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ahart054

How Hotel Cybersecurity Threats Have Changed During the Pandemic - 0 views

  • Hotel industry cybersecurity experts say both the "nature and velocity" of cybersecurity threats have changed for the worse during the course of the COVID-19 pandemic.
  • the onset of the pandemic spurred many bad actors to quickly pivot and use "COVID as a theme and as a way to try to infiltrate their way into hotels."
  • He said the volume of threats and who they threatened also shifted.
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    Cybersecurity has changed both in nature and velocity during the COVID-10 pandemic. Hackers used COVID-19 to contact hotels under the guise of safety and security suggesting products to sell. There have also been an increase in phishing attacks at the outset of the COVID-19 pandemic. The threats targeted financial instruments such as loyalty points conduct fraud, to credit card information. The good news is both Hyatt and Choice hotels have executives that buy into the importance of cybersecurity.
davidclark33

In A Covid-19 World, Here's Why You Should Use A Travel Agent - 0 views

  • Back in March, I wrote about how travel agents helped clients get home as walls of travel restrictions went up, and as airlines cut flights.
  • That story led a number of travel advisors to contact me, sharing their tales. With pictures of stranded travelers sleeping in airports still fresh in my mind, and thousands of others unable to get ahold of their airlines, I thought now would be a good time to remind you why it pays to use a travel advisor. From Classic Travel Connection in Birmingham, Alabama, Christen Perry recalled, “On March 11, during the middle of the President's speech to our nation regarding travel to and from Europe my team began making immediate contact with our clients who were still traveling in Europe.”
  • Closer to home, as millions of folks who booked direct were getting busy signals, Alexis Sherry of As Travel Pro was swinging into action. A family she had in the Dominican Republic were notified by their hotel that the airport was shutting down. Since they had used a travel advisor, as in real person, not an online screen bot, they had no problem getting through. After finding no flights available, Sherry contacted a private jet company, which arrived to pick the family up just seven hours after the hotel notified them of the shutdown. She also obtained a credit for the remainder of their interrupted stay.
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  • She continued, “We could only assume how crazy the European airports would become when they woke up the next morning to the news from the press conference. Even though it was the middle of the night for them, we called them, woke them up, calmly communicated the situation, and asked them to pack their bags and head to the airport. “While they were doing so, we began immediately changing their flights to get them home as soon as possible. By acting quickly, calmly, and as a team, we were able to communicate with the clients, with each other, and with our suppliers. Our clients were among the first out of Europe that morning.”
  • Back across the Atlantic, Louisa Gehring of Brownell Travel affiliate Gehring Travel, didn’t need to look far to see how quickly the situation was deteriorating. A reporter from The New York Times posted about “bedlam” at Charles de Gaulle Airport as throngs of Americans sought to get home.
  • When the ban was announced, Gehring reached out to a couple were in the City of Lights celebrating the wife’s 40th birthday. She talked them through options to return home, even though it was 2 am. Her clients decided to leave the next day. In cutting their trip short, they were going to miss going to the top of the Eiffel Tower and a dinner cruise by celebrated chef Alain Ducasse, which was also nonrefundable. Within hours, the star advisor moved both experiences to that day, their final day in Paris. They were among the last visitors to the Eiffel Tower before it closed, followed by dinner, where they were among only a guests.
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    This article is about the value of using a travel agent. The article describes several real-life situations that unfolded as borders and countries were shutting down travel.... all while tourists were still visiting these countries. Luckily these tourists booked their vacations using travel agents so they were able to work with their travel agents on navigating home and not with a computer screen.
jwilc019

Hospitality Industry Turns to Tech to Lure Guests Back - WSJ - 2 views

  • At RLH, “We’ve prioritized anything that has to do with automation,” Mr. Edwards said.
  • A key on your phone, voice-activated digital assistants that can order fresh towels, electrostatic sprayers—hotels are piling on tech workarounds to keep guests safe from Covid-19
  • U.S. hotel companies are doubling down on automation and fast-tracking technologies such as digital room keys and voice-activated digital assistants to minimize contact between guests and hotel staff amid the coronavirus pandemic.
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  • any recovery could depend on how safe guests feel.
  • Guests can use the AI-based devices to control the lighting and operate the television, while avoiding touching light switches and remote controls.
  • “The reality is the pandemic has impacted all of our staffing levels and budgets and forecasts,” said John Edwards, chief information officer at the Denver-based company, which is also known as Red Lion Hotels Corp.
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    This article focuses on the ways AI and automation can help the hospitality industry get back on track by helping guests to feel safe while they travel during the COVID-19 pandemic. By using different software guests can have a contactless check-in, request digital room keys, use AI based devices to control lighting/TV and/or make housekeeping/front desk requests, and housekeeping can use electrostatic sprayers to help mitigate the chances of guests contracting or spreading COVID. It notes the losses in revenue and occupancy by several major hotelier groups, especially some Las Vegas properties, as well the high number of furloughed employees that COVID has caused while showcasing ways that hotel groups can help get back on track by easing the fears of guests. It offers data to show that through these technologies, guests are returning because the feel their safety concerns have been addressed. comment by Jwilc019 " https://diigo.com/0ica77
irinadolgopolova

Keeping Green: Sustainability and Covid-19 - Short Term Rentals - 1 views

  • It is important in a moment like this to ask the question – will sustainability stay as important to hospitality?
  • Sharmista Mitra-Kelly, senior associate at JCJ Architecture, noted: “They all have different expectations, but a very similar mindset when it comes to wellness and preservation [both self and natural], and that means a focus on sustainability.”
  • Giles Fuchs, entrepreneur and owner of the Burgh Island Hotel, said: “For business hotels, such as Premier Inn, they have found that individuals are far more likely to stay in hotels who are making an effort to provide a more sustainable environment.”
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  • The idea of green business is prominent in short-term rentals and serviced apartments as well.
  • Fuchs added: “There’s that obvious tension between price and quality.”This tension is at the heart of all business and tends to become unbalanced during times of hardship. When businesses are existentially threatened, as some say hospitality is with the coronavirus outbreak, logic would dictate that price takes over afterwards.
  • For some hospitality businesses, sustainability may actually be a solution to cut costs with a more difficult market. Basic measures, such as opting out of turndown services and using energy efficient lights and recycling water can realistically be used to shave certain expenses.
  • In this instance sustainable development can be a double-edged sword. High upfront costs can hamstring businesses with less cash on hand but can create necessary savings for those with just enough.
  • Madu Rajesh, director for International Tourism Partnership, told HospitalityNet: “There is a strong business case for sustainable hotels including reducing operational costs through utility savings, benefiting from national and local incentives, and increasing control of energy costs through installing on-site renewables.”
  • The consensus among many professionals is, however, that sustainability is no longer a choice that can really be made by businesses. The future of hospitality will be inherently sustainable.
  • Paolo Trevisan, head of design at Pininfarina of America, said: “Over the next six to twelve months, consumers will be giving everything a more critical look, from their homes to their vacations. As such, we believe that sustainability –– especially principles of biophilia (access to natural light, green space, etc.) –– will continue to be a topic on the forefront of people’s minds.
  • Mitra-Kelly said: “More than anything, this pandemic is teaching us that we are so dependent on things that are not locally sourced or sustained.”
  • The ethics of sustainability are dependent upon the personal views of those who lead a company, but the business sense is not.
  • For some, sustainability may be the way to recover from a time of genuine business concern. For others it may fall by the wayside.The idea, however, is still present and, while maybe temporarily deprioritised, is set for a significant comeback.
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    The article describes the origins of green hotel and hospitality movement, provides the experts' opinions on green movement within the industry and predicts the possible future actions of the hotels in the after COVID-19 times. Financial aspects of the implementation of environment friendly actions are also discussed.
Rochelle Perez

How COVID-19 Is Transforming E-Commerce - 1 views

  • U.S. retailers' online year-over-year (YoY) revenue growth is up 68% as of mid-April, surpassing an earlier peak of 49% in early January.
  • There's been a 129% year-over-year growth in U.S. & Canadian e-commerce orders as of April 21 and an impressive 146% growth in all online retail orders. Online conversion rates increased 8.8% in February, reflecting a level of shopping urgency typically seen during Cyber Mondays, according to QuantumMetric.
  • Eliminating Friction Is Key; Customers No Longer Have to Trade Experience for Security
sharline86

This Week in Green Tech: How COVID-19 Will Affect the Renewable Energy Industries > ENGINEERING.com - 0 views

  • Economic recessions tend to result in lower energy usage as travel and energy consumption decrease.
  • This will create cash flow problems for utilities, which will be exacerbated by the fact that many low-income customers will likely struggle to pay their utility bills for a while.
  • It’s likely that projects already underway will be completed, but concerns about the future may delay some utilities’ plans to increase their renewable energy portfolios.
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  • ome of that funding will undoubtedly be invested in smart grid technology (essential to large-scale sustainable energy) and
  • microgrids, which frequently make use of renewable energy sources.
  • Economic uncertainty will likely lead many consumers to delay large capital expenditures, causing a temporary downturn in rooftop solar installations.
  • Residential sales and installations will continue, however, which leads to concerns about worker and customer health and safety.
  • Some analysts estimate that wind farms, which normally operate at 95 percent capacity, could drop to just 85 percent capacity due to travel issues related to COVID-19. And much like solar, new wind farms could be delayed because of factory shutdowns, travel restrictions, and investor concerns.
  • In general, we can expect the renewable energy industry to experience a slight setback during the next year or two, but it’s already gained enough momentum to keep moving forward, regardless of short-term slowdowns.
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    Engineering.com explores how renewable energy industries will operate post COVID-19. With focus on: Utilities, Solar, & Wind Power.
anonymous

Marriott International Utilizes Advanced Technologies to Elevate Its Cleanliness Standards in the Age of COVID-19 | - 0 views

  • 这些技术包括带有医院级消毒剂的静电喷雾器,以对整个酒店的表面进行消毒
  • Marriott International rolled out a multi-pronged platform to elevate its cleanliness standards and hospitality norms and behaviors to meet the new health and safety challenges presented by the current pandemic environment, relying heavily on advanced technologies.
  • 喷雾器可快速清洁和消毒整个区域,并可在酒店环境中用于清洁和消毒客房,大厅,健身房和其他公共区域。
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  • 该酒店还在测试紫外线技术,以消毒客人共享的宾客和设备的钥匙。
  • These technologies include electrostatic sprayers with hospital-grade disinfectant to sanitize surfaces throughout the hotel
  • The sprayers rapidly clean and disinfect entire areas and can be used in a hotel setting to clean and disinfect guest rooms, lobbies, gyms and other public areas.
  • ultraviolet light technology for sanitizing keys for guests and devices shared by associates.
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    The development of technology has enabled the hotel industry to provide safer services to guests in the context of the widespread of Covid-19. Marriott International has launched a multi-pronged platform to improve its cleanliness standards, reception regulations, and behaviors to meet the new health and safety challenges posed by the current pandemic environment, including static electricity with hospital-grade disinfectants Sprayer to disinfect the entire hotel surface. The sprayer can quickly clean and disinfect the entire area and can be used in the hotel environment to clean and disinfect rooms, halls, gyms, and other public areas. In addition, Marriott Group is also testing ultraviolet disinfection technology to disinfect the equipment shared between guests.
ealmi001

Coronavirus (COVID-19) Guidelines for Point-of-Sale Systems | Gilbarco Veeder-Root - 0 views

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    According to the article Coronavirus (COVID-19) Guidelines for Point-of-Sale Systems, essential businesses during the coronavirus (COVID-19) outbreak, gas stations and convenience stores must take new safety precautions for every aspect of their operation - especially high contact touchpoints like POS (point-of-sale) systems and PIN pads. They have taken into consideration how important it has become the use of POS during Covid-19 pandemic. They are following rigorous guidelines to avoid the spread of the virus while working with touchscreen devices. For example, they are suggesting to avoiding contact because is the best way to keep everyone safe. If available, encourage consumers to use contactless payment like tap-to-pay cards or Apple Pay.
kenziemoody

Safe Meetings and Events: Your COVID-19 Playbook | Cvent Blog - 1 views

  • l become expected for venues to be equipped with thermal scanning,
  • showing symptoms and can be immediately quarantined
  • a security measure expected by planners and attendees
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  • have virtual or hybrid alternatives as a replacement
  • thermal cameras at entry points
  • Event Diagramming tools to ensure you adhere to those guidelines
  • hotels and venues play a key role in the recovery of the industry
  • deliver safe experiences for everyone involved.
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    Event planning and in-person meetings have been affected by COVID-19. Event planners and venues are taking major efforts to begin hosting in-person group functions again. To begin safe meetings again, industries have implemented increased levels of safety precautions. One of these steps industries are taking is thermal scanning. Thermal scanning is a product that gives an indication of COVID-19 symptoms. Venues are industries are expected to provide this service to stay ahead of the game. Hotels such as Wynn Las Vegas have implemented thermal cameras at entry points throughout the hotel. At my office, we have also added thermal cameras at entrances to the building. Majority of events have shifted virtually until there is a vaccine. Event diagramming tools can provide event planners with photo-realistic site tours in 3D. Event diagramming can also display to potential clients a diagram of thermal scanning stations, and social distancing floor signs. Event diagramming is a diagramming tool where you can update existing layouts. Overall, it can provide future clients with the satisfaction that events can deliver their vision while maintaining safety guidelines.
Lymaris Collazo

For hotels, COVID-19 has created an operational "perfect storm" | PhocusWire - 0 views

  • As recovery starts in some regions, hotels are reporting dramatic and unexpected spikes in occupancy numbers, swinging from 20% to 80% occupancy and back down to 20% in a matter of days.
  • The guest profile of businesses is changing too in many instances. Many business travel hotels are having to work out how to pivot to attract and profitably service leisure guests in the absence of a business travel market currently.
  • On top of the basic need to have the right amount of staff in place for a highly unpredictable amount and type of guests, hotels also have to process systemic change in the way their operations run to be able to guarantee the care of their staff and their guests. Surgical precision also needs to be applied to cost control.
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  • One of the biggest challenges for operations managers and housekeepers alike is in implementing the new cleaning protocols. Extra time needs to be planned per hotel room to make sure that the right processes are followed, and the correct manpower needs to be available to execute the new protocols adequately for the number of rooms in service.
  • Some hotels are also deploying cleaning techniques that require rooms to be left for three hours after spraying, others have a policy of allocating 24 hours per room before another guest can be checked in to ensure there is time to fulfill the new procedures.
  • We found that the average guest departure room cleaning time has increased by around 11% overall. In fact, over half of the hotels we spoke to report an increase in minutes spent cleaning each room of at least 15% or more. Ivaylo Ivanov, senior vice president of hotel operations for Okada Manila, estimates that at his 5-star resort, an additional 25% to 30% time is required to clean each room.
  • Expense control pressures are increasing as the costs of these operations continue to spiral with hotels having to outlay hundreds of thousands of dollars on new cleaning products and protective equipment.
  • With supplementary costs like these to balance against occupancy rates of 20% on average, hotels have to find sophisticated ways to save on costs that won’t compromise the all‐important guest experience.
  • We expected hotels to turn to a reduction in stayover cleans as a key way to balance out the additional time spent cleaning check-out stays. However, our survey found that only 12% of the hotels we have spoken to have actually gone down this route.
  • As a five‐star resort where guests know to expect exemplary service, Ivaylo at the Okada resort just simply does not feel this option is open to them as standard (although, if guests request it, that would of course be accommodated). Indeed, where guests do want stayover cleans, the hotels we surveyed found that cleaning time significantly increases by around 35%.
  • When all the strings of the current environment for operations staff are pulled together, it is easy to see that not only have their jobs fundamentally shifted but that there is a huge amount expected of them. Technology has played a vital role in helping teams to communicate and operate during the lockdown, and it will be even more essential to equip teams with the right tools in this next stage so that hotel operations can be optimized to the maximum and these key members of the team are properly supported.Now is the time to assess each process to gain a full picture of exactly what labor and time is needed to continue to operate at the level guests expect whilst adapting to the regulations of the new normal. Any investment made now to support this essential part of any hotel will pay dividends in terms of lowering staff turnover and increasing guest satisfaction as well as realizing business-critical cost savings.
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    On this article you may learn about the security protocols of cleanliness rooms that hotels had to implement due to Covid-19. This challenges comes with the accompanion of controlling opertional costs and what labor and time is needed to continue to operate at the level guests expect whilst adapting to the regulations of the new normal.
ldevaul

8 Hospitality Digital Marketing Trends to Watch in 2021 | WEBITMD® - 0 views

  • If there is one industry that was adversely affected by the COVID-19 pandemic in 2020, it is the hospitality industry.
  • And now, with a vast majority of consumers shifting their activities to online platforms, it has become imperative to make use of digital hospitality marketing to maintain a competitive edge.
  • Perhaps the number one most trusted content online is user reviews. This includes everything from testimonials, comments, forums, social publications, and blog posts.
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  • Influencer marketing is one of the fastest-growing strategies in the marketing arena at the moment.
  • By doing so, you get access to a broader audience while establishing credibility and trust. It has been associated with an increase in direct bookings
  • Remarketing basically involves focusing your advertising efforts on users who show interest in your business. You can do this by collecting statistics on users visiting your website or engaging with your content on YouTube or social media.
  • At the moment, remarketing ads have a 400% larger click-through rate and nearly 150% higher website conversion rate
  • The trick is to re-engage the users who’ve visited your website but didn’t go all the way booking.
  • Chatbots are becoming an almost standard component of business websites. They apply more so in the hospitality industry, where users need rapid responses to queries they make online, regardless of whether there is staff available to give answers.
  • With a VR headset, you can catch a glimpse of a remote location and feel like you are actually there.
  • Due to the impact of COVID-19, revenues in most hospitality-based industries are a fraction of what they were in 2019.
  • Online reputation scores are basically a measure of the rate that people like and trust your brand. There are tons of paid and free tools which you can use to run automatic assessments for your company. It takes into account positive, negative, and neutral critics made about your business, which is then rated from 0-1000.
  • Perhaps the most fundamental trend in the hospitality industry in the wake of the COVID-19 virus is showcasing your facility’s abilities to guarantee the safety of your customers.
  • The way you advertise your service, be it food or massage and gyms, should be done so they appeal more to the local residents and the popular cultural ideals.
  • Keep in mind that any company’s primary aim in the hospitality industry is to enhance the customer experience and create a more lasting relationship. Therefore, as you try out these techniques, your strategies should ultimately achieve that goal.
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    This article discusses digital marketing trends in the hospitality industry for 2021. Due to the COVID-19 pandemic, businesses have had to shift a majority of their activities to an online platform. The number on most trusted form of eMarketing for 2021 has been the focus on User generated content (UGC). Restaurants, retailers, and hoteliers have been encouraged to take advantage of UGC and use their guests experiences to share to their social media pages. Another important detail to note from this article was the focus on remarketing/retargeting ads. Currently, these ads have a 400% larger click-through rate and nearly 150% higher website conversion rate. They also discussed how VR has helped with online booking for hotels and highlighting safety protocols have impacted businesses during this pandemic. Ultimately, a "company's primary aim in the hospitality industry is to enhance the customer experience and create a more lasting relationship."
avanzado

The disruptive mobile wallet in the hospitality industry: An extended mobile technology acceptance model - ScienceDirect - 2 views

  • A self-administered questionnaire was utilised to collect data from mobile wallet users who have used a mobile wallet while dining out in restaurants and cafes. Other than technology self-efficacy and perceived critical mass, mobile usefulness, mobile ease of use, mobile self-efficacy, and perceived enjoyment were discovered to have a positive and significant association with the behavioural intention to adopt mobile wallet in the hospitality industry.
  • M-wallet is a service that enables users to store their debit or credit card information, pay for goods and services, and request/send money from/to their contacts [5]. Just like a physical wallet, a m-wallet can store credit card numbers, electronic cash, owner identity, information of contact, billing or shipping details and other information [6]. As the popularity of m-devices continues to increase, m-wallet is expected to be a prevalent payment method in the future for various financial transactions [4].
  • The Central Bank of Malaysia has been continuing its efforts to accelerate the promotion of m-wallet adoption and use [9]. M-wallet is expected to play a pivotal role in catalysing new consumer behaviours that move users away from cash and towards electronic transactions.
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  • In particular, 93% of Malaysians still prefer to pay cash when dining out [10]. In other words, the utilisation of m-wallet is only at a maximum of 7% in this context.
  • Also, owing to the COVID-19 pandemic that demands everyone to practice a “new normal”, m-wallet is encouraged over cash in making payments to avoid infection [27,28].
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    This article goes into depth directly within the Malaysian hospitality industry, of using mobile wallet specifically in restaurants. The Malaysian country wants to to only use mobile wallet however the citizens are mostly cash users. Mobile wallet or M-wallet is used on our telephones that hold our credit/debit card information and have the ability to pay services, people and more. It can be used in stores, restaurants, online and through applications. Malaysia would like to shed light on the m-wallet for their country to shift to a cashless society. As Covid-19 is a way for the m-wallet to be more seen and used to prevent cash exchanges therefore preventing spreading germs. It then goes into the theories and hypothesis of m-wallet as a whole; the technology used. There was a total of 450 questionnaires and 413 responses for the data in whether using mobile wallet was efficient and the level of difficulty it holds. While in this day and age we all have the ability to use mobile wallet. I believe this change in Malaysia will attract tourism from Americans being able to use m-wallet. This will then limit the currency change and we will be able to use our phones for payments without having to exchange money and being able to be as contact-less as possible. Now, while I do not know what the effects of Covid-19 have been in Malaysia, if the mobile wallet is now their everyday use. I hope that their shift has started to work and is making progress.
amajo017

(11) Disruptive Outliers in Hospitality: 5 Trends Shaping the Future of Accommodations & Food Service | LinkedIn - 1 views

  • The hospitality industry has experienced unprecedented disruption in the past few years, with the emergence of new technologies, changing consumer preferences, and the impact of the COVID-19 pandemic
  • A customer service robot
    • amajo017
       
      Will be useful for research paper
  • The online food delivery market will grow by 12.33% by 2027
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  • Food services businesses are also adopting the ghost kitchen model to offer delivery-only services without the overhead costs of a traditional restaurant. 
  • or example, treehouse hotels offer nature lovers a unique and rustic experience, while glamping resorts provide a luxurious and comfortable camping experience. 
  • Businesses are responding by reducing waste, using eco-friendly materials, implementing energy-efficient systems, and promoting local and organic products. Meiser Hotels introduced a “green button” for guests to opt out of cleaning easily. Kyma Restaurant and Bar is increasing its use of organic, locally sourced ingredients in its menu. 
  • About 54% of US adults agree that they have become more concerned about their family's health and safety since the pandemic
  • Employers are offering attractive benefits to entice talent into their teams.
  • (Sims, 2020). 
  •  
    This article is relevant to the current discussion of disruptors in the industry because it discusses how Covid-19 impacted the industry as a whole. Not only did Covid-19 lead the hospitality industry to have more cleanliness, but it also caused the industry to develop technology that would continue to serve guests even in times with something like Covid. This article also has mentions of Artificial Intelligence and how it is leading to changes in the industry, which will be helpful for the research paper if I get to write about that topic.
cnburke22

Disruptive Innovation in the Hospitality Industry | SevenRooms - 8 views

  • DI refers to a significant change that fundamentally alters an industry.
  • DI can take many forms, including product and service innovations, as well as changes to operating processes and business models. What they all have in common is a commitment to continuous improvement and growth. The goal is to always be on the lookout for new and better ways to serve the customer and lead the market.
  • Leveraging contactless ordering and payments, operators can collect more data on their guests. These details seamlessly flow into your point of sales system, as well as your guest database to track spent and historical data.
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  • Streamlined SMS messaging directly to guests, for example, can be used to automate communications
  • Marketing automation
  • for example, can retarget guests with targeted marketing campaigns, triggered by certain thresholds dependent on preference, spending habits and other guest traits.
  • DI, however, can help you reconnect with your customers and revive your business. You’ll just be doing it in a new way
  • DI is an ideal way to reach your guests even after their dining experience at your venue has concluded.
  • The hospitality industry is truly a people-focused field.
  • COVID-19 pandemic has taken a toll on the global economy
  • Your customers will have peace of mind in knowing they won’t have to expose themselves to unnecessary risks when visiting your property
  • Every day, new technologies and systems are being developed to help businesses adjust to the new normal.
  • That makes hospitality much more of an essential service than many people may realize.
  • Yet of all the industries impacted by the coronavirus outbreak, the hospitality industry has been among the most affected.
  • quicker and more convenient
  • open the door of contactless communication, decrease likelihood of table abandonment and prevent overcrowding
  • This helps tailor the guest experience and personalize your communications with guests, resulting in increased loyalty and retention!
  • Disruptive innovation, however, is a powerful weapon in the industry’s arsenal, not only allowing professionals to survive in ordinary conditions, but also to thrive in extraordinary ones.
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    The article I chose was based on disruptive innovations (DI) in a post pandemic world. In this article DI is represented as a necessary change through the additions of increased safety measures by implementing contactless ordering and payments to keep not only the guests safe but staff as well. This article describes how DI will not only give customers a stronger sense of safety but also give staff the opportunity to collect more data on customers in turn enhancing the guest's possible future experiences. This is just one example of how DI is helping to make customers experiences better during the COVID pandemic.
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    The article speaks on the effects COVID has had on the hospitality industry and how disruptive innovation will help businesses adjust to the new normal. As a business owner, you must always be aware of the new and upcoming trends to keep up with the market and servicing the consumer. Disruptive innovations will expedite your long wait times at restaurants or bars with SMS messaging, it will allow for an easy self check in/check out process. Any process that will make the consumers way of living easier, will have a significant effect.
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    The article discusses how the pandemic and COVID-19 has hurt global economic growth. Despite the pandemic closing many restaurants, new technologies systems are being installed to help those businesses adjust to the new normal. In the world of business, disruptive innovation refers to a significant change in the way a business operates. In addition to product and service innovations, business processes and business models can also be affected. Even if the virus is having an effect, people still need to eat, travel, and have a way to sleep and shower when they do so. Payments and ordering via contactless technology can help business owners reconnect with their customers. This industry is inherently people-oriented. The application of disruptive innovation to this field allows professional to flourish in unusual circumstances.
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    this article talks about how COVID 19 helped speed up the process of many innovations taking over antiquated systems with a modern approach. and now that we have we will never go back. "DI can take many forms, including product and service innovations, as well as changes to operating processes and business models." basically it just disrupts the systems that was already put in place with systems that work better for today. "Leveraging contactless ordering and payments, operators can collect more data on their guests. These details seamlessly flow into your point of sales system, as well as your guest database to track spent and historical data." the restaurant i work for never use to do delivery services but COVID made them disrupt their system and innovate in order to make money and stay afloat. by using delivery dudes and easy packaging and simplifying the menu we have been able to increase our revenue and stay ahead of the curve which happens to be ghost kitchens.
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    New advancements in technology and the hospitality and tourism industry have led to the collaboration of both sides to create better guest experiences. By using new technological products in the hospitality industry, guests can have contactless interactions to reduce their health concerns, brought on by the pandemic, as well as increase a business's productivity at the same time. The new innovations can also give more data on guest interests and help businesses learn more about their audience to make better decisions later on.
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    "Disruptive innovation is nearly as old as the hospitality business itself." A post pandemic world has taken a new direction towards contactless service, and DI technology has played a huge role in how we now operate going forward. Sevenrooms is a online reservation software similar to open table that allows for a seamless reservation process. It tracks data such as how much a guest has spent, how frequent they visit and even table preference. "This helps tailor the guest experience and personalize your communications with guests, resulting in increased loyalty and retention." Sevenrooms also uses an SMS messaging feature to notify guests about any updates to their table, which allows them to enjoy themselves freely while waiting instead of being crammed up in the front of the restaurant.
djohn304

Social Media Marketing in the Hospitality Industry Following COVID-19 | SevenRooms - 0 views

  • As of January 2020, there are over 3 billion people around the globe actively using social media,
  • It’s projected that by 2023, the number of users will rise to about 3.43 billion.
  • The most popular social media platform is Facebook, with over 2 billion active users. Other popular social media outlets include Twitter, WhatsApp, Instagram, TikTok and Snapchat.
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  • Simply put, social media is here to stay and it appeals to a wide variety of audiences. In the hospitality industry, where it’s so important to connect with people and to help them feel comfortable,
  • If your restaurant has incredible-looking dishes, one quick search on Instagram, and you might find that hundreds of people have posted photos of your food
  • Social media is affordable, connects you to a large audience, can be done instantly, and allows for interaction with customers and potential customers in a way that traditional advertising and marketing doesn’t.
  • 63% of customers note discounts and promotions factor highly in how they choose which restaurants to patronize.
  • Once you have your goals in mind, do your research to determine your target audience. Who are you marketing to?
  • Better lead generation Increased efficiency More organized data Content tailored to your target audience
  • People in the U.S. are inundated with anywhere from 4,000-10,000 advertisements each day,
  • Take followers on a virtual tour of your restaurant Showcase your cleaning and health & safety procedures via video to put customers at ease Create a “behind-the-scenes” video of the kitchen staff preparing meals Interview employees and share their experiences Hold a live stream Q&A session with followers
  • Additionally, answer people’s questions on social media platforms and respond to reviews — especially the negative ones!
  • By taking the time to put a positive spin on negative attention, you’re showing others that you care about their input and want the customer experience to be flawless every time.
  • there has been a significant amount of fearmongering in relation to COVID-19.
  • No matter which area of the hospitality industry you’re in, a social media strategy needs to be an integral part of your marketing plan along with things like SEO, digital ads, and traditional forms of advertising.
  •  
    This article discusses how COVID-19 has highlighted the necessity of social media for hospitality industry players. As it is contactless and gets to virtually everybody's device, it is one of the best forms of advertising a business can use. There are various things a company must do in order to be successful in their social media use. This would be to figure out their target audience, their most preferred platform, and schedule specific and relatable content for your viewership. This form of advertising is extremely cost effective and is proven to work. In my opinion, social media has achieved more than its intended purpose. Platforms like Yelp, TripAdvisor, Instagram, etc have allowed for people all over the world to have access to information about restaurants, hotels, reviews, etc and it is extremely helpful.
laura kaczkowski

Travel Agents Increase Use of GDS to Book Hotel Rooms - 3 views

  • Advanced Search Search Products & Services    News Releases Close Send a release Member sign in Become a member For bloggers For journalists Global sites Products & Services Knowledge Center Browse News Releases Contact PR Newswire
  • he leading global provider of revenue generating solutions for hoteliers, clearly demonstrates how crucial Global Distribution System (GDS) platforms and GDS Shopping Displays are to travel agents:
  • 84 percent of respondents indicated that they were using their GDS platform the same amount or more often than in the past, with 35 percent stating that they are using GDS more.
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  • where 26 percent of travel agents stated that they used their GDS platform more often than in the past and 19 percent said they used the GDS Shopping Displays more often than before.
  • "Travel agents are increasing GDS hotel use, and have once again confirmed their confidence in GDS Shopping and Booking Displays,"
  • Travel agents in 25 countries across the Americas, EMEA (Europe/Middle East/Africa) and Asia/Pacific regions who subscribe to one of the four major GDS systems were asked to participate.
  • n the survey, travel agents worldwide also indicated that promotional messages are effective and often prompt bookings: 66 percent of all travel agents surveyed who were aware of promotional messages requested additional information by looking at the screen attached to the promotional message.
  • "This survey definitively shows that promotional messages are not only an excellent way to reach travel agents, but also a valuable sales catalyst,
  • s the leading provider of revenue generating solutions for hoteliers across the globe. TravelClick offers hotels world-class reservation solutions, business intelligence products and comprehensive media and marketing solutions to help hotels grow their business.
  • is one of the fastest growing marketing research firms in the United States. With offices across the country and in Europe and partnerships with many of the largest companies in the financial services, consumer package goods, automotive, healthcare, media, technology and travel and leisure industries worldwide, PMI also offers advanced advertising and brand measurement along with direct marketing expertise.
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  •  
    In the article, "Travel Agents Increase Use of GDS to Book Hotel Rooms," it talked about how the leading global provider of revenue is generating solutions for hotels, it shows how important GDS platforms are to travel agents. "84 percent of respondents indicated that they were using their GDS platform the same amount or more often than in the past, with 35 percent stating that they are using GDS more." Back in 2009, when the last study was conducted, about 26 percents of travel agents said that they used their GDS platform more often than in the past. This study also states that the annual GDS shopping displays will be over $50 million in 2011, which will increase more than a million bookings compared to 2010. There was another survey that was done and they surveyed different travel agents from across the world that were subscribed to a major GDS system. In the survey the travel agents indicated that promotional messages are effective and often prompt bookings. Out of the travel agents they surveyed, 66% said that they were aware of the "promotional messages requested addition information by looking at the screen attached to he promotional message." From this survey it showed that promotional messages are an excellent way to reach travel agents and from reaching the agent, they also reaching the customer, it's a win-win reaction.
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    I enjoyed the part about brand and promotional messaging, that is always a lure for me. When I see an attractive offer, evern If I'm not interested in booking or going to the destination, I often click on it anyway just to see the offer. It is a very effective marketing tool.
anonymous

COVID-19 & Employment: State & Local Laws - 0 views

  • Although it is not possible to discuss all related state and local developments that have occurred, this update provides a brief overview of some of these developments to help you maintain compliance for your organization.
  • Over half of all states have issued this type of order. In addition, over 80 counties and more than 10 cities have issued their own orders, typically in the absence of a state order
  • Several of the orders also require that non-essential businesses cease operations at their physical locations, but do allow for minimum basic operations to continue such as the minimum necessary activities to
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  • Maintain the value of the business’s inventory, preserve the condition of the business’s physical plant and equipment, ensure security, process payroll and employee benefits, or for related functions.
  • Facilitate employees of the business being able to continue to work remotely from their residences.
  •  
    With COVID-19 shutting down businesses across the world or at least taking their work remotely, businesses have left their equipment behind. However, under these restrictions, businesses are still allowed to maintain the condition of their physical plants and equipment.
shanegmark

Princeton Professors Launch AI COVID Screening Tool | Hotel Business - 1 views

  • The CovidDeep app is 90%-plus accurate in predicting whether a person is virus-free or virus-positive, and is twice as effective as current triage tools, such as temperature checks and questionnaires, according to the developers.
  • “CovidDeep has been developed as a rapid screening tool to help businesses such as hospitality venues maintain a COVID-19 safe environment,” said Dr. Adel Laoui, CEO/founder, NeuTigers. “Currently, venues rely on screening tools such as temperature checks, which are only used to detect symptomatic cases and are less than 50% accurate in detecting whether a person has COVID-19.
  • Proven rigorous clinical studies show it to be 90% accurate in detecting if a person is SARS-CoV-2 virus positive, even if they have no symptoms (asymptomatic). It is able to do this at scale, in real-time and cost-effectively.”
  •  
    New app uses AI and readily available body sensors to detect, with 90% accuracy claim the developers, whether a person is COVID-19 positive/negative. This is done within 2 minutes and compared with current temperature only checks done by many locations, which are only 50% accurate and don't capture asymptomatic persons, is a potential game changer for organizations. All staff could potentially be tested every day before their shift starts.
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    I think this is a great tool for all businesses especially the hospitality industry. The fact that it is adaptable to work with many health products already owned by consumers the cost to the business is low. I also like the high percentage rate of accuracy and what little time it takes to gather this data.
akallison93

Panera tests ghost kitchens, mobile kitchens, virtual catering - 0 views

  • Coming off a year of innovation during the pandemic, Panera Bread is looking to go all-in on convenience technology in the future, with ghost kitchens, mobile kitchens, virtual catering, and redesigned drive-thru lanes already in the works
  • ted about
  • “We are excited about creating our vision of the next generation of Panera,” Chaudhary said. “This next generation [of Panera stores] will use 5-6 disruptive ideas to drive greater customer engagement.”
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  • “These are the kinds of things we are thinking of recreating and redefining for the Panera of the future, which is going to be more off-premise-oriented, and led by technology and convenience,”
  • Besides smaller physical footprints, other aspects of Panera 2.0 will include delivery-centric ghost kitchens and mobile kitchens
  • An online version of catering will look like all of us sitting around a Zoom meeting with our food arriving at the same time
  • That is a disruptive way of serving the same needs consumers have in a different way that is more convenient and relevant in a world that looks different.
  • The pandemic has changed the way operators should approach convenience technology
  • Chaudhary said they’re looking at other forms of technology like touchless kiosks where instead of tapping a screen to place their order, customers might use hand gestures instead like giving a thumbs up, for example. This way, they can leverage consumer needs for contactless experiences without sacrificing engagement.
  • A disruptive model is a hybrid of both [third-party and in-house delivery],” Chaudhary said. “We might leverage our existing drivers for orders and every time we need some help, we can outsource it. These are examples in this new world of us being able to innovate, to improve and strengthen our business model
  •  
    The article explains how Covid-19 has affected the dining industry and how companies have to adapt. In this article, specifically, it talks about how Panera is implementing ghost kitchens, changing how they approach catering, and how they can keep their consumers safe in a post Covid-19 world. Many hospitality based businesses are changing the way they operate, permanently, because of the pandemic.
dmass023

Covid-19 Will Drive A Decade Of Tech Growth In Just Two Years - 1 views

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    The article describes how COVID-19 has accelerated the implementation of technology. Companies like Netflix have profited from the pandemic and more systems will be coming to light in the next two years. Its important for companies to assess what technology they would invest on.
  •  
    This pandemic have definitely brought to light many new technologies. It was untul this, that im guessing many of us has even heard about the online platform called zoom; which professors continued to conduct classes. we saw how many person also started using the internet as their primary platform in promoting and exchanging goods of their business. Although everything that we do cannot all be ran through an online platform this have definitely paved a way for greater things ahead.
  •  
    It is true that the pandemic have brought opportunities for technology development. This article on Forbes gave us insight in the current situation from another view. It listed the data of stock market and the share prices of leading technology companies to support the topic that the pandemic is a game-changer. From my point of view, this may reflect that technology development is necessary in the modern world and one of the future trends of most industries will be remote communication.
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