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ovila009

Proximity Marketing Examples: 28 Retail Companies Nailing it with their Campaigns | Bea... - 0 views

blog.beaconstac.com/...-proximity-marketing-campaigns

shared by ovila009 on 16 Nov 20 - No Cached
  • Unacast’s latest Q4 Proxbook report confirms that beacon deployments are on track and the numbers align with ABI Research’s forecast of 400 million beacons to be deployed by 2020
  • we bring you a comprehensive list of 28 retail companies that are making a mark with their proximity marketing campaigns via beacons.
  • Eat touted this move as a “strategic pillar” in its communications because it allowed the company to access more information about customer behaviour and drive business intelligence to make precise decisions about how consumer behaviour can be influenced.
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  • As a part of this program, the chain tapped a popular Turkish loyalty app called Shopping Genie, to target customers while they were around the premises of a local McD Café.  Customers got mobile coupons, via the app, which prompted them to purchase a coffee and receive a beverage from the new drink line for free. This proximity marketing campaign via beacons helped McDonald’s achieve 20% conversion rate with 30% of users who received the promotion!
  • Bluetooth beacons were deployed at the point of purchase, where customers were waiting in line to pay or just moving around.
  • These beacon notifications offered two Red Bull cans for $4! Apart from making a profit out of campaigns, Red Bull also monitored the entire campaign in real-time and captured customer behaviour.
  • The retail giant used GE light bulbs to house beacons and send push notifications of specials and discount coupons to in-store customers. These beacon-equipped LED bulbs can track shoppers within a store by using the beacons hidden inside them
  • Carrefour has extensive iBeacon networks in all 28 of its hypermarkets in Romania through which the retail chain offers its consumers a simple, intuitive, and fun app for orientation inside hypermarkets from area to area
  • The retailer’s beacon-enabled app automates the commercial content delivery and collects essential data about in-store consumer behaviour. Its proximity marketing campaign keeps consumers informed about the products, services, and actual special offers from each of the store departments.
  • Popular convenience store group Nisa piloted iBeacon technology to track its shoppers by attaching Bluetooth Low Energy (BLE) beacons to trolleys and baskets
  • These sensors picked up the signals emitted by beacons and collected location data which was then fed to a cloud-based server for analysis.
  • used iBeacon technology to gamify the Ladies’ Night event with brands providing offers, discounts, freebies, and prize giveaways. Many retailers such as Hotel Chocolat, Krispy Kreme, Cath Kidston, and House of Fraser, participated in the event
  • The event was highly successful as it saw more than 500 app downloads within the first three hours, with over 500 offers redeemed. All 120 hotspot offers were redeemed within the first 52 minutes of the event.
  • Best Buy implemented a beacon strategy to help boost sales and improve personalisation of experience. The retail giant chose to use their own application as well as Shopkick retailing app to offer rewards to shoppers, simply for stepping foot in the door.
  • Hammerson rolled out beacons across their shopping centres to improve personalisation of consumers’ shopping experience. Their beacon-enabled Plus app was initially trialled at Les Terrasses du Port in Marseille and it ranked among the top 10 lifestyle apps in France.
  • The app also allows a consumer to call for assistance. A member of the staff receives the request informing them that a customer is waiting for help
  • UK supermarket Waitrose started using iBeacon technology at its relatively new experimental Swindon store to deliver price promotions to consumers when they were near a particular aisle or food counter
  • UK supermarket giant Tesco launched its “biggest trial” of iBeacon technology, in partnership with consumer goods company Unilever, by deploying beacons in 270 stores across London. They launched the ‘Mpulse app’ as a part of the Pink and Black marketing campaign
  • using beacons to target passers-by based on their interest. They change campaigns based on distinct seasons including prom season at colleges
  • Oscar Mayer worked out an interesting deal with the supermarkets which would allow them to place beacons at the deli counter. This location helps them convince shoppers to buy the specials of the week while waiting at the counter.
  • Amazon, the retail giant started a new convenience store in Seattle, U.S. in Jan 2018. Amazon Go is an 1800 sq feet mini market filled with food and technology. They have deployed an array of cameras, beacons and other proximity sensors to make the store one-of-a-kind
  • World-famous brands such as Hamleys, Armani, Longchamp, and Hackett form the 80% of the retail companies that have deployed beacons in their Regent Street stores with the aim of pushing exclusive and personalised marketing messages to customers via iBeacon technology. Shoppers receive alerts and tailored content about everything, from new in-store promotions to exclusive offers only available for visitors to Regent Street, as they pass
  • Neiman Marcus, the high-end retail chain, piloted beacons at three stores—Austin, TX, Walnut Creek, CA, and San Antonio.
  • Rite Aid has installed beacons in over 4,500 US stores for retargeting and personalization of user experience. This large-scale beacon deployment by the Pharmacy chain is the largest beacon installation program in a retail setting till date. In fact, it has even surpassed the one undertaken by the famous Macy’s
  • a collection of beacon-level proximity data to strategize their retargeting plan and achieve personalization capabilities similar to those that have been used in e-commerce
  • Walgreens has innovated considerably in the mobile retail space by using iBeacon and other technologies at over 7000 locations.
  • leveraged iBeacon technology at ten of its stores to boost its loyalty program.
  • Target, the second largest general merchandise retailer in the US, announced that it will start testing beacon technology in 50 of its stores nationwide.
  • The recommendations may appear both as push alerts and in-app updates on the Target app’s “Target Run” page, which is designed like a social media news feed offering deals, top-pinned items on Pinterest, and more
  • beacons to bridge the gap between online shopping and in-store experience. Their beacon-enabled app notifies consumers if any item in their mobile shopping bag is in stock,
  • The store has deployed beacons with individualized campaigns for each department, which makes the customer experience interesting and focussed
  • Macy’s expanded its beacon program to all stores nationwide, by installing more than 4,000 beacons. This step was a part of the retailer’s efforts to make bigger investments in omnichannel retail technologies. This Thanksgiving, Macy’s also used a beacon-triggered mobile app game at its 700 stores, to engage shoppers
  • Urban Outfitters announced that they will be rolling out beacons at 15 of their stores located in Philadelphia, Boston, New York, Atlanta, New Jersey, and Delaware, more than a year ago. The US multichannel fashion and homewares retailer decided to take a different route unlike the conventional route of using aggressive promotions.
  • Kenneth Cole is using beacons to create more compelling, personalized customer experiences with an aim to “provide value and offer at the time of need when customers are in the store
  • launched beacon networks in more than 100 of its top-performing stores located in states such as Chicago, Dallas, Miami, New York, and San Francisco. The idea was to implement iBeacon technology at the stores with the highest traffic levels and best traction with Shopkick.
  • Supermarket giant Woolworths successfully completed a beacon trial with one store using iBeacon technology to improve customer service around click-and-collect. Thereafter, the chain announced that they are looking to roll out beacons across all of its 254 click-and-collect stores with the aim of allowing consumers to place their order online and pick them up in-store
  • it has decided to distribute free BLE beacons to about 150,000 gas-station convenience stores in the United States and Canada
  • Alex and Ani used beacons in all of its 40 stores to optimize store layouts and product placement. Contrary to popular belief that beacons are only for ‘pushing’ ads, the popular Rhode Island-based jewellery brand used beacons differently in its trial period without using them to promote flash sales and other discount promotions.
  • khadija2050 on 16 Nov 20
     
    the article gives examples of retail stores and how they use proximity marketing to promote their products
cpaez007

The Future of Retail: 6 Ways the Cloud Will Reinvent the Sales Floor - 0 views

www.entrepreneur.com/...232282

shared by cpaez007 on 25 Feb 18 - No Cached
  • New web-based, cloud-hosted software-as-a-service solutions are making data available in real time and are poised to unite the digital and physical retail environments, disrupting the retail landscape.
  • Retail management teams can see sales trends develop as they are developing. They can see traffic patterns in real time and be able to see conversion rates at the product level.
  • Making real-time data available on the store floor can change the game.
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  • Store associates should always know which styles have been selling on instantly consumable dashboards. Armed with this information, they will be empowered to take action to turn lagging styles into leading styles.
  • Making inventory data available across all stores in real time allows associates to create customer orders for items they want but are not in stock in their store. Fillable orders are instantly visible and ship quickly.
  • Suppose a retail chain has one store that historically underperforms based on average units per transaction. Set the goal of reaching parity with other stores, create an attractive reward for reaching the goal, and make the average units per transaction metric available in real time to all store staff.
  • No longer must there be a physical barrier between sales associates and their customers. No longer will customers be frustrated by sales associates that stand behind the counter and never greet or approach them.
  • cpaez007 on 25 Feb 18
     
    Today we will discuss the 6 ways that a cloud based system could change the impact of retail forever. This update will make specific information available in real time, and make the experience better for the guests and the staff members. 1. The system will be able to track the live data from the actual floor of the store. For example, it would be able to tell the items that are actually being tried on, and the ones that are bought. This will be a great advancement in marketing, because it helps the business to figure out what it is that their demographic is attracted to. Second, the employees will have access to this data while they are working. This will make it easier to market items to guests, instead of wasting time trying to figure out what it is that they might be looking for. Third, have a track record of their inventory. Employees will have in depth information of their inventory and the inventory of other stores, all real time. This will allow for custom orders and greater guest satisfaction. Four, the system will be able to track the sales associates who are creating the best sales. The store can use this to create contests and provide rewards to the winners. This increases employee motivation and will to work. Five, mobile point of sales system. We had discussed the convenience of a mobile system with the cloud PMS, and now we can see it with a POS. This will have associates engaging more with guests on the floor, and the guests might not even have to wait a line to receive their products anymore. Lastly, it works for any sized company or store. Pricing and accessibility adapt to the size of the location, and is indeed less expensive than bulky software and hardware.
snesbeth

5 Future Ecommerce Trends of 2019 - Ecommerce Platforms - 0 views

ecommerce-platforms.com/...uture-ecommerce-trends-of-2019

ecommerce amazon online business

shared by snesbeth on 16 Sep 19 - No Cached
  • Companies embracing ecommerce marketing strategies are experiencing rapid growth.
  • ecommerce is replacing the need for in-store retail experiences.
  • Using personal online data
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  • search queries, page visits, and purchase history, brands transform their online stores
  • consumers spend 48% more when their experience is personalized.
  • login to your Amazon account
  • recommended products based on your past purchases, ads tailored to your search history, and marketing copy speaking directly to you.
  • best serve the customer’s needs and interests.
  • showed 57 percent of online shoppers are comfortable with providing personal information to a brand, as long as it directly benefits their shopping experience.
  • robots will invade ecommerce stores. Well, robots such as chatbots and artificial intelligence (AI) designed to enhance a customer’s overall shopping experience.
  • chatbots can fulfill a number of customer service needs, from answering questions about a product to discussing a complaint.
  • even been projected that B2B ecommerce sales will increase worldwide to $6.6 trillion by 2020.
  • today’s technology lets us use virtual reality, 3D imaging, augmented reality, and more to interact with a product from the comfort of our laptop or smartphone.
  • cheesy infomercial has transformed into an immersive, 360-degree online shopping experience.
  • no technology can truly replace every detail of an in-store experience.
  • These brands open retail stores with less square footage and employees, but a more personalized and interactive in-store visit.
  • companies are creating ecommerce experiences within a retail store via digital kiosks.
  • snesbeth on 16 Sep 19
     
    This article was mainly about the growth of ecommerce businesses due to the fact that the world is changing into a more technological environment. It stated five trends that would begin to show up more as time goes on such as interactive chatbots on store websites to help with customer complaints and even answer questions about products. It also stated that physical stores are going bankrupt but will try to accommodate with the change by providing smaller and more intimate customer service experiences in store because even though the internet is great it still does not provide the entire customer service experience for customers most of the time.
jalilahst

Zippin Announces World's First Checkout-Free Hotel Store in Yokohama, Japan | Hospitali... - 0 views

hospitalitytech.com/ree-hotel-store-yokohama-japan

shared by jalilahst on 07 Mar 21 - No Cached
  • Zippin’s partner, Fujitsu,a systems integrator in Japan, has worked with Koyo Group to implement the world’s first checkout-free store within a hotel at the Yokohama Techno Tower Hotel. It is also the first store in Japan open to the general public to use biometric authentication technology to verify customers’ identities. 
  • the first store in Japan open to the general public to use biometric authentication technology to verify customers’ identities.
  • Customers must register their credit card information, and then enter the store with the QR code displayed on the Green Leaves + app. Customers can also use the multi-biometric authentication technology that links their palm vein and facial recognition information with the smartphone application. After registering this in advance, a smart phone is no longer required for entry, just a simple swipe of the palm. 
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  • Shoppers are spending an average of 113 seconds in the store
  • The Green Leaves + store at Yokohama Techno Tower Hotel is helping to lead the way to a better retail experience at hotels, hospitals, and other places where people need convenient access to food and drinks
  • his first hotel convenience store will also be a model for how checkout-free technology could work in a hospital setting—where people need 24 hour access to food and drink—without having to require a constant staffing presence.
  • The new store is part of a multi-phase expansion plan by Koyo to ultimately create new convenient foodservice concepts for hospitals. 
  • Any store that provides all-hours access is an ideal location for checkout-free technology,
  • jalilahst on 07 Mar 21
     
    Zippin is a provider of check out free technology that partnered up with Fujitsu to work with the Koyo Group to create the first checkout free store in Japan. This store opened as a test to see if this concept will be successful. The Koyo ultimate goal is to create check out free convenience stores in the hospital. So they can run 24 hour markets without relying on staff members to operate. The way it works it that customers have to register on an app and can use multi biometric authentication technology that links their palm vein and facial recognition. After registration they do not need their phones they can just swipe their palms.
jordanfernandez

Proximity Marketing: Often Creepy, but It Doesn't Have to Be. | Center for Digital Ethi... - 0 views

www.digitalethics.org/...often-creepy-it-doesnt-have-be

shared by jordanfernandez on 30 Sep 20 - No Cached
  • Imagine you’re out shopping one Saturday afternoon. You walk into a department store and see a big sign that reads, “Get our app and save!” You love a good deal so you scan the QR code and select “download.” You scroll through a user agreement with about 10,000 words of legalese and click “agree.”
  • As you walk down the street later, your phone is abuzz with notifications you’ve never received before: a constant stream of ads from each store you pass. You wonder how they’re reaching you, until you realize the department store app is still running — it must connect to other stores.
  • Proximity marketing — location-based direct marketing in which a business or other organization sends offers, promotions, alerts or other messages to a person's smartphone based on the device’s location — is annoying, creepy and downright invasive in this story. But it doesn’t have to be. When implemented ethically, proximity marketing can provide worthwhile benefits to marketers and consumers alike.
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  • This beats traditional advertising, which connects to consumers before they’re in a store — while they’re sitting on the couch at home watching television, for instance — and relies on them to remember the message later.
  • By using proximity marketing technology, stores can catch up by providing some of the perks of online shopping in person, like easy access to discounts, saved shopping lists and personalized recommendations.
  • Lastly, proximity marketing tools allow companies to gather behavioral data about their customers, including how often they visit a store and when, how long they stay and what areas of the store they gravitate toward.
  • Target merged its “Cartwheel” coupon app — used by 27 million shoppers, saving them more than $1 billion — with the main Target app and incorporated new features.
  • But completely opting-out of proximity marketing — agreeing to all or nothing — should not be the only way consumers can protect themselves.
  • Their recommendations include displaying in-store signage notifying shoppers that their location data is being collected, letting consumers opt-out of analytics services, limiting how data is used and never selling personally identifiable data to a third party.
  • If retailers want their customers to shed the “malicious” connotation that comes with data tracking, they need to be upfront about how they are using that data, including location.
  • Target’s privacy notice is currently 4,359 words and the top of the page reads, “We may change or add to this privacy policy, so we encourage you to review it periodically.” How many customers read the whole statement and check back periodically for updates?
  • So let’s reimagine our scene in the department store: Again, you download its app. This time, the user agreement is a few clear bullet points. The app walks you through a quick Q&A to find out if it can access your location to make your shopping experience easier. It asks if it can share your information with its partners — other stores, whose names the user agreement lists out explicitly — and gives you an option to opt out.
  • jordanfernandez on 30 Sep 20
     
    This article addresses what proximity marketing is and how it can be beneficial to marketers and consumers if done right. It talks about how companies throw hundreds of pages of legalese when downloading new apps that people never read. They recommend to include displaying in store signage notifying shoppers that their location data is being collected, letting consumers opt out of analytic services and limiting how data is used without selling personal identifiable data to third party. I believe if companies make it easier for us to trust them with our data more people will use this style of marketing.
armanyleblanc767

Data Security in Hospitality: Risks and Best Practices - 0 views

hospitalityinsights.ehl.edu/-in-hospitality-best-practices

technology hospitality hotel software business tech

shared by armanyleblanc767 on 14 Mar 20 - No Cached
  • Best practices for companies in the hospitality sector to protect data include:
  • Always encrypt payment card information. Operate a continuous training program in cybersecurity to maintain a well-trained workforce. Always adhere to relevant regulations, such as PCI DSS. Use cybersecurity measures such as firewalls, network monitoring, anti-malware, and traffic filtering to protect against common threats. Conduct tests against your organization’s cybersecurity defenses in which you mirror the behavior of an actual hacker. Know where your data is and enforce the principle of least privileges to limit access to sensitive information.
  • groups may use different computer systems to store information, and the information can also frequently move across those systems.
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  • five of the biggest data security concerns in the hospitality industry and highlights some best practices for protecting hospitality data.
  • Data Security Concerns in Hospitality
  • complex ownership structures
  • From the perspective of cybercriminals, hospitality appears to offer an ideal target vector for conducting crimes such as identity theft and credit card fraud due to the existence of multiple databases and devices containing both Payment Card Information (PCI) and Personally Identifiable Information (PII).
  • challenge to maintain teams of well-trained staff.
  • t was reported in 2017 that out of 21 of the most high-profile hotel company data breaches that have occurred since 2010, 20 of them were a result of malware affecting POS systems.
  • can go unnoticed for months.
  • High Staff Turnover
  • In the U.K., for example, the job turnover rate in hospitality is as high as 90 percent.
  • Reliance on Paying By Card
  • t involves employees selling data to third parties without the knowledge of the organization that employs them.
  • Insider Threats
  • Compliance
  • Hotels, motels, resorts, and rented apartment complexes all gather and electronically store a range of sensitive personal guest data, such as names, phone numbers, addresses, and credit card details.
  • The high level of turnover and high degree of staff movement between different locations makes it a real challenge to maintain teams of well-trained staff
  • Each of these groups may use different computer systems to store information, and the information can also frequently move across those systems.
  • ospitality appears to offer an ideal target vector for conducting crimes such as identity theft and credit card fraud due to the existence of multiple databases and devices containing both Payment Card Information (PCI) and Personally Identifiable Information (PII).
  • ybercriminals use this reliance on cards to infect point-of-sale (POS) systems with malware that steals credit and debit card information by scraping the data
  • A case in point was the Wyndham Worldwide breaches of 2008 and 2010. Hackers gained access to the systems of an individual operating company through easily guessed passwords, and the attack easily proliferated through the entire corporate network, with the result that 619,000 customers had their information compromised.
  • While GDPR protects individual data within the EU and EEA, its ramifications have rippled through industries globally, and organizations are realizing the need to put greater compliance measures in place. PCI DSS is another important global regulation that protects credit card data, and fines for non-compliance begin at $500,000 per incident. The risk here is not just to data security but to the future survivability of hospitality companies, many of which would not be able to absorb the s
  • This type of data risk is more subtle and it involves employees selling data to third parties without the knowledge of the organization that employs them
  • Always encrypt payment ca
  • rd information. Operate a continuous training program in cybersecurity to maintain a well-trained workforce. Always adhere to relevant regulations, such as PCI DSS. Use cybersecurity measures such as firewalls, network monitoring, anti-malware, and traffic filtering to protect against common threats. Conduct tests against your organization’s cybersecurity defenses in which you mirror the behavior of an actual hacker. Know where your data is and enforce the principle of least privileges to limit access to sensitive information.
  • duyingli on 14 Mar 20
     
    This article highlights several important security issues in the hospitality industry, followed by the practice of protecting data from loss. The data structure of the hotel industry is complex, customers mainly use bank cards to pay, and the staff turnover rate is high. There are certain internal threats. In order to solve these problems and avoid data loss, it is not enough to strengthen network security. It is also important that employees are trained and familiar with and comply with relevant regulations.
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  • cdamo003 on 23 Feb 22
     
    Data security is a major issue in the hospitality industry. A lot of personal information is stored on the computers specifically credit card information of the guests staying at the hotel. It is the responsibility of the hotel to ensure that the data is protected. High turnover rate in the industry can make this an even bigger challenge. Ensuring that your staff is properly trained to ensure the highest level of security is maintained is highly important.
  • Danaisy Abascal-Yero on 17 Jun 22
     
    This article speaks about the data security concerns in hospitality. Restaurants, hotels, and other companies in the hospitality sector often have complex ownership structures in which there's a franchisor and a management company that acts as the operator. Businesses use different computer systems to store information. The nature of the hospitality industry is such that it is extremely reliant on cards as a form of payment. Cybercriminals use this reliance on cards to infect point-of-sale (POS) systems with malware that steals credit and debit card information by scraping the data. A vital part of protecting data is training staff to securely gather and store personal information. Well-trained staff also know how to recognize social engineering attempts and they understand an organization's compliance requirements. Data security risks in the hospitality industry extend far beyond the reputation hit that a hotel can take if guests' data is compromised. Industry and political regulators are becoming stricter in governing how organizations process and store personal data. Some of the best practices for companies in the hospitality industry to use are: always encrypt payment card info, operate training programs in cybersecurity regularly to keep everyone informed, adhere to regulations, know where the data is, and enforce limit access to sensitive info, and more.
  • slain006 on 03 Oct 22
     
    This article explains how data security is at an all time high in the hospitality industry. Focuses on the 5 security concerns and what are some practices that leadership can help employees detect when someone is trying to hack into sensitive information. Also, making sure employees are in compliance with company policy when leaving the company if they have access to sensitive data and making sure employees are not using to their advantage when leaving the company.
  • kspac001 on 04 Oct 22
     
    Hospitality offers an ideal target vector for conducting Cyber crimes such as identity theft and credit card fraud due to the existence of multiple databases and devices containing both Payment Card Information (PCI) and Personally Identifiable Information (PII). Restaurants, hotels, and other companies in the hospitality sector often have complex ownership structures with an individual owner or group of owners, and a management company that acts as the operator. Each of these groups may use different computer systems to store information, and the information can also frequently move across those systems.
  • armanyleblanc767 on 23 Jan 23
     
    In this article, we learn about the top five data security risks as well as best practices to help prevent data breaches. According to the article, the hospitality industry is a prime target since it stores a vast amount of sensitive guest information like names, phone numbers, addresses, and credit card numbers. Some of the five risks included complex ownership structures, reliance on paying by card, and insider threats to name a few. In order to avoid these threats, the article suggest that companies become PCI compliant, use cybersecurity measures like firewalls, and know where exactly their data is stored.
Emily Bova

Integrating Tablets and POS Software For Retail - 0 views

pointofsale.com/...d-pos-software-for-retail.html

tablets pos retail mobile

shared by Emily Bova on 23 Feb 12 - No Cached
  • Good Technology's quarterly data report from July, 2011, shows that the iPad made up 27 percent of all workplace device activations during the quarter, second only to the iPhone
  • a national survey by RIS (Retail Info Systems) News reports that 28 percent of retailers are currently testing tablets in their stores, while 31 percent plan to try them out this year.
  • Emily Bova on 23 Feb 12
     
    More and more retail stores are converting to iPad tablets as their POS software. Some stores are using them only for customer internet searches and product display capabilities but many are starting to use them for bigger tasks such as checking inventory and entering product orders. This takes away the need to run back and forth between the stock room and sales floor with pen and paper. As a result, customer service is increased because sales floor presence is greater. Some benefits of order management using the tablets as their POS software are increased employee productivity, reduced out-of-stocks, and more payment flexibility. Now you can use tablets as payment devices with credit cards.  DecisionPoint Systems, a leading provider of mobile and wireless systems for retailers, is now offering an application to help retailers personalize their customers' shopping experience. Aruba Networks has recently presented a new tablet-based software that allows customers to check out from anywhere in the store. Having worked in the retail industry for many years, I think this technology for back-office purposes is very useful. One of my employers had started using tablet technology during my time there and I can attest that it does increase employee productivity. It makes doing inventories, size checks, and ordering management so much easier and faster. Employees are able to stay on the sales floor longer which is especially beneficial in the case of being short-staffed or during shift changes. However, I am a bit skeptical about using these tablets as a form of check out from anywhere in the store. Unless the store has security measures in place for this, it does not seem very theft resistant. Especially in a clothing retailer in which sensors need to be removed. The cashier would have to be carrying around a sensor remover at the time of check-out to make this system really time-saving. 
kpony001

Cloud security: The reason hackers have it so easy will infuriate you - 0 views

www.fastcompany.com/...-it-so-easy-will-infuriate-you

cloud security technology hackers tech

shared by kpony001 on 21 Jan 19 - No Cached
  • hackers time and again have outwitted the cyberguardians.
  • HashiCorp offers an open-source tool called Vault that stores sensitive credentials, encrypted themselves, and strictly limits what people, servers and programs can access them
  • The mass movement of company and personal data to the cloud has only complicated things.
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  • Companies have uploaded VPN and cloud access credentials to cloud storage systems that are easily accessible.
  • security breaches are routinely made worse when hackers who enter one system are then finding the keys to another lying around unencrypted.
  • developers are still regularly storing the digital keys to company assets and even user data in source code, configuration files, and other miscellaneous, unencrypted locations.
  • Unlike typical users who can memorize their passwords or store them with a secure password manager, developers and IT workers often need to keep security credentials in places where automated software can find them.
  • Cloud managers are playing catchup to close the door on the critical data left out in the open.
  • Sophisticated new cybersecurity tools designed to securely store these kinds of credentials in a way that legitimate, automated processes can access, and intruders can’t
  • hackers time and again have outwitted the cyberguardians.
  • cloud industry leader Amazon launched AWS Secrets Manager, its own credential management tool. And Microsoft offers what it calls Azure Key Vault to securely store and monitor and control access to this kind of data.
  • The main problem is that companies really don’t have policies for it or they don’t follow up and make sure those policies are followed
  • Until recent hacks made it clear that few organizations can hope to keep their networks entirely free from intrusion, many companies paid less attention to the security of data within their firewalls
  • UpGuard, known for its frequent role in detecting leaks tied to data stored on insecure cloud machines, has released BreachSight, which scours the internet for its clients’ exposed code, credentials, personally identifiable information, and other sensitive data.
  • Since last year, Amazon has also offered a service called Amazon Macie, which uses machine learning to detect unusual access patterns to cloud storage and uploads of potentially sensitive data like access keys.
  • Amazon also released open source software to help prevent accidentally storing passwords and keys to source code repositories
  • other developers have offered similar tools to scrub credentials from existing code.
  • it’s possible that those types of tools will automatically be provided as part of cloud computing contracts, as standard as seatbelts in new cars.
  • kpony001 on 21 Jan 19
     
    Cloud computing has created a very hacking prone storage system because companies have not been paying as much attention to security as they should. Thus, by not taking the logical measures such as not uploading credentials to cloud storage systems, they are becoming prone to hacker raids. However, with the turning of the tide, new methods of security have presented themselves in the form of online tools such as HashiCorp's Vault Microsoft's Azure Key Vault, and Amazon's AWS Secrets Manager, which stores sensitive credentials in very limited access windows, as well as UpGaurd's BreachSight which detects online data leaks containing exposed and volatile client data, and Amazon's Amazon Macie, which learns the access patterns of your cloud storage,
ryanbonifas

15 Ways Brick-And-Mortar Stores Can Leverage Tech To Boost The Shopping Experience - 0 views

www.forbes.com/...-boost-the-shopping-experience

technology hospitality Hotel software

shared by ryanbonifas on 23 Sep 22 - No Cached
  • Brick-and-mortar businesses were already facing stiff competition from e-commerce when the Covid-19 pandemic struck, and in the months since, e-commerce’s share of the retail market has only grown.
  • if brick-and-mortar retailers adopt a page or two from the e-commerce playbook.
  • By blending what’s unique about the in-store experience with technology that adds the convenience shoppers love about e-commerce, brick-and-mortar retailers can offer consumers the best of both worlds.
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  • 1. Leverage Proximity Marketing
  • proximity marketing offers enormous potential through personal touches and person-centered service.
  • Physical stores should leverage their existing cameras to digitize their physical spaces. Using computer vision and artificial intelligence, physical stores can truly compete with e-commerce by optimizing store layouts, reducing queue lengths and, ultimately, increasing conversions
  • ryanbonifas on 23 Sep 22
     
    As brick-and-mortar stores struggle throughout the country, many are looking at technology to bridge the gap between e-commerce. Many are looking at leveraging proximity marketing with personal touches or AI to provide guests with an online shopping experience in the store.
Gerardo Collado

Nordstrom Sees Sales Boost From Mobile POS Devices - Forbes - 0 views

www.forbes.com/...oduction-of-mobile-pos-devices

shared by Gerardo Collado on 20 Jun 12 - No Cached
  • Now, Nordstrom, the Seattle-based fashion and beauty retailer offering apparel, shoes, makeup and other beauty products, is rolling out mobile point-of-sale (POS) devices throughout their full-line stores, as well as in some of their Nordstrom Rack stores. These mobile POS devices, which is a modified iPod Touch with a merchandise scanner and credit card slider, allow employees to check out customers from anywhere in the store. The app on the device also provides Nordstrom’s sales staff access to the company’s entire inventory, which is useful when helping customers check if an alternative size or color is available elsewhere, without needing a register to look up that information.
  • At the flagship Nordstrom store in downtown Seattle, most sales associates in these departments can be found armed with a mobile point-of-sale device and using them to checkout customers paying with plastic. When a Nordstrom customer checks out with a mobile POS, they can sign for their purchase and enter an email address for a paperless receipt. For most Nordstrom customers, checking out with a mobile POS is an incredibly intuitive and almost shockingly simple experience.
  • Johnson explains that the goal of using the mobile POS for Nordstrom is really to “take care of customer anywhere in the store. We don’t have to take you to the cash register, and instead, can do that right there with you on dressing room or when you’re trying on shoes – and then you’re on your way.” He adds, “that kind of ability to increase speed and convenience is increasingly important.”
  • ...1 more annotation...
  • According to the company’s 2012 March Sales Report, “Preliminary quarter-to-date total retail sales of $1.73 billion increased 15.3 percent compared with total retail sales of $1.50 billion for the same period in fiscal 2011.” Additionally, according to the 2011 Nordstrom Annual Report, “both the average selling price and the number of items sold increased in 2011 compared with 2010.”
  • Gerardo Collado on 20 Jun 12
     
    The fashion merchandise retailer store, Nordstrom, has joined the venture of equipping employees with mobile POS devices in order to increase customer satisfaction, in a focus toward convenient efficient checkout. The fundamental incentive is to minimize the customer's inclination to over analyze their potential purchase by waiting in the line for a lengthy period, thus, maintaining the impose of the customers to purchase the item. The mobile POS devices are equipped with a scanner and credit card slider in order to complete the transaction for the customer, the same type of technology is visible in Apple and Home Depot stores. According to the company's sale report, a visible increase in sales has occurred for the Nordstrom Company, an estimated 15.3 percent from $1.5 Billion to $1.73 Billion in the same fiscal year of 2011. As well, the creation of a Nordstrom app allows salespersons to check inventory and availability, in a further aim to increase customer satisfaction and their business. Without a doubt POS system are branching into different spectrum of business in order to increase efficiency and customer satisfaction.
alomariee98

Nobody likes self-checkout. Here's why it's everywhere - CNN - 0 views

www.cnn.com/...index.html

shared by alomariee98 on 28 Aug 22 - No Cached
    • alomariee98
      alomariee98 on 28 Aug 22
       
      It is really good to know that customers are not the only ones that experience issues with self-check-outs at the stores. They are machines that need to be maintained every so often. I have had my own experience with self-checkout and can see both sides of the story. In my experience which just so happened to be yesterday I did self-checkout in 2 different places. In one of them a customer tried to get away with theft by hovering the scanner over the item and not really scanning anything. In the other instance I kept getting the error message that did not let me keep scanning until the system reverted back to the scanning page. I get how it can be frustrating but I also see that sometimes it is the quickest option. Now with the pandemic like it says on the article some people prefer the no contact option and rather do the things themselves. This disruptive innovation just shows if there are stores that do not have it, they may fall behind because it has already become normal whether you use it or not. It gives people the choice whether or not they want to use it. Bad thing is that it does show less employees working on the floor because of these machines depending on the store. Now its a competition everywhere to have self check-out. An example I know of is the Disney Stores at Disney Springs and inside the parks. If you have the My Disney Experience app you can do mobile check-out without having to make a line for the register. Less contact with an employee.
  • The machines are expensive to install, often break down and can lead to customers purchasing fewer items.
  • higher losses and more shoplifting
  • ...13 more annotations...
  • 29% of transactions at food retailers were processed through self-checkout, up from 23% the year prior
  • work from paid employees to unpaid customers
  • was designed primarily to lower stores' labor expenses
  • Customers scanned their items and put them on a conveyor belt. An employee at the other end of the belt bagged the groceries. Customers then took them to a central cashier area to pay.
  • 52% of shoppers considered self checkout lanes to be "okay," while 16% said they were "frustrating." Thirty-two percent of shoppers called them "great."
  • required regular maintenance and supervision
  • self-checkout leads to more losses due to error or theft than traditional cashiers.
  • Other customers take advantage of the lax oversight at self checkout aisles and have developed techniques for stealing.
  • Stores have tried to limit losses by tightening self-checkout security features, such as adding weight sensors
  • It may simply be too late for stores to turn their back on self-checkout.
    • alomariee98
      alomariee98 on 28 Aug 22
       
      It really is too late to turn their back on self-checkout. It is already part of the store and those who do not use it will get left behind. Sometimes self-checkout is faster but it can be a bit frustrating due to the error messages it may give you. After all, it is still a machine.
  • Store owners have also seen competitors installing self-checkout and determined they don't want to miss out
  • "It's an arms race. If everyone else is doing it, you look like an idiot if you don't have it,"
  • alomariee98 on 28 Aug 22
     
    Disruptive Innovation: Self-checkout
mcont036

Will Amazon's New Palm Recognition Become the Next Popular Biometric Technology? | By L... - 0 views

www.hospitalitynet.org/...4101032.html

biometric technology hospitality

shared by mcont036 on 09 Jun 21 - No Cached
  • Amazon recently introduced a new biometric payment device, Amazon One, in two of its Go stores in Seattle. Shoppers can now enter and pay at cashier-free Amazon Go stores by scanning their palms.
  • Amazon One enables consumers to avoid touching the surfaces that others may have touched earlier.
  • Places with high foot traffic, such as stadiums, restaurants, retail stores, office buildings, and any gated or secured facilities, could benefit from the device.
  • ...3 more annotations...
  • Some believe that palm recognition is a less-risky biometric technology because our palm is not as easily observable as our face or ear print.
  • Technology-wise, palm recognition does not need to solve some of the unique challenges that facial or fingerprint recognition encounter. For instance, not all devices using facial recognition can tell the differences between identical twins.
  • Amazon One will store consumers' palm data in the cloud, and they can choose to remove the data later.
  • mcont036 on 09 Jun 21
     
    Amazon has introduced a new biometric payment device that works by having shoppers scan their palms. This is similar to the Amazon Go app where shoppers can set up a credit card and scan the app on the way into an Amazon store. Palm scanning works well in a the current climate where people do not want to touch things others have also touched. This technology could be implemented and work well in places with high foot traffic such as stadiums. Palm scanning also has some security advantages. Palms are not as easy to observe and read as faces and not as commonly used as fingerprints. The data will be stored in the cloud and consumers have the option of removing it later, which helps some feel safer with regards to security concerns.
anonymous

Checkout: Simple And Easy POS Software | Mac.AppStorm - 0 views

mac.appstorm.net/...t-simple-and-easy-pos-software

shared by anonymous on 08 Oct 12 - No Cached
  • Once you’ve got Checkout up and installed, you are greeted by the splash screen, which gives you the option to start creating your new store or use an example store which has existing customers and products. I’ll take a quick look at how to create a store in Checkout, but to demonstrate the features of the program, I will use the example store for simplicity’s sake.
  • store has been created (this can take a long time depending on the speed of your computer
  • anonymous on 08 Oct 12
     
    This kind of system can make the trasaction more easier. It will make the world more and more convinient in the future world. The checkout is a fully fledged pos and can be run a good system. We can have a store online and show the existing customers and product.
xwang023

Volante | Pizza POS Software: Restaurant POS Software Solutions - 0 views

www.volantesystems.com/pizzapossoftware.html

shared by xwang023 on 26 Feb 13 - No Cached
  • Linux POS software solutions are very attractive to many restaurant and hospitality operators these days, due to the ease of use and definite cost advantages that Linux offers.
  • "Volanté enterprise allows us to see a repository of dates and to see everything we want to see from each of the stores." Stoll explains. "This information is very useful to have. I can tell you already that Volante has really improved on our data reporting functiona
  • now we're working towards two way communications between the store and the call centre. It also really helps with inventory control on a store level, for instance if the store is running out of cheese, they can communicate that to us right away and we can act on it immediately."
  • ...1 more annotation...
  • "We're now able to set up the same screens across all our stores, and keep them consistent."Says Stoll. "We've found the menu management feature to be quite user friendly.
  • xwang023 on 26 Feb 13
     
    This artical is main talking about a pizza chain use the POS software run on Linux. According to Merrilee Stoll, Director of Information Technology for Pizza Nova, the driving force to replace their former pizza POS system was to improve communications between the various stores and head office, and to take advantage of the cost savings offered by a point of sale system that was able to run on Linux.It could improved theur data reporting functionality. Future plans for Pizza Nova include the utilization of Volanté's wireless POS technology through it's mobile hand held devices.
Hyeyoung Jang

Advantages and Benefits of Point of Sale Systems Over the Older Cash Register Systems - 0 views

ezinearticles.com/?Advantages-and-Benefits-of-Point-of-Sale-Systems-Over-the-Older-Cash-Register-Systems&id=4803839

http:__ezinearticles.com_?Advantages-and-Benefits-of-Point-of-Sale-Systems-Over-the-Older-Cash-Register-Systems&id=4803839

shared by Hyeyoung Jang on 23 Jun 12 - No Cached
  • Whether it's a Brisbane point of sale, Sydney point of sale, Melbourne point of sale, or a hospitality point of sale in Adelaide a point of sale helps to speed up the service and delivery of good to customers. While a cash register only stores money and is often attached to a computer or bar code scanner a point of sale or POS does this all in one interface. Cash registers are often slower, and more limited in their options and methods of payment then a POS. For these reasons, many cash registers systems are being dropped for the more modern POS systems.
  • Hyeyoung Jang on 23 Jun 12
     
    Point of sale systems are revolutionizing the retail and hospitality industry. They have gained much attention and are now much more common then the older cash register terminal systems that once used to be at every retail store in Australia. The reason for their increasing popularity in retail stores, hotels, and restaurants is that they are more efficient and make processing and tracking orders easier. In the hospitality industry a POS system is much better because of the different needs, requests, and reservations of customers. Data must also be stored, and processed by the staff of the hotel to ensure smooth operation of the hotel. Because POS systems can record date such as payroll. labor, volume of good sold etc, they are more feasible then a cash register system. POS systems are now found in high volume restaurants. Restaurants that bustling with clients have installed this new software to be able to track and complete orders in real time, similar to a rail or airport flight schedule. Customers appreciate when their food is delivered on time, and when their orders are not mixed up. For high volume or busy restaurants the POS system offers incredible advantages and the possibility of increasing profits.
dsada005

3 Reasons Why Unattended Retail Is The Future | Global Payments - 1 views

www.globalpaymentsinc.com/...unattended-retail-future

future retail payments

shared by dsada005 on 02 Feb 20 - No Cached
  • To many consumers, the future of being able to walk into a store, pull something off of a shelf and leave without the hassle of the checkout process sounds like Jetsons-futuristic-type stuff
  • For example, Uber lets consumers get a ride to wherever they want to go without ever having to pull out their wallet to pay.
  • Because customers enrolled in your loyalty program may permit you to acquire data about their purchases, you can personalize your customer's shopping experiences even more while they’re right there in the store with specific offers that complement their buying preferences.
  • ...3 more annotations...
  • Not having to staff employees during your hours of operations results in a cost savings that could go straight to your bottom line. Having the flexibility to reallocate staffing and potentially lowering labor expenses opens up opportunities to extend your hours of operation creating more cash flow, meaning more revenue in your pocket
  • unattended retail can lower the instances of shrinkage because the technology provides real-time inventory tracking
  • To help wrap your mind around the future of retail, look at Amazon Go, a brick and mortar retail and grocery store powered by Amazon, which allows shoppers to "Grab and Go" without ever having to wait in line to pay for their items.
  • dsada005 on 02 Feb 20
     
    It seems that stores have just begun to jump on the self-checkout process. However, the self-checkouts are old news, the technology that is coming out now, known as "Grab and Go" is creating an even more automated process. This technology can allow you to take an item off the shelf (update inventory immediately) and simply walk out of the store, without ever having to take out your wallet. Spending money is becoming easier and easier, allowing consumers to consume more than ever. Some pros of this technology include, customer loyalty (personalizing the customers experience), lower overhead (saving money on labor costs and extending hours), and reduces shrinkage (real-time inventory tracking). Technology is improving so quickly that it is hard for companies to keep up and stay up-to-date. For example, the self-checkouts have just become a norm; how long until they are fully replaced by "Grab and Go?"
xwang083

3 Reasons Why you Need to Invest in Proximity Marketing Now | Beaconstac - 0 views

blog.beaconstac.com/...est-in-proximity-marketing-now

mobile tech technology business

shared by xwang083 on 04 Apr 21 - No Cached
  • proximity marketing is the act of advertising to a customer based on their location.
  • 1. Your competitors are already getting smarter by embracing proximity marketing
  • According to the 2015 Store Operations Survey, 29% of retailers already have beacons in stores while 17% more plan to add beacons, which would bring the total number of retailers with beacons to 46%.
  • ...7 more annotations...
  • (1) 71% were able to track and understand customer browsing and buying patterns
  • (2) 65% were able to target customers down to the aisle level (3) 59% of customers are more engaged in the store (4) 53% were able to create more relevant and compelling offers in the store (5) 24% saw an increase in sales
  • Big Data
  • (1) Optimize the layout of your store by tracking customer walking paths and dwell times. (2) Use saved data like favorited items, recipes, experiences or entrees to direct users to their desired object inside your store or on your menu. (3) Increase staff performance by utilizing data from a mobile survey pushed to customers as they exit your store.
  • 2. Your customers have already dedicated their attention to their phones
  • (1) The average clickthrough rate (CTR) for a Facebook ad is 0.119%, according to a recent Wordstream report (2) The average clickthrough rate (CTR) for an email is 1% to 3%, according to a recent report by Mailchimp (3) The average clickthrough rate (CTR) for beacon based push notifications can be as high as 80%, according to the data published by push notification technologist Kahuna
  • 3. The online world is fast coming offline
  • xwang083 on 04 Apr 21
     
    Proximity marketing is the act of delivering advertisements to customers based on their location. However, as more and more proximity marketing activities begin to take place, marketers everywhere are now beginning to realize that proximity marketing is more than just providing vouchers and coupons.If used properly, proximity marketing can even help you increase customer retention. Wénzhāng tōngguò sān gè wéidù 1. Tōngguò cǎiyòng jiējìn yíngxiāo, nín de jìngzhēng duìshǒu yǐjīng biàn dé yuè lái yuè cōngmíng. 2. Nín de kèhù yǐjīng jiāng zhùyì lì jízhōng zài shǒujī shàng. 3. The online world is fast coming offline. 展开 99 / 5000 翻译结果 The article passes through three dimensions 1. By adopting proximity marketing, your competitors have become smarter and smarter. 2.Your customers have focused their attention on their mobile phones. 3. The online world is fast coming offline.
vickychapas2021

Proximity Marketing: Often Creepy, but It Doesn't Have to Be: Center for Digital Ethics... - 0 views

www.luc.edu/...oftencreepybutitdoesnthavetobe

proximity marketing policy technology hospitality business

shared by vickychapas2021 on 05 Apr 21 - No Cached
  • That night at home, you get an email from the department store. “Still thinking about those shoes?” it asks. “Buy them now!”
  • proximity marketing is delivered via beacons placed strategically throughout a store that use Bluetooth to communicate with smartphones in their range
  • stores can catch up by providing some of the perks of online shopping in person,
  • ...16 more annotations...
  • Beacons can also help shoppers navigate a big store
  • beacon communication
  • often connected to an app
  • , which may gather even richer data, such as a customer’s product preferences, demographic information and purchase history, particularly if the app is hooked up to mobile pay.
  • customers now have access to a map that shows their location within a Target store
  • the state of Illinois proposed a bill that will make it illegal for companies to “collect, use, store, or disclose geolocation information
  • from a location-based application
  • Those who do want the discounts and the conveniences that come with location-based marketing should be able to participate knowing that their data and privacy are safe and respected.
  • displaying in-store signage notifying shoppers that their location data is being collected,
  • And there will always be companies that ignore guidelines
  • , and even break laws.
  • an Uber update surreptitiously removed an option that allowed users to opt out of location tracking when they were not using the app.
  • Instead, users had to sign on for tracking “always” or “never.”
  • they were also forced to sign on to tracking for up to five minutes after they had completed their ride and left the vehicle.
  • It took nine months for Uber to listen to their users. This August, the company finally announced it would stop tracking the location of its users when they were not using the app.
  • Target’s privacy notice is currently 4,359 words and the top of the page reads, “We may change or add to this privacy policy, so we encourage you to review it periodically.”
  • vickychapas2021 on 05 Apr 21
     
    This article mentions the many benefits and consequences of proximity marketing. For instance, there are policies regarding allowing access to one's location that many users are unaware of. Uber for many months allowed the drivers to still have the user's location even after a couple of minutes of dropping them off. They changed this months later, but these kinds of things coming to light makes customers want to leave their location off. Proximity marketing is great for learning more about who shops at our businesses and even to entice the consumer to shop more frequently, but many people would prefer to avoid it.
djohn304

How Proximity Marketing Can Aid Businesses - Forbytes - 0 views

forbytes.com/...y-marketing-can-increase-sales

shared by djohn304 on 25 Jul 22 - No Cached
amdelgad liked it
  • The development of technology provides new opportunities for businesses to grow.
  • Our smartphones have changed how we shop, work, socialize, and live. It’s no wonder that so many businesses are taking on the challenge of proximity marketing.
  • The aim of proximity marketing is to deliver marketing campaigns to consumers in close proximity to retailers, restaurants, or other locations of interest to target messages.
  • ...28 more annotations...
  • The idea of proximity marketing is that a specific message can only be communicated to the right person by its proximity.
  • Enhanced customer experience: Using a proximity marketing strategy enables your company to personalize the customer experience in a way that varies your offerings based on the customer’s past, present, or future location and behavior. App utilization: Using proximity ads to provide valuable info and offers can improve user interaction with a business’s app, which can be a place for users to read regular updates and withdraw discounts, etc. Cost-effectiveness: Mobile proximity marketing is a cost-efficient way to target ads to the desired audience. Customer relationship boost: Proximity ads help businesses better understand the needs of their customers. This allows them to meet these needs to enhance relationships and interactions.
    • joshli2022
      joshli2022 on 25 Jul 22
       
      Benefits of proximity marketing.
  • Businesses of all sizes use proximity marketing to engage with potential customers,
  • The aim of proximity marketing is to deliver marketing campaigns to consumers in close proximity to retailers, restaurants, or other locations of interest to the target audience.
  • method of location-based marketing via a company’s use of their customers’ location is a foundation for a proximity marketing strategy.
  • as long as they’re physically near to the business. It makes ads more practical and efficient, as well as more personal.
  • Near field communication (NFC) proximity marketing is a marketing tactic in which retailers put a chip on the product that works as a transmitter and connect to in-store visitors’ mobiles to send them various info about certain products.
  • designed to identify the customer profile and send the message directly to the person.
  • n the form of coupons or discount cards, advertisement banners in the store, or a personalized advertisement on a store companion website.
  • this is done by utilizing mobile location tech technologies, such as GPS. But technologies such as Bluetooth and WiFi also serve this type of marketing.
  • A hyper-local sales campaign is one in which a local retailer maximizes their geographic location to house a specific sales event and makes use of the surrounding local culture to generate interest.
  • WiFi proximity marketing is integrated with in-store marketing to provide guests with personalized, customer-activated content based on their proximity.
  • Using proximity marketing technology, the ad campaigns reach a more personal level with their audience, adding a more engaging and personalized touch.
  • One such method is radio-frequency identification (RFID) proximity marketing. It allows companies to embed a unique identifier on their product, insert it into the RFID proximity marketing imaging system, and then automatically customize their targeting.
  • granting you a valuable asset: consumer data. When a customer wants to log in to your WiFi network, ask them to provide their email first so you can reach out to them later and send personalized offers.
  • meaningful data points like demographic, location/geography, platform, and time.
  • GPS-based proximity marketing. Also called geo-targeting and geo-marketing, this tactic lets companies identify and engage customers based on their location. It is mainly used in retail, services, and real estate.
  • Those locations – your local grocery store, fitness club, a particular bar- can leverage that information to send you exclusive offers and promotions.
  • Beacons, easily installed in every store and retail space, use an electrical signal to identify customer location and transmit data to them through Bluetooth.
  • calculate daily traffic patterns and broadcast promotional messages to individuals nearby, making product recommendations or simply notifying them of discounts and beneficial deals.
  • Modern business owners rely on digital marketing channels for both growth and retention.
  • Beacons can create interactive experiences and offer valuable information (such as displaying discounts) to smartphone users as they walk near to encourage them to stay or shop longer or make a purchase.
  • However, this technology is still considered to be one of the most expensive ones for marketing purposes.
  • There are less expensive proximity marketing solutions for budget ad campaigns. For instance, QR (Quick Response) Codes are a powerful tool that allows companies to create digital proximity marketing opportunities by simply creating one and hanging it on the wall in the store.
  • mobile browser detection. When visitors arrive at your website, many factors are taken into account, including their IP address, browser, and device. Every time a visitor to your website activates their mobile phone or pulls up your page on their laptop browser, you have a chance to reach out and, potentially, monetize them.
  • Enhanced customer experience: The use of a proximity marketing strategy enables your company to personalize the customer experience in a way that varies your offerings based on the customer’s past, present, or future location and behavior. App utilization: The use of proximity ads to provide valuable info and offers can improve user interaction with a business’s app, which can be a place for users to read regular updates, withdraw discounts, etc. Cost-effectiveness: Mobile proximity marketing is a cost-efficient way to target ads to the desired audience. Customer relationship boost: Proximity ads help businesses better understand the needs of their customers. This allows them to meet these needs to enhance relationships and interactions.
  • hotel visitors can receive information about the hotel and the various offers it has. Also, as guests are looking for the best cafes or restaurants for a good price, hotels can partner with local bars and restaurants and inform the guests of the deals they could get.
  • Businesses are uncovering the benefits of marketing to clients in their proximity.
  • joshli2022 on 25 Jul 22
     
    This article is about the concept of proximity marketing that supports sales and marketing development in business operations. First, the idea of this marketing strategy is to reach out to the right consumers based on mobile techs and GPS techs. Second, the four types of proximity marketing are by components, application, geography, and key players in general. Third, the benefits of proximity marketing are enhanced experiences for the guests. Applicational utilization. Cost-effectiveness on the mobile marketing, then the guest relationship improvement will be one of them to benefiting the company's business growth.
  • henderson_goh on 28 Jul 22
     
    In these days of technology advancement, proximity marketing is one of the best ways for marketing. The only disadvantage is potentially using someone's information without permission. As long as permission is granted, it would be fine.
  • djohn304 on 25 Sep 22
     
    Proximity marketing is a mode of location based marketing that uses the customers location to their advantage when distributing advertisements for their business. There are several different types of proximity marketing solutions that can and are currently being used by the most popular brands right now. There is wifi proximity marketing, radio frequency identification proximity marketing (RFID), near field communication proximity marketing (NFC), GPS based, beacon based, and QR codes. Using these methods of marketing hold benefits including enhanced customer experience, app utilization, cost effectiveness, and customer relation boost. There is an option for everyone in terms of cost and many industries are using them more and more, inclusive of the hospitality/tourism industry. In my opinion, the previous ways of advertising are becoming obsolete and the market for competition is growing and growing and growing. We all have likely encountered one or more forms of this type of marketing, and we likely will continue to in the future.
jbrit055

Shopkick | The Mobile Proximity Marketing Advantages and Disadvantages Retailers Must Know - 0 views

www.shopkick.com/...antages-retailers-must-know-fc

mobile proximity marketing advantages disadvantages

shared by jbrit055 on 23 Sep 21 - No Cached
  • The mobile market is maturing, with 82% penetration anticipated by 2020 in the US.
  • Beacon technology, which powers proximity marketing, results in an estimated 40 million messages a year, and that number is ever increasing. As a result, the retail industry must be sure it is primed to take full advantage of this technology now and in the coming years.
  • While proximity marketing is ideal for targeting the right audience at the right time, it’s also a complex and emerging marketing style that’s bound to have to work out a few kinks.
    • kmill139
      kmill139 on 23 Sep 21
       
      Once they fix the kinks they'd be able to make this a really great marketing tactic.
  • ...41 more annotations...
  • The Mobile Proximity Marketing Advantages for Retailers
  • The retailer added beacon technology to their stores in advance of Black Friday in 2015 through its Walk In and Win campaign. Macy employees and advertisements notified visitors of the upcoming event, encouraging them to download the store app in order to stay in the loop. Then, to incentivize consumers on Black Friday, users were given the opportunity to win prizes and play games via their mobile devices whenever they entered a Macy’s store.
  • Increased brand awareness:
  • Engaged users:
  • An automated edge:
  • Insights on purchase behaviors:
  • High-performing, innovative third-party retail apps provide proximity marketing that retailers can easily implement while avoiding many logistical concerns. Reputable partner apps have strong systems in place to prevent data breaches and have the experience to know how to interact with consumers without being intrusive.
  • However, there are some challenges to be aware of. As it’s an emerging marketing technique, there are still some challenges to be aware of before you implement the technology in your store.
    • kmill139
      kmill139 on 23 Sep 21
       
      The only downside I can see with this type of marketing is that it only works if the person has the app of the store downloaded. If not they will not see the ad whatsoever.
  • The Challenges of Proximity Marketing and its Disadvantages
  • Conversion issues:
  • Excessive opt-ins:
  • Management complexity:
  • Privacy concerns:
  • While proximity marketing is not without its disadvantages, many of these concerns can be resolved by choosing to partner with a trusted third-party mobile app. By capitalizing on the expertise of third-party companies, retailers of all sizes are able to achieve high conversion rates with beacon-based proximity marketing campaigns.
  • Higher conversion rates:
  • With the majority of adults now with a smartphone in hand, it stands to reason that retailers will want—and need—to leverage these devices to gain foot traffic, sales, and new customers.
  • employs geolocation to market to consumers within physical reach of a store
  • proximity marketing could be a valuable resource for increasing market share and brand awareness
  • minimizing expenses and easily gaining the attention of an existing consumer base
  • This is an emerging platform that companies are just beginning to utilize
  • retailers who choose to use it can garner a lot of attention.
  • doesn’t require much effort
  • unique
  • It is estimated that 57% of consumers are likely to engage with location-based advertising
  • If your target audience is asking for it, it can be assumed that it will be a sure-fire way to gain a bigger following.
  • you’re notifying an audience who is already motivated to buy.
  • drive their sales and increase brand awareness
  • It’s automatic; technology does the work for you.
  • the data it creates.
  • You can see what drives your consumers to buy, whether it’s discounts, informational videos, or interactive campaigns. This allows you to adjust future strategies accordingly.
  • improve customer conversion
  • drive brick and mortar sales
  • It can be difficult to predict which approach will be successful when you are implementing new marketing-based technology
  • they don’t use a majority of those apps regularly.
  • The more screens they must approve, the less likely they’ll be to finish the installation process and start to engage with your brand.
  • It requires the right hardware and programming as well as an expert to monitor it.
  • you’re responsible for its safekeeping
  • this data could be highly desirable for cyber criminals. Companies need to be prepared to not only store but also strongly protect this data.
  • Third-party apps strike the right balance between respecting a consumer’s privacy while providing timely marketing.
  • They also manage and consolidate the user agreements necessary to collect consumer data
  • you can gain access to a user base that is already active and engaged
  • kmill139 on 23 Sep 21
     
    This article discussed the pros and cons of mobile proximity marketing and how to possibly overcome the downfalls of the type of marketing.
  • mmdmd99999 on 20 Jul 22
     
    privacy concerns, complex management, excessive opt-ins, conversion issues
  • jbrit055 on 21 Jul 22
     
    There can be many benefits and negatives to introducing new technology into your company. While it can be interesting to see new marketing methods for a company, these results can also be temporary. A company wanting to integrate these new marketing methods into their business will have to identify if their audience would react well with this new form of marketing and make their choices based on those results.
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