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Sherine Mattison

Google's Green Initiative: Environmentally Conscious Technology | TechnoBuffalo - 0 views

www.technobuffalo.com/...nmentally-conscious-technology

shared by Sherine Mattison on 22 Sep 12 - No Cached
  • Utilizing its renowned satellite services, Google is now providing information to indigenous tribes on deforestation, giving them the ability to track and prevent the atrocity from taking place. Wildlife activist groups can use Google Earth to map areas at risk of being destroyed by logging companies and palm oil producers. With severe drought plaguing the countryside, French authorities have used Google’s mapping services to determine agricultural regions that should face water restrictions. After purchasing a wind farm in Iowa only a few years ago, Google announced its agreement to buy electricity from a wind generation facility in Oklahoma, boosting the use of renewable power on the electric grid that will power one of its new data centers. Under a twenty year agreement with the local service provider, Google’s long-term goal of running entirely on renewable energy is growing closer and closer. Advocating carbon neutrality in every aspect of its internal affairs, Google is constantly searching for ways to ensure that it never consumes excessive gas. Google has shuttles that run on biodiesel and encourages its employees to ride into work on bikes, skateboards, and scooters. Since 2007, Google has attempted to keep its operations carbon neutral. They’ve done it by reducing energy use, incorporating renewable energy, and offsetting carbon emissions. By adopting unconventional techniques for effectively lowering its environmental impact, the company has become a model for implementing green technology in a fiscally-efficient manner.
  • Sherine Mattison on 22 Sep 12
     
    Google has now been involved in the green initiative by trying to conserve energy and helping other sectors of the society to stay green. "French authorities have used google's mapping services to determine agricultural regions that should face water restrictions." This could help the French to save some of its crops as some require more water than others. It could also help them to conserve on water during their drought season when water is most needed. The agricultural sector in the mid west US could consider utilizing this technology during their drought season. Also with the use of their satellite system Google is able to disseminate information to tribes to help them prevent deforestation. Another way in which Google is helping in the green initiative is in its agreement to purchase renewable energy to run one of its new data centers. Google also encourages its workers to bike or ride scooters to work. this would help the environment a great deal by reducing carbon emmissions in the air, it also reduces traffic congestion. If more companies would adopt some of these initiatives it would greatly impact our environment.
dawn davis

Location Based Services Via Mobile Send Targeted Messages to Guests - 0 views

blog.hftp.org/y-with-location-based-services

shared by dawn davis on 29 Sep 12 - No Cached
  • Imagine being able to welcome back a hotel guest by seamlessly sending a personalized message directly to their mobile phone when they arrive on site
  • Location based services such as proximity marketing (which uses Bluetooth and Wi-Fi to broadcast content only within proximity of the specified location) and geofencing (which allows a brand to set up a customizable virtual area that if crossed by opted-in consumers, pushes marketing messages to the consumers’ mobile device), can be effortlessly integrated into a hotel’s current mobile offerings and further capture customer information for existing customer relationship management systems or loyalty programs.
  • Leveraging customer data and insights gained across all touch points will become increasingly more important, especially as hotels and resorts begin to shift from their differentiation strategy toward competing on Average Daily Rate (ADR) cost
  • dawn davis on 29 Sep 12
     
    This article talks about how hotels can use location based marking to drive business and create customer loyalty. Hotels and restaurants can use proximity marketing and geofencing to get the messages out to customers. Proximity marketing uses Bluetooth technology and WIFI to send messages to a customers mobile phone when they are within a specific proximity to your business. Geofencing creates a virtual "fence" that once the customer is within this area they can be reached on their mobile device. Hotels can use this technology to build customer loyalty by sending special messages to guests when they enter the hotel. These personalized messages can you give a competitive advantage by making the guest feel special and welcome. They can also send messages to guests encouraging them to visit the hotel's restaurant or spa instead of going somewhere else. According to a recent study, customers are willing to give up personal information and privacy in exchange for money saving deals. It is important for hotels and restaurants to take advantage of this new technology to reach the people who are willing and want to be contacted this way.
  • Jenna Rashbaum on 29 Sep 12
     
    Hi Dawn This article is great and learning about proximity marketing made me understand it way more now. I think that it could be a good feature to reach out to people that signed up for your program when they get within a certain distance to your property to get them know about current specials. I know if I was part of a loyalty program at a hotel this would make me feel special for sure having them send me a personalized message to my phone upon returning to the property. With the economy where it is at people will willingly give up their personal information to get deals that can save them money for sure. Great post!
Alyssa Westmeyer

Non-guests driving incremental revenues - 1 views

www.hotelnewsnow.com/...s-driving-incremental-revenues

revenue generation driving revenue local guests revenue share

shared by Alyssa Westmeyer on 05 Sep 13 - No Cached
  • The necessary equipment is installed by partner LiquidSpace, which takes a commission of each booking fee. Hoteliers are required only to pay for marketing materials up front, the costs of which are recouped in two to three bookings
    • Alyssa Westmeyer
      Alyssa Westmeyer on 05 Sep 13
       
      Although I don't know the cost, it seems there is very little investment required for what is a potentially great revenue source. Revenue share is required but it seems there is an ROI if marketed appropriately.
  • Marriott expects to have introduced the Workspace concept into as many as 400 hotels by year end
    • Alyssa Westmeyer
      Alyssa Westmeyer on 05 Sep 13
       
      This is a significant technological innovation that is integrating into the market quickly due to this large primary adopter - Marriott. Because this meeting room booking function is currently handled on property via phonen/email by F&B or Convention Services, having an online booking tool will make it easier, faster and more effortless to generate revenue in unused spaces. Eventually larger companies may even be able to work this function into their proprietary booking tool if they wish to avoid getting into another OTA revenue share situation.
  • Roof draws 90% of its guests from the local community
  • ...1 more annotation...
  • Roof draws 90% of its guests from the local community
    • Alyssa Westmeyer
      Alyssa Westmeyer on 05 Sep 13
       
      This is an incredible number. Many properties struggle to maintain local business because they know it is crucial to their long-term success. Locals provide consistent revenue when visitor traffic wanes. That is why opportunities like LiquidSpace can be so impactful. They embrace the local community and provide it with a benefit.
smaka004

Becoming a King of the Cloud: How Hoteliers Can Level the Playing Field Using Cloud Tec... - 0 views

skift.com/...r-kings-of-the-cloudsiteminder

shared by smaka004 on 29 Sep 14 - No Cached
  • For revenue managers, however, perhaps the most important offering for hotels on the cloud is the low, predictable fees that come with a model that is typically subscription-based. This pay-as-you-go model removes the commission costs to the technology provider. Ultimately, this not only provides a boost to a hotel’s bottom line but an opportunity for that hotel to be connected to a greater number of booking sites and meta-search engines – to find travelers, and to be found.
  • Through the cloud, hotels are equipped with one architecture that is not only powerful today but is equally prepared for the change that is inevitable in future. According to Criteo’s Travel Flash Report, the first half of 2014 saw: Mobile bookings on travel websites are growing faster than desktop, at 20 percent versus 2 percent Smartphones and tablets account for 21 percent of hotel bookings In-app bookings account for 12 percent of total mobile bookings made on travel websites
  • Cisco has forecast that cloud applications will account for 90 percent of global mobile data traffic by 2018.
  • smaka004 on 29 Sep 14
     
    This article summarizes how a particular advance in IT, specifically cloud technology, has made it easier for hotels to actually provide hospitality. By democratizing the industry-leading technology solutions, the cloud provides independent hoteliers with the ability to compete with their larger counterparts by increasing efficiencies. While the article identifies many of the general benefits of cloud technology that we have been discussing in class previously, such as uninterrupted access to business solutions and much lower hardware costs, it goes on to provide specific examples of how hotels can actually integrate software within the cloud to power their business. For example, revenue management solutions on the cloud often work on a pay-as-you-go model, not a subscription. This increases the number of connections that hotel revenue managers can make with OTAs, in turn driving conversion to actual bookings. Moreover, cloud-based revenue management solutions provide integrated software that decreases the need for a large revenue management staff. The article also cites the prevalence of mobile bookings, which are growing at 20% versus 2% for desktop bookings. More than a fifth of bookings are actually done using a mobile device. With all of this new consumer data, hotels can actually personalize their offerings for their guests. This will decrease generic advertising costs over time. The reason why it is important to take these mobile bookings into account is that mobile consumers are already connected to the cloud as they make these arrangements. With that in mind, hotels need to turn around and continue to push storage, advertising, and booking solutions on the cloud to meet this demand.
Carolina Ferrer

If Expedia Was Too Powerful for Hotels, Consider Booking.com's Plans - Skift - 0 views

skift.com/...ls-consider-booking-coms-plans

PMS priceline hotelninjas buuteeq ota travel

shared by Carolina Ferrer on 20 Sep 14 - No Cached
  • Fresh off its acquisitions of Buuteeq, Hotel Ninjas, and OpenTable this year, the Priceline Group is in the process of integrating Hotel Ninjas’ property management system with hotel digital marketing company Buuteeq, according to a report,  Google’s Travel Plans in a Post-Atomic Era [embedded below], written by Ken Sena of Evercore. googletag.cmd.push(function() { googletag.display("div-gpt-ad-1390432568424-0"); }); With the integration of the two cloud-based systems for hotels, the Priceline Group “has the ability to handle property management, channel and rate management, and CRM, all of key consideration to hotelier,” the Evercore report states. “In return, Priceline receives subscription revenues on some of the services provided in addition to keeping these hoteliers’ semi-tethered to its Priceline traffic channel from the standpoint of ease an efficiency, given Priceline’s leading scale as an OTA.”
  • Carolina Ferrer on 20 Sep 14
     
    Recently, the Priceline Group has acquired Buuteeq, Hotel Ninjas and Open Table. They are looking to merge Hotel Ninjas' web based PMS with Buuteeq's digital marketing software. Integrating both of these programs would mean that Priceline would be able to offer hoteliers a well-rounded system that could keep track of customer folios and housekeeping processes through cloud based web interface. The Priceline Group has plans to integrate their two cloud-based systems for hotels. Many properties are concerned with the security that Priceline may have in place and they do not want their information getting out to competitors. While the new processes that Priceline Group is offering seem very worthwhile and efficient many properties may buy into it and ignore the security concerns. One of the main considerations of this new venture is that Hotel Ninjas is a young company and the Priceline Group does not have much experience on this end of the industry. These changes could start a fast growing trend with the way online travel agencies and properties are communicating and doing business.
anonymous

Use proximity marketing without alienating potential customers - The Business Journals - 0 views

www.bizjournals.com/...ity-marketing-effectively.html

shared by anonymous on 30 Sep 15 - No Cached
  • How to use proximity marketing without alienating potential customers
  • In the past couple of years, several advertising networks have begun offering location-based ads in the form of proximity marketing
  • This strategy involves serving content to potential customers when they're near a certain location, and it can be tricky to create relevant content that doesn't feel intrusive to users.
  • ...7 more annotations...
  • It's very likely that U.S. marketers are planning to invest in proximity marketing at comparable rates.
  • If people aren't automatically happy about location-based targeting, marketers can compensate by including the things they do like in the ads.
  • For example, 76 percent say they browse in-store because they want to see and touch the item before buying online, and 65 percent say they browse online but purchase in the store because they don't want to pay shipping costs.
  • A clever way to combine these facts for a proximity ad is to keep popular items that people want to try in stock and have them at a price that is lower than the price they would pay with shipping from an online retailer.
  • One thing marketers should avoid doing is drawing attention to the fact that they're using location-based marketing. An ad that says, "We know you're nearby," overtly or subtly, can be off-putting to customers.
  • Proximity marketing is a great tool for businesses that want to use the Internet and mobile marketing to boost foot traffic and sales to their business.
  • However, like all marketing tactics, it's important to use these tools wisely to boost profitability without making people feel that their privacy was intruded.
  • anonymous on 30 Sep 15
     
    Greetings everyone! Proximity marketing is a great success for the companies to share their items available for sale or use. This is also a great way to communicate with the customers from a distance and to have them feel part of the family, an important part. it is interesting how it works and detects users on a radius, but it is also very important to yet be a little distanced and keep customer's confidence safe at the same time. I found this article interesting ...
Endrich Reveil

IBM Security Tool Can Flag 'Disgruntled Employees' - The CIO Report - WSJ - 0 views

blogs.wsj.com/...can-flag-disgruntled-employees

IBM security CIO employees

shared by Endrich Reveil on 22 Feb 15 - No Cached
  • A new International Business Machines Corp.IBM -0.15% security tool uses Big Data to help CIOs detect internal and external security threats in new ways—and can even scan email and social media to flag apparently “disgruntled” employees who might be inclined to reveal company secrets
  • The new tool, called IBM Security Intelligence with Big Data, is designed to crunch decades worth of emails, financial transactions and website traffic, to detect patterns of security threats and fraud.
  • the new platform, based on Hadoop, a framework that processes data-intensive queries across clusters of computers, will allow CIOs to conduct sentiment analysis on employee emails to determine which employees are likely to leak company data,
  • ...3 more annotations...
  • flagging workers who may be nursing grudges and are more likely to divulge company information.
  • The platform also helps companies protect against hacker attacks and fraud by allowing security personnel to look for patterns in past attacks
  • More and more companies are using Big Data to discover the pattern of security lapses as they struggle to keep up with emerging threats.
  • Endrich Reveil on 22 Feb 15
     
    I believe every business, especially if it is a huge corporation, should protect and control their company's data. A company's data falling into the wrong hands can be a huge drawback for the company, especially if it comes into contact with a competitor. This article explains how IBM have introduced a new security tool with Big Data to identify any suspicious internal and external security threats as well as flag any company secrets from displease employee's emails and their social medias. The new system can alert any frauds and risks from decade worth of emails, financial transactions, and websites. CIOs will be able to conduct a sentiment analysis on employees to see which worker is the most likely to expose company's information. Some can argue that employees have the right to post anything on their social media's accounts but if an employee still is employed by the company then it should be all bets off. The company should have all rights in making sure their information does not get leaked out by an employee who is simply having a bad day.
ccpanther88

E-marketing in Malaysia: some are and some are ignorant - 0 views

www.establishmentpost.com/ting-malaysia-soaring-ignoring

malaysia social media ecommerce emarketing

shared by ccpanther88 on 18 Feb 15 - No Cached
  • When Uruguayan footballer Suarez bit an Italian player during a match in the Fifa World Cup in June last year, an Indian restaurant in Kuala Lumpur used it as a marketing tool. On that day, Fierce Curry House in Bangsar offered free biryani meals to those who walked in wearing a Uruguayan football jersey. That is e-marketing for you.
  • In December last year, the bakery called Tommy le Baker posted on Facebook a photo of two large baskets of bread with a poster next to them that said: “Take if you need, pay if you want.” The post was shared numerous times over and within a short time the bread was all taken.
  • Scicom Education Group’s head of Creative Services Vernon Adrian Emuang feels positive about social media in Malaysia when compared to other countries in Southeast Asia. “Perhaps (we are) way ahead of others, in terms of widespread public engagement and intensity of online activity,” he tells The Establishment Post. “Essentially, Malaysians seem pretty clued in. The social media landscape is pretty populated which has facilitated marketing and sales efforts that ride on technology,” adds Mr Emuang.
  • ...4 more annotations...
  • Mr Emuang says: “As a fragmented market, it is hard to build significant numbers. So it is always important to involve cross-border initiatives.” Especially, the tourism and hospitality businesss. “Boutique accommodation places could register with aggregating travel websites like www.booking.com and www.tripadvisor.com.”
  • Under Budget 2015, the government is giving funds for SMEs to equip themselves with IT facilities for expansion purposes and to venture into overseas market using e-commerce. There is RM80 million (US$24.4 million) to encourage the use of new technology, automation and innovation.
  • “In my consultancy practice, I do not see companies incorporating social media in their crisis communications plans, even though it is very evident that many crises today stem from social media or can spread and be magnified through social media channels. It is only after they are caught like deer in the headlights are they likely to change or take social media seriously,” the Trinetizen Media Sdn Bhd director tells The Establishment Post.
  • “The crux of the matter is that social media forces companies to be more open, transparent and accountable to their stakeholders. But the management culture here, especially with family-owned companies, is closed, almost secretive, and opaque.” Time and the need to expand will force many a business to get into e-marketing.
  • ccpanther88 on 18 Feb 15
     
    Malaysia and Southeast Asia is slowly but surely adapting strategic social media and e-marketing into their small and medium-sized enterprises (SMEs). This article focuses on the opposing views on how these tools are being utilized and adapted to help these small businesses. Scicom Education Group's head of Creative Services Vernon Adrian Emuang is confident that Malaysia is ahead of the games in terms of social media and "widespread public engagement". This may sound like a far cry considering that 64 percent of the SMEs in Mayalsia were not engaging in social media in 2012. Emuang emphasizes the impact that social media can have, considering that SMEs account for 99 percent of the 5 million registered Malaysian businesses. Zeno Group Malaysia's CEO told The Establishment Post that "lack of knowledge is holding back many of the SMEs. They feel they need not use social media for marketing purposes." Emuang also says that many of these companies are not implementing the proper technological infrastructure to support their ecommerce, should they receive an influx of traffic on their servers, etc. He even shamed the customer service that lacks the manpower to follow-up with the volume of customers. Many hotel and lodging businesses are adapting global initiatives, such as registering with Booking.com or Tripadvisor.com. These outlets allow ecommerce to flow to a much wider, international audience, boosting bookings and revenues at venues that wouldn't have otherwise. Julian Matthews, a famous Digital Media Trainer and Consultant, says companies are operating social media on a tactical rather than strategic level. The Trinetizen Media Sdn Bdn tells The Establishment Post that many companies aren't utilizing Social Media for crisis communication-something many companies we are familiar with fully rely on. In conclusion, social media adds accountability and reliability for the companies and their stakeholders.
bnort002

How to Build a Brand for Your Mobile App: Strategies, Tips and Examples - 2 views

uxplanet.org/tips-and-examples-29718ab6a291

shared by bnort002 on 26 Aug 18 - No Cached
    • bnort002
      bnort002 on 26 Aug 18
       
      Some other things to consider would be: Is the app easy to use, will it appeal to all users or the target market, and will your colors/logo/design be able to grow and mature with the Brand you are creating.
    • bnort002
      bnort002 on 26 Aug 18
       
      Some Brands do not allow much creativity or changing of the Brand. For example, when I worked for Hyatt, you had to follow everything that was within the Brand Standard. It you couldn't find it in their Brand database you could not use it. Working for a family owned or private company you have more flexibility with promoting their brand and you can have more creative pull such as with an App.
  • Gamificatio
  • ...15 more annotations...
  • Social networks are first of all the big channel of brand awareness and brand recognizability so don’t neglect their influence.
  • All these details shape the positive user experience and support brand loyalty with happy users.
  • Personalization and Onboarding
  • not only should mobile apps offer high quality of their performance but also build up strong brands to stand out.
  • brand is an image created with a set of distinguishing features and promoting awareness and recognizability of the product or service on the market, it’s what people think and know about it
  • Talking about mobile apps, the important thing to think about is the correlation of the logo with an app icon
  • how users will perceive the app interacting with it: its visual image, its communication and its reputation
  • Keywords
  • Descriptor keywords
  • Brand keywords
  • Brand-Plus keywords
  • Help and Support
  • Landing Pages
  • Choosing this direction, remember two things:
  • – opinion leaders mostly care about their audience and reputation so they won’t promote what they don’t like or don’t find good for their audience, even rejecting profitable offers.– opinion leaders and brand ambassadors will waste your money if the product is half-baked. You may get the big traffic from the campaign and attract many users but if they get something with numerous bugs or lorem ipsum here and there instead of real copy, it will have a bad influence on the brand image in general. Positive experience first. Presentation and promotion after it.
  • bnort002 on 26 Aug 18
     
    This article brings up some great points on building your Brand on a mobile App. As a whole, we are attached to our cell phones and using apps for everything. Creating a Brand for your Mobile App is a must have in our industry and it is the direction most hotels, cruise ships, and resorts are taking when you are on property/ship. Personalization and Onboarding is important to the user as they want to be able view their interests/preferences/needs. By providing a personalized experience (interactive maps, videos, etc.) via App we hope to provide the most positive guest experience. As the article states, providing a positive user experience creates happy users which results in Brand loyalty. The end result is always to capture repeat business and Brand loyalty.
bnort002

How Technology Is Changing the Role of Travel Agents | TTS - 2 views

www.tts.com/...ging-the-role-of-travel-agents

GDS

shared by bnort002 on 06 Sep 18 - No Cached
  • “There’s an app for that!” Technology has already made it easier for travelers to book their own reservations, search the web for getaway destinations (and great travel packages), and run cost comparisons for their travel and accommodations – all through tapping the app.
  • GDSs, high traffic portal travel sites, and start-up agencies can access similar flight and hotel booking systems. This helps agents quickly filter travel options for their clients; it also enables travelers to do self-service booking independently of an agency.
  • Customer service is becoming easier, faster, and more cost-effective. Social media is one technology tool that enables a small staff to handle large numbers of inquiries, forward automated alerts to update travelers on delays and wait times and share interesting industry information
  • ...3 more annotations...
  • Gamification is not just a newer cost-management incentive program. Gamification is another way technology is meeting travelers’ demands for more enriched travel experiences
  • Among the more important technologies, a travel agent must employ are mobile technology, social media, and the human touch.
  • Social media is one of the more significant tools major businesses are employing to build brand awareness and customer relationships. 
  • bnort002 on 06 Sep 18
     
    The role of travel agents has changed drastically over the last 30 years. When once you needed a travel agent to do all of your bookings for you, you now have access to all of these tools and can create your own travel experience. Therefore, today's travel agent needs to be tech savvy and must keep up with the trends and provide their clients with the most up to date travel information. They also must have an online presence, specifically social media that shows their "personality" and helps with marketing. As long as agents can keep up with the ever changing technologies, clients will go to agents for the "human touch" and real first hand experience.
kdomi006

The Ins and Outs for Travel Agents in Planning Billionaires' Honeymoons – Skift - 1 views

skift.com/...anning-billionaires-honeymoons

Hospitality hotel travel

shared by kdomi006 on 11 Jul 18 - No Cached
  • kdomi006 on 11 Jul 18
     
    Summer is wedding season. Celebrities aren't the only one spending a ton of money willing to spend on their honeymoons. Billionaires have honeymoons almost as extravagant as their wedding itself. With all that money, but tends to be complicated. Ovation Vacations have become experts at planning honeymoons for billionaires. This company is known for planning leisure travel consulting for 'ultra-high net worth' people. This team consists of 30 employees which plan nearly 200 honeymoons per year, averaging about $50,000 each trip. This results in $1 million in revenue per month. The CEO is considered to be the Olivia Pope of the travel industry. An interesting request of travelers who book with Ovation is that they like specific cuts of meat during traveling. It's very common to have meat sent from the U.S. to where ever they are vacationing. This is very interesting to me because you would expect one of the main attractions of traveling is to try new cuisines. Seems a little over the top. It gets a little more extreme -- one guest even requested an al dente pasta cooked for a certain amount of minutes. A celebrity requested dragon fruit for their "pink smoothie". This gets tricky when other countries have rules when it comes to importation. JLo wanted Ovation to pick our green M&Ms for her. In addition, another guest wanted a crate of Fiji water bottles delivered nightly. It gets even better, one guest paid $40,000 for her 5-night stay in order to have her sink filled 7 inches in order to not bend over to wash their face. Another husband spent $80,000 to have a yacht carpeted so his wife can wear her stilettos instead of being barefoot. Sometimes inevitable things happen such as natural disasters. Not a problem for Ovation. They spend $50,000 for one couple to still enjoy the beach, which had been destroyed due to weather. What they did was hire a truck to move sand from one part of the island to the other for them to enjoy a private beach. Something simple, yet
irinatroitskaya

Room for Innovation - Hotel Technology | By Hanna Falko and Florian Kriechbaume - Hospi... - 0 views

www.hospitalitynet.org/...4075766.html

shared by irinatroitskaya on 26 Oct 17 - No Cached
  • The world is changing rapidly, hence any type of business needs to adapt to evolving market dynamics.
  • According to a study conducted by Cornell Centre for Hospitality Research in 2014, it is estimated that the Millennial generation will represent 50% of all travelers by 2025.
  • Some brands, such as Loews Hotels, go as far as introducing an option of making a room reservation using a hash-tag on Twitter. Hilton's HHonors app, on the other hand, allows its loyalty program members to select the exact room location and configuration
  • ...5 more annotations...
  • As more online traffic to the hotels' websites is now driven through mobile devices rather than computers, hotel operators continue to innovate their reservation systems and checkin procedures
  • As such, hoteliers have introduced a mobile check-in option, which enables guests to use their mobile devices as a key, through mobile applications and Bluetooth.
  • Going far beyond just a clean and comfortable bed, guests now want the room layout to be user-friendly and accessible for multiple digital devices.
  • A number of hotel companies have already recognised the benefits IoT can bring to their hotels and are now piloting initiatives around the Internet of Things as an opportunity to improve guest service, efficiency and revenue.
  • Public perception of a hotel is largely formed through the digital channels, especially now that social media platforms are perking up in popularity.
  • irinatroitskaya on 26 Oct 17
     
    The article discusses the aspects where technology is applied in the hotels. First, it is argued that although the hotel industry is considered to be among the slow adopters of technology, still the hoteliers are monitoring the innovations that can increase their efficiency. With the millennials constituting more than a half of all travelers by 2025 the industry should be ready to accommodate their needs for effective service with the help of technology. Bookings are made not only through traditional websites or OTAs but also via Twitter or Facebook. Online check-in process on a mobile device allows the guests select the exact room they want and open the door with the keyless access without stopping at the reception. The hotel rooms design is also changing to provide high connectivity opportunities. Traditional phones are substituted by tablets enabling guests to control the room features and connect with the hotel staff if needed. Internet of Things (IoT) is also considered as a way to improve the guests' experience and hotels efficiency. Finally, every guest now may have a great impact on the hotels' reputation through the social media. I believe that the article highlights the spheres where technology is applicable in the hotel industry and emphasizes the technological issues that should not be overseen by the hotels in order to remain competitive.
kimmumford

HPE Newsroom | Why Securing Connected Sports Stadiums Is a Must - 1 views

news.hpe.com/cted-sports-stadiums-is-a-must

technology software cyber crimes

shared by kimmumford on 19 Feb 18 - No Cached
  • pturing a few credit card numbers at the corner cafe when they can do the same to thousands of people in one place?
  • The NFL monitored for scam websites before the event and brought in a cybersecurity team to track all data activity during the game. And it worked—so far, no cyber crimes have been reported.
  • eams, says creating secure applications and focusing on point-of-sale and other important data exchanges is just half of the cybersecurity solution, though. Patron participation is the other, starting at the gate, physical screenings should go hand-in-hand with cyber screenings.
  • ...6 more annotations...
  • Stadiums need to segregate all that traffic from the important stuff,” such as credit card information and passwords.
  • focusing less on the Snapchats and more on point-of-sale transactions during events.
  • IT professionals should monitor and restrict these growing digital access points in the building as well.
  • Avoiding cyber attacks at sporting events comes down to educating patrons about the risks
  • the next few years new technologies will arise to offer better, more cost-effective encryption options (possibly through quantum computing technologies) to help mitigate cyber cri
  • o date, though, it seems cyber safety will continue to rely heavily on the fans entering the stadium.
anonymous

E-Commerce for the Hospitality Industry - 0 views

www.themoscowtimes.com/...he-hospitality-industry-a11256

hospitality eCommerce tech

shared by anonymous on 04 Jun 19 - No Cached
  • The Internet has consolidated itself as a very powerful platform that has changed the way we communicate, and the way we do business.
  • Hotels tend to keep adding promotions, banners to promote offers and special deals.
  • why is hotel e-commerce so important today?
  • ...5 more annotations...
  • Accelerating Internet usage worldwide The Internet is the lowest cost hotel-booking channel Most travelers research hotel reservations on the Internet Social media and online hotel reviews are an increasingly important decision factor The web is the preferred media source for travel information, favored 17:1 over television and 6:1 over newspapers and magazines.
  • E-commerce has been defined as "the buying and selling of products and services by businesses and consumers over the Internet."
  • Paid search. This instantly drives targeted, qualified traffic to the web site and increases conversions. Locally targeted paid search campaigns are a great option. Most of the search queries related to hotels include location as a modifier (for example, Moscow hotels). Identifying top feeder markets and targeting campaigns specifically to those markets will help to increase conversions.
  • People are using mobile devices to conduct searches, as well as share content, connect with friends and browse the web.
  • making sure their site is mobile compatible, and promoting mobile sites across all platforms including paid, social and local.
  • anonymous on 04 Jun 19
     
    The article is an overview of eCommerce. In how the hospitality industry has been change due and online sales has become an important part of the business. In the way that hospitality companies had begun to try and implement their online presence to bring awareness to their companies or brand. Currently in the modern age the majority of hotel reservations has been done online through the internet. Due to that factor the hospitality industry has shift their focus on marketing from television, newspaper and magazines to the internet.
cpaez007

The Future of Retail: 6 Ways the Cloud Will Reinvent the Sales Floor - 0 views

www.entrepreneur.com/...232282

shared by cpaez007 on 25 Feb 18 - No Cached
  • New web-based, cloud-hosted software-as-a-service solutions are making data available in real time and are poised to unite the digital and physical retail environments, disrupting the retail landscape.
  • Retail management teams can see sales trends develop as they are developing. They can see traffic patterns in real time and be able to see conversion rates at the product level.
  • Making real-time data available on the store floor can change the game.
  • ...4 more annotations...
  • Store associates should always know which styles have been selling on instantly consumable dashboards. Armed with this information, they will be empowered to take action to turn lagging styles into leading styles.
  • Making inventory data available across all stores in real time allows associates to create customer orders for items they want but are not in stock in their store. Fillable orders are instantly visible and ship quickly.
  • Suppose a retail chain has one store that historically underperforms based on average units per transaction. Set the goal of reaching parity with other stores, create an attractive reward for reaching the goal, and make the average units per transaction metric available in real time to all store staff.
  • No longer must there be a physical barrier between sales associates and their customers. No longer will customers be frustrated by sales associates that stand behind the counter and never greet or approach them.
  • cpaez007 on 25 Feb 18
     
    Today we will discuss the 6 ways that a cloud based system could change the impact of retail forever. This update will make specific information available in real time, and make the experience better for the guests and the staff members. 1. The system will be able to track the live data from the actual floor of the store. For example, it would be able to tell the items that are actually being tried on, and the ones that are bought. This will be a great advancement in marketing, because it helps the business to figure out what it is that their demographic is attracted to. Second, the employees will have access to this data while they are working. This will make it easier to market items to guests, instead of wasting time trying to figure out what it is that they might be looking for. Third, have a track record of their inventory. Employees will have in depth information of their inventory and the inventory of other stores, all real time. This will allow for custom orders and greater guest satisfaction. Four, the system will be able to track the sales associates who are creating the best sales. The store can use this to create contests and provide rewards to the winners. This increases employee motivation and will to work. Five, mobile point of sales system. We had discussed the convenience of a mobile system with the cloud PMS, and now we can see it with a POS. This will have associates engaging more with guests on the floor, and the guests might not even have to wait a line to receive their products anymore. Lastly, it works for any sized company or store. Pricing and accessibility adapt to the size of the location, and is indeed less expensive than bulky software and hardware.
aquaholic1371

Handheld Wireless Point of Sale Systems in the Restaurant Industry PLEASE SCR... - 1 views

www.academia.edu/...PLEASE_SCROLL_DOWN_FOR_ARTICLE

handheld wireless systems restaurant hospitality system tech

shared by aquaholic1371 on 31 Jan 17 - No Cached
  • As surprising as it may seem, handheld ordering systemshave been around for over 20 years.
  • Handheld wireless POSsystems are a portable version of a POS system which is defined as thetime and place in which a transaction is made.
  • Customers are the reasons restaurants are in business, andthe time saved by using a handheld device (versus waiting in line toplace an order on a traditional POS system that averages over four min-utes per order)canbeusedtobetterservetheguests.
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  • thoseminutes equate togreatertable turnover andmoreprofits.It is these benefits which lead to cost savings and return on investmentfor the purchase of a handheld POS system.
  • Thereisahugemarketofover878,000restaurantsintheUnitedStatesalonebringinginaforecasted$440.1billionfor2004
  • Assurprisingasitmayseemhandheldorderingsystemshavebeenaroundfor over 20 years. The first handheld system that came on the market usednumeric keypads to enter the PLU codes from items and infrared transmit-ter/receivers to relay the information between the handhelds and the POSsystem.
  • aquaholic1371 on 31 Jan 17
     
    Many restaurants are choosing to go to hand-held POS systems for the many advantages they provide. Perhaps the number one reason to chose a hand-held POS system is time saved. A restaurant can save up to four minutes by placing the order via a hand-held POS system. This leads to more selling opportunities, and greater time with the guest. Information on 86'd items is immediately available, and the system can suggest possible "upsell" options. Order accuracy is increased, because the order is placed right at the table as it is given. Drawbacks include the durability of the unit, considerable start up costs, and complexity of the unit. Many of the durability issues have been addressed, but the units are still pricey. Costs have come down as the technology becomes more widespread. The complexity of the unit still remains an issue, as servers tend to focus more on the unit and placing the order, rather than engaging the guest.
  • acarter001 on 03 Feb 17
     
    I have seen these work very well at Chick-fil-a recently. They utilize these systems during high traffic times by having two associates out in the drive through line taking orders along with the intercom. By doing this, they are able to take three orders at a time and the line is very minimal. If used correctly, this is a great system to have.
smones

Big Restaurant Brands Dive Into Grubhub Era Of Delivery Rivalry - 0 views

www.investors.com/...home-delivery-ecommerce-retail

shared by smones on 27 May 18 - No Cached
  • "There's a growth problem for a lot of restaurants in the U.S. Many fast-casual dining-type restaurants are mall-based or attached to retail spaces and consumers are just not going there as much," said Tom Champion, a Cowen analyst who follows Grubhub. Grubhub stock has shot up 141% from a year ago.
  • Millennials think about cuisine in global terms, says Warren Solochek, a restaurant industry analyst at NPD.
  • They typically share 20% to 30% of a bill with third-party delivery services. That matters in an industry with 10% to 15% operating margins and high fixed costs, including rent and staffing.
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  • home delivery services enable consumers to order from a restaurant that might be 5 miles away as opposed to one around the corner, Solochek says.
  • "We're going to see more and more quick-service chains begin to try out delivery," he said. "The margins associated with third-party delivery may be slimmed down. But, the question for restaurants is, 'If I don't do it and I'm not delivering my food, am I in the game anymore? Am I in people's consideration? It boils down to being an opportunity cost. The hope is that at some point people will like the food enough to come in and sit down."
  • In some cases, menus posted on mobile apps may be priced a bit higher to offset revenue-sharing with delivery partners, she says.
  • Restaurant stocks received a boost as the industry's same-store sales rose 1.5% in April, the best restaurant industry gain in 2-1/2 years, says Black Box Intelligence.
  • a millennial generation shift.
  • If something goes wrong with a delivery order, it's usually the restaurant that gets the blame, according to Consumer research firm NPD, not the likes of Grubhub (GRUB), Uber Eats, DoorDash or Postmates.
  • Wingstop is not the only national restaurant brand with good reason to be testing home delivery services. Also testing or charging ahead with food delivery services are McDonald's (MCD), Yum Brand's (YUM) Taco Bell and KFC, Chipotle Mexican Grill (CMG), Shake Shack (SHAK), Zoes Kitchen (ZOES), Panera Bread, Bloomin' Brands' (BLMN) Outback Steakhouse, and others.
  • While restaurants may test food delivery with a few service providers, they'll usually settle on one to ensure that the process runs smoothly, says Cowen's Champion.
  • The result had lifted the Retail-Restaurants industry group to a top 10 ranking at the start of May among the 197 industries tracked by IBD.
  • The big picture is that consumers buying goods at Amazon.com (AMZN) and other online businesses are doing less of the traditional brick-and-mortar shopping. That means they're also not stopping off to eat on the way home or getting takeout food.
  • "If you're turning a transaction into a less-profitable transaction, that isn't doing any good," said Bartlett, "but if it's a transaction you wouldn't have had in the first place, then it's a positive."
  • smones on 27 May 18
     
    This article discusses the increasing demand for e-commerce and third party delivery in the food and beverage industry, as well as the costs associated with it. Restaurants are currently facing a growth problem in the United States as foot traffic has declined due to a "millennial generation shift" that sees diners doing more in their homes, while third party companies like Grubhub have seen it's stock rise 141 percent from a year ago. For many restaurants, it is a matter of opportunity cost. As explained in this article by Warren Solocheck, a restaurant industry analyst at NPD, "We're going to see more and more quick-service chains begin to try out delivery," he said. "The margins associated with third-party delivery may be slimmed down. But, the question for restaurants is, 'If I don't do it and I'm not delivering my food, am I in the game anymore? Am I in people's consideration? It boils down to being an opportunity cost. The hope is that at some point people will like the food enough to come in and sit down." I found this article very interesting as a General Manager. We recently decided as a brand to begin offering delivery through third party services as we noticed a decline in covers leading to a decline in revenue. This new revenue stream, although at a higher cost, still brings in revenue that we would be missing out on either way. We also offer free appetizer cards for a consumer's next in house visit to help attract new guests.
jireh93

The Advantages of E-Business | Chron.com - 0 views

smallbusiness.chron.com/dvantages-e-business-2252.html

technology hospitality business travel tech

shared by jireh93 on 09 Sep 15 - No Cached
  • Cost-Effective MarketingWith an e-business, all of your marketing efforts end with one goal—to drive target traffic to your business website.
  • Most of these online marketing efforts are very low cost or free, so an e-business allows for highly cost-effective marketing strategies.
  • Flexible Business HoursE-business breaks down the time barriers that location-based businesses encounter, according to eCommerce Education. Because the Internet is available 24 hours a day, seven days a week, your business never closes. An e-business can literally be making money while you are fast asleep.
  • ...4 more annotations...
  • Eliminates Geographic BoundariesAn e-business also allows you to broaden your reach. An online business can reach customers in the four corners of the Earth. As long as someone has an Internet connection, you may be able to reach and sell your product or service to these visitors to your business website.
  • Reduces Transaction CostRunning an online business reduces the cost per transaction because it takes less manpower to complete an online transaction.
  • Low Overhead CostsRunning an e-business cut back or out most of the costs involved in running a physical location. E-businesses have less expensive phone, rent and utility bills than businesses with physical locations
  • Some e-businesses do not require any additional space and can be run out of your home, which you are already paying rent for or your mortgage payment.
  • mayr0604 on 09 Sep 15
     
    The article written by Kristine Loretta, details five key benefits of why business owners should launch themselves into the e-business market. 
  • jireh93 on 30 May 18
     
    Due to the growth and advancement of technology, businesses have been able to grow in ways bigger than ever before. As we all know, e-commerce has become more popular today and is taking over many industries now. In this article, it discusses how this trend of e-commerce is extremely innovative and is proven to be a good alternative to the normal ways of business is usually conducted. Just to name a few things, conducting business via the internet saves tons of money. Customers are now able to shop and add items directly into a virtual cart instead of it been a paper trail of the items that are attempted to be purchased. Also, in addition what was mentioned above, e-commerce has opened up new and better channels for communication that can occur faster. Convenience is another key role that e-commerce plays in this. "No longer do people have to wait for stores to open". Patrons can now shop whenever they want to due to online shopping and have the items shipped directly to their home. Which leads me to say that this also is way that reduces cost and save money, especially for small businesses.Last but not least, without a doubt, it is pretty evident that e-commerce create different and many avenues of ways for money to be made. All in all, e-commerce is relevant in today's industry and many other businesses and these are the advantages that allow for it to thrive as it does.
aflor094

5 Technology Trends Impacting the Hospitality Sector - 0 views

cbcommunity.comcast.com/...pacting-the-hospitality-sector

technology hospitality

shared by aflor094 on 03 Sep 19 - No Cached
  • Five technologies in particular—service automation, fixed mobile convergence, location-based services, connected meeting rooms, and chatbots and mobile apps—are poised to change the guest experience and create areas of opportunity for hospitality locations to become differentiators and innovators in an already technology-centric industry.
  • Artificial intelligence is expected to be a major component in service automation, with AI in some instances acting as a concierge service to “
  • arn” guest preferences, such as their ideal room temperature or their favorite cocktail at happy hour. That information can be stored for future stays—upon check-in, the guest room thermostat is set automatically to the guest’s preferred temperature and, when he visits the hotel bar, a martini made with his favorite gin is waiting.
  • ...4 more annotations...
  • Imagine, for example, in-room systems that allow guests to pair their mobile phones with the in-room systems, so they can not only switch between the devices to take calls anywhere, but also order room service, adjust the lighting or view the in-room entertainment menu of selections from anywhere, even outside the hotel or off-property. Guests also could be notified via a text on their mobile devices if they have a package waiting at the front desk, or they could be reminded of upcoming spa or personal trainer appointments, for example, or reservations at the hotel restaurant—or even be provided with recommendations for local activities and events.
  • The next generation of these technologies could be included in the guest room as part of the entertainment hub, giving travelers access to work-related services and helping them be even more productive. Imagine being able to use a voice remote to binge-watch a favorite TV show or conduct an instant video meeting with a colleague.
  • The next generation of mobile apps will serve as one-stop shops, letting guests control their room lighting, order movies on the entertainment hub, and view augmented reality maps to navigate the property and locate the nearest hotel employee for assistance.
  • n building a network that supports these new technologies, hotel operators should consider an environment that includes both on-premises, cloud, and networking technologies such as SD-WAN and high-speed broadband to make certain traffic is handled efficiently. And networking components such as WiFi and unified communications can ensure users of the network—guests and hotel employees alike—interact and transact using their preferred method of communication.
  • aflor094 on 03 Sep 19
     
    The Article talks about new trends coming to the hospitality industry. The trends are service automation, mobile convergence, location based services allowing staff to help guests quicker, connected meeting rooms, mobile apps, and networks.
gabybilk

Hotel E-Commerce: Navigating the Complex Hospitality Digital Marketing Landsc... - 0 views

www.bu.edu/...ty-digital-marketing-landscape

shared by gabybilk on 18 Sep 19 - No Cached
  • Search engine marketing (SEM), the process of maximizing the number of visitors to a particular website by ensuring that the site appears high on the list of results returned by a search engine, is imperative to increase web traffic and social media news.
  • relying on organic posts is just not enough in today’s world of information overload and marketing clutter
  • Specifically, social media marketing requires the combination of manpower, time, and expertise in proper social media etiquette while utilizing branding, engagement, and relationship management (CRM) tools. Successful social presence is achieved by using existing data to create specific, targeted content based on the intended audience and the purpose of a specific social channel.
  • gabybilk on 18 Sep 19
     
    The article briefly reviews the digital marketing branch in the hospitality industry. In this modern age, hotels need to have an updated and optimized website running. Most guest or OTA rely on hotel websites to gain information about the hotel and amenities and prices they have to offer. They must be visually appealing and easy to access. Apart from using hotel websites, search engines are also popular amongst bookers. Search engines like google or bing use keywords to narrow their search when finding hotels so having such keywords or phrases in the hotel main page on the website will allow people to access their hotel website quicker. Hotels also rely on advertising on sites like Facebook, Twitter, or Instagram. Heavy populated social platforms is one of he best ways to have a business advertise themselves to the public. The best part is that social media marketing can be cost-effective.
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