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mmorr116

Wendy's and Google Cloud Partner to Enhance the Wendy's Restaurant Experience | Hospitality Technology - 1 views

  • Wendy's® and Google Cloud announced a partnership to enhance the Wendy's restaurant experience and unlock new customer, restaurant, and employee experiences through data-driven insights.
  • Wendy's intends to leverage Google Cloud's data analytics, artificial intelligence (AI), machine learning (ML), and hybrid cloud tools to create new ways customers can order food in the drive thru, on their mobile devices and through other touchpoints.
  • Google Cloud's AI/ML and data analytics solutions will enable Wendy's to innovate ways to create fast, frictionless, and fun interactions that redefine the way customers visit and enjoy our restaurants."
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  • By bringing together Wendy's commitment to innovation, with the best of Google technology, we can help build the quick service restaurant of tomorrow that redefines speed, convenience, and quality.
  •  
    Wendy's plans to 1) reimagine the restaurant experience for customers and employees by improving business analytics and reporting 2) create new ways of ordering food through mobile, web, and other touchpoints at the restaurant 3) provide a next-gen restaurant experience.
xrive007

Robots Replacing Humans Leading to Big Job Losses: Report | PEOPLE.com - 1 views

  • Rapid Rise in Robots Replacing Humans at Work Leading to Big Job Losses in Next 20 Years: Report
  • whirring robotic machine has replaced baristas
  • these non-human replacements
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  • are rapidly changing the workplace
  • expected to erase or greatly change half of all jobs within the next 20 years,
  • This,
  • may lead to a worsening of social and economic tensions
  • Some of the robotic changes are already in plain view worldwid
  • automated cooking pots have replaced chefs
  • robots have replaced bartenders and waiters
  • Those who will be particularly affected by changes in the way we work
  • are low-skilled, part-timers in the gig-economy or the young
  • tremendous impact machines have had on job loss.
  • The OECD Employment Outlook does not envisage a jobless future. But it does foresee major challenges for the future of work
  • An antidote to this, suggests the OECD, is more training and governments increasing worker protections
  •  
    This article is about how far we are getting with technology in the restaurant business. It shows some examples of places that have acquired some of these innovative technologies.
sdavi111

Proximity Marketing: 6 Sectors that Deploy Beacon Technology | by Henote Technologies | Medium - 0 views

  • Beacon technology has been generating buzz since Apple unveiled iBeacon in 2013.
  • Beacons allow brands to push messages to their customers who have consented to them, and engage with them in a more personalized manner. The customer effort here in driving the engagement is minimal as brands could communicate without them having to do anything at all.
  • Beacons are championing a new paradigm for communications between brands and customers.
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  • From the brand’s standpoint, beacons help collect data which could help them improve their operations, marketing, sponsorship, and more. This helps track the movements of customers in a crowded place and engage with them person
  • locale and sends timely messages to their smartphone or tablet.The travel industry uses this to add value to tourists visiting a new place. To help retain the spontaneity of travel, beacons could alert travelers about different events an
  • Some industries have implemented beacon technology to target customers
  • disposable income during their commute. Cabs in the United Kingdom are using beacons so customers receive personalized marketing messages during the com
  • In the food industry, beacons could be used for everything from processing grocery orders, to notifying a passerby about promotional offers, to creating a pleasant dining experience for the customers. Beacons allow customers to book their table, reduce the waiting time, collect bill payments directly through the app. Restaurants in Tokyo have gone a step further in making the menu and the user reviews visible to the customer through their apps.
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    Beacon market is an ingenious way for companies to spread their brand and also learn about the market and how to hone in on the target market. It can also help make one company stand out over another when a customer is searching the internet for their next trip or outing.
bruss031

GoTab Unveils Next-Generation All-in-One POS for Restaurant Operators | - 0 views

  • GoTab restaurant POS was designed to help operators adapt to changing consumer preferences while still creating a personal connection with guests.
  • With QR code ordering, guests enjoy having control over the ordering and payment experience, choosing to order what they want, whenever they want.
  • operators can now easily tailor a guest-initiated experience or a server-initiated experience, enabling both parties to start and access the ordering tab and giving everyone flexibility to place orders however they wish.
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  • “GoTab has been a boon for us, helping us reduce labor and track financials and inventory,”
  • With the GoTab POS, front-of-house staff can handle the very first impression of guests’ on-site experience, which always makes or breaks the overall experience. Servers and managers can start and add to a digital tab, seamlessly pass the tab to guests, and then update it later with upsells or order changes.
  • servers can be proactive and anticipate guests’ needs with more table touches, more upsells, and real-time issue resolution.
  • GoTab allows operators to capture each guest’s preferences and build upon each guest’s ordering data to create loyalty programs and better market to customers
  • “The typical legacy POS system (at best) is going to capture the person paying for a check. In a traditional restaurant – let’s say you have a table of 4, a restaurant is lucky if they can capture a single diner’s data for loyalty, spending insights and marketing purposes.
  • GoTab’s technology also provides restaurants with a menu of solutions that can adapt to a wide variety of restaurant needs. For instance, operators might want to start with online food ordering capabilities or a standalone food takeout and delivery system which integrates to their existing point of sale system. When they later decide to upgrade to a full GoTab POS, they have a platform with functions that seamlessly communicate with one another and provide a full 360-degree approach to restaurant operations.
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    The GoTab Restaurant POS is making waves in the industry that is coupling line level efficiency with increase guest satisfaction and preference catering to better assist guests throughout their dining experience. The new POS allows both guests and restaurant staff to add to a tab and reduces the overall time servers spend at a table being an order taker and thus frees up their time to allow them to better connect with guests on a personal level and fix issues in the moment that require more attention. The GoTab POS is going to be directly competing in an already saturated market filled with market leaders such as Square and Clover but I believe thier systems offer such a significant difference to the traditional POS system that they may be able to gain a competitive edge within the market.
dlevine4195

Beacons At Airport: The Next Big Thing In The Airlines Industry - SPEC INDIA - 0 views

  • Beacon technology has the potential to transform curb- to- gate- to- destination passenger experience while increasing the revenue streams.
  • Beacons are a small wireless device that sends Bluetooth low energy (BLE) signals to the nearby mobile device.
  • It interacts with a mobile application installed on the device and triggers specific actions such as displaying a contextually relevant message on the phone, sends coupons of nearby stores, etc.
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  • So, in an airport environment, these small BLE devices are connected with smartphones and associated mobile app which helps in indoor way-finding, tracking the movements, predicting & serving traveler’s need, and much more.
  • increase the interactive engagement, beacon technology comes to rescue. It makes the travel easy by connecting with a traveler and delivers personalized proximity information in a better way.
  • Deployment of a beacon at the airport can eliminate the stress of check-in, security, & baggage management and passengers can have more time to enjoy the lounges, cafes and other airport privileges.
  • Beacons installed at the airport can track the movements of the passengers throughout the airport (where they dwell the longest, which airlines is generally preferred etc.) and generates the data which helps to identify the need of the visitors.
  • For instance: If there is any change in the gate when passengers are busy with other stuff, a beacon would ping the respective mobile app with the quick push –notification about the gate information in real-time.
  • In such a scenario, if beacons are deployed, it can help to find the route of bus location, gate and terminals easily with the help of indoor-navigation.
  • Apart from this, indoor-navigation enables passengers to search quickly for nearby airport vendors and services such as restaurants, lounges, shops, ATM locations or family restroom
  • Heat-map helps to understand the user-behavior of the passengers.
  • updates on flight delays, gate changes or baggage collection.
  • beacon can trigger contextually relevant messages, personalized deal (eg: restaurant discounts, Wi-Fi passes, upgrades, etc.) to the passengers who are nearby.
  • Influencing customers with the current offers and vouchers helps to drive customer engagement, increase sales or build brand loyalty.
  • If beacons are deployed near the baggage claim section, they no more have to look out for the electronic board to find at which carousel baggage will arrive
  • A beacon will trigger the message to the arriving passengers about the carousel and will also inform them about how long they will need to wait.
  • beacon solution will drastically reduce baggage loss, increase efficiency and ensure customer confidence.
  • MIA airport official app helps to improve passenger experiences by providing personalized updates, directions, offers based on the location.
  • Virgin Atlantic airlines provide an electronic boarding pass to the premium passengers who have installed iPhone’s Passbook app.
  • Passengers are able to receive messages and personalized notifications from the beacons. Passengers using the service will receive special offers, such as commission-free currency exchange.
  • Terminal 4 with the goal of providing convenient flying experience by displaying actual wait times at major queues.
  • The beacon also helps in resource allocation to segregate the crowd at the terminal.
  • Serves as an effective advertising toolBoost the power of personalizationIncreases app-engagement and retentionEnhance the travel experience by reducing the wait-timesReduces bottlenecks and track the flow effectivelyConnects with a customer at the right timeIncreases the revenue stream
  • Mobile and beacon technology can create a connected experience and engage passengers from a single touch point.
  • Many gates are shared by different airlines. It is not practical for each airline using the same gate to deploy its own beacon.Beacons are connected with mobile apps, so information can be used to determine a person’s location which may result in data privacy issues.Installation is complex which may lead to more cost.
  • The airport can gain valuable insights into passengers, which ultimately helps to achieve business goals through a single piece of technologyPassengers can enjoy more engaging, seamless, and personalized experiences through their ever-present mobile devices.
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    The airline industry has implemented beacon technology for a more personalized and easy travel experience. The article discusses how Beacons are collecting real time information and creating a single touch point experience to get information regarding airports or flights. It goes into detail about the ability of communication with travelers while they are traveling.
cingram21

Report by TINT Emphasizes Importance of Authentic Marketing Content for Tourism and Hospitality Industries - 0 views

  • The report also considers the impact of COVID-19 on traveler expectation and social media usage, along with "The Way Forward", a framework for the creation and application of social content by travel brands.
    • cingram21
       
      This article is a summary of a detailed report on the status of social media marketing and offers up some really great statistics on the current status of social media and the travel industry
  • he leading User-Generated Content platform trusted by over 5,000 global brands, stresses the importance of using authentic social media and marketing content for travel-related industries as they recover from the global impacts of COVID-19. Travel-centric brands face a "next normal" in a world where social media adoption and consumer expectations have increased exponentially.
  • participation due to pent-up demand after more than a year of travel restrictions and extended lockdowns. Brands should use this opportunity to lay the groundwork for future success by building relationships, and thus brand affinity, with travelers.
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  • - Content created by real consumers and trusted influencers alleviates travel concerns and aids in conversion. 97% of people who were influenced by social media had also discussed a recent leisure trip with a trusted source
  • More than 30% of social media users will make at least one purchase directly through their social platform of choice; meaning that brands with emphasis on social media or digital marketing should also invest in social commerce and shoppable social technologies.
  • brand trust is not only about marketing to the public, but also communicating with current and future employees. Employee Advocacy is taking a step outside of Human Resources and moving closer to Marketing and Communications.
  • Trendwatching indicates six social-driven trends that will affect tourism and hospitality organizations for the next three years: Social Commerce, physical and digital accessibility, hybrid experiences, sustainability, the new Business Travel, and Hyper-personalization.
georgemacintyre

No, guests do not require human-provided services in hospitality | PhocusWire - 0 views

  • The classic philosophy in hospitality goes like this: customers – whether leisure, business, corporate group or SMERF members - require services provided by super nice, smiling, well-trained humans.
  • I believe the notion that guests are demanding human-provided services is greatly exaggerated, especially today. A great example of why guests do not care about human-provided services as much as some in our industry think comes from the vacation rental sector.
  • The vast majority of these short-term rental bookings were done online via Airbnb, Vrbo, FlipKey, Vacasa, etc.
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  • Just imagine the whole vacation rental experience: you book online, receive online confirmation and pre-arrival information (directions, keyless entry info, destination info, etc.); upon arrival enter the unit using the mobile key or keyless entry; enjoy your stay; pack your bags and leave on day of departure.
  • All of this while having a completely humanless experience!
  • Five years from now, the hospitality industry won’t be needing half the people it needed back in 2019, and the savings from payroll will mean the investments in next-gen technology will pay for themselves.
  • The ultimate goal imposed on hospitality by the marketplace is simple: do more with fewer employees by using technology and thus reducing the property’s staffing needs by a significant percentage. 
  • So how much human labor would a hotel need in the future? In my view, five years from now, the hospitality industry won’t be needing half the people it needed back in 2019, and the savings from payroll will mean the investments in next-gen technology will pay for themselves.
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    This article portrays the belief that human interaction is very overrated in the hospitality industry. This author believes that rental services such as airbnb are proving that human interaction is unnecessary in hospitality and that hotels are wasting many resources by hiring too many people that technology could do the work for instead.
mmoutsatsos

Travelport Delivers New Retailing Tools for Advisors | Travel Agent Central - 0 views

  • Travelport+, with enhanced, modern retailing tools to make it easier for advisors to offer more choice and deliver better service to their clients.
  • Trip Manager portal on Travelport+, offering travelers the ability to service their own trip and carry out fast, easy transactions on the go.
  • Travelport also updated its servicing capabilities to improve airline connectivity and empower advisors to serve travelers more efficiently, with less back-end work.
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  • undergoing an upgrade with better room, rate and rules details as a result of enhanced connectivity with Hilton.
  • Travelport’s desktop tool, Smartpoint, can access a suite of features aimed at simplifying everyday tasks. Enhancements include more customized itinerary quotes in Trip Quote as well as faster Assisted Ticketing capabilities that streamline complex ticketing and exchange tasks for advisors.
  • Travelport+ tools and agency capabilities continues with simplified access to enriched travel content from multiple sources, including NDC (New Distribution Capability) standard content. Travelport says it is the first and only global distribution system (GDS) to sign NDC content distribution deals with three major European airline groups (Air France-KLM, International Airlines Group (IAG) and Lufthansa Group).
  • self-service option for travelers using the new portal allows agencies to preserve resources while offering travelers an improved experience with the ability to easily add extras to their trip, such as adding meals, bags, selecting seats and automatically checking into their flight.
  • Enhanced APIs make it easier for advisors to understand offers and compare brands with similar attributes on a like-for-like basis. Travelport customers will also be able to easily identify upsell offers with NDC and ATPCO fares for a simpler, more modern browsing and shopping experience.
  • Agencies can better manage the hotel bookings they sell with Content Optimizer, a simple self-service rules engine.
  • so agencies can easily create and customize their own content rules.
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    Travelport+ the next-generation GDS platform.
jsmiranda22

How COVID-19 has accelerated tech adoption in the hotel industry | Hotel Management - 0 views

  • exponential technology.
  • refers to both the rapid improvements in cost and performance
  • Smart capacities and services that were previously considered add-ons to the guest experience will quickly become requirements in the post-pandemic hospitality space.
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  • Investing in integrated online booking platforms that help to supplement staff efforts and create a seamless, personalized experience is the best way to ensure the guest has a positive brand experience
  • Hoteliers are using app platforms to track spaces used by guests and ensure a thorough sanitation before their next use
  • Integrated app platforms can help guests order room service or a morning coffee, reserve a spot out on the pool deck or communicate virtually with a staff member for instant assistance
  • Reward programs are meant to incentivize returning business without alienating first-time customers, or overemphasizing the different levels of guest perks.
  • A personalized guest app can offer different levels of accommodation.
  • Their choices and preferences could be logged as data and shared with the staff to help personalize their next stay.
  • Wearable technology has gained in popularity as a way to monitor guest activity, manage contact tracing, and help control the spread of the virus
  • also offers valuable feedback for consumer analysis
  • The more that guests are able to be tracked and recognized, the more they deserve to know their data is safe.
  • App platforms should have a section detailing which guest operations remain completely private, the rules and regulations regarding the use or sale of customer data, and the consequences that apply if any rules are breached.
  • Accelerated adoption of technology will transform the hotel sector at a rate even more extreme than once predicted
  • Smart tech will offer benefits to customers and staff alike, elevating the guest experience and making new levels of personalized hospitality possible.
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    *The hotel industry has incorporated exponential technology for its improvements in cost and performance -an implementation that evolved rapidly during the pandemic that hasn't been seen before. *Smart technology has offered benefits to customers and staff while elevating the guest experience on a personalized hospitality way.
llibe010

Business on Cloud: Hospitality | Cloud technology | Cloud Kinetics - 0 views

  • The hospitality industry has undergone a transformation in the last decade, mostly due to data explosion, social media boom as well as changing customer expectations and behaviour
  • Working together with other cloud-based next-generation technologies, Cloud technology is helping hoteliers gain a deeper understanding of their operations and their customers, across locations
  • Strong demand growth with hotel software spend forecast to grow at 7-8% over the next three years globally
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  • The Hospitality Industry, like any other service industry, can gain the ability to monitor, test, and implement better solutions to improve guest experience, streamline operations, and provide better data security by migrating their applications to the cloud
  • Hospitality industry is a competitive space with hotels looking to offer promotions to attract guests
  • Cloud services allow for information to be readily available in a user-friendly set up, with access from multiple devices
  • Most cloud providers operate on a Pay-as-you-use model. This means that cloud services can be obtained in timely manner when the need arises. In other times, cloud resources can be shut down, when not in use.
  • It is important to partner with the right cloud solution provider in pursuing your company’s most important objectives
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    The article discusses the various applications of cloud computing in the hospitality and hotel industry. It focuses on the use of cloud servers in property management and includes several benefits such as scalability due to the seasonal nature of demands, ease of connectivity, better accessibility and reduction to IT and infrastructure costs. The article also shows how cloud computing helps hotels transform the guest experience. Various categories of cloud-based apps have been discussed as well including marketing, booking appointments, POS transactions, and managing reservations and events. The article concludes by cautioning hoteliers to partner with the right cloud service provider as it is necessary to align the business objectives with the service offering of a particular provider and ensure synergy.
cpaez007

New technology coming to cruise ships in the next few years | Miami Herald - 2 views

  • Wristbands, which open doors, come for an additional price but are free for children.
  • The app will also have facial recognition to allow crew to identify passengers. Other features include way-finding navigation — like Google Maps for ships, — the ability to make purchases, request services, book excursions and plan daily activities in-app. The MSC for Me app will also offer suggestions based on guest preferences.
  • The Miami-based cruise line announced earlier this month a new Cruise Norwegian app that will allow passengers to check in ahead of their vacation, book excursions, make dinner and show reservations, and purchase drink packages or other amenities. Unlike the Carnival or Royal Caribbean versions, the app doesn’t change the physical embarkation process, but it does offer the option to go paperless with the documentation needed to go aboard.
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  • Like Norwegian, it will rely heavily on an app component, that, like Carnival, will also be available on interactive screens around the ship, in addition to mobile devices and stateroom TVs. And, like Royal, MSC will have a smart watch with geo-location that is also connected to the app.
  • In January, Carnival revealed the result of an 18-month project aimed at making the cruise experience more intuitive. Instead of largely relying on a smart phone, the company chose to build a “medallion.” The quarter-sized, two-ounce disc contains passenger information, incorporates geo-location services and is personalized with each cruiser’s name and sail date. It can be carried in pockets or worn on wristbands or pendants for an additional cost.The medallion interacts with the whole of the ship, which will be retrofitted with thousands of sensors and interactive screens, and miles of cable.
  • In the short-term, those innovations will looks like this: Guests will check-in through facial recognition technology — not check-in counters, thus eliminating lines. On board, passengers will be able to sign up for excursions, order drinks and make dinner reservations from a new Royal Caribbean app that also will enable crew to find passengers based on facial recognition. The app will partner with Royal’s WOW Bands, similar to Disney’s MagicBands, to open stateroom doors. And, thanks to RFID tags on luggage, guests will also be able to track the progress of their bags to their rooms. As with Carnival, the more passengers interact with the technology, the better equipped the app will be to offer meaningful recommendations.
  • For example, as guests approach their stateroom doors, the door senses the medallion and unlocks it for them. A digital photo wall senses a passenger’s approach — thanks to the medallion — and adjusts to show the cruiser his or her vacation pictures. After a guest requests a drink, either on an interactive screen, a smart phone or other device, crew can find that passenger wherever he or she is on the vessel because of the geo-location in the medallion.The operating system behind the medallion is Ocean Compass, an online vacation profile that passengers create before sailing, where they input their preferences; during the trip, they can add information via onboard screens and personal devices. Crew can also access passenger profiles in Ocean Compass, allowing them to offer relevant suggestions and address passengers by name.
  • Beyond that, Royal Caribbean plans to add virtual reality and augmented reality into the passenger experience. These concepts might transform cabin interiors with images of a starry night or a peaceful sunset displayed on screens on the walls, ceiling and floors. It could also transform dining by introducing virtual reality glasses that can transform the venue into a new landscape based on the cuisine passengers are eating.
  • But with the new technology will likely come privacy concerns. Much of the software cruise lines are introducing also involves capturing passenger information and using it to curate suggestions about what to do.
  • It’s already happening. In 2014, Starwood Hotels announced plans to start using smart phones as hotel keys, with the help of an app and Bluetooth connection. Hilton this year discussed plans to build a “Connected Room” in 2018, which will allow guests to control features of the room through an app, including lighting, entertainment and temperature.
  • It elevates the experience for everyone, not just the highest paying passengers, and not just on its best and newest units. I think it will become the norm...eventually the cruise industry and, not just the cruise industry, but other places, other tourism [entities].
  • The technology aims to ease irritations: the long lines to embark or disembark, crowded bars, the impersonal feeling of a mass congregation of people.
  • Carnival Corporation, Royal Caribbean Cruises, Norwegian Cruise Line Holdings and MSC Cruises — have all come out with tech that promises to make cruising a less cumbersome experience. Most of it incorporates facial recognition and geo-location.
  • In the next five years, the new normal in cruising is going to be a better-connected voyage that will largely do away with lines and waiting — some of the factors that deter travelers from cruising to begin with.
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    The article revolves around new technological concepts that the main cruise lines are adding to the cruising experience. While they have heavily focused on the ships hardware, they want to implement new software that will make the experience more enjoyable and simpler for guests to enjoy. Carnival, would like to implement a "medallion" called the Ocean Compass, that is crossover between the Disney Magic Band, and the band seen at the Universal Volcano Bay water park. It fits the Disney aspect, because it holds information,can open doors, and links guest pictures to the technology. It is similar to Universal, because it informs guests of when to attend something, so that they do not have to wait in a line. Royal Caribbean, likes the band idea that Disney presented, and wants to make bands of their own, that have similar functions that the Ocean Compass from Carnival has. In addition, Royal Caribbean wants to expose their guests to Virtual Reality. They hope to create an immersive experience for their guests, from the comfort of their rooms. Norwegian and MSC are mostly developing smart phone applications, that allow guests to check-in, book excursions, and open rooms. It is obvious that Disney developed a great idea with combining a "magical" band and phone application. The concept is so successful, that other players want to utilize the same formula. Let us see how well it works in the cruising industry.
jsmiranda22

The Future of Restaurants in 2022 & Beyond | SevenRooms - 1 views

  • what’s next for the restaurant industry? Which innovations and restaurant consumer trends will we see next? What will guests expect from restaurants, bars and nightlife venues?
  • Guests will expect moreThe digital experience will be more important than everConvenience will be a top priority for dinersOnline ordering is here to stayAutomation will be key to scaling hospitality effortsData will be critical to retaining guests
  • Guests will have high expectations, but restaurants will have a difficult time meeting them due to rising food costs, shifting pandemic-related situations and labor shortages. 
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  • 54% of guests believe that an online reservations system is the most important technology feature a restaurant can offer.
  • customers crave convenience, and they will continue to expect it in the years to come.
  • Personalized convenience is a restaurant consumer trend the hospitality industry will see in 2022 and beyond. Future-proof your restaurant:
  • Future-proof your restaurant
  • Online ordering is here to stay. If your restaurant doesn’t offer convenient takeout and delivery options, you can bet that your customers will satisfy their cravings with your competition.
  • In the very near future, automation will not only help restaurants keep up with demand and daily operations, but it will also help them do things that just aren’t possible otherwise
  • When you have information about your guests – such as their dining history and preference
  • You will be able to attract them with targeted marketing offers that speak to those habits and preferences.
  • Diners will crave a level of hospitality that not only gives them what they want, when they want it, but that also personalizes offers and makes it easier for them to decide when to make a reservation or what to order
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    This article briefly describes predictions in trends for the future of restaurants in 2022 and beyond. The most commonly used trends to implement are: -Higher expectations in guest satisfaction -Digital platforms for things such as online reservations -Personalized convenience to feature relevant products to the consumer -Online ordering that offers both takeout and delivery -Automation in operations and marketing such as the usage of customer relationship management (CRM) -Guest data to target market offers
sherylehlers

12 Ideas for Your Hotel's Social Media Marketing Strategy in 2023 - 1 views

  • social media is one of the most crucial tools in any hotel’s marketing strategy for promotion and advertisement. Social networks can give your property exposure like never before to help increase brand awareness and drive more direct bookings.
  • promote your hotel as an experience,
  • Social media marketing requires consistent posting, testing, and optimization across various social media channels to attract new customers and build brand awareness.
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  • Engagement.
  • Brand awareness.
  • Analytics
  • Acquisition.
  • Content marketing
  • Customer service
  • TikTok
  • Facebook
  • YouTube
  • Instagram
  • find an influencer that aligns with your hotel’s brand and voice
  • Snapchat.
  • key to standing out is to develop your brand’s voice and consistently share your values to attract like-minded travelers to your property
  • 5 most popular social channels in 2023
  • you must emphasize features that make your hotel stand out, including your unique design, beautiful surroundings, local food specialties, and nearby attractions worth sharing.
  • launch a marketing campaign that offers exclusive loyalty discounts. This approach shows both past and potential guests that you value their loyalty and are willing to recognize them with rewards.
  • launching contests on various platforms, you engage with a larger portion of your customer base and accumulate more followers.
  • To maintain active engagement and foster new bookings, you need to make sure you:
  • Regularly share updates
  • Answer prospect inquiries in a timely manner Add new, high-quality images and videos Showcase your property’s best features Promote a unique guest experience
  • tools like Hootsuite or Sprout Social to help manage your accounts by allowing you to schedule future posts in bulk and view and manage all your social media platforms from one dashboard
  • Influencers are usually content creators or bloggers who are viewed by their followers as brand ambassadors and people who share authentic experiences.
  • Once you’ve found your brand’s voice, your visual content, videos, descriptions, and interactions with travelers must be consistent with your brand culture and follow brand guidelines where possible
  • By strategically adding popular hashtags to your content, you make your social media posts more searchable and easier for potential guests to find
  • digital marketing tool you can use is paid social media campaigns
  • Facebook ads are probably the most popular way to target your audience, and from the Facebook Ads Manager platform, you can also create ad posts for Instagram.
  • a “call to action” button that links directly to your booking engine so visitors browsing your social media page can get to your booking engine in one click.
  • Love it or hate it, TikTok is the social platform taking over the world of social media marketing. Increasingly travelers are using TikTok to research and plan their upcoming trips, especially Gen Z’s and millennials, who make up 80% of platform users (between 16-34 years old).
  • To increase your online presence and rank higher in search engine results, 2023 is when hoteliers need to prioritize short-form video content as part of their marketing plan.
  • Highlight activities or local places to visit, like restaurants or cafes, in exchange for a repost on their social platforms.
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    Social media marketing is impacting the hospitality industry and if you don't already have a strategy you need to start one. You can do this by reviewing your goals which might include increasing engagement, brand awareness, analytics, acquisition, content marketing or customer service. Next you will want to pick a social channel to implement your strategy on and be creative with it. Whatever you decide strategy wise start small and build on it to reach new customers and build loyal ones.
mmart802

Contactless Check-in for Hotels: Here's What You Need to Know - 0 views

  •  Recent surveys have found that contactless check-in and a touchless journey can help guests feel more comfortable staying in a hotel, with 26% of consumers indicating they want digital room keys and 35% asking for contactless payment options. 
  •  For check-in to be truly contactless, your hotel needs to factor in each step of a guest’s arrival and anticipate the points at which human contact can be prevented or replaced with technology.
  • Mobile check-in solutions help hotels gather customer insights about their guests: learn what their preferences are with a pre-arrival questionnaire, and see which offers and amenities a guest chooses to learn about before their stay.
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    The lodging industry has been implementing contact-free check-in way before the pandemic started. Hotel companies saw that as a solution for the long lines at the front desk and the time wasted signing required documents before receiving your key. Contactless check-in has been proven to be more effective and favorable by many travelers. Guests can now check-in through their phones and even have a digital key to unlock their room. Check-in applications will allow you to learn about the guests' interests in your amenities/ outside attractions which can help companies better the experience for the next time that guests books with them. As these contactless check-in apps are implemented into more hotels, it is best to inform the guests of the process atleast a day before their arrival. Since some might not be familiar with the idea, the companies should guide them on how to check-in through their phone and how to access their key. The more that guests will adapt to doing this, the more that they (and your employees) will be happy.
ryanbonifas

Professional Sports Venue Security Issues, Emerging Threats, and Technology Solutions - Total Security Advisor - 1 views

  • A total of 40 venue directors hosting teams from Major League Baseball (MLB), Major League Soccer (MLS), the National Basketball Association (NBA), the National Football League (NFL), and the National Hockey League (NHL) completed the survey. Staffing and training, fan behavior, technology utilization, patron screening, cybersecurity, and drone mitigation were areas of focus.
  • The majority of respondents indicated that their current entry screening checkpoints caused lines to form outside their venues, and the average wait time is less than 10 minutes during the busiest times.
  • Top training requirements for security staff included venue/event familiarization, prohibited items, fan code of conduct, standard operating procedures, how to operate security technology, and crowd management. Facilitated in-person training was the most common method, followed by table-top exercises, routine refresher courses, e-learning, and workshops.
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  • fan behavior is worse than it was 10 years ago, and 65% indicated that COVID-19 restrictions caused increased tension between patrons and staff
  • Technology can bolster safety and security efforts when budgets permit acquisition. Closed-circuit television, walk-through metal detectors, electronic tickets, stationary bollards, explosive detection canines, and venue signage were utilized by 100% of the respondents. Facial recognition software, license plate readers, retractable bollards, automated barrier systems, and RFID for staff were most likely to be purchased if additional funding was available.
  • Many experienced staffing shortages in the last two years, and 70% of respondents indicated that staff absenteeism increased since the beginning of the COVID-19 pandemic.
  • Most respondents (87%) use patron screening technology, including walk-through metal detectors, handheld magnetometers, and x-ray scanners.
  • Ideally, venue directors want to get patrons inside the venue faster without sacrificing prohibited item detection accuracy. If respondents were able to acquire new screening technology, they would likely purchase facial recognition systems, followed by millimeter wave scanners and explosive particle detectors.
  • Only 20% of respondents use artificial intelligence in their security screening, surveillance, or incident response technology. However, 62.5% believe they understand how artificial intelligence can help their security operations.
  • Most respondents have implemented a cybersecurity defense program and provided basic cybersecurity awareness training to full-time staff. In addition, patrons are informed of the secure in-house WiFi networks to use at their venues.
  •  
    In the ever changing world of venue life safety, technology is becoming more prevalent. Within budgetary limitations, venues are looking for better ways to ingress guests while keeping the safety integrity of the facility. If applicable, venues would like to incorporate facial recognition and screening as guests arrive. While looking at capex for technology, what will the next wave of venue security look like? Is facial recognition and pass through magnetometers be the peak?
anaferia

Capital expenditure management to drive performance | McKinsey - 0 views

  • companies that reduce spending on capital projects can both quickly release significant cash and increase ROIC
  • As the cost of capital goes up, discipline in managing large projects will become increasingly important.
  • organizational drivers that impede capital expenditure management affect all stages of a project life cycle, from portfolio management to project execution and commissioning.
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  • essential to identify strengths, areas of improvement, and the value at stake.
  • capital expenditure management leaders face similar challenges to those in other functions that have already undergone major productivity improvements: often these challenges are not technical problems but instead relate to how people work together toward a common goal
  • organizations have a significant opportunity to fundamentally improve project outcomes by rethinking traditional approaches to project delivery
  •  
    Businesses may optimize the life cycle of a capital expenditure project by concentrating on three areas: capital strategy and portfolio optimization, project development and value enhancement, and project delivery and construction. Organizations must develop a transparent and carefully evaluated baseline and capital budget that provides a clear knowledge of the total capital expenditure budget for the next years, as well as realistic cost and time predictions for the organization's portfolio of capital projects. While claims on capital projects are relatively prevalent, smart management may keep them under control and allow owners to retain considerable value.
carine_elie

6 Technology Trends Redefining the Hospitality Industry - 0 views

  • In a Stayntouch/NYU Tisch Center of Hospitality Report, 81.7 percent of hoteliers surveyed had implemented at least one new technology during the pandemic, and/or were planning to in 2022. Incorporating technology into day-to-day operations is essential to minimize human error, maximize service efficiency and improve the guest experience.
  • Gamification of travel planningWith cabin fever at an all-time high, the world couldn’t be hungrier for spontaneity. As people contemplate their next getaway, hospitality companies can leverage gamification — using game design elements in non-game contexts — to turn travel planning from a chore into a guilty pleasure.By interplaying gamification mechanics like challenges, chance and rewards, with elements like points, quests and sharing, companies can capitalize on human motivation. Imagine a travel planning website that challenges users to solve a travel puzzle where they will achieve a score, be ranked on a leaderboard and receive points for their next trip.Popular European airline Lufthansa introduced Lufthansa Surprise, which allows travelers to choose from nine categories, with themes like nature, cities or partying. Upon picking top choices from seven to twelve European cities, the destination is only revealed after booking. Beyond novelty, using gamification for online advertising is proven to boost data driving, customer loyalty, brand awareness, user-generated content, online engagement and revenue. 
jordanskj

The Impact of AI on the Hotel Industry - 2 views

  • AI – artificial intelligence – is everywhere these days. It’s baked into your smartphone, your desktop and laptop, your virtual assistant, your smartwatch
  • They’re bits of code that live in the technology we use every day.
  • The term “AI” doesn’t have to refer to an autonomous robot that handles the cleaning in your home. It can just as easily refer to the algorithm used to personalize the marketing emails you receive.
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  • An AI-powered phone system can intelligently route calls. Chatbots can answer basic questions online. AI-connected remote check-in systems can allow guests to check into their rooms remotely via a smartphone app and never need to stop at the front desk to begin with.
  • Without AI, it would be impossible for your team to deliver the level and quality of service that you expect and your guests deserve.
  • AI is enabling personalization on a much deeper level – one that affects the very core of the guest experience.
  • Chances are good that you use a property management system (PMS), as well as a point of sale (POS) system. Both of these are powered by artificial intelligence, which is how they can help you manage bookings, sell add-ons, add them to guests’ bills, and more.
  • Room rate optimization Dynamic room pricing based on occupancy Updating your rates across multiple channels and OTAs in real-time Comparing your performance and rating to other hotels in the surrounding area
  • AI is vital to being able to maximize your revenue while automating mundane tasks and reducing the amount of human effort required (and the number of errors caused by humans, as well).
  • Artificial intelligence embedded in the software you use every day, such as your PMS and POS, enables better efficiency, a deeper connection with your guests, and, ultimately, more success for your hotel.
  • For instance, an AI chatbot added to your Facebook Messenger can answer guests’ questions and take basic information and add it to your database. That can then be used to personalize further interactions with the guest. You might make special offers that speak to their unique needs, such as child-friendly rooms, all-inclusive stays, or experiences that include a room at the hotel, but also tickets to events or shows in the surrounding area.
  • AI allows you to personalize every aspect of a guest’s stay.
  • offer unique amenities and services
  • to live up to today’s guest expectations, such as less human interaction and more automation (both of which are important for health and safety protocols).
  • n fact, data is considered more valuable than any other business asset, including cash.
  • To put the information you have in hand to use on your hotel’s behalf, you must sort, organize, cleanse, parse, and then transform it into something usable by human beings.
  • automating all these processes and ensuring that you’re able to surface key insights that speak directly to your ability to reach and engage with guests while staying abreast of current trends in the industry.
  • make informed suggestions from the travel/concierge desk
  • Once, science-fiction predicted that we would eventually live in a world filled with robots that make our lives simpler and easier. That day has come, but the robots are largely invisible.
  • Today, you’ll find AI at work in just about every aspect of all industries.
  • You only need to look at the incredible number of tasks that front desk staff are expected to juggle to realize that, without artificial intelligence, the situation would be very different.
  • In addition to juggling all of these tasks, employees are expected to be courteous, kind, to verify guest documents thoroughly, provide their undivided attention, and answer questions promptly. Since human beings are not actually able to multitask, how do you ensure that all of these things happen simultaneously and correctly? The answer is, with artificial intelligence.
  • Personalization is an essential consideration today. Consumers expect the businesses they interact with to personalize all communications. That applies to everything from voice communications to email marketing, social media interactions, and more
  • How is AI enabling better personalization?
  • It’s all about creating a unique experience that’s tailored to each guest or family.
  • From business intelligence in the hospitality industry to automating front desk and back-office tasks, AI is here to stay.
  •  
    Hospitality employees are faced every day with multi tasking which can lead to human error. AI has many benefits in making the majority of these tasks automated. Hatboxes will take a guests information, and record it into the database which will allow the staff to make the stay more personalized with information at hand.
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  •  
    AI exists in all functions of our modern lives. It has fundamentally allowed for more processes to happen, while exhausting less human labor. It has created more efficiency and accuracy in the hospitality industry.
  •  
    The article simply describes the ways in which AI is apart of our everyday lives and how it has not only impacted us as individuals but in the hospitality industry. Years ago, when we thought of AI we would think of big robots but now AI is as small as a chip in an iPhone, or as intangible as data on a software. AI has enabled a deeper level of personalization to guest experience as well as added close to maximum efficiency in the data and intelligence realm. It allows for multiple processes to be happening at the click of a button, lessening the potential exhaustion of our human resources in these businesses. In my opinion, AI has brought exponential convenience to our everyday lives and although sometimes intrusive, it makes life easier. Being able to rely on a piece of technology to remember certain patterns and trends is convenient and efficient.
  •  
    In this article, the author thoroughly discusses how artificial intelligence has severely impacted the hospitality industry. The author begins with a short description of what AI really is, stating "The term "AI" doesn't have to refer to an autonomous robot that handles the cleaning in your home. It can just as easily refer to the algorithm used to personalize the marketing emails you receive". They then go on to explain how AI can be and IS extremely helpful to the operations side of the hospitality industry. For example, when the front desk phone rings, AI can be implemented to intelligently reroute incoming calls to the correct department's line, alleviating some of the work off of the front desk staff who would've otherwise needed to stop what they're doing to answer the phone for something as simple as a transfer to a different department. Next is a section dedicated to how AI can personalize the guest experience. By collecting data on guests while they're using your website, you can show them offers and amenities at your hotel that are tailored to them. The example in the article states "You might make special offers that speak to their unique needs, such as child-friendly rooms, all-inclusive stays, or experiences that include a room at the hotel, but also tickets to events or shows in the surrounding area". All in all, AI is vital to the hospitality industry. It not only helps guests have the best experience they possibly can, but it also helps the staff with providing the best service they possibly can to the guests.
claudecole

Smart Hotel Technology & Proximity Marketing | Optimove - 0 views

  • Use automated check-in courtesy of geofencing. By utilizing geofencing – a virtual ‘fence’ around a specified location – hoteliers can provide guests with the option to check in as soon as they’ve landed (or when they’re nearing the hotel) by sending a push notification to their smartphone that takes them to the relevant check-in screen in the hotel’s app. 
  • So when a guest has checked in, and for the duration of their stay, beacon technology can detect when guests are near their room via their smartphone and unlock the door
  • Once in their room, that same technology can deliver all manner of wonderful a-ha moments – from switching on the lighting when guests enter, to turning on the air-con, to setting just the right room temperature
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  • An immersive guest experience creates loyal customers, expanding the reach of your brand as they share their experience, and helping increase revenues as a result.
  • t’s never been more critical to reach customers with hyper-personalized content – aka, the right offer, at the right time, and in the right place.  
  • Location-based marketing also provides opportunities to partner with local businesses and take advantage of geofencing so when guests are nearby, say, a local restaurant around dinner time,
  • Check-out courtesy of proximity marketing is the perfect opportunity to give your guests a frictionless send-off, and if you’re smart, an offer or two to help them remember you by
  • Using beacons, hotels can provide their guests with digital maps that track their location in real-time, and deliver them to their desired destination, minus the frustration.
  • Proximity marketing enables the savvy hotel brand not only to stand out in an ultra-competitive marketplace but to build valuable, meaningful connections with customers that foster loyalty over the long term.
  • 74% of guests value hotels/resorts that customize messaging and offers 88% of guests want a hotel app that delivers a personalized CX 
  • Immediate conversions by engaging customers when they’re most likely to respond. Better app engagement, enabling hoteliers to ship relevant, valuable messages that guests want to receive – when they want to receive them. Increased retention – by shipping hyper-personalized content, app users are more likely to hang around to see what’s coming next. 
  • 95% of guests believe their chosen hotel should be making efforts to introduce them to local culture (I-AM) 
  • the entire in-room experience can be elevated from mediocre to marvelous via the humble beacon, helping to make the guest experience memorable and elevating the chances that they’ll be back next year.  
  • But there’s another benefit to location-based check-in. As well as providing a hassle-free experience for guests, the use of location-based technology means hotel staff can be notified when guests are on their way, giving them the opportunity to prepare for their arrival (being there to ‘meet and greet’, having room keys available if required, or even having a welcome drink at the ready for that ultra-personal touch!). 
  • Beacons inside hotel rooms can identify when guests are back at base, and, coupled with additional insights courtesy of your analytics platform, provide the perfect offer for in-room services.
  • More and more hotels are using geofencing and beacon technology to help guests find what they’re looking for via their smartphones
  • The optimum guest journey is made up of many delightful aha-moments, which when woven together create the ultimate travel experience.
  • Responsive, personalized, valuable interactions that meet individual needs, and introduce them to new experiences. Location-based targeting can help deliver these critical micro-moments.  
  • he important thing to remember? Yep – personalization. If your analytics tell you that a guest was a frequent spa-user during their vacation, you could send them a voucher for spa products to take home with them. Just a thought.
  •  
    Proximity marketing is a hotel's current powerful tool for elevating guests' experiences. It is imperative for a hotel to have a fun, interactive, and easy-to-use app that creates a better stay for its guests. Some benefits include geofencing, room entry and room controls, and hotel navigation. These factors all go hand in hand in creating a seamless and memorable hotel stay.
  •  
    This article goes into detail about the utility of proximity marketing in terms of adding guest experience within the hospitality industry. It also details how guest retention can be increased by the ability to use analytical data in order to gain insights on guest trends allowing for a memorable personal touch. Another major point made within the article details the importance of hospitality companies promoting local experiences outside of the venue itself and proximity marketing allows for local businesses and attractions to be highlighted.
jsanc478

Getting E-waste Right | Green Lodging News - 8 views

  • In the past decade, televisions have grown bigger, then flatter, then bigger again. The emphasis is on the new: buy now, because your old television is clearly, decidedly obsolete.
  • The demand for the current and the top of the line strikes a chord especially in the hospitality industry.
  • equal to, or greater than, those offered by their competitors.
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  • The result is a product cycle that matches the pace of innovation:
  • Between consumers and businesses, an estimated 50 million tons of electronic waste is disposed of each year. Some of that is recycled properly. The rest is not.
  • Nearly 400 million units of consumer electronics are sold per year. Relatively light regulations and recycling standards result in th
  • Multiple Solutions for Hoteliers Despite the doom and gloom, there are a multitude of solutions to the hospitality industry’s e-waste problem.
  • The remaining 86.4 percent made its way into landfills,
  • Old TVs and computer monitors contain lead, cadmium and brominated flame retardants; all of which are hazardous to personal and environmental well-being.
  • 90 percent of the e-waste that is recycled is sent overseas.
  • Developing countries have become ground zero for e-waste collection
  • . According to the U.S. Environmental Protection Agency, only 13.6 percent of all e-waste was recycled properly in 2007
  • That hotels upgrade their televisions is not an issue as long as their existing units are recycled properly
  • It starts with awareness:
  • Then hoteliers can move to change a different statistic:
  • , hoteliers should seek out domestic recyclers and take care of their e-waste recycling with proven, safe commodities.
  • Environmentally responsible, eco-savvy hotels are in vogue right now, appealing to customers with promises of sustainable travel and accommodation
  • Sustainable building materials, recycling services and even linen reuse programs are tangible ways for guests to see that their hosts are eco-conscious.
  • Green Hospitality with a Backbone
  • Green hospitality makes money, but it mustn’t be without a backbone.
  • Actual green hospitality outweighs the appearance of green hospitality
  • organizations hop on the sustainability bandwagon, it is more important than ever that recycling becomes permanent,
  • This means actively looking for and implementing recycling solutions, not simply shipping our problems overseas.
  • e recycle and reuse more than ever. B
  • E-waste recycling, for most people and companies, is not a day-to-day occurrence, which means we should be ready to handle it when the time comes
  •  
    This article is based on how we can improved e-wastes on doing little changes that will benefit on our future. Most of the e-waste is not recycle properly, we buy things after things and more after more, every time a new technology comes up there is the motivation on buying what is the lasted cool technology, and what about what we have , where does it go ? to the trash or recycle, but we do not know where that recycling goes, I believe learning more about it will help on our routine of how to recycle better and help with this process to proceed right.
  •  
    We quickly move to 'next' as far as technology goes and rarely think about how to get rid of it when obsolete. In the Caribbean for example, there are not may recycling plants for e-waste, in fact, many rarely do recycling on a whole. In the Turks and Caicos, disposing of a television or a phone is as simple as throwing it in the trash among everything else. What happens next? It goes into the landfills and there they lie. Imagine the toxic waste from over 40,000 inhabitants on a small island. While moving with the crowd seems to be the way of the world, I believe government entities must act swiftly in ensuring e-waste is disposed of correctly to preserve this island and its inhabitants for generations to come. The technology should not outpace the disposal thereof.
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