’s positive reviews through the relevant online platforms.
    • nicoleastete
       
      A Reputation review management software is highly used in the hospitality industry overall. It's super essential to track online user's/ guests feedback based on experience, service and products. Building a reputation online is important for branding and allow you to have more online exposure and foot traffic coming in.
  • As different technologies in the hospitality industry are constantly evolving, it becomes almost obligatory to choose the right hotel software for improving service and making the process to run smoother. W
  • Hotel software allows hotel owners or managers to streamline their administrative tasks while cutting costs and increasing bookings at the same time.
  • PMS is a system that facilitates the booking management and admin tasks of a hotel. A property management system doesn’t just automate operations across the various departments in the hotel.
  • It has now developed into a platform that helps hotels gain more visibility and enables them to reach out to audience in order to increase bookings
  • RMS lowers costs as it takes into account the room rates during the low and high season. As a result, the hotel manager can plan in advance and lower costs by avoiding unnecessary expenses.
  • This hotel software has the benefit of simple graphics and easy-to-use reporting tools that help hotel owners optimise room rates in line with demand.
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    Overall, the hospitality industry has seen tremendous growth over the year. However, utilizing these new software systems and their easy updating features can benefit these hotel properties in a major effective way. These features allows staff members to monitor, easily adjust and plan lower costs, and monitor social media marketing for future hoteliers.
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    When I was looking through the news, I knew that hotel software would have positive influences based on costs. They are enhanced with developed tools. I like the view that hotel software would take more trends within account retrieving and customers opinions. I think no matter what happened hotel software should be valid for hotel owners to hire. It is innovative. Furthermore, I would make assumptions about estimated future processing. It should be risk free to keep an example while hazardous events happened. It probably costs more like hurricane is running thorough for a hotel. Whether should they run a PMS and RMS are good reasons to concerning about more clients. Whether the chopsticks could be electronic one to apply for a utensil is a wondering. The conclusion I think is a must that I like the article about hotel software.
qszero

ECommerce in Hospitality and Tourism Industry - 0 views

  • The process of mass production hasn't been accepted in the travel and leisure industry; therefore custom-made services are essential for survival.
  • The hospitality & tourism internet future implies a general system where property management systems will get rid of the need for expensive on-site computer hardware/software.
  • The core deals of our business involve close face-to-face interactions, which have certain limitations in regards to the utilization of e-commerce in the hospitality industry compared with other enterprises
  • ...15 more annotations...
  • Hospitality and travel and leisure organizations should be up on every one of the latest technology, to be able to understand a competitive benefits on the market especially in the long-term. One major obstacle for all online travel agents is in evaluating how their goal customers are employing their personal computers.
  • Information Technology tools have allowed travel intermediaries to broaden their role in the industry by showing opportunities to endeavor into other markets on a geographical level.
  • As low cost computer real-time data, fast rate internet access, words and video communications become a fact, travel firms may no longer be needed.
  • In basic Asia is currently experiencing some troubles in the e-commerce revolution, especially on the B2C area due to the fragmentation of the marketplace.
  • Another e-Commerce model such as Public sale style-pricing models have become customer preference, where in fact the customer have the ability to control the price of the products and services to be used.
  • The trends of Hotel websites were created with many picture graphics that allow visitors to inspect the service, lobby, grounds, guestrooms, and amenities aesthetically.
  • The Internet is not the entire method for success in the Hospitality and Travel and leisure industry. However, the web is the "overall business answer" across sectors.
  • However, before put into action e-Commerce, one most important thing to be considered on hospitality and tourism organizations is the central business in this industry requires to consist mainly of interactions (guest relations) with customers and build of memorable experience F2F (face-to-face).
  • Most of computer networks contain 3 major areas: leading end and the trunk end and Firewall.
  • C2C transactions entail several consumers (customer-to-customer).
  • B2E transactions require a business and its employees.
  • B2B transactions involve business-to-business.
  • B2C transactions involve business-to-customer interactions.
  • Electronic business (known as e-commerce) is a wide expression that can be used to describe the actions of businesses or commercial organizations. It included connection and exchange that take place via telecommunications multimedia to provide function, production or service to others.
  • New solutions are providing different channels for marketing and management that improve the capabilities of world. And pcs are providing faster and even more reliable processing with lower cost continually.
  •  
    This was more of a blog discussing the impact of E-Commerce in the hospitality industry breaking it down to it's 4 forms of trade it can occur. It breaks it down to the 3 technical components computer networks provide and how taking into account these components e-commerce integrates itself in the industry. It was also interesting reading how this has increased a high demand in IT to service customers as hospitality organizations have to rely on efficiency in both internal and external interactions. It also discusses how his system isn't as strong in Asia and lastly the security importance and challenges it carries.
Karyn

Bartech Addresses the Post-COVID Hotel Environment with Launch of Minibar+ for Remote Operation and Control - 0 views

  •  
    The company Bartech is offering hotels and casinos in Las Vegas solutions regarding the coronavirus pandemic for guests.
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  •  
    Due to the pandemic, there is an increase of need to help guests feel safe and to cater to the new habits of guests. The article from hospitality.net notes that during reopening, guests will be congregating less in hotel lobbies, bars, restaurants, etc., as these venues are also reducing their capacity.
  •  
    The bartech e-bar is convenient as hotels can seamlessly control these functions, and now it makes more sense than ever due to reduced capacity at hotels bars, that implementing a bartech mini bar will enhance customer satisfaction. There is a downloadable application to control the functions of the e-bar. Since guests are spending more time in the room and less in the hotel bar, the e-bar is a convenient way for hotels to increase their profits during this difficult time. It can also monitor when and what the guest is taking, and store this data for reference. In another way, it can monitor its touching by guests usage which eliminates the need for hotel staff to enter the room and check the bar--which reduces the touching and entering of people into rooms.
  •  
    Besides ensuring guests of new safety protocols, the electronic mini bar reduces touch and saves costs to hotels because hotels can remotely change settings on the bar, for example, by locking, unlocking, remotely shutting off or reducing temperatures during non-occupancy. The article then suggests that a "well-run mini-bar" is a profit center to any hotel and to implement an e-bar makes sense for guest satisfaction and also to save costs, especially during this time.
abroo041

10 ways smart technology is reshaping the hotel industry | Hotel Management - 2 views

  • In many ways, the hospitality industry is leading the charge in the adoption of smart business technology.
  • Smart energy-management systems can reduce hotel energy costs by up to 20 percent and generate some of the fastest payback periods in the industry (between 12-24 months).
  • smart technology will continue to make it possible for hotels to predict and personalize several guest services based on previous visits and aggregated guest data.
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  • As we move toward 2020, we can expect to see more hotel properties leveraging a variety of smart tech to reduce operational costs, improve guest experience and exploit new sources of revenue.
  • From operations to guest experience to marketing, smart hotel technology offers a variety of cost savings and revenue opportunities, and it is enabling hotel owners to reach new levels of profitability.
  • One of the main benefits of smart technology is how it aggregates data and makes it actionable.
  • Smart Reserved Parking
  • Smart Roomservice
  • A single leaky toilet can cost as much as $840 per year. Add to that the cost of water damage that occurs until the leak is detected.
  • Not only can guest data be used to help better accommodate guest needs, but in conjunction with occupancy sensors, it can also be used to automate guest interactions throughout their stay, reducing both friction points and labor costs
  • “Big data is great when you can use it to take action—whether that’s tackling a new market segment or adjusting your rate plans to compete against your competitors. However, the biggest concern around big data and the necessary data harboring is the safety around it.
  • Hotels now can use smart sensors and hotel apps to allow guests to reserve parking spots in advance of their visit and to have their space assigned upon arrival.
  • will save hotels the labor cost of manually managing parking inventory and it will give guests a smoother experience
  • By enabling guests to check in remotely through their mobile device, hotel owners can better predict/manage their staffing needs and save considerably on labor costs.
  • offer appropriate upgrades/upsells, and provide them with a more personalized guest experience
  • saving costs from printing environmentally harmful plastic keycards and its eliminating the hassle of managing keycard inventory that is prone to loss and demagnetization.
  • Smart occupancy sensors will also help hotels push menu notifications to smartphones at optimal times when the guests are in their rooms
  • Data opportunities of smart technology offer hotels a more complete picture of their guests than ever before. Hotels that leverage data insight are the ones that will continue to succeed in the face of increased competition from Airbnb
  • A hotel’s online ratings can not only help predict future bookings, but they offer owners valuable insight into how well a property delivered on guest expectations.
  • The successful properties will be the ones that invest in collecting and analyzing it in an actionable fashion.
    • abroo041
       
      This article discusses the different technological advances that are making major impacts in the hospitality industry. Some of the things discussed are very common, such as mobile check-ins, and have already been implemented in most hotels. Some of the advances, however, are recently making their way into hotels worldwide. For instance. smart energy management. This is when older lighting and HVAC systems are replaced with more energy-conscious, electronic-based ones. This not only saves the hotel thousands in the long run, but it also helps to protect the environment and reduces harmful waste.
  •  
    This article includes ten ways smart technology is reshaping the hotel industry. Smart energy management, predictive maintenance, smart guest experience, big data protection, smart reserved parking, remote check in and check out, mobile room keys, smart room service, smart marketing practices, and online reputation management technology are all highlighted in this article.
  • ...2 more comments...
  •  
    This article talks about how smart technology has lead hotels to adopt new trends that have helped reduce costs and improve services. Trends such as smart energy management systems and online reputation management has enhanced operational efficiency and customer experiences. Both customers and businesses have benefitted from IT technology as it improves communication, reservation and guest service systems.
  •  
    This article outlines 10 smart technologies used in the hotel industry to become a "green" hotel. They list and explain smart energy, predictive maintenance, smart guest experiences, big data, smart reserved parking, remote checkin/check out, mobile room keys, smart room service, smart marketing and online reputation.
  •  
    This article is about 10 ways that smart technology can help and reshape the hotel industry that would be beneficial in the long run.
  •  
    This article explains 10 ways of smart technology in the hospitality industry. 1- Smart Energy 2- Predictive Maintenance 3 - Smart Guest Experiences 4 - Big Data and Big Data Protection 5 - Smart Reserved Parking 6 - Remote Check-in/Check-out 7 - Mobile Room Keys 8 - Smart RoomService 9 - Smart Marketing Practices 10 - Online Reputation Management Technology We all know most of these, but Smart reserved parking caught my attention because I've only seen this once where hotels now have smart sensors and hotel apps that allow to reserve parking spots in advance and it reduces labor since there's not really a valet person assigned. It proves guests a smoother experience from the moment they pull in.
robfitzpatrick

Technology Used in Hospitality & Tourism | Small Business - Chron.com - 2 views

  • Because many tourism businesses are large and dispersed, they use computer systems to stay connected. Computer systems allow communication between branches and locations which makes it easier to streamline reservations and cross-company policies.
  • Many travelers take some form of mobile communication device with them on the road, whether it is a tablet computer or a mobile phone. To keep customers advised of changes many tourism and hospitality businesses use mobile communication; they send delay notices, offer deals and sponsor location-based advertising. Depending on the type of business the communication might happen through emails, text messaging or GPS
  • Booking engines to allow easy access by consumers and travel professionals; the systems enable individuals to make reservations and compare prices
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  • In the hospitality and tourism business, effective use of Internet technologies can improve revenue. Websites, blogs, online advertising, social media, online ordering and information repositories all help convince customers to choose a location or business.
  • Travel websites that allow travelers to find the best deals, self-guided tour audio apps and real-time updates on flight times and arrivals are now standard travel tools
  • Research
  • Booking:
  • Travel updates:
  • updated flight information via text or automated calls.
  • Loyalty points:
  • Boarding passes:
  • Airbnb connect travelers directly with homeowners
  • Peer-to-peer systems
  • interactive maps:
  • an app
  • provides expert commentary
  • travel agents use apps
  • who may need to reschedule a missed flight or book a new hotel.
  • Camera-based technology can recognize a customer's face as they enter your hotel,
    • robfitzpatrick
       
      This can also be a bit concerning in terms of privacy violation. It is interesting to see how this develops and if this will actually be implemented in a hospitality setting.
  • A Roomba in your room?
    • robfitzpatrick
       
      This is an interesting idea. While it doesn't eliminate a need for a house keeper it could help decrease the time it takes to clean a room, thereby allowing a house keeper to clean more rooms and you would need less house keepers.
  •  
    This article talks about the important role that the internet plays when it comes to communication within the tourism and travel industry. The internet is the main means by which many tourism business communicate. Travel agencies are able to communicate with hotel and book reservations and offer feedback to their clients. Travel agencies use computer technologies to stay connected to hotels, airlines and other tourism industries which makes it easy to streamline reservations. Mobile communications help to keep customers up to date when they are on the road. Tourism business are using mobile communication more to send text message especially for flight delay or flight change.
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  •  
    internet, reservations systems, computer systems and communication in hospitality industry.
  •  
    Technology is rapidly evolving and for many establishments the future will be a faceless front desk. Technology allow continuous communication and streamlines the guest experience from reservation to checkout. Computerized front desk technology enables the agents to perform check in duties ranging form room availability and reservation, to inventory, pricing and guest data capture. Front desk technology provides the agents with real time information to facilitate efficiency and minimize wait time.Benefits of using technology includes improve in customer service, efficient internal operations and control over financial data. Some hotels are now using smartphone room entry to check in their rooms.Today's traveler carries numerous electronic devices and reliable, wireless internet connectivity ranks at the top of the list for customers needs.
  •  
    This article discusses how technology such as the internet, Reservation systems, computer systems and mobile communication are being used in hospitality & tourism. Internet is the first system the article discusses and how important it is for a business. It is a tool many consumers use in order to make a decision so it is important to have the business website user friendly and attractive. The next technology is reservation systems and how it facilitates and reduces the cost of a business by reducing call volume. Here it talks about reservations on traveling sites like Expedia but I also thought about reservations for a dinner at a restaurant that is a technology that is being used as well. Computer systems are an important way of communicating between branches and locations. This is very important with how many businesses are being more global. Last technology this article talks about is Mobile communication and how they use it to send notices or even to advertise like when a user is on an app.
  •  
    The article highlights some of the major ways technology is used in the hospitality industry and how this technology has become standard. Researching on third party booking sites, booking, receiving travel updates, digital boarding passes, and loyalty apps are some of the most common technology uses we find in the industry. What is most interesting in the advent of new camera based technology to be used in facial recognition of repeat customers. I think this poises some serious concerns with privacy violations and it would be interesting to see how customers would react to firms using this technology.
mtedd003

UN report: Time to seize opportunity, tackle challenge of e-waste | UNEP - UN Environment Programme - 0 views

  • The world produces as much as 50 million tonnes of electronic and electrical waste (e-waste) a year, weighing more than all of the commercial airliners ever made. Only 20% of this is formally recycled.
  • worth over $62.5 billion
  • Global e-waste production is on track to reach 120 million tonnes per year by 2050 if current trends continue,
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  • $62.5 billion, more than the GDP of most countries.
  • Less than 20% of e-waste is formally recycled, with 80% either ending up in landfill or being informally recycled – much of it by hand in developing countries, exposing workers to hazardous and carcinogenic substances such as mercury, lead and cadmium.
  • improper management of e-waste is resulting in a significant loss of scarce and valuable raw materials, such as gold, platinum, cobalt and rare earth elements.
    • mtedd003
       
      The resources not consumed but still existing in landfills.
  • circular economy in which resources are not extracted, used and discarded, but valued and reused
  • Nigerian Government, the Global Environment Facility and UN Environment announced a $2-million investment to kick off the formal e-waste recycling industry in Nigeria.
  • 100,000 people work in the informal e-waste sector in Nigeria.
  • PACE is a public-private collaboration mechanism and project accelerator dedicated to bringing about the circular economy at speed and scale.
  • The UN E-waste coalition is a group of seven UN agencies who have come together to increase collaboration, build partnerships and more efficiently provide support to Member States to address the e-waste challenge.
  •  
    The Platform for Accelerating the Circular Economy (PACE) is a public-private group consisting of more than 50 heads from various internal and external organizations. The group intends to fight the route cause of e-waste by repairing the method for which technology is recycled. The plan of action is to establish a circular economy. Materials are consumed, trashed, and eventually sent to landfills or sent for workers in toxic unsafe conditions to extract the precious materials. The world produces 50 million tons of e-waste annually, accumulating a worth of almost $62 billion. 80% of e-waste is improperly recycled in dangerous polluted conditions, creating an environmental hazard and unethical work conditions. Valuable resources such as gold, are also lost due to this poor method of recycling.Nigeria is one of the many countries that has exploited thousands of workers in the recycling of e-waste. In an effort to reform this issue, the Nigerian government has invested $15 million to employ PACE's circular economy. The design of a circular economy allows for products to be either made for longer use or recycled in a sustainable way. The circular economy will allow for a more efficient and environmentally friendly method of harvesting these resources while providing sustainable job opportunities.
jessielee214

A Brief Look at the History of Hotel Technology | INTELITY - 0 views

  • Rapid developments within the field of hospitality technology have been getting a lot of attention within the past 10 years, but innovation has been taking place since the industry began.
  • General changes in society have led to new expectations that redefine what it takes to satisfy guests and remain competitive in earning loyalty.
  • Mobile technology has shaken up the travel and hospitality industries, unlike any other innovation in quite some time. Telephones took nearly 80 years to reach half of U.S. households. Smartphones took less than 10.
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  • Smartphone penetration and mobile use are higher among global travelers than in other groups.
  • Travelers are setting standards across the globe when it comes to leveraging the latest mobile services. Not only do travelers have the highest rates of smartphone adoption, but they’re also doing more with their devices like booking, payments, and check-ins,” said Clinton Anderson
  • “So their expectations for intelligent, personal experiences via mobile are high and continue to rise. Travelers are setting the bar for mobile services and will drive new innovations in the travel industry and beyond.”
  • 2009 – The first mobile hotel app for guest service and operational enhancements is introduced by Intelity.
  • 2007 – The release of the iPhone marks a change in views on mobile technology and apps.
  • 2003 – Hotel WiFi begins a steady increase, as more than 6,000 hotels make it available to guests.
  • 1994 – This year marks the debut of the first online hotel catalog (Travelweb.com).
  • 1994 – The first hotel chains launch websites on the Internet (Hyatt Hotels and Promus Hotel Corporation).
  • 1986 – Teledex Corp. introduces the first telephone specifically for hotel guestrooms.
  • 1958 – Sheraton introduces Reservatron, the first automated electronic reservation system in hospitality, and the first toll-free reservation phone number.
  • 1947 – Westin establishes the first hotel reservation system.
  • 1894 – The Netherland Hotel, NYC, introduces the first in-room telephones.
  •  
    This article is talking about the history of hotel technology. Also, it records the significant innovation of the invention in hospitality. And I recognize the technology changes our life a lot. We are always moving forward without any notice.
ryanrodgers2014

E-marketing in the hospitality industry - Digital Doughnut - 1 views

  • The online marketing is doubtless one of nowadays most powerful advertising methods. All companies, and notably in the Tourism and Hospitality industry, are fiercely competing to lead and overwhelm the online space in order to shift market shares from competition, increase their online traffic and make more profits. In addition, International hotel chains are considerably reducing their offline marketing budgets year on year for the benefit of the online ones.
  • Social Media websites such as Facebook, Twitter, YouTube,… possess the advantage that they can spread any information or update posted rapidly to a very wide audience. Furthermore, sharable videos (i.e. choosing an engaging storyline and telling it with compelling visuals) constitute an amazing tool that keeps users’ attention and subtly persuade them along the way words can’t.
  • Content optimization for Search Engine: While the website’s content should match the guests’ search criteria, many hoteliers fail in making their websites a dumping ground for content to end up with websites that generate very poor value to guests and very low business opportunities.
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  • However, as emails and/or e-newsletters might be unsolicited, senders should either offer recipients an opt-out option or get their prior consent (opt-in). In fact, experience shows that permission-based email marketing is one of the most cost-effective and efficient marketing tools available.  
  • This makes search engines one of the most effective tools in driving targeted traffic to a hotel’s or destination’s website. In the hospitality sector, hoteliers have two options with regard to SEM: Search Engine Optimization (SEO) or sponsored search:
  • Interface design:Adjustment of the web content for screen sizeso that users can comfortably access content in an intuitive way on a smaller screen and benefit from all functionalities on a mobile device (hotel search, access to reviews, bookings, payments, etc.).
  • A successful e-marketing strategy should comprise a set of specific e-actions that help hoteliers reach their planned objectives. These e-actions can be grouped into the following five main sections (A to E):
  • E-marketing is also known as Internet marketing, web marketing, online marketing or digital marketing. It is growing at a dramatic pace in the hospitality industry and is significantly impacting the business behaviors since it drives more revenue than traditional marketing.  
    • ryanrodgers2014
       
      The hospitality industry is constantly evolving. A recent report by Adobe Digital Insights showed that 61% of leisure arrangements are made online. These statistics go on to show that in order for your hotel business to thrive, you need to put emphasis on digital marketing.
  •  
    This article is meant to show the different types or e-marketing for the hospitality industry. It also goes on to explain how they can be used in the industry. I also enjoyed the most popular ways to use these tools. With technology moving at a fast pace, e-marketing is the next best way to market and to attract customers.
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  •  
    This article talks about how the E-marketing has grown drastically in the hospitality industry. It says how the E-marketing is having a huge impact in the business behavior because it is bringing way more revenue to the business. One of the e-action that help hoteliers reach their planned objectives is search engine marketing. Most pf the people that goes on the internet uses search engine to find information about hotels online. Mobile advertising is growing very fast since the connectivity speeds have improved and screen resolutions have advanced. Email advertising is also a great powerful e-marketing tool that companies use to put their business out there. This just help creates direct revenue for all type of guest. If a company want to succeed In e-marketing, they have to make sure that their online space is well managed and that everything is under control.
  •  
    E-marketing is also known as Internet marketing, web marketing, online marketing or digital marketing. It is growing at a dramatic pace in the hospitality industry and is significantly impacting the business behaviors since it drives more revenue than traditional marketing.
  •  
    E - Marketing will eventually take over any other type of marketing in the future. As we all know its a big trend and businesses need to keep up.
  •  
    This article explains the importance of emarketing. It is explained in detail the important factors and uses of emarketing. There are many forms emarketing can take, and having knowledge of each form is helpful for many in the hospitality industry and other industries that can benefit from emarketing.
  •  
    "A successful e-marketing strategy should comprise a set of specific e-actions that help hoteliers reach their planned objectives. These e-actions can be grouped into the following five main sections"
  •  
    This article not only recognizes the important role of e-marketing in the hospitality industry but also explains the different categories that allow hoteliers to reach their goals. Each of these categories has its own particular way to promote the firm and each of them is equally important to fully reach the potential of the e-marketing. We are witnessing a new marketing era and the hospitality business can benefit from it immensely.
  •  
    The article titled " E-Marketing in the hospitality industry" emphasizes that the Internet Marketing is growing in the Hotel industry and it it has contributed in generating more revenue than other traditional marketing strategies. There are several actions Hotel owners can take to achieve their marketing objectives, this includes Search Engine Marketing (SEM), Search Engine Optimization (SEO), Sponsored search, Social Media marketing, Mobile advertising, Email advertising, and Display advertising. According to the author this actions will allow companies to compete and gain market share, increasing their online traffic and ensuring that their online space is under control and properly managed. Moreover, I believe as it is mentioned in the article that the fact that most hotels had implemented Web 2.0 services had allowed them to transform their websites content becoming a social platform where customers share their photos and content. This together with Mobile and Social media marketing are powerful tools in Hotel marketing.
  •  
    Throughout this article Mohamed Derouiche, discussed how there are six main sections/ "e-actions" to a successful e-marketing strategy. 1. Search Engine Marketing (SEM): "SEO attempt to improve a website's organic (i.e. non-sponsored) search rankings in Search Engine Results Pages (SERPs) by increasing the content's relevance to search terms." 2. Sponsored search: "Sponsored search corresponds to search ads that allow a hotel /chain to be included in the sponsored results of a search for selected keywords." I am sure everyone has noticed a sponsored or an ad link once you search something on Google. 3. Social Media Marketing: "Social Media websites such as Facebook, Twitter, YouTube,… possess the advantage that they can spread any information or update posted rapidly to a very wide audience. " 4. Mobile Advertising with this you can- "Study of people's behavior: This aims at the examination of "when", "where" and "why" people use Smartphones and tablets to better understand their booking trend, needs and expectations." 5. Email Advertising: "Email advertising, also known as email marketing, is considered as a powerful e-marketing tool for hoteliers since it creates direct revenue opportunities for past, present and future guests." I'd consider this one of the most effective ways to advertise because everyone has an email that they check often and with an email online a text message you can include a lot more information and pictures on popular destinations. 6. Display advertising: "Display advertising conveys its advertising message visually using text, logos, animations, videos, photographs or other graphics." This is another popular method in my opinion because people like to see things not just read about it. Nothing makes you want to go on a trip more than seeing a picture of a beautiful beach while you are in the cold weather or rainy season.
  •  
    This article describes the various ways in which the hospitality industry uses e-marketing. This article begins by offering other terms used to refer to e-marketing. The hospitality industry is significantly adopting the use of e-marketing, which is influencing business behavior and earning more revenue than the traditional marketing. The article states that a successful e-marketing strategy should comprise a set of specific electronic actions that have the potential to help the industry reach its planned objectives. The article describes these actions into five sections that include search engine marketing (SEM), social media marketing, mobile marketing, email marketing, and display advertising. Search engine marketing is being used in the industry because a large number of internet users use search engines to find information about tourist destinations making search engines as an effective tool for driving traffic to a hotel's website. Social media marketing involves the use of social media websites helps in spreading information to a large audience and interacting with them online. Mobile advertising is also part of e-marketing, and has been significantly adopted by the industry as the use of mobile devices is high in the industry and most people use them to access online content. The industry highly uses email marketing as it helps in creating direct revenue opportunities for the past, present, and potential clients. Display marketing is used in the industry to send adverting message to target clients using text, videos, animations, and logos.
  •  
    E-marketing is a tool used by nearly all businesses nowadays. It is through this form of marketing that we are able to spread our word across the globe. When E-marketing, it is important to invest in search engines so that your products, in our case our restaurants and resorts, appear first. Our marketing can appear in the form of ads and pop ups, but also in emails. A big one is using social media platforms such as twitter, youtube and instagram.
  •  
    Interestingly this article is back from 2014 and back then there was a different perspective on the capabilities of e-marketing as it was rather new to the world of hospitality. Comparing this article to the present just shows how much the experience has brought us and how much e-marketing truly benefits and expands our industry. Through e-marketing we can reach customers we never thought or even imagined of reaching out to.
kmill139

Smart Hotel Room; What Are the Benefits for Hotel Owners and Guests - 1 views

  • 5 Benefits of Smart Hotel Rooms
  • 1. Greater Personalisation
  • 2. Improved Sustainability
  • ...15 more annotations...
  • 5. Faster and More Reliable Repairs
  • 3. Enhanced Customer Experience
  • 4. Remote Room Controls
  • A smart hotel room is a room that makes use of ‘smart’ electronic devices, powered by the Internet of Things (IoT).
  • another.
    • kmill139
       
      This is such a relevant topic in our society today. Having the ability to wireless and effectively transfer data between devices means an easier and stress-free experience.
  • Perhaps the single most important reason is because it can improve the actual experience of staying in a hotel, by enhancing the convenience aspect.
    • kmill139
       
      I personally have had a better experience at a hotel when there is technology present, so I can see how this is a thing.
  • This internet connectivity and communication capability allows devices to find information from the internet, and to interact with other devices in the nearby vicinity.
  • With that being said, smart hotel solutions has grown in popularity for other reasons, such as its ability to reduce some of the costs associated with running a hotel.
  • One of the main benefits of a smart hotel room is the ability to offer guests a greater level of personalisation.
    • kmill139
       
      This is a big thing. Guest like to have that "home-away-from-home" experience. Things like changing the temperature of the room, light setting, and even the water temperature can make the guest enjoy their experience more.
  • For hotel management, one of the biggest advantages of creating a smart hotel is the reduced costs that are often associated with the concept. This is primarily due to improvements to sustainability and energy efficiency within the hotel rooms, with certain devices only being used when they are actually needed.
  • Perhaps the most immediately obvious benefit of a smart hotel room is the improvement it can deliver in terms of the customer experience. A smart speaker, such as that provided through the Alexa for Hospitality service, assists with this by making it possible for TVs, lights, heating and other devices to be controlled through voice commands.
  • Another benefit of smart hotel rooms and the Internet of Things is the ability for hotel staff to access a variety of room controls from a remote location. This is especially useful when it comes to getting a hotel room ready for a new guest, improving the level of comfort they are greeted with upon checking in.
  • e advantage that is sometimes overlooked when it comes to smart rooms is the improved ability to anticipate technical issues with devices and make repairs swiftly. This allows hotels to intervene at the most timely possible moment, avoiding situations where the need for repairs hinders the customer experience.
  • While a growing number of owners are willing to embrace the idea of smart hotel rooms, many are unsure of how to go about actually implementing smart hotel systems. To help out, in the article “7 Ways to Transform a Hotel Room Into a Smart Room” you will find seven ways to transform a hotel room into a smart room.
  • Video: Example of a smart hotel room
    • kmill139
       
      Great video to see everything in a smart room.
  •  
    This article first introduced us to the definition of smart hotel rooms, and then explained the importance of smart room technology. From a customer perspective, smart hotel rooms can provide guests with a higher level of personalized service and enhance the customer experience. From an environmental point of view, smart hotel rooms are conducive to sustainable development. The consumption of lighting or heating in the room can be adjusted according to actual needs, which means that energy waste can be reduced. From the perspective of hotel management, smart hotel technology enables the front desk to remotely manage the room, improves management efficiency, and monitors the operation of equipment in the room through the Internet to achieve faster repairs.
  •  
    This article is great for anyone who would like to understand more about technology involved in the hospitality industry. Recommend this to anyone who is writing about technology.
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