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Rebecca Pichora

5 Connectivity Considerations for Hoteliers | News | Hospitality Magazine (HT) - 0 views

  • 91% of guests say they make their hotel section based on the property offering free Wi-Fi.
  • Upgrade the details.
  • Knowing the USB’s ubiquity, look for ways to incorporate additional ports throughout the hotel to simplify the charging experience.
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  • Increase connection points and power access in the guest room.
  • Take advantage of common spaces. Hotel lobbies, bars, restaurants, and gyms are becoming the preferred spots for guests to work, socialize, and relax. This is especially the case for millennials and younger travelers, who increasingly favor the lobby area as a place for productivity and socializing.
  • Convenient, intuitive access to power to keep them connected is essential throughout the room but should not interfere with the room’s design
  • ffering safe power access in outside spaces is a critical consideration when thinking through connectivity’s role in the hotel experience.
  • Ensure a seamless indoor-outdoor connection.
  •   Keep sustainability in mind
  • By implementing products or controls to manage and increase energy efficiency on-property, hotel owners and operators can achieve cost savings that benefit the bottom line.
  •  
    This article shows five easy ways in which a hotelier would be able to improve their guest experience with 5 technological connectivity considerations. Interestingly enough it shows the importance to having a high tech hotel as 91% of guests choose their hotel based off the hotel offering free wifi. Therefore, these 5 considerations are a great opportunity for any hotel in order to ensure guest satisfaction. Firstly, the hotel should upgrade the small details, such as the outlets throughout the hotel and integrating them into a sleek design in the hotel as to not stand out. Secondly, it would be important to increase the connection points and power access in the room, making it most convenient for guest to charge multiple devices in convenient locations. The next point would be to ensure a seamless indoor-outdoor connection, this not only means having wifi in the outdoor areas of the hotel, but to also offer connection spots for charging (eg. by the pool) and this ties into the next point, being to take advantage of the common spaces as these areas are becoming a place for people to socialize and work, therefore the areas should be designed in a way for the guests use. Lastly, the hotel also must take into consideration the sustainability, not only because of the guests growing concerns but with investing in new technological products they could save on cost and be more efficient, especially in the long run.
Yujia Xie

A Green Computer System In Your Hotel - 1 views

  • With a high speed internet connection and up to ten monitors and keyboards per CPU, you can enter the internet society world. This could beat offering a wireless internet service as far as computer and internet security goes, as well as keeping the connection speed strong. It's a green system because of the resources saved by not producing as many CPUs and because of the energy conservation you experience by running fewer computers.
  • If you have a high speed internet connection, you can provide internet service to your guests and clients with this internet portal and workstation system. Put the power of a desktop PC at your guests fingertips.
  • This new computer networking solution is being marketed as a green action. There is clearly a green component involved. With only one CPU instead of ten, you save on plastics and electronics, thereby saving resources. And you save energy in the process too -- energy conservation from beginning to end is a component of sustainability.
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  • One problem this helps to solve is the challenge of providing a reliable wifi connection to your guest rooms. Sometimes the signal is too poor to be of any service to guests on their personal laptop computers. Sometimes the connection gets overloaded with users so it's ineffective for everyone. If some of your guests are using your computer system, the internet load is taken off the wifi connection so people using it have better service.
  •  
    As this article mentioned, we are striving for the goals that makes the Internet available to our guests and environmentally sensitive. Because it does not produce many CPUs and can run fewer computers for conserving the energy. It can save resources. This article introduces a green system. With only one CPU instead of ten, you save a lot of resources and energy. In my opinion, I like this idea. It can provide more convenient and better service to customers and save resources and energy. In addition, if we can provide a reliable WIFI connection to our guest rooms, people can be more comfortable to use it.
djohn304

How Proximity Marketing Can Aid Businesses - Forbytes - 0 views

  • The development of technology provides new opportunities for businesses to grow.
  • The idea of proximity marketing is that a specific message can only be communicated to the right person by its proximity.
  • The aim of proximity marketing is to deliver marketing campaigns to consumers in close proximity to retailers, restaurants, or other locations of interest to target messages.
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  • Our smartphones have changed how we shop, work, socialize, and live. It’s no wonder that so many businesses are taking on the challenge of proximity marketing.
  • Enhanced customer experience: Using a proximity marketing strategy enables your company to personalize the customer experience in a way that varies your offerings based on the customer’s past, present, or future location and behavior. App utilization: Using proximity ads to provide valuable info and offers can improve user interaction with a business’s app, which can be a place for users to read regular updates and withdraw discounts, etc. Cost-effectiveness: Mobile proximity marketing is a cost-efficient way to target ads to the desired audience. Customer relationship boost: Proximity ads help businesses better understand the needs of their customers. This allows them to meet these needs to enhance relationships and interactions.
    • joshli2022
       
      Benefits of proximity marketing.
  • Businesses of all sizes use proximity marketing to engage with potential customers,
  • as long as they’re physically near to the business. It makes ads more practical and efficient, as well as more personal.
  • method of location-based marketing via a company’s use of their customers’ location is a foundation for a proximity marketing strategy.
  • The aim of proximity marketing is to deliver marketing campaigns to consumers in close proximity to retailers, restaurants, or other locations of interest to the target audience.
  • Near field communication (NFC) proximity marketing is a marketing tactic in which retailers put a chip on the product that works as a transmitter and connect to in-store visitors’ mobiles to send them various info about certain products.
  • designed to identify the customer profile and send the message directly to the person.
  • n the form of coupons or discount cards, advertisement banners in the store, or a personalized advertisement on a store companion website.
  • this is done by utilizing mobile location tech technologies, such as GPS. But technologies such as Bluetooth and WiFi also serve this type of marketing.
  • A hyper-local sales campaign is one in which a local retailer maximizes their geographic location to house a specific sales event and makes use of the surrounding local culture to generate interest.
  • WiFi proximity marketing is integrated with in-store marketing to provide guests with personalized, customer-activated content based on their proximity.
  • granting you a valuable asset: consumer data. When a customer wants to log in to your WiFi network, ask them to provide their email first so you can reach out to them later and send personalized offers.
  • One such method is radio-frequency identification (RFID) proximity marketing. It allows companies to embed a unique identifier on their product, insert it into the RFID proximity marketing imaging system, and then automatically customize their targeting.
  • Using proximity marketing technology, the ad campaigns reach a more personal level with their audience, adding a more engaging and personalized touch.
  • meaningful data points like demographic, location/geography, platform, and time.
  • GPS-based proximity marketing. Also called geo-targeting and geo-marketing, this tactic lets companies identify and engage customers based on their location. It is mainly used in retail, services, and real estate.
  • Those locations – your local grocery store, fitness club, a particular bar- can leverage that information to send you exclusive offers and promotions.
  • Beacons, easily installed in every store and retail space, use an electrical signal to identify customer location and transmit data to them through Bluetooth.
  • calculate daily traffic patterns and broadcast promotional messages to individuals nearby, making product recommendations or simply notifying them of discounts and beneficial deals.
  • Modern business owners rely on digital marketing channels for both growth and retention.
  • Beacons can create interactive experiences and offer valuable information (such as displaying discounts) to smartphone users as they walk near to encourage them to stay or shop longer or make a purchase.
  • However, this technology is still considered to be one of the most expensive ones for marketing purposes.
  • There are less expensive proximity marketing solutions for budget ad campaigns. For instance, QR (Quick Response) Codes are a powerful tool that allows companies to create digital proximity marketing opportunities by simply creating one and hanging it on the wall in the store.
  • mobile browser detection. When visitors arrive at your website, many factors are taken into account, including their IP address, browser, and device. Every time a visitor to your website activates their mobile phone or pulls up your page on their laptop browser, you have a chance to reach out and, potentially, monetize them.
  • Enhanced customer experience: The use of a proximity marketing strategy enables your company to personalize the customer experience in a way that varies your offerings based on the customer’s past, present, or future location and behavior. App utilization: The use of proximity ads to provide valuable info and offers can improve user interaction with a business’s app, which can be a place for users to read regular updates, withdraw discounts, etc. Cost-effectiveness: Mobile proximity marketing is a cost-efficient way to target ads to the desired audience. Customer relationship boost: Proximity ads help businesses better understand the needs of their customers. This allows them to meet these needs to enhance relationships and interactions.
  • hotel visitors can receive information about the hotel and the various offers it has. Also, as guests are looking for the best cafes or restaurants for a good price, hotels can partner with local bars and restaurants and inform the guests of the deals they could get.
  • Businesses are uncovering the benefits of marketing to clients in their proximity.
  •  
    This article is about the concept of proximity marketing that supports sales and marketing development in business operations. First, the idea of this marketing strategy is to reach out to the right consumers based on mobile techs and GPS techs. Second, the four types of proximity marketing are by components, application, geography, and key players in general. Third, the benefits of proximity marketing are enhanced experiences for the guests. Applicational utilization. Cost-effectiveness on the mobile marketing, then the guest relationship improvement will be one of them to benefiting the company's business growth.
  •  
    In these days of technology advancement, proximity marketing is one of the best ways for marketing. The only disadvantage is potentially using someone's information without permission. As long as permission is granted, it would be fine.
  •  
    Proximity marketing is a mode of location based marketing that uses the customers location to their advantage when distributing advertisements for their business. There are several different types of proximity marketing solutions that can and are currently being used by the most popular brands right now. There is wifi proximity marketing, radio frequency identification proximity marketing (RFID), near field communication proximity marketing (NFC), GPS based, beacon based, and QR codes. Using these methods of marketing hold benefits including enhanced customer experience, app utilization, cost effectiveness, and customer relation boost. There is an option for everyone in terms of cost and many industries are using them more and more, inclusive of the hospitality/tourism industry. In my opinion, the previous ways of advertising are becoming obsolete and the market for competition is growing and growing and growing. We all have likely encountered one or more forms of this type of marketing, and we likely will continue to in the future.
j1abao

8 Disruptive Hotel Technology Trends to Watch in 2022 - 3 views

  • Venture capitalists are finally starting to recognize the opportunity to invest in tools and platforms that allow hotels to capture new levels of hotel operations efficiency and revenue growth.
  • penetration of cloud-based technologies in the segment remains incredibly low
  • hotels that invest in technology drive higher revenue, better guest reviews, and a higher star-rating.
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  • 20,000 properties.
  • hospitality property owners look to address the challenge of competition from peer-to-peer platforms like Airbnb
  • focus on improving guest experience and helping travelers have the trip of a lifetime
  • guest-messaging software
  • messaging tools to deliver five-star service at scale
  • provide frictionless guest service and streamline time-consuming interactions, such as check-in.
  • White labeling has already begun in the hotel industry without hoteliers even knowing it. Property management systems that offer channel management integrations are usually white labelling their channel managers from other vendors
  • The many tech innovations we see penetrating the market require constant vigilance of cybersecurity best practices, regular updates to security software, and dedication to routine testing and threat assessment.
  • Most revenue management systems focus on reporting and data visualization; the addition of white label software to the backend of an RMS can improve price optimization, letting hoteliers spend their time on higher value tasks and strategic revenue management.
  • APIs allow your various hotel technology tools and programs to work together, conne
  • streaming, voice activation, guest-room tablets, and food ordering tech.
  • 2nd Kitchen is a godsend for hotels without a kitchen on-site: guests can order room service from restaurants near your hotel,
  • Numerous high-profile malware attacks on the hotel industry have led to hundreds of millions of guests’ data being compromised and millions of dollars in damage.
  • forced to get smart about security
  • do their research in selecting tech tools
  • regularly host training to their staff
  • all-in-one suite of tools, including a property management system, channel manager, booking engine, and revenue manager, growing revenue and automating workflows at more than
  • There are two factors outside Coronavirus that are impacting OTAs. First, hotels are getting better at capturing direct bookings.
  • Secondly, Google has entered the travel market in a big way.
  • for property owners, WiFi 6 is much more relevant
  • beyond the guest experience, hotels can take advantage of faster WiFi
  • Smart thermostats, smart speakers, and smart locks
  • data has become the world’s most valuable resource.
  • Data can fuel smarter marketing campaigns, inform your pricing, and help you capture a higher market share
  • Hoteliers are just starting to realize the potential of its guest data.
  • put a dollar figure on just how much hotel industry data is worth. The Group purchased STR for $450 million in cas
  • New competitors are challenging old management companies that haven’t innovated enough
  • These next-gen properties are sometimes called hometels (home+hotel), or more generally, alternative lodging
  • Technology in hotels goes far beyond guestroom TVs and phone
  • smart locks
  • ast WiF
  • NFC technology for contactless payments
  • kiosks or mobile apps for digital check-in,
  • robots that deliver room service.
  • Smart hotel rooms use technology to allow guests to personalize their stay experiences.
  • The most important software in the hotel industry is the property management system
  • hoteliers must focus on data security and continued training
    • jtarr003
       
      I really enjoyed this article about 8 disruptive Hotel Technology trends to watch in 2022. What I found most interesting about this article is how guest room technology is changing. Guest now want there hotel room to have voice enabled devices in there hotel room to help them control the room that they are staying in. Also guest would rather use on-demand conveniences like uber eats and door dash to eat food to there rooms.
    • jtarr003
       
      8 disruptive hotel technology trends to watch in 2022
  • White labeling is a practice in which a product – in this case, hotel software – is manufactured by a third party and uses branding by the purchaser, or marketer, so that the end product appears to have been produced by the purchaser. “The advantage is that a single company does not need to do it all: one firm can concentrate on producing the product; another on marketing it; and another can focus on selling it, each according to its expertise and preference,”
  • Interest in investing in hotel technology has slowly ramped up in recent years.
  • Hotels that are comfortable using APIs can automate tasks that take up much of their employee’s time with manual data entry.
  • Why is data so valuable? “Data are now part of every sector and function of the global economy and, like other essential factors of production such as hard assets and human capital, much of modern economic activity simply could not take place without them
  • Hotels use technology to provide better service, streamline communication, allow guests to personalize their experiences, and offer more convenient processes, like checking in or ordering room service.
  • deliver increasingly high value for hoteliers and guests. For hotel managers, technology specifically designed to manage hotel operations, reservations, housekeeping, and more can enable greater efficiency and fewer human errors
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    For this article I want to focus on the room technology aspect. We have become so dependent of our devices at home that sometimes going to hotels is not as pleasant as before. In this article, we can see how hotel chains are changing to cater to our needs so the daily routines are not affected. One example is how Hilton is partnering with Netflix allowing you to sync your Netflix Account with the Hilton Honors app so you can go and use the room tv to keep watching your favorite programs. So no more using your computer or ipad to keep binging on your series while you are in a hotel. The other interesting part is the use of tablets and apps that mimic our regular apps for food ordering within the hotel avoiding the need to call for room service or doing lines at restaurants.
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    This article reviews the top eight tech trends causing disruption in the hospitality industry: SaaS (software as a service), APIs (application programming interface), guest room tech, privacy & cybersecurity, OTAs (online travel agency) struggling, WiFi 6, big data and digital hotel companies/alternative lodging. The article dives into each of the eight with an overview/background on the tech, how it's advancing, and why and how it's being used. Some of main takeaways are that for many of the tech trends the industry is just starting to realize the full potential and that overall these tech advances should be able to allow companies to harness tech and data to drive customer experience and retention.
  •  
    I found this article rather interesting because I feel like this is very normal to me now. The fact that it has technology trends of 2022 on it is so interesting because I've been seeing these trends for a while already. I liked how the article called these technology trends a way for the customers to personalize their experience. At the end of the day, they truly are in charge because of these trends. Everything is accesible online and they even have options to add nearby tourist spots to their itinerary. Technological convenience is now a part of everyone's life. This is why hotels are implementing this convenience through streaming, guest tablets, food ordering kiosk, and much more. This is possible because hotels are also using API's which connect hotel technology by tech stacking and using tools to talk to one another. In my opinion, these technological advances could only get better to further improve the convenience hotels can provide.
  •  
    This article discusses not only the future of hospitality technology, but the impact it will have on the industry, All of the technology advancements mentioned will change how hospitality businesses operate. For example, cybersecurity is becoming a really important investment for these businesses to make because hackers have been stealing guest data and information. Tech advancements are being placed around privacy of consumer data, when that never used to be a major issue
  •  
    This article palms out 8 disruptive hotel technology trends to follow. The explosion of SaaS, APIs going mainstream, room technology innovation, privacy and cybersecurity, the struggles of OTAs, WiFi 6, big data and digital hotel companies. The article illustrates that technology is driving the hospitality industry by explaining new technology trends that enable hoteliers to operate more efficiently and offer guests the opportunity to personalize their experience. But it also means hoteliers must focus on data security and ongoing training when implementing the technology guests expect.
digojoo

How to Make Hotel Wifi Faster: A Hotelier's Guide to Enhancing Guest Connectivity | Routie - 5 views

  •  
    Hi everyone, I found this article to be quite informative and thought it would be worth sharing.
lin liu

Quadriga's Personal Media Network™ technology wins best new technology award ... - 0 views

  • nsed subscriptions or hotel services via a single application and WiFi connection.
  • The PMN application is a complete network solution that integrates hotel services with the guest's entertainment and content sources. Once paired with the in-room television, the guest's mobile device can be used to access and complete transactions for hotel services like room service, meetings and events, concierge services, spa services, travel updates and transportation services.
  • 13 November 2012 Quadriga’s Personal Media Network™ technology wins best new technology award at Equip Paris show
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  • Personal Media Network™ (PMN™) is a new technology that is revolutionising the in-room entertainment environment.
  •  
    " Quadriga's new Personal Media Network™ has been awarded the prestigious Equip'Innov Award for the most innovative product in the technology category at this year's Equip' Hotel Industry Conference and Exhibition in Paris."
  •  
    This article shows us Quadriga's new Personal Media Network, which is one of the most innovative products at this year's Equip' Hotel Industry Conference and Exhibition in Paris. PMN™ is a new technology in in-room entertainment environment. This new technology will help the hotel in developing a 360-degree relationship with guests, before, during and after their stay. PMN integrates various forms of and the various forms of content into a single application to create a unified network of services. PMN bases on flexible building blocks, providing a new platform for hotel. With PMN, guests can access and shift content subscriptions from their own mobile device to in-room television for play. Everything from videos, movies, etc. can be get anywhere via hotel Wi-Fi on any device at any time. There are also PMN, FTG can be used in WIFI area. It makes hotels has more opportunities to increase revenue from meetings and event communication. This new technology creates differentiation in marketplace, and meets guests' demanding of WIFI and devices. Quadriga is the single partner to the global hospitality industry, integrating TV and Mobile communications platforms, Internet, Network. The company aims to create the latest technologies and meet every customer needs and guest expectations.
laura kaczkowski

Restaurants, Beware: Hackers Want Your Customer Data - 1 views

  • The simple fact is that cyber criminals today want information that they can use to make money
  • We found that nearly 90 percent of attacks were designed to steal customer information including cardholder data, e-mail addresses and account information.
  • many restaurants and franchise businesses, unsecure and public WiFi networks are conveniently (for the criminal) connected to point of sale systems.
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  • but the number one is that they all process credit cards.
  • assets targeted by criminals were point-of-sale software systems
  • Think of the scenario of a hotel that maintains a restaurant, a spa, as well as other services all connected to one POS system
  • The risk is even greater when hotels are part of a hotel chain with interconnected systems.
  • Franchise businesses are particularly at risk primarily because franchises tend to have the same POS system duplicated at all locations
  • Most of the time these business don’t have trained security professionals on staff; instead most assume their IT personnel are taking care of all of their security needs.
  • 76 percent of environments we investigated had a third party introduce a security flaw within the environment that contributed to criminals being able to compromise data.
  • Another alarming trend we found in our investigations was that self-detection of breaches decreased in 2011, and only 16 percent of victimized organizations actually detected the breach themselves.
  • The best intrusion detection systems are neither security experts nor expensive technology, but employees.
  • Very often businesses ignore that fact that while their employees might not be security experts,
  • the POS screen looked differently than it had the day before.
  • The cashier reported it to the company’s security hotline and sure enough there was a cybercriminal on the system.
  • When working with third parties, always build in security requirements into the contract and impose policies and procedures such as good password policies to ensure tight control and better security.
  • The quicker an organization can identify an issue and respond to a breach, the less likely they will experience the deep penalties, both financial and to their brand.
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    The article I read was called, "Restaurants, Beware: Hackers Want Your Customer Data." In the article it talked about how cyber criminals want credit card information from people so that they can make money off of them. Criminals find new ways everyday to breach systems and steal information from guests staying at hotels or eating in restaurants. It states that many restaurants and franchise businesses use unsecure and public WiFi networks are connected to the point of sale system. "Franchise businesses are particularly at risk primarily because franchises tend to have the same POS system duplicated at all locations." A lot of times businesses don't have trained security on staff, they just assume that their IT person will be talking care of the security. According to the article the best detection systems are neither the technology nor the security but it's the employees who work there. The employees can tell when something has changed in the system and as soon as they realize that, they need to report it to their manager. I never even considered people breaking into the systems and stealing credit card information but it does happen and it's important to know what to do in these kinds of situations.
Xinyu Tian

Hotel's free WiFi comes with hidden extras - 0 views

  • The hotel’s Internet service was secretly injecting lines of code into every page he visited, code that could allow it to insert ads into any Web page without the knowledge of the site visitor or the page’s creator.
  • “Imagine the hotel delivering complementary issues of The New York Times to every room, except some articles have been accidentally blacked out, all the ads have been cut out, and on every page there’s a new ad that’s been stuck on top,”
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    The Courtyard Marriott in Midtown Manhattan installs a software that can insert some ads or cut off some articles on a website that a hotel guest is visiting. And this was found out by Justin Watt, a Web engineer. After he post it on his blog, it came to a big discussion. Is it legal for a hotel to get into a personal's visit on a website? But this kind of technique also has some potential use in the future, such as hotel can deliever the newspaper to each room with all some ads or some articles being cut off by using that technique, or adding hotel's daily special menu or event on an online newspaper and also pint it delievering to each room.
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    I believe the security issues is what we will be getting everywhere, because what is made online, always can be tracked and checked by some smart ITs. Another aspect - is anyone exept us is interested in our security? More often we can hardly guess what is really secure ...
msoma003

17 Features An iPad Restaurant POS Can Offer You | Restaurant/Hospitality | POS News, I... - 0 views

  • most of your guests don’t carry cash… and your servers might not even know how to balance a cash drawer at the end of the night
  • most of your guests don’t carry cash… and your servers might not even know how to balance a cash drawer at the end of the night
    • msoma003
       
      We are forced to change the way we operate
  • restaurant point of sale systems of the future will be replaced by iPads (or some other type of handheld device)
    • msoma003
       
      Makes sense, they are also more user friendly
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  • The POS is the central nervous system of the restaurant. It captures your orders, routes them to the right places, secures payments and even delivers rich restaurant analytics.
    • msoma003
       
      It is the equivalent of a hotel PMS, you need it to operate and forecast
  • easily communicate with one another during and after the shift,
    • msoma003
       
      This is not something we typically think about
  • EMV compliance,
    • msoma003
       
      Crucial!
  • Offline Mode means that when the WiFi goes down, service doesn’t.
    • msoma003
       
      Amazing, people still need to get served even if there isn't any wifi
  • Let your guests sign on screen to expedite check-out.
    • msoma003
       
      Quicker turn around=more $$
  • An intuitive restaurant is smoother.
    • msoma003
       
      The more help the better
  • manage labor costs, scheduling, and productivity.
    • msoma003
       
      In the service industry productivity is hard to measure so this is important
  • More mobility
  • faster to train on and easier to use
  • Remote access to reporting, settings, and even menu information.
  • Live updates of restaurant performance
    • msoma003
       
      Great for owners or investors who are not on site
  • lower upfront costs,
  •  
    This article described the benefits an iPad POS system can offer over a traditional POS system. There are some benefits that I thought were great and can prove to be useful. The remote reporting is great for owners so they can check in without having to actually be there. The system does update periodically throughout the night so when items are no longer available the system will update this will prevent a lot of confusion for both the sever and the guest. One of the best features is the offline mode that allows the system to work even when the wifi goes down, this will allow service to continue which is crucial for peak hours. The cost of iPad system can also be less because updates are automatic and there no need for additional equipment.
damanigoode

Technology in Hotels: 8 Trends to Watch in 2020 - 0 views

  • Despite all the innovation that has taken place in the sector over the last decade, there remains massive, untapped opportunity and potential in many categories within the hospitality arena.
  • Life House, a tech-first hotel experience, shows proof-of-concept: that hotels that invest in technology drive higher revenue, better guest reviews, and a higher star-rating
  • Most revenue management systems focus on reporting and data visualization; the addition of white label software to the backend of an RMS can improve price optimization, letting hoteliers spend their time on higher value tasks and strategic revenue management.
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  • Hilton is taking a different approach, partnering with Netflix to allow guests to control their streaming straight from the Hilton Honors mobile app.
  • 2nd Kitchen is a godsend for hotels without a kitchen on-site: guests can order room service from restaurants near your hotel, taking care of care of orders, menus, payment, fulfillment, and customer support for your property.
  • There are two factors outside Coronavirus that are impacting OTAs. First, hotels are getting better at capturing direct bookings. Hotel tech like direct booking platforms, metasearch ad managers, and messaging integrations help properties draw more visitors to their site and convert more direct bookings, circumventing the high OTA commissions in the process.
  • With WiFi 6, your property can leverage in-room technology to provide better service, driving positive guest reviews and repeat business.
  • The sooner you start to mine guest data for better customer insights, the better positioned your property will be against your competition.
  • Data can fuel smarter marketing campaigns, inform your pricing, and help you capture a higher market share than your competitors by knowing your guests on a deeper level.
  • The companies that win will be the ones who stop acting like tech companies – using buzzwords like AI and virtual concierge – and focus on being more innovative and agile real estate businesses than traditional market players today. Those that succeed will be tech-enabled businesses; not tech businesses.
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    This article from HotelTechReport.com focuses on 8 software and tech related trends in the hospitality industry. Software as a Service (SaaS), Application Programmable Interfaces (API), Online Travel Agencies (OTA), and WiFi6 are some of the featured technologies whose impact on competition, innovation, security, and revenue growth are explored. The article begins by acknowledging that despite a great deal of technological innovation in the past decade, there is a great deal of unrealized potential when it comes to more effectively leveraging technology and data to improve efficiency, increase revenue, and remain competitive in the industry.
rhera004

Technology in the hospitality industry - exploring the very latest trends - 5 views

  • Digital conference facilities
  • hotels also need to be able to offer access to audio-visual (AV) and digital facilities for conferences.
  • If a hotel has extensive conference facilities, network design becomes critical to ensure indoor mobile phone coverage, Wi-Fi connectivity, VoIP, real time location services (RTLS) and internet protocol television (IPTV)
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  • When investing in digital apps for check-ins, room service and other customer-oriented digital interactions, hotel operators are investing in systems and technologies that can personalise the experience for guests, including a guest’s name being displayed on the welcome desk at a digital check-in station;
  • hotel staff can take a more innovative approach by using infrared scanners that will detect body heat within a room and tell cleaning staff that they should rather come back later if the room is currently occupied.
  • NFC technology can also be used to personalise a guest’s experience at a hotel or resort.
  • A boutique hotel that is nestled between Apple’s headquarters and other tech companies, called Aloft Cupertino, has a robot butler called Botlr that is able to move between the various floors of the hotel in order to take items such as toothbrushes, chargers and snacks to guests.
  • Near field communication (NFC) technology is the next-generation short-range high frequency wireless communication technology that gives users the ability to exchange data between devices.
  • Retina scanning is even more accurate and secure
  • than fingerprint scans and hotels like the Nine Zero Hotel in Boston have already installed an iris scan system
  • Marketing, management and hotel developers can no longer work in silos and these technology trends are giving them the opportunities, tools and solutions they need to create memorable experiences
  • 81% of respondents wanted access to mobile video content at hotels and 55% said that mobile content availability at a hotel would influence where they choose to stay.
  • Being able to provide entertainment on tap and mobile content has led to the trend of hotels investing in cloud services.
  • gives hotels the flexibility to expand and adjust their IT needs along with business growth
  • Cloud computing is becoming the norm and we will continue to see hotel groups replacing their legacy IT infrastructure with cloud solutions.
  • take full advantage of technology in this space is using it to communicate how well they are doing (in real time) with respect to their various environmental initiatives (such as real time electricity/water usage reporting, etc.)
  • local area networks (LANs)
  • building services can be automated in order to control lighting, refrigeration, air-conditioning and heating.
  • Besides reducing energy consumption, converged LANs can also be set up to provide a smarter, more personal experience.
  • Another innovative way to offer a keyless experience is through fingerprint-activated room entry systems and retina scanning devices.
  • Installing and maintaining a hotel-wide wireless network may be coupled with costs, but many leading hotel groups have started to install high density Wi-Fi and started to offer in-building mobile phone coverage as guests have come to expect these services during their stay (not only for themselves, but also for their guests if they are hosting a conference or function at the hotel).
  • While the amount of AV and digital equipment that goes into a typical conference room is fairly minimal, staging companies are often hired for various projects in order to equip the facility as required.
  • Guests want to be able to do everything from checking in at a venue’s automated kiosk to ordering room service with a digital device instead of standing in queues and moving around the hotel premises to order food.
  • investing in a check-in/cocierge app requires a small initial investment and can lead to greater efficiency and savings as hotel staff are able to focus on customer service and property developers don’t have to create large static reception desks at each entrance and hotel location.
  • can transfer data at up to 424 kbits/second and the communication is enabled when two devices touch each other, which makes mobile payments (by touching the smart phone to a credit card) an instant, secure process.
  • this technology could also be used to track loyalty points from a guest’s use of the conference facilities or room service.
  • Infrared scanners are now also used to minimise disruptions relating to housekeeping (which is a common complaint from customers).
  • All of these experiences need to be part of an integrated, dynamic system so that the guests’ experiences are at the forefront of the marketing and operational team’s mind.
  • Starwood (owner of the Sheraton, Weston and “W” hotel chains) has already upgraded 30,000 room locks across 150 hotels with this system and Hilton will be implementing a similar system at 10 of their US properties this year. In 2016, they will be deploying the smart room key technology globally.
  • This technology will mean that guests don’t have to worry about picking up keys and front desk staff won’t have to issue new keys in the event that a guest loses their room key.
  • The hotel room’s television, radio and clock are taking a backseat as travellers use their own technology to keep themselves entertained.
  • Many companies in the hospitality industry are already using social media to their advantage as guests check-in on location-based social media apps, tweet about their experience on Twitter and share their holiday photos with friends and followers on Instagram and Facebook.
  • his shift has led to many hotel and leisure groups developing active social media monitoring and communication strategies in order to stay on top of what’s being said about them online
  • Hotels will increasingly install smart room access systems that allow guests to unlock their doors by simply swiping their phones across a keyless pad on the door.
    • rhera004
       
      This section is talking about designing effective conference facilities/ ensuring your hotel/ facility can accommodate clients technological needs. My thought on this is how can we in the hospitality field accommodate this when we do not yet know the scope of need. We do not know what is to come. Ex. Roads in Europe are incredibly narrow as no one knew cars would be a thing in the future. It's crazy to think buildings and infrastructure can also become obsolete.
  • medical facilities;
    • rhera004
       
      Super important given the state of things
    • rhera004
       
      This freaks me out a bit b/c of devices which can aid people in stealing your credit card information in close proximity to you.
  • For example, advertising can be targeted based on gender and age (so if a child walks by a digital sign in the lobby, the advertisement can change to promote a local theme park or the hotel’s kids club
  • hanging a ‘Do Not Disturb
    • rhera004
       
      Eco-friendly option. I like this!
    • rhera004
       
      Wireless = More sanitary. No one really thinks about the amount of hands that have been on room key cards...
    • rhera004
       
      This may be a hard sell for some people. Ex. Conspiracy theorists etc.
  • almost any person checking in at a hotel, resort, spa or lodge, will have a smartphone in their pockets.
    • rhera004
       
      Social Media is such a powerful advertising tool as well. Have clients work for you. This can also be dangerous if your facility is not running at 100%
    • rhera004
       
      Can be creepy- but will definitely optimize guest experience.
  • hen processes should be put in place to ensure the right person follows up by communicating with the guest and solving the problem at the hotel.
  • ead to positive change and growth in the industry.
  • l
  • computers no longer see Wi-Fi as a perk, but as a must-have when they check in at a hotel.
  • computers no longer see Wi-Fi as a perk, but as a must-have when they check in at a hotel.
  • I
  • t might not yet be financially feasible for hotels to completely abandon the user pay model, but many of them are re-thinking their current infrastructure and pricing models.
    • rhera004
       
      Bluetooth speaker system connectivity would be a good idea for hotel rooms.
  •  
    The article lists the varies new technology that are becoming more and more of the norm in modern hotels. The first and most important is WIFI. Ten years ago every hotel you went would make you pay for WIFI nowadays guests look for hotels that offer free wifi. Conference facilities are a big thing in larger hotels but they need to be digital. Everyone has a mobile device so making as much as possible available on a guests mobile phone will go a long way. Entertain and clod services are all new technologies being used in hotels as well. Of course social media is a huge part of our day to day world.
  •  
    This article talks about how technology is affecting the hospitality industry. There have been several small technological advances in the industry. Recently, advances have been skyrocketing, especially in the hotel sector. Hotels have been updating their technology year after year striving to stay relevant. Businesses are looking for Digital conference facilities for their conferences/meetings. Where skype and zoom calls can be conducted in a business fashion. There are also hotels that are looking to put in finger scanning devices for room access and infrared scanners for staff members to monitor room activity. This article has several other fantastic advances in technology that could be used in the hospitality industry as a whole.
  •  
    Technology evolves everyday it keeps getting better and making lives even easier. Guests are attracted to hotels who have the latest technology. This week I saw in social media a friend of mine is currently in Las Vegas and her room had an Echo Dot and she was asking Alexa to turn off the lights and close the shades. That got my attention and is proving the point on how the Hospitality industry has to be at the very top of the latest technology trends.
alibaba0512

Battle At The POS Heats Up - Business Insider - 0 views

  • Square pioneered a new point of sale (POS) by allowing small businesses and consumers to accept credit card payments via their mobile devices
  • Technology is developing so fast that NFC may already be yesterday’s news.
  •  
    Like this article mentioned, the technology flies faster than our imagination. By using tablet or smart phone, customer can pick whatever they want and clerk can use Square APP to swipe credit card in WIFI environment. POS is the most important system for every hospitality industry worker. How to catch up the latest technology and increase the value of service are the key to be successful. Although NFC and QR codes are used in some stores and device, I personally think the internet application for paying can be developed as fast as smart phone popularization.
elena zhebrun

What Apple's WiFi Slam acquisition means for consumer privacy and proximity marketing - 0 views

  •  
    Apple's $20 million acquisition of WiFi Slam, announced over the weekend, is more than a business move. What it does with the new technology brings the question of consumer privacy to the forefront and puts the spotlight on what's called proximity marketing, which companies like ISign Media Corp., are using to help brands.
Cindy Saunders

Restaurants Make the Move to Cloud POS | Top Stories | | Hospitality Magazine (HT) - 0 views

  • Real-time, enterprise-wide access to data from any Web-enabled device, easier PCI compliance, and less IT management: these are just a few of the benefits restaurant operators are realizing from making the leap to a cloud-based point-of-sale (POS). As more vendor options become available — including uptime guarantees and backups in place for downtime — many believe the cloud is the wave of the future.
  •  
    This is an article about how restaurants are changing the way they manage their data by using the cloud instead of hard terminals at their geographic location. Options exist to utilize mobile technology. There are advantages of this including consistent access to data and less equipment is needed on site. Hard Terminals as well as mobile options currently exist so that the retail location can make decisions that fit the needs of that specific location. Another advantage is that staff no longer need to do as much manual work with the equipment. What took several hours now does not. A common concern with using the cloud is local internet outage. However, a 4G solution is available that turns the operation into wifi. Also, back ups are part of the cloud, so no information is lost. There are enhancements available or in development including QR Codes and mobile ordering via a tablet or smartphone. Once these devices are more common than not, more hospitality locations will move to cloud based systems.
Xueling Wang

Hotels Benefit from Remote Network Monitoring | Hotel Wifi Blog - 0 views

  •  
    Since few hotel chains can afford a professional staff to monitor the entire computer network and their guests have little tolerance for slow internet services, remote monitoring technology coming out to allow specialists to evaluate every network component and make changes. Reports are provided from the remote monitoring services at regular intervals. Changes made to the configuration and traffic routing will allow the hotel executives to see the many services that are required to run the network at optimal levels. Recommended upgrades can be conducted before the network performance degrades. 
Berta Lai

Hyatt Transforms In-Room Television Into Connected, Interactive Entertainment and Conci... - 0 views

  • “Imagine a world where you can use your hotel room television to place your room service order, book a local tour, stream a movie from your Netflix account, and download a document to be printed at the front desk,”
  • “This is the future hotel experience at Hyatt.”
  • “The consumer appetite for new and fun in-room technologies has been far outpacing what most hotels offer.
  •  
    Forget about whether there is free wifi in room or not when travelling. Hyatt Hotels Corporation has introduced the internet accessed In-Room television where basically your In-Room TV not only performs the normal functions, but everything you can possibily imagine with your laptop, mobile phone, etc... from browsing websites, ordering room service, dinner reservations to receiving customized messages from meeting and group planners and much more! With this new service, I would simply see it as an electornic bulter where every guest could enjoy whenever they stay with such properties.
olaya5

How Smart Devices Will Change Hotel Technology - 0 views

  • ZigBee technology is just one new piece of a giant puzzle. Imagine you’re on a business trip and you have your WiFi device(s) of choice with you. You log onto your home security system and notice your garage door is open. With just one touch on your WiFi device you can close that door.
  • Smart Check-In
  • Time For Dinner
  • ...3 more annotations...
  • What About the Future
  • Computer eye tracking isn’t new. It’s available in the military, in specialized industries, for disabled people, etc., but these systems cost millions of dollars. To have it on your laptop is just fantastic
  • Think of what this technology will mean for your industry.
  •  
    Zig Bee technology in hotels is happening right now in some hotels that has been installed. This articles talks about the new techonology that let the user have control of almost everything. In the case of hotels, it will let staff to monitor guestrooms, public areas, and any place through their devices as long as they have internet conection. This techonology can go through walls, furniture, cabinets, and human body. An interesting feature of this is that it will eliminate the future use of batteries.
ypere044

Hotel guests spend more on telecom; 38% rise in past two years - USATODAY.com - 0 views

  • The way travelers communicate on the road has changed dramatically over the years, and these changes become evident when analyzing the revenue earned by U.S. hotels from their guests for use of telecommunication devices and services. In lodging industry parlance, "telecommunications revenue" includes monies received from the guest use of hotel room phones, fax machines, and internet connections.According to our research, telecommunications revenue at the average U.S. hotel in PKF's annual Trends in the Hotel Industry survey sample has declined by 79% since 2000.
  • Internet fees help drive growth in telecom revenue
  • Tiered Internet pricing: Here to stay?
  • ...1 more annotation...
  • to tell us about the state of the industry's telecommunications revenue stream - a stream that includes Internet fees.
  •  
    "The way travelers communicate on the road has changed dramatically over the years, and these changes become evident when analyzing the revenue earned by U.S. hotels from their guests for use of telecommunication devices and services. In lodging industry parlance, "telecommunications revenue" includes monies received from the guest use of hotel room phones, fax machines, and internet connections."
  •  
    This year, travelers are on track to pay U.S. hotels an estimated $1.95 billion in fees and surcharges - an amount that includes unpopular Internet charges. With this in mind, Hotel Check-In asked Robert Mandelbaum, the Atlanta-based director of information services for PKF Hospitality Research, to tell us about the state of the industry's telecommunications revenue stream - a stream that includes Internet fees.
  •  
    Over the years, with technological and telecommunication advances the way we communication while on the road or on vacation has changed. I remember going on vacation as a child and being able to call my grandma from our hotel room once a day because we didn't want to spend too much money on calling back home or getting a voicemail from family members calling while we weren't in the hotel room. Over the years, this has changed dramatically. Now I can go on vacation and call, text, send emails, pictures, and videos to all my contacts with the use of my cell phone or with the use of my laptop in a WiFi area. This article gives insight on the revenue provided by telecommunications as told by Robert Mandelbaum a director of information services. He tells us that internet fees help with the growth of telecom revenue, as use of in room phones has decreased. This is just one way that the changes in technology have affected the industry. In this case, telecommunication advances have had a negative effect on the revenue in telecommunications but its only a matter of time until something new comes around and attempts to restore profit production. 
Paige Wuensch

ResortSuite Releases Tablet-Based F&B Ordering App - 0 views

  • ResortSuite, a leading provider of integrated guest-centric hospitality management solutions, is pleased to announce the release of their new tablet-based F&B ordering app, TabletSide POS
  • ResortSuite TabletSide POS allows a server to take an order quickly and efficiently and have the order sent to the kitchen printers immediately for preparation.
  • It exposes key ResortSuite functionality via many mobile and tablet devices and form-factors for quick, cost-effective and highly personalized levels of guest service.
  •  
    This article is short and to the point. It reflects the unattended POS and e-menu discussions from blackboard. The company ResortSuite, has created a new tablet-based food and beverage ordering app on what is called their TabletSide POS. This device provides guests the tools they need exactly when they need them. The POS synchronizes real-time with the full ResortSuite food and beverage modules for up-to-date menu and guest information and even has an offline mode if WiFi were to lose connection!
Yingjie Cao

Cutting-Edge Audience Feedback - Meetings And Conventions - 0 views

  • Audience-response systems (ARS) have become more sophisticated and portable, allowing presenters to ask questions on the fly and attendees to get involved in a program's content.
  • You can use it for surveys and evaluations. You can use it to engage attendees. You can use it for gaming. You can collect valuable information that you can publish after the event. You can grab it all with one tool
  • Devices also can be individually assigned to attendees to count attendance for crediting purposes
  • ...4 more annotations...
  • the IML Connector has a more powerful microphone, eliminating the need for a fleet-footed helper to run the mike around the room. An extra feature is a speaker, allowing attendees to listen to simultaneous interpretation through the handset or headphones.  
  • No computer is needed when the devices are paired with the handheld base unit, called the Reply Solo, which gathers the answers and displays the results.
  • Each transmitter has a small LCD screen that indicates which answer the attendee has chosen.
  • As long as Wi-Fi is available, responses to Poll Everywhere surveys also can be sent in by laptops, iPads and iPod Touches. And answers can be tweeted and still come straight into the presenter's PowerPoint slides in seconds
  •  
    Technology absolutely plays important role to facilitate meetings and conference running smoothly. The Audience-response systems (ARS) ease the communication between attendees and speaker, which encourages the engagement from participants. As one big goal of meeting and convention is to bring people together and let them know each other, technology like ARS is essential for a successful meeting. According to most planners' experience, it's really annoying to pass around the microphone when somebody wants to ask question. The new microphone function is also added into ARS so that attendees can ask question without waiting for passing the microphone. In addition, ARS can track attendance for crediting purpose. As long as WiFi is available, surveys can be sent by laptops, iPads and iPod touches.
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