Nordstrom Sees Sales Boost From Mobile POS Devices - Forbes - 0 views
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Now, Nordstrom, the Seattle-based fashion and beauty retailer offering apparel, shoes, makeup and other beauty products, is rolling out mobile point-of-sale (POS) devices throughout their full-line stores, as well as in some of their Nordstrom Rack stores. These mobile POS devices, which is a modified iPod Touch with a merchandise scanner and credit card slider, allow employees to check out customers from anywhere in the store. The app on the device also provides Nordstrom’s sales staff access to the company’s entire inventory, which is useful when helping customers check if an alternative size or color is available elsewhere, without needing a register to look up that information.
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At the flagship Nordstrom store in downtown Seattle, most sales associates in these departments can be found armed with a mobile point-of-sale device and using them to checkout customers paying with plastic. When a Nordstrom customer checks out with a mobile POS, they can sign for their purchase and enter an email address for a paperless receipt. For most Nordstrom customers, checking out with a mobile POS is an incredibly intuitive and almost shockingly simple experience.
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Johnson explains that the goal of using the mobile POS for Nordstrom is really to “take care of customer anywhere in the store. We don’t have to take you to the cash register, and instead, can do that right there with you on dressing room or when you’re trying on shoes – and then you’re on your way.” He adds, “that kind of ability to increase speed and convenience is increasingly important.”
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The fashion merchandise retailer store, Nordstrom, has joined the venture of equipping employees with mobile POS devices in order to increase customer satisfaction, in a focus toward convenient efficient checkout. The fundamental incentive is to minimize the customer's inclination to over analyze their potential purchase by waiting in the line for a lengthy period, thus, maintaining the impose of the customers to purchase the item. The mobile POS devices are equipped with a scanner and credit card slider in order to complete the transaction for the customer, the same type of technology is visible in Apple and Home Depot stores. According to the company's sale report, a visible increase in sales has occurred for the Nordstrom Company, an estimated 15.3 percent from $1.5 Billion to $1.73 Billion in the same fiscal year of 2011. As well, the creation of a Nordstrom app allows salespersons to check inventory and availability, in a further aim to increase customer satisfaction and their business. Without a doubt POS system are branching into different spectrum of business in order to increase efficiency and customer satisfaction.