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aquin206

What is Proximity Marketing? How Does it Work? - 0 views

www.avsystem.com/...proximity-marketing

shared by aquin206 on 20 Jul 22 - No Cached
  • Proximity marketing is a marketing technique whereby recipients are targeted with marketing messages based on their vicinity. Simply put, it’s when you send ads to people who are close by your venue
  • WiFi-equipped smartphone these days and logs into public hotspots, meaning that you only need the right software to collect customer data and advertise to them using your guest WiFi.
  • The way it works is that when a customer logs into your guest WiFi network, you collect data about their device (specifically the MAC number of the device), based on which you can “follow” the customer around the venue and later identify them when they return
  • ...24 more annotations...
  • QR codes
  • Bluetooth Low Energy (BLE)
  • NFC stands for “near field communication
  • pay at the store with your phone
  • QR codes are scannable barcodes
  • 5 proximity marketing technologies you need to know
  • An example would be when you enter a store and get a push notification on your phone with a discount for your shopping, or when you scan a QR code at an event to download promotional materials.
  • How to best use proximity marketing?
  • How does it work?
  • One of the easiest, yet most versatile ways to implement proximity marketing in your venue is to use WiFi.
  • This platform should have indoor positioning features, so that you can easily locate your customers, and WiFi marketing features, so that you can effectively communicate with them when they are nearby.
  • This is a somewhat antiquated method compared to the other ones we’re discussing in this article, but it has its benefits.
  • This solution has been making waves at various conferences and events.
  • it requires extreme proximity (we’re talking millimeter to centimeter range), so it’s less versatile than the other technologies discussed.
  • even though most people can turn on Bluetooth on their devices, they don’t necessarily do that. And even if they do, that’s only half your road to successful marketing with BLE.
  • Similarly to BLE, geofencing with GPS requires the user to turn on the location services on their phone, as well as have a medium of communication with you
  • What is proximity marketing?
  • sales
  • if you notice that someone visited your store several times
  • but never made a purchase, it’s time to act! Pop in their mailbox, offer a discount,
  • loyalty
  • behavior analysis
  • indoor navigation
  • gamification
  • mmdmd99999 on 20 Jul 22
     
    wifi, QR codes, NFC, BLE, GPS
  • ...1 more comment...
  • smend120 on 25 Sep 22
     
    This article discusses how marketing technology is utilized for proximity marketing. By targeting recipients with marketing communications based on their proximity, proximity marketing is a marketing strategy. It uses many technologies, like WiFi, BLE, NFC, or GPS, and can be done for a variety of reasons, including advertising, feedback, and customer service, to deliver advertisements to individuals who are nearby your location. An illustration would be if you scanned a QR code at an event to download promotional materials, or if you entered a business and received a push notification on your phone with a discount for your purchases. One of the simplest and most adaptable methods to use proximity marketing in your venue is through WiFi. You gather information about a customer's device when they sign into your guest WiFi network. Although a fairly outdated technique, QR codes have several advantages. It is incredibly simple, affordable, and quick to install. This compromises its effectiveness, although, for some applications, it will be adequate. The user is directed to a certain website by these scannable barcodes. At numerous conferences and events, the QR code solution has generated a lot of buzzes. Exhibitors utilize it to provide background information about their brand that cannot otherwise be given in the booth because it is so subtle and affordable. You can use your phone or smartwatch to make a purchase at the store using near-field communication (NFC) technology. NFC is less adaptable than the other technologies since it demands close contact and is not as widely used as WiFi or QR code readers. Although it's a less well-known technology, Bluetooth Low Energy (BLE) access points perform similarly to WiFi access points. Although the majority of individuals can enable Bluetooth on their devices, they don't always do so. However, you need a medium, such as an app that they have downloaded, and you need to put BLE beacons at your location to communicate with g
  • smend120 on 25 Sep 22
     
    This article discusses how marketing technology is utilized for proximity marketing. By targeting recipients with marketing communications based on their proximity, proximity marketing is a marketing strategy. It uses many technologies, like WiFi, BLE, NFC, or GPS, and can be done for a variety of reasons, including advertising, feedback, and customer service, to deliver advertisements to individuals who are nearby your location. An illustration would be if you scanned a QR code at an event to download promotional materials, or if you entered a business and received a push notification on your phone with a discount for your purchases. One of the simplest and most adaptable methods to use proximity marketing in your venue is through WiFi. You gather information about a customer's device when they sign into your guest WiFi network. Although a fairly outdated technique, QR codes have several advantages. It is incredibly simple, affordable, and quick to install. This compromises its effectiveness, although, for some applications, it will be adequate. The user is directed to a certain website by these scannable barcodes. At numerous conferences and events, the QR code solution has generated a lot of buzzes. Exhibitors utilize it to provide background information about their brand that cannot otherwise be given in the booth because it is so subtle and affordable. You can use your phone or smartwatch to make a purchase at the store using near-field communication (NFC) technology. NFC is less adaptable than the other technologies since it demands close contact and is not as widely used as WiFi or QR code readers. Although it's a less well-known technology, Bluetooth Low Energy (BLE) access points perform similarly to WiFi access points. Although the majority of individuals can enable Bluetooth on their devices, they don't always do so. However, you need a medium, such as an app that they have downloaded, and you need to put BLE beacons at your location to communicate with g
  • aquin206 on 07 Feb 23
     
    This article explains what proximity marketing is and five different ways it is used through. Proximity marketing is used through WIFI, QR Codes, NFC (near field communication), BLE (Bluetooth Low Energy) Beacons, and GPS. In addition to going in detail about all those, this article also explains how proximity marketing helps the company. It can help by boosting sales, retargeting, building loyalty, behavior analysis, indoor navigation and gamification.
Sarah Black

A New Meeting Frequency - 0 views

www.mpiweb.org/...A_New_Meeting_Frequency

shared by Sarah Black on 05 Apr 13 - No Cached
  • Sarah Black on 05 Apr 13
     
    "A New Meeting Frequency" discusses near-field communication (NFC) and its gaining popularity with the meeting and event planning industry. This form of communication enables smart devices to have communication between each other; one acts as the writer, the other as the reader. According to meeting tech consultant Corbin Ball, "NFC marks the next step toward a cashless and paperless society".  Barclaycard and Chase, just to name a few, have adopted ISIS Mobile Wallet which lets customers make payments and collect rewards. "Industry professionals are beginning to see adoption in interactive events and business-to-customer trade shows", and are present in some current NFC applications. Contactless payment, automated ticketing, social networking, exchange of information (maps, business cards), registration, attendance access and control are some of the major ways this technology is utilized presently in the industry. Usage is slowly on the rise, particularly with regard to corporate networking events, and potential is huge.  NFC technology is extremely innovative, saves money and can be a great marketing tool.
Diya ZHAO

New Openwars RFID and NFC locks allow for future upgrades | Hotel Management - 0 views

www.hotelmanagement.net/...llow-for-future-upgrades-18346

Hotels locks new openwars

shared by Diya ZHAO on 24 Feb 13 - No Cached
  • OpenWays is unveiling a new, cost-effective solution for making a hotel's existing electronic locks new. Mobile Key Trio with Triple Play Reader combines CAC (Crypto Acoustic Credential), Pure NFC and RFID card reading capabilities. The integrated solution enables hotels using older magstripe locks to upgrade to a triple play reader while gaining the benefit of Mobile Key for guests and Mobile Master Key for staff.
  • Mobile Key Dual with Pure NFC is the only front desk bypass solution on the market that enables guests to avoid lines at check in and use any cell phone in the world as a mobile key, and it adds NFC features while allowing hotels to remain mobile carrier and lock provider independent.
  • It will take several years before any NFC phone critical mass is truly reached. As a result, offering multi-technology reading capabilities is the only way for hotels to enjoy now the true benefit of Mobile Key front desk bypass and build a competitive advantage while ensuring their technologies are future proofed.
  • Diya ZHAO on 24 Feb 13
     
    Mobile Key Trio with Triple Play Reader is giving hoteliers the ability to upgrade the major electronic-locks on the market while significantly increasing security and creating new service opportunities for hotels and guests," said Pascal Metivier, OpenWays Founder and CEO. "Today, less than 0.05 percent of the 6.5 billion mobile phones on the market are NFC enabled.
ypere044

Apple Point-of-Sale Upgrade Signals Better Security, NFC Access - 0 views

www.forbes.com/...als-better-security-nfc-access

apple POS technology NFC

shared by ypere044 on 02 Jun 14 - No Cached
  • EasyPay mobile point-of-sale (POS) system
  • the company has taken a pre-emptive strike to ensure the security of customer credit card transactions and prepare for the future possibility of contact-less credit card purchases
  • the device accepts chip-and-pin (EMV) cards, which offer the current maximum level of account security.
  • ...1 more annotation...
  • NFC-equipped smartphone might be tapped to exchange information with the EasyPay device.
  • ypere044 on 02 Jun 14
     
    This article introduces the upgrade to the EasyPay mobile POS system used in the US by Apple. The company has improved it's POS system by choosing to use new hardware (the iPhone 5s) and enhancing the hardware with a hard shell, accepting chip-and-pin (EMV) cards as well as a pin pad, and a Near Field Communications (NFC) feature in which smart phones may exchange information with the EasyPay. The article also talks about the future of chip-and-pin cards, Visa and MasterCard may be forced to begin using chip-and-pin cards by October of 2015. There is also talks of Apple including NFC features in their phones making it easier for guests to pay, share pictures and documents. 
Sophia Yam

Todd Seiders, NFC locks, Kaba Lodging, RFID locks, VingCard Elsafe | Hotel Management - 0 views

www.hotelmanagement.net/...oom-door-locks-what-s-in-store

shared by Sophia Yam on 19 Mar 13 - No Cached
  • The newer locks don’t have the encryption code in each one; the code is issued at the front desk.”
  • These mechanical caps and security screws block physical access to the lock ports that hackers use to illegally break into hotel rooms. The mechanical solution remains free of charge to customers. Technical solutions vary depending on the age, model and deployment of locks at properties.” 
  • NFC-compatible door locks can streamline the check-in process by allowing guests to skip the front desk and use their smartphone as a room key, but standardizing the credential delivery between the phone and the lock remains a challenge, said Giovanni Iacovino, VP development of mobile solutions at Kaba Lodging.
  • ...1 more annotation...
  • They use very high-level security and encryption protocols to employ the delivery.”
  • Ling Xiang on 19 Mar 13
     
    Following a robbery at a Houston hotel in which thieves exploited security flaws in Onity locks first revealed at the Black Hat conference in July, Hotel Management spoke with Todd Seiders, director of risk management at Petra Risk Solutions and former director of loss prevention at Marriott, for tips on how hoteliers can keep their rooms secure. An NFC-compatible lock, such as this Signature RFID by VingCard lock, can streamline the check-in process.
  • Sophia Yam on 25 Jun 13
     
    Some of the major concern hotel such as Houston hotel are facing is robbery. A lot of the older locks in the hotel are so old that it may be easy to rob precious items from the guest rooms. NFC has a new lock where the newer lock does not have an encryption code, instead the guest will get a new code from the front desk. The new lock ensure that hackers can not easily hack into a guest rooms. In addition, the new NFC-compatible locks help guests skip the check in process at the front desk and instead use their mobile phone to open their guest room doors and check themselves into the hotel.
Nicole Stevens

Brigham and Women's Hospital Tests NFC RFID for Patient Bedsides - RFID Journal - 0 views

www.rfidjournal.com/...view

hospital rfid nfc patient hospitality software business tech solution mobile technology safety

shared by Nicole Stevens on 22 Mar 13 - No Cached
  • Harvard Medical School teaching affiliate Brigham and Women's Hospital (BWH) is testing a Near Field Communication (NFC) RFID system it developed that enables health-care staff members to manage the administration of medication at a patient's bedside.
  • consists of a Google Nexus 7 tablet and a software app that interprets RFID tag data regarding patients and the medications they receive. The system works with passive NFC RFID tags attached to medications, to patients' wristbands and to staff members' ID badges, thereby enabling a user to read the tags and link the patient, caretaker and medication in the app
  • Since 2005, BWH has managed its medication administration data via bar codes
  • ...2 more annotations...
  • However, Landman notes, the time spent scanning bar codes, as well as the difficulty in ensuring a strong Bluetooth connection, can often make data collection during these visits time-consuming. The bar codes themselves could be difficult to scan as well—in many cases, a bar code is printed on a crinkled wrapper that can be difficult to scan. What's more, he says, pushing the workstation-on-wheels from one room to another is cumbersome.
  • Landman's team built a prototype system, using a Nexus 7 tablet, which comes with a built-in NFC RFID reader. They loaded the tablet with the app, and then attached NFC RFID tags to some pharmaceuticals, staff badges and patient wristbands.
  • Nicole Stevens on 22 Mar 13
     
    This program insures the safety and well keeping of the patients. I know it's not the latest in-room safe technology. But having just been in a hospital and having a dreadful experience I can honestly say that this technology would have helped.  During my hospital stay I was lost, mistaken for a man, not given an IV, and almost given the wrong prescription. Now I know it was 3 am, but if this program would have been installed I don't think I would have the same story to tell. The fact that the software tracks both the patients and the staff is what I find amazing. That was the biggest problem with my visit. No-one knew who was supposed to take care of me. This would have changed all of that.
Paulette Grant

Disney Taps Contactless and NFC Technology as it Seeks to Connect Customers to Its Fantasy World | NFC Times - Near Field Communication and all contactless technology. - 0 views

nfctimes.com/...ct-customers-its-fantasy-world

nfc technology disney

shared by Paulette Grant on 08 Jun 13 - No Cached
  • Perhaps most valuable for Disney is the personal information it hopes to collect from use of the wristbands and from the Web site and app, on an opt-in basis. Personal information could be encoded on the chip of the MagicBands, allowing, for example, Disney employees to greet young visitors by name, according to published reports. The costumed employees might have a hidden contactless reader, though the bands reportedly will store “no personal identifiable information,” Disney reportedly said.
  • Paulette Grant on 08 Jun 13
     
    The article highlights the dramatic change that Disney will effect to increase customer service at the theme park using the Near- Field Communication technology (NFC). This technology which is presently been use by hospitality firms and other industries will allow Disney to eliminate the need for room keys, credit cards, and paper tickets. Customers will be given a wrist band which will be tied to the Disney websites and all accounts numbers and IDs created on the website will be embedded in a chip that is also embedded in that wrist band. All you will need to do is just give it a tap and boom! You are given access to rides, movies, restaurants, kiosks and other attractions within the park. According to the report this saves customers and Disney tremendous amount of time but the real deal behind this is to gather more personal data about customers, and track all the activities you engaged in plus the things you bought. Personal information could be encoded in the wrist band so that an employee or even mickey mouse could greet you by name. All this technology sounds very good but what if I lost my wrist band and it gets in the hands of someone else. The article states that the wrist band can be remotely deactivated if lost or stolen. You and I know that when you having fun at Disney no one will be looking at their wrist every five minutes to see if a wrist band is still in place. If someone found my lost wristband and I notice two or three hours later who will be responsible for all these charges racked up by someone else? I really like this technology because I hate having to wait in long lines; anything that would make my life easier I will pay for it. Having said that I do believe that there are facets of this amazing technology that still needs to be tweaked.
anonymous

5 Technology Trends Driving The Hospitality Industry - 1 views

chatbotsmagazine.com/pitality-industry-c206ab2751f2

technology hospitality hotel software tech

shared by anonymous on 03 Sep 19 - No Cached
  • Technological advancement should be aligned with guest expectations to stand out from your competitors.
  • Technological advancement should be aligned with guest expectations to stand out from your competitors.
    • anonymous
      anonymous on 03 Sep 19
       
      I think that this is a very important key point within technological advancement because the best way to stand out amongst other businesses is to always please and satisfy your customers and if you work around them and make improvements to better the quality of your services matching their needs then your business will thrive.
  • Swipe cards have been replaced with smartphones and apps to ease check-ins and reduce loss of key.
    • anonymous
      anonymous on 03 Sep 19
       
      I think that replacing the swipe cards with smart phone apps is a very convenient solution for both the customers who lose their key cards. It is even better for them to have the key to their rooms in their phones because that is the one thing that everyone carries with them wherever they go, whereas the swipe cards can be easily forgotten inside the room.
  • ...4 more annotations...
  • So how can NFC work for a hotel? Well to begin with, NFC can reduce the load of work at the front desk by enabling faster check-ins and check-outs. Moreover, it provides the function of making secure payments and shields against theft or loss.
    • anonymous
      anonymous on 03 Sep 19
       
      NFC would be a great technological advancement for hotels as it would make things quick, easier and even safer for both the hotel and the customers.
  • But what is NFC? NFC enables seamless transmission of data from compatible devices over a short range with the help of radio waves
  • With the emergence of thousands of apps, due to space constraints, guests are reluctant to download an individual brand app.TrilyoBot in actionBuilt on messenger apps like Facebook, Slack, Kik, amongst others, chatbots are an automated response system, which through machine learning can be trained and made to perform specific tasks. Trilyo, launched this element for hotels to ease customer engagement and create more loyal customers.
    • anonymous
      anonymous on 03 Sep 19
       
      This again is another very important thing for hotels to note when thinking about creating their own specific app for customers to have and in turn make things like accessing hotel room services much easier because not every customer is going to like the idea of having to download an app to access hotel services. I think that built on messenger apps is a great alternative because almost everyone has at least of these messengers in their phones and could easily just download the add on and then access hotel services much faster and easier.
  • The LED light notifies you whenever an object is near the sensor by automatically bouncing back into the light sensor.Making these door cards almost redundantIf you’re looking to install infrared sensors in your hotel, think no further. These can also detect body heat and thereby alert you whether or not a room is occupied. Instead of having ‘Do Not Disturb’ door cards or disturbing jet lagged guests, these help your staff know if they need to come back later to clean the room.
    • anonymous
      anonymous on 03 Sep 19
       
      This is another advancement that would really help improve guest services. I myself have been in the uncomfortable situation in which I am sleeping and housekeeping comes in because I forgot to put the 'Do Not Disturb' sign on the door. I think that having this feature would make the stay at the hotel more comfortable for the guests and it would be less annoying for them to not have someone knock or just straight up walk into the room while they're still sleeping or getting dressed/ready.
  • anonymous on 03 Sep 19
     
    The article talks about a couple of technological advancements within the industry that could help improve the customers' stay at the hotel. This advancements would not only benefit the customers but also the workers.
alibaba0512

Battle At The POS Heats Up - Business Insider - 0 views

www.businessinsider.com/le-at-the-pos-heats-up-2012-11

POS NFC Mobile device APP

shared by alibaba0512 on 19 Jan 13 - No Cached
  • Square pioneered a new point of sale (POS) by allowing small businesses and consumers to accept credit card payments via their mobile devices
  • Technology is developing so fast that NFC may already be yesterday’s news.
  • alibaba0512 on 19 Jan 13
     
    Like this article mentioned, the technology flies faster than our imagination. By using tablet or smart phone, customer can pick whatever they want and clerk can use Square APP to swipe credit card in WIFI environment. POS is the most important system for every hospitality industry worker. How to catch up the latest technology and increase the value of service are the key to be successful. Although NFC and QR codes are used in some stores and device, I personally think the internet application for paying can be developed as fast as smart phone popularization.
Sherine Mattison

How Smart Devices will Change Hospitality Technology | By Les Spielman - 0 views

www.hospitalitynet.org/...4054663.html

shared by Sherine Mattison on 02 Nov 12 - No Cached
  • In the hospitality industry, "Near Field Communications" (NFC) now has an even more secure network that assists the utilization of total hotel security, individual room monitoring for the HVAC system, more bedside controls for lights, electronic drapes, monitoring who is at the door, fire and smoke security, excessive electrical usage, all centrally monitored by management and the individual guest, from network controlled smart devices that we all carry. Imagine a typical hotel (which already exists today). Your smart device is already registered with the hotel or hotel chain. You walk into the front door of the hotel and there are sensors by the entrance/exit. You press the hotel's "app" that is on your mobile device, you have now checked into the hotel, without going to the front desk. The hotel's system sends your smart device an arrival confirmation along your new room number. When you reach your room, the app opens the door using NFC. Look ma, no keys needed. The door security device registers your arrival time along with the device's ID info. In the meantime, the HVAC system now sets the temperature of your assigned room to the temperature from your profile. Housekeeping and the concierge are notified.
  • Sherine Mattison on 02 Nov 12
     
    With security now becoming an issue in the hotel industry, especially western hotels that operate in different parts of the world, "NFC (Near Field Communications) now has an even more secure network that assists the utilization of total hotel security." This will be monitored by the guest and management. The smart device has to be registered with the hotel and when the guest walks in and presses the hotel the guest is checked in. An arrival confimation is then sent to the device along with the room number, this app is then used to open the door. The arrival time is registered and the utilities in the room are set based on the guest's profile. "Housekeeping and the concierge are notified."
Tamara Lang

Point of Sale Technology: New Developments - 0 views

www.hotel-industry.co.uk/...point-of-sale-technology

Point of Sale Technology Developments

shared by Tamara Lang on 26 Aug 12 - No Cached
  • Hotel
  • A hotels Point of Sale (POS) system is vital to the running of the business and crucial to how a hotelier monitors things like sales, bookings and staff performance. Recent advances in technology have helped to revolutionise the hospitality sector, decreasing service times and increasing the efficiency of sales when completing transactions.
  • The growing trend of a new technology called Near Field Communications (NFC) is hoped to eliminate the necessity for customers to carry money or credit/debit cards to pay their bills. This NFC technology allows consumers to use mobile devices to process all their transactions, for instance by swiping their smartphone across a special kiosk at the counter, with all the information sent to a central processing system for payment.
  • Tamara Lang on 26 Aug 12
     
    This article was very enlightening on the recent advances of POS technology in the hospitality industry and the new developments that keep evolving. The article presents areas were recent advances have helped to improve the "effectiveness of a business and relationship with their customers". As stated in the article with the use of "cloud-based systems, the latest i-trends and the growth of Near Field Communications", the hospitality industry POS technology will move very far. Three key areas were discussed; "Point of Sale on the move" which referred to using a browser on any mobile device to obtain necessary information while you are on the move or away from the business. The second area was using a POS system on a tablet or smartphone that would be able to provide more useful information than tradition POS systems in a lightweight manner with more flexibility. I can attest to the real need for this advancement because working in an establishment that has the traditional POS systems has proven when there is a problem trouble shooting can be very difficult. A process as simple as getting your technical support team to make changes in your POS system can be a nightmare, when your system does not have updated software. We experienced that issue this week, when technical support attempted to access the system and could not locate the license agreement after hours of searching for a key we found a device that was attached to the printer cable in the back of the CPU. All of the unnecessary time spent on that one event could have been eliminated if some of this new technology was in place. The last area the article referred to is "Marrying POS and NFC". This new development is hoping to eliminate the need for carrying money or credit/debit cards and enable consumers to use mobile devices to process all transactions. I believe this would be very beneficial in the hospitality industry not only from the point credit card fraud but also it eliminate
peacejj22

Technology in the hospitality industry - exploring the very latest trends - 1 views

www.aurecongroup.com/...gy-in-the-hospitality-industry

shared by peacejj22 on 26 Aug 22 - No Cached
  • Hotel guests expect to be able to connect to the internet seamlessly and without too many interruptions, leading hotels to invest in better, faster Wi-Fi infrastructure so that people can do business and use their technology devices with ease when they book their stay.
  • Hotels are also starting to move away from user pay models. In the past, hotels could charge exorbitant rates and guests knew they would have to pay if they wanted to go online. Installing and maintaining a hotel-wide wireless network may be coupled with costs, but many leading hotel groups have started to install high density Wi-Fi and started to offer in-building mobile phone coverage as guests have come to expect these services during their stay (not only for themselves, but also for their guests if they are hosting a conference or function at the hotel).
  • Digital conference facilities
  • ...5 more annotations...
  • including a guest’s name being displayed on the welcome desk at a digital check-in station; their food preferences or past purchases being displayed in a digital room-service order system; and similar.
  • A boutique hotel that is nestled between Apple’s headquarters and other tech companies, called Aloft Cupertino, has a robot butler called Botlr that is able to move between the various floors of the hotel in order to take items such as toothbrushes, chargers and snacks to guests.
  • Near field communication (NFC) technology is the next-generation short-range high frequency wireless communication technology that gives users the ability to exchange data between devices.
  • NFC technology
  • Entertainment on tap
  • peacejj22 on 26 Aug 22
     
    This article plainly puts on display new aspects of technology that are currently being adopted within the hospitality industry. Wi-Fi infrastructure overhauls, digital conference facilities, and the latest in NFC technology are all touched upon in this article. I liked this article because it puts on display aspects of the industry I had not originally put thought to as being constantly changing.
Alexandra Givner

Point of Sale Technology: New Developments - 1 views

www.hotel-industry.co.uk/...point-of-sale-technology

POS System Accounting Hotels

shared by Alexandra Givner on 20 Jan 12 - No Cached
Xin Jing and Diane Cacho liked it
  • help busy hotel staff use this new technology via a browser on any mobile device as well as the traditional POS interface. This means whilst they are on the move – or even away from the business – they can still keep on top of sales, bookings figures and cash management through Software as a Service (SaaS).
  • This NFC technology allows consumers to use mobile devices to process all their transactions, for instance by swiping their smartphone across a special kiosk at the counter, with all the information sent to a central processing system for payment
  • Zhenzi LV on 20 Jan 12
     
    From this article,I think it is amazing to have such revolution of POS system. First of all, POS system itself is wonderful for the hoteliers all these years. The latest i-trends and NFC put it much further step to not only free the employees,but also bring efficiency to the customers. It is said that "the point of sale on the move" which free the employee to use the mobile device to control everything it matters of the business. It makes hoteliers more flexiable and at the meanwhile, it provides quantity information. The other innovation here is that there is one IPAD POS kiosk which allows self-service card swiping system so the customers can complete their own transaction. Though this technology is the only IPad enclosure, it help eliminate theft and tampering. Then ,when the growing trend of Near Field Communication comes, it free the customers another further step to eliminate the necessity to carry money/credit cards to pay their bills. This technology is also come with the smartphone by just swiping the mobile device across a special kiosk at the counter, and the payment is done quickly. This technology also developed another growing technology "RFID" card readers. Another name for the NFC is the digital wallet means that a customer's device can store all their bank account details and credit card information with no need for a real wallet. That's amazing for the people who are not good at financing. This technology can really impact the hotel market and bring the competitive advantages for the hotels. It's a new trend for the hotel to update themselves to level-up. This trend is also fit the market nowadays, the consumer is more and more younger, they curious about the high-tech things, the success of Apple proves this trend. In order to meet with the customer needs in current hotel industry, this technology is worth to have a try.
  • Alexandra Givner on 28 Feb 12
     
    This article talks about the importance of POS systems in the hospitality industry and the new technological trends that are affecting it. POS systems are extremely important to hoteliers primarily to keep track of sales and bookings. With recent technological developments though, POS systems have revolutionized that hospitality industry by increase efficiency and production. The newest trend in these accounting and POS systems are cloud-based technologies. I believe this type of technology will allow for busy hotel managers to track all accounting information through either a smart phone, PC, or even tablet. This type of technology, as stated in the article, would allow for managers to keep track of sales data and profits even when they are away from the office. All in all, I believe this is a very helpful technology for hotel operations and will benefit the industry in the long run.
  • Xin Jing on 01 Mar 12
     
    Allow the customers to to use smartphone across a special kiosk at the counter to pay may benefit restaurants a lot. It may reduce the stress of the servers in the peak time. Customers no longer waiting a long time for the servers to get their bill, they can pay by themselves through mobile devices. Moreover, the customers do not need to bring their wallets to the restaurants which may improve the security of the restaurant environment.
mellakygg

Proximity Marketing : Future of Retail? - Centareum - Medium - 0 views

medium.com/...-future-of-retail-39965e5cda7c

proximity marketing future retail

shared by mellakygg on 18 Feb 19 - No Cached
  • Digital is a way of life now.
  • Due to methods like ecommerce, show-rooming and ‘brick-&-click’, the lines between the physical and virtual marketplaces are getting blurred.
  • With omnichannel browsing and buying patterns of consumers, proximity marketing seeks to provide marketing solutions that are relevant as well as personalized.
  • ...5 more annotations...
  • Techniques such as NFC, geofencing, beacons, social check-ins and retargeting are being used nowadays to achieve the perfect blend of digital marketing and offline purchasing.
  • One of the most important aspect of Proximity Marketing is to provide the right promotions to the customer at the right place and time for the right price. This translates to not just reach, but conversion.
  • The ads must get delivered to the customer when they are near the store and the possibility of the conversion is the highest. Statistics show, ads served in the vicinity of the store tend to get 5x more conversions.
  • The deep analytics of the profile of the most loyal customers and their corresponding buying pattern must be kept in mind.
  • Marketing platforms have a high cost and with the increase in cost and decrease in sales volume, retailers are in dire need of cost cuts.
  • mellakygg on 18 Feb 19
     
    Digital technology has revolutionized our way of life, our very existence. With the prevalence of smart phones, the lines between physical and virtual market places are getting blurred due to e-commerce, show-rooming and brick and click. Typically to find a local business, customers use a smart phone, social recommendations, opt-in push notifications and retargeted ads from websites previously visited. Enter Proximity Marketing: It describes location technologies for attracting customers by direct communication on their smart-phones or Bluetooth or GPS enabled devices. It provides the right promotions at the right place and time for the right price. This not only reaches customers, it converts them. Statistics show, ads served in the vicinity of the store tends to get 5X more conversions. With omnichannel browsing, personalized buying patterns of consumers are used along with techniques such as NFC, geofencing, beacons, social checking and retargeting to capture business. Using this 4R principle, Centaream, the new Proximity Marketing mobile marketing platform will start facilitating business for merchants by October 2018 in the U.S.A, Singapore and India. In my opinion, proximity marketing makes sense and should be a big success.
glope143

How This Conference Used N.F.C. Technology to Drive Traffic Around Its Exhibit Hall - 0 views

www.bizbash.com/...33127

near-field communication

shared by glope143 on 18 Jun 18 - No Cached
  • When the organizers of Intuit’s QuickBooks Connect conference initially decided to use near-field communication (N.F.C.) technology on attendee badges for this year’s event, which was held October 22 to 26 at the San Jose McEnery Convention Center in California, they had several goals in mind.First, they wanted to automate the process of tracking continuing education credits for the attendees; second, they wanted to make it easy for vendors to track leads at their booths; and third, they wanted a way for attendees to gather information from vendors and sessions electronically, rather than in paper form.
    • glope143
      glope143 on 18 Jun 18
       
      This conference held in 2016 is a perfect example of how technology can assist in making an existing (and adequately functioning) event model even better. Each attendee's badge included near-field communication chips that allowed for knowledge on where attendees spent most of their time, granted vendors an easier way to access lead information, and made the conference more green by having promotional information sent electronically. The structure of the meeting didn't change with this technology, attendees still visited vendor booths learning about new products and exchanging contact information, but the entire process become more efficient with this added technology.
  • And then they came up with an additional function: Due to the event’s growth, Intuit had to spread the 112 exhibitors across two halls for the first time this year. N.F.C. created a fun way to ensure the more than 5,000 small business owners, accountants, and developers in attendance would spend time in both halls.
    • glope143
      glope143 on 18 Jun 18
       
      Having been part of a team who organized a bridal exposition this past year, I understand the fear of having attendees only congregate in one area if two halls are involved. This not only reflects negatively on the event team because effort put into hall #2 goes unused, but the vendors located in the under-visited hall may be resentful and place blame on the business organizing for "favoring" those vendors placed in the more trafficked area. Intuit's idea to use NFC technology as an incentive to attract guests to hall #2 was both creative and smart. The business used various prizes and raffles to encourage attendees to move into hall #2 and scan their badges to win a prize.
  • By using the N.F.C. technology in this game-like way, O’Brien said it helped attendees become comfortable with the new technology. “We wanted to teach that the value was beyond the exhibit hall,” she said. “We wanted there to be ‘delight’ reasons to scan, so there was the kiosk or to get pictures.” The N.F.C. was integrated into the event app, which O’Brien said had a 91 percent adoption rate this year, much higher than at the 2015 event.
    • glope143
      glope143 on 18 Jun 18
       
      Both NFC and RFID technology are increasingly popular in the corporate event planning industry as the technology is user-friendly even for those who have never interacted before and provides vast opportunities for the users to collect data. This data is useful for the following meeting in terms of budget, staffing, marketing to attendees, and vendor response.
anonymous

Product Packaging Trends 2021: For Brand Managers - 1 views

blog.beaconstac.com/...cpg-product-packaging-trends

tech technology hospitality Software business solution mobile

shared by anonymous on 31 Mar 21 - No Cached
  • Packaging is now seen as a gateway to reinforce consumers’ trust in a brand. 
  • price sensitivity, higher digital engagement, a rise in attention to wellness and hygiene, and a redefinition of brand purpose. 
  • CPG brands should leverage smart packaging technology such as QR Codes and NFC to digitalize their product packaging and transform the way consumers interact with them. 
  • ...8 more annotations...
  • Packaging designers should make use of recyclable materials to create innovative and sustainable packaging designs.
  • QR Code-powered digital product labels that communicate the sustainability practices are the easiest way to achieve this.
  • The campaign incorporated QR Codes on the packaging of their free-range grass-fed meat to direct consumers to farmers’ stories and the farm of its origin. 
  • Customers could tap the cap using their smartphones to access in-store information about the brand, along with its history and food pairings.  
  • The World Economic Forum indicates that there’s now a whopping increase in consumer demand to understand the product’s journey; from its manufacturing to point of sale.
  • The pandemic accelerated the adoption of e-commerce. Most customers now prefer to shop online given the convenience and safety.
  • brands should make essential product information available through digitalized product packaging, coupled with the relevant certifications.
  • Consumers don’t look at product packaging the same way anymore.
  • anonymous on 31 Mar 21
     
    This article focuses on current packaging trends along with the diversification of brand management. Additionally, how companies, through smart packaging with QR Codes and NFC tags, can keep up with the below-mentioned trends and achieve higher ROI for their business. Successful incorporation of these technologies will help companies achieve product transparency and authenticity, supply chain visibility, elevated consumer experience, and many more positive outcomes.
Andrea Ruiz

What is Proximity Marketing? How much does it cost? What every marketer should know | Bleesk - 0 views

bleesk.com/proximity-marketing.html

technology hospitality hotel

shared by Andrea Ruiz on 28 Sep 20 - No Cached
  • Proximity marketing goal is to deliver messages to people based on their precise location
  • important is the data it enables to collect, so that you get to know the your customers, their behaviour and can act upon it.
  • The type of proximity you choose depends on what your end goal is.
  • ...3 more annotations...
  • For loyalty a combination of beacons, qr codes, NFC and geofencing may give you best results
  • How companies use proximity marketing?
  • Certain use cases for proximity marketing can work without a mobile app. If you are planning to use QR Codes or NFC Tags then you do not need a special mobile app for it.
cborregomarsh

What Is Proximity Marketing and How Does It Work? - 0 views

referralrock.com/...proximity-marketing

shared by cborregomarsh on 26 May 23 - No Cached
  • location-based mobile marketing.It involves sending personalized messages to customers, or triggering other digital branded experiences, when their mobile devices approach a certain location
  • Proximity marketing is location-based mobile marketing. It involves sending personalized messages to customers, or triggering other digital branded experiences, when their mobile devices approach a certain location.
  • NFC lets a nearby phone securely communicate with an RFID (radio frequency identification) chip, so the chip can send customized information to the phone.
  • ...3 more annotations...
  • Geofencing technology lets a business send a message to a phone whenever it comes within a designated radius around a physical location.
  • Beacons operate similarly to geofencing, but they work using Bluetooth technology instead of satellites and cell towers. A beacon is a device around half the size of a smartphone, and can send a Bluetooth signal within a 50–150 yard radius.
  • focused on customers who are already near your place of business, proximity marketing appeals to those most likely to purchase from you.
  • cborregomarsh on 26 May 23
     
    Proximity marketing is a strategic way to market to your customer based on location. Through the use of NFC (Near-Field communication), Geofencing and Beacon, companies can send personalized messages, coupons or other digital branded experiences to customers within a certain radius of the place of business which is supposed to appeal to those most likely to make a purchase.
katieprince313

What does NFC technology bring to hotels? - 0 views

mysmartjourney.com/...nfc-technology-bring-to-hotels

technology hospitality hotel tech

shared by katieprince313 on 17 Apr 24 - No Cached
  • katieprince313 on 17 Apr 24
     
    Short article discussing the various uses of NFC technology in the hotel industry and its advantages. Very interesting for hoteliers to explore the implementation of new technologies in hotels
ahyla001

WiFi Proximity Marketing: Strategies and how they work | Purple - 3 views

purple.ai/...g-strategies-and-how-they-work

shared by ahyla001 on 06 Feb 23 - No Cached
  • time comm
  • QR (Quick Response) codesWiFi (Wireless Fidelity)NFC (Near Field Communication)RFID (Radio-frequency identification)GeofencingBLE (Bluetooth Low Energy) beacons
  • Besides the end-users mobile device, a collection of location-based technologies (LBS) is needed to successfully utilize proximity marketing.
  • ...7 more annotations...
  • The downside to using the QR code strategy is getting users to make the initial interaction and additional print material may be necessary. 
  • Businesses can utilize their free WiFi offering as a new channel for marketing directly to customers.
  • NFC tag uses don’t stop at the point of sale system, in fact, the knowledge gained from each purchase and interaction further improves the insights businesses have, meaning over time, customer segmentation and messaging become more focussed.
  • The definition of geofencing in proximity marketing is defined as the ability of a company to micro-target people based on the places they go.
  • For example, a sportswear brand may want to target those at a sports event and so will draw their geometric radius around the venue of the event. Patrons that attend with their devices ‘location-enabled sensors’ settings turned on are allowing their GPS to share their location data with their service provider (SP).
  • The convenience store chain attached BLE beacons to trolleys, and baskets to track customer movements when entering, leaving, and moving around its stores. With the movable and planted roof beacons in place, Nisa was able to accurately collect a large pool of geometric insights that fed into one central cloud for further analysis. From these gatherings, Nisa will have been able to understand customer dwell times and see which product aisles were most popular.
  • Geo-loyalty is a method of utilizing proximity marketing methods to boost customer loyalty and drive app usage for higher conversion and engagement rates.
  • ahyla001 on 06 Feb 23
     
    This article is about Proximity Marketing and the many different specific ways it may be applied. These applications include: QR Codes, WiFi, NFC, RFID, Geofencing, and BLE Beacons. In all of these cases, it is vital to proximity marketing that there be an end-user mobile device (such as an iPhone or Android) as well as location-based technologies. We are all fairly familiar with QR codes as those have become widely used during the pandemic. What we may not have considered though, is how logging into a WiFi gives a lot of information about you to the business, as well as a future means of communicating with you (assuming you made an account and/or gave them important information such as an email address). Geofencing is also really cool because it allows companies to set up a virtual boundary that collects data from mobile devices that pass through that boundary. This allows a business to truly know what kinds of consumers go in and out of whatever establishment the geofence outlines.
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