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The contention between these OTA's and Google is a bit confusing and requires further research, but I think what is essentially at hand is severe competition. Google Flight has implications to cross over into OTA territory, which puts GDS's in a difficult position: support the OTA's or enter another profitable partnership with Google. Amadeus seems to be backtracking on its stance regarding new Google Flight Search, originally implying forming a partnership with Google, and now stating it is taking the sides of "anti-Googlers Expedia and TripAdvisor.

E-commerce has made a huge difference when it comes to how the tourism industry has grown and developed. With the introduction of marketing techniques such as virtual tours, virtual views of popular landmarks, and ideas on things to do in town, tourists have an easier time deciding where and if they want to visit different destinations. Mobile apps have also made it easier for tourists to access important information, such as their flight and hotel reservations, any itineraries they may have, and food delivery services, all of which would make their stay easier and more comfortable. E-Commerce has made traveling more cost effective for travelers by allowing online travel agencies the ability to provide deals for cheaper hotels and flights.

The article discusses how American Arlines (AA) flights could not be found on Expedia or Orbitz because the company could not reach an agreement with Expedia. AA then suggested customers book flights directly via their website or via Direct Connect, a new system. Southwest airlines is another company that does not sell via third party or GDS sites, they only sell on their on site. When companies begin to remove themselves from traditional GDS systems it changes the way consumers and travel agents begin to book flights. It will make more difficult because we will spend more time comparing multiple sites and we we will never be sure if we are getting the best deal.

Ok so this article is lengthy but comprehensive. And the general consensus is the GDSs are never going away. They will likely change with new technologies, but they won't be replaced completely by something new. Heck, even though air travel is dominant among travel options, we still have trains, right? Overall this article takes the reader through the birth of the GDSs, their evolution to today and thoughts about what to expect in the future. One part of the article of particular interest is the talk about New Distribution Capability for airlines that uses XML coding language to allow airlines to sell ancillary products like seat upgrades. This layers directly into revenue increases through revenue management of seats on flights. There are already price differences between cabin classes. But instead of all seats being one price in the main cabin, seats closer to the front of the plane could be sold for a slight premium. There could be a different fare for window or aisle or exit row. There are 3 levels of this certification for an airline and although some airlines like American Airlines has been certified as level 3, full capability, most airlines have not gone beyond level 1. None of the GDS companies offer level 3 for New Distribution Capability which means you need to go a company's site directly to be able to purchase the specific desired attributes of your seat. By not having that capability, the GDSs disadvantage themselves as a distribution channel.

This article talks about the important role that the internet plays when it comes to communication within the tourism and travel industry. The internet is the main means by which many tourism business communicate. Travel agencies are able to communicate with hotel and book reservations and offer feedback to their clients. Travel agencies use computer technologies to stay connected to hotels, airlines and other tourism industries which makes it easy to streamline reservations. Mobile communications help to keep customers up to date when they are on the road. Tourism business are using mobile communication more to send text message especially for flight delay or flight change.

This article discusses how technology such as the internet, Reservation systems, computer systems and mobile communication are being used in hospitality & tourism. Internet is the first system the article discusses and how important it is for a business. It is a tool many consumers use in order to make a decision so it is important to have the business website user friendly and attractive. The next technology is reservation systems and how it facilitates and reduces the cost of a business by reducing call volume. Here it talks about reservations on traveling sites like Expedia but I also thought about reservations for a dinner at a restaurant that is a technology that is being used as well. Computer systems are an important way of communicating between branches and locations. This is very important with how many businesses are being more global. Last technology this article talks about is Mobile communication and how they use it to send notices or even to advertise like when a user is on an app.

The article highlights some of the major ways technology is used in the hospitality industry and how this technology has become standard. Researching on third party booking sites, booking, receiving travel updates, digital boarding passes, and loyalty apps are some of the most common technology uses we find in the industry. What is most interesting in the advent of new camera based technology to be used in facial recognition of repeat customers. I think this poises some serious concerns with privacy violations and it would be interesting to see how customers would react to firms using this technology.

After the terrorist attacks of 9/11 was when the TSA was created. Ever since this point in history security in airport sis a lot stricter and requires certain documentation to travel. Lines are longer, leaving travelers to arrive for their flights earlier. Overall, 9/11 heavily impacted the security world we live in today.

Airlines around the world are sadly continuing to battle the ever lasting effects of the Covid-19 pandemic. Currently domestic airfare prices are down 5% since September 2019 and international fares down 8%. These price drops are expected after summer month travel exhaustion, although these prices are at a lower price than 2 years before. The biggest question within the industry right now is whether or not prices will see a steady uptrend in the coming months as we approach the holiday season.

This article talks about secure technology measures for the travel industry. The myth that Apple iOS devices are not infected with viruses is a total lie. But what is true is that Android devices are much more susceptible to malware attacks than Apple iOS devices. The big boss of security "for years…was what made Blackberry the darling of IT departments everywhere." But now what has driven new markets especially transportation is the increasing use of Android devices. American Airlines uses thousands of Android Galaxy Notes for flight attendants and in-flight entertainment devices for passengers as well as those used by the maintenance crew. Samsung's SAFE platform was a key reason the company was influenced to go through with the product because of a security issue. It's important to remember that not one device is immune and to explore an innovative and secure option when picking a device.

The Kimberly hotel located at 145 East 50th Street in New York City became Manhattan's and New York's first hotel to utilize touch screen technology in its guest rooms. The technology is provided by Intelity, an Orlando based hospitality software solution company. The touch screen use a prgram called ICE (Interactive Customer Experience) to allow guests to order room service, check flight status, express check outs, check destinations using Google maps, and even the ability to print their boarding pass. This software and touch screen technology will definitely increase employee custoemr service and reduce guest wait time. Hotel personnel will be able to spend more time with the guest because many of the tasks will be literally at the guests fingertips. The hotel will save money because they will not need to staff as much because of the automated system. Fantastic technology.

China's Eastern Airlines & Sabre, a Global Distribution System, just signed an agreement allowing Sabre to use the airlines inventory and airfares to market to the travel agencies associated with Sabra.  This will help increase their North American expansion.  Sabre's technology and resources will help enhance the expansion for for China Eastern and Shanghai Airlines.  Marketing intelligence from Sabre has helped the airlines cater to the flight schedules and operations for their customers.  Sabre's network reaches more than 300 million people! 

Google, a well-known online search engine has a recent history of taking services that people pay money for and making it available for free to its users. One service in particular that has been recently launched is Google Flights, allowing users to select a travel plan and then go directly airlines' reservation system. The problem here is it has left online travel agency OTA's industries such as Expedia and Priceline.com out of the picture. Such OTA industries earn revenue by either taking a commission from hotel or charging a markup to consumers. This should be a great concern to this industry . Although there are some hurdles for Google-Google users search results are limited for flights as of its competitors; Google's competitors still have established customer relations and brand. Google can overcome these hurdles in a matter of time and OTA's should keep a close eye or find solutions to adapt.

Great article! I recently read that Google is taking over the travel market when searching for events using the Google search engine. Pay per click, allows companies to tie into hyperlinks when web surfers an event in the area of their business. Highlighting hotels, car rentals and restaurant conveniently located within the search engine user area.

E-marketing is pretty much an enhancer to revenue management, sustainability in tourism specially in development companies. Nonetheless, e- marketing also encourages individuals to do their booking for hotels and flights via the internet and trains bookers to learn about the search engines when booking flights. In essence, e- marketing encourages to learn about different types of search engines that are available to individuals for traveling and it benefits the different advertising companies as well as the travelers.

After September 2011 alot of changes have occured in airline and airports throughout the world. TSA has purchased, trained, and introduced innovative machinery that can easily detect authorized items inside luggages. The US governement have spend alot of money also to simply protect the nation from terrorists and any form on violence especially in the hospitality and tourism industry. Alot of th airlines have changed the way they used to operate before the attacks; for instance food is no longer served on airplanes, and more fees are charged for luggages and definitely more screening in airport terminals. The introduction of air marshalls and new machinery have definitely changed the perspective of traveling nowadays, travelers have to wait longer to be screened and to even get out of the plane after the plane have landed at its destination. On a positive note, everything that have changed is for our own safety as citizen of the US and i personally believe moew things should be implemented if it can only improve the way we are being protected.

This article discusses the relationship between airlines and GDS corporations.  Airlines are going a different route to drive customers to book direct by tacking on additional fees to consumers for using the booking sources.  This came as a surprise to the GDS corporations and they have since been trying to work together with certain airlines to have the fee waived for using their site ie: expedia.  With so many add on options when booking flights, such as baggage, seat upgrades, and in flight entertainment, many GDS companies are working with airlines to offer bulk packaging on their sites as well to provide a bump in revenue for both industries.  If both industries continue to maintain a good working relationship the future will be bright for them. 

As always Google always seems to highly compete with its Apple, Amazon, and Microsoft. Google Assistant will now introduce the ability for a individual to check in or book any domestic flight, check in or book a hotel room, and also to translate. According to Skift, "the translations were serviceable but included too many mistakes". Google plans to continue to integrate more hardware in the technology industry.

In the future, jobs will look different, allowing more and more people to work as digital nomads from anywhere in the world, including onboard planes thanks to the high-speed in-flight Internet. They will want to have a platform to be able to book any kind of transport, be it air, ground or sea on an on-demand basis. And this is exactly what kiwi.com is building with the Virtual Global Supercarrier.

This is an article that goes through the history of bookings from the early 1900s through to today. It walks through the players in the industry, the changes in technology and the factors impacting the changes. It discusses the rise of the Computer Reservation Systems and subsequently GDSs, ultimately bringing readers to todays OTAs.

Google is indeed joining the online travel business, this will allow the largest search engine to become one of the largest travel intermediaries. Why is this important? Google has been experimenting and working with the world largest hotel company. The data they exchanged with Marriott has moved Google Travel along so much. This one stop shop is something Marriott is also experimenting with.

Great article. When I heard about this next big step that Google is making I was intrigued because I travel about 2-3 times a year and my go to site to book flights is Google flights. I always found that it was simpler to use Google Flights than to use Expedia or Orbit. Although Expedia and Orbit offered the hotels and flights in one page, I always deemed them to be too busy and more complicate to navigate. Looking at Google Travel, Google have kept it clean, direct and simpler and no pop up ads than what we are used to from the other OTA sites. It is interesting to know how relations with Google and Expedia will be after this. Although as the article states, Expedia CEO Mark Okerstrom saw this coming and he states "we have to be watchful about what they are doing" because Google have obtained a tremendous amount of data collected from marketing that Expedia does through Google.

True, Marriott is transitioning into a one stop shop and google has started but they haven't gotten on part with the other platforms as of yet. But it won't be long before they integrate and take over especially with all the information they have.

This article is giving the reader a look into the new check in procedures being implemented by hotels across the world. This "speedy check-in" allows for guests to by pass the traditional front desk check in and instead opt for check in via kiosks located in the lobby or even checking in before arrival. The automatic check in trend began as a way to relieve guests from having to wait in long lines when arriving at their hotel to check in . The option for speaking with front desk associates is still there but would rather serve as more of concierge, with suggestions on restaurants and questions regarding any leisure activities within the city or hotel itself. Some hotels are also taking the approach of personal greeters who approach the guest upon arrival, making the check in process more like a welcoming into a friends home. Overall I love the idea of being able to bypass hotel lines, especially during holidays when lines tend to get quite long or when arriving to a hotel fairly late in the night. Being able to arrive and head straight to the room allows for smoother check-ins and more efficient use of front desk associates. The personal greeters also provide more of an at home feeling. Guests can feel like they are personally being cared for as opposed to just being another occupied room. 

As we move into a technology focused society hotel needs to follow the trend of what travelers want and how to streamline using technology. This article describes how hotels are implimating kiosk in their lobbies to offer their guest a quick and easy way to check-in without having to make the line at the front desk. The hotels goal is to leave the "hotel embassador" and/or front desk for guests that have special requests or questions about their stay. They reference a hotel in Boston that has taken the electronic checkin a step further. They email the guests prior to arriving at the hotel two codes. The first code is to be used at the front door to enter the hotel, and the second code to enter into their hotel room keypad. They interviewed President and General Manager of NCR Corporation's travel business about these types of services. He stated that they offer travelers the same speed and quick services as ATM machines at banks or kiosks at the airport for quick checkin. He went on to say that they expect that type of service when traveling. Mr. Craig even touched on how a travelers feedback is even more important due to social media. One bad review can affect the hotel instantly after they tweet, post, etc. In the article they also interviewed Glenn Haussman, editor of the online trade magazine Hotel Interactive. He stated that with the use of the kiosk and express check-in the front desk staff can offer a more personal experience by doing other tasks. For example they mentioned a late check guest might want a snack or something to relax after a tough flight. By the staff not needing to check them in can go get the guest a coffee, or something to eat; this making the experience feeling more personal. The article states the Hyatt chain has implemented their kiosk in almost all their properties in major cities. They still offer a more traditional check-in as well. They went on to say some chains are using greeters with ipads to check guests in as they ente