Touch screen POS: Point of sale systems now have a touch screen display to allow cashiers and servers to input orders. It automatically sends the order to the kitchen without the need for a call or a manual dining ticket. The latest POSs can even send separate dining tickets for different food preparations, for an order.
Stock and time clock management: These two components can be directly integrated in the latest POS terminals, allowing employees to clock in and out of any POS. The central computer keeps tab of the hours worked. It also allows computers to keep track of food and dry stock, based on the orders that are coming back through the POS system. It alerts the server, if a particular ingredient is out of stock.
Technology also helps accurately measure the exact amount that goes into a fryer basket or in portions/ servings. This helps in maintaining the same standards each time an order is placed.
Modern financial control tools allow managers to make balance sheets, statements of cash flow and income. There are advanced softwares available, which help the management get a clear view of the finances involved in the day-to-day running of the restaurant.
Future technologies
Many new technologies are also knocking at the door of the Indian hospitality industry. Internationally, these tools are already in use to improve efficiency. For instance, client server technologies (CST) offer great advantages to mid and large sized multi-property hospitality chains.
They allow owners to effectively integrate disparate systems like multiple computer platforms or software, accumulated over the years. They simplify report generation and MIS (management information system) support, making these functions more efficient. Players that are in expansion mode and are trying to overhaul their IT infrastructure can use these solutions to reduce their IT costs and improve staff productivity.
Software as a service (SaaS) or pay as-you-go services (where software such as ERP solutions are made available on demand over the Internet and users are required to pay a monthly rental based on the time and nature of use) have also emerged as another cost effective way of handling data and processes over the Internet. Here, companies can reap big dividends by effectively cutting down on their system maintenance costs.
Green technology is another option, players can look at. It helps improve sustainability in areas like energy efficiency through the use of solar power for cooking or water heating. Solid waste management, plastic and paper recycling machines, rain water harvesting, and water efficient technologies, are other green technologies. If deployed in earnest, restaurants and hotels can reap long term benefits,besides scoring high on environment friendliness and brand image improvement, among customers.
In this article, the author pointed out that nowadays the Internet has played a prominent role in the lives of most consumers, so hotels and restaurants must make the good use of the Internet to send their marketing messages. Through the e-marketing experiences, the article has introduced some best practices as well as tactics for hotels and restaurants, revealing a list of e-marketing Do's and Don'ts. In one word, the author believed that striking the right tone is essential in an e-marketing program. Be clear, straightforward, respectful and fun to score points with recipients, and offer things they value: exclusivity and meaningful rewards. In addition, use database analysis tools to make the most of the data collected: to cater to specific groups and even personalize messages.
