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hui wang

The Disadvantages of a Point of Sale System | eHow.com - 0 views

  • It is a computerized system that links the cashier and customer to an entire network of information, handling transactions between the customer and store and maintaining updates on pricing and promotions. Although a point of sale system has many advantages
  • Cost of Web Access
  • Updates
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  • Security Risks
  •  
    This article is about the disadvantages of the point of sales system, which is including the cost of web access, system updates, and the security risks. Firstly, the POS that allows the user to connect a single register to a larger network of information that would otherwise be unavailable or inconvenient to access, thus, some companies decide to go with a web-based system rather than a software-based system, which direct bring additional cost. What is more, if the companies decided to undertake the software-based point of sale system, they need to continue updating the system with new versions from the manufacturer or software company, which means addition cost/fee. Moreover, customers who use the debit cards with POS system, that will face the security risks problem, If the companies use the web-based system, the customer will under the security and privacy risks that come with doing business on the Internet.
Sarah Black

Mobile Technologies and the Hospitality Industry: Creating a Mobile Strategy, by Michael Kasavana - 0 views

  •  
    Author Michael Kasavana's article discusses the advancement and prevalence of mobile technology applications with regard to the hospitality industry.  According to him, "the common goals of mobile technology implementation are acceleration of guest traffic, heightened interactivity, promotion and sales of goods and services, and gathering of feedback relative to the guest's experience". Mobile and proximity marketing techniques are gaining in popularity and in some cases (Buffalo Wild Wings) are a large factor in the company's success. Their mobile marketing campaign was deemed a huge success due to large numbers of repeat customers, improved attendance at special events, and higher sales revenue. Mobile marketing has proven extremely influential in attracting new customers and creating brand loyalty. This marketing method can really make the difference in one company having a competitive advantage over another. Kasavana also advises restaurant and hotel owners to follow some best management practices guidelines. These include: "creation of a mobile-optimized website with simple navigation tools; apply user-friendly, intuitive, and logical lead-through processes; sponsor video (YouTube), social (Facebook), and mobile (LBS) content; employ opt-in marketing campaigns that encourage customer engagement; provide instant rewards, discounts, and incentives to qualified clientele". Mobile technology applications are definitely the wave of the future in the hospitality industry and "getting in on the ground floor" is an excellent opportunity for business growth.
Lu Zhang

Study: Online marketing helps restaurants personalize offers | QSRweb.com - 0 views

  • Finding the right marketing mix is crucial to success in the restaurant industry
  •  
    This article reveal many statistics of restaurant online marketing. The study analyzed the perception of customers, restaurants employees, and restaurants operators, and drive four main findings. The first one is online marketing is crucial in building loyalty and also attract new customers. The second one is that among all the customized marketing messages is a very effective strategy. The third core finding is most of restaurants operators realize the importance of online marketing, and willing to utilize it. Finally, the study found consumers are very sensitive to social media and internet advertising. Online marketing completed changed restaurants business.
Nivia Butler

- Microsoft's Cloud Computing Strategy and Roadmap Evident at Convergence 2013 - 0 views

  • Microsoft's Cloud Computing Strategy and Roadmap Evident at Convergence 2013
  • Microsoft’s Convergence 2013 marks a subtle, yet
  • very significant shift in how this technology leader is marketing itself to partners and the outside world.  They are humanizing their marketing, messaging and products.
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  • For Microsoft to succeed with Windows Dynamics and Azure, they are going to need each partner and reseller to believe in the vision of a cloud-first strategy, then translate their unique expertise into sales. 
  • Kirill Tatarinov’s keynote underscored how committed Microsoft is to becoming a cloud, devices and services company. 
  • While Kirill did not specifically say that, it is clear from an architectural standpoint Windows Azure will be the foundational element of their devices and services strategy. 
  •  
    The article discusses Microsoft's cloud-first computing strategy and roadmap. The concepts were presented during the keynote address of Kirill Tatrinov at the Microsoft's Converge 2013 event. Microsoft is using a humanized approach in their marketing and messaging as they embrace a cloud computing, devices, and services strategy. The company is offering Windows Dynamics and Azure as part of their cloud-first strategy. Microsoft Azure is the foundational element of the company's devices and services strategy. Microsoft is committed to becoming a leader in the field. They will need their partners and resellers to believe in the strategy in order to be successful. During the Converge 2013 event, Microsoft presented four customer success stories from the Microsoft Customer Excellence Award. The four companies highlighted were Chobani, Shock Doctor, Revlon, and Weight Watchers. They each outlined how Microsoft Dynamics allowed them to better connect with customers and run more efficient businesses. Microsoft's cloud-first strategy has infused a sense of hope and anticipation in many partners and resellers and this could serve to transform the company's vision into a profitable reality.
Danelkis Serra

Agents fear new GDS flight standard will lead to customer poaching - 0 views

  • fearful that a new industry standard
  • will expose commercially sensitive information
  • New Distribution Capability Standards
  • ...22 more annotations...
  • at least one pilot scheme for the NDC would be up and running later this year
  • NDC is a common standard to enable airlines to provide more detailed information about their flights and ancillary products on global distributions systems and to allow customers to search for flights using a range of criteria, not just price
  • enable third parties to compare fares from all carriers
  • airlines to sell all their ancillary products
  • rovide more information about their customers
  • "pro-competition and pro-consumer"
  • customers
  • more choice
  • lower fares
  • airlines to tailor offers to passengers
  • NDC is not a system but a standard, which will allow airlines to sell via GDS in the same way that they sell on their websites.
  • concerned
  • agents
  • uncomfortable with the idea of a centrally controlled system with information available to all users
  • rival
  • to compete
  • American Society of Travel Agents was opposed to NDC due to a lack of information
  • "Data is the new oil." she said. "You are rich with the data you have.
  • "Agents should not give data away for nothing."
  • representatives from Sabre, Travelport and Amadeus who attended the conference all said they had reservations
  • about NDC and none of them believed it was necessary to develop a common standard.
  • 'understanding the distribution model of the future', it had left him confused."I've got more questions than answers
  •  
    I must admit, I stand along with Alasdair Chalmers MD of DP&L Travel; I am left confused and have more questions than answers. I do not understand the goal and/or reason of the NDS standard.  The article states that it is not a system, but a standard for airlines to provide more detailed information about flights and products on the GDSs.  Benefitting customers with more search options, choices and lower fares.   It raises the controversy of agents being concerned with data availability and feeling uncomfortable with a centrally controlled information....  I think I am missing a big piece because I do not exactly understand what the concern is. I'll need to think about this and reassess....   please share your comments and clarity!   
Mingxue Jia

Infor Gives Hospitality Companies Edge In Measure Social Sentiment :: Hotel News Resource - 0 views

  • Infor, a leading provider of business application software serving more than 70,000 customers, today announced the availability of social sentiment measurement capabilities within the Infor Hospitality Management System dashboard.
  • Built through a new strategic collaboration with TrustYou, a market leader in online reputation management for the hospitality industry, hoteliers now have the tools to integrate TrustYou's data into Infor's existing Hospitality suite
  • providing real-time access to social sentiment that will aid staff in improving guest satisfaction to encourage more bookings.
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  • and streamline them into a straightforward, digestible summary for properties to address as they see fit.
  • Through this added data, strengths and weaknesses can be identified in real-time so that hoteliers have the ability to rectify guest concerns more rapidly.
  • Specifically, these three new widgets -- Seal (TrustScore), Source and Review
  • via a series of dashboard-embedded widgets
  • The Seal Widget displays a hotel's overall TrustScore
  • The Sources Widget gives staff an overview of numerous review websites where the hotel is represented so properties can better manage their online reputation
  • the Review Widget displays current reviews of a hotel.
  • will enable hoteliers to listen, understand and respond to guests, and proactively fix any complaints or criticisms," said Ben Jost, CEO and co-founder of TrustYou.
  • which we believe will ultimately improve customer satisfaction, increase sales, drive marketing efforts and enhance customer service."
  •  
    This article describes a new tool to measure and aid in guest satisfaction. Through a strategic partnership, Infor (a business application software company) enlists TrustYou (a market leader in online reputation management) to help create a system used to provide real-time access to positive and negative feedback from guest. There are three widgets designed to search through data and streamline them into summaries that hotels can use to enhance their customers experience. All information reported is current information, that way hotels can quickly respond to their guests. This technology is key in creating the best guest experience possible and it allows hotels to do so within a matter of minutes. The real time access feature would allow hotels an opportunity to turn a would be negative experience into a positive one. Hotels rely on "word of mouth" Marketing, especially with social networks, blogs and message boards becoming such a huge part of the daily exchange of information. We must admit, a lot of us value the opinions of our Twitter followers. It is vital for hotels to keep up with these different areas of communication so they can strategically position themselves in an ever growing and competitive market. They can address concerns immediately while at the same creating opportunities to build their brand. Hotels must utilize this advanced approach if they want to survive in this industry.
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    This article describes the infor company(a leading provider of business application software) and trust you(a market leader in online reputation management) built online reputation management software for hospitality industry. Hoteliers could access to the social senciment on a real time. From the customer's perspective, there are many factors related to choose a hotel form more than hundreds choices. Not only the hotel's facilities and services, but also the reputation on the internet will influnce customer's slection. Nowadays, with the rapid development of social networks, the senciment plays a great role in people's life. For example, in China, there is a web-site, named as "Quna". On that web-site, people share the travel information, rate the restaurants and hotes. The new travelers could get some ideas about the hotel choosing. Therefore, the hotel manager must pay attention to the public reputation management in time. Now, the hoteliers could access to the social senciment in real-time via a series of dashboard, embedded widgets. What's more, by this tool, the hotel employees could correction error, redeem hotel's reputation, improve customer satisfaction, and improve hotel's occupancy rate.
Sarah Black

IT in 3: Domino's Pizza CIO discusses IT strategy | Latest Headlines content from Nation's Restaurant News - 0 views

  •  
    Domino's information technology as a huge competitive advantage for franchise owners is discussed in this article. Kevin Vasconi is the proud chief information officer of their e-commerce platform. "Our iPhone, Android, and KindleFire apps are all number one or two in their respective categories", according to Vasconi. The e-commerce platform provides "capacity on demand" to accomodate the increasing amount of customers using mobile/online ordering. An example is the e-commerce platform taking orders on a night when the store is ultra-busy. Vasconi also touches upon new upcoming technology projects such as digital wallets and payments, and responsive web design. He feels that these technologies "have a lot of promise to deliver tangible value for the customer". Overall, user-friendly interfaces are present no matter which way a customer tries to order, and this ultimately helps to ensure good e-commerce.
lorena garcia

Going Green Saves the Green in the Hospitality Industry and Guests Like It - 2 views

  • most consumers are inclined to stay at hotels that take steps to be environmentally sustainable.
  • most consumers are inclined to stay at hotels that take steps to be environmentally sustainable.
  • Water conservation is another area where simple changes can make big differences
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  • “The two the customers are most willing to do are water conservation and energy conservation. They are willing to turn off the light.”
  • He cited three categories that matter most to consumers: water, energy and waste reduction
  • “In a mega-hotel that has 1,000 rooms, imagine if just 10 percent of the guests said ‘No, I’ll reuse my towel.’ That’s 100 rooms. The hotels are saving not only the water and energy but also the waste,” Ogbeide said.
  • “A good example right now is we have smoking rooms and non-smoking rooms in some hotels. As time goes on, hotels may have ‘green’ rooms and ‘non-green’ rooms,” he said.
  • Reading between the lines, most of the consumers, you can tell, are environmentally cautious. It’s intrinsic motivation,” Ogbeide said. “They want the future generations of children to have a good environment to live in.”
  •  
    Hotels going green is being appreaciated by the guests
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    This article is a research study from Godwin- Charles Ogbeide about customer's perception when staying at a going green hotel. He mentions that there are three categories that guests are more likely to look for green hotel and those are: water, energy and waste reduction. He found on the study that guests are more energy and water saving, and he mentions that customers are working more on turning lights off when is not in use. He also makes reference to hotels that currently have "smoking" and "non-smoking" rooms; in the future they could have "green" and "non-green" rooms. The new trend of going green not only save money to the hotel , but also helps increasing their profit margin.
  •  
    This article shows that one of the trends of hotel development is green hotel. Customers pay more and more attention to the green part of a hotel. At the same time, if hotels do a very good job on green part, they will earn more from Customers.
  •  
    This article was about how going green saves money in the hospitality industry and how the guests like the hotels that are changing. University of Arkansas researcher, Godwin-Charles Ogbeide, found that most consumers are more likely to stay at hotels that take steps in becoming more environmentally friendly. The three things consumers said matter most were: water, energy, and waste reduction. These three things are also the biggest concerns for hotel operations. Air conditioners are used in most hotels and they use a large amount of water and energy. By leaving the units off until the guest arrives instead of leaving it on all day will save money, water, and energy. Another thing these hotels are doing for guests that stay more than one night is giving them the option to re-use their towels or not having the bed linens changed daily. This can save a large amount of water. These hotels place small signs in the room explaining that the hotel is "green" and what to do if they don't want their towel or linens changed. Going "green" can be expensive if you have a large hotel that needs new windows and door seals. But for smaller hotels the simply changes will save money. By turning off the lights and air conditioner when no one is in the room will save money. By following these changes and charging the same amount per room as non-green hotels, it will also help increase the company's profit margin. It also helps the future generations have a good environment to live in.
  •  
    Going green is a big step for a hotel to take. It takes a lot of planning and can be expensive to make the transition, however the benefits of going green on the back end are worth the initial expense. The facilities class the Ms. Scanlon teaches is a very good class for familiarizing yourself with the going green initiative and how to make it happen.
  •  
    go green is important not only for the industry but also for the whole earth, because pollution is one of the biggest issue for every countries' government. in this article, it also talk about the major concerns in hotel industry, AC system and water conservation. go green not only save hotels' money, but also increase profit margin. Go green is a important step for hotel to go, and it have to go green for the future step for hotels.
  •  
    I realy like this article because it talks about hotels that are trying to go green and customers like it and contribute to this cause. The hotels are trying to reduce the use of water, energy and waste, and they give the option to the customer to do it or not. For example to "reuse your towel" or turn off the A/C when you are not in the room. This helps the hotels to save money and increased their profit margin. Some hotels beleive this is costly for them, but in the long-run it will help. People are more conscious now and like that hotels are more environmentally responsible.
Hanlu Hu

7 reasons to switch to a point-of-sale system - 0 views

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    This article summarized seven reasons to switch to a point of sale system.1. Your "sudden shrink" no longer goes undetected. Almost every modern POS has a receiving and inventory module that, when used properly, can help pinpoint the cause of the shrink. 2. Markdown management is much easier. The trends in POS are not just inventory accuracy but the use of pricing models to allow for markdown management. 3. Promotions can be tracked more successfully. 4. You can maintain control in absentia. Many operations suffer in employee efficiency and customer service when the boss is away. Automating a host of functions via a POS can help boost those areas, no matter where the head honcho happens to be. 5.Your prices are consistent from one location to the next. a POS system automates overall inventory control, helping to keep stocks in proper balance depending on demand and other factors, which can vary from one location to the next. 6. You get many tools in a single package. Most POS systems have add-on modules like payroll time clocks and customer preference databases. That removes the need for small businesses to invest in separate systems for those purposes. 7. You can make better use of your personnel. A good POS allows you to allocate your human resources to the customer service area of the business. That means they no longer have to be counting, calculating, ordering, and checking cash-register accuracy.
Joshua Frost

Future POS Releases Innovative Mobile Apps For Restaurants - 0 views

  • Future POS Releases Innovative Mobile Apps For Restaurants
  • Future POS Mobile Ordering and Future POS Remote Control
  • With Future POS Mobile Ordering, restaurateurs can enhance the end-user experience by offering their customers the convenience of placing orders directly from their smartphone.
  • ...1 more annotation...
  • To provide an added level of flexibility, the app delivers on-the-go access to store level data, and it features five scrollable screens of configurable reports and charts. Future POS Remote Control also allows operators to easily link one phone to multiple stores, update menu prices and send messages directly to the staff or POS system.
  •  
    This article is about a latest point-of-sale technology released by Future POS that occupy a prominent place in Point of Sale software crowd designed for the hospitality industry. The release of two mobile apps for restaurant, Future POS Mobile Ordering and Future POS Remote Control, alters the way restaurant owners and customers interact with the point-of-sale system. With Future POS Mobile Ordering, restaurants now enable their customers to order directly from their Smartphone. Moreover, Future POS Remote Control allows restaurant owners/managers to run their restaurants more efficiently and flexibly by delivering on the go access to store level data and connecting with multiple stores through one phone. One of abilities the restaurants are having is updating menu prices and sending massage to the staff or POS system with that phone. I think although not everybody is willing to use these technologies, there is obvious reason this trend are gaining popularity. These kinds of technologies provide convenience for both the majority of customers and restaurant owners.
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    I think I posted this article before but...ehh.. It talks about how restaurants will soon be using mobile applications as points of sales for customers. The reasoning behind the development of this company is to provide convenience to the clients and deliver services faster.
Chang Ren

IHG launches online guest reviews and ratings for its hotel bands worldwide - Hospitality News - etravelblackboardasia.com - 0 views

  •  
    IHG launched Guest Reviews and Ratings for each of its seven existing hotel brand websites in Chinese, English, German and Spanish. For customers, this service gives online customers the convenience of reading authentic customer feedback while bookend their stays. For hotels, this service can verify the guests who really stayed in IHG's hotels and gave an unbiased review for recent stay.  IHG is always at the forefront of online booking in this industry. it was the first hotel to introduce online booking system in 1995. In 2002 IHG pioneered Best Price Guaranteed. 
Yanqiu Li

New Trends in Retail Point-of-Sale Systems - 0 views

  • new point-of-sale (POS) systems
  • are helping businesses to cut costs in everything from advertising to labor.
  • sumers are being directly marketed to using ever-evolving algorithms, which are boosting impulse buys. One employee can easily manage a dozen new, retail POS systems. These and other new trends in POS technology can modernize any business.
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  • New developments are taking retail POS systems to a whole new
  • level, however, helping to reduce labor costs and increase impulse purchases, both in stores and on-line.
  • Self-Service Equals Labor Savings
  • Quasi-Personalized Advertising
  • Integrating Brick-and-Mortar and Online Stores
  •  
    The article gives a brief introduction of new developments f POS system in retail industry and how retail gain new benefits from that improvement. From the news, we can see new POS system has been improved for retails by reducing labor costs and increase impulse purchases both in store and on-line. For instance, new self-servce POS system in supermarket enables cusotmers to handle self check out reducing time of waiting for cashiers to check. What' more important this new way of checking out make supermarket hire fewer employees to deal with customers' checks. Another example is new electronic ads of recepits which promote sales of other products while customers most of time will pay attention to recepits information inseading of watching traditional ads for longer time.. As more and more websites install new pos systems, customers presents more perference of this new way of shopping online. I believe that when more and more technology come out and be applied into our life, they will definitely effects the way of life we living as they can provides us with more conveneients to our life.
Qike Chu

Advantages of Using an iPad POS System for Your Small Business - 1 views

  • Coolness is one reason to use an iPad as a point of sale (POS) system.
  • using an iPad as a POS system provides a lot more than social cachet to small businesses.
  • Cost savings; A tool for better customer service; The ability to streamline the sales process by providing catalogue and inventory data to customers as well as payment services; It's a good defensive sales strategy; The ease of employee training; The environmentally friendly aspect of e-receipts.
  •  
    After Lloyd Swords used Ipad POS for cash register for his coffee shop, lots of owners of small business started to think about using Ipad for their own business. Besides the coolness features of Ipad, or even Ipod Touch, there are still six advantages of using an Ipad POS. As I highlighted in this article, restaurant can save costs for more than $10,000 by Ipad POS. What's more, Ipad POS makes sales process streamlining, which means customers don't have to stand up and walk to a cash register and it makes them more comfortable because the payment process just happens under their eyes. Last but not the least, since the global warming and carbon dioxide emission, it will be meaningful to use Ipad POS because it makes the sales paperless and environmentally friendly. I have experiences of using this Ipad POS because I am right now working in a japanese restaurant which is using this system from placing order to checking out. And I think it will help sales because customers love this system. Every time I help them check out, they just give me their credit card and I just stand in front of their eyes and process the payment and email the receipt to them, which always makes them feel fantastic. Therefore, I think Ipad POS can be a trend in the future hospitality industry.
Qianlin Wang

The Impact of IT Investments on Profits - 1 views

  • Investment in IT had a greater impact on a company’s profits than comparable spending on either advertising or R&D.
  • New research finds that investments companies make in information technology increase profitability more than investments in advertising or R&D do.
  • CEOs often struggle with some critical choices as they allocate their companies’ discretionary dollars among various categories of investments.
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  • Information technology can be used to increase efficiency and reduce costs, or it can be used to support sales growth through, say, customer satisfaction and customer retention strategies.
  • All other things being equal, executives should accord higher priority to IT projects that have the potential for revenue growth over those that focus mainly on cost savings.
  •  
    This article talks about how IT investments related to the profits.The IT investments has a significant positive impact on profitability. Investment in IT had a greater impact on a company's profits than comparable spending on either advertising or R&D.  IT investments offer more room for creativity and innovation. IT investments were more effective in improving profitability by increasing revenue than by decreasing operating expenses.
  •  
    In recent years the combination of new types of IT investments and increasingly constrained sources of revenue have conspired to place information technology investments under a scrutiny they have historically avoided. New research finds that investments companies make in information technology increase profitability more than investments in advertising or R&D do. CEOS often struggle with some critical choices as they allocate their companies' discretionary dollars among various categories of investments. Investment in IT had a greater impact on a company's profits than comparable spending on either advertising or R&D. Information technology can be used to increase efficiency and reduce costs, or it can be used to support sales growth through, say, customer satisfaction and customer retention strategies. Industries become more competitive, the effect of IT on profitability increases.
yuliannab

What's Hot in POS Hardware: 2016 Innovations & 2017 Insights | News | Hospitality Magazine (HT) - 1 views

  • Top POS Predictions for 2017 “Windows will no longer be the number one operating system in the market, as multiple operating systems are being offered to allow greater flexibility to consumers. Data collection will be a bigger selling point for consumers, not only to track sales and inventory, but also to manage shifts and training, as well as deploy customer loyalty programs.” — Bematech “We will see increasing configuration flexibility to adapt to more fluid layouts in a hyper-channel oriented world, smaller counter footprints, more intensive future-proofing and increased value.” — Fujitsu America, Inc. “Major restaurant chains will continue to adopt online ordering and line-busting technology and POS hardware will do a better job of connecting wirelessly to each other (Internet of Things) and to mobile (smartphone and tablet) devices. It will also integrate with sensors, cameras and video monitors to provide smart advertising to customers based on environment and purchasing trends.” — Epson “A lot of the new requests for hardware are around supporting initiatives for increasing customer engagement. These come in the form of minimizing the barrier for traditional POS, installing kiosks of varying sizes and form factors, mobility solutions, and customer-facing screens on the POS for supporting both touch and non-touch versions.” — Par Technology Corp. “In the end, hardware is simply the platform for software and consumer omnichannel demands. The rise in mobile payments and the EMV mandate will prod hospitality to upgrade legacy POS systems because of the need for security compliance and to accept more payment options. Tablets, smartphones, software- (SaaS) or POS-as-a-service models, and cloud-based POS will continue to drive the need for POS hardware to adapt to new IT and consumer interaction.” — Posiflex “POS hardware will expand connectivity in keeping with the IOT revolution, so operators will be able to provide a more personalized experience to customers at checkout.” — Toshiba “There will be increased investments in WiFi, location-based services (LBS), mobile computers and data capture solutions as more consumers use their smartphones to engage in mobile ordering and loyalty programs for personalized offers. In addition, businesses will have an increased need for visibility in automating food safety processes.” — Zebra
    • yuliannab
       
      It is interesting to see the predictions of the POS systems for 2017. Windows is a major contender in both hardware and software and I wonder if this prediction is true. Online ordering will most definitely be on the raise. Consumers will be using similar technology as UberEats, and at restaurants, people would be able to order and pay at their desk - there are already chains out there doing this.
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    Online ordering is a very popular thing here what I live. We have a local business here that comes to my hotel several times a day for guests that don't want to go out and eat. All they have to do is place their order from the full menu through the app and the food is brought to them for a $5 upcharge. The casinos have seen so much traffic from it that they have put a stand for the delivery service to drop off and pick up food near the taxi stops.
  •  
    It is becoming very popular to order take out form restaurants through a variety of apps or websites. Some of these include, deliverydudes, postmates, deliverywow, ubereats, and eat24. I know that postmates not only delivers food but they will also pick up groceries, supplies, or alochol and deliver it to you. I also believe that amazon prime will soon be adding this to their services and will be delivering food in the near future. It is very convenient for those customers that don't mind paying tip and a delivery fee for the food to be delivered.
Mariana Sales de Jesus

8 reasons why proximity marketing will matter for retailers in 2011 | RetailCustomerExperience.com - 2 views

  • Proximity marketing exploits activities that consumers are already involved with — and enjoy — to offer retailers a new path to reach their audiences, affording a higher level of interactivity that didn’t exist before. Proximity marketing expands the scope of interactive marketing in public places — malls, food courts, cinemas, airports, etc. — to offer a more spontaneous and direct interaction. Think of it as taking location-based marketing to an even greater level of "local," and being contextually relevant in absolute terms. Proximity marketing allows retailers to leverage their strengths and create an even more memorable interaction for consumers and, by extension, motivate return visits and increase ROI.
  •  
    This article talks about the basics of proximity marketing, how every marketing campaign done with this can be review in real time. What is most interesting about this technology is that it can even inform you of those customers who accepted your message so you can save that info and use it in the future. This for me seems very invasive to the customers, laws need to be put in place to better monitor proximity marketing. For the retailer this is a easy way to reach the customers that are in the neighborhood and might become regulars at the business. 
  •  
    The article highlighted is related to proximity marketing. The author stated that 2010 was the "year of the mobile", where people are accessing the internet more from their phones instead of a computer. The articles stated that it was believed that 2011 would be the year for proximity marketing; however, it didn't quite happen that way. The technology will eventually come but so far is not that popular yet. It is believe that this technology will be very effective to people that suffer with ADD and not attracted to static signage. The mobile marketing will be a great solution to interact with people with this type of condition. Another reason is that an ad from a store from the vicinity and only depends on foot traffic will be more prone to generate customers. The blue-tooth technology will be very favorable because the consumers that has it on is in some way accepting to be able to connect and doesn't incur any costs through the mobile carriers. Another advantage is that retailers would be able to record every number that the ad has been sent to and which ones were accepted or declines. That is another way to get to know your consumer. The difference between proximity marketing and traditional marketing is that it is done in real time; it is inexpensive to retailers by the elimination of delivery carriers and very fast. This is a very smart way doing marketing, but with every technology, there are downfalls. We need to avoid the marketing proximity to become an overload of overwhelming information coming through our cell phones as we walk down the street. Hopefully this technology will make retailers a little greener too.
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    I agree how this would save the company money and avoid them having to pay for the costs of running ads in the paper, printing of coupons, flyers, radio advertising, etc However, this could be perceived as a risk because you run the risk of allienating your customers, some of who may not be technological fans. Others would just hate to be bombarded with incoming texts. Bluetooth can be very hit or miss, if your on the phone with someone else at the time does the ad break up your conversation and make you loose the call? Sometimes when you use blue tooth you can't even hear the other person when driving. I personally can't stand it and just won't use it. I may not even use my cell phone if this trend is going to continue. i dont think i would like it very much
Gyujin Chae

Hard Rock Las Vegas taps Vast eMarketing Potential with eSignature Solution | Hospitality Magazine (HT) - 2 views

  • Policy Patrol Disclaimers is very easy to operate and we have to do very little to maintain it,”
  • consistently brand their e-mails and customize them with information from the marketing department quickly and easily
  • We chose Policy Patrol, due to its close integration with Exchange Server and Active Directory. This allows us to configure one template that is automatically personalized with the sender’s contact information
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  • consistently brand their e-mails and customize them with information from the marketing department quickly and easily.
  • “We chose Policy Patrol, due to its close integration with Exchange Server and Active Directory. This allows us to configure one template that is automatically personalized with the sender’s contact information,
  • “Policy Patrol immediately applies updates to Active Directory contact information in the users’ e-mail signatures, which makes it very easy to maintain
  • We chose Policy Patrol, due to its close integration with Exchange Server and Active Directory. This allows us to configure one template that is automatically personalized with the sender’s contact information
  • “We chose Policy Patrol, due to its close integration with Exchange Server and Active Directory. This allows us to configure one template that is automatically personalized with the sender’s contact information,”
  • makes it very easy
  • very
  • In today's e-mail era, the Hard Rock Hotel & Casino in Las Vegas had two goals in mind; first to standardize the signature on all outgoing e-mail, to give them a more corporate and consistent feel
  •  
    The IT staff in the Hard Rock Hotel and Casino prefer to use the Policy Patrol Disclaimers from Red Earth Software in order to solve too goals: to standardize the signature on all outgoing e-mail with a more corporate and consistent feel, and the em-mail signatures had to be flexible enough to accommodate marketing promotions. E-mail is an important tool for team member to communicate with other parts as an entertainment marketing tools to streamline their brand and publicize the events. The reasons for choosing the Policy Patrol are, its close integration with exchange server and active directory. It can immediately applies updates to active directory contact information in the users' e-mail signature to make easy to maintain. Also, the Policy Patrol Disclaimers is very easy to operate and need little to maintain. It is consistent, reliable, and easy to use.
  •  
    The article is talking about that the Hard Rock Hotel and Casino communicates with vendors, partners, legal teams, and hotel and casino patrons via e-mail. Hard Rock had two goals for the e-mail signature to improve their e-marketing. One is to standardize the signature and the second is to be flexible enough to accommodate marketing promotions. The Hard Rock Hotel and Casino chose the Policy Patrol Disclaimers to help them achieve goals. The Policy Patrol has a close integration with Exchange Server and Active Directory. It allows the hotel to configure one template that is automatically personalized with the sender's contact information. The Policy Patrol also allows to easily updating e-mail marketing information for all e-mail signatures by configuring e-mail signatures from one central template.
  •  
    This article mentions a marketing tool through e-mails and a specific solution, eSignature Solution, implemented by Hard Rock Hotel and Casino in Las Vegas. The employees at the Hard Rock increasingly communicate with co-workers, partners, vendors, and customers via e-mails. The company realized that e-mails could be an important marketing tool which costs less than other tools, such as TV commercials. Thus, the Hard Rock implemented eSignature Solution which allows them to send out e-mails to customers, vendors, and partners with upcoming events, special deals, and so on. In addition, this centralized e-mail signatures program enables the company to configure one template that is automatically personalized with the sender's contact information, and to customize e-mails and its contents (events or special offers) based on customer information. According to Mike Essig, the director at the Hard Rock Hotel and Casino, the new solution is very easy to operate, update and mostly cost effective. Along with social media marketing, marketing through e-mail could be very effective and potential as the number of use of e-mail is significantly growing and e-mail is widely used in our lives.
Wei Ding

Apple iCloud: What it is, and What it Costs | PCWorld - 0 views

  • iCloud does not replace local storage on iPhones, iPads and iPod Touches
  • iCloud also remembers your device's settings, apps, home screen layouts, ring tones and text messages, so all of that information is available if you upgrade or replace your iPhone or iPad.
  • Third-party apps will be able to use iCloud as well
  • ...1 more annotation...
  • Apple will provide 5 GB of iCloud storage for free, but iTunes music, apps, books and Photo Stream don't count against that total.
  •  
    This article mainly talks about icloud basics and the cost of icloud. Icloud has lots of benefit for the customer who uses apple devices. Icloud do not replace local storage on iPhones, ipads and iPod touches. Icloud keep data in sync between any apple device and PC that you own. Every data are available across devices from Iphone to ipad. All the documents can be shared in any apple devices and people do not need e-mail or USB to store and transfer files. It brings lots of conveniences to the customers. Also, icould provide excellent backup function for customers. Another advantage of apple devices is that third party apps are able to use icloud as well. The cost of this service is not really expensive and apple will provide 5GB I cloud storage for free. Apple charges some extras money for additional storage, but it is not very expensive. Icloud will help apple not only enhance current market, but also can expand the future PC and other digital devices market. People who own multiple iOS devices will get the most out of iCloud, because it saves the hassle of manually transferring data between iPhones, iPads and so on. Therefore, more and more people will purchase apple devices in order to get the most out of icloud.
ning sun

The Importance of Human Resources Management For Hotels - 0 views

  • One of the most important departments of any hotel staff is human resources management. Proper human resources management can be the difference between a really well run hotel and a poorly one hotel. The human resources manager can control almost the whole feeling and presence of the entire hotel. This makes the importance of human resources management for hotels very evident.
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    In this article, it talks about the importance of human resources management for hotel industry. First, one of the human resources manager 's job is to find those kind of people who are willing to work in hotel environment. Second, a lot of people  is not plan to work in one place as their career goal so that they are not stay in a company for a long time. But this will have a negative impact on hotel management and customers service. So HR manager should curb the desire and likelihood that employees will move to other jobs quickly by providing incentive programs. Those programs could contains of the English lessons for employees who are come from foreign countries and do not speak English well or offer ways for employees to advance in position. If employees can see a good prospects of their career in this hotel, they will work harder and try their best to make a promotion. Good employees benefit satisfactory customers and reflect on hotels revenue. Satisfactory customer is the best marketing tool for lodging industry. 
Sungoo Kang

It's No Longer Just a Personal Threat: Businesses have Become the Newest Target for Identify Thieves - MarketWatch - 0 views

  •  
    Many organizations in the hospitality industry underestimate the risk and consequences of business identity theft and they should be more concerned with the risk of personal identity theft. A study by the Ponemon Institute demonstrates that a data breach could cost organizations an average of $7.2 million. This does not even include indirect costs such as lost customers or damaged reputations. To prevent identity theft, companies need to be aware that fraud can occur in many unexpected ways. This article gives a few examples that can help firms to reduce the risk of personal identity theft below.  Instituting a shred-all policy to ensure unneeded files are regularly and safely destroyed Restaurants employee should give their receipts directly to staff rather than leave anything on the table or counter Hotels employee should be instructed to store all sensitive documents in a safe place until they can be securely shredded On the cloud, Businesses should conduct a full security audit of any cloud computing company before storing documents on the cloud Identity theft is the fastest growing crime in the hospitality industry. Just being careful isn't enough to protect customers' identity. If the data is spilled, customers will have a less favorable view of your company or may be angered to the point of never allowing you to serve them again. Any amount of loss of trust and loyalty is harmful to your business.
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