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cbori004

25 Point of Sale Systems for Small Business - 0 views

smallbiztrends.com/...ystems-for-small-business.html

POS

shared by cbori004 on 10 Jun 17 - No Cached
  • It’s important small businesses choose the right point of sale (POS) system, which streamline the sales process, ensuring payments are made quickly and securely. A POS system can also make a small business appear more professional and legitimate, which is particularly important for business’s just starting out.
da7327

Using Mobile Event Apps as a Marketing Tool to Attract Event Planners , by Bob Vaez - 0 views

hotelexecutive.com/...tool-to-attract-event-planners

hospitality business technology solution IT hotel mobile marketing event app

shared by da7327 on 27 Jun 16 - No Cached
  • Today, however, new technology solutions such as mobile conference apps are on the top of mind for every event planner.
  • Destinations and properties can use mobile offerings as a new opportunity for a different type of relationship with event planers and to add value to their overall package and offerings.
  • this helps attendees manage the event schedule easier, enhance networking opportunities, interact with the event using audience response and navigate their way around the event and property right from their smartphones
  • ...8 more annotations...
  • Integrating partner technology relationships into our sales and marketing immediately increases our value in the eyes of potential business partners and ensures them that we understand their overall event goals and objectives."
  • She adds by highlighting that bringing new technologies to the table also helps with the sales process.
  • First is the opportunity to engage and educate potential clients (event organizers) looking to book meeting space and in the process forming a new relationship. The other is adding value to the overall hotel offering and building a stronger brand as well as increasing revenue.
  • Organizers benefit greatly when a destination offers additional marketing and event execution tools, which assist when positioning the experience to event stakeholders and decision makers. In addition having a technology relationship in place, saves the organizer time and money, by having pre-populated destination details and potential purchaser discounts."
  • It gives them an opportunity to experiment how audience response with smartphones work or how they can send conference updates and alerts to delegates faster and easier with mobile event apps.
  • If possible it would also be extremely beneficial to offer a demo or a free basic version of the technology to allow event planners experience and try a simple mobile event app before exposing or upselling them to the more advanced features.
  • Mixing technology promotion by Hotels is not a usual practice but it is becoming more mainstream.
  • It is also important to closely measure the ROI for any technology strategy such as offering mobile event apps as part of the experience at a hotel. The key measurement factors will be feedback from attendees and event planners as well as tracking how many event planners opt-in to use this technology for their events.
  • ahand019 on 27 Jun 16
     
    This article talks about how hotels can use mobile event apps to attract event planners. Hotels can use these apps to not only add value to their offerings, but also set themselves apart from the competition. These mobile apps provide information on the meeting agenda, speakers, and hotel details to all attendees. Mobile event apps are beneficial to the event planners because the apps help facilitate communication, offer networking opportunities, and improve the overall digital experience. Hotels are able to move away from traditional meetings and offer planners something more, something intangible that will contribute to the event's overall success.
  • da7327 on 06 Nov 17
     
    The article introduces the benefit of using mobile event apps as a marketing tool. It is not a usual practice to mix technology promotion by hotels yet but it is becoming more mainstream. Destinations and properties can use mobile offerings as a marketing and sales tools to attract more event planner. It makes easier to organize the event more effectively and enhance the networking opportunities for attendees. Thus, properties will gain benefits greatly in terms of positioning and promotion of the services or facilities inside the business as a marketing tool. For example, mobile app can include the information about event and property service details, which will facilitate on-site communication and advertise hotel services via the app. It will, in turn, make the overall digital experience for attendees outstanding. As a measurement of success, properties can monitor ROI for new technology through feedback from attendees and event planners, and the number of events adapting mobile app.
irinatroitskaya

The Hotel Industry and SaaS. Does It Differ from Other Industries? - By Jos Schaap - 1 views

www.hotelnewsresource.com/article92964.html

service software technology cloud

shared by irinatroitskaya on 11 Sep 17 - No Cached
  • Software-as-a-service has gone mainstream
  • Adoption of SaaS is growing exponentially in most every industry, with SaaS cloud hardware and infrastructure software spending projected to reach $55B in 2026.
  • Hotel systems leading the pack when it comes to migrating to the cloud and being delivered in the SaaS structure include property management systems (PMS), point of sale systems (POS), sales and marketing systems and guest service platforms (guest engagement). 
  • irinatroitskaya on 11 Sep 17
     
    This article describes the implementation of SaaS (software as a service) in the hospitality industry. It is forecasted that by 2020 the packaged software will decrease to 10 % of all new installations. Hospitality industry, a 24/7/365 fast paced business, is totally dependent on the functionality of its internal systems. On demand platforms in every category are needed in the hospitality industry to maintain continious performance. Essential property management systems (PMS), point of sales systems (POS), service and marketing systems as well as guest engagement platforms are often provided as SaaP nowadays. Cost savings, flexibility, scalability, employee productivity, and guest service are named among the benefits of SaaS. However, there are some disadvantages such as the issue of integration and interfacing. Sometimes there are more than 50 systems used to manage a single property, so the provider should be able to guarantee their complete integration. The author states, that SaaS will enable hotels gather information about the guests, their preferences and habbits not only from their own records, but also use other resources, including those from different industries. This gives the hotels an opportunity to provide excellent service to the guests. However, I suppose that using guests' profiles gathered by other institutions might be not legal in some states. Thus, hotels need to consider that while making a decision.
emmajeenie

Social Media Marketing to Have Strong Impact on Event Promoter Businesses | Discover Company Insights on BizVibe | State | oleantimesherald.com - 0 views

www.oleantimesherald.com/...ae-515c-a901-59b7703d3ce3.html

shared by emmajeenie on 16 Jun 21 - No Cached
  • Facebook events, Twitter, hashtags, email, and other digital tools are being used to popularize events and generate ticket sales. This trend is expected to have a strong influence on event promoters, especially in North America, Europe, and Asia-Pacific.
  • In addition to the impact of emerging trends on businesses, BizVibe company profiles contain numerous high-quality insights to help users discover, track, compare, and evaluate suppliers or sales prospects:
  • Industry challenges with their relevance and influence segmented by geographyRisk of doing business score segmented by operational, financial, compliance, and country riskTop company competitors at the global, regional, and national levels
  • ...2 more annotations...
  • The event promoters industry group features 3,000+ company profiles categorized into multiple product and service categories. Each category contains detailed insights dedicated to helping procurement and sales teams find trusted suppliers and target sales prospects.
  • The event promoter service categories include:Event Production ServicesCorporate Entertainment ServicesParty Entertainment ServicesSports Event Planning Services
  • emmajeenie on 16 Jun 21
     
    BizVibe has identified an increasing focus on social media marketing as a major trend for the event promoters industry. Event promoters are turning to social media to create buzz around events
anonymous

Guest blog: How technology is enhancing festivals | Event Industry News - 0 views

www.eventindustrynews.com/...hnology-is-enhancing-festivals

shared by anonymous on 21 May 21 - No Cached
  • It’s important that organisers embrace new technologies to ensure that they can keep up with attendee-demand for the most immersive and seamless experience possible. New technologies can also provide great insights for festival organisers into the behaviour and habits of attendees throughout a festival to make sure that every year gets better. /* custom css */ .tdi_2.td-a-rec{ text-align: center; }.tdi_2 .td-element-style{ z-index: -1; }.tdi_2.td-a-rec-img{ text-align: left; }.tdi_2.td-a-rec-img img{ margin: 0 auto 0 0; }@media (max-width: 767px) { .tdi_2.td-a-rec-img { text-align: center; } } Advertisement
  • Technology can be integrated throughout the festival whether that’s through apps, cashless payment, sensors and wristbands to track festival-goers’ behaviour such as queue times, popular areas in the festival grounds at particular times and food and drink habits.
  • anonymous on 21 May 21
     
    Cloud based technology allows attendees to interact with events and enhance their experience which provides festival producers the data needed to make business decisions that can increase profits and make an event safer. RFID wristbands can store data such as contact information while wireless payments can provide insight to sales trends to better equip those point of sale locations with the products needed to meet demand based on the historical data.
abrow336

Hospitality Technology - Hotel Technology - 0 views

https://tophotel.news/experts-voice-technology-trends-in-travel-the-face-of-hospitality-tech-in-2021/ Technology trends are evolving faster than ever this past year. Due to the COVID-19 pandemic i...

started by abrow336 on 13 Jan 21 no follow-up yet
lamia elachchabi

POS Software Trends 2012 | Top Stories | | Hospitality Magazine (HT) - 10 views

hospitalitytechnology.edgl.com/...POS-Software-Trends-201277312

shared by lamia elachchabi on 18 Jan 12 - No Cached
  • In 2011, many POS software developers focused on launching new options to help mobilize operators, connect them directly with their customers, and allow more visibility across the enterprise. Social media, cloud computing and mobile solutions dominated this year, and most vendors report these trends only growing stronger in 2012. Their input is covered in the “Vendor Innovations & Predictions” section.
  • This year’s survey also suggests that hospitality operators may be growing tired of waiting for the vendor community to develop acceptable tableside ordering devices, and are considering mobile phone-based POS as an alternative.
  • . When comparing 2012 purchasing plans to last year’s survey results, a trend emerges: more investment in the year ahead.
  • ...2 more annotations...
  • Hospitality operators were also asked to share their POS purchasing plans for the year ahead . When comparing 2012 purchasing plans to last year’s survey results, a trend emerges: more investment in the year ahead. This is positive news for industry, as it shows that purse strings have loosened for IT budgets. In fact, it’s also a full reversal of the results of this survey from one year ago when, across the board, hospitality operators reported far less POS investment plans
  • The point-of-sale has undergone something of an identity shift over the past several years, as hard-wired, all-in-one units are being replaced by a variety of mobile devices.
  • Yue Zhang on 04 Feb 12
     
    For recent years, the operators in the hospitality industry are looking for the suitable solutions that allow them to break down the tableside ordering barriers, such as the mobile phone-based POS. In the annual report analysis for the POS Software Trends, the hospitality industry takes a look at industry-wide innovation priorities for this system. Among the talking with the developers for the enhancements for POS software in 2011, many developers focus on launching new options for mobilize operators.In this year, social media, cloud computing and mobile solutions are the three top and will continually growing in 2012. A trend for 2012 POS purchasing plan is, more investment in the year ahead. It is a full reversal of the results of this survey. Greatest number of operators plans to add new functionality and features to their current POS software in the year ahead. A third of operators plan to expand the installation base of the POS software they currently use. Researching and testing new POS solutions for possible future deployment will be the focus for 20.5% of hospitality industry.
  • ...5 more comments...
  • Carl Miller on 05 Feb 12
     
    I ran across this article while I was researching for my paper. It's pretty interesting and it gives you a sense of what changes could be coming to your favorite restaurants. I'm not surprised to see online and mobile POS systems being the most in demand. Those systems are pretty cost effective and have the potential to really increases sales.
  • chunxia gao on 05 Feb 12
     
    Maybe in the future, smart phone can do everything.
  • YUE LI (3325307) on 01 Sep 12
     
    This article focuses on the topics of POS Software Trends 2012 in hospitality industry. In the past several years, the POS has been changed from hard-wired, all-in-one units to a variety of mobile devices. Hoteliers are looking for the POS which is industry-tailored and affordable. According to the annual POS Software Trends report, enhancements and plans has been pointed out. In 2011, social media, cloud computing and mobile solutions are the main R&D aspects. They plan to pay more attention to Vendor Innovations & Predictions in 2012. HT has also pointed out the trends from the POS Software Reader survey. Firstly, from the POS features in demand, the top three are online ordering, mobile phone-based POS applications, and interesting innovation. What's more, mobile phone-based POS would be possibly replaced the tableside ordering devices. Secondly, from the POS purchasing plans aspect, more investment will be occurred in the next year. But in fact, hoteliers reported far less POS investment plans. The top three plans are to add new functionality and features to the current POS software, to expand the installation base of the POS software they currently use, and to develop and/or deploy a POS for use on a mobile device.
  • You Lu on 02 Sep 12
     
    In the few years, the hardwires are replaced by a plenty of mobile device. For example, Motorola mobile companys retail the enterprise tables to the hotel operators. The hotel operator should pay for the enterpeise tables. The annual POS Solftware Trends report fingers out that the hospitality technology takes a look at industry-wide innovation priorities for POS software. POS features has a high demand in the hospitality industry.
  • Nelson Placa on 03 Sep 12
     
    Great Post! There are some companies that are working on a new products that would allow guests to simply wave their room key on the POS system and the system will register their room key information versus charging to manually to the room with just the room number. One of the biggest issues in the industry is making sure that the POS system in the hotel interfaces with the PMS system. Without the interfacing, hotels face balance check variance and possible loses.
  • Yaping Li on 06 Oct 12
     
    This article introduces the trends of POS in hospitality industry. It lists some data to show the hospitality operators consider mobile phone-based POS instead of tableside ordering devices. It also list the information about the hospitality operators plans to add new functionality and features to their current POS software.
  • lamia elachchabi on 30 Jun 13
     
    The points of sale have changed over the years. The hard wires, all in one unit are being replaced by mobile devices. As the article mentions, hospitality operators have been looking for solutions to break tableside ordering barriers. After motorola released a tablet, the software community has been working in developing applications for both consumers and employees. The POS software developers are been asked about the improvement happening in the technology. Social media, cloud computing and mobile solutions are growing trends. Hospitality operators were asked which POS platform innovation are they looking for. The POS features in demand are: Online POS Mobile phone based POS ordering Enterprise wide centralized POS Table side POS ordering Cloud computing Software as a service Open source There is an increase in investment for POS development. The POS features purchasing plans: Add new functionality features and modules to POS Test and research new POS solution for possible implementation after 2011 Install POS on a wireless network.
dbake008

How to keep guests safe from a point-of-sale system data breach | Hotel Management - 0 views

www.hotelmanagement.net/...nsure-guest-financial-security

hotel management breach pos technology

shared by dbake008 on 23 Jun 21 - No Cached
  • many all-in-one point-of-sale systems are vulnerable to a wide variety of attack scenarios because they leave card data in plain text within the memory of the system, there are systems and additional technologies that can mitigate a data breach.
  • Hackers heavily target POS systems because they typically hold consumer’s personal and financial data
  • The fact that POS systems are the largest attack vector makes it the obvious starting point for businesses to lock down
  • ...6 more annotations...
  • “If your business is the victim of an attack, early discovery can limit the extent of the damage,
  • are performance.
  • Malware attacks often leave indicators or evidence through diminished softw
  • Mobility is now absolutely essential in POS systems,
  • From a food-and-beverage perspective, hoteliers, with the help of tablets, can expand the footprint of their restaurant by extending service to outdoor patios and poolside.
  • The consumer’s expectation is to lower transaction time and increase self-sufficiency when purchasing in any environment
  • dbake008 on 23 Jun 21
     
    A food and beverage point of sale system is more likely to get hacked than any other technology, because it stores customer payment information.
marble_bird

Conditions Associated with Increased Risk of Fraud A Model for Publicly Traded Restaurant Companies.pdf - 0 views

shared by marble_bird on 12 Jul 20 - No Cached
  • Many restaurant industry examples provide evidence that as a firm’s internal control structure weakens and deficiencies are found, the opportunity for fraud increases significantly.
  • The main premise of the study tests the application of the fraud triangle framework constructs to publicly traded restaurant companies during the time period of 2002–2014, using proxy variables defined through literature. The proxy variables selected were company size, amount of debt, employee turnover, organizational structure, the Recession, inflation rate, interest rate, executive stock compensation, return on assets, and international sales growth.
  • growing pressures from both passive and active investors to constantly increase their stock value in a competitive world where meeting performance goals are necessary to maintain a competitive edge
  • ...69 more annotations...
  • To meet targets, it is typical for companies to put additional stresses on their internal control structures by reducing head counts, requiring employees to perform more than one job, and rearranging risk profiles
  • The deceptive and corrupt business practicesofthesecompaniesandothersresulted largely from a failure of corporate governance and lack of ethical business practices, in which internal control mechanisms were circumvented by conflicts of interest that enriched executives and damaged shareholders
  • Deficiencies are often observed through review of the main business cycles: revenue and receivables, purchasing and payables, treasury and stock, and financial reporting
  • Internal controls are often the first avenue of protection in safeguarding assets and thwarting and discovering errors and fraud
  • Some research has been conducted in this area, and findings suggest that companies in the telecommunications, technology, financial, and services industries experience the most difficulty with SarbanesOxley compliance efforts because of increased risk of fraud from industry and company risk factors
  • Therefore, pressure resulting from expectations of financial performance, opportunity to circumvent internal controls, and rationalization coupled with certain inherent industry factors may contribute to increased risk of fraud
  • opportunity to engage in unethical behavior may stem from the macro environment, the operational features, and the specific nature of the business cycles
  • Because of this potential for fraud on the company, shareholders, and the public, examining the conditions that may prompt fraud is necessary for the efficiency of the restaurant industry, and namely, for those passive and active investors that are relying on the financial statements to be true and accurate
  • the restaurant industry is often susceptible to deficiencies because of its inherent characteristics and high control risk
  • Corporate scandals, misappropriation of assets and financial statement misstatement are all very real threats to the restaurant industry.
  • the central focus of this study is to understand the factors that contribute to increased risk of fraud to determine why fraud may occur despite the imposed regulation of the Sarbanes-Oxley Act.
  • numerous researchers have found indication that executive stock option compensation provides encouragements for behavior that is fraudulent or corrupt
  • the study seeks to identify the factors that may provide the optimal criteria to engage in fraudulent or opportunistic behavior, using the incidence of a reported control deficiency as the measurable dependent variable.
  • The fraud triangle is the model that explains the factors that may cause an individual or a company to commit occupational fraud.
  • The differing classifications and definitions of pressure provide evidence that the construct is not directly observable; therefore, researchers in this field have measured the construct of pressure through proxy variables
  • consists of three constructs: pressure/motivation, opportunity, and rationalization. The three constructs offer an explanation as to why management commits fraud, and the dynamic relationship that underlies the acts of occupational fraud.
  • pressure may best be classified into four general types that may lead to fraud: financial stability, external pressure, manager’s personal financial situations, and meeting financial targets (
  • when considering measurements of external pressures relating to debt financing, the financial leverage ratio is the most common measurement of the amount of debt.
  • Both pressures and opportunities are often determined by factors that occur at both the individual and company level (
  • ROA, or asset composition, is an appropriate proxy measurement for the pressure of meeting financial targets.
  • according to the fraud triangle, it can be said that opportunity does not exist unless a pressure exists.
  • nonshareable problems could also motivate groups of individuals, representative of a company’s culture, to commit fraud.
  • Opportunity is described as an atmosphere or temporary environment that enables fraud to be committed, usually with a small perceived probability of being caught or reprimanded
  • In a study of Swedish restaurant companies, it is noted that competition is very high, often resulting in price wars among different companies that reduce prices and then try to compensate through increased sales
  • Some risk factors include the susceptibility of the industry to market changes as well as the nature of the industry, coupled with the specific operations of the company such as whether there are significant or complex international operations; how effective management is at monitoring activities within the organization; and the level of complexity that exists in the organization
  • This environment is therefore dependent on the discretionary income of consumers, and this increased pressure may lead to earnings mismanagement through overstatement.
  • Public companies in the restaurant industry are susceptible to opportunities for fraud on the basis of the aforementioned opportunities
  • The ability to commit fraud in the restaurant industry results from inside knowledge of processes and procedures, and the ability to circumvent controls through weaknesses (
  • strong evidence has also linked the CEO position to fraud when the CEO is also the Chairman of the Board. In incidences like this, the CEO is the dominate decision maker for an organization that may provide an increased opportunity for fraud.
  • The underlying reason for these three categories of increased opportunities for fraud is the state of the internal controls structure, and management’s commitment to strong corporate governance
  • Rationalization is essentially an attitude, belief, or position of the mind or ethical personality that enables an employee or group of employees of a company to intentionally misappropriate assets and then defend their dishonest activities
  • Weak corporate governance structures are often presented through ineffective monitoring of management.
  • A quantifiable means of capturing this could be through review of executive stock compensation measures.
  • excessive use of discretionary accruals may lead to poor audit opinions, providing a rationalized thought for business activities.
  • the nature of the restaurant industry is often described as a periodic, seasonal, and cyclic trade
  • Defining parameters for financial reporting can also have an effect on reducing the rationalized behavior and the opportunity to commit fraud
  • Because these conditions have an obvious effect on earnings and measures of success, this seasonal variability and volatility should be considered when analyzing pressures in the restaurant industry
  • For restaurant companies, this means that rationalizations and attitudes can be managed by assessing the internal control environment and understanding the pressures and opportunities that exist for employees.
  • Some restaurant industry pressures that may impact profitable sales growth include a lack of understanding of the consumer’s perception, including the relevance of existing brands, and delays in opening new restaurants. Likewise, an inability to consider cost pressures, including increasing fees for supplies, utilities, and health care providers contracted by restaurants, as well as an incapability of obtaining economies of scale in procurement, could compress margins and negatively impact sales and operations profit margin.
  • The value in the application of the fraud triangle to the restaurant industry provides an opportunity to extend theoretical contributions that originated from mainstream accounting to hospitality literature, which is severely lacking in the current literature
  • Likewise, restaurant companies that are smaller (and therefore may not have strong internal controls) with increasingly complex transactions create additional opportunities for fraud to be committed
  • competitiveness is a condition that makes meeting financial targets difficult and provides opportunity for fraudulent behavior. External pressure from analysts and investors may create an incentive to misappropriate assets, which, in turn, distorts common financial measures of success such as return on assets.
  • when debt financing exists, in order to address past and future obligations, and remain competitive, restaurant companies are at an increased risk of fraud especially when disruptions in financial and credit markets exist.
  • Studies have revealed that restaurant company victory and demise is eventually correlated to restaurant leadership abilities and intentions; therefore, it can be stated that executives and managers’ intentions are of utmost concern in understanding risk of fraud
  • firms with increasingly complex operations coupled with changes in organizational structure have less resources to put into internal controls and are therefore at an increased risk for accounting errors.
  • .Internationalgrowthissubjecttorisks such as international political and economic conditions, foreign currency fluctuations, and divergent cultures and consumer inclinations
  • This study will focus on the variables most pertinent to the restaurant industry on the basis of the inherent characteristics of U.S. publicly traded restaurant companies, as previously described in this section.
  • a s a result of workforce diversity and the presence of many perceived low-skilled workers. In addition, as companies within the industry respond to declining performance, publicly traded restaurant companies may be subject to activist investors who wish to see a change in the executive management team. If a shake-up such as this would occur, the organizational structure of the company may become unstable, resulting in much greater opportunities for fraud to occur at all levels.
  • this study looks to assess the relation between the amount of debt a company has occurred and the incidence of reported internal control deficiencies.
  • Variables relating to rationalization are present in the restaurant industry when considering the motivations and attitudes of management. It is noted that in difficult times, such as the Recession, aggressive financial reporting tactics may be used
  • this study seeks to understand the effect of substantial stock compensation on increased fraud risk.
  • this study also hypothesizes that poor ROA could increase the risk of fraud, as the pressure provides executive management with the motivation to manipulate earnings.
  • this study suggests that the organizational structure of the company may provide opportunity for increased fraud risk through a unitary tone at the top.
  • this study analysed the disclosures of publicly traded restaurant companies to determine whether a company has a higher probability of increased fraud risk on the basis of the presented variables.
  • The results of the applied probit model reveal for the entire population set of publicly traded restaurant companies that the macroeconomic factors of the Recession, interest rate, inflation rate and unemployment rate all have a significant impact on the increased risk of fraud, as evidenced through a reported internal control deficiency.
  • As noted in the overall model, the results reveal that the model as a whole is a significant fit to the data. Although the company-level variables were not significant in the overall model, external factors were each significant.
  • Therefore, it can be said that the results of this study empirically support the intuition that changes in macroeconomic conditions may impact increased risk of fraud for companies in the restaurant industry.
  • It can be said that there is a significant relation between increased risk of fraud and the macroeconomic factors of interest, inflation, and unemployment rates.
  • from a managerial perspective, the study provides evidence that macroeconomic conditions that might affect consumer demand may increase the risk of fraud for publicly traded restaurant companies.
  • In addition to the high costs of compliance, it is also important to recognize additional managerial characteristics that may heighten the effects of the macroeconomic conditions on increased fraud risk.
  • As indicated by the results of the study, however, many times executive management does not recognize the problems associated with the macroeconomic conditions because of systematic perceptual filters that play the crucial role in the functioning of the company.
  • By focusing on the changing macroeconomic conditions that may have an empirical effect on demand, executive leadership will be able to streamline processes to avoid incidences of reporting internal control deficiencies when exposed to the macroeconomic conditions.
  • In the restaurant industry in particular, information is also not readily quantifiable, which makes it even more difficult to transform into meaningful and timely information for executive management. Particular examples include consumer insights and how well new promotions are received and moved throughout the market.
  • it should be noted that reported internal control deficiencies are indicative of increased fraud risk, but not necessarily conclusive that fraud has occurred. Therefore, just because a company has reported a deficiency, it does not indicate fraud, necessarily.
  • According to the model, the managerial factors are only exacerbated by the presence of macroeconomic factors.
  • the identified conditions could help managers to improve internal control when a high risk factor is realized. The contribution of this study may allow restaurant companies to deter activities that may result in increased risk of fraud.
  • Because the study revealed that the macroeconomic conditions were significant for the entire population of restaurant companies, an area of future research might explore the relevance of the co alignment model (Olsen &R o p e r , 1998) to strategic management decisions to reduce the risk of fraud.
  • for purposes of this study, privately traded companies are excluded. This is a limitation of the study because the results may indicate a problem that is more or less pervasive since the sample is representative of a small number of companies in the United States.
  • the model is limited in application because it does not take into account fluctuations among the variables over time.
  • marble_bird on 12 Jul 20
     
    This article covers the methodology and findings of a study conducted to examine the factors contributing to fraud risk in publicly traded restaurants. The article discusses factors in the fraud triangle, macroeconomic factors, and internal company factors that may contribute to fraud despite protections implemented per Sarbanes-Oxley. The study ultimately finds that internal company factors are insignificant when considering the impact on fraud risk, while macroeconomic factors, such as inflation or unemployment, drastically impact the level of fraud risk that a company may face.
kenziemoody

How Mobile Ordering is Reinventing the Drive-Through Experience - 1 views

blog.euromonitor.com/g-reinventing-drive-experience

shared by kenziemoody on 15 Sep 20 - No Cached
  • 53% of fast food sales in the US went through the drive-through in 2015.
  • US$103 billion in 2010 to US$139 billion in 2015
  • rooted in speed and convenience
  • ...8 more annotations...
  • speeding up transactions
  • proximity technology to begin order prepara
  • growing sales
  • can peruse the menu at their leisure
  • valuable customer data regarding ordering
  • mobile drive-through demonstrates how operators can build on new technology to better serve customer needs
  • tion
  • technological innovation.
  • kenziemoody on 15 Sep 20
     
    As technology develops, the fast- food industry has relied on drive-throughs for orders. Drive throughs throughout the United States have grown 33 billion in food sales from 2010-2015. Present-day technological advancements are faster than ever. There has been a shift in lanes ways these fast- food restaurants are relying solely on mobile technology for ordering. Consumers can order on their phones and pay for their meals prior to arriving at the restaurant. Restaurants are also offering curb-side delivery service, where they can notify the restaurant when they arrive, and wait in their cars. Restaurants have recognized the importance of shift to a virtual experience, such as data ordering frequency and patterns. This can benefit repeat customers, and sales. However, mobile ordering can possibly not have the ability to limit a surge in demand of orders. Overall, as technology advances, this can assist companies with serving their customers.
tcale003

Technology Trends in the Hotel industry-Siddharth Goenka - BW Businessworld - 0 views

www.businessworld.in/...15-03-2020-186228

technology innovation hotels hospitality Sales & Marketing Guest Experience Relations

shared by tcale003 on 10 Jun 20 - No Cached
    • tcale003
      tcale003 on 10 Jun 20
       
      The growth of technology in the hospitality industry, specifically hotels has evolved so quickly that it is difficult for many hotels to keep up with current trends. Hotel technology can be broken down into three specific categories which are Sales and Marketing, Guest Experience and Guest Relationship.
  • Things are changing really drastically and with the availability of efficient, cost-effective solutions, it is not too long before the hospitality industry goes through a technology revolution and keeps up with the rest of the industry.
  • in the past few years, the growth in technology in the hospitality industry has been so rapid that most of the industry along with training institutes and learning centres have struggled to keep up with the changing trends and best practices. Hotel technology can be broadly categorized into three main categories: Sales & Marketing, Guest Experience, and Guest Relationship.
  • ...10 more annotations...
  • Most hotels are seeing a major percentage of their bookings come from smartphone and internet users, and the usage of integrated pricing and distribution systems has become even more important to maximize revenues and minimize efforts.
  • The use of AI and ML in determining optimum rates for hotel rooms that are then pushed to all marketing channels, can increase the potential to maximize revenues and ARRs (Average Room Rates)  for the hotel, and reduce operational inefficiencies and manual costs.
  • In terms of guest experience and operations, hotels have seen a fast adoption of cloud-based and integrated technology in Property Management Systems and hotel ERPs.
  • with smartphone and tablet usage in in-room guest services and basic services like checkin, checkout, and usage of hotel facilities with further enhancements like augmented reality.
  • The use of kiosk for self-service checkins using biometric authentications and facial recognition can make the entire checkin and checkout experience fast and seamless.
  • The back of the house services like housekeeping, room cleaning, and food preparation are also digitally tracked using cloud-based integrated technology which can reduce delivery time and wastages, while increasing efficiency and guest satisfaction.
  • In terms of guest relationships and CRM, hotels have started storing the digital profiles of guests which can increase the personalization of service and guest preferences.
  • Every interaction of the guest in the hotel is stored and advanced systems use AI to predict and deliver ‘wow’ experiences to the guest.
  • increasing competition makes it even more important for hotels to differentiate themselves, and technology is turning out to be a big USP for hotels. Those who are quick to embrace the modern trends of technology and automation can stay ahead of their competition in terms of both superior service and higher profitability.
  • Investment required in technology has in-fact reduced as technology has evolved.
anonymous

Are customers' reviews creating value in the hospitality industry? Exploring the moderating effects of market positioning - ScienceDirect - 0 views

www.sciencedirect.com/...S0268401216301049

Social Media Influence Tripadvisor effects on hotels user generated reviews

shared by anonymous on 25 Aug 20 - No Cached
  • reviews
  • positive effect on hotel revenues
  • outside popular destinations
  • ...39 more annotations...
  • online visibility
  • user-generated reviews
  • 240 small and medium-sized hotels
  • online retailers have thus been gaining increasing market power in influencing customers’ purchases (i.e., Inversini and Masiero, 2014, Silva, 2015, Yen and Tang, 2015) and have improved market transparency and uncertainty for travellers (Toh, Raven, & DeKay, 2011). For this reason, their role is now considered an infomediary (Chen, Yang, & Wang, 2015) because their capability to add value in transactions depends primarily on collecting and processing information about prices, destinations and travellers’ reviews.
  • positive effect on hotel revenue growth
  • outweighed by a negative effect on gross profit margins.
  • managerial implications discuss how hotels should use social media features according to a strategic view based on pursuing the horizontal and vertical differentiation of their services in an attempt to create more economic value from their online visibility and to protect profit margins from the intermediation in their customer relationships.
    • anonymous
      anonymous on 25 Aug 20
       
      MIS idea of how to actually use the information giving from this style of data mining
  • Online reviews provide additional information for travellers to mitigate the uncertainty about the quality of a hotel and about its fit to their needs and preferences on accommodations and destinations.
  • 50,115 user-generated reviews on TripAdvisor,
  • shake up long-lasting reputations through reviews posted by unmonitored influential opinion makers
  • Internet can be a value-destroying mechanism for small businesses and can deter hotels’ capacity to defend profit margins
  • empower buyers
  • ncrease the degree of rivalry among firms that sell and distribute their products/services
  • bargaining power
  • First, online ratings can have a beneficial effect on the occupancy rate of rooms, which is especially important for larger hotels that bear a greater cost of idle capacity, especially in off-peak periods. Second, visibility on social media can allow hotels to apply a price premium thanks to greater economic value generated by market transparency, the reduction of the search costs for both parties involved in the transaction
    • anonymous
      anonymous on 25 Aug 20
       
      Hypothesis broken into 2 parts
  • brand image of hotels,
    • anonymous
      anonymous on 25 Aug 20
       
      Potential here for bad press. Viral videos of mistakes/ misinformation etc.
  • maller hotels with opportunities for market growth in segments in which they have a limited market presence
  • exploring the relationship between online visibility and the creation of economic value in terms of increase of sales and profitability for a panel of 240 Italian small and medium hotels
  • ive million registered users who visit the platform 30 million times per month on average
  • we consider only the profitability (the value appropriation achieved through online visibility) and not the increase in sales (the value generation achieved through online visibility) because hotels’ market positioning affects a hotel’s capability to appropriate the economic value brought by online visibility and influences hotels’ ability to negotiate the infomediation fees, which in turn impact hotels’ profitability.
  • social networking (i.e., the opportunity that users have to connect with people with similar travel interests, needs or experience) and knowledge sharing
  • travellers can more easily find persons who share similar travel preferences and needs. In a similar way, a user consulting travellers’ reviews can see if the reviewer is a member of his/her friends’ social networks on other platforms, such as Facebook.
  • beyond allowing hotels to improve their room occupancy rates, online visibility may allow hotels to apply price premiums.
  • respond strategically to online reviews
  • positive relationship between online visibility and sales
  • three different forms.
  • first is the rating assigned by users, who can express their evaluations on a quantitative scale.
  • rates given by users are distributed over the scale.
    • anonymous
      anonymous on 25 Aug 20
       
      Think amazon review
  • number of reviews that users give to hotels
  • we may expect that online visibility on social media – seen as a composite measure of the three above-mentioned elements – can positively impact hotels’ revenue growth
    • anonymous
      anonymous on 25 Aug 20
       
      hypothesis
  • hotels’ market positioning between their online visibility and profitability.
  • Online visibility has a negative effect on the gross profit margin of a hotel.
  • Consequently, high star-rating hotels apply price premiums for their superior quality and attract less price sensitive customers, who have a higher willingness to pay for quality
  • we expect that less price sensitive customers are willing to pay more for hotels with higher customer ratings on infomediation platforms because they perceive these hotels to be more valuable
  • The relation between online visibility and sales profitability is stronger for hotels with high star-rating.
  • iche tourism appears to offer a more meaningful set of experiences, given the knowledge that tourists’ needs and wants are being met
  • “what makes a tourism destination truly competitive is its ability to increase tourism expenditure, to increasingly attract visitors while providing them with satisfying, memorable experiences, and to do so in a profitable way” (p. 2).
  • However, a number of studies have reported that online user-generated reviews are perceived as more credible than traditional word-of-mouth when they come from persons with similar attitudes and preferences
    • anonymous
      anonymous on 25 Aug 20
       
      Hate this.
  • Hotels in niche destinations are thus better positioned to extract more economic value from online visibility.
  • anonymous on 25 Aug 20
     
    This article analyzes how user-generated ratings have a positive impact on hotels revenue growth. It looks at this through three different methods: one, ratings that the uses provide, two at how those ratings are "distributed over the scale," and three, the number of reviews that hotel receives. The article observes 240 small to mid scale hotels in Italy. Some issues we see come up revolve around the subjectivity of user-generated reviews and how that can positively and negatively affect hotel occupancy and interest. Ultimately, it appears that hotels that already have a high star rating will benefit most from these user-generated ratings because they have a stronger bargaining tool. The other benefactor are small, niche hotels whose increase viability and unique qualities help it in encouraging new tourism and high level experiences.
ealmi001

Coronavirus (COVID-19) Guidelines for Point-of-Sale Systems | Gilbarco Veeder-Root - 0 views

www.gilbarco.com/...-guidelines-point-sale-systems

technology solution

shared by ealmi001 on 28 Jun 20 - No Cached
  • ealmi001 on 28 Jun 20
     
    According to the article Coronavirus (COVID-19) Guidelines for Point-of-Sale Systems, essential businesses during the coronavirus (COVID-19) outbreak, gas stations and convenience stores must take new safety precautions for every aspect of their operation - especially high contact touchpoints like POS (point-of-sale) systems and PIN pads. They have taken into consideration how important it has become the use of POS during Covid-19 pandemic. They are following rigorous guidelines to avoid the spread of the virus while working with touchscreen devices. For example, they are suggesting to avoiding contact because is the best way to keep everyone safe. If available, encourage consumers to use contactless payment like tap-to-pay cards or Apple Pay.
sdavi111

7 Steps to Securing Your Point-of-Sale System | PCMag - 0 views

www.pcmag.com/...ring-your-point-of-sale-system

shared by sdavi111 on 06 Oct 21 - No Cached
  • Consider how the Target store hack in 2014 was one of the biggest point-of-sale (POS) system data breaches in United States history that exposed more than 70 million customer records to hackers, and cost the retailer's CEO and CIO their jobs. It was later revealed that the attack could have been avoided if Target had just implemented the auto-eradication feature within its FireEye anti-malware system.
  • the reality is that most POS attacks can be avoided.
  • be sure your company has a virtual private
  • ...18 more annotations...
  • network (VPN) in place to safeguard data that's traveling back and forth on your company's
  • network.
  • Most of the aforementioned attacks have been the result of malware applications loaded into
  • the POS system's memory.
  • important point to note here is that a second app must be running (in addition to the POS app),
  • This is why iOS has traditionally facilitated fewer attacks. Because iOS is only able to fully run one app at a time, these types of attacks rarely occur on Apple-made devices.
  • otherwise the attack can't occur.
  • Companies such as Verifone offer software that's designed to guarantee your customer's data is
  • never exposed to hackers.
  • These tools encrypt credit card information the second it's received on the POS device and once again when it's sent to the software's server. This means that the data is never vulnerable, regardless of where hackers might be installing malware.
  • install endpoint protection software on your device.
  • Employees can steal devices with POS software installed on them, or accidentally leave the device at the office or in a store, or lose the device. If devices are lost or stolen, anyone who then accesses the device and the software (especially if you didn't follow rule #2 above) will be able to view and steal customer records.
  • Systems that connect
  • to external networks are more susceptible to attacks from hackers
  • Consider keeping things internal and secure, use a corporate network to handle critical tasks like payment processing.
  • you'll want to comply with the Payment Card
  • Industry Data Security Standard (PCI DSS) across all card readers, networks, routers, servers, online shopping carts, and even paper files. The PCI Security Standards Council suggests companies actively monitor and take inventory of IT assets and business processes in order to
  • detect any vulnerability.
  • sdavi111 on 06 Oct 21
     
    Even though this article is from 2019 it is still extremely relevant today. POS systems are found in most hospitality outlets and the chances for a security breach are high. I have often thought when I had my credit card to a waiter and they are gone for 10 minutes are they copying the number, is it being added to a database that can then be hacked? The importance of having the proper securities in place, the proper malware and security software is really important. Having had a catering company for 20 years I had to do PCI compliance tests every 6 months and for years I just handed it over to my IT to do the test. He would suggest things to make us safer and since it usually cost money I would shake it off. It wasnt until the credit card processing company i was using had a security breach that I realized how important these PCI rules were. It is something going forward I will always pay attention to!
wenjieyang

8 POS Trends & Technologies Shaping the Future of Retail - 0 views

fitsmallbusiness.com/pos-trends-technologies

Technology Hotel business hospitality Software Restaurant POS

shared by wenjieyang on 04 Nov 21 - No Cached
  • A POS—or point-of-sale—system is an invaluable business tool that has replaced the traditional cash register with constantly evolving, tech-driven solutions.
  • mobile and cloud-based POS transactions enable businesses to make sales from anywhere.
  • Cloud-based POS technology: Today’s POS software is often cloud-based, meaning you can access your POS software and all of its data from any compatible device at any time.
  • ...11 more annotations...
  • POS technology makes it possible for small businesses to accommodate these complex buying behaviors, letting them compete with larger companies with bigger budgets.
  • POS technologies continue to empower retailers to create a more seamless customer experience across all touchpoints.
  • mPOS systems: Many cloud POS options also have a mobile component, or an mPOS, so associates can meet customers where they are and make sales on the floor.
  • When you accommodate additional payment methods with a flexible, tech-forward POS, you can accommodate more customers—and encourage more sales in turn.
  • While credit and debit cards remain popular, usage is expected to decrease gradually as consumers access ever-expanding payment options
  • Having a POS that provides personalized shopping experiences is important
  • POS software captures valuable information with every transaction, so you can build customer profiles that help you learn more about your clientele. Over time, you can personalize automated campaigns through your POS, enabling your associates to access customer profiles at checkout or on an mPOS.
  • POS data is valuable for more than just getting to know your customers and their communication preferences. The metrics from your POS can also reveal information about your business’ staff, products, store layout, foot traffic, and returns rate—among other metrics.
  • Choosing a POS system that lets your customers subscribe to products or services makes it easy for them to keep their favorite products in stock while effortlessly maintaining brand loyalty.
  • many of the best loyalty program software options integrate with POS systems and make it easy for customers to sign up for rewards.
  • With increased mobility, data analysis, and security, POS technologies are becoming an integral part of every retail business.
ivonneyee

Modern Management Technologies in the Hospitality Industry - 2 views

The article talks about how it's worth investing in proximity marketing to increase the speed of a customer's decision, increase engagement, and eloyalty. The article states that marketers who know...

started by ivonneyee on 22 Nov 21 1 follow-up, last by ivonneyee on 22 Nov 21
mattiebell

Hilton Hotels Hit By Payment Malware - 0 views

www.silicon.co.uk/...els-payment-pos-malware-181251

shared by mattiebell on 25 Jan 23 - No Cached
  • Hilton has revealed that some of its payment systems have been infected with malware that organised the theft of targeted customer informat
  • ion.
  • nfected POS (Point of Sale) systems in hotels.
  • ...6 more annotations...
  • i
  • we identified and eradicated unauthorised malware that targeted payment card information in some point-of-sale systems at our hotels
  • 54 North American locations were compromised by point-of-sale malware
  • hospitality service providers face extraordinary challenges with customer data security at point of sale (POS)
  • often the weak link in the chain and the choice of malware,
  • Encrypting the data in the card reading terminal ahead of the POS eliminates the exposure of live information in vulnerable POS systems
  • mattiebell on 25 Jan 23
     
    This article is about the POS system at Hilton hotels and how it was breached by malware that put consumer data at risk. I found this article interesting because Hilton does not use unattended POS systems, which are what are most commonly targeted in information phishing attacks. This is definitely something that affects all aspects of the hospitality industry, and we know that consumer data is very sensitive. Hotels and other hospitality agencies are trusted to maintain high levels of confidentiality. It would be interesting to see how such a malware would have affected a smaller company with less counterattack resources.
djohn304

How Proximity Marketing Can Aid Businesses - Forbytes - 0 views

forbytes.com/...y-marketing-can-increase-sales

shared by djohn304 on 25 Jul 22 - No Cached
amdelgad liked it
  • The development of technology provides new opportunities for businesses to grow.
  • Our smartphones have changed how we shop, work, socialize, and live. It’s no wonder that so many businesses are taking on the challenge of proximity marketing.
  • The aim of proximity marketing is to deliver marketing campaigns to consumers in close proximity to retailers, restaurants, or other locations of interest to target messages.
  • ...28 more annotations...
  • The idea of proximity marketing is that a specific message can only be communicated to the right person by its proximity.
  • Enhanced customer experience: Using a proximity marketing strategy enables your company to personalize the customer experience in a way that varies your offerings based on the customer’s past, present, or future location and behavior. App utilization: Using proximity ads to provide valuable info and offers can improve user interaction with a business’s app, which can be a place for users to read regular updates and withdraw discounts, etc. Cost-effectiveness: Mobile proximity marketing is a cost-efficient way to target ads to the desired audience. Customer relationship boost: Proximity ads help businesses better understand the needs of their customers. This allows them to meet these needs to enhance relationships and interactions.
    • joshli2022
      joshli2022 on 25 Jul 22
       
      Benefits of proximity marketing.
  • Businesses of all sizes use proximity marketing to engage with potential customers,
  • The aim of proximity marketing is to deliver marketing campaigns to consumers in close proximity to retailers, restaurants, or other locations of interest to the target audience.
  • method of location-based marketing via a company’s use of their customers’ location is a foundation for a proximity marketing strategy.
  • as long as they’re physically near to the business. It makes ads more practical and efficient, as well as more personal.
  • Near field communication (NFC) proximity marketing is a marketing tactic in which retailers put a chip on the product that works as a transmitter and connect to in-store visitors’ mobiles to send them various info about certain products.
  • designed to identify the customer profile and send the message directly to the person.
  • n the form of coupons or discount cards, advertisement banners in the store, or a personalized advertisement on a store companion website.
  • this is done by utilizing mobile location tech technologies, such as GPS. But technologies such as Bluetooth and WiFi also serve this type of marketing.
  • A hyper-local sales campaign is one in which a local retailer maximizes their geographic location to house a specific sales event and makes use of the surrounding local culture to generate interest.
  • WiFi proximity marketing is integrated with in-store marketing to provide guests with personalized, customer-activated content based on their proximity.
  • Using proximity marketing technology, the ad campaigns reach a more personal level with their audience, adding a more engaging and personalized touch.
  • One such method is radio-frequency identification (RFID) proximity marketing. It allows companies to embed a unique identifier on their product, insert it into the RFID proximity marketing imaging system, and then automatically customize their targeting.
  • granting you a valuable asset: consumer data. When a customer wants to log in to your WiFi network, ask them to provide their email first so you can reach out to them later and send personalized offers.
  • meaningful data points like demographic, location/geography, platform, and time.
  • GPS-based proximity marketing. Also called geo-targeting and geo-marketing, this tactic lets companies identify and engage customers based on their location. It is mainly used in retail, services, and real estate.
  • Those locations – your local grocery store, fitness club, a particular bar- can leverage that information to send you exclusive offers and promotions.
  • Beacons, easily installed in every store and retail space, use an electrical signal to identify customer location and transmit data to them through Bluetooth.
  • calculate daily traffic patterns and broadcast promotional messages to individuals nearby, making product recommendations or simply notifying them of discounts and beneficial deals.
  • Modern business owners rely on digital marketing channels for both growth and retention.
  • Beacons can create interactive experiences and offer valuable information (such as displaying discounts) to smartphone users as they walk near to encourage them to stay or shop longer or make a purchase.
  • However, this technology is still considered to be one of the most expensive ones for marketing purposes.
  • There are less expensive proximity marketing solutions for budget ad campaigns. For instance, QR (Quick Response) Codes are a powerful tool that allows companies to create digital proximity marketing opportunities by simply creating one and hanging it on the wall in the store.
  • mobile browser detection. When visitors arrive at your website, many factors are taken into account, including their IP address, browser, and device. Every time a visitor to your website activates their mobile phone or pulls up your page on their laptop browser, you have a chance to reach out and, potentially, monetize them.
  • Enhanced customer experience: The use of a proximity marketing strategy enables your company to personalize the customer experience in a way that varies your offerings based on the customer’s past, present, or future location and behavior. App utilization: The use of proximity ads to provide valuable info and offers can improve user interaction with a business’s app, which can be a place for users to read regular updates, withdraw discounts, etc. Cost-effectiveness: Mobile proximity marketing is a cost-efficient way to target ads to the desired audience. Customer relationship boost: Proximity ads help businesses better understand the needs of their customers. This allows them to meet these needs to enhance relationships and interactions.
  • hotel visitors can receive information about the hotel and the various offers it has. Also, as guests are looking for the best cafes or restaurants for a good price, hotels can partner with local bars and restaurants and inform the guests of the deals they could get.
  • Businesses are uncovering the benefits of marketing to clients in their proximity.
  • joshli2022 on 25 Jul 22
     
    This article is about the concept of proximity marketing that supports sales and marketing development in business operations. First, the idea of this marketing strategy is to reach out to the right consumers based on mobile techs and GPS techs. Second, the four types of proximity marketing are by components, application, geography, and key players in general. Third, the benefits of proximity marketing are enhanced experiences for the guests. Applicational utilization. Cost-effectiveness on the mobile marketing, then the guest relationship improvement will be one of them to benefiting the company's business growth.
  • henderson_goh on 28 Jul 22
     
    In these days of technology advancement, proximity marketing is one of the best ways for marketing. The only disadvantage is potentially using someone's information without permission. As long as permission is granted, it would be fine.
  • djohn304 on 25 Sep 22
     
    Proximity marketing is a mode of location based marketing that uses the customers location to their advantage when distributing advertisements for their business. There are several different types of proximity marketing solutions that can and are currently being used by the most popular brands right now. There is wifi proximity marketing, radio frequency identification proximity marketing (RFID), near field communication proximity marketing (NFC), GPS based, beacon based, and QR codes. Using these methods of marketing hold benefits including enhanced customer experience, app utilization, cost effectiveness, and customer relation boost. There is an option for everyone in terms of cost and many industries are using them more and more, inclusive of the hospitality/tourism industry. In my opinion, the previous ways of advertising are becoming obsolete and the market for competition is growing and growing and growing. We all have likely encountered one or more forms of this type of marketing, and we likely will continue to in the future.
aquin206

What is Proximity Marketing? How Does it Work? - 0 views

www.avsystem.com/...proximity-marketing

shared by aquin206 on 20 Jul 22 - No Cached
  • Proximity marketing is a marketing technique whereby recipients are targeted with marketing messages based on their vicinity. Simply put, it’s when you send ads to people who are close by your venue
  • WiFi-equipped smartphone these days and logs into public hotspots, meaning that you only need the right software to collect customer data and advertise to them using your guest WiFi.
  • The way it works is that when a customer logs into your guest WiFi network, you collect data about their device (specifically the MAC number of the device), based on which you can “follow” the customer around the venue and later identify them when they return
  • ...24 more annotations...
  • QR codes
  • Bluetooth Low Energy (BLE)
  • NFC stands for “near field communication
  • pay at the store with your phone
  • QR codes are scannable barcodes
  • 5 proximity marketing technologies you need to know
  • An example would be when you enter a store and get a push notification on your phone with a discount for your shopping, or when you scan a QR code at an event to download promotional materials.
  • How to best use proximity marketing?
  • How does it work?
  • One of the easiest, yet most versatile ways to implement proximity marketing in your venue is to use WiFi.
  • This platform should have indoor positioning features, so that you can easily locate your customers, and WiFi marketing features, so that you can effectively communicate with them when they are nearby.
  • This is a somewhat antiquated method compared to the other ones we’re discussing in this article, but it has its benefits.
  • This solution has been making waves at various conferences and events.
  • it requires extreme proximity (we’re talking millimeter to centimeter range), so it’s less versatile than the other technologies discussed.
  • even though most people can turn on Bluetooth on their devices, they don’t necessarily do that. And even if they do, that’s only half your road to successful marketing with BLE.
  • Similarly to BLE, geofencing with GPS requires the user to turn on the location services on their phone, as well as have a medium of communication with you
  • What is proximity marketing?
  • sales
  • if you notice that someone visited your store several times
  • but never made a purchase, it’s time to act! Pop in their mailbox, offer a discount,
  • loyalty
  • behavior analysis
  • indoor navigation
  • gamification
  • mmdmd99999 on 20 Jul 22
     
    wifi, QR codes, NFC, BLE, GPS
  • ...1 more comment...
  • smend120 on 25 Sep 22
     
    This article discusses how marketing technology is utilized for proximity marketing. By targeting recipients with marketing communications based on their proximity, proximity marketing is a marketing strategy. It uses many technologies, like WiFi, BLE, NFC, or GPS, and can be done for a variety of reasons, including advertising, feedback, and customer service, to deliver advertisements to individuals who are nearby your location. An illustration would be if you scanned a QR code at an event to download promotional materials, or if you entered a business and received a push notification on your phone with a discount for your purchases. One of the simplest and most adaptable methods to use proximity marketing in your venue is through WiFi. You gather information about a customer's device when they sign into your guest WiFi network. Although a fairly outdated technique, QR codes have several advantages. It is incredibly simple, affordable, and quick to install. This compromises its effectiveness, although, for some applications, it will be adequate. The user is directed to a certain website by these scannable barcodes. At numerous conferences and events, the QR code solution has generated a lot of buzzes. Exhibitors utilize it to provide background information about their brand that cannot otherwise be given in the booth because it is so subtle and affordable. You can use your phone or smartwatch to make a purchase at the store using near-field communication (NFC) technology. NFC is less adaptable than the other technologies since it demands close contact and is not as widely used as WiFi or QR code readers. Although it's a less well-known technology, Bluetooth Low Energy (BLE) access points perform similarly to WiFi access points. Although the majority of individuals can enable Bluetooth on their devices, they don't always do so. However, you need a medium, such as an app that they have downloaded, and you need to put BLE beacons at your location to communicate with g
  • smend120 on 25 Sep 22
     
    This article discusses how marketing technology is utilized for proximity marketing. By targeting recipients with marketing communications based on their proximity, proximity marketing is a marketing strategy. It uses many technologies, like WiFi, BLE, NFC, or GPS, and can be done for a variety of reasons, including advertising, feedback, and customer service, to deliver advertisements to individuals who are nearby your location. An illustration would be if you scanned a QR code at an event to download promotional materials, or if you entered a business and received a push notification on your phone with a discount for your purchases. One of the simplest and most adaptable methods to use proximity marketing in your venue is through WiFi. You gather information about a customer's device when they sign into your guest WiFi network. Although a fairly outdated technique, QR codes have several advantages. It is incredibly simple, affordable, and quick to install. This compromises its effectiveness, although, for some applications, it will be adequate. The user is directed to a certain website by these scannable barcodes. At numerous conferences and events, the QR code solution has generated a lot of buzzes. Exhibitors utilize it to provide background information about their brand that cannot otherwise be given in the booth because it is so subtle and affordable. You can use your phone or smartwatch to make a purchase at the store using near-field communication (NFC) technology. NFC is less adaptable than the other technologies since it demands close contact and is not as widely used as WiFi or QR code readers. Although it's a less well-known technology, Bluetooth Low Energy (BLE) access points perform similarly to WiFi access points. Although the majority of individuals can enable Bluetooth on their devices, they don't always do so. However, you need a medium, such as an app that they have downloaded, and you need to put BLE beacons at your location to communicate with g
  • aquin206 on 07 Feb 23
     
    This article explains what proximity marketing is and five different ways it is used through. Proximity marketing is used through WIFI, QR Codes, NFC (near field communication), BLE (Bluetooth Low Energy) Beacons, and GPS. In addition to going in detail about all those, this article also explains how proximity marketing helps the company. It can help by boosting sales, retargeting, building loyalty, behavior analysis, indoor navigation and gamification.
kjeewan

Benefits of Hotel PMS and POS Integration | Hotelogix - 0 views

www.hotelogix.com/...-hotel-pms-and-pos-integration

shared by kjeewan on 06 Sep 22 - No Cached
amdelgad liked it
  • The modern hotel runs on software. You use software to schedule your employees, track housekeeping supply usage and inventory, and check guests into and out of the property.
  • Your hotel PMS and POS integration can offer major benefits.
  • Basically, your PMS handles every single task related to your property outside of selling rooms.
  • ...4 more annotations...
  • POS stands for point of sale and this system is responsible for managing all the sales on your property, such as restaurant sales, spa sales, and all the rest.
  • By integrating your hotel POS with the PMS, you make it easier to upsell all these things to your guests as add-ons.
  • By integrating your hotel POS with the PMS, you can take advantage of important features like transfer-to-room and city ledger to make it easier to bill guests during checkout.
  • By integrating a POS module into your hotel PMS, you have access to in-depth financial reports that provide you with the information necessary to make selling packages easier.
  • kjeewan on 06 Sep 22
     
    Technology and software goes hand in hand, every device in every aspect for business operations depend on them. Integrating the PMS and the POS systems would allow the property's systems to interface and communicate easier. It would help users to up sell the amenities offered at the hotel, increasing the revenue for the property and making it as convenient as possible for the guest to do everything in one place/transaction.
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